ENTREPRENEURSHIP

Name: _______________________________
Grade and Section: ____________________

Module 9: The Operational Plan (Part 1)

2nd Quarter, 1st Semester

Before commercializing a new product or service, the entrepreneur must focus on refining the product
or service and validating its market acceptability. This new product does not need to be a new product. It can
be a new product line from the entrepreneur's existing business, a product line extension, an enhancement, or
a repositioning of an existing product.

The following lessons can be found in this module:

Lesson 1: Fundamentals of Product Development

LEARNING OBJECTIVES
Upon successful completion of this module, you will be able to:
demonstrate understanding of the 4Ms of operations. (DepEd-MELC)

1
 PRE-ASSESSMENT
Directions: Analyze the given pictures. Then, answer the following questions concisely.

What is a product prototype?

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What is the importance of having a prototype?
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DAY 1

Lesson No.: 1
Lesson Title: Fundamentals of Product Development
Learning Target: The learners will be able to demonstrate understanding of the 4Ms of operations.
(DepEd-MELC)
Values/Graduate Attribute: The learners will become innovative and resourceful.
References: Batisan, R. S. (2016). Entrepreneurship. Pages 81- 86; Gamatero, A. N. (2019).
Entrepreneurship, 2nd Edition, pages 81- 86.

Concept Notes:

Product development is the process of developing, testing, and commercializing a product or service with
the ultimate objective of solving the problem of the primary target market.

Product development is composed of four sequential steps:

1. Developing a Product or Service Description

 It should directly address the primary target market in a personal manner, using everyday
language.
 Highlight the features that will cater to the customer’s needs or address the customer’s
problems.
 Realistic superlatives should be used for the product description.

2. Creating a Prototype of the Product or Service

 Creating a prototype enables the entrepreneur to engage in trial-and-error, provides room
for improvements, and refines the product design or service process's functionality.
 Creating a prototype provides the entrepreneur with a window to test the performance and
specifications of various materials and service processes.
 A prototype helps the entrepreneur effectively describe the product or service to the product
team.
 Creating a prototype elicits respect from the key stakeholders and customers.

2
 DAY 2

Time started: ______

Time finished: ______

LEARNING ACTIVITY 9.1

Activity Title: My Product/Service

Learning Target: The learners will be able to understand the fundamentals of product development.
Values/Graduate Attribute: The learners will become innovative and resourceful.
References: Batisan, R. S. (2016). Entrepreneurship. Pages 81- 86; Gamatero, A. N. (2019).
Entrepreneurship, 2nd Edition, pages 81- 86.

Example:

CHOCOLATE CAKE
TASTE TEXTURE INGREDIENTS
Bitter Moist Flour
Sweet Creamy Dark Chocolate
Sugar
Flour
Yeast

Directions:
A. Come up with a product or service idea.
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B. Describe your product or service if it includes details such as size, features, and color. On the
other hand, if the product is a food item, describe its taste, texture and essential ingredients. If
it is a service, describe the features and amenities of the service establishments.
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C. What will be your game plan for your product or service prototype? How will you test it?
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*See the example above for your reference.

3
 Rubrics

CRITERIA 4 3 2 1

The content is very clear, The content is very clear, The content is clear The content is vague and
CONTENT
informative and all correct. informative but some are all incorrect.
incorrect But lack of information and
X2
that some are incorrect.

DAY 3

Lesson No.: 1
Lesson Title: Fundamentals of Product Development
Learning Target: The learners will be able to demonstrate understanding of the 4Ms of operations.
(DepEd-MELC)
Values/Graduate Attribute: The learners will become innovative and resourceful.
References: Batisan, R. S. (2016). Entrepreneurship. Pages 81- 86; Gamatero, A. N. (2019).
Entrepreneurship, 2nd Edition, pages 81- 86.

Concept Notes:

Continuation: Product development is composed of four sequential steps:

1. Testing the Product Prototype

A vital process before and actual product or service is launched to the market, and it will
uncover the final loopholes that need to be fixed before commercialization.

The following testing methods are applied by the entrepreneur:

 Focus Group Discussion
 Legality and ethical test
 Safety Test
 Product costing test
 Component Test
 Competitors product/service test

2. Validation of Market Acceptability

 Process of finding out if the intended primary target market will be buying the product or
availing the service.

4
 DAY 4

Time started: ______

Time finished: ______

LEARNING ACTIVITY 9.2

Activity Title: My Prototype

Learning Target: The learners will be able to understand the fundamentals of product development.
Values/Graduate Attribute: The learners will become innovative and resourceful.
References: Batisan, R. S. (2016). Entrepreneurship. Pages 81- 86; Gamatero, A. N. (2019).
Entrepreneurship, 2nd Edition, pages 81- 86.

Directions: Read and answer the given question in two to three sentences.

If you were an entrepreneur, where would you get inspiration to come up with ideas for products or
services? How would you prepare or carry out validating your ideas?
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_____________________________________________________________________________________
____________________________________________________________________________________.

CRITERIA 4 3 2 1

The content is very clear, The content is very The content is clear but The content is vague
CONTENT informative and all correct. clear, informative but lacks information and and all incorrect.
some are incorrect some details are
incorrect.

DAY 5

POST-ASSESSMENT
Directions: If you were given a chance to design or create the prototype of the product or service that you
would like to sell, how would it look like? Illustrate the prototype of your product or service on the space
provided.
Examples:

5
Rubrics:
4 3 2 1
PRESENTATION The output is The output is in The output The output does
AND CREATIVITY done in a very a creative way. shows little not show
presentable, more creativity creativity.
X4 interesting and and not so
creative way. interesting.
NEATNESS AND The work is The work is The work is The work appears
ORGANIZATION presented in a presented in a presented in an sloppy and
X1 neat, clear, neat and organized unorganized. It is
organized organized fashion but may hard to know
fashion that is fashion that is be hard to read what information
easy to read. usually easy to at times. goes together.
read.

6
 REFLECTIVE JOURNAL

Directions: In one or two paragraphs,

summarize your learnings or insights
from this module. How can you apply
this in your daily life as an ABM
student?

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