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Assingment 2

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ASSIGNMENT

Subject – Marketing
Management

Submitted by : Anurag shukla


Business Communication

Q1. Define the process of communication and what are the characteristic of successful communication?
Communication means transferring thoughts, information, emotion and ideas through gesture,
voice, symbols, signs and expressions from one person to another. Three things are most
important and essential in any communication process they are Sender, Receiver and the
Channel (medium).

 The sender is encoding the message in any form like voice, written or any signs. So,

they are offered as Encoder

 The receiver is decoding the message from the sender to understand the message. So,

they often called as Decoder.

 Channel: Any messages or information needs some channel or a medium. Example:

television is an audio visual medium which decodes the electronic signals into an audio

visuals to the audience

 Communication is simply the act of transferring information from one place, person or

group to another. 

 Process of Communication
 Communications is a continuous process which mainly involves three elements viz.

sender, message, and receiver. The elements involved in the communication process

are explained below in detail:

 1. Sender The sender or the communicator generates the message and conveys it to

the receiver. He is the source and the one who starts the communication 

 2. Message It is the idea, information, view, fact, feeling, etc. that is generated by the

sender and is then intended to be communicated further. 

 3. Encoding The message generated by the sender is encoded symbolically such as in

the form of words, pictures, gestures, etc. before it is being conveyed. 

 4. Media It is the manner in which the encoded message is transmitted. The message

may be transmitted orally or in writing. The medium of communication includes

telephone, internet, post, fax, e-mail, etc. The choice of medium is decided by the

sender.

 5. Decoding It is the process of converting the symbols encoded by the sender. After

decoding the message is received by the receiver. 


 6. Receiver He is the person who is last in the chain and for whom the message was

sent by the sender. Once the receiver receives the message and understands it in

proper perspective and acts according to the message, only then the purpose of

communication is successful. 

 7. Feedback Once the receiver confirms to the sender that he has received the

message and understood it, the process of communication is complete. 

 8. Noise It refers to any obstruction that is caused by the sender, message or receiver

during the process of communication. For example, bad telephone connection, faulty

encoding, faulty decoding, inattentive receiver, poor understanding of message due to

prejudice or inappropriate gestures, etc.

Q2. What do you understand by business communication define is role under business?

Q3. What is the important of communication and purpose of communication


Q4. Define types of communication and its barriers
Q5. What type of communication structure has been used in an organization
Q6. What point should be kept in mind while communicating the conversation?

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