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 Sustainability
Ardagh Group

About Ardagh Group Sustainability

About

Ardagh Group is one of the world’s largest packaging companies, operating in the Our focus is to be the leading supplier of inherently sustainable packaging. Metal is a
beverage, food, pharmaceutical and personal care markets. permanent material and is therefore infinitely recyclable without any loss of quality.

As a market leader, we are driven by expertise, quality and commitment to continuous Ardagh’s packaging has a central role to play in helping our customers meet their
improvement. We aim to deliver differentiated products with real shelf appeal: tailored sustainability objectives and commitments. Therefore, we have dedicated health & safety and
solutions with innovative shaping, printing and convenience features. sustainability teams around the globe working to continually improve our safety ratings, reduce
energy and water consumption along with diverting waste to beneficial reuse. They actively set
up and support local recycling activities, and help you with facts and figures.
Why metal?
Have a look at the sustainability report on our website for details on our
As metal is a permanent material, it has excellent environmental credentials. Permanent management systems and our long-term targets.
means that metal recycles forever. When metal products reach the end of their useful
life, the materials are simply collected and recycled, again and again, with no loss of their
inherent properties and so will always be available for future generations.

Today Advantages of beverage cans

74.5% 79.5% Recyclable

Beverage cans are made of metal which is fully and infinitely recyclable without

of aluminium of steel loss of quality.

beverage cans packaging Light-proof

Beverage cans are absolutely light-proof, protecting the quality of light-sensitive
beverages.

are recycled in Europe, Hermetic seal

making metal packaging the
Being absolutely airtight, beverage cans keep oxygen out and carbonation in,
allowing beverages to stay fresh for longer.

most recycled packaging. Unbreakable

Beverage cans are ideal for large events; they have a low risk of leaking or tearing
Source: Metal Packaging Europe during transportation.

Stackable
Cans can be stacked to make maximum use of storage.

Lightweight
Cans

The wall of today’s beverage can is as thin as a human hair. Thanks to ongoing
have the highest scrap value research and development, it is now possible to manufacture cans with far
out of all materials
Up to 80% less material than before. Light and convenient, beverage cans are great for
refreshment on the go.

are the most recycled

container in the world
of all metal Fresh
Beverage cans chill quickly and feel extra fresh to the touch. The characteristic
ever produced in sound of a can opening is a unique indicator that the drink inside is absolutely

the world is still fresh.

available for use.

2 3
 Dear customer,
Services

Services
Graphics Service

how can we help you?

for the perfect product design
Our graphics team is committed to provide the most convenient, reliable graphic end-to-
end process in the industry and consists of a wide range of highly skilled experts across
Europe. With locations in the UK, Germany, France, Poland, and Benelux, we are positioned
close to our customers and speak their local language.

Sales All in-house Graphics Service Centres offer:

You may have met our multi-national sales team: Cheerful and always out on the road. • Artwork development consulting • Ink development with ink supplier on site
They can help you with contracts, pricing and lead times! Furthermore, they can help you
• Repro graphics • Print proofing.
differentiate your brand by suggesting brand enhancing value added products. They can
also arrange innovation workshops should your brand require more unique solutions. • 3D visualisation

Customer Technical Service

for high performance filling Innovation
Innovation is at the heart of everything we do, from design and development to raw
Providing a professional Customer Technical
material reduction and energy efficiency. We are committed to pioneering new packaging
Service (CTS) to more than 400 customers
products and manufacturing processes. Together with significant investment in research
and issuing over 1,000 follow-up reports is
and development, this is how we maintain our leading global position.
enough of a reason to take a closer look at
the filling line support we offer you.
We continue to succeed in innovation by focusing closely on three areas: new market
solutions, product optimisation such as lightweighting, and operational excellence.
Our experts are local technicians who know
our customers’ needs, who are very familiar
Our aim is to deliver industry-leading product and process innovation to our customers.
with our customers’ production lines and who
can speak your language. They know exactly
where to look and how to make your filling
plant even more efficient.

Our services:
Quality State-of-the-art laboratory
• General support and regular visits
• Seam specialist training Our quality objective is to have for innovative and safe products
processes to target zero-defects across
• Line equipment services the organisation in order to deliver fit Our technical centre translates visions into
• Seam control and adjustment for purpose, interchangeable cans and products. An international team of highly
ends to customer filling lines and to qualified employees, including physicists,
• Seamer start up assistance ensure a safe performance towards chemists, engineers, food and drink technologists
• Audits the final consumer. and metallurgists, work constantly to improve
Ardagh’s beverage cans in terms of appearance,
• Complete filling line functionality and their environmental footprint.
• OEE based audit
Sample store In our state-of-the-art laboratory, a wide range
• Filled goods supply chain
of sophisticated test and analysis methods have
We are pleased to offer brands quick
• Project services (e.g. filling line and easy access to our product portfolio
been developed, including a complex beverage
performance improvement) compatibility test that can provide reliable
via our online sample store.
information on the expected shelf life of new
• Laboratory analysis Order from a range of
beverages in only a few weeks.
beverage cans and ends
• Compatibility test
anytime and anywhere.
• Test packs You can use our pilot can filler to simulate
The sample store is free production conditions, fill sample goods and test
• Seam integrity test product behaviour.
of charge and samples are
• Water quality typically delivered within 10
• Filling of cans working days of your order.

• Detailed root cause analysis. ardaghgroup.com/samplestore

4 5
 Cans on the rise Overview of Ardagh’s
categories
Emerging

portfolio
Product
Due to shifts in consumer trends and preferences, beverage
cans are gaining momentum in speciality drink categories. cans and ends
Standard
Water in cans is
9%

Beverage can range

CAGR
Size: 330ml 375ml 440ml 470ml 500ml 530ml 550ml 568ml
growing fast: Aluminium • • • • • • • •
water

(2019-2023)* Steel • •
Carbonated and flavoured waters are successfully growing Slim Sleek
in cans; still waters are discovering the potential of this pack,
Size: 150ml 187ml 200ml 250ml Size: 250ml 300ml 330ml 355ml
too. The progression of current filling technology together
with our know-how makes it feasible to pack this vital drink Aluminium • • • • Aluminium • •
and keep it fresh and safe. Steel • • • •

From grape
to can See the difference Feel the difference Promote your brand Speciality cans
wine

Matte Impact..................08 Embossed Feel..............18 Lasered

LaseredTab
Tabs................... 21 Nitro Can..........................24
This trendy combination has not only a high growth Thermo Impact............ 09 Tactile Feel......................20 Coded
CodedTab
Tabs.....................22 Wine Can..........................26

Value added products

rate but is also widely accepted amongst consumers Reveal Impact............... 09 Embossed Shells........... 21
thanks to Ardagh‘s wine-safe solution from grape to Incised Shells.................. 21
Premium Print
can. Find our Wine Cans on pages 26-27. 1.0, 2.0...................................10 Punched Tabs................. 21
Variable Print
1.0, 2.0, 3.0........................... 12

6%
Printed Shells..................14
Canned coffee is a
CAGR

growing trend: Premium White..............14

Fluorescent Impact..... 15
(2019-2023)*
coffee

Coloured Shells
and Tabs.............................16
Sensitive beverages require special cans, filling and
processing. Ardagh‘s competence is well-known in the
market and highly valued by our barista customers.

Premiumisation and indulgence? #GoNitro - see pages 24-25.

From hop
to can
craft beer

The beverage can provides excellent packaging for

craft beer: It protects delicate ingredients such as
aromatic hops and spices against light and oxygen,
thus fully preserving the beer’s signature taste.
We provide comprehensive support from design
development to can filling and provide customers
with access to our wide network of contract fillers.

Our business development team supports and facilitates the emergence of speciality drink
categories. We help you get started. Contact us at: beverage.cans@ardaghgroup.com.
*Source: Euromonitor
6 7
 Matte Impact Thermo Impact

difference
difference

See the
See the

Enhanced aesthetics with A hidden message appears

premium appeal at a defined temperature

Product benefits Product benefits

• Unique finish draws consumer’s eye at POS • Temperature-sensitive pigments change colour based
on pre-defined metrics
• Visual and haptic enhancement
• Facilitates interaction with consumers at POS
• Strong contrast to glossy competition
• Enhances design opportunities.
• Ease of implementation throughout supply-chain.

Technical specifications Technical specifications

• Available for aluminium and steel cans in all sizes
• Available for aluminium and steel cans
in all sizes • Colours: white to aqua, blue, goldenrod, green, magenta,
orange, blue jay, grape or radiant orchid Warm Cold
• Filling line trial recommended with CTS on-site.
• Customer can choose from standard temperature range.

We opted for Ardagh’s appealing

Reveal Impact
matte overvarnish to make the can
stand out on the shelf. The visual
excellence of the packaging not
only catches the eye but reflects the Hidden messages appear
all-natural, health- and environment- as temperature changes
conscious product itself.

- Alex Wright, Founder of Dash Water

Product benefits
• Temperature-sensitive pigments change
colour based on pre-defined metrics
• The can displays a two-stage image
or message
Our beverage cans look modern
and slightly puristic - and appear • Engages the consumer by a surprise
effect.
classy and innovative thanks to
the matte finish.
Technical specifications
- Benedikt Kuhn, Founder & CEO of • Available for aluminium cans in all sizes
Bembel-With-Care • Colour: blue.
Warm Cold Reveal*

*As can warms up

8 9
 Premium Print Perrier were looking for the ultimate in

difference
difference

See the
See the

sharp, clear and beautifully coloured

For a sharper image visuals for their high-end range of Perrier
& Juice drinks.

Product benefits
• High level of design contrast

1.0
• Finer details possible.

Technical specifications
• Available for aluminium and steel cans in all sizes
• Resolution of up to 40 lines per cm / 102 lines
per inch possible; please contact our graphics Choosing Ardagh’s cutting-edge print

r
fo
department for details.
technology Premium Print 2.0 brought

a:
h
sk
is
their graphics of crisp, fresh fruit and

ed
äl
Sw
effervescing liquids to life.

älska
Product benefits
• Ability to produce compelling graphics that
command attention
2.0

• Enables photo-realistic images.

Technical specifications
• Available for aluminium and steel cans in all
sizes
• Resolution of up to 54 lines per cm / 137 lines
per inch possible; please contact our graphics
department for details We chose Premium Print 2.0 for our brand älska as
• Laser-engraved plate technology it enables us to have photo-real fruits printed on the
• Customised development process and proof cans – so our customers get the whole package:
cans required. premium drink and premium design.

- Synne Nyland, Brand Manager, Product Developer and

Head of Communication at The Swedish Cider Company

10 11
 Variable Print

difference
difference

e s i t

See the
See the

Customise your packaging

Wh a t do ?
TE LIKE
...TAS
Product benefits
• Effective response to on-going trend of mass
customisation
• Allows brand to easily adapt to time-sensitive
events
• Enables unique collectable promotions
• Cost-efficient and highly targeted print process.

Technical specifications
• Available for aluminium and steel cans in all sizes Valora communicated the invigorating
• Contrast created through one printed colour with effect of its energy drink ‘TASTES LIKE…’
either the can basecoat or can metal colour.
with eight different designs, using
Ardagh’s Variable Print 2.0 technology
on 250ml slim cans.
3.0
2.0
1.0

Up to 24 different messages Up to 24 different messages Up to 24 different high-

possible. or icons possible. resolution images possible.

1.0 offers the appearance of 2.0 offers the appearance of 3.0 offers the appearance
alphanumeric characters in alphanumeric characters and of high-resolution images
the colour of the can or the simple images in the colour through the contrast of the
basecoat. of the can or the basecoat or can or the basecoat and one
one printed colour. printed colour.

12 13
 Printed

difference
difference

See the
See the

Shells

Product benefits
• Combination of up to four different designs possible Normal

• Ideal for easy to implement temporary promotions

• Late-stage differentiation, as the appearance of the end
can be changed quickly while the can’s appearance on
the shelf stays the same
• Catches consumer’s eye from a different angle.

Technical specifications
• Available for end diameters 200 and 202
• Colour: black; other colours on request
• Printing is unoriented.

Premium Fluorescent UV
White Impact Impact
For an ultimate white Your cans shine under UV light

Product benefits Product benefits

• Enhances the brand visibility • Captures consumers’ attention with an ‘out-of-the-box’ drinks experience
• Transports the premium feeling which is often • Optimal on-premise solution to highlight elements of the can design
associated with bright white.
• Opportunity to enter new markets with a nightlife tailored can.

Technical specifications
Technical specifications
• Available for aluminium cans in all sizes
• Available for aluminium cans in all sizes
• Colour: premium white.
• Design proof required
• Colours: white or clear ink, fluoresces under UV light.

14 15
 Coloured

difference
difference

See the
See the

Shells and Tabs

Product benefits
• Diverse and individualised design options for the end of the can
• Simple yet effective enhancement allows product to
stand out from the crowd
• Eye-catching; gives the can its finishing touch.

Technical specifications
• Available for end diameters 200 and 202
• Shell colours: gold, black, white, copper, yellow,
orange, pink, blue and green
• Tab colours: gold, black, copper, yellow, orange,
magenta, blue, green and red
• Non-standard colours on request.

Radnor Hills has opted to

make the most of Ardagh’s
Coloured Tab range by
selecting different Coloured
Tabs for each product for
easy identification from
above.
Ardagh’s Coloured Shells are a bright and
The coordinated designs contemporary finish for our cans and a great
feature a midnight-blue tab extension of Beavertown’s can designs.

for the still spring water, silver

- Nick Dwyer, Creative Director at
for the sparkling spring water, Beavertown Brewery
and yellow, magenta, red
and green for the Radnor
Fruits options.

16 17
 Embossed Feel

difference
difference

Feel the
Feel the

Sculptured can surface

Product benefits
• Speciality look and feel
• Highlights key details in overall design
• Consumer’s eye drawn to detailing; stands out at POS.
And Union opted for a design
Technical specifications which evokes a minimalist
• Available for aluminium cans message.
• Sizes: 330ml and 500ml standard cans
• Axial load is reduced The clean finish is juxtaposed
• Development process and production trials necessary with a series of geometric
• Filling line trial required (recommended with CTS on-site). images, finely embossed into
the can which adds texture and
creates shadows around its
Jupiler’s can design features circumference.
debossed flutes that not only
mirror the design of the Jupiler
glassware closely but also provide
a functional benefit: research
produced by AB Inbev in
collaboration with Diabatix, VELTINS’ updated beverage cans
a Belgian company that show an elevated ‘VELTINS’ brand
specialises in generative
name and a tangible structure on
thermal design, showed that,
the beverage can’s surface.
by reducing the surface area
in contact with the drinker’s Thereby, they link seamlessly to
hand, the recessed relief of the VELTINS brand profile of the
the full-length flutes lowers relief bottle and the
heat transfer, and so keeps brand’s crate, thanks to
the beer colder for longer.

Colder
Ardagh’s embossed
technology.

for longer 18 19
 Embossed
Product benefits
Tactile Feel
difference

• Speciality look and feel

Feel the

• Haptic, bold brand communication

Textured can surface • Perfect for limited edition promotions.

Shells
Technical specifications
• Development and customer approval
required.
Product benefits
• Highlights specific design elements; attention-
grabbing
• Furthers brand-to-consumer engagement due to
overall sensory experience Product benefits
• On-shelf product differentiator. • Additional space for brand or legal information.

Technical specifications

Incised
Technical specifications

Shells
• Available for end diameters 200 and 202
• Available for aluminium cans in all sizes
• Development and customer approval required.
• Design proof required
• Filling line trial required
(recommended with CTS on-site).

Product benefits
• Entertains and engages consumers as it is

Punched
something to discover and designed to excite
• Potential basis for a tab collection.

Technical specifications

Tabs
• Available for end diameters 200 and 202
• Tab colours: silver, gold, black, copper, yellow,
orange, magenta, blue, green and red
• Development and customer approval required.

Product benefits
• Reinforces brand communication
• A message or symbol on the tab boosts attention
• Extends consumers’ behaviour from just

Lasered
drinking to collecting.

Technical specifications

Tabs
• Available for end diameters 200 and 202
• Tab colours: blue, black, red, green, orange and copper
• Mix of icons possible
• Development and customer approval required.

20 21
 Coded Rockstar Energy

your brand
your brand

Promote
Promote

Tabs
Product benefits
• Promotional tool that reveals a code hidden under
the tab when the can is opened
• Strengthens consumers’ loyalty: winning and
drinking occurs simultaneously
• Reinforces intent to purchase.

Technical specifications Ardagh’s value-adding

• Available for end diameters 200 and 202 design options are
• Tab colours: silver, gold, black, copper, yellow, orange,
magenta, blue, green and red
employed to dramatic
• Mix of icons and codes possible. effect. A yellow tab set
against a black shell is a
dynamic and eye-catching
combination that brings
a hard-rock edge to the
energy drink experience.

These colour options

highlight the bright
tab against the dark
Encourage sales by mixing instant win/ collector shell, increasing customer
logos amongst Coded Tab promotions! awareness and excitement
about the promotion.

Coded Tabs are linked to an interactive The design aesthetics reinforce Rockstar
campaign, make your packaging part of it: Energy’s powerful contemporary branding and
Place a QR code on your can and build a give us an irresistible product at point of sale,
while the ‘open-to-reveal’ prize - Coded Tabs
bridge between the online and the offline
bring a whole extra element of surprise and
world! Sizes and colour contrasts are reward to the Rockstar Energy experience.
defined in our graphics guidelines.
- Nicole Matthias, Brand Manager at
Rockstar Energy

22 23
 Nitro Can
Speciality

Speciality
cans
cans

In-can widget offers nitro beverage lovers

a compelling off-trade drinks experience The UK’s number one cocktail mixer
company Funkin Cocktails uses
Ardagh’s technology to create
Product benefits bar-quality cocktails directly
• Unique sound activated upon tab-opening from the can.
• Nitrogen release offers distinctive, cascading
pour
• Technology delivers creamy foam with staying
power Infused with nitrogen, the Funkin
Cocktails range delivers an attractive
• Enhanced texture and mouth feel when
consumed. cocktail with a long-lasting foam head
and a velvety-smooth finish.

Technical specifications - Ben Anderson,

Marketing Director at Funkin Cocktails
• Material: aluminium with fixed widget
• Sizes: 250ml slim cans and 500ml standard
cans; other sizes on request
• Reduced fill level to accommodate the widget
• Beverage compatibility test by CTS
• Filling line trial required (recommended with
CTS on-site)
• Widget-compatible filling line required.

Nitrogen infusion creates a draught

style - full bodied, black coffee with an
attractive ‘crema’ and a silky, refreshing
mouthfeel.
Consumers can
- Sebastian Lepping, Founder and
replicate the effect of a Managing Director at Rapide Foods
traditional pub-poured
beer at home

Beyond beer, RTD cocktails and coffee, many other

beverages can be enhanced with the multi-powers of the
Nitro Can, creating new and exciting frothy drinks!

Learn how a Nitro Can works and watch our youtube video!

Do you need support getting started or finding a filler?

Contact us at beverage.cans@ardaghgroup.com!

24 25
 Wine Can Conquering
Speciality

Speciality
a new crowd

cans
cans

Attracts a new generation

of wine drinkers

Product benefits Ardagh’s special Wine Can preserves

the quality of our product and the
• Single-serve and convenient
contemporary design appeals to new
• Looks cool and stands out at POS
markets.
• Best protection for your wine: air-tight, light-
proof, unbreakable - Johann Müllner, owner of
• Premium can with 12-month shelf-life Weingut Johann Müllner (4th generation)

• Wine compatibility test and support

on the line by CTS.

Technical specifications
• Available for aluminium cans
• Sizes: 187ml, 200ml and 250ml slim cans
• Special specifications for optimum protection
of your beverage throughout the entire supply
chain Ardagh’s special cans and technical
• Sealed with special wine end. support ensure constant quality for
still, sparkling wine and wine-based
drinks.

- Sandra Ehlen, Head of marketing and

product development at Peter Mertes

The worldwide wine in

can market is estimated at
p e rtis e
s ex
366 million cans A rdagh’
by 2022*
e c i fi c ations
sp
r Wi n e Can w-how
Ou a l k n o
st
Canned wine consumption chnic the be
and te w i t h
continues to grow worldwide at e you service
provid a n d
9.3% ing
compound annual
packag .
growth rate ns
2019-2022*
solutio

*Source: Euromonitor
26 27
Follow us @ArdaghGroup
For enquiries email: beverage.cans@ardaghgroup.com
Vol: 3

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