Assingment 2
Assingment 2
Assingment 2
Subject – Marketing
Management
Q1. Define the process of communication and what are the characteristic of successful communication?
Communication means transferring thoughts, information, emotion and ideas through gesture,
voice, symbols, signs and expressions from one person to another. Three things are most
important and essential in any communication process they are Sender, Receiver and the
Channel (medium).
The sender is encoding the message in any form like voice, written or any signs. So,
The receiver is decoding the message from the sender to understand the message. So,
television is an audio visual medium which decodes the electronic signals into an audio
Communication is simply the act of transferring information from one place, person or
group to another.
Process of Communication
Communications is a continuous process which mainly involves three elements viz.
sender, message, and receiver. The elements involved in the communication process
the receiver. He is the source and the one who starts the communication
2. Message It is the idea, information, view, fact, feeling, etc. that is generated by the
4. Media It is the manner in which the encoded message is transmitted. The message
telephone, internet, post, fax, e-mail, etc. The choice of medium is decided by the
sender.
5. Decoding It is the process of converting the symbols encoded by the sender. After
sent by the sender. Once the receiver receives the message and understands it in
proper perspective and acts according to the message, only then the purpose of
communication is successful.
7. Feedback Once the receiver confirms to the sender that he has received the
8. Noise It refers to any obstruction that is caused by the sender, message or receiver
during the process of communication. For example, bad telephone connection, faulty
Q2. What do you understand by business communication define is role under business?