NASSCOM-Zinnov-GCCs 3.0-Final-May 2019

GCC 3.
0
Spotlight on Digital,
Partnerships, New
Delivery Models & Future
Skills
May 2019
1
About Us
NASSCOM is the industry association for the IT-BPM sector in India. A not-for-profit organization funded by the
industry, its objective is to build a growth led and sustainable technology and business services sector in the country
with over 2,500 members. NASSCOM Research is the in-house research and analytics arm of NASSCOM generating
insights and driving thought leadership for today’s business leaders and entrepreneurs to strengthen India’s position as
a hub for digital technologies and innovation.
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3
Foreword
As organizations across the world accelerate their pace of globalization, India continues to experience a growth of GCCs. With a
renewed focus on innovation, maturing startup eco-system, and convergence of digital technologies, India is well positioned to
continue its growth story in this space.
In the early 1990s, GCCs in India were set up merely as back-office centers focusing on operational efficiency driven by cost
arbitrage and abundant talent availability. Over the last two decades, GCCs have transitioned from being the cost-effective delivery
centers to value creators. In many ways, the evolution of GCCs has been similar to India’s growth story and changing the perception
of India as a hub for transformation.
Debjani Ghosh In the 21st century, GCCs have gained maturity evolving from being single-function to multi-function centers, local to global
President, NASSCOM governance, delivery focused to business focused. This has coincided with digital disruption changing the shape of the global
business landscape. Global organizations are rapidly adopting digital across workplaces, building new products/ services to
transform their business models. Digital transformation has been an operative word for organizations across the world. However,
companies need more in terms of vision, strategy and execution for operationalizing this transformation.
With over 1250+ GCCs and a talent pool of over ~1 million, India is uniquely placed to help MNCs navigate their digital journey. A
rapidly evolving technology startup landscape will only add to their strengths. India is already experiencing green-shoots in this
direction in the form increasing traction from APAC HQ GCCs, and unicorn startups setting-up GCCs in India.
The current edition of the NASSCOM-Zinnov report titled “GCC 3.0 - Spotlight on Digital, Partnerships, New Delivery Models and
Future Skills ” is a compilation of facts, trends, and insights on India GCC landscape, digital transformation, Ecosystem Partnerships,
Pari Natarajan Service delivery models etc. The report examines the evolution of the ecosystem, its growth drivers, and highlights the initiatives of
CEO, Zinnov GCCs, Industry bodies, and the Government.
We hope the report is useful to you and we welcome your feedback and comments at research@nasscom.in.
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Acknowledgements
We are grateful to Debjani Ghosh, President, NASSCOM for her strategic direction and support towards this report. We would like to thank KS
Vishwanathan and Paresh Degaonkar from the NASSCOM GCC team, in addition to the NASSCOM Research Team for their support and
insights provided during the course of the study.
We would like to thank the GCC leaders who have taken time to participate and offer their inputs for the study.
NASSCOM’s GCC Council also helped shape the report through their counsel and guidance. We would like to convey our thanks to them.
A special mention to Zinnov Consulting, our knowledge partner for the report.
RESEARCH TEAM
• Sangeeta Gupta
• Anand Subramaniam
• Achyuta Ghosh
• Ravikiran Komarraju
• Nirmala Balakrishnan
• Anshul Agrawal
• Diksha Nerurkar
5
Abbreviations
Acronym Abbreviation
API Application Programmable Interface
BPM Business Process Management
ER&D Engineering, Research & Development
ESD Embedded System Design
GCC Global Capability Center
IT Information Technology
MES Mechanical Engineering Services
SPD Software Product Development
6
Study Methodology
The study focused on:
1 2
Digital Adoption across 8 pre-identified
GCC Landscape Analysis
technologies
Data Discovery Research Analysis Outcomes
 Identifying GCCs set-up in India Primary Interviews with GCC • As-Is mapping of GCCs on their
and gathering insights around Leaders and Secondary research current digital adoption and area
locations, talent, work-portfolio of focus/ use-cases across 8
Zinnov and NASSCOM conducted The Analysis involved collating and
etc. technologies
interviews with relevant GCC documenting the information
 Identifying digital initiatives and
stakeholders to validate and/or received through multiple channels
digital adoption across the • Understanding the current state of
GCCs understand current state and future GCCs in India in terms of talent,
focus areas of GCCs and insights Analysing and processing data to
 Analysing the success stories presence, functions, autonomy
into the changing landscape. get meaningful insights/ trends
and models on collaboration, etc.
digital transformation and future
The key data sources include in- Identifying the operational and
skills
strategic focus areas of GCCs and • Recommending strategic
 Insights/trends on changing house Zinnov databases and interventions required for GCCs to
insights from MNC GCCs, company way forward
service delivery models and move up the maturity curve
process transformations websites, annual reports, news
 New development models, open articles, Public Domain, Press • Creating aspiration for GCCs to
innovation etc. releases, job portals etc. add more value from India
7
NASSCOM®
AGENDA
1 Executive Summary
2 GCCs in India – An Overview
3 The Evolving GCC Persona
4 Way Forward
5 Industry & Location-Deep Dives
8
GCCs 3.0: Journey from efficiency to value creation
Off shore Captives GICs GCCs

Breakthrough Innovation
Value Addition
Competitive advantage for
Ramp-up Business Impact & the Enterprise
Set-up Cost Arbitrage &
Thought leadership
Mature Delivery
1. Key Focus Prove the concept
• Select anchor functions • Predictable, hi-quality • High skill capabilities • Global products and service lines
• Multiple pilots delivery • New revenue channels ’
2. Value Delivered • Driving process change and
• Defined processes • Process efficiency • IP creation
efficiency
• Capacity augmentation
• Integral part of a globally
networked organization
3. Operating Model • Often shared services • Vertical integration • Effective matrix organization • GCC viewed as another business
location
• Subject matter experts

• Reliance on expats • Development of local • Business focussed leaders
4. People Model • Part of global
• Different people leaders
profiles leadership teams
• Function Heads • CEO/Mgmt. Committee/Board

5. Key Stakeholders • Regional / Global function • Global function heads
• 1-2 leaders as • Senior business leaders
heads • Select business heads
‘Champions’ • Clients
9
Source: NASSCOM 9
GCCs 3.0: Pushing the envelope
FY 2015 TRENDS FY 2019

~745k Installed GCC Talent ~1000k
GCC LANDSCAPE
~1000 No. of GCCs ~1250+
~$ 19.4 B GCC Market Size ~$ 28.3 B
~3 Unicorn GCCs ~8
Focus on Tier-1 locations Location Focus Emerging Tier-2 locations
Mobility, Social, Analytics Technology focus AI/ML, IoT, RPA, Bigdata

GCC PERSONA
Focus on In-house Delivery Operations Focus on Ecosystem Partnerships
Delivery Ownership Transformation and Portfolio

Autonomy
Ownership
Local India center Span of Control Multi-function global centers
Source: Zinnov Research & Analysis 10

Proliferation of digital and a maturing technology ecosystem is propelling the growth of
GCCs in India
Key GCC Themes for 2019
Global Unicorns Bangalore

India at the are driving APAC based continues to hold Digital Talent Tier 2 Cities
forefront of platform MNCs are joining the lion’s share of across industry witness an uptick
Globalization 2.0 engineering work the GCC the GCC talent verticals continues in GCC Setup
story from India ecosystem pool to rise
A B C D E F

GCC 3.0- Focus on digital transformation, ecosystem partnerships, delivery model
transformation and building future skills
Digital Innovation
Digital Skills GCCs are upping the Innovation agenda by

building new age technology CoEs around
GCCs are adopting a hybrid approach to re-skill AI/ML, Cloud, IoT etc
and acquire niche skills
Hyperconverged Infrastructure
GCCs are transitioning to hyper-converged
infrastructure for supporting digital work-loads
Productized Delivery Model
GCC
GCCs are increasingly adopting Productized
models for product and application
Personas
API led development
development
API led development is reducing the time-to-
market for new age applications
Emergence of Global Business Services

Startup Partnerships
GCCs are increasingly leveraging India for
Corporate- Startup engagement through
Multi Function Shared Services centers
accelerators, co-creation and vendor
engagements are on the rise
University Engagements
GCCs are leveraging University Partnerships for

open research collaborations
Digital Transformation Ecosystem Partnerships Delivery Model Transformation Future Skills

NASSCOM®
AGENDA
1 Executive Summary
4 Way Forward
13
Proliferation of digital and a maturing technology ecosystem is propelling the growth of
GCCs in India
Key GCC Themes for 2019
Global Unicorns are driving

platform engineering work
from India APAC based MNCs
India at the forefront are joining the GCC
of Globalization 2.0 ecosystem
story
Bangalore continues to hold

Tier 2 Cities witness an Digital and Software Talent across the lion’s share of the GCC
uptick in GCC Setup industry verticals continues to rise talent pool
India continues to experience increased traction among global destinations for
establishing GCCs
MNCs:
1250+ GCC Evolution in India
GCC talent: Key Insights

~1 Mil. • India continues to be one of the global
hotbeds for setting up GCCs
1250
1182 • FY 2018-19 witnessed likes of Oppo,
Vivo, Koch and Atlassian setting up
981 GCCs in India.
• Till date, 1250+ MNCs have set-up

GCCs in India
620 • In the last two decades, the rate of

establishment of GCCs has been
about ~9%
285 • The current installed talent in GCCs is

~1 Mil. and has almost grown at an
exponential pace over the same period
• In the last few years, India is being

leveraged by Global Unicorns for
<2000 2005 2010 2015 2019 (E) platform engineering
• 8+ Unicorns have GCCs in India
Source: Zinnov Research & Analysis Note: The logos displayed in the slide are only Illustrative in nature 15
Engineering Research & Development segment is leading the growth story of GCCs
in India
GCC Market Size
Key Insights
• GCC Market Size has grown 8.4% in
FY2015 FY2019E FY2019
USD USD • GCC ER&D1 Market Size has registered a

~11% growth due to increasing focus on
10.2 11% 15.7 products and platforms, and the rising
Billion Billion penetration of digital and software across
industries
USD USD
• IT-BPM market size has grown at ~8%
19.5 28.3 driven by a focus on automation across
infrastructure and process segments
Billion Billion • ER&D will dominate the GCC Market space
in the coming years with an increased focus
USD
USD on digital transformation and end to end
9.3 8% 12.6 ownership of global and local producta from
Billion India
Billion
• One of the key highlights in 2019 is the focus
on mainstream software product
development in India from BFSI, Retail,
X GCC Market Size Media, Professional services verticals
X ER&D Market Size X IT-BPM Market Size X CAGR
Source: NASSCOM and Zinnov Research & Analysis 1 ER&D Market Size refers to Market Size of ER&D function of GCCs 16
India is being leveraged by Global Unicorns for platform engineering
Unicorns with GCCs in India Unicorn location preference
~8 EMEA
Global Unicorns with centers in 13%

India
$ 134 B. APAC 25%

45%
Bengaluru
Aggregate Valuation of Unicorns
Americas
100%
3X
Increase in Unicorn Centers between
2015-2018
3
On-Demand/ Local Cab Unicorns
While North America continues to retain the largest pool of MNCs based in India, APAC
HQ’ed MNCs have experienced rapid growth
Distribution of GCCs in India based on HQ Location
X Represents number of GCCs in the region X% Represents the % of GCCs int he region as a factor of
the installed GCC base
800-850
300-350 80-90
~70%
~20% ~10%
Americas EMEA APAC
Top Countries #MNCs* Top Countries #MNCs

Top Countries #MNCs
UK 80-90
USA 750-800
Germany 50-60 Japan 30-40
France 30-40 Singapore 15-20

Canada 20-30
Switzerland 30-40 China 10-15
Source: Zinnov Research & Analysis *No. of MNCs may not add up to the sum of ER&D, IT and BPM GCCs as the overlapping centers are counted twice 18
APAC headquartered MNCs are continuing to explore India for digital initiatives
GCCs in APAC Region

Key Insights
• Although the US has led the globalization
story so far, APAC based MNCs are
increasingly leveraging India to set up
global centers
6 50 • Japan and Singapore contribute to more

13 than 64% share of installed APAC based
80-90
GCCs in India.
5 • In the last 3 years, more than 60% of the
APAC based GCCs in India are from
China
20
APAC HQ • In the last 3 years, MNCs such as Grab
Taxi, Go Jek etc. have established their
MNCS 1 global centers in Bangalore
• Digital native GCCs are putting together

diversified product engineering teams with
10 data scientists, product managers in an
attempt to adopt microservices
# Companies with HQ in the respective country as a

x % of APAC GCCs
Bengaluru still accounts for the lion’s share of the GCC ecosystem
MNCs: Location based split of GCCs

1250+
Others Bangalore continues to be the hub for
GCC talent: GCC talent in India
3% 4%
~1 Mil.
Chandigarh NCR
GCCs:
~1750+ 16% 15% Tier 2 locations like Coimbatore,
Jaipur Ahmedabad, Vadodara are being
Vadodara leveraged by SPs and GCCs alike
Ahmedabad
Pune Visakhapatnam
Kolkata
12% 12% Cities like Pune and Chennai are
Hyderabad
dominated by their automotive
Mumbai domain expertise
13% 12%
12% 11%
Chennai
Bengaluru
10% 9% Hyderabad has witnessed an uptick in
34% 37% terms of new GCC set up
Coimbatore Primary Locations
Trivandrum
% of GCCs % of Installed GCC Talent Emerging Locations
Source: Zinnov Research & Analysis *No. of GCCs may not add up to the sum of ER&D, IT and BPM GCCs as the overlapping centers are counted twice 20
Hyderabad is emerging as India’s Hi-tech hub after Bangalore
Presence of GCCs in Tier I locations across top verticals
Bengaluru Hyderabad Pune Mumbai NCR Chennai Others

Key Insights
Software/
Internet 30-40% 15-20% 10-14% 8-10% 13-15% 9-10% 5% • Bangalore is clearly the hub for most verticals,
especially those involved in developing Hi-
BFSI Tech solutions
20-30% 10-15% 10-15% 15-20% 10-15% 10-15% 6%
• Hyderabad has the second highest proportion
of MNCs in software and semiconductor
Diversified 35-40% 1%-2% 15-20% 12-15% 20-25% 5-10% 4% verticals, mirroring its growth as the next Hi-
Tech hub
Professional
20-25% 8-10% 3-5% 15-20% 30-35% 9-10% 8% • NCR is a hub for most media & entertainment
Services
GCCs, with presence of the software &
Pharmaceuti internet, electrical & electronics and BFSI
cals 30-35% 10-15% 5% 30-35% 10-15% 5% 5%
vertical
Telecom & • Pune is a hub for core engineering verticals
Networking 50-55% 8-10% 10-12% 6-8% 11-15% 7% 2%
such as automotive, chemicals & materials
and industrial, but also has a presence of
Automotive 25-30% 8-10% 33% 4% 9% 17% 3% BFSI GCCs
• Mumbai has the offshore arms of MNCs

Electrical &
30-35% 10-15% 12-15% 5-10% 18% 11-15% 7% operating in the chemicals & materials vertical
Electronics
Industrial 30-35% 5-10% 15-20% 8-10% 10-15% 10-15% 8%

Software and BFSI alone account for almost 30% of the total installed talent base
Distribution of GCCs in India by Verticals
450-
500 70-85 60-70 60-70 60-70 50-65 50-60
250k-300k 55k-60k 40k-50k 25k-30k 225k-250k 60k-65k 10k-15k

Telecom & Electrical &
Software & Internet Networking Professional Services Industrial BFSI Automotive Electronics
130-
50-60 35-45 35-45 25-35 18-25 15-25
150
25k-30k 10k-15k 30k-40k 30k-35k 12k-18k 5k-10k 90k-100k
Chemicals & Transportation & Medical Devices *Others

Semiconductors Materials Heavy Engineering Pharmaceuticals FMCG
No of
MNCs Talent Employed
Note: *Others include: Biotech, Healthcare, Energy & Utilities, Retail, Travel & Hospitality etc.

GCCs continue to focus on building core Software and Digital capabilities in India
Installed GCC ER&D Talent Installed GCC IT-BPM Talent
~410k ~590k Key Insights
• Software Product Development is

the order of the day among ER&D
GCCs re-emphasizing the digital
ADM 55% transformation focus
IT
18%
• As MNCs across the verticals shift to
SI
57.0% cloud infrastructure, emphasis on
ADM, IMS is on a rise.
70.0% IMS 19%
SPD
• India’s role in global engineering is
demonstrated through large ADM
and SPD work-loads
• Large work loads around F&A and

F&A 43% KBS point to MNCs shifting their
global business services to India and
increasing focus on data analytics to
ESD 16.0% BPM 43.0% Support 19%
solve business focussed problems
MES 9.0% Knowledge 27% • Going forward, as GCCs gain

Services ownership, Procurement (VMO) and
Others 5.0% S&M (Pre-sales) will lead the next
leap of growth among BPM work-
Horizontal Split of GCC ER&D Talent Horizontal Split of GCC IT-BPM Talent loads

GCCs are looking beyond top 6 locations in India due to improving talent availability
and value arbitrage opportunity…
Illustrative List of GCCs with a presence in Tier-II cities
Improving Talent availability Nissan motors has opened a digital GCC

The evolving university landscape, growing middle class and in Thiruvananthapuram to further its global
increasing local employment have created a critical mass of STEM digital transformation agenda
talent pool across Tier-II cities
Value Arbitrage
“We are building know-how and hope to be
Tier-II cities offer value-for-buck for setting up GCCs. In addition, the global test factory for Allianz”, Ashish
low attrition rates in these cities make them attractive hot spots.
Patel, Head of Allianz India operations,
Thiruvananthapuram
Maturing local ecosystem
Even as Tier-1 cities continue to hold the majority of talent, hyper

Xylem plans to deploy its locally developed
local ecosystems are maturing in Tier-2 cities. Currently, Tier-II
cities hold 20% of the installed tech start-ups in India technology solutions to solve local market
challenges in Vadodara
Government Support
State Governments (Kerala, Gujarat etc.) are proactively engaging Lexmark through its Kolkata center is
with global companies and start-ups to create a positive vibe for the focussing on connecting unstructured print
development of local ecosystem. and digital information for its global
customers
…Ahmedabad, Thiruvananthapuram, Vadodara, Coimbatore and Kolkata are among
the emerging locations for GCCs
Kolkata
Ahmedabad Kolkata is gradually shedding its image of a non-

starter by attracting R&D centres in Software
Ahmedabad and Vadodara together are among the vertical with increasing talent availability
cities which are experiencing high traction due to
growing prominence, improving infrastructure and
connectivity
Working on Enterprise software for shipping Works on Embedded Building new age
Industry solutions in printing & enterprise content
imaging products for its management and process
global clients management suites
Vadodara
Coimbatore is graining prominence among
Vadodara has emerged as a key Tier-II location for the Tier-2 cities for varied Industry verticals
MNCs to establish their R&D centers in verticals Coimbatore due to low cost of operations and improving
such as Chemicals, Industrial and Software & ease of business
Internet verticals
Works on Engineering Provides professional services for

Design for Oil & Gas, Travel, E-commerce, Real-estate
Energy Industries clients
Building R&I center is
innovative working on Thiruvananthapuram has been making
technology first developing new concerted efforts to re-brand as a digital
products for speciality ecosystem.
smart cities and chemicals for Thiruvananthapuram
clean water various
Industries
Source: Zinnov Research & Analysis, Mercer 25

NASSCOM®
AGENDA
1 Executive Summary
1 Digital Transformation
3 The Evolving GCC Persona 2 Ecosystem Partnerships
3 Delivery Model Transformation
4 Way Forward 4 Future Skills
26
GCC 3.0- Focus on digital transformation, ecosystem partnerships, delivery model
transformation and building future skills
GCCs are adopting a hybrid approach to re-skill GCCs are upping the Innovation agenda by
and acquire niche skills building new age technology CoEs around
AI/ML, Cloud, IoT etc
Digital Innovation
Digital Skills
GCCs are increasingly adopting Productized GCCs are transitioning to hyper-converged

models for product and application Productized Hyper infrastructure for supporting digital work-
development Delivery Converged loads
Model Infrastructure
GCC
Persona
Emergence
GCCs are increasingly leveraging India for API led API led development is reducing the time-to-
of Global development
Multi Function Shared Services centers Business market for new age applications
Services
University Startup
Engagements Partnerships Corporate- Startup engagement through
GCCs are leveraging University Partnerships for accelerators, co-creation and vendor
open research collaborations engagements are on the rise
Digital Transformation Ecosystem Partnerships Delivery Model Transformation Future Skills

NASSCOM®
AGENDA
1 Executive Summary
28
Artificial Intelligence, Machine Learning, Internet of Things, Analytics and Cloud computing
are key digital focus areas for GCCs in India (1/2) Digital Innovation
Size of the bubble represents digital penetration Digital Transformation

High (#usecases, #companies)
f(#FTEs working across 8 digital technologies)
Software & Internet

Digital Intensity
Semiconductors
Automotive
Consumer Electronics
Industrial
Telecom and Networking
Retail BFSI
Transportation
GCC Market Size

Low High
f(GCC Talent, Cost/FTE)
Artificial Intelligence, Machine Learning, Internet of Things, Analytics and Cloud computing
are key digital focus areas for GCCs in India (2/2) Digital Innovation
Digital Transformation
Digital technology penetration across GCCs*
65% 55%
AI/ML Cyber Security
55% 75%
IoT RPA
85% 80%
Enterprise
Data Analytics
Mobility
80% 5%
Cloud Blockchain
X% Represents the # GCCs deploying the respective technology stack for incubating/maintenance/ upgrading a product/platform/application across software project lifecycle
Source: Zinnov Research & Analysis *The analysis is based on insights gathered across 100 GCCs 30
Digital technology adoption happening across various industry verticals
Digital Innovation
Software & BFSI Telecom &

Automotive Semiconductors Networking Retail Industrial
Internet
AI/ML
AI-ML Risk-Based Monitoring (RBM) allows clinical trials

related organisations (eg:CROs) such as IQVIA
(Quintiles) to gather critical patient and subject
information in real-time and react proactively to
IoT prevent adverse events before they occur.
Data
Analytics
IoT
Cloud Faurecia Improves Parts Traceability with the
Internet of Things. By implementing the IoT
Gateway as the communications medium
Cyber between PLCs on the plant floor and IJ Core,
Security Faurecia is able to provide customers with the
product traceability they require
RPA
Data Analytics
Enterprise
Mobility Building data pipelines to efficiently and reliably
move data across CRM and Contact center
systems and use Machine Learning and
Blockchain Visualization tools to enable democratization of
data and data driven decision making.
High Low
Increasing # of use cases adopted across different technology by different industry verticals

Software, Automotive and Telecom GCCs are leading digital adoption across the organization
Digital Innovation
Digital Tech Key digital Top Use-cases

Presence technologies
Software/ AI/ML, Data Analytics, Creating generic malware signatures, ML based security solutions, Customer analytics,
Internet Cloud, Enterprise Contextual extraction, Disease detection, Connectivity platforms, SaaS, PaaS, IaaS solutions
Mobility
Fraud detection, AML pattern detection, improving CX, data analytics in cash management,
BFSI AI/ML, Data Analytics, chatbots, Loan processing automation, Insurance claims processing automation, payment
RPA, Cyber Security analytics, IoT led payments, cash management analytics, treasury management
Semi
Conductors Developing new age chipsets for next-gen AI/ML solutions, smart nano- chipsets, building
Cloud, AI/ML, IoT high-end reference platform, IoT led platforms, GPU accelerated cloud containers
Telecom &
Enhancing network capability with AI/ML, improving user device interaction through AI,
Networking Cloud, IoT, AI/ML, Data Network analytics, edge computing solutions lenges, home automation products, Cloud SDN
analytics solutions
AI solutions for autonomous cars, monitoring driver behaviour, connected cars, warranty
Automotive AI/ML, IoT, Data diagnostics, demand forecasting and product mix prediction, infotainment systems,
Analytics, Cloud
Consumer Home automation using AI/ML and IoT, Marketing assistance, ML based cyber security
Electronics AI/ML, IoT solutions
Intelligent power solutions using AI, AI led video surveillance for human detection & tracking,
Industrial IoT, AI/ML predictive analytics solutions for control systems, IoT led solutions for smart cities, building
infrastructure, connected engines
Source: Zinnov Research & Analysis Low High 32

Most GCCs follow a hybrid approach to augment digital initiatives
Digital Innovation
High
Federal Approach Hybrid Approach FEDERATED APPROACH
different teams within BUs drive digital
initiatives
Scale (Program/Initiative)
CENTRALISED APPROACH
Focus is to build a central team with top
talent and niche skills who would cater to
the larger organization needs
JV/M&A Approach JV/M&A APPROACH

Centralised Approach
paves new channel for companies which
are new fields by partnering up with
research institutions and startups
HYBRID APPROACH
is mix of any two or more above mentioned
Low
approaches and can be utilized according to
Low Control & Governance (Program/Initiative) a firm’s requirements/constraints
High

Enterprises across verticals have targeted priorities and are channelizing their IoT initiatives
accordingly Digital Innovation- IoT
Industrial Healthcare
Predictive maintenance Key Focus Key Focus
Areas: Customer 360 Areas:
[Enterprise technology readiness, ease of

Supply chain intelligence
 Reduce
Ease of adoption
Ease of adoption
implementation]
implementation]
 Asset tracking Supply chain intelligence physical
interaction
 Performance
management  Improve care
experience
Use-case adoption priority Use-case adoption priority

[Enterprise Investment | Talent Investment | COE Investment] [Enterprise Investment | Talent Investment | COE Investment ]
Automotive Retail
Connected vehicles Key Focus Customer 360
Key Focus
Areas: Areas:


 Connected  Transforming
Ease of adoption
Ease of adoption
shopping
implementation]
implementation]
mobility
experience
 Autonomous
transportation  Become more
costumer
centric
Use-case adoption priority Use-case adoption priority
[Enterprise Investment | Talent Investment | COE investment] [Enterprise Investment | Talent Investment | COE Investment]
Source: Zinnov Research & Analysis Note: The use-cases in the slide are not exhaustive 34
Case Examples: GCCs across industry verticals developing IoT solutions
Digital Innovation- IoT
German based Automotive

Global Industrial GCC Global Internet GCC
GCC
 Developing and enhancing process control  The IoT Industry digital focus areas in
systems, sensors and software for the India include Industry 4.0, Digital  The MNC’s IoT Platform helps
Internet of Things, Services and People Supply Chain, Smart Cities, Smart companies to connect their IoT
(IoTSP). Habitats, Smart Products devices, build and host applications
and websites as well as acquire and
 The smart sensors are used to monitor the  Air quality monitoring is a big focus manage data.
performance, efficiency, reliability and area under Smart products portfolio in
lifespan of electric motors the GCC .
Global E-commerce GCC A US based Software GCC Industrial GCC

 GCC is working on an IoT system that
provides secure, bi-directional  The GCC’s engineering team has
 The India GCC is focusing on
communication between Internet- been part of building a cloud-based,
building IoT for applications like
connected devices such as sensors, open IoT operating system from that
remote monitoring, predictive
actuators or smart appliances and the connects products, plants, systems,
maintenance, smart spaces, and
Cloud. and machines, enabling to harness the
connected products
wealth of data generated by the Internet
 Its APIs and other tools to connect to of Things (IoT) with advanced analytics.
its IoT Platform
Source: Zinnov Research & Analysis Note: The case-studies in the slide are only Illustrative in nature 35
Enterprises are leveraging a wide ecosystem of RPA tools and technology players to
embrace automation Digital Digital Innovation
Innovation- RPA
Indian GCC Ecosystem driving Global RPA Adoption
GCC RPA Programs under the

Lens
Gaming GCC
RPA Test-bed
India team exploring RPA prior to
scaling of initiative globally
RPA Capacity HR Software GCC

Large GCCs Base GCC Leaders Driving Global RPA Charter
Transformation Generation
Process-specific Centers
GCCs with RPA HR Outsourcing COE driving RPA
Retail GCC Leader 140+ Investments APAC based Banking GCC adoption across various HR
1250+ CEO, Global Business Industrial GCC functions
Services
RPA COE in Pune for its 2018 12000+ bots by 2018-end
Total Number of GCCs functions and shared service BFSI GCC
in India centers across the globe
BFSI GCC Leader 2017 2000+ bots across 17 countries
Internal Advisory
Capital Markets GCC 2015 100 bots across 4 offshore hubs Digital Automation COE advising
Global CIO, Retail Banking
& Wealth Management Large RPA talent base with CIO on best practices for BPM,
2014 Began investing in RPA RPA and AI
120-130 RPA-related
employees based in India
Case Examples: RPA applications at GCCs in India
Digital Innovation- RPA
Finance & Knowledge Based Procurement &

Human Resources Marketing & Sales Technical Support
Accounting Services Logistics
Loan Approval Process Performance Reviews Corporate Reporting Supply Chain Data Customer Records Customer Support
Automation Automation Management Challenge: Slow processing
Challenge: Manual Challenge: Reviewing Challenge: Time consuming Challenge: Entering large Challenge: Mass Data times, multiple logins and
verification of loan requests performance of each internal weekly/monthly/ volumes of data to Windows Uploads (MDU) into screen rotation
and approvals which are employee manually quarterly reporting process application manually Salesforce manually Solution: Automation of the
time consuming Solution: Performance Solution: RPA auto- Solution: Automation of Solution: RPA automates backend processes such as
Solution: Bot picks the reviews can be given based generates reports, analyses data entry and tasks based record creation, account opening customer
customer request, starts on accurate metrics without contents, processes the on data input by entering updates and status check information tab on the
verifying the data and the need for managers to results and sends the order details in Excel for a large number of employee’s desktop or
approves the request physically monitor reports records sending a personalised
productivity email
Invoice Processing Online Job Hiring Data Ingestion Warehouse RPA KYC Process Web Scrapping
Implementation
Challenge: Manual Challenge: Manually Challenge: Manual errors Challenge: Gathering of the Challenge: KYC verification Challenge: Manual error in
compilation of PDF format submitting and monitoring and time consumption required sales reports and during account opening scrapping of data and copy/
invoices of client’s business job streams when entering data checking of area wise process done manually paste
transactions and payments Solution: RPA bots pick up manually from a large increase in sales manually Solution: Automation of Solution: Data automation
Solution: Bots download the the job applications and put number of sources Solution: Automation data collection, monitoring tool extracts only the
billing invoices of the them in various online Solution: RPA enables Anywhere platform was and enhanced due diligence relevant data according to
clients, password protect it sources and monitor automation of workflow for used to automate the entry which reduces the average quality checklist, site audits
and send mails to the responses data collation and entry of sales data and calculate handling time for account
clients from multiple sources subsequent increase in sale opening processes
over time
Source: Zinnov Research and Analysis 37

Case Example: Fin-tech GCC building financial products in India using blockchain
technology Digital Innovation- Blockchain
A Financial Software GCC - Blockchain CoE
GCC has established a Blockchain CoE in 2015 with the vision to harness the emerging technology and build path breaking solutions
Vision
Collaborated with
Built prototypes & Santander, JPMC and
proxies Northern Trust to build Repo Obtained US patent
2015 based products 2017
2014
Started as 2014 2016 Built Proxy AGM in

Journey Formally built POCs 2018
Research Blockchain in association
using blockchain
community with Santander
technology
practice
Impact of Blockchain CoE
4
Onboard new clients using FTF Award for Best Blockchain based Products in
Blockchain Network effects Strategy No. of POCs taken to production
blockchain solution in 2018 partnership with Global Banks
Source: Zinnov Research & Analysis Note: The case-study presented in the slide is only Illustrative in nature 38
Bengaluru is emerging as not just an Indian AI/ML hub, but a global one
Digital Innovation- AI/ML
Bengaluru is the undisputed leader of the AI/ML revolution in India
• Presence of heavyweights like IBM, GE, Microsoft, Amazon, etc. has helped create an AI/ML ecosystem in the city
• IISc also has leading research on AI/ML specific to areas such as Graph Theory, Image Processing, Natural Language
Processing
• Bengaluru has the biggest talent pool of AI/ML professionals in India (>50% of all AI/ML professionals)
• 60% of highest funded AI/ML start-ups are present in Bengaluru
Startup Collaboration Research Collaboration Research Labs Skill Building
Faurecia, one of the world’s largest Bangalore is also the base for AI/ML
Microsoft Accelerator and Accenture Intel announced the AI Developer
automotive equipment suppliers, research across a number of
Ventures announced a partnership to Education Program that aims to train
has announced a research Industry Bodies and Corporate
help growth-stage technology B2B around 15,000 professionals on key
partnership with the Indian Institute Research arms. These include:
start-ups in India excel in national AI technologies. Intel India is
of Science (IISc). Faurecia and IISc ISRO, Raman Institute, DRDO,
and international markets. collaborating with companies like
will work together on automotive Microsoft Research, Adobe
Research, IBM Research, ABB HP, Wipro, Julia Computing, and
solutions based on Artificial Calligo Technologies in the program.
Intelligence. Research, Conduent Labs and Bell
Labs
Case Example: Retail GCC driving Intelligent and smart solutions through its’
AI/ML CoE in India Digital Innovation- AI/ML
AI/ML CoE for driving digital transformation
CoE Vision Focus Areas
The GCC’s AI/ML CoE has been • Build products spanning across all BUs for
conceptualized to create world class next-gen North American, European and Asian markets
products and platforms which can have a • Ideation and POCs for solving business
Bangalore significant impact on customers and business problems
Location
120+ Performance of CoE Impact

CoE Size
• Cost savings: Reduced inventory, Better tech
• Scaled to a 100 member strong team
infrastructure optimizations, Reduced software
2016 • Cater to multiple across business verticals licensing costs
CoE Establishment • Drive significant impact in terms of sales,
• Impact on Org metrics: Improved Time to
profits and cost savings market for data science projects, Reduced
duplicate coding efforts and associated cost
• Launched new products and platforms that
savings
have been widely adopted
Source: Zinnov Research & Analysis Note: The case-study presented in the slide is only Illustrative in nature 40
Case Example: Global Software GCC – One of the early investors in AI and ML
talent in India Digital Innovation- AI/ML
AI / ML Hub Bengaluru, Hyderabad Evolution
1998 Jan 2005 2017
The GCC has a computer science lab in Bengaluru working on AI, ML, theories GCC has set-up its Expanded to Bengaluru The GCC has ‘AI &
and algorithms, systems and technologies. Apart from the research lab, India is India operations in with an eye on long-term Research Group’ as one
the company’s largest R&D centre outside the U.S. Hyderabad and now it basic and applied of the four technology
is the company’s research. groups present in India.
largest R&D centre
AI / ML Applications outside U.S.
The GCC is using the following technologies for AI and ML applications in India:
“We partner in most of the new technology areas the parent MNC is engaged in”
Azure Analysis Services, Azure Machine Learning, Microsoft Power BI, Microsoft
–MD, R&D
Cortana Intelligence Suite
Education: Andhra Pradesh govt. Healthcare: The GCC applied the Agriculture: The GCC developed an
partnered with the GCC to develop concept of ML to predict the app for farmers that utilises its
an application that helped state regression rate in eye surgeries. proprietary ML tools & techniques to
education department in predicting They have partnered with Hyderabad infer insights from weather
school dropouts. Over 10,000 based LV Prasad Eye Institute for forecasting models, historical data of
schools use the solutions now. application. rainfall, and the past yield of crops.
Source: Zinnov Research & Analysis Note: The case-study presented in the slide is only Illustrative in nature
IT GCCs are helping organizations in migrating from traditional Infrastructure
to hyper converged infrastructure Hyper Converged Infrastructure
Hyper Converged
Legacy Infrastructure
Infrastructure
Server Server Dell EMC in India is working on

HCI led solutions – VxRail and
+ VxRack to help organizations
migrate to HCI
Storage Storage
+
Network Network
FIS Global ‘s IT team is helping

• GCCs are migrating to Hyper Converged Infrastructure (HCI) to avoid the silo-ed upgrade the organization in migration to
cycles for each of the individual components Hyper Converged Infrastructure
• The IT teams across GCCs are migrating to HCI to reduce the capital costs and simplify the Currently, the GCC is using
maintenance POCs to identify the best fit
solution
• HCI’s can help organizations providing seamless integration in their hybrid cloud
environments as well.
Source: Zinnov Research & Analysis Note: The case-studies/logos in the slide are only Illustrative in nature 42
Case Examples: Large GCCs have started to scale their cloud initiatives in
India Hyper Converged Infrastructure
Singapore based Banking GCC Global HRM Software GCC A US based Retail GCC
 Products for Small Businesses: an

adaptable and scalable solution that  Following an approach in which any
 Cloud based and Mobile-only Digibank has been custom-made for small code that engineers develop needs to
app first launched in India businesses be cloud ready
 Largely focused on private cloud  This solution enables to view  Enables seamless scaling of products
owing to security concerns employee data at ease, and access and rapid feature delivery to the business
all HR-related information in teams
minutes
Global Industrial GCC A US Based IT Infra GCC Chinese Telecom & Networking
GCC
 MNC’s Consumer Cloud Services aims

• Working on convergence and to provide users around the globe with
 MNC’s Cloud DSD solution provides with
hyperconvergence platforms for secure, rich, and high-quality cloud
the tools to improve the performance of
network computing, a simplified hybrid services through device-cloud
route sales representatives and ability
cloud environment that enables collaboration in order to enhance user
to monitor and manage DSD
organizations to build, deploy and loyalty and construct a sustainable cloud-
operations.
manage cloud services seamlessly device service ecosystem for its’ devices.
GCCs are deploying Internal API Architecture to drive customer experience
API led development
API Architecture
Key Insights
Consumers • Organizations are using re-usable building
blocks to increase agility, build scale and
improve time to market through API
Microservices architecture
UI/UX Layer Self-Serve APIs API Libraries
Foundation
• APIs are the building blocks for
interoperability and design modularity
• APIs designing has introduced controls to

Domain Layer Process Domain specific manage the lifecycle through versioning,
AI, BoTs, RPA Data & APIs
Orchestration APIs
standardisation and API information controls
• The use of digital technologies across the

layers of the stack and need for real-time
Data Master Data Batch & Real- Isolates
insights has made API architecture almost
Systems Layer
Virtualization Governance time Patterns applications inevitable in the development process
• API governance, availability and management

becomes key for maintaining agility and scale
Data, Mainframes, Cloud, Apps, Files, Databases

As the API ecosystem exploded, GCCs are following a structured governance
model for its management API led development
API Gateway
API Gateway allows for easy API Management
authentication and load-balance
the usage Centralised and managed control
for monitoring, SLM, integration,
pricing and billing
API Portal
Organizations are maintaining

API Brokers
API Portals for easy
discoverability of APIs Workflow and data management tools
to manage APIs

NASSCOM®
AGENDA
1 Executive Summary
46
GCCs are employing a variety of models to effectively engage with start-ups
in India Startup Partnerships
Ecosystem Partnerships
Collaborations are combination of build, buy and partner models
Platform License or Vendor Joint Co-Innovate Acqui-hire Equity Investment Acquisitions

Evangelization Agreement Go-To-Market
Corporates offer access to Corporates and start-ups Corporates partner with Start-ups and corporates Corporates acquire start- Corporates make capital Corporates acquire the
their platforms to start-ups enter a license agreement start-ups to cross-sell collaborate to co-create ups for the talent alone investments in start-ups start-ups
to create solutions solutions new solutions
Different approaches corporate leverage to drive collaboration
Ecosystem Outreach Accelerator Partner Program Corporate VC M&A
Corporate hosted event for Business support program Any commercial agreement Direct investments in a Acquisition of a start-up by
start-ups and developers for start-ups – could be focused on creating joint start-up from corporate in a corporate.
often in form of competition with or without equity. value. exchange for equity.
or hackathons.

Successful corporate programs have high degree of customization – with clear
objectives and resource allocation Startup Partnerships
Evangelize its platform and Nurture start-ups to co-innovate, co- Access new technology innovations Access new technology innovation
technology as key ingredient for create and co-develop on/with Cisco which can be integrated to core and drive digital transformation
building innovative solutions for for global markets. offering. globally
global market.
Objective
6-month program with strong-focus Pivoted to 6-month duration 4-month non-curriculum model with 3-month PoC-led inside-out
on helping start-ups generate program with upfront intensive boot inside-out mapping. Start-ups are mapping. Start-ups are selected
revenue through access to it’s camp to allow start-ups time to Selected only on assurance of PoC based on use-cases collated from
Customization customers. focus only on PoC. from Target teams. 30+ locations
India’s only and most-sought Joint GTM with 6+ start-ups in Contracts to 8+ and investment Contracts to 3+ start-ups.
Outcome growth stage program progress in 9+ startups Engaging with global start-ups.
GCCs are actively leveraging the university ecosystem through multiple models
Univ. Engagements
Collaboration Models with Universities
Sponsored Training & Outcome based

Consulting Open Research
Infrastructure Curriculum Design partnership
Value Creation
IIT Bombay - Applied BITS Pilani Practice Global MNC partners with Xerox Corp. sponsored a IBM signed an outcome
Materials Chemistry School is an educational IIM-A for consulting research project at IIT based research
Laboratory for Energy & innovation that links training Kharagpur to develop agreement with ISB
Nanoelectronics industry experience with technology in emerging Hyderabad for research
university instruction areas of mobile on mathematical modeling
applications and services techniques and social
networks
Case Examples: GCCs collaborating with universities to drive research around
digital technologies and create a pipeline of technology ready talent Univ. Engagements
AI/ML IoT Big Data & Analytics
Robert Bosch Center for AI & Data Collaboration between Siemens

Samsung has signed an MoU with IIT
Science is focussing on domain Research, India and City
Kharagpur for the setting up of a digital
agnostic basic & applied AI/ML University, London to set up a
IIT academy on the institute's campus for
IIT solutions centre of excellence in Big Data
Kharagpur training students for job readiness IIIT
Madras Engineering
Bangalore
Have collaborated to develop

skills in high performance
computing (HPC) programming Samsung has sponsored IoT Lab at IIT Delhi.
and deep learning to bridge the The lab has 15 scholars focussing on cutting
IIT Cloud
gap between academia and IIT edge research
Roorkee
industry Delhi
BT to set-up a research center NEC will work with IITB in the field of IoT I/O Virtualization (Programming
in collaboration with IISc to among others to build solutions for smart Framework) for OS Functionality
focus on AI, Mobility and Cyber cities and Logistics & Transportation sponsored by Vmware
IISc security technologies IIT Bombay IIT Delhi
Bangalore
Will set up a co-innovation lab Robert Bosch’s center for Cyber Physical Design and Implementation of
for collaboration on applied systems at IISc focuses on IoT enabled socio- Efficient Auditing Schemes for
research projects focussed on technical systems including: Cloud Data sponsored by
IISc
Natural Language Processing • Smart Cities NetApp. The aim is to make
Bangalore
IIIT (NLP), Artificial Intelligence (AI) • IIoT cloud data secure, available and
• Air Quality Monitoring ISI Kolkata
Hyderabad and ML (Machine Learning) accessible to authorized users
• Smart Energy
Source: Zinnov Research & Analysis Note: The case-studies/logos in the slide are only Illustrative in nature 50
NASSCOM®
AGENDA
1 Executive Summary
51
GCCs are increasingly shifting to Product Delivery Models for quicker
time-to-market Productized Delivery
Delivery Model Transformation
Product based delivery Model

Project
Head of Products
Coordinator
• IT teams are aligned to product lines where individual

P-1 P-2 P-3 Product Owners are responsible for creating product road-
Alignment/
maps and new features in collaboration with business
Structure
teams
Head of Tech
• Product line alignment and specific roles such as Product

Owner ensures that IT teams have a clear visibility of the
business user requirements
Outcome
• Agile delivery combined with Product line alignment helps
in continuous delivery
Agile CoE
• Full Stack engineering teams takes end-end work-portfolio
Infrastructure Support ownership of the product reducing quality issues and
improving the time to market
Product Owner IT Architect Software Engineer P-X Product Team

Multi Function Centers are increasingly leveraging analytics to drive
business and process excellence Global Business Services
Analytics Focus Areas

Case-in-Point: A leading storage company built a predictive
Finance growth forecast tool to drive efficiencies in planning
Analytics
Expense Product Control Forecasting Working Capital 5000+ 2003
Shared Services Year of Establishment
Supply Chain
Analytics
Demand Network
Distribution Supplier Risk
Forecasting Optimization
Systems Predictive analytics based growth forecast tool
Marketing
Analytics • Headcount growth prediction
Product Price Promotion Channel Impact Areas • Capacity planning and forecasting
• Budget forecasting
HR Analytics • Accuracy in headcount prediction, enabling finance

Workforce Exp.
to understand hiring and attrition trends
Compensation Attrition
experience Efficiencies • Automation in forecasting headcount
achieved
• Increased collaboration between business units
and finance for headcount planning
Sales Analytics Customer Customer Social Media Customer • Predictive insights into workforce spend and
Lifetime Satisfaction
Churn budget baselines
Value
Source: Zinnov Research & Analysis Note: The case-study in the slide is only Illustrative in nature 53
Case Example: Expanding work portfolio of a GCC driven by India’s
ecosystem maturity Global Business Services

A US based FMCG GCC
Bengaluru, Gurgaon
Why India’s talent is capable of handling global stakeholders and is well placed to solve
Location
India? the organization’s business problems across locations
2000+
Shared Services Current Work-portfolio
2015
Advanced Analytics
Year of Establishment
F&A IT Operations HR
QA Procurement Marketing Sourcing

The GCC is looking to enter new areas
including environment, health, safety,
corporate ethics and compliance for
ramping up India operations.
Emerging Roles
Data Product Social Media Devops Mobile App

The MNC has its biggest business Engineer Manager Manager Engineer developer
service center across the globe is in
India

NASSCOM®
AGENDA
1 Executive Summary
55
GCCs are witnessing a convergence of skills required across industries
Future Skills
Interchangeable digital engineering talent across industries
Software & Automotive Telecom Semicon Consumer Medical Media & Industrial Heavy BFSI
Internet Elec. Devices Entertainment Engineering
The shift to a product centric approach has led to the creation of digital engineering roles that can be leveraged interchangeably across industries
Agile and DevOps

Advisory/consulting CX automation UI/UX experts AI/ML experts Industrial automation
Managers
Provides leadership Supports initiatives to Focus on enhancing the Analyze data to unearth Automation programs to Manages product
expertise across enhance CX through user experience during real-time insights accelerate product development projects
product lifecycles automation the product lifecycle launch process (Scrum master)

GCC Future Capabilities Snapshot: Machine Learning & Data Science
Future Skills
Algorithms Methodologies Use Cases Tooling Infrastructure

Adjacent Skills used to Identify employees to be trained
in ML & Data Science:
Classification, Data Mining NLP Python AWS ML
Decision Trees, Statistical Analysis Speech Recognition Azure ML Familiarity with analytics tools, Analytical ability, Basic statistics,
Random Forests Understanding of basic algorithms, Python, MATLAB, Graph
Computer Vision Google Cloud Theory, Data Structures, Optimization, Hypothesis Testing etc.
Bots
Clustering Data Modelling Tableau

Bayesian Methods Azure ML Insights:
• GCCs especially in the areas of enterprise

software in HCM, Automotive S&M and Cloud
IBM Watson Computing are looking to build ML capabilities
Constraints, Game Theory Apache Spark
Model Training, within every vertical
Data Cleaning,
Overfitting R
Splitting Data,
Shuffle
• Because of its criticality to most businesses,
~90%of the organizations wish to build talent in
Language OpenCV Google this skill area in-house. But they are willing to
Game Theory Heuristics Modelling DeepMind hire SMEs from the ecosystem to kickstart their
Speech Synthesis initiatives
MS Cognitive
Services
Represents the relative importance of

High Low competencies across the technology stack

GCC Future Capabilities Snapshot: IoT – Internet of Things
Future Skills
Device Hardware Communications Cloud Platform &

Cloud Applications
and Software Protocol Data Management
Adjacent Skills used to Identify employees to be
trained in IoT :
Linux WiFi Amazon AWS Cloud App Development
Raspberry Pi WAN MS Azure UX Good computer architecture background, scalable web
app design, Understanding of Hardware Interfacing & IP
Web Development networking, Python, Raspberry Pi, Cybersecurity
concepts such as authentication, non-repudiation etc,
Vxworks LAN SAP HANA Mobile App Dev Routing, Switching, Embedded programming
Insights
Brillo TCP/IP GE Predix • IoT will be a critical skill in the near future for automotive,
industrial manufacturing, automotive S&M software due
Beaglebone to upcoming focus on projects in connected cars,
intelligent manufacturing solutions etc
• Automotive S&M GICs work on connected car solutions

and their focus is primarily on the application layer of IoT.
Compact RIO Device layer skill areas are relatively of lesser focus for
them. The domain knowledge of their employees is
PXI critical and makes them easily trainable with assistance
from external SMEs


GCC Future Capabilities Snapshot: Cloud Computing
Future Skills
Virtual Operating Application Key Cloud

Storage Servers Database Middleware
Machine System s Platforms
Adjacent Skills used to Identify employees to be
RHEL Windows SQL on Azure App Server Salesforce AWS trained in Cloud:
VMWare -
ESX,Vrealize, NoSQL Identity
Windows Ubuntu
Vsphere Databases Management Basic RDBMS, Basic Understanding of Virtualization, Java,
Server
App .NET, OS Fundamentals, Distributed Systems
Development Tool
Amazon S3 Amazon EC2 Oracle Cloud API O365 Azure

Management
Insights
Azure Storage Microsoft Hyper- Suse Amazon RDS Clik Nutanix

BI and Analytics • GICs in BFSI, Enterprise HCM software are focusing
V Slack
PostGres on cloud computing and security. The focus for
RestFul Dynamic organizations is both on public and private clouds.
Webservices CRM
• Most organizations have built a critical mass of talent in
areas like database management, operating systems
Enterprise Hyper DB2 Enterprise Cloud Service Simplivity
Solaris UNIX and cloud applications-which makes it relatively easy
Storage Systems - Converged Information Management to hire entry level talent with these sub-skills.
SAN,NAS,DAS Cloud Management Oracle Cloud
Teradata
RHEL Dropbox
SDS AIX
Storage Citrix Message SAP HANA
Suse Xenserver Netezzaa
Replication Queuing

GCCs are adopting a hybrid approach to build skills in emerging technologies (1/2)
Future Skills
Trends in team building in emerging technologies Case in point - Automotive GCC setting up a
team for autonomous cars
The skill development roadmap for most emerging technologies is a combination of build
& buy strategies in most organizations. The decision to acquire talent from the ecosystem
or internally build capabilities is a function of the following parameters-
• Maturity of the organization’s existing capabilities in the desired or adjacent

technologies Hired SMEs (PhD holders from the Ecosystem)
• Tactical nature of skill requirement
• Availability and accessibility of talent in the ecosystem
Inclination towards In-house Skill Building
Majority of organizations surveyed have revealed that the bulk of the future deployment in
emerging technologies will be through in-house skill building and re-skilling initiatives.
Staffed the team with senior employees with
deep domain understanding
Hire SMEs & build teams from scratch
In the nascent stages of a technology’s adoption within a particular organization, it is a
common practice to hire Subject matter Experts(SMEs) from the ecosystem and empower
them to lead the skill building initiative in the area.
Hired high aptitude Reskilled employees

candidates(freshers) who displayed interest
from Tier 1 institutes and aptitude for ML & AI
Source: Zinnov Research & Analysis Note: The Case Study displayed in the slide are only Illustrative in nature 60
GCCs are adopting a hybrid approach to build skills in emerging technologies (2/2)
Future Skills
Build Buy
Leverage SMEs from other geographies
Data Analyst, Programmer in Data Scientist, Data Architect, AI
ML & Data Science R/Python Some GCCs often leverage the expertise of SMEs in
Scientist
the HQ or digital labs in locations such as Singapore
Security Engineer, and Israel, provided there are development centers in
Cybersecurity Security/Network Administrator CISO these locations to build teams around emerging
technology areas.
Cloud Application Developer Cloud Architect, Enterprise Architect Within the emerging technologies, borrowing talent or
staffing teams with contractual employees is extremely
rare and has been observed only in sub-skill areas
Software Developer, Tester, considered to be non-critical for the company. For
DevOps Security Engineer Automation Architect
instance - an automotive GCC employs contractual
employees to handle database management related
IoT Product Manager, IoT Architect
tasks within the larger ML & Data Science group.
IoT IoT Developer
It has been observed that organizations are heavily
inclined towards building end-to-end capabilities within
Blockchain Developer, Blockchain any emerging skill area they wish to venture into.
Blockchain -
Architect
Acquisition of talent from the eco-system for a particular
skill is generally observed only in cases where the
Mobile Developer, Android / company does not have a critical mass of SMEs within
Mobility Windows Developer Mobility Architect
the organization for the particular talent and wish to
kick-start a team leveraging the external SME.
NOTE: The above approaches for skill development are indicative in nature and may vary between different
organizations
NASSCOM®
AGENDA
1 Executive Summary
4 Way Forward
62
GCCs need to inculcate a value system to reap the benefits of the digital age
DIVERSITY OF SKILL EMBRACING

IDEAS TRANSFORMATION CHANGE
AGILE ENCOURAGE
APPROACH COLLABORATION

GCCs 3.0 – A five point plan
Channelize the digital engineering spends of organizations through digital CoEs to build
1| cutting edge products
Adopt microservices architecture for digital skill transformation to trickle down to the
2| bottom layer of the talent pyramid
3|
Lead platform engineering initiatives out of India increasingly targeting APAC markets
Build next-generation digital L&D programs for structured talent upskilling

4|
Augment the niche skills supply-demand gap and capabilities through start-up and
5| university collaboration

NASSCOM®
AGENDA
1 Executive Summary
4 Way Forward
65
GCCs in Software & Internet space are employing digital technologies for open innovation solving
for use-cases beyond the immediate consumption
Software & Internet
Key Highlights
Digital Transformation Ecosystem Partnerships Building Capabilities
IoT Start-ups Partnerships Digital Roles

Azure: applications for Google Launchpad SDE Machine Learning: Machine
remote monitoring, Accelerator: Learning models & infrastructure,
predictive maintenance, Supporting and Agile/Lean (KANBAN, SCRUM, RUP,
smart spaces, and mentoring start-ups XP), Object Oriented Model, SDLC
connected products working in advanced Models, Data Mining
technology like AI/ML
AI/ML to power the solution Products & Platforms
Using AI/ML for Alexa: AI enabled virtual
sentiment analysis of assistant used in in
MNCs Talent social media reviews
Academia Collaboration
Amazon smart speakers
Multi year research
collaboration on AI to Appdefense: A ML driven
450-500 ~250k-300 K discover novel AI product to secure apps
Data Analytics techniques to help based on intent based
algorithms
Key Locations Data Management IIT, Delhi organisations take
informed decisions by SAP Analytics Cloud:
platform to enable data
being able to loGCCally Analytics as a service with
Bengaluru Hyderabad NCR driven decision making
and analytics IIT, Bombay reason with their AI BI, Planning, Predictive
systems Analytics
Emergence of 5G has transformed Telecom & Networking Industry and opened up future revenue
streams
Telecom & Networking
Key Highlights
5G Start-ups Partnerships Digital Roles

To accommodate Cisco Launchpad platform Data Scientists: ML, DL techniques,
exponential growth in brings together Cisco Statistical packages (Python, R,
number of connected technologies, start-ups, Spark), Big Data Technologies
devices with bandwidth and the partner (Hadoop), Interactive Visualization
utilization community to deliver Dashboards (JavaScript, ggplot D3.js)
business relevant end-to-
E-Payments end Digital Solutions.
Products & Platforms
CSPs using the model by Cisco Kinetic: for effectively
connecting Customer, storing, managing and
MNCs Talent Merchant and Banks to
Academia Collaboration
transferring of IoT data.
generate additional Ericsson has established
70-85 ~55K-60K revenue stream Centre of Excellence and Fusion Insight: Big data
Content Integration Innovation for 5G platform for data
technology for the management, analysis and
Key Locations Content ownership for cyclic revenue country at Indian audit
model and staying relevant in the Institute of Technology
Bengaluru NCR industry IIT, Delhi Delhi
Industrial GCCs are deploying AI-ML for building intelligent solutions in the space of pattern
detection, predictive maintenance
Industrial
Key Highlights
Intelligent Power Solutions Start-ups/Industry Digital Roles

Using AI-ML to extract PPP partnership with Principal Scientist – Autonomous
actionable insights for Power Grid Corp of Mechanical Systems: Architecture
managing power more India to conduct R&D definition, prototype implementation
efficiently and reliably on ultra high voltage for industrial applications including
technology AI-ML to improve dependability
Partnership with TCS
Healthcare Analytics Products & Platforms
for development in
Language Processing, text Healthcare Enterprise IIOT Platform: network of
understanding, pattern networks to connect
MNCs Talent recognition, Education Ecosystem processes, people and
recommendation systems, ABB signed MoU with assets leveraging cloud,
60-70 ~25k- 30K targeting systems, ranking IIT Delhi to to conduct analytics, automation
systems, classification research activities in EcoStruxure: IoT-enabled,
Etc. the field of power and open, interoperable
Key Locations automation architecture and platform,
IIT, Delhi technologies in Homes, Buildings, Data
Bengaluru Pune Chennai Centres, Infrastructure and
Industries.
BFSI GICs have witnessed increased RPA adoption and greater emphasis on deploying data
analytics for Fraud detection and Cyber Security
BFSI
Key Highlights
AI & Block Chain Start-ups/Industry Digital Roles

Focuses on cognitive Catalyst: Focus on Analytics Consultant: Analytics and
computing development Artificial Intelligence/ modelling using Tableu, SQL, Python.
for making smarter and Machine Learning, Knowledge of MSTR, BO, SSRS, Power
informed decisions Data Visualization, Business Intelligence
Voice to Text
Transcription and
Big Data Sentiment Analysis.
Moving from legacy data Telematics: To monitor the
architecture towards data driver behaviour and
MNCs Talent standardization thus
Education Ecosystem
insurance premium prices
getting sophisticated The centre for
60-70 ~225K- 250K output Blockchain
Predictive data analytics
for marketing and better
Real Time Risk Decisions Technologies at IIT-
decision making
Bombay is established
Key Locations Using automation and in collaboration with Aladdin: For Investment
ML for risk analysis in IIT, Bombay Ripple under University Managers to manage
Mumbai Pune terms to fulfil the Blockchain Research money in real time using
Bengaluru
changing needs initiative Collective Intelligence
Digitization & Advanced Analytics/IoT is leading Automotive firms to drive advanced developments in
Autonomous Cars and Electric Vehicles domain
Automotive
Key Highlights
Autonomous Car Start-ups/Industry Digital Roles

Industry is working on V2V Bosch has a start-up ESW Engineer (AI-ML): Signal
(Vehicle to Vehicle connect) accelerator to work on Processing, Reinforcement Learning,
and self driven cars disruptive solutions in the Neural Networks, understanding of
simultaneously due to their areas of mobility solutions, vehicle and telematics data
dependencies smart manufacturing,
smart cities, meditech,
Telematics agritech and energy,
Predictive maintenance, GM uses AI and 3D
driver behaviour, printing to refine
MNCs Talent insurance uses vehicle
Education Ecosystem
lightweight part design
telematics for customised Centre for Data science and collaborating with
~50 - 65 ~60K- 65K offerings AI at IIT-Madras to work on autodesk
Brain to Vehicle Technology research in the areas of AI
and Data science. Nissan-Connect platform
Key Locations B2V for risk mitigation (accidents) by is an infotainment system
Collaboration with IISc that connects mobile
understanding driving pattern and Bangalore for development phones with cars
Bengaluru Chennai Pune practices
in transportation & mobility providing navigation and
using data analytics communication
Consumer Electronics is working on intelligent home automation and working on integrations with
interactive voice assistants
Consumer Electronics
Key Highlights
Mobility Start-ups/Industry Digital Roles

Mobility applications in Neural Network Research
Samsung has launched a
maintaining, operating (Engineer): Deep Neural Networks
program to tap into the
the hardware or asset (RNN, RBM, DBN), Machine learning
local startup ecosystem
fleet, (ex: printing job model implementation in Python, C,
in India for building
and controlled remotely) GPU for Deep learning
solutions under
AI/ML Samsung’s “Make-for- Products & Platforms
India” initiative
Using AI/ML for HAVEn: Big Data
advancements in platform to enable
MNCs Talent smartphone camera Education Ecosystem
organization to gain
including motion, Samsung India has data insights and real
15 - 20 ~25K - 30K panorama, bokeh etc opened a IoT research time outcomes
Data Analytics lab in IIT Delhi to
Bixby: Virtual Assistant
carryout research on
being developed by
Key Locations analytics tool to sensor data processing,
aggregate and secure Samsung with Bixby
IIT, Delhi network architecture and
data at the edge of the Voice, Bixby Vision and
Bengaluru NCR embedded intelligence.
network to perform Bixby Home
analytics locally
Semiconductor GCCs are building next-generation processors to support AI/ML and big data work-
loads
Semiconductor
Key Highlights
AI/ML Start-ups/Industry Digital Roles

Codesigning Application Provide increased Analog Engineer: Product
Specific Integrated access to National development including MixedSignal,
Circuits (ASICs) for Instrument’s RF Development and process
enterprise systems to Planet NI technology and build technologies including CMOS,
handle artificial Program technical capacity BiCMOS, SiGe, GaAs
intelligence and machine among entrepreneurs
learning workloads and innovative SMEs
Clara: uses AI to
MNCs Talent Predictive Analytics Education Ecosystem improve the diagnosis,
detection, and
Customizable FPGAs for Collaboration on treatment of diseases.
50-60 ~25K-30K acceleration of memory, representational neural
analytics workloads, networks, machine IP Camera Reference
storage, ethernet, and learning methods, Platform with High-end
Key Locations interconnect. images for technology Processing, Imaging
IIT, Madras enabled software and Analytics
Bengaluru Hyderabad solutions and advanced Capabilities to Advance
image analysis. Security Cameras
Bengaluru continues to be at the top of the GCC ecosystem, however infrastructure bottlenecks
have become a definite hindrance
Bengaluru
Talent: Bangalore is one of the Tier 1 cities in
India with 37% of the installed GCC talent
350k- 370K 550-600 ~1130+ Ecosystem: Bangalore has a strong

technology startup ecosystem with a global
GCC Talent # GCCs #Startups
outreach
City Infrastructure: Bangalore is rated low for

its infrastructure, amongst Tier 1 cities. The city
doesn’t have a proper rail and road facility
Digital Initiatives Startup Tech University Eco-system
GCCs in Bengaluru are Enterprise Software Robert Bosch Center for Cost of living: Bangalore has higher cost of
exploring on-prem CoEs in- Cyber Physical Systems in living in comparison to Pune, Hyderabad and
collaboration with SPs to focus Fintech IISc is working on Chennai
on solutions in new age
technologies Healthcare • IoT enabled socio-technical
systems Quality of life: Bangalore ranks 3rd in terms of
5G Labs
E-commerce quality of life in comparison with other Tier 1
• Autonomous vehicles cities
Consumer Software
• ML for Robotics
Business Continuity: Positive indicators such
Major Verticals as low crime rate and lower susceptibility to
Major Companies
natural calamities ensures strong business
continuity
Software & Internet BFSI Automotive Telecom
Source: Zinnov Research & Analysis Very High High Medium Low Note: The logos displayed in the slide are only Illustrative in nature 73
The efforts of the Telangana government to ensure continued MNC investment are paying off, and
Hyderabad looks to become the second hub in India for most Hi-tech MNCs
Hyderabad
Talent: Hyderabad has 12% of the total
installed GCC Talent. The city has major
presence of Pharma and Semicon GCCs
115k-125k 220-240 ~280+

GCC Talent # GCCs #Startups Ecosystem: T-hub in Hyderabad is one of the
largest growing start-up ecosystems in the
world
City Infrastructure: The recent Metro rail

connectivity and well connected International
Digital Initiatives Startup Innovation University Eco-system airport have put an end to the city’s
infrastructure woes
S&P Global is launching a Enterprise Software Robotics research labs in IIIT-
Global CoE fo digital in Hyderabad collaborates with
Hyderabad that focusses on Cost of living: The cost of living in
Fintech Industry leading MNCs to Hyderabad is lower when compared with
next-gen solutions in AI, explore Robotics design and
Cloud, App development etc. other Tier-1 cities like Bangalore or Mumbai
Healthcare Multi-Robotic systems
Digital CoE T-Hub IIIT Hyderabad Quality of life: Hyderabad offers best quality
of life in India according to a recent survey by
Mercer
Major Verticals Major Companies Business Continuity: Hyderabad has a

stable political scenario and reduced the risk
of doing business
Software & BFSI Pharmaceuticals Semicon
Internet
With a strong Heavy Engineering ecosystem, Pune could emerge as a strong contender for Industry
4.0 initiatives
Pune
Talent: Pune has 12% of the total installed
GCC Talent
110k-125k 200-220 250+ Ecosystem: It has a thriving startup

GCC Talent #GCCs #Startups ecosystem and will become ‘next favourite
hub’ for entrepreneurs to start their
businesses
City Infrastructure: Pune has good local

transport facilities and better infrastructure in
Digital Initiatives Startup Innovation University Eco-system comparison to Bangalore and Mumbai
HP has opened a digital Enterprise Software CoEP Pune has signed an Cost of living: The cost of living in Pune is
CoE in Pune to showcase MoUs with Mitsubishi comparatively low when compared to the
locally developed solutions Fintech Electric and SAS Research other Tier 1 cities of India
as a part of its’ Digital to build local market
India initiative Healthcare products using new age
technologies
Digital Labs Science & Tech Park University Collab. Quality of life: Pune is one of top two metros
in India to live and has a low crime rate
Incubation, Acceleration &
Co-working space
Major Verticals Major Companies Business Continuity: Government’s

business friendly policies and political stability
reduces the risk of dong business in Pune
BFSI Automotive Industrial Electrical
Mumbai is the hub for BFSI MNCs and is also a base for the majority of BPM talent from that vertical
Mumbai
Talent: Mumbai has 11% of the total installed
GCC talent
110k-125k 200-215 450+ Ecosystem: Mumbai lags in a strong startup

GCC Talent #GCCs #Startups ecosystem in comparison to Bangalore and
NCR but the presence of top Banking &
Financial services GCCs is the strongest pull
factor for the city
City Infrastructure: Poor sewage system

Digital Initiatives Startup Innovation University Eco-system and congested traffic conditions cripples
Mumbai during monsoons
Capgemini and PTC have Enterprise Software IIT Bombay Research Park
launched CoE in Mumbai is focussing on Cost of living: Mumbai has the highest cost
for connected smart Fintech Semiconductors, Aerospace, of living in comparison to other cities
products that covers PLM, Automobiles etc.
AR/VR etc. Healthcare
Quality of life: Mumbai is ranked 5th among
Digital Labs E-commerce IITB Research Park the metros in India
Business Continuity: Natural calamities and

Major Verticals Major Companies communal attacks are the two negative
indicators which affect the business continuity
in the city
BFSI Research & Consulting Industrial Energy
NCR has the second highest base of BPM talent and is a hub for electronics MNCs, however
drastically falling standards of living is a cause of concern
NCR
Talent: NCR has 15% of the total installed
GCC talent
150k-165k 260-275 700+ Ecosystem: Availability of IT talent and

GCC Talent #GCCs #Startups enormous consumer base has made NCR a
preferred destination for MNCs to set up their
business
City Infrastructure: Even with highly efficient

public transport system, NCR still has high
Digital Initiatives Startup Innovation University Eco-system traffic congestion
RBS has started a CoE for Enterprise Software Ericsson is planning to set-up
RPA to increase the a 5G test bed to drive 4.5G Cost of living: NCR has a lower cost of living
organization efficiency Fintech and 5G development in the in comparison to Bangalore and Mumbai
through fast-tracking country
automation use-cases Healthcare
Quality of life: Elevated pollution levels and
RPA - CoE Tlabs - Incubator Product Labs
high crime rate have pushed Delhi to a lower
spot among the metros in India
Major Companies Business Continuity: Being the center of

Major Verticals
national politics and with threat of communal
attacks, NCR scores low on Business
Continuity
Professional Services Telecom Diversified
Chennai remains a prime location for Automotive MNCs and for setting up operations and Shared
Services centers
Chennai
Talent: 9% of the total installed GCC Talent is
based out of Chennai
210+ Ecosystem: Chennai lags in leveraging start-

85k-95k 165-175
ups due to insufficient funding and fewer
GCC Talent # GCCs #Startups incubators in comparison to other
Tier 1 locations. The city has fresh talent base
due to the presence of prominent engineering
universities
City Infrastructure: Chennai scores in terms

of rail connectivity. The ongoing metro
Digital Initiatives Startup Innovation University Eco-system development will facilitate connectivity across
the nearby locations
GE has launched India’s Enterprise Software IIT Madras Research Park
first Cold Spay labs in is carrying out cutting- Cost of living: Chennai continues to be one
association with IIT Fintech edge research majorly in of the most economical cities in terms of cost
Madras for building digital Automotive, IT and of living
solutions for MRO Industry Mechanical design areas
Cold Spray labs IITM Incubation Center IITM Research Park Quality of life: Chennai is among the safest
cities in India and is ranked fourth in quality of
life according to Mercer
Business Continuity: Recent natural

Major Verticals Major Companies calamities and unstable political scenario has
emerged as a major restraint for MNCs in
establishing their GCCs in Chennai
Software & Internet Automotive BFSI Industrial
Summary of emerging locations for GCC in India (1/2)
Universities Startups
Ahmedabad Vadodara Kolkata
10-20 200-230 10+ 20-30 20+ 70-80
• Ahmedabad is home to Tier-1 business and

technical institutions contributing to its’ talent • Vadodara is fast emerging as a satellite • Kolkata still figures among emerging
availability. location for GCCs in Industrial and Chemicals locations for GCCs and tech startups
• Ahmedabad is home to a large base of tech verticals owing to a thriving manufacturing • Kolkata has a small presence of
Ecosystem startups in India owing to the academic startup ecosystem Enterprise Software GCCs
incubators such as NIFT, IIM-A etc.
• Ahmedabad has a large base of Enterprise
software GCCs
• Vadodara is being re-developed as a smart- • Kolkata is making efforts to modernize its
• Ahmedabad has a good metro connectivity city with a focus on energy, waste, water underground metro and extend the
covering over 40 km of the city resources and is investing on modernizing connectivity across the city
City • The city has air connectivity to all major Indian citizen services. Vadodara is also revamping
Infrastructure domestic cities and the Middle east its Rail, Bus transit terminals. • Kolkata has good air connectivity to South
• The city has 4+ SEZs promoting trade and • Vadodara is also building a state of the art East Asian countries and all major
business metro in the city domestic destinations
• Ahmedabad scores high on Safety and Health • Vadodara has a relatively lower cost among • Kolkata fairs low in terms of safety, health
indices however, pollution and adverse weather the Tier-2 cities. and pollution indices. On the flip slide,
conditions deters the quality of life in the city • Lower real-estate prices and lack of traffic the cost of living in the city is relatively
Quality of life • Ahmedabad relatively has a low cost of living congestions makes it further attractive for low compared to major metros in the
compared to Bangalore talent migration country
• Vadodara scores high on safety and health
parameters

Summary of emerging locations for GCC in India (2/2)
Coimbatore Thiruvananthapuram
Universities Startups
20-30 20+ 110+

30-35
• Coimbatore already has a presence of multiple GCCs such as • Thiruvananthapuram has been making concerted efforts to re-
Cameron, Bosch etc. focussing on IT-BPM work-portfolio. The brand as a digital ecosystem. The city has GCCs such as Allianz,
city has a good presence of academic institutions contributing Nissan, H&R Block etc. and more companies are preferring to
Ecosystem to the availability of technology talent set-up centers in the city
• Coimbatore is improving the city infrastructure through its • Thiruvananthapuram is focussing on waste management,
smart city initiative. metro connectivity to improve its’ civic infrastructure
• Also, the city is planning to launch a metro for intra city
commuting • The city is well connected to countries in the Middle East,
City • Coimbatore has a functional international airport with direct Singapore and Sri Lanka
Infrastructure flights to Singapore, Colombo and Sharjah
• Coimbatore scores high on safety, health and climate and is • Thiruvananthapuram relatively scores well on several
taking concerted efforts in managing traffic congestion and parameters including safety, health etc.
pollution
Quality of life

NASSCOM®
APPENDIX
List of GCCs in India
81
List of GCCs in India (1/11)
3DPLM(acquired by Dassault systems) AIG Amdocs

3M Air Liquide American Axle & Manufacturing(AAM)
A.T.Kearney AIR Worldwide American Express
Aavid Thermalloy AirBus Commercial American Megatrends
AB inbev Aircom Ameriprise
ABB Airtight Networks (Now Mojo Networks) Ametek
Abbott Airvana Amgen
Absolutdata Akamai AmiCorp
Accolite, Inc. Aker Solutions Amneal
ACI Worldwide,Inc AKZO Nobel Amphenol
ACS Technologies Alamy Analec Infotech
Actavis Albany Molecular Research Analog Devices
Actiance Alcon Laboratories Analytics Quotient
Actifio Alepo Andritz
Actuant Alexion Anritsu
Adaequare Alfa Laval Ansaldo STS
Adama (Makhteshim-Agan) Allegion Ansys
Adeptia Allergan Anton Paar
Adidas Allianz Anuta Networks
Adient Allstate ANZ
Admiral PLC Alphion Corporation AOL
Adobe Alstom AON Hewitt
ADP Altair Engineering Apache Design Solutions
Advanta Seeds AltenCalsoft Labs Apigee
Advantedge Healthcare Solutions Altimetrik Apotex
AECOM Amada AppDirect
Affle Amadeus Applied Materials
Agilent Technologies Amazon Applied Micro (Acquired by Macom)
Agility Amber road Applied Research Works
Agnity AMD
Source: NASSCOM & Zinnov Research & Analysis 82

Applift Audience Baxter healthcare

Aptean Aurea Bayer
Aptify Aurigo BBC
Apttris Autodesk BCD Travel
Apttus Autoliv BE Aerospace (Collins Aerospace)
Arada Systems Pvt Ltd Avalara Bechtel
Arasan Chip Systems Avantor Beckman Coulter
Areva (Alstom) Avaya Systems Becton Dickinson
Avery Dennison Behr Paints
Aris Global
Aveva Bekaert
Arista Networks Benefitalign
Aristocrat Leisure Avi Networks
Benison Technologies
Arkieva Avineon
Bentley Systems
ARM Avnet
Bernhard Schulte Shipmanagement (India) Pvt.
Arris Awarebase Ltd.
Arrk Group AXA BirdEye Inc
Arrow Electronics Axalta Birst
ARS Traffic & Transportation Technology Axionet BISIL
Babel Media Bizmatics India
Ascendum Solutions
Bain & Company India Black & Veatch
Ashland
Baker Hughes Blackboard
Aspect Software
Banca Sella Blackrock
Assa Abloy
Bank of America Bloomberg
AstraZeneca Bank of New York Mellon BloomEnergy
AT&T Barclays BloomReach
ATC Labs Barco BlueJeans
Athenahealth Barracuda Networks BluJay Solutions
Atkins Barry-Wehmiller International Resources BMC Software
Atlas Copco BASF BNP Paribas
Atlassian BASF Schweiz AG Boehringer Ingelheim
Atmecs Bastian Solutions Boeing
Atmel Basware Bombardier
Atrenta Bonfiglioli
Baumer
Boomerang Commerce

Borgwarner Cambium Networks Cerner CommScope

Borqs Cameo Global Communications Pvt Ltd CeX Commvault
Bosch Cameron International Chain-Sys Comodo Security
Bostik CAMO Software India Pvt Ltd Checkpoint Systems Comverse
Boston Analytics Canon Chegg Concur technologies
Boston Consulting Group Caparo Chelsio Communications Concurrent technologies
Boston Scientific Capco Ciena Condeco
Brady Corporation Capital IQ Inc CIGNEX Datamatics Conexant
Bravura Solutions Capital One CipherCloud Continental Automotive Systems
Bridgestone India Carefusion CIRCOR Continuum Managed Services, LLC
Bristol-Myers Cargill Cisco Control Components Incorporation
British Council Management Carl Zeiss Citibank Copal Amba
British telecom Carraro Group CitiXsys Copart
Broadcom Carrier Citrin Cooperman Core Compete
Broadridge CAST Software India Pvt Ltd Citrix System Coriant
BroadSoft Castrol (BP) Claas Cornerstone OnDemand, Inc.
Brocade Communication Catchpoint Clariant Cornet Technology Inc
Broctagon Caterpillar ClickSoftware Corning Incorporated
Brose Causeway Technologies Clinton Health Access Initiative (CHAI) Corra
Brovis Wireless Networks Cavium Networks CloudByte Cortina Systems
BSH Hausgeräte CD-adapco (acquired by siemens) CloudMoyo Courion
Bunge CDK Global CMA CGM Covance
CA Technologies CDM Smith CME Covidien
Cadence CEB CNH Industrial Cowi
CADS Cegedim Coats Group plc CPA global
CAE Celigo CocaCola CR2
Callidus Software Cellworks Cohesity Craft silicon
Calsoft Cenduit Colgate-Palmolive Credit Suisse
Calypso Century Link CollabNet Crestron Electronics
Calypto Design Cerillion COLT Technology Services India Pvt Ltd Crimsonlogic

Croda Denso EagleBurgmann eRevMax

Cross-tab DenuoSource EASi Ericsson
C-Sam Deutsche Bank Eaton E-ring Software solutions
CSG International Diageo E-Bay Ernst & Young
Cubic Transportation Dialogic Ebix ERP and ERP corp
Cummins Diebold ECI Telecom India Pvt Ltd Esko Graphics
Cumulus Systems Digi International eClinicalWorks ESPN
Cvent Digital Juice Ecolab Essence
CVM Solutions Digital Management, LLC Edifecs Esterline Technologies
Cynosure Dinan & Company EF Education First ETAS Automotive India Pvt Ltd
Cypress Semiconductor Diversey EFI Etisalat
Daiichi Sankyo Diyotta Efkon ETP Group
Daikin Doosan Bobcat EGain Communication Corp eurofins
Dana Dorma Egon Zehnder Information and Research Euronet
Danaher Dover Corporation Services Everest Software
Danfoss Dow Chemical EIQ Networks Evolent Health
Danlaw Inc Doyensys Eisai Evolveware
Danone Dresser Rand Elantas Beck Evolving Systems
Danske Bank Drivestream India Pvt Ltd. Electronic Arts Evonik Degussa Corporation
Dassault Systemes DSM Elektrobit Automotive Excelacom
Dattus DST Systems Elevate Services Exevo
DBS Bank DTCC Eli Lilly EXFO
DE Shaw Duck Creek Technologies Ellucian Exor
Deem DUFF AND PHELPS, LLC Emerson Expedia
Delcam Dun & Bradstreet EMIS Expeditors
Dell Dunnhumby Enphase Energy Experian
Dell EMC Dupont Ensilica Expertus
Deloitte Dxcorr Entercoms Exterro
Delphi Dynacommerce Enterprisedb Extreme Networks
Delta Electronics E2open, Inc. Epicor Exxon Mobil
Equifax

EZE Software Fluor Daniel Genband GT Nexus

f5 Networks Flytxt Mobile Solutions General Mills Guavus
Facebook FMC General Motors Gunnebo
Factset Forcepoint Genesys International Gwynnie Bee
Fanuc India Ford Genzyme GXS
Fareportal Forrester Gerson Lehrman Group Halliburton
FastVDO Fortinet Giesecke & Devrient Harman
Faurecia Fosroc Gigabyte Technology Harsco Corporation
Federal Mogul Foxconn Gigamon Hatch
Fedex Fragomen Gilbarco Veeder-Root hCentive
FEV Franconnect Gionee hCue(ELIXIR)
Fiat Chrysler Franklin Templeton GKN Heidrick & Struggles
FICO Franks International NV Glassbeam Hella
Fidelity FreeBalance GlaxoSmithkline Henkel
Finastra Fresenius Kabi Global Analytics (Gain Credit) HERE Technologies
Finicity Fresenius Medical Care Global eProcure Hershey
Finisar Freudenberg GlobalFoundries Hexagon
Fiorano Software Technologies Freyr Go- Jek HID Global
FireEye Frigoglass Golden Source Hitachi
Firetide Frost & Sullivan Goldman Sachs Hoerbiger
Firmenich Fujitsu Google Honda
First American Fulcrum Worldwide Grab Taxi Honeywell
First data Gainsight Grant Thornton Hortonworks
First Insight GAP GrapeCity Hospira (Acquired by Pfizer)
FirstRain Gartner Great Wall Motor Co., Ltd. HostAnalytics
FIS Global GE Groupe Sii HSBC
Fiserv GE Appliances (Acquired by Haier) Groupon Huawei
Flextronics GE Digital Grundfos Huntsman
Flowserve GEA Group GRUPO ANTOLIN Husco
FLSmidth Gemalto GSN Games Hydro Building Systems

Hyland Software Ingersoll Rand Itron Kimberly-Clark

Hyundai Motor Ingram Micro ITT Corporation Kirusa
Icertis Inmage ITW KLA-Tencor
IDeaS InsideView Ivanti Knorr bremse
Identiv Inspirata Ixia (Acquired by Keysight technologies) Koch
IDP Education Ltd Instancy Jabil india Kodiak Networks
Idrive Insync Software Jacobs Engineering Group Kofax
IG group Inszoom JCB Kogentix (subsidiary of accenture)
IHG Intacct Software JCPenney Komatsu
Ihs Intel JDA Software Kone Corporation
Ikanos International Automotive Components JDS Uniphase (VIAVI Solutions) Konecranes
ilantus International Data Corporation Jean martin Konica Minolta
Interra Jivox Kony Labs
Imagination Technologies
Intertek John Crane Kovair
IMImobile
Intertrust Technologies John Deere KPMG
Impelsys
Inteva Products(LLC) John Zink Hamworthy Kronos
Impetus
Intuit Johnson & Johnson Kudelski Group
Impiger Technologies Invesco Johnson Controls Inc Kuehne + Nagel
Indeed Investis Jouve Kuka Systems
Indra Sistemas IP Infusion JP Morgan Chase Kuoni Travel Group
Infineon Technologies IP soft July Systems L Brands
Infinera Corp ip.access Juniper Networks L1 Technologies
Infoblox Ipass Kaseya L-3 Communications
InfoCepts IPG Kelloggs Labvantage
Infogrid Pacific IQVIA (QUINTILES) Kenda Farben India Pvt. Ltd. Lafarge
InfoPro India Pvt Ltd IRDETO Kennametal Lam Research
Infor Iron Mountain Kensium Landis+Gyr
Informatica ISG Nova Soft Technologies Ltd KEY POINT TECHNOLOGIES INDIA PVT LTD Landmark Group
Information Services Group ISGN Keysight Technologies Lantiq
Infostretch Corporation Isuzu Khoros Lanxess

Lear Mahle Behr Meinhardt Mindshare

LeEco Makino Mentor Graphics Mindspeed Technologies
Legato health (Subsidiary of Anthem) MangoApps Mercedes-Benz India MiQ
Legrand Manhattan Associates Mercer Mitel
Lennox International Inc. Mann+Hummel Merck KGaA Mitsubishi Chemical
MapR Technologies Merck Millipore Mitsubishi Electric
Lenovo
Mara-Ison (Ison Technologies) Meridium Mitsui O.S.K. Lines
Levadata
Markem-Imaje Meritor Mize
Lexmark
Marlabs Meru Networks Mobilecomm Technologies
LG Metalsa
Life Technologies Marquardt Mobileum
Marvell Methode
Linkedin Mobily
Mashreq Metlife
Lionbridge Technologies Mobis
MetricStream
Mastech InfoTrellis Mobius 365 Knowledge Services
Livevox, Inc MetrixLab
Mastercard Mobiveil
Lockheed Martin Metro Global Business Services
MathWorks Model N
LogiTech Metso
Maxim Integrated Momentive
LogMeIn, Inc. Mettler Toledo (Turing Software)
Maxlinear mFormation Mondelez
Lombardini (aquired by KOHLER) Maxval mGage Monotype
Lonza MB Informatics Monsanto
LOréal Michelin
McAfee Micro Focus International Moody's Shared Services India
Louis Dreyfus Company Mccain foods Moog
Microchip Technology
Lowe's McCormick Morgan Stanley
Microexcel, Inc.
LSI Logic McDermott Morningstar
Micron Technology
Lubrizol McKinsey Knowledge Centre MICROS Systems Motorola Mobility
Lutron Electronics Mediaocean Microsemi Corporation Motorola Solutions
Macquarie Group MediaTek Microsoft Mott MacDonald
Maersk (APMM GSC) Medline Milacron Mouser Electronics
Magic Software Medtronic Mindcrest Movius Intercative Corporation
Magna Steyr MegaChips Mindcurv MSC Software

MSCI Niksun OPAL-RT Technologies PATH

Musafir.com Nissan Motor Open Silicon Payjo, Inc.
MWH Nokia Solutions and Networks OpenLink Financial Payoda
Mylan Nomura Opentext Paypal
Napier healthcare Nordson Corp Opera solutions Pearson
Northern Trust Oppo company Pegasystems
Nasdaq
Novartis Oracle Pentair
National Instruments
Novel Ip Orange People Tech Group
National Oilwell Varco Orbcomm Corp
Novo Nordisk PepsiCo
Nationstar Mortgage Holdings Orbees Perk.com
Navionics Novozymes
nsc global Oriflame Pernod Ricard
Navis Osi Systems Perpetuuiti Technosoft
Nuance
Navisite Osram Perrigo
Numerify
NBC Universal Overture Petrofac
Nutanix
NEC OVH Tech Pfizer
Nvidia
Nektar Therapeutics Owler PFSweb
NXP
Neo Advisory P3 Group Pharmasecure
O.C. Tanner Packetvideo
Neomagic Philips
o9 solutions Palantir Solutions
Nestle Photon Infotech
Oat Systems Pall Corporation Phytec
NetApp Oath Inc Palo Alto Networks Piaggio Vehicles
Netgear Odessa Technologies Panamax Inc. Pinkerton
NetScout Systems Oerlikon Panasonic Pitney Bowes Software
Netskope OLR Pangea 3 Plivo
Network International Omnicell PanTerra Networks Pointcross
Neustar Omron Asia Pacific Pte Ltd Pantheon Inc. Polycom
Nexteer On Semiconductor Parametric Technology Corporation Pontoon(subsidiary of adecco group)
Nextgen Healthcare Oneaccess Parasoft Portescap
NICE Systems OnePlus Parexel PowerSchool
Nike Ooyala Parker Hannifin PPD

PRA Health Sciences Radware Rockwell Automation SAP Labs

Praxair Rakuten Rockwell Collins (Collins Aerospace) Sapiens
Prgx Ramboll Company Rohde & Schwarz SapientRazorfish
Principal Financial Group Rambus Rohm Sartorius
Progress Software RateGain Rolls-Royce SAS
Prolifics RazorSight Rotork Satmetrix
Pronto Networks RBS Rovi Corporation SCA Technologies LLC
ProVal Technologies Pvt. Ltd. Read-ink Royal DSM Scalearc
Proventeq Real Soft (Intl) Pvt Ltd Ruckus Wireless Scania
Prudential Process Management Services Realpage Rusada SCHAEFFLER INDIA
Prysm Reckitt Benckiser RxLogix Schindler
PTC Redknee Saab Schlumberger
Publicis Groupe RedMart Saama Schneider Electric
Pubmatic Redpine signals Saba Scholastic
PwC Reed Elsevier SABIC Scientific Games
Pyramid Technology Solutions Inc Renault Sabre Holdings Sconce Solutions
q3 technologies Renault Nissan Safaltek SDL
QAD Renesas Mobile Corporation Safenet SeaChange
QL2 Replicon Safran Seagate
Qlik Ricoh Sage Software Sealed Air
Qlogic Rimini Street Saggezza Sears IT and Management Services
Qualcomm Ripple Sagitec Seaton India IT Pvt Ltd
Qualys Riverbed Technology Saint Gobain Seco tools
Quantum Riversand Salesforce.com Secure-24
Quark RLE International Samsung securview
Quinstreet RM Education Samsung Electro Mechanics Senvion
Qvantel Rms risk management solutions Sandvik ServiceMax Inc
R1RCM Roche Diagnostics Sandvine Technologies ServiceNow
Rackspace Rocket Software Sanmina-sci Sharp Software
Radisys Rocketalk Sanofi-Aventis Shell Technology Center

Shoretel Sophos Synechron TGS

Siemens Spacelabs Healthcare Syngenta Thales
Siemens Gamesa Spirent Communications Syniverse The Smart cube
Siemens Healthineers Spraying Systems Synopsys Theatro
Siemens PLM Sprint Systems Technology Group Thermo Fisher Scientific
SPX FLOW Target Thinci Semiconductor Technologies
Sigma-Aldrich Corporation
ST Microelectronics TDK Epcos Thomson Reuters
Silicon Image
Stabilix TE Connectivity ThoughtFocus
Silicus Standard Chartered Bank TeamF1 ThoughtSpot
Skava Starhome Mach Technicolor Thyssenkrupp
Skillsoft State Street Technip Tibco
Skyhigh Networks STATS Techno Brain Tieto
Sling Media Stoke Tecra Systems Time Inc
smartShift Technologies Strategic Decisions Group Tekla Timken
Smartstream Stratogent TEKsystems TiVo
Smiths Detection Strix Systems Tektronix TNS
SNC-Lavalin Stryker Telenity Tomtom
Snecma Aerospace Styrolution (ABS) Telit Torm
SOBIS Sud-Chemie Tellabs Torry Harris Business Solutions
Societe Generale Sumtotal systems Telstra Toshiba
Sun Edison Temenos Total SA
Software AG
Sun Life Asia Service Centre Tenneco Toyo
SoftwareONE
Sun West Mortgage Company TEOCO Trafigura
Solenis support.com Teradata Transparent Value
Solugenix Swiss Re Shared Services Terex TransPerfect
Solvay Symantec Terumo Penpol TransUnion
Sonim Tech Synaptics Tesco Transwitch Corporation
Sonus Networks (Ribbon Communocation) Synaptris Teva Pharmaceutical Travel Tripper
Sony Synchronoss Texas Instruments Travelex
Textron Trelleborg

Tribal fusion Utegration Vlocity World Bank

Tricentis Utopia India Pvt Ltd Vmware Worley Parsons
Trigent Software Uvionics Tech Vodafone Xactly
Trimble V Group Inc. Volkswagen Xavient Digital (Acquired by Telus
Triple Point Vacon Volvo International)
Trivent Legal Valeo Vsoft Xebia
TriVium Systems, Inc Valmet Inc. Vuclip Xiaomi
Truecaller Valtech VWR (Acquired by avantor) Xilinx
TSYS Valvoline WABCO XIOTECH INDIA PRIVATE LIMITED
TT Electronics Varian Medical Systems Wacker XL Insurance
Turner Verifone WalmartLabs Xybion Corporation
Verint Systems Xylem
Twitter Walt Disney
Verisign Yagna IQ
Uber Wärtsilä
Veritas Technologies Yahoo
Ubisoft Waters Corporation
Verizon Yamaha Motor
UBS Bank Web Spiders
Verticurl Yardi Software
Udacity Wells Fargo
Vestas Yaskawa
UEI Electronics ViaSat Western Digital
Yodlee
UiPath VIAVI Solutions Western Union
Yokogawa
Unicharm Videojet Whirlpool YuMe
Unilever VinChip Systems Wi2Wi Zafin
United Health Group Virtela William Hare Zebra Technologies
United Online Visa Willis Towers Watson Zendrive, Inc.
United States Pharmacopeia Vistaar Technologies Winfashion Zenefits
United Technologies Corporation Vistaprint Winshuttle Zeomega
Universal Software Visteon Wisekey ZF Friedrichshafen
UST Global Visual BI Solutions Inc WM Zimbra
UTC Aerospace Systems (Collins Aerospace) Vitesse Semiconductor (Acquired by Wolters Kluwer Zinfi Technologies
UTC Fire & Security Microsemi) Workplace Options Zoetis

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NASSCOM-Zinnov-GCCs 3.0-Final-May 2019

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NASSCOM-Zinnov-GCCs 3.0-Final-May 2019

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GCC 3.

API Application Programmable Interface

BPM Business Process Management

ER&D Engineering, Research & Development

ESD Embedded System Design

GCC Global Capability Center

MES Mechanical Engineering Services

SPD Software Product Development

The study focused on:

Data Discovery Research Analysis Outcomes

2 GCCs in India – An Overview

3 The Evolving GCC Persona

5 Industry & Location-Deep Dives

Off shore Captives GICs GCCs

• Subject matter experts

• Function Heads • CEO/Mgmt. Committee/Board

FY 2015 TRENDS FY 2019

~1000 No. of GCCs ~1250+

~$ 19.4 B GCC Market Size ~$ 28.3 B

Focus on Tier-1 locations Location Focus Emerging Tier-2 locations

Mobility, Social, Analytics Technology focus AI/ML, IoT, RPA, Bigdata

Focus on In-house Delivery Operations Focus on Ecosystem Partnerships

Delivery Ownership Transformation and Portfolio

Local India center Span of Control Multi-function global centers

Source: Zinnov Research & Analysis 10

Key GCC Themes for 2019

Global Unicorns Bangalore

Source: Zinnov Research & Analysis 11

Digital Skills GCCs are upping the Innovation agenda by

Emergence of Global Business Services

GCCs are leveraging University Partnerships for

Source: Zinnov Research & Analysis 12

2 GCCs in India – An Overview

3 The Evolving GCC Persona

5 Industry & Location-Deep Dives

Key GCC Themes for 2019

Global Unicorns are driving

Bangalore continues to hold

GCC talent: Key Insights

• Till date, 1250+ MNCs have set-up

620 • In the last two decades, the rate of

285 • The current installed talent in GCCs is

• In the last few years, India is being

• 8+ Unicorns have GCCs in India

GCC Market Size

USD USD • GCC ER&D1 Market Size has registered a

Unicorns with GCCs in India Unicorn location preference

Global Unicorns with centers in 13%

$ 134 B. APAC 25%

Distribution of GCCs in India based on HQ Location

Americas EMEA APAC

Top Countries #MNCs* Top Countries #MNCs

France 30-40 Singapore 15-20

GCCs in APAC Region

6 50 • Japan and Singapore contribute to more

• Digital native GCCs are putting together

# Companies with HQ in the respective country as a

MNCs: Location based split of GCCs

Presence of GCCs in Tier I locations across top verticals