Competitor Analysis of Hiring Platforms

 Glassdoor India

An online platform where employees can, anonymously, rate and review the
companies in which they work or have worked. At the same time, employers may
advertise their job listings on the website.

Strengths

Location-based targeting: Has a feature to target candidates based on their location,

Employer Branding: For good reviews, the employees of a company can bring a perspective
from within the company itself, being offered as a premium package

Affordable packages: Its freemium-based package for small companies, as well as its more
complete ones aimed at medium, large, and enterprise organizations

Weaknesses

Hatred: A recent layoff or firing can prompt biased reviews from an employee

Reliability: Following the same principle, it is possible for users to lie regarding their
positions and salaries in the company when leaving commentaries on the platform

Revenue model
Job Posting: Has a freemium-based model for its job posting product. The first three jobs
are free to post, above that a premium of $249 is charged per uploaded listing

Job Advertising:  These help employers drive additional exposure to their listings by
promoting them on top of the job feed
Employer branding: Targeting job seekers across the web through brand advertising,
removing competitors’ ads from a company’s profile, and pushing top reviews on the feed

 LinkedIn
A social media platform for working professionals. It helps you to network, build your
portfolio, do a job posting, and seek a job, all in one place.

Strength
User base & Parent company: More than 300 million MAU & Fully owned subsidiary of
Microsoft, tells the credibility of the platform
Profiling: The LinkedIn profile acts as our professional portfolio like a resume. After
completing the profile by putting all the details in it, the professionals in our network could
post reviews about us and endorse our skills and expertise. Helps one to optimize their
profile for the searches
Promotional Platform: Allows professionals and entrepreneurs to share their products,
services, businesses, and expertise

Weaknesses
Fake users, privacy issues, irrelevant content turning the platform into Facebook, no
diversification in terms of value offered

Revenue model
Talent solutions: Targeting both recruiter and job seeker by offering a recruiter account and
learning platform via premium subscription respectively
Marketing Solutions
Starts with advertising campaigns for LinkedIn’s audience, composed of its users. Businesses
can deliver content to a targeted audience, generate leads, and, measure their ROI (return
on investment)

Sales Solutions

Helps in creating a professional brand and engaging prospects through the network. The
objective is to get sales insights, such as company and job changes or updates

Premium Accounts

Premium Career and Premium Professional accounts stand for 17% of LinkedIn’s revenue.
They are paid subscriptions, which allow users to enhance their searches, get in touch with
people out of their personal network, and have premium information access
  Naukri.com
One of the first careers websites in India offering a forum for employers, placement
agencies, and job seekers to exchange information.

Strength

First mover advantage: One of the first companies to start an online platform for job
seekers and providers. Also, the highest Paying Job Portal

Market share: 60% market share in India and rated on all parameters as India’s number one
work site-page view, scope, and traffic

Sales model: It has a few services that are open to both work seekers and job providers, the
recruiters pay for the rest of their services and Integrated services are also available through
the Naukri app and website

Career management tools: It provides career management tools, resumes advice, work
posts, tips and feedback on resume, interviews, pay negotiations, etc. which leads to
efficient cost and time for employers to hire workers with a particular skill set

Weakness

Human resource: The company has a large employee base and thus the organization is
incurring a high expense of sales force management. Also has a high turnover degree and
attrition rate

Employer branding: Absence of branding which is a big product flaw on the portal

Revenue model

Database sales: Holds the information about all the registered candidates including their
resume, contact details, profile, and others. Naukri.com sells this database to companies
with job openings

E-mail marketing, Premium content, Advertising

Strengths
Established Brand: A well-known job portal in India, backed by the credibility and reputation
of The Times Group, a prominent media conglomerate
Extensive Job Database: Maintains a vast database of job listings, attracting a wide range of
employers and job seekers across various industries
Industry-Specific Features: It offers specialized features for different industries, catering to
specific job market needs and attracting niche employers and job seekers

Weaknesses
User Experience: In a competitive market, a user-friendly and efficient platform is crucial.
Issues with its user interface or experience have led to a decline in user engagement and
loyalty
Regional Variations: India's job market varies significantly by region and industry. The
company faces challenges in catering to diverse regional needs and preferences

Revenue model
Job Posting and Advertising Fees: It generates revenue by charging employers for posting
job vacancies on their platform
Resume Database Access: Employers can access its extensive resume database, allowing
them to search and connect with potential candidates directly
Recruitment Solutions: It offers specialized recruitment solutions and services to employers.
This could involve customized recruitment campaigns, talent acquisition consultancy, or
end-to-end recruitment support.
Sponsored Content and Partnerships: The company collaborates with other companies or
organizations to promote its services or products to its user base.
  eLitmus
A platform for skill assessment and recruitment solutions. It primarily focuses on evaluating
the employability skills of candidates and connecting them with potential employers

Strengths:
Established Assessment Platform: It has established its position as an assessment platform,
conducting standardized tests to evaluate the employability skills of candidates. Its pH Test
has gained recognition and credibility among employers in India
Strong Candidate Pool: This consists of a large pool of job seekers who take the pH Test,
providing a diverse talent pool for employers to select from
Skill Development Services: They offer additional services such as interview preparation,
career counseling, and skill development programs, assisting candidates in improving their
employability and enhancing their chances of securing job offers.

Weaknesses:
Limited Geographical Reach: While the company operates in India, its reach may be limited
to specific regions and cities, potentially missing out on candidates and employers from
other parts of the country
Dependency on Test Performance: It heavily relies on the pH Test scores to assess
candidate skills

Revenue model
Assessment Fees: They charge candidates a fee for taking the pH Test, which is a
standardized employability assessment conducted by the company.
Job Listing and Subscription Fees: The company offers job listing services to partner
companies. Also offers subscription-based services to companies, providing them with
access to additional features or premium services for a recurring fee.
Recruitment Services: They also do recruitment services for companies seeking to hire
candidates from its platform. These services may include pre-screening candidates,
conducting additional assessments or interviews, and managing the hiring process
Value-added Services: These services include resume writing assistance, interview
preparation, skill enhancement programs, and career counseling.

Target market?
They cater to the market comprising college graduates, skill-focused job seekers, and entry-
level job market
  GitHub Jobs
A global platform that connects employers and job seekers in the software development
and technology industry (Target market). It specifically focuses on job opportunities related
to software engineering, web development, data science, cybersecurity, and other tech-
related roles

Strengths
Strong Developer Community: An existing association with GitHub, which has a vast and
active developer community. This allows the platform to attract highly skilled and qualified
candidates in the software development and technology industry
Integration with GitHub Profiles: The integration with GitHub profiles provides employers
with a deeper understanding of a candidate's skills, experience, and code contributions
Targeted Job Board: They specifically target the tech community, making it a focused
platform for connecting employers with developers and tech professionals

Weaknesses
Limited Industry Focus: While they excel in the software development and technology
industry, it has limited coverage or fewer opportunities for job seekers outside of these
domains
Competition from General Job Platforms: Their major competition comes from larger, more
general job platforms that offer a wide range of job categories

Revenue model
Job Listing Fees: They charge employers a fee for posting job vacancies on the platform
Featured Listings: GitHub Jobs offers employers the option to highlight their job listings or
have them featured prominently on the platform for increased visibility
Recruitment Packages: They offer bundled packages that include multiple job listings,
enhanced branding or promotional features, etc.
Resume Database Access: Exclusive access to its resume database to employers, allowing
them to search and connect with potential candidates directly.