Newcap Marketing Social Media Proposal

10.28.
2019
─
Marketing/Social Media Management Request for

Proposals for consultants/firms
Cheryl Detrick
Newcap, Inc.
1201 Main St.
Oconto, WI 54153
920-834-4621 x 1137
cheryldetrick@newcap.org
www.newcap.org
1
Overview
Newcap, Inc.’s Mission Statement is as follows:
Newcap, Inc., a private, non-profit Community Action Agency in Northern and Northeastern
Wisconsin, our mission for over 5o years has been to move people from poverty to
opportunities and economic security and improve communities
Newcap, Inc.’s Vision is as follows:
Newcap, Inc. envisions a community where individuals and families have

the opportunities and resources to live with dignity, achieve their fullest
potential, maintain long-term independence, and become economically
stable.
Approximately 90% of Newcap Inc.’s customers reside in the Eastern quarter of northeastern
Wisconsin: Brown, Shawano, Oconto, and Marinette counties.
Newcap, Inc. has been in operation since 1965. It has a 30-member Board of Directors. Currently
the Agency administers over $11 million in grants and contracts to provide the following
programs and services:
· Weatherization
· Furnace repair/replace
· HOME home buyer program & housing Rehabilitation
· Permanent Support Housing
· Rapid Re-Housing
· Emergency Shelter
· Section 8 HCV
· Affordable Housing
· Transportation (car purchase and repair)
· Community Health services
· Employment and training
· Small business development assistance
· Food Pantries
2
· Tenant Based Rental Assistance

· Financial Capabilities Training
In 2017, Newcap began use of an agency-wide integrated database and for the first time was able
to discover our unduplicated count and served 34,105 individuals. Current Agency Priorities are
as follows:
1. Housing
2. Energy Services
3. Health Care
4. Transportation
5. Agency Capacity and Accountability
Funding for Newcap, comes from various local, state and federal sources, as well as from various
private organizations and foundations.
INQUIRIES
Proposals must be submitted to Newcap, Inc. via email with "Marketing & Social Media
Services Proposal" in the subject line by 4:00 p.m. on November 22, 2019. Receipt of proposal
will be acknowledged by e-mail. Proposals received after the deadline will not be considered.
The consultant/firm that offers the proposal acknowledges the right of Newcap to accept or reject
any or all proposals and to waive any informality in any proposal received.
Deadline: By 4:00 p.m. on, November 22, 2019

E-Mail to: Cheryl Detrick, President/C.E.O.
cheryldetrick@newcap.org
Subject: Marketing/Social Media Services Proposal
We do not have an in-house marketing department, therefore we need all of our social media channels
managed, social media content created, our website content updated, graphics created within our
templates and established graphic identity, assist with creation and then management of our marketing &
communications plan, press releases.
Social Media Goals

3
1. Raise awareness of Newcap and the value of investing in housing and other programs Success
metric: more support and recognition, increase volunteers, increased individual/corporate giving
2. Increase traffic at social media channels, to/from website and to organization programs as
donations, volunteers and clients
3. Increase Engagement at social media channels
4. Continue Growth in followers
5. Increase in engagements
6. Conversion rate improvement
Project Timeline
This is will an annual plan of work/agreement with the ability to be renewed annually for up to three
years before re-bid.
Scope of Work
● Posting Schedule: 3-5 Facebook posts per day; 2-5 Twitter posts per day; Regular engagement
on Instagram and LINKEDIN Group; Update website as needed
● Content Creation and Curation: Creating social media content and calendar, taking
photographs, videos and keeping a pulse on industry news. Work with staff to understand
programs as they come on-line and develop to create appropriate content
● Creation of marketing pieces, Updates of our current pieces as needed. Working with
printers for pricing, ordering and delivery.
● Brand Keyword or Hashtag Monitoring: Keyword and hashtags creation and monitoring
● Analytics and Reporting: Monthly analytics and tracking to be reported
Social Media Management Details: Who will be dedicated to the project? How much time is
anticipated?
Include your campaign stages such as kickoff, creative approval, launch, monitor and review. If you are
new to our organization, how do you plan to get up to speed on our agency, our region, our programs, our
mission, our people, our needs and who will pay for that education and what will be the timeline?
Proof of Work
Provide proof of work for similar organization or agency
4
Terms of Agreement
Include the following in your proposal:
● Fees: project, hourly or retainer, content, infographics, working with printers, etc.
● Billing practices: how you invoice, what your payment terms are or if you require a deposit. All
programs must have specific details for what is being billed to them for grant reporting and audit
requirements, i.e. number of posts to social media sites, details for billing each program. Sample
can be provided upon request
● How you work: remotely, in the client’s office and when you’re available to answer questions
● Termination: how to end the project if either party decides it’s not for them
Payment Schedule
Clearly identify your payment schedule with how you plan to work.
Points of Contact
List the contacts in a format similar to the below:
● [Job Title–Starting With Your Most Senior Staff]
[First and Last Name]
[Job Experience and Role in the Campaign]
● [Job Title–Second in Command]
[First and Last Name]
[Job Experience and Role in the Campaign]

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10.28.

Marketing/Social Media Management Request for

Newcap, Inc.’s Mission Statement is as follows:

Newcap, Inc.’s Vision is as follows:

Newcap, Inc. envisions a community where individuals and families have

· Tenant Based Rental Assistance

Deadline: By 4:00 p.m. on, November 22, 2019

Social Media Goals

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