MORNING INSIGHT February 27, 2018

MANAGEMENT MEET UPDATE KANSAI NEROLAC PAINTS LTD (KNPL)

Amit Agarwal PRICE: RS.485 RECOMMENDATION: BUY
agarwal.amit@kotak.com
TARGET PRICE: RS.600 FY20E PE: 35.8X
+91 22 6218 6439
Outlook remains strong
We recently interacted with the management of Kansai Nerolac Paints (KNPL) to
understand the developments in the company and in the sector.
KNPL has been experiencing double digit volume YoY growth across segments
Summary table
(Rs mn) FY18E FY19E FY20E
since the last 12 quarters surpassing the performance of Asian Paints and Berger.
The strong out-performance is on the back of: 1) Strong volume growth witnessed
Sales 46024 51,634 57,742
by the paint sector;2) New and innovative product launches by the company; 3)
Growth (%) 15.1 12.2 11.8
EBITDA 8,398 9488 10692 Strong distribution network of the company (20000+ dealers and 102 depots);4)
EBITDA margin (%) 18.2 18.4 18.5 Heavy promotion through multiple media platforms and 5) Sales aggression
PBT 8,473 9,538 10,867 exhibited by the company. Management (and we agree) expect the growth
Net profit 5,677 6,390 7,281 momentum to continue in medium term as well with increasing disposable income,
EPS (Rs) 10.5 11.9 13.5
healthy GDP growth, strong automotive demand and private/public sector capex
Growth (%) 12.8 12.6 13.9
CEPS (Rs) 11.9 13.2 14.9 in the country. Maintain BUY with an unchanged TP of Rs 600 at 44x FY20E
Book value (Rs/share) 43.2 50.3 57.9 earnings.
Dividend per share (Rs) 4.0 4.0 5.0
ROE (%) 24.4 23.6 23.3 Automobile demand remains strong in India
ROCE (%) 35.9 34.8 34.5
Industrial segment contributes ~45% to KNPL’s revenues with automotive segment
Net cash (debt) 4,245 4,841 6,717
NW Capital (Days) 43.0 42.5 43.5 contributing 75% of the industrial segment revenues. KNPL's strong dominance in
EV/EBITDA (x) 30.6 27.0 23.8 automotive paints segment is supplemented by its parent Kansai's association with
P/E (x) 46.0 40.8 35.8 global OEMs that have a strong presence in India.
P/Cash Earnings 40.7 36.5 32.4
P/BV (x) 11.2 9.6 8.4 Going forward the following factors would keep the demand momentum strong
Source: Company, Kotak Securities – Private Client for automobiles:
Research
1) Increasing disposal income,
2) Seventh pay commission pay-out
3) Expectation of normal monsoon
4) Strong exports and
5) Several new launches by all the companies (as announced in Auto Expo 2018)

Domestic car production data

FY12 FY13 FY14 FY15 FY16 FY17 9MFY18
Total 3,125,800 3,236,568 3,092,783 3,222,946 3,413,859 3,791,000 2,775,379
YoY Growth 6.1 3.5 -4.4 4.2 5.9 11.0
Source: SIAM

Decorative segment expected to remain strong

KNPL has maintained a low double digit volume growth rate in the decorative
segment for the last 12 quarters in the decorative segment outperforming the
performance of market leader Asian Paints and peer Berger Paints driven by:
1) New product offerings - New product launches which are eco-friendly, lead
free, low VOC etc.
2) Aggressive marketing by KNPL- KNPL is one of the largest spender on
Advertisement, which is around 9% of the decorative segment revenue as
against 6% of Asian Paints and Berger
3) Improving geographical reach – north India is the strongest market for KNPL,
now the company is focussing on West and South (which are strongholds of
Asian Paints)
4) Huge Dealer Base – Company current has 20000+ dealers which is growing at
10% CAGR. These dealers are serviced through 102 depots.

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 MORNING INSIGHT February 27, 2018

5) Aggressive sales pitch and higher dealer margins

6) Connecting directly with the customers through initiatives like tinting machines-
75% of the dealers of the company have tinting machines
7) Other factors like increasing disposable income, shortening painting cycle to 5
years (from 10 years over a decade) and increase in per-capita consumption to
3.3 kg (from 1.5 kg over a decade)

Current product portfolio of KNPL

Segment Products
Exterior Excel, Suraksha
Interior Impression, Lotus touch, gold, silver, Disney, Pearl, Beauty
Metal Enamel, Impression
Wood Wonderwood, Impression
Ancillary Primer, Goody, Beauty
Automotive Chemicals, Coats, Heat resistant’s
Protective Industrial coating, powder coating
Source: Company

Brief comparison amongst paint companies

Parameter Asian Paints KNPL Berger
No of Dealers 42000 20000 20000
No of Tinting Machines 30240 15000 14000
Focus Area All High to Mid Mass Products
Focus segment Decorative Industrial Decorative
Key Markets Southern /West North East
Decorative Segment market share (%) 49 8 9
Industrial Segment market share (%) 11 18 6.5
Promotional expenditure in decorative (%) 7 9 7
Operating Margins (%) 19.0 18.0 16.0
Source: Company, Kotak Securities – Private Client Research

Raw Material and Pricing Power

Paint Industry uses two key raw material including crude derivatives and Titanium
Dioxide. The Paint industry is experiencing increase in prices of raw material since
the last 3 quarters. Almost ~60% of the raw material are crude derivatives and
with crude at $65/barrel (+20% YoY), prices of crude derivatives have also
increased. Even prices of pigments like Titanium Dioxide, Iron oxide and Zinc oxide
have increased. To counter this, the management of paint companies including
KNPL have resorted to price increase and optimization.
We are not worried about the raw material situation, as paint companies always
pass on the increase in raw material prices to customers without hurting the
volumes. It is important to note that paint cost about 20% of overall painting cost
and hence doesn’t influence paint demand.
We estimate the margins of the company to remain stable with intermittent price
increases (and even decreases) based on demand and market situation.

Typical cost-sheet in a painting job

Particulars Cost %
Two coats of paints 20
Cost of labour 60
Other expenditure 5
Profit of the contractor 15
Total cost of painting 100
Source: Industry, Kotak Securities – Private Client Research

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 MORNING INSIGHT February 27, 2018

Prices of crude (USD/barrel) Prices of Titanium dioxide (US$/MT)

80 200

70
175
60

50 150

40
125
30

20 100
Jan-16 May-16 Sep-16 Jan-17 May-17 Sep-17 Jan-18 Jan-16 May-16 Sep-16 Jan-17 May-17 Sep-17 Jan-18

Source: Bloomberg

Facilities and Capex

KNPL has four manufacturing facilities situated at Lote in Maharashtra, Bawal at
Haryana, Jainpur in UP and Hosur in Tamil Nadu. During FY16, KNPL sold its factory
land in Chennai and is in process of starting manufacturing facilities in Gujarat and
Punjab. Installed capacity currently stands at ~364,000 tonnes with utilization rate
of ~80%. Even other paint companies including Asian Paints and Berger Paints are
increasing their capacities over the next 3 years. Healthy addition of capacities by
the entire paint industry is a lead indicator that the demand for paints is going to
remain healthy over the next few years.

Current and upcoming facilities of KNPL

Capacity in Metric tonnes
Capacity Year Addition Annual Capex (Rs bn)
Existing FY17 364,000
Addition FY18 67,000 431,000 3.5
FY19 36,000 467,000 1.8
FY20
FY21 60,000 527,000 1.8
Source: Company

Outlook and Valuation

We maintain BUY on Kansai Nerolac We estimate that branded paint demand will remain robust in a country like India
Paints Ltd with a price target of where per capita consumption is very low and 30% paint market is still
Rs.600 unorganised. Management of KNPL also indicated that the volume trends remain
strong for the company and expect the trend to continue in medium term. For
KNPL, we estimate 9% volume CAGR over FY17 – FY20E with stable margins and
ROE of ~23.3% and ROCE of ~34.5% for FY20E. Maintain BUY with an
unchanged TP of Rs 600 at 44x FY20E earnings.

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 MORNING INSIGHT February 27, 2018

RATING SCALE
Definitions of ratings
BUY – We expect the stock to deliver more than 12% returns over the next 12 months
ACCUMULATE – We expect the stock to deliver 5% - 12% returns over the next 12 months
REDUCE – We expect the stock to deliver 0% - 5% returns over the next 12 months
SELL – We expect the stock to deliver negative returns over the next 12 months
NR – Not Rated. Kotak Securities is not assigning any rating or price target to the stock. The report has been prepared for
information purposes only.
RS – Rating Suspended. Kotak Securities has suspended the investment rating and price target for this stock, either because there
is not a Sufficient fundamental basis for determining, or there are legal, regulatory or policy constraints around publishing,
an investment rating or target. The previous investment rating and price target, if any, are no longer in effect for this stock
and should not be relied upon.
NA – Not Available or Not Applicable. The information is not available for display or is not applicable
NM – Not Meaningful. The information is not meaningful and is therefore excluded.
NOTE – Our target prices are with a 9-month perspective. Returns stated in the rating scale are our internal benchmark.

FUNDAMENTAL RESEARCH TEAM

Sanjeev Zarbade Ruchir Khare Amit Agarwal Nipun Gupta
Capital Goods, Engineering Capital Goods, Engineering Logistics, Paints, Transportation Information Technology
sanjeev.zarbade@kotak.com ruchir.khare@kotak.com agarwal.amit@kotak.com nipun.gupta@kotak.com
+91 22 6218 6424 +91 22 6218 6431 +91 22 6218 6439 +91 22 6218 6433

Teena Virmani Ritwik Rai Jatin Damania Jayesh Kumar

Construction, Cement, Building Mat FMCG, Media Metals & Mining Economy
teena.virmani@kotak.com ritwik.rai@kotak.com jatin.damania@kotak.com kumar.jayesh@kotak.com
+91 22 6218 6432 +91 22 6218 6426 +91 22 6218 6440 +91 22 6218 5373

Arun Agarwal Sumit Pokharna Pankaj Kumar K. Kathirvelu

Auto & Auto Ancillary Oil and Gas Midcap Production
arun.agarwal@kotak.com sumit.pokharna@kotak.com pankajr.kumar@kotak.com k.kathirvelu@kotak.com
+91 22 6218 6443 +91 22 6218 6438 +91 22 6218 6434 +91 22 6218 6427

TECHNICAL RESEARCH TEAM

Shrikant Chouhan Amol Athawale
shrikant.chouhan@kotak.com amol.athawale@kotak.com
91 22 6218 5408 +91 20 6620 3350

DERIVATIVES RESEARCH TEAM

Sahaj Agrawal Malay Gandhi Prashanth Lalu Prasenjit Biswas, CMT
sahaj.agrawal@kotak.com malay.gandhi@kotak.com prashanth.lalu@kotak.com prasenjit.biswas@kotak.com
+91 79 6607 2231 +91 22 6218 6420 +91 22 6218 5497 +91 33 6625 9810

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 MORNING INSIGHT February 27, 2018
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