PENgarap-FS Redj
PENgarap-FS Redj
PENgarap-FS Redj
FEASIBILITY STUDY
May 2023
2
APPROVAL SHEET
This feasibility study entitled, “PENgarap: A Dreamers Ballpen” prepared
and submitted by Roden James P. Alicando, Charry Mae Engbino, Jhecie Kate
Ledesma, Danica Maitim, and Rhea Mae Toledo in partial fulfillment of the
requirements for the subject, Business Enterprise Simulation of Academic Track,
Accountancy, Business & Management, has been examined and is hereby endorsed
NORAIZA T. DEMALIN
Business Enterprise Simulation Teacher
PANEL OF EXAMINERS
Approved by:
EMMALINDA B. RANALAN, MA
School Principal II
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ACKNOWLEDGMENT
We would like to extend our heartfelt gratitude to all people behind the
success of this study. The completion of this study was made possible through
people who are kind enough to lend their time, support, supervision, encouragement,
guidance and assistance for this study. To our beloved parents who never failed to
support us financially and encourage us morally. Their active participation and words
of wisdom inspires us to do our best in preparing this feasibility study.To our
Business Simulation Adviser, Noraiza T. Demalin who generously shared her
knowledge with patience and diligence to us, her never ending support, advices and
encouragement had lead us to finish this study. To our panelist Glicerio Mangaron
Jr., Marife B. Capilitan, and Jeffrey T. Alfonso who gave their comments and
recommendations to improve our study. To our respondents who participated and
lended their time and effort in answering our survey questionnaires to gather and
provide our needed data. To our friends and classmates for all the encouragement,
understanding and helping us all the way. We appreciate all your prayers and
motivational words. Above all, we give our sincerest gratitude to our Almighty God
who have given us good health, power of mind, guidance, protection, blessings and
necessary resources that lead us for the completion of this study.
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DEDICATION
We dedicate this to our parents, who have always chosen to stand by us,
assisted us in meeting the requirements, and accompanied us in our desire to further
our studies. Additionally, huge gratitude to our excellent teachers and acquaintances
who encourage us at all times. We are very appreciative of our Heavenly Father,
who has supplied us with his blessings in our daily lives, particularly for the strength,
perseverance, patience, understanding, time, guidance and accomplishment of our
endeavors.
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TABLE OF CONTENTS
Title Page i
Approval Sheet…………………………………………………………………….………ii
Acknowledgement……………………………………………………………………….. iii
Dedication………………………………………………………………………………… iv
Table of Contents v
Chapter
1 BUSINESS CONCEPT 1
Introduction 1
Business Objective 2
Business Name 2
Business Offering 2
Business Quality 3
Business Structure 4
5
6
Location 7
Internal Control Plan 8
2 SITUATION ANALYIS 9
Key Drivers 9
Barriers 9
Target Market 9
Competition 10
SWOT Analysis 11
12
3 BUSINESS VIABILITY 13
6
Market Aspect 13
Demand Study 10
14
15
16
Table 1. Production Capacity 17
Table 2. Selling Price 17
Capitalization 18
Table 3. Materials 19
20
21
4 BUSINESS SCHEDULE 22
Financial Projection 23
Cost of Goods Sold 24
Statement of Principal Performance 25
26
A. Yearly Financial Projection 27
REFERENCES 29
APPENDICES……………………………………………………………………..30
A. Documentation 30
B. Survey Questionnaire 31
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CURRICULUM VITAE………………………………………………………..32-36
1
Chapter 1
BUSINESS CONCEPT
Introduction
Pen is a powerful tool as it helps express a person's deepest feelings and
serves as an instrument for making crucial decisions on paper. With the help of a
pen, a writer's imaginative world comes to life on paper. Most students use pen to
write their dreams and turn it into a goal. It is rightly said, "write it, believe it, do it,
and claim it!". A pen is truly important for a student as they use it to take notes, write
exams, and build their future. It is seen that some students associate great emotions
with their pen and use a certain kind of pen for a very long time (Priyadarshika,
2022). However, pens commonly used today can be categorized based on the
instrument mechanism of the writing tip and the type of ink, and one of them is
ballpoint pen.
A ballpoint pen, also known as a biro (British English), ball pen (Hong Kong,
Indian and Philippine English), or dot pen (Nepali) is a pen that dispenses ink
(usually in paste form) over a metal ball at its point, i.e. over a "ball point". The metal
commonly used is steel, brass, or tungsten carbide. The design was conceived and
developed as a cleaner and more reliable, and it is now the world's most-used writing
instrument (Gorziza et al., 2019).
A pen symbolizes creation, learning, expression and so much more. A pen has
the power to alter the world, depending upon how it is used. Nations made policies,
modified laws, passed revolutionary judgments, signed agreements, etc., only with
the help of one tool, a pen. A survey conducted by McGill University at Montreal,
Canada in 2019, shows that 96% of students prefer to use pen as one of the tools for
taking notes and writing important things that need to remember (Jarry, 2019). In the
Philippines, particularly in North Cotabato, a school on the foothills of Mt. Apo suffers
from a lack of learning materials. Several Filipino children, however, don’t even own
a single piece of pen and other school supplies (savethechildren.org.ph). It is very
evident how a single piece of pen have an impact to the lives of every students out
there. For them, it is not just a pen to write but it is a pen to help build dreams and
create brighter future.
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Business Objectives
1. To earn more revenues.
4. To ensure that the products are user-friendly and aesthetically pleasing, high-
quality services are maintained to promote good quality of products.
Business Name
Business Offerings
Business Quality
The entrepreneurs have seen a lot of ballpoint pen in the market that have
creative and artistic designs but PENgarap : A Dreamers Ballpen is different from
them. It is not just a simple ballpoint pen that used for writing or drawing but it is a
pen that purposely made for those dreamers out there. This ballpoint pen can be
their ally on achieving their dreams and can be their source of motivation because of
the motivational quotes that indicates on it. The language used in the quotes are
consist of different languages including Bisaya, Filipino, English, Korean, Thai, etc.
By using words and phrases in different languages it can easily send a meaningful
message to customers and to capture their hearts and interest. It also have glitters
and little pieces of foil inside the container of the pen, it symbolizes the stars that
represents the dreams of every individual. The entrepreneurs can be assured that
the products they will produce are inexpensive and have the possibility to earn more
profits as well as satisfying customers. Entrepreneurs can also assured that the
products they will produce are convenient and aesthetically pleasing to promote
good quality of products. The product's unique quality is fit for the style and
admirable design that the customers looking for. The quality of the products can
leave an impact to the lives of the customers and turn it to become their newest
favorite that they can never forget.
4
Business Structure
5
Job Description
General Manager
Assistant Manager
Sales Manager
Cashier
Location
Chapter 2
SITUATION ANALYSIS
Key Drivers
Barriers
Barriers are the obstacles or hindrances that make it difficult for new
companies to enter a given market (CFI Team, 2023). After analyzing the business,
the owners found the possible barriers of this business. These may include limited
funds, perceived risk, competitors, and skill shortages specifically in making new
designs. Barriers must be overcome because it can cause problems or risk in the
future. Overcoming barriers to success involves assessing the situation, consulting
experts, considering alternatives and taking action. To manage the business
effectively, the owners are needed to take charge of their own development. By
assessing their own skills, getting advice from others, learning new skills and making
informed decisions, they can achieve their goals. Overcoming challenges and
setbacks usually requires a positive attitude, as well as dedication and commitment.
Target Market
Competition
Since ballpoint pen is not new to us, there are stores in the community that
sells this kind of product, for that reason, the competition is high. Being innovative
and clever are the characteristics that an entrepreneur must have. The
entrepreneurs should focus on spending their time to analyze and understand the
market and make efforts to have difference from their competitors.
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SWOT Analysis
Strength Weaknesses
The strength of the business is very Every business has its own weaknesses
evident, for the reason that ballpoint pen and it depends on the owners on how
is considered as an ally of students on they handle it. Limited startup costs and
their studies and it is one of the things the possibility of having same product
that they usually purchased. Also, its from competitors are the weaknesses of
quality and meaningful design as well as this business. Also, the management
its affordable price can attract many have limited time to finish the products
customers and gain more profit. The and the employees have limited skills,
business also have good management abilities, time and energy needed to
that involves individualizing every promote the transition. The location of
employee to maximize their potential the business can be a weakness due to
and best utilize their unique skills. The changing perception of the customers
employees are also hardworking, and it surrounded by many competitors.
determine, finished task on time, have
good communication skills and good
ethics that can capture the heart and
loyalty of the customers. The location of
the business is also a strength since it is
located at school, many students and
teachers will purchase the product.
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Opportunities Threats
There’s a lot of opportunities that can
Threats are areas with a potential to cause
be notice in this business, like the
problems. It can possibly have a negative
availability of the materials, acquisition
impact to the performance of the business.
of additional capital, getting more
The threats of this business are the
customers, and development of the
competitors that already sold same
product. It will also gives us an
product and also new entrants who may
opportunity to enhance our skills in
possibly repeat the product and make it
terms of innovating and managing a
more creative and attractive. Since it is
business to make it bigger as we
common, a lot of competitors me also
produce more products, satisfy the
imitate other product, specifically its design
customer, and earn more profits.
and function.
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Chapter 3
Business Viability
Marketing Aspect
Demand Study
Respondents Answer
Daily – 1,218
Sometimes - 19
Rarely - 60
Never - 59
The result showed that 1,218 of the respondents use ballpen daily, while 19
who sometimes use ballpen, and 60 for rarely and 59 for never. This clearly implies
that the product we’ve chosen is highly feasible in our target market.
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Respondents Answer
Black – 1,181
Blue - 60
Undecided - 115
The results above showed the 1,218 of the respondents chose black as ink
color, while 60 of them chose blue as ink color, and 115 are undecided. Which
clearly implies that majority of the respondents prefer black ink color of pen.
Respondents Answer
Yes – 1,205
No - 21
Undecided - 130
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Respondents Answer
₱15 – 1,325
₱18 - 28
₱20 - 3
The result above showed that 1, 325 of respondents are willing to pay ₱15.00
for the said product while 28 of them answered that they are willing to pay ₱18.00
and 3 of them answered that they are willing to pay ₱20.00.
5. For example, you already purchased our product. Is there a chance for you
to buy our product again?
Respondents Answer
Yes – 946
No - 367
Undecided - 43
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The result showed that majority of the respondents are willing to purchase
our product again. 946 of them answered yes, while 367 persons answered no, and
1,313 are undecided. This clearly implies that the product we’ve chosen is highly
feasible in our target market.
The entrepreneur’s selling price of the product is only ₱15.00 derived by using
the formula of Selling Price which is SP = C + M.
Solution:
Formula: SP=C+M
= ₱8.30 = ₱6.70
18
= ₱8.30 + ₱6.70
= ₱15.00
Capitalization
The entrepreneurs decided to equally divide the capital needed for the
production of the business. Hence, profit sharing will also be divided. The form of the
business is partnership.
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Day 1 - 5
Glitters Pack 1 20 20
Total ₱99.60
20
Day 6 - 10
Glitters Pack 1 20 20
Total ₱99.60
21
Day 11 - 15
Glitters Pack 1 20 20
Total ₱99.60
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Chapter 4
BUSINESS SCHEDULE
(9:30 AM- (9:30 AM- (9:30 AM- (9:30 AM- (9:30 AM-
9:45 AM) 9:45 AM) 9:45 AM) 9:45 AM) 9:45 AM)
(11:45 AM- (11:45 AM- (11:45 AM- (11:45 AM- (11:45 AM-
12:00 PM) 12:00 PM) 12:00 PM) 12:00 PM) 12:00 PM)
Targeting the Targeting the Targeting the Targeting the Targeting the
students of students of students of students of students of
Pantukan Pantukan Pantukan Pantukan Pantukan
National High National High National High National High National High
School School School School School
The entrepreneurs will sell their products from Monday to Friday, five times in
a week. The time duration of the entrepreneurs is every 9:30 a.m. to 9:45 a.m. and
11:45 a.m. to 12:00 p.m.
PENgarap
INCOME STATEMENT
FOR MAY 2023
PENgarap
COST OF GOODS SOLD
FOR MAY 2023
PENgarap
INCOME STATEMENT
FOR THE PERIOD OF MAY 1, 2, 3, 4, 5, 2023
PENgarap
MONTHLY INCOME STATEMENT
FOR THE PERIOD OF MAY 2023
Sales ₱3,600.00
Sales ₱3,600.00
PENgarap
YEARLY INCOME STATEMENT
FOR THE PERIOD OF 2023, 2024, 2025, 2026
Chapter 5
CONCLUSION
Based on the overall results and content of this study, specifically from the
result of the survey conducted by the entrepreneurs to the target market, they
irrevocably conclude that their product, customize ballpen is highly feasible in the
target market. With projected daily and annual sales, which can be earned in time,
the entrepreneurs conclude that the PENgarap: A Dreamers Ballpen is undoubtedly
profitable. Also, its unique quality and strategies can make the business become
long-term and steadfast.
The entrepreneurs never fail to achieve its objectives. The business earned
more revenues to the fact that it is feasible and profitable. The business is consistent
in offering a budget-friendly and convenient products and ensure that the products
are user-friendly and aesthetically pleasing. Maintaining high quality services to
promote good quality of products. Overall, its loyal customers speaks itself how
PENgarap is worth buying.
RECOMMENDATION
References
https://www.firstcry.com/intelli/articles/author/priyadarshika-content/
https://www.mcgill.ca/oss/articles-by-author/Jonathan%20Jarry,%20MSc
https://www.savethechildren.org.ph/our-work/our-stories/story/watch-when-children-
dont-even-own-a-pen/#
https://www.investopedia.com/contributors/53661/
https://asana.com/resources/swot-analysis
https://corporatefinanceinstitute.com/resources/economics/barriers-to-entry/
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Appendices
Appendix A
Documentation
31
Appendix B
Survey Questionnaire
SURVEY QUESTIONNAIRE
PANTUKAN NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
ACCOUNTANCY, BUSINESS AND MANAGEMENT
FEASIBILITY STUDY
Name (Optional): Age: ____ Sex:________
Instruction: Check the box for the choice of your answer.
Questions:
1. How often do you use ballpen?
Daily Sometimes Rarely N
Never
2. What ink color of pen do you prefer?
Black Blue
3. Are you interested in purchasing our customize ballpen?
Yes No.
4. How much do you prefer to buy it?
15 18 20
5. For example, you already purchased our product. Is there a chance for you to buy
our product again?
Yes No
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CURRICULUM VITAE
Personal Information
Age : 18 years old
Birthdate : February 5, 2005
Birthplace : Medical Mission Group Hospital Visayan Village
Tagum City
Religion : PICC
Father's Name : Dennis D. Alicando
Mother's Name : Rojaide P. Alicando
Educational attainment
Senior High School Level : Pantukan National High School
Bonifacio Street, Kingking, Pantukan, Davao de Oro
2022 - 2023
Junior High School Level : Bongabong National High School
2020 - 2021
Primary Level : Tibagon Elementary School
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Personal information
Age: 17 years old
Birthdate. September 12, 2005
Birthplace: Lawaan
Religion: Roman Catholic
Father’s Name: Alex Engbino
Mother’s Name: Marichu Engbino
Educational Attainment
Senior High School level: Pantukan National High School
Junior High School Level: Lawaan National High School
Primary Level: Doroteo De Castro Elementary School
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Personal information
Age: 18 years old
Birthdate: May 05, 2005
Birthplace: Maco
Religion: Catholic
Father’s Name: Jason Ledesma
Mother’s Name: Anielyn Ledesma
Educational Attainment
Senior High School level: Pantukan National High School
Junior High School Level: Pantukan National High School
Primary Level: Kingking central Elementary School
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Danica M. Maitim
Address: Looban Kingking Pantukan DDO
Email: danica05mendoza@gmail.com
Contact number: 09976443387
Personal information
Age: 18 years old
Birthdate: October 5, 2004
Birthplace: Pantukan, Davao de Oro
Religion: Christian
Father’s Name: Dan Maitim
Mother’s Name: Haide Maitim
Educational Attainment
Senior High School level: Pantukan National High School
Bonifacio Street, Kingking, Pantukan, Davao de Oro
2022 – 2023
Junior High School Level: Pantukan National High School
2020 – 2021
Primary Level: Kingking Central Elementary School
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Personal information
Age: 18 years old
Birthdate: February 24,2005
Birthplace: Pantukan, Davao de
Religion: Catholic
Father’s Name: Renato Toledo
Mother’s Name: Estelita Toledo
Educational Attainment
Senior High School level: Pantukan National High School
Junior High School Level: Pantukan National High School
Primary Level: Kingking Central Elementary School