Modernising Oral Care

Content guidelines for Influencers

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Contents

Brand Information................................................................................................................................... 3

Keywords for each product ..................................................................................................................... 4

Toothbrush.............................................................................................................................................. 6

Mouthwash ............................................................................................................................................. 7

Tooth Tabs .............................................................................................................................................. 9

Teeth Whitening Powder ...................................................................................................................... 10

Mood board .......................................................................................................................................... 11

Reference content ................................................................................................................................ 12

Reference Concept Idea ........................................................................................................................ 13

Guidelines ........................................................................................................................... 14

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Brand Information
Tagline: Modernising Oral Care

Other brand phrases:

➢ A Healthy Mouth is a Healthy Self
➢ Vegan, Cruelty-free, Toxin free & Natural are the synonyms of HABBITS.
➢ Naturally Derived & Powerful
➢ Safe & Effective Oral Care Products
➢ Oral Care is Self-care
➢ The new age self-care is here

What is Habbits?

Habbits is a naturally-derived range of oral-care products. With plant-based ingredients at its

core, it is free from toxins, SLS, Paraben and fluoride. We do not use any artificial colors and
sweetener in our products.

Experience a modern oral care routine with Habbits!

Not every oral care product is meant to be minty, frothy, and full of chemicals. We all know there
is a need to come up with oral care products that are in sync with today's busy lifestyle. Habbits,
is a huge step towards that.

What does Habbits do for you?

Habbits is here to help you modernise and upgrade your oral health routine with ethical, clean,
and innovative products backed by experts.

What product categories do we have?

Natural Toothpaste | Eco-friendly Toothbrush | Natural Mouthwash | Natural ToothTabs |

Natural Teeth Whitening Powder

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Keywords for each product

Toothpaste
Category Hashtags- #NaturalToothpaste #HabbitsNaturalToothpaste #ToxinFreeToothpaste

Flavours & Benefits-

1. Te-Cha: Tea Tree Oil, Activated Charcoal & Spearmint

Product Hashtag: #TeCha #HabbitsTeCha #TeethWhitening

2. Hem-Co: Hemp Seed Oil, Coconut Oil & Spearmint

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Product Hashtag- #HemCo #HabbitsHemCo #GumProtection

3. Aloe-Ha: Aloe-vera, Coconut Oil, Peppermint & Spearmint

Product hashtag- #AloeHa #HabbitsAloeHa #SensitivityRelief

4. Cooky: Natural Cookie & Cream

Product Hashtag- #Cooky #HabbitsCooky #CavityProtection

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Toothbrush
Made with wheat straw. Eco-Friendly. Charcoal-infused bamboo bristles,

Hashtags- #Plantbased #EcofriendlyToothbrush

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Mouthwash
Alcohol-free
No harsh sensation
Made with Naturally-derived ingredients
Category Hashtags- #NaturalMouthwash #HabbitsMouthwash

Charcoal & Spearmint Mouthwash

#HabbitsCharcoalMouthwash #HabbitsTeethWhiteningMouthwash #TeethWhitening

#UltimateFreshness

• Advanced Whitening stain removal power vs regular mouthwash toothpaste that

does not contain stain removal actives.
• Cavity Protection and Protection from Plaque buildup.
• Remineralize enamel.
• Zero Alcohol means no irritation or burning/harsh sensation.
• Prevents gum disease naturally by reducing inflammation and acting as an
antioxidant.
• Ultimate Long lasting freshness.

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Vanilla-Hemp & Mint mouthwash

#HabbitsSensitivityMouthwash #HabbitsVanillaMouthwash #SensitivityRelief

#SuperFreshening

• Advanced sensitivity relief power vs regular mouthwash that does not contain any
sensitivity easing extracts.
• Cavity Protection and Protection from Plaque buildup.Remineralize enamel
• Zero Alcohol means no irritation or burning sensation.
• Prevents gum disease naturally by reducing inflammation and acting as an
antioxidant.
• Ultimate Long lasting freshness.
• No Fluoride | No SLS / SLES | No Parabens | FDA Certified | Vegan | Toxin Free
• Safe and effective solution for maintaining good oral health and a bright smile.

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Tooth Tabs
Teeth Whitening Geranium mint Natural Toothpaste Tablet
#HabbitsToothTabs #TeethWhiteningTabs

• Enamel Safe Teeth Whitening with natural enzymes, no peroxide

• Shield your sensitive teeth and travel-friendly/sustainable
• Cavity Protection and Protection from Plaque buildup
• Prevents gum disease naturally by reducing inflammation and acting as an
antioxidant.
• Super Long-lasting freshness.
• No Fluoride | No SLS / SLES | No Parabens | FDA Certified | Vegan | Toxin Free
• Safe and effective solution for maintaining good oral health and a bright smile.

Use-case-
Travel friendly
The right amount of toothpaste every single time
An innovation to the age-old toothpaste
Fun new way to brush your teeth

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Teeth Whitening Powder
Hashtags- #HabbitsWhiteningPowder #HabbitsTWP #Teethwhitening #StrongTeeth

• Advanced Whitening & Stain removal power for whiter, brighter and graceful smiles.
• Protection from Cavities & Plaque buildup.
• Remineralizes enamel and eases sensitivity.
• Prevents gum disease naturally by reducing inflammation and acting as an
antioxidant.
• Ultimate Long lasting freshness.
• No Fluoride | No SLS / SLES | No Parabens | FDA Certified | Vegan | Toxin Free
• Safe and effective solution for maintaining good oral health and a bright smile.

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Mood board

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Reference content
https://www.instagram.com/p/CqEWb3GvIpj/

https://www.instagram.com/p/Cp78wedjuhr/

https://www.instagram.com/p/Cpn0NjajsIP/ (with personal care angle)

https://www.instagram.com/p/Co5MK4vj5J4/

https://in.pinterest.com/pin/38773246784105192/

https://in.pinterest.com/pin/799248265134463676/ (tooth tabs)

https://in.pinterest.com/pin/799248265134218183/

https://in.pinterest.com/pin/296745062961322896/ (powder)

https://www.instagram.com/reel/Cp78wedjuhr/?igshid=YmMyMTA2M2Y=

https://www.instagram.com/reel/Cpn0NjajsIP/?igshid=YmMyMTA2M2Y=

https://www.instagram.com/reel/CofqVHGDAOM/?igshid=YmMyMTA2M2Y=

https://www.instagram.com/reel/CqJiEZfj40a/?igshid=YmMyMTA2M2Y=

https://www.instagram.com/reel/CoKWIx1o5r3/?igshid=YmMyMTA2M2Y=

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Reference Concept Idea
1. A brighter smile can boost your confidence and leave a lasting impression.
2. Create a "day in the life" video showing how you use our natural oral care products
throughout your day.
3. Healthy teeth, confident career. Try our natural oral care products.
4. Mini vlog around travel essentials (You can show travel Friendly Tablets )
5. Date ready with bright smile using Habbit.
6. How to get that lively smile? Habbit.
7. Nighttime skincare + oralcare using Habbit Products.
8. Mini vlog around self-care.
9. For Beauty influencers they can show using Habbit products while applying face mask
and having their self-care routine.
10. Benefits of Using Tablets and step by step process (Informative video while adding Voice
over or Text)

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Guidelines
1. Brand Tag: @habbits.in (Instagram & Facebook)
2. Website- www.habbits.in
3. The video must be shot in daylight
4. Reel duration should be between 15-45 secs
5. Swipe up feature, linking to www.habbits.in should be used, wherever possible.
6. If you are not eligible for swipe up, mention the website www.habbits.in as a link.
7. If you are trying to include bathrooms and mirrors, they should be clean and aesthetic
8. All content to be published only after approval from your Point of Contact at TBM.
9. If the content is not according to the guidelines, you will have to edit/reshoot the
content for Approval.
10. You are requested to save the screenshots of analytics of your reels and stories
which are to be shared with TBM for performance analysis.
11. Creators should TAG the brand compulsorily in reels, stories and caption (Do not
TAG any brand other than Habbits)
12. TBM should not be mentioned or tagged anywhere in the content
13. While making the content, the product should not be displayed in a non-premium
way. Eg. Spilling toothpaste on the basin/floor. Scattering the tooth tabs on the floor.
Note- This is a hygiene product.
14. Creators will have to re-work till the content piece is not approved as we're not going
to accept anything that doesn't fit the brand. In such situations, if the creator backs
out the product cost will have to be taken care of by the creator.

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