La Opala 05012022
La Opala 05012022
La Opala 05012022
Institutional Research
India I Houseware
05 January, 2022
La Opala RG BUY
Price: Rs431
Prepped up for Next Leg of Growth Target Price: Rs520
La Opala RG, a market leader in opalware category in India, is all prepped up for its Market Data
next leg of growth. The company’s greenfield expansion of opalware is almost Bloomberg: LOG IN
complete. It will add 11,000tn of capacity to its existing 25,000tn by 4QFY22. It is 52 week H/L: 487/200
expanding into borosilicate glass segment with total capex of Rs700mn spread over Market cap: Rs47.8bn
next 18 months. Together these two capacities at its peak utilisation will double the Shares Outstanding: 111.0mn
sales for La Opala. Strengthening of demand, revamping of internal sales structure Free float: 31.9%
and sharpening up of e-commerce channel will drive growth in short term. We initiate Avg. daily vol. 3mth: 624,212
with a Buy rating on the stock with 45x Dec’23E with target price of Rs520 and an Source: Bloomberg
upside potential of 21% from CMP.
Changes in the report
New capex to aid growth for next three years Rating: Buy
LOG’s greenfield expansion at Sitarganj, Uttarakhand is complete. Commercial Target price: 520
production will commence during 4QFY22. Minor delay has been on account inability of EPS: NA
team of engineers to arrive from UK and Italy (machinery vendors). LOG has retained Source: Centrum Broking
~25% of the machinery cost (~Rs200mn) until the production commence. Total capex is LOG relative to Nifty Midcap 100
Rs1.35bn with capacity of 11,000tn. At peak, this capacity will yield sales of Rs1.8bn. 210
Apart from this the company is setting up capacity for Borosilicate glass over next 18 LOG
months with capex of Rs700mn. At peak utilization, this capacity will clock sales of Rs1.3- 160
1.4bn sales. These two capacity additions will drive growth for next 3-5 years.
110 NIFTY Midcap 100
Demand scenario strong as ever
Demand for La Opala’s dinner set and cups and saucers have remained strong till Dec. 60
2QFY22 was best quarter in terms of sales and profitability in LOG’s history. We expect Jan-21 Apr-21 Jul-21 Oct-21 Jan-22
3QFY22 to be better than the previous quarter. Demand is led by strong marriage season Source: Bloomberg
(~30% demand for La Opala comes from gifting on occasions) and higher spends by Shareholding pattern
consumers on discretionary items. As per the Confederation of All India Traders (CAIT) Sep-21 Jun-21 Mar-21 Dec-20
estimates, 2.5mn marriages were expected to take place from 14th Nov to 13th Dec’21 Promoter 65.6 65.6 65.6 65.6
and total of Rs3000bn were expected to be spend. Also, opalware traders, who were FIIs 6.2 6.3 6.2 5.9
import dependent, have taken a severe hit due to astronomical rise in ocean freight cost DIIs 14.2 14.7 14.7 14.5
in recent times. We also believe that melamine category has lost share to opalware. Public/other 14.0 13.4 13.4 14.0
Source: BSE
Renewed focus on e-commerce
Management has sharpened its focus on e-commerce channel. The company is
reworking on its online catalogue, building better home page for its website and has
recently done fresh agreements with Flipkart and Amazon. La Opala will have separate
page of its brand on Amazon and Flipkart from Jan’22. It will also have its newly refreshed
website ready in next 3-4 months. Current sales contribution from this channel is 5-6%
of total sales. With the current rework, sales from e-commerce channel will double.
Valuations
We expect sales/EBITDA/PAT to grow at CAGR of 25%/35%/40% respectively over FY21-
24E albeit on a lower base of FY21. We assign a Buy rating on the stock with 45x Dec’23E
with target price of Rs520 and an upside potential of 21% from CMP.
Please see Disclaimer for analyst certifications and all other important disclosures.
La Opala RG 05 January, 2022
Thesis Snapshot
La Opala RG versus NIFTY Midcap 100 Valuations
1m 6m 1 year We value La Opala at 45x Dec’23 EPS. Our target multiple on par with its long
LOG IN term 1-yr forward PE multiple. Based on it we arrive at TP of Rs520.
14.9 57.6 80.3
NIFTY Midcap 100 1.9 13.6 43.4
Source: Bloomberg, NSE Valuations Rs/share
Dec’23 EPS 11.5
Key assumptions Target Multiple (X) 45
YE Mar FY21 FY22E FY23E FY24E Target Price 520
Jan-13
Jan-14
Jan-15
Jan-16
Jan-17
Jan-18
Jan-19
Jan-20
Jan-21
Jan-22
Jul-12
Jul-13
Jul-14
Jul-15
Jul-16
Jul-17
Jul-18
Jul-19
Jul-20
Jul-21
P/E Mean
Mean + Std Dev Mean - Std Dev
EV/EBITDA mean and standard deviation
50
40
30
20
10
0
Jan-12
Jan-13
Jan-14
Jan-15
Jan-16
Jan-17
Jan-18
Jan-19
Jan-20
Jan-21
Jan-22
Jul-12
Jul-13
Jul-14
Jul-15
Jul-16
Jul-17
Jul-18
Jul-19
Jul-20
Jul-21
EV/EBITDA Mean
Mean + Std Dev Mean - Std Dev
Based on our channel checks and shared user experiences we believe that Opalware as a
category beats other segments across various key parameters. Opalware is not just aesthetically
better than most other competing segments but it also fares well in terms of pricing, product
strength and weight. The most important quality of opalware, in an Indian context, is it is non-
absorbent of oil and hence product remains bright and shiny despite using over a long period
time.
Exhibit 1: Steel dominates dinnerware market Exhibit 2: Strength and weaknesses across categories
Material Market size (INR mn) Porcelain &
Opalware Steelware Melamine
Steelware 60,000 bone china
Bone china 24,000 Aesthetically good
Porcelain 5,400 Price
Stoneware 600
Chip resistance
Melamine 7,000
Light in weight
Opalware 9,000
Total 106,000 Microwave safe
Source: Centrum Broking, Ambri Inc, Deloitte Industry research Source: Centrum Broking, Ambri Inc
Company Background
La Opala RG promoted by Sushil Jhunjhunwala and Ajit Jhunjhunwala, is engaged in
manufacturing, marketing and distributing opalware and crystalware products. LOG was the first
company in India to introduce opal glass in 1987 by sourcing the technology from Hosan Glass,
South Korea. The company’s first plant, a unit with 650 tonnes pa of capacity, was established at
Madhupur, Jharkhand, which is a region rich in raw materials, such as feldspar and quartz. Later
in 1995, through technology tie-up with South Korea’s Doosan Glass, it started manufacturing
handcrafted crystal glassware at Madhupur with an initial capacity of 1,000 tonnes pa. Today,
capacity at Madhupur stands at 5,000 tonnes pa.
4,500
4,000 Greenfield plant of
opalware: 11000tn 4,091
3,500 Expanded product
portfolio with cups and Borosilicate plant:
3,000 Launched Diva Ivory saucers 9000tn
2,500 3,009
2,493 2,593
2,000 Launched Diva 2,352
Launched Quadra and Sovrana
1,500 Classique
collections under Diva
Launched Solitaire
1,000
1,150
500
298 509
-
FY98 FY08 FY12 FY16 FY17 FY18 FY22E FY24E
Sales
Source: Company, Centrum Broking
In 2007, LOG expanded its capacity by doing Greenfield expansion at Sitarganj, Uttarakhand,
with an initial capacity of 4,000 tonnes pa and capex of INR 400mn. Over the years, the company
has scaled its investments in automated manufacturing technology at the Sitarganj unit to
20,000 tonnes. The company has added one more capacity in Sitarganj, near its existing plant,
with total capacity of 11,000tn taking total capacity to 36,000tn. Rapid capacity expansion has
allowed it to capture 50% of organized market share of opal glass. LOG currently exports to 40
countries with a presence in 600 towns in India (with population of more than 0.1mn) and
presence in 12,000 retail outlets.
Quadra
Ivory
Classique
La Opala
The company’s opalware portfolio includes plates, bowls, dinner sets, cup-saucer sets, coffee
mugs, coffee cups, tea sets, soup sets, pudding and dessert sets while the crystalware portfolio
includes barware, vases, bowls and stemware. LOG markets its opalware products under the
brands, La Opala and Diva (Classique, Ivory, Quadra and Sovrana) and crystalware products
under the brand, Solitaire.
Exhibit 5: Sitarganj facility remains a big driver for company Exhibit 6: Diva continues to be the biggest contributor
(tonnes) La Opala,
Madhupur,
12%
Jharkhand,
5,000 Solitaire, 2%
Sitarganj,
Uttarakhand
Diva, 86%
, 31,000
Exhibit 7: North and South markets continue to dominate Exhibit 8: Predominantly a domestic player
Export, 14%
East, 20%
North, 30%
1,000
800
600
400
200
-
FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20 FY21
-200
-400
OCF before WC WC changes OCF (net of tax)
Source: Company, Centrum Broking
La Opala’s OCF (before working capital changes) more than tripled over FY12-19 because of
superior nature of the business. Onset of pandemic affected CFO in FY20 and FY21. OCF (post
working capital changes) more than rose six fold over FY12-21.
Exhibit 11: Stable working capital over a very long run
140
120
100
80
60
40
20
0
FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20 FY21
Receivables Inventory Payables NWC
Source: Company, Centrum Broking
1.2
1.0
0.8
0.6
0.4
0.2
-
FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20 FY21
Source: Company, Centrum Broking
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LA OPALA
Source: Bloomberg
1 Business activities of Centrum Broking Centrum Broking Limited (hereinafter referred to as “CBL”) is a registered member of NSE (Cash, F&O and Currency Derivatives
Limited (CBL) Segments), MCX-SX (Currency Derivatives Segment) and BSE (Cash segment), Depository Participant of CDSL and a SEBI registered
Portfolio Manager.
2 Details of Disciplinary History of CBL CBL has not been debarred/ suspended by SEBI or any other regulatory authority from accessing /dealing in securities market.
3 Registration status of CBL: CBL is registered with SEBI as a Research Analyst (SEBI Registration No. INH000001469)
LA OPALA
4 Whether Research analyst’s or relatives’ have any financial interest in the subject company and nature of such financial interest No
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No
immediately preceding the date of publication of the document.
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No
such compensation is received
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No
research report
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Whether it or its associates have received any compensation for investment banking or merchant banking or brokerage services from the subject company
12 No
in the past twelve months;
Whether it or its associates have received any compensation for products or services other than investment banking or merchant banking or brokerage
13 No
services from the subject company in the past twelve months;
PORTFOLIO MANAGER
Research Analyst
SEBI Registration No. INH000001469
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