Design For Aesthetics
Design For Aesthetics
Design For Aesthetics
Contents
Aims
Visual Information
Guidelines for Aesthetics
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• Brainstorming,
Searching for • Stepwise development of variants
aesthetic Methods
through sketches and
solutions
• Systematic variation of configuration,
form and colour. Systematic variation of the structure of an automatic teamaker investigating the
configuration of the water kettle, the tea container and the teapot
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• Purpose
Engineering
• Function
• Construction
structure
Aesthetics • Process
Literature Review • Close link between design for
Production • Assembly ergonomics and design for user-
• Cost friendliness.
Use
• Handling
Klöcker • Focuses more on physiological and
psychological aspects
• Ergonomics
• Emphasizes the importance of systematic
Disposal • Recycling
Frick collaboration between industrial and
engineering designers
Seeger, H.: Technisches Design. Grafenau: Expert Verlag 1980
Klöcker, L: Produktgestaltung, Aufgabe – Kriterien – Ausführung. Berlin: Springer 1981
Frick,R.:ErzeugnisqualitätundDesign.Berlin:VerlagTechnik1996.FachmethodikfürDesign
er– Arbeitsmappe. Halle: An-Institut CA & D e.V. 1997
Modern or
Striking
Simple functional embodiment Complex functional embodiment appearance
(lever arm and shape of bolt head ) (kinematic requirements, shape of dredging
buckets, power train, location of operator, etc.)
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Dieter Rams: Ten Principles for Dieter Rams: Ten Principles for
Good Design… Good Design…
3. Is aesthetic – The aesthetic quality of a product is 5. Is unobtrusive – Products fulfilling a purpose are like
integral to its usefulness because products are used tools. They are neither decorative objects nor works of
art. Their design should therefore be both neutral and
every day and have an effect on people and their well- restrained, to leave room for the user's self-expression.
being. Only well-executed objects can be beautiful. 6. Is honest – It does not make a product appear more
4. Makes a product understandable – It clarifies the innovative, powerful or valuable than it really is. It does
product’s structure. Better still, it can make the not attempt to manipulate the consumer with promises
product clearly express its function by making use of that cannot be kept.
the user's intuition. At best, it is self-explanatory. 7. Is long-lasting – It avoids being fashionable and
therefore never appears antiquated. Unlike fashionable
design, it lasts many years – even in today's throwaway
society.
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