Product lifecycle management from concept ideation to retirement

Siemens PLM Software

PLM software to build the right product – and build the product right

www.siemens.com/plm
 Siemens PLM Software

Innovation drives product success 04 - 05

PLM transforms your process of 06 - 07

innovation

Addressing innovation at two levels 08 - 09

PLM’s business value 10 - 11

Industry solutions built on top of 12 - 13

your innovation platform

Siemens PLM Software’s enterprise 14 - 15

solutions portfolio

Four unique advantages 15

2
Managing
complexity in a
changing world
Today’s products and processes are getting
more complex. Siemens PLM Software provides
a product lifecycle management solution that
covers everything from concept ideation to
retirement, enabling you to build the right
product – and build the product right.

3
4
Innovation drives
product success

Two-thirds of today’s decision makers say At Siemens PLM Software, we believe Successful products are the key to
that innovation is one of their top three that transforming your process of market leadership and top-line
strategic priorities1. Their concerns are innovation is crucial for turning more financial growth. Unite your
motivated by the fact that: ideas into successful products. enterprise around product and
• Products that represent 75 percent of Transformational innovation enables process innovation. Unleash the
today’s revenues will be obsolete by your organization to gain competitive hidden power within your product
2010 advantage. It gives your processes and lifecycle by transforming your
• Eighty-six percent of new product ideas your factories the flexibility they need process of innovation.
never make it to market to put your customers first.
• Of those that do make it, 50 percent
to 70 percent fail We believe that product lifecycle
management (PLM) is the mission-critical
Innovation enables your organization to system that every company needs to con-
turn ground-breaking ideas into winning tinuously facilitate product and process
products and services ahead of the com- innovation. PLM provides immediate
petition. Innovation is the engine that access to the knowledge that you need
powers your ongoing drive to capture to make the right business decisions –
market share and leverage product differ- decisions that enable your innovation
entiation to maximize profitability. investments to deliver more business
Innovation minimizes operational cost benefits.
and improves operational efficiency.

Best-in-class companies innovate more

effectively and use innovation to drive
business benefit throughout the product
lifecycle. Average companies achieve one
product success for every 3,000 new
ideas. Best-in-class companies are six
times better at getting new product ideas
to market because they:
• Generate more ideas than average
companies
• Eliminate more “bad” ideas before
starting major development
• Systematically re-use best practices to
drive their innovation processes
• Derive more business benefits from
their innovation investments

1
Innovation 2007: A BCG Senior Management Survey, Boston Consulting Group, 2007.

5
 PLM transforms
your process of
innovation
Companies that drive product Four requirements for successful Sustainable product content. Require-
success through product and pro- innovation ments-driven processes must be imple-
cess innovation must be able to Effective globalization. Today’s compa- mented to deliver innovative content
maximize the business value of nies must be able to maximize their that the market wants at a price it is will-
their innovation investments. globalization advantages to support a ing to pay – as well as to ensure product
Four key requirements must be “design anywhere, build anywhere, and process compliance with environ-
met to maximize the business support anywhere” business strategy. mental, government, industry and inter-
value of your innovation Follow-the-sun processes should be in national regulations. Sustainable content
investments. place to connect geographically dis- reduces business risk by helping you
persed and diverse partners, suppliers make certain that your products are
and customers into a global value chain “right to market” and that you avoid non-
and assure their continued alignment. compliant conditions that prevent your
products from being sold into new
Fully optimized enterprise resources. markets.
All lifecycle processes should be man-
aged to maximize product development PLM’s innovation role
and manufacturing productivity, ensure Because PLM is able to maximize the
peak performance and eliminate ineffi- business advantage of the rich product
ciency. Project resources need to be rig- and process data that today’s companies
orously optimized to appropriately bal- author and manage, it is recognized as
ance marketplace demands for product the best technology for meeting these
quality, cost and scheduling. four innovation requirements. In fact,
best-in-class companies are four times
Accelerated time-to-market. Lean pro- more likely to use PLM technology to
cesses must be in place across every drive their innovation initiatives than
phase in the product lifecycle. Product
and production teams need to eliminate
nonvalue-added tasks from their every-
day processes. Collaboration and contin-
uous feedback need to be facilitated to
eliminate unnecessary rework. Down-
stream processes need to be started early
and performed in parallel with upstream
processes as much as possible to com-
press time-to-market.

6
average companies.PLM provides a
transformational business model that
unites global partners, suppliers and
customers in a continuous process of
innovation. A PLM foundation enables
breakthroughs to originate anywhere
at any time by providing product teams
with the means to elevate, evaluate
and commercialize their best ideas.

Best-in-class companies use PLM to dis-

tribute their operations so that they
can innovate at every stage of the
product lifecycle across a global value
chain. With PLM, companies are able to
establish an innovation process curve
that drives five of today’s most highly
prized business benefits, including:
• Accelerated product launch
• Profitable revenue growth
• Reduced manufacturing cost
• Extended lifecycle returns
• Re-usable best practices

7
 Addressing
innovation at
two levels
To satisfy the requirements for Build the right product • Minimizing production cost
successful product and process In today’s demanding global economy, • Improving product quality
innovation, today’s companies product success depends on your ability • Delivering more reliable products
must simultaneously address to beat your competitors to market with • Providing easier to service products
innovation at two levels by: products that capture your customers’ • Driving “green” initiatives that
• Building the right product imagination with stylish yet appropriately facilitate a sustainable environment
• Building the product right functional content that performs as
required while being delivered at a price Unifying your lifecycle with PLM
the market is willing to pay. In other There was a time when companies
words, your products must be able to adopted productivity tools to improve the
satisfy customer requirements for: efficiency of individual product develop-
• Timing ment and production processes. But
• Function operated independently, these technolo-
• Performance gies soon will peak in terms of their abil-
• Style ity to break down the complexities that
• Price slow your operations and diminish your
right-to-market confidence.
Since these variables frequently change
during the course of a product lifecycle, PLM enables you to transform your pro-
your innovation process must be able cess of innovation so that you can build
to account for change and easily accom- the right products as well as build your
modate its demands on a systematic and products right. An enterprise PLM strat-
repeatable basis. egy enables you to establish a digital
environment that you can use to create,
Build the product right develop, manufacture and manage inno-
Delivering the right product to market vation on comprehensive basis.
is only half the battle that today’s product
makers face. Best-in-class companies PLM provides a means for establishing
employ lean manufacturing and design- coherent, repeatable processes, as well
for-manufacturing initiatives to optimize as managing consistent and accurate
the product lifecycle’s downstream pro- information across a product lifecycle
cesses. The goal here is to enable that ranges from concept ideation to
product development teams and manu- product retirement.
facturing teams to work together
as early in the product lifecycle as possi-
ble with an eye to:

8
PLM delivers real results • A leading women’s fashion chain is As an information technology strategy,
Manufacturers who have embraced reducing the time needed to take a PLM establishes a coherent data struc-
PLM are realizing its benefits today. design from initial sketch to finished ture that enables real-time collabora-
• One of the most respected brands in item (excluding shipping times) by tion and data sharing among geo-
heavy-duty trucks reduced direct and up to 30 percent graphically distributed teams. PLM lets
indirect labor costs by 30 percent on companies consolidate multiple appli-
a new plant startup What is PLM? cation systems while leveraging exist-
• The first fully integrated, pan- Product lifecycle management is an ing legacy investments during their
European defense firm created a integrated, information-driven strategy useful lives. Through open APIs and
single unified operating intellectual that speeds the innovation and launch adherence to industry standards, PLM
property structure of successful products. It is built on a minimizes data translation issues while
• One of the world’s most prestigious common platform which serves as a providing users with information
aerospace firms achieved 50 percent single repository of all product-related access and process visibility at every
savings in engineering and 80 knowledge, data and processes. As a stage of the product’s life.
percent savings in manufacturing business strategy, PLM lets distributed
by enabling teams to work together organizations innovate, produce,
as early in the product lifecycle as develop,support and retire products as
possible if they were a single entity. It captures
• A global auto manufacturer best practices and lessons learned, cre-
achieved $1 billion in annual savings ating a storehouse of valuable intellec-
and reduced cycle time from four tual capital for systematic and repeat-
years to one able re-use.
• One of China’s leading manufac-
turing companies reduced
engineering changes by 70 percent
on large assemblies of up to 10,000
components

9
 PLM’s
business benefits

Becoming an innovation-driven When you work with Siemens PLM Soft- Increase profitable growth
company requires the participa- ware, you can move forward strategically PLM allows you to create, capture and
tion of your entire value chain – while achieving near-term results. An share the product-related requirements,
from design, manufacturing and open, standards-based portfolio of PLM expectations and preferences of targeted
production to strategic partners, solutions spans the product lifecycle and customers and markets and align these
key suppliers and customers. establishes a platform for innovation. As requirements with specific innovative
you address specific business issues, you content that your customers want for a
build a solid foundation for future price they can afford at the time when it
success. is needed. PLM lets you vet new product
ideas against quickly rising customer
Once your PLM platform and the requirements and cost effective manufac-
solutions you deploy on top of it are in turability. Global cross-functional teams
place, your company will be able to collaborate in real time on the ideation
realize measurable innovation benefits process, each contributing their unique
both immediately and over the experience and perspective. Knowledge
long term. and “lessons learned” are captured for
potential re-use in a process
Accelerate launch of continual innovation.
Traditionally, companies brought their
products to market in time-consuming PLM facilitates mass customization by
serial processes that delayed the partici- enabling you to rapidly and cost effec-
pation of downstream contributors, such tively deliver customized product offer-
as suppliers, manufacturing experts and ings that satisfy the needs of individual
service/maintenance providers. By allow- customers and targeted market seg-
ing you to execute as many lifecycle tasks ments. PLM combines the advantages of
as possible in parallel processes, configuration management with option
PLM enables you to streamline and col- and variant management. These state-of-
lapse critical stages in your product life- the-market capabilities allow you to per-
cycle. PLM delivers aligned, accurate and form portfolio planning in as flexible and
highly synchronized product knowledge continuous a process as possible.
to multiple disciplines early in your lifecy-
cle – thereby avoiding the cost and
scheduling impact that comes when late
suggestions and unexpected concerns
arise from downstream players. PLM
enables you to beat the competition to
market with innovative product content
that carries first-to-market advantages
and drives early product sales.

10
Reduce build cost and minimize warranty costs. By digi- Re-use best practices
PLM allows you to slash cost across all tally creating and re-using your manu- PLM enables you to maximize the re-
of the stages in your product lifecycle – facturing plans, plant information and use of your best-practice processes,
which in turn, enables you to minimize manufacturing processes, you can intellectual capital, human resources,
the cost of the product offerings that reduce your overall operational costs. product plans, production plans, pro-
you plan, develop, manufacture and You can also use PLM to implement vir- duction facilities and value chains
support. For example, by leveraging tual prototyping that enables you to across a continuing set of take-to-mar-
PLM to understand the time and drastically reduce the validation costs ket programs. New take-to-market pro-
resource impacts of proposed design associated with physical prototyping. grams can be quickly started and con-
changes and requirements changes, tinuously improved because you have a
you can make decisions that minimize Extend lifecycle returns full and complete set of product and
your lifecycle and product costs. By PLM enables you to cost effectively production management capabilities at
using PLM to catch design flaws up deliver product enhancements, deriva- your fingertips. There is rarely a need
front in your lifecycle, you can tives, niche offerings and add-ons that to start new programs entirely from
avoid the cascading rework and cost extend the profitable duration of your scratch. PLM-driven re-use is especially
associated with changing your prod- product lifecycle. PLM facilitates this valuable because it facilitates mass
ucts during the manufacturing stages objective by enabling you to create customization, which enables you to
of your product lifecycle. product platforms that you can use to rapidly and cost effectively respond to
accelerate your startup processes, min- customer demands for more personal-
You can use PLM to incorporate the imize your take to market cost and ized products.
concerns of your maintenance and ser- maximize the revenue generated by a
vice groups into your product designs product’s initial release – as well as by
its successors and derivatives.

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 Industry solutions
built on top of your
innovation platform
Siemens PLM Software offers a Siemens PLM Software has learned how Planning and management. Best-in-class
broad set of industry-specific given industries adopt today’s most companies use PLM to plan their innova-
solutions that are delivered on top popular innovation initiatives and how tion investments. Decision makers use
of a PLM innovation platform. these initiatives can benefit from precon- PLM tools to assess each proposed inno-
By working closely with our figured best-practice processes. Industry vation project in terms of its alignment
customers as they implement best practices are especially important with the company’s strategic objectives.
their PLM solutions in real-world for companies that want to maximize PLM provides robust management capa-
settings, we have gained an the return on their lifecycle investments bilities to drive project execution and
unsurpassed level of industry and more closely predict when their solu- optimize the project’s resources to ensure
expertise. tions will deliver the business results that both cost and scheduling require-
they expect. ments are being properly met.

Siemens PLM Software currently provides Product development. PLM-driven

out-of-the-box industry-specific solutions solutions facilitate a unified product
for a wide variety of industries, including: development environment where every
• Aerospace and defense development phase from concept
• Automotive and transportation ideation to manufacturing engineering
• Consumer products can be performed in parallel as much as
• Government, education and services possible to collapse development time,
• High tech and electronics align upstream and downstream develop-
• Machinery and industrial products ment activity and establish a sharable
• Life sciences base of knowledge that can used to
• Energy and utilities minimize rework.

These solutions typically leverage a Manufacturing. PLM-driven solutions

robust PLM innovation platform capable enable companies to link all manufactur-
of addressing multiple aspects of the ing disciplines with their product
product lifecycle, including: development counterparts. By associat-
ing product, process, resource and plant
data in a single environment, PLM solu-
tions bridge the gap between product

12
design and product delivery. PLM
provides digital continuity that enables
manufacturing companies to leverage
the power of their global manufactur-
ing operations, improve production
efficiency, maintain manufacturing
quality and boost profitability.

Service and support. PLM-driven solu-

tions enable companies to establish
service data management environ-
ments where knowledge about the
product while it is being serviced and
maintained can be captured, optimized
and utilized. This information is partic-
ularly useful for improving mainte-
nance, repair and overhaul (MRO)
functions including maintenance plan-
ning, maintenance execution and
material management.

13
 Siemens
PLM Software’s
enterprise solution
portfolio
Siemens PLM Software is widely Siemens PLM Software offers the Digital lifecycle management, featuring
recognized as a visionary leader in broadest scalable portfolio of software the Teamcenter® solution suite, enables
providing an open PLM platform solutions on the market today for globally dispersed enterprises to engage
and superior software solutions both large enterprises and mid-market every facet of their business in new
that support all stages of the prod- companies. By providing a digital product introductions. Integrated idea
uct lifecycle. environment for collaboration across capture and management, real-time
your organization, these solutions help conferencing and project and portfolio
you innovate more, innovate faster and management tools are combined with
optimize your operational resources. industry-leading product design and
development solutions in a single,
Digital product development, featuring shared source of product and process
the NX™ portfolio and the Solid Edge® knowledge.
suite, lets you establish a holistic
approach to product development and Velocity Series™ addresses the needs of
introduction that stresses knowledge small to mid-sized manufacturers whose
capture and re-use in a managed PLM requirements are emerging and who
development environment. Visibility into want to establish a digital environment
information, programs and processes that can evolve as they grow.
leads to greater flexibility, responsiveness
and efficiency. Embedded real-time These solutions enable your company
simulation drives product innovation by to establish its own PLM platform. They
enabling you to design-in quality as well have been widely adopted because of
as performance. their high performance, interoperability
and depth of embedded industry
Digital manufacturing, featuring knowledge.
Tecnomatix® software and its related
product suite, combines knowledge
management with process improvement
in a virtual environment that lets you
optimize the quality, process, plant,
resource and simulation aspects
of your manufacturing operations.
Improved collaboration and control of
manufacturing operations helps facilitate
the economic success of innovative
product designs.

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Four unique advantages
Siemens PLM Software provides
unparalleled best-practice solu-
tions that are:

Open. Our open-by-design

architecture protects your PLM
investments while facilitating
interoperability with other
best-of-breed systems.

Scalable. Our highly scalable

and robust technology enables
customers to seamlessly expand
their implementations from 1,000
to 10,000 to 50,000 seats.

Flexible. Our innovation platform

is extremely flexible, enabling
customers to deal with ongoing
change and increasingly complex
product lifecycles.

Proven. The solutions we deliver

have been proven time and again
in the real-world marketplace.
The average tenure of our top 100
customers is 18 years. At Siemens
PLM Software, we’ve proven our
commitment to you – We never
let a customer fail.

We would like the opportunity to

partner with you as you look to
improve product success through
superior product lifecycle
management. We are eager to
start working with you today.

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Siemens Industry Software
Headquarters
Granite Park One
5800 Granite Parkway
Suite 600
Plano, TX 75024
USA
972 987 3000
Fax 972 987 3398

Americas
Granite Park One
5800 Granite Parkway
Suite 600
Plano, TX 75024
USA
800 498 5351
Fax 972 987 3398

Europe
3 Knoll Road
Camberley
Surrey GU15 3SY
United Kingdom
44 (0) 1276 702000
Fax 44 (0) 1276 702130

Asia-Pacific
Suites 6804-8, 68/F
Central Plaza
18 Harbour Road
WanChai
Hong Kong
852 2230 3333
Fax 852 2230 3210

About Siemens PLM Software © 2011 Siemens Product Lifecycle

Management Software Inc. All rights
Siemens PLM Software, a business unit of the Siemens reserved. Siemens and the Siemens
Industry Automation Division, is a leading global provider logo are registered trademarks of
of product lifecycle management (PLM) software and Siemens AG. D-Cubed, Femap,
services with nearly 6.7 million licensed seats and 69,500 Geolus, GO PLM, I-deas, Insight,
JT, NX, Parasolid, Solid Edge,
customers worldwide. Headquartered in Plano, Texas,
Teamcenter, Tecnomatix and Velocity
Siemens PLM Software works collaboratively with Series are trademarks or registered
companies to deliver open solutions that help them trademarks of Siemens Product Life-
turn more ideas into successful products. For more cycle Management Software Inc. or
information on Siemens PLM Software products and its subsidiaries in the United States
services, visit www.siemens.com/plm. and in other countries. All other
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marks or service marks used herein
are the property of their respective
holders.

10737-X62 6/11 A