season bean

café best
coffee retailer
lahore
Theme based cafe
season bean cafe
Presented by
Umair Ahmad Wattu
FA20-BBA-121
Mehwish Naeem
SP21-BBA-010
BUSINESS PLAN
executive summary
company description
market analysis
marketing and sales
Exectutive
summary
Season Bean café aims to be the top 1st
or 2nd best coffee retailer in the
Pakistan. It is a specialty coffee shop
that primarily does its business in
Pakistan, key factor in Season Bean
café is business model is that they own
their farmers so they do not have to
outsource to get the beans required to
produce their coffee.
Company description
● FOOD INDUSTRY: The food industry is the 2nd largest industry in Pakistan. It covers all the aspects of
production of food and its sale. This industry is basically directed towards production, processing,
preparation, distribution, etc
● .SPECIALITY EATERY INDUSTRY: This industry deals with selling premium food products that includes
a variety of baked items, chocolates, coffees, tea, snacks, nuts, sandwiches and pastas. In short it deals
with fast food on a large scale. Coffee shops and cafes are a part of this industry. Nowadays, fast food is
being consumed by almost every age group. The only difference is the percentage rate between the
groups.
● Mission Statement: The statement that defines the purpose of an organization and hoe it is being served
is called as mission statement. Our café ‘THE SEASON BEAN’ is aimed at providing its customers a
joyful experience by implementing particular themes regarding trending Netflix seasons.
● Vision Statement: The statement that tells about the present and future objectives of an organization is
referred as vision statement. Our business’s vision is to a well-known theme based café of Pakistan.
● Business Description: Our business type is B2C that means Business to Consumer. We will be directly
dealing with the customers so we will be B2C type of business
Market analysis
● Customer Profile: Basically, our customer’s background is unique and new lifestyle they are the
generation Z watches 40 minutes’ season than 3 hours’ movies. So, our café is based on the seasonal
based environment.
● • Geographic: Our targeted areas are DHA, Gulberg, Model Town, Faisal Town, and their near areas.

● Demographic: We targeted the generation Z, and Generation Alfa. So, their age range is 13 to 30 years
old. In our café we are not discriminate the gender equality. So, everyone come in our café take the
benefits and facility of our café The Season Beans.
● • Social Class: In our café we are not feel inequality between lower class and upper-class community.
We provide same services to rich people as well as to poor people.
● • Psychographic: In our The Season Bean Café we are provide special environment which are based on
seasons theme. In our Café we change the theme of our café on quarterly basis. In this way we try to
persuade the customer psychology by showing different season’s theme.
. SALES AND MARKETING
● •Through Social Media(Making your coffee shop's front store extra appealing to attract passing
customers · Distributing coffee samples outside the coffee shop · Advertising in local)
● Through Influencer Marketing:
● Online Reviews:
● Word of Mouth and Networking:
● Methods of Sale:
● Increasing cafe sales:
● Encourage Larger Purchases:
● Offer a Customer Loyalty Program:
● Host Events:
Competition
● Competition:Every business has its competitors in the market. There are two types of competition of
ourcoffee business: Direct competition:In direct competition, there are many other coffee shops who
are delivering the coffee in the market on a same price at which we are delivering. There are many
coffees shop who are producing the coffee and delivering to the consumers directly on a same market
price at which we are providing. The names of the coffee shops who are direct competitors of our coffee
shop- THE SEASON BEAN is Gloria Jeans, Coffee Planet & Coffee Bean -Tea shop. These all are the
competitors of us who are dealing with the same menu and prices of coffee. In-direct competition:In
indirect competition, there are many donuts shop, bakeries & sandwiches shop who are also delivering
coffees and other menu which is same with us but they are not a proper coffee shop but they are
delivering the same products that we are delivering to our consumers. This type of shop includes Dunkin
Donuts, Mr. Charlie (coffee and sandwiches bakery) etc
 7 Steps of a marketing plan
identify your target market and how your product or service can benefit it.

▪ Get a hold of data to inform your strategy all the way down the line. getting
▪ Do your research
better understanding of the current state of the coffee shop industry

▪ A clear understanding of your brand will strengthen your ability to

▪ Consider demographics, psychographics, lifestyle, brand perception, and

▪ Defining target audeince ▪ Types of Cafe CustomersFamilies. Your cafe is an excellent place for
friends to meet, families wanting to treat their kids to a meal or a piece of
cake or for people wanting to escape from their home for something
special. ...Flexible Workers. ...The Regulars. ...The Passers-By
SOYBEAN CAFE UMAIR | MEHWISH
 ▪ Consider trends, current issues, competitors and the competitive environment when
preparing your plan. Season bean Coffee has decided to concentrate on three distinct
customer segments. The first is coffee houses/drive thru/espresso carts, restaurants, and
▪ Situatonal analysis
the last is grocery stores. Each of the customers is distinct. The first segment prepares
beverages for their clients, as does the second group along with meals, and the third
segment sells the whole bean and ground coffee unprepared to their customers

▪ Marketing objectives ▪ obtainable goals that are set after you have identified problems and opportunities.

▪ It’s the big picture game plan on how objectives will be reached. Global Coffee Market:
▪ Marketing strategy Coffee is the second-largest commodity traded after oil, with the worldwide retail coffee
market being a $56 billion industry.

▪ A tactical marketing plan is an actionable marketing plan. These are the tasks; the detailed
action plan that includes timing and details of all major steps. Gender:Men and women
consume the same number of cups per day.Women are more excited about varieties and
source of relaxation (social).Men like that coffee helps them “get things done.”Women are
more price conscious than men.Age:18-25: prefer high caffeine, hot or iced drinks, all high
octane, richer blends.30-60: prefer premium and espresso with half the caffeine. Lite
blends and half-caffeinated grew approximately 7% in 2001.Other:64% of all coffee is
tactics and
consumed at breakfast; 28% between meals; 8% at all other meals.Sweetened or plain:
implementation
35% drink coffee black; 65% add sweetener and/or creamer.The average daily coffee
drinker consumes 3.1 cups per day.In 2002, there were 29 million people who drank
gourmet coffee every day. Gourmet is defined as specialty coffee (premium), espresso-
based beverages (cappuccino, latte, café mocha, espresso), or frozen and iced coffee
beverages.
THANK YOU
JANNAT ●
Financial
● FINANCIALS a) Risk associated with the business:The major risk that our business could face is new
entrants in the market. Cafes are nowadays so in trend. Every other day someone opens a new café. So
being operational in such a highly competitive environment is quite risky. But taking risks is really
important as it can result in business growth or the business’s downfall.