Distributive Bargaining Calculation
Distributive Bargaining Calculation
Distributive Bargaining Calculation
A young couple who had just graduated and accepted to work with an established oil and
gas company had decided to get married at the end of 2021. Both had visited a few famous
bridal houses in Ampang. Upon discussion with their family members, the young couple
decided to have a further negotiation with True Jannah Bridal House. The company offered
them RM15,000 for the complete package. Realizing that both were still under probation
period with the oil and gas company, they negotiated for RM10,000 for the
service. Although the couple was aware that they had allocated RM12,000 for the service,
but they claimed that they cannot afford to spend so much, the most that they can afford was
RM10,500 for the service. True Jannah Bridal House then agreed to a discount of 15% and
promise to provide the best service to them. After a few discussions, True Jannah Bridal
House had agreed to add another 6% of his last offer which was RM1200 above his caps.
Realizing the reputation that True Jannah Bridal House had, the young couple finally
decided to accept the deal.
a) Determine the value of the followings in Ringgit Malaysia (RM):
i) Seller’s reservation price.
10,785 (11,985 – 1,200)
(1 mark)
ii) Buyer’s reservation price.
12,000
(1 mark)
iii) Seller’s initial offer.
15,000
(1 mark)
iv) Buyer’s initial offer.
10,000
(1 mark)
v) Zone of Possible Agreement (ZOPA).
1,215 (12,000 – 10,785)
(1 mark)
vi) Seller’s first counteroffer.
12,750 (15% from seller’s initial offer)
(1 mark)
vii) Buyer’s first counteroffer.
10,500
(1 mark)
viii Seller’s second counteroffer.
)
11,985 (6% from seller’s first counteroffer)
(1 mark)
ix) Buyer’s second counteroffer.
None
(1 mark)
x) Final negotiated price.
11,985
(1 mark)
b) Compute the amount the seller could gain from the buyer’s initial offer. Support your
answer with the working calculation.
= 11,985 – 10,000
= 1,985
(3 marks)
c) Calculate the perceived value the young couple could gain or lose from the list price
compared to their reservation price.
= 12,000 – 11,985
= 15
(3 marks)
d) Based on the ‘even split ploy’, recommend the fairest final negotiated price for both the
buyer and the seller. Support your answer with the working calculation.
= 10,500 + 12,750/2
= 11,625
(4 marks)