ME NSW E AR E NSE MBLE

P ART 1
V I C T O RI A C H EW & EM MA WU

M A RC H 7, 2 0 2 3
TABL E O F CO N TE N TS
TA BLE OF CO NTE NTS .. ............................................ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . P G 2

M A RKET R E SE AR CH .... ............................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . P G S 3 - 4

T R EN D RESE ARCH: A / W 2 3 / 24 ................................ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . P G S 5 - 6

IN -STORE R E SE AR CH: A / W 2 3 / 24 ............................ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . P G 7

S U MM ARY AND KEY TA K E AWAYS ............................ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . P G 8

A S PIRATIONAL BRAND : H U GO BOSS ...................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . P G 9

H I STORICAL I NSPI R ATI ON : T H E 20 S ........................ . . . . . . . . . . . . . . . . . . . . . . . . . . . P G S 10 -11

CO MPARISON: 1 920’ S TO N OW................................ . . . . . . . . . . . . . . . . . . . . . . . . . . . P G S 12-13

TA R G ET MARKE T PROF I L E ....................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . P G 14

T H E ME B OARD.......................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . P G 15

M O OD B OARD............................................................ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . P G 16

D ES IGN BR I E F AND SU STAI N A BI L I TY...................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . P G 17

R EFEREN CE S ............................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . P G S 18 -19

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M A RK ET RE SEAR C H
Introduction

Men’s tailoring market is an apparel market that focuses

on bespoke, high-quality suiting and formal wear for
men. The market is defined by expertise, technicality,
craftsmanship and premium fabrics and materials.

According to Business of Fashion, the menswear market is

currently one of the fastest-growing apparel markets and
it is forecasted to surpass womenswear in growth over the
next four years. Significantly, it is reported that the market
is projected to reach $547.9 billion in global sales by 2026
with an average annual growth rate of 5.8 percent, whereas
5.3 percent for womenswear (Miller, 2022). In regards to
the tailoring market in menswear, bespoke and made-to-
order garments have been rising in popularity due to the
increasing disposable income (Fact MR, n.d.).

Key Factors

In recent years, the rise of more casual dress codes components: dress shirts, pants, jackets, and accessories.
in workplaces largely due to the COVID-19 pandemic These often come in sets; suits include the tailored jacket
has impacted the market’s demand and its targeted and pants while three-piece suits include a waistcoat.
consumers. The environmental changes and shifts in Pants are then divided into chinos, typically more
cultural values are influencing factors to the growing lightweight and made from cotton twill, and trousers,
popularity of versatile and comfortable styles, such as which often have a looser fit with heavier-weight fabrics
stretch fabrics. The heightened desire for attending social such as wool (Blank Label, 2022). Traditional tailored
events and special occasions after the lifted COVID-19 menswear has many options for accessories, such as bow
pandemic restrictions is also an important environmental ties, narrow or regular-width ties, cuff links, pocket squares
response to consider. and suspenders.

Menswear suits typically consist of the following

PAGE 3
Historical Style Influences popularity with its business-like and Ivy League image; it
was made from two pieces instead of the traditional four.
Savile Row in Mayfair, Central London, is renowned as one Key elements include lowered armholes, lighter shoulder
of the most well-known locations in the world for its quality pads, straight cut, loose sleeves, and welt pockets with
men’s bespoke tailoring, made-to-measure garments, and flaps; the features also made the suits easier for mass
formal ready-to-wear (Carvell & McCabe, 2020). In 1846, production (Cooper, 2020). The sack suits in general are
tailoring was introduced to the street by Henry Poole and single-breasted without darts and have a single vent.
it slowly transitioned from a residential area to a central for
menswear (Savile Row, n.d.). Over the years, Savile Row has The style of Italian suits was first adopted in 1952 by the
tailored bespoke garments for high-profile clients such as fashion house ‘Brioni’. Named the ‘Roman Style’ suit, it was
the British Royal Family, political figures such as Winston popularized after the 1953 movie ‘Roman Holiday’ starring
Churchill and celebrities. Gregory Peck, who wore an Italian style suit (Cooper, 2020).
Similar to the British suit, it has high armholes and it close
Today, men’s suiting is often categorized into three fitting to the body. However, Italian suits have minimal
distinct styles: British, American, and Italian suits (Cooper, shoulder pads and are also less structured and relatively
2020). The British suit was coined in Savile Row by Henry lightweight with double welted pockets without flaps
Poole and his tailoring house, who played a key role in (Cooper, 2020).
establishing the street as a tailoring center in the world. He
created the first tailless suit jacket in 1860 commissioned
by Edward VII, Prince of Wales, and went on to influence
the development of future tailoring styles (Cooper, 2020).
Key characteristics of a British suit include high armholes,
structured and thick shoulder pads with slight roping, a
close-fitting torso, narrow sleeves with surgeon’s cuffs,
and flapped pockets with a ticket pocket. The suits were
historically worn only by military officials and nobility so
the highly structured and classic appearance was meant to
elevate their formality and status (Cooper, 2020).

With the Roaring 20s in the United States, people generally

had higher disposable income and could spend more on
dressing themselves. The increase in mass production
in the textile industry due to industrialization also made
suits less expensive and more accessible (Cooper, 2020).
The Brooks Brothers introduced the sack suit and rose to

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TRE ND RE SEAR C H: A / W 23 /24
Colour

According to Nick Paget from WGSN, the Autumn

Winter 23/24 season for menswear “...Men’s Colour
Forecast encapsulates the diverse lifestyle influences and
motivational forces that will drive consumers as we head
into 2024, including wellbeing, discovery, transformation,
simplicity and pleasure”. Practicality and versatility
including colour and transseasonal styles are key areas
of emphasis for the season (Paget, 2021). Regenerative,
calming colours point towards the desire for wellness and
healing but the reemergence of vibrant palettes points
toward the desire for fun and exploration (Paget, 2021). The
specific palettes designated for menswear take inspiration
from the five key colours of the season: Digital Lavender,
Sage Leaf, Galactic Cobalt, Astro Dust and Apricot Crush
(Clark, 2021).

Fabrication and Sustainability

Twills, herringbones and hatched tweeds are key fabrics in

tailoring for the season with a focus on vintage, traditional,
and rustic themes (Ajimal & Cortesi, 2022).

The textile forecast report recommends fabrics that are

responsibly sourced wool with RWS and ZQ certifications the utility trend including details such as bellow pockets,
with BCI certitifed organic and recycled cotton for blends storm flaps and contrast toptstitching. Atheleisure blazers
(Ajimal & Cortesi, 2022). featuring design lines through panelling are also a key
trend but are for more semi-formal and everyday wear
instead of traditional inspired tailoring. Jackets with belts,
Design Details
ties, or contrast shawl lapels are also recurring design
details of the season. Finally, concealed front closures
Workwear-inspired suiting are forecasted to continue

PAGE 5
 responds to the modern work and lifestyle while retaining
or gaining appeal to consumers across a wide age range.
In summary, traditional looks and styling with a play on
colour and softer, slouchier silhouettes are the key themes
for men’s tailoring the upcoming season (Paget, 2022).

Prominent features in men’s shirts and woven tops include

an oversized silhouette and buttondown collars (Zagor,
2022). Design details include dropped shoulders, single
patch pocket, and variations on centre front plackets. “Full-
cut Smart Trousers” or wide straight leg pants and high
waisted slim flared trousers with 70s influence suggests
the continuous shift towards relaxed silhouettes (Zagor,
2022).

through plackets are also noteworthy as a unique play on

timeless and classic silhouettes (Paget, 2022). These design
features play on styles that are familiar and comfortable
for the consumer whilst offering twists to retain or reignite
their interest.

With an increasing emphasis on functionality, consumers

are attracted to garments that are versatile, multi-
functional yet stylish. As described by Paget, the “travel”
suit” accomodates the shift in work environments and
business through textile innovations such as crease-
resistant, natural materials that are easy to care (2022).

Blazers and jackets inspired by heritage checks are also

in trend for Autumn/Winter 23/24. The classic silhouette

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I N- STOR E R ESE AR C H
The ‘Boss’ by Hugo Boss was one of a few higher-
end designer menswear stores at Richmond Centre.
The suiting and formalwear were located at the back
of the store, creating a sophisticated and exclusive
atmosphere.

The slim-fit single-breasted jacket by Boss featured

its ‘performance fabric’. The feature is one of the key
attraction points for this product as the wearer can
still be comfortable without restriction to movement
while also appearing professional and sharp. Made
from 100% polyester for the self fabric, the jacket
has a similar appearance as traditional ones but has
modern detailing such as decorative topstitching and
patch pockets. The lining only covers the front, back
facing and sleeves as the centre back seam is bound
as a finishing. This indicates that the jacket is not one
of the most highly priced products due to the lack of
finishing.

Hudson’s Bay at the Richmond Centre offers a wide

selection of semi-formal and formal suiting with
different price ranges. As it is a department store, there
were many brands that were available - some more
well-known than others. Nevertheless, it offered men’s
suits at various pricepoints and quality, available for
consumers with different needs and aspirations for the
garments.

The department store also offered some selected suits

and separates from ‘Boss’. The suiting also contains
some stretch (74% virgin wool/22% polyester/4%
elastane) but almost 3/4 of the fibre content were from

PAGE 7
 SU MMARY AND KEY
TAK E AWAYS
The men’s tailoring market places a emphasis on a high
attention to detail, custom and high quality suiting
and formalwear. The projected growth in the general
menswear market demonstrates an overall shift in
consumer behaviour which result of an amalgamation
of various factors. Furthermore, the extensive historical
background in tailoring is a key source of inspiration for
wool compared to the previous 100% polyester. The double modern day design. The 20s offered several key styles and
welt pocket with flap has a more complicated construction the evolving silhouettes reflected connections to historical
process than the patch pockets in the first jacket from the events happening during that time. Based on the historical
Boss store. research, main areas of focus would be the fit, lapel width,
and choices in fabrication.
There were also several variations of collars and cuffs, but
mostly cutaway, semi spread, button-down collars and Consumers also have changing values and priorities
one button round or angle cuffs. Fabrication were mostly in their apparel - the past few years have signified
from 100% cotton such as the Rodd and Gunn shirt above how comfort and versatility are important factors of
($179.00), or a cotton blend (96% cotton/4% elastane) Calvin consideration. This is evident through the in-store research
Klein spread collar shirt with slightly stretch for ease and conducted, where a recurring selling point was the fabric
comfort. and its stretchability. The construction methods, fabric
quality and fibre content fluctuated with the price points;
each were catered to their own target market’s needs and
intended purpose for the garment. As such, incorporating
elements such as traditional patterns and ease-of-care
may increase its transseasonal appeal and longevity.
In conclusion, despite changes in demand in recent
years, tailoring in menswear is a resilient market that will
continue to be present for those who value the exclusive
and fine detail in its craftsmanship.

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ASPI RAT IO N A L BR AND: HU GO BOSS
History Psychographic:
The target consumer is fashion forward and values the way
Founded in Metzingen, Baden-Württemberg, Germany in they dress as a form of confident self expression. Pricing
1924, Hugo Boss is a designer brand that primarily offers is not the highest concern and they are willing to spend
apparel, accessories and fragrances (Hugo Boss, n.d.). The more for quality and stylish products in return.
eponymous brand originally began as a workwear label but
turned into a manufacturing factory to produce uniforms Competition
for the rising Nazi Party in the Weimar Republic of the
1920s and significantly increased sales (Hugo Boss, n.d.). As a brand with long historical connection, main
After the founder’s death in 1948 and the end of World competitors for Hugo Boss are heritage brands such as
War II, the brand shifted to making men’s suiting. Hugo Burberry, Christian Dior, and Ralph Lauren. They are all
Boss started to be recognized as an international brand common household names worldwide for luxurywear and
after they started to sponsor professional motorsports each has its own distinct perceived lifestyle and image.
under the ‘Boss’ division, and the first womenswear
collection was launched in 1998. ‘Boss’ further divided into Sustainability
three subsidiary labels: Black Label (business), Orange
Label (everyday athletic wear), and Green Label (outdoor Hugo Boss has an extensive page on their corporate
activewear) (Gustafson et al, n.d.). The ‘Made-to-Measure’ sustainability plan; many are still in implementation stages.
line was launched in 2011 for men’s tailored suits and The wool used have the Responsible Wool Standard (RWS)
separates. Today, Hugo Boss has expanded to be a well and ZQ-Merino certifications, which ensures and protects
established global luxury label and well known for their animal welfare in production. Their ‘DownPass’ line can be
menswear and suiting. traced back to the farms through individual verification
numbers. Hugo Boss has invested $5 million partnered
Target Market with HeiQ Aeoni, which is a cellulosic filament yarn that,
“made out of cellulosic biopolymers that during growth
Demographic: bind carbon from the atmosphere” aiming to replace
Hugo Boss is divided into two brands: its flagship ‘Boss’ polyester and nylon (Heiq, n.d.). They also have a cicular
which targets millennials and ‘Hugo’, which has a slightly design outline, highlighting on “renewable or recycled
lower pricepoint and focusing on more casualwear materials, design for recyclability, and longevity” (Hugo
(Maguire, 2022). The ‘Boss’ brand likely targets upper- Boss, n.d.). One of their current implementations include
middle or upper class consumers as their men’s tailored the launch of a resale platform and repair services.
suits have a high-end pricepoint.

PAGE 9
HI STO R ICAL IN S PIR ATION : TH E 20s
In the 1920s, men’s tailoring underwent significant
changes, reflecting the shift in fashion and culture. It
placed an emphasis on simplistic design which was
synonymous with womenswear of that time. Jackets
were often single breasted and had one to two buttons.
According to Martin Pel, “British men were perceived
to be sartorially the most elegant, and fashionable men
hoped to emulate the style and heritage of Savile Row
and the English elite” (n.d.). Men’s pants during the 1920s
were relatively looser fitting; the Oxford bags and the plus-
fours were predominant styles that developed during
the decade (Reddy, 2018). Jazz suits and Norfolk jackets
were popular styles, which fitted closer to the body and
emphasized the hourglass figure with a higher waistline.
higher buttoning point (around sternum) and waistline.
(Schneider, 2021) The buttoning point was lowered and
Tailoring Techniques had wider lapels in latter half of the decade, which is
stylistically more similar to present day suiting designs.
Men’s tailoring was characterized by soft tailoring Typically sleeves had three buttons and were more widely
especially in the late 20s and was believed to be spaced with no vents for more streamlined appearance.
introduced to Savile Row by Frederick Scholte. The Dutch (Schneider, 2021)
tailor popularized the drape cut; it had additional ease in
the chest and a tapered waistline and, “...provide[d] a very Vests and waistcoats more optional; if worn they had a
nice balance between a firm structure and comfort.” (van lower neckline cut which showed more of the tie and shirt
het Hof, n.d.). Softer collars were more in trend rather than underneath. The hem of the waistcoats were also longer
its starched counterpart in the previous decade. Suits were with pointier corners. In Europe the bottom button was not
commonly made from made from wool, mohair, tweed or always buttoned but it was still fully done in the the United
corduroy; the fabrics were considerably heavier in weight States.
compared to present day preferences.
Front trouser pleats began to rise in popularity in the late
Style Details & Characteristics 1920s to sustain the crease line when worn.Detachable
collars were more preferred by older upper-class men,
In the early half of the 1920s, the jackets often had a while attached and turndown collars by younger men.
(Schneider, 2021) Single or double cuff links, french cuffs,
PAGE 10
single barrel cuff links with functional buttons were With the Roaring 20s in the United States, people
most often seen on collared dress shirts during this time generally had higher disposable income and could spend
(Schneider, 2021). more on dressing themselves. The increase in mass
production in the textile industry due to industrialization
Suit Styles also made suits less expensive and more accessible
(Cooper, 2020). Overall, men’s tailoring in the 1920s was
Popular styles during this 1920s include the Jazz suit, Ivy characterized by changes in silhouette and fit which
League, English look, and conservative American suit. Jazz reflected the changing attitudes towards fashion and
suits in the early 20s were characterized by its extremely culture in the aftermath of World War I.
close-fitting silhouette with a higher waistline, military
back half belts and shawl collars. Variations were made
through pleats, yokes, and seamlines in the back (Vintage
Dancer, n.d.). The pants were also slim fitting and the
hem ended above the ankle. During autumn and winter
months, the suits were typically in darker colours such
as navy blue and dark gray (Vintage Dancer, n.d.). The Ivy
League style, inspired by British academia were popular
amongst younger men; like the jazz suit, it also had a
slimmer cut. Main details include a narrower lapel, 2-3
buttons with high buttoning point and were generally
longer (Vintage Dancer, n.d.).

The English look in the United States was heavily inspired

by Savile Row and the Prince of Wales. The jackets had
straight cut and were typically single-breasted, had 3 1/2 Trend Forecast vs. 1920s Tailoring
inch wide lapels and two large pockets (Vintage Dancer,
n.d.). The trousers also had a straight leg; they were Fabrication: Wool, Tweeds
pleated in England but replaced with centre press in the Design Features: Belts, Large pockets, Shawl collars,
United States. The conservative American suit style also traditional styles like notched lapels
had a more relaxed fit in the body and sleeves with broad Silhouette: Relaxed fit, wide trousers
shoulders (Vintage Dancer, n.d.). The lapels continued to
increase in width and grew to 3 3/4 inch wide by the end
of the decade. The high-waisted trousers during the 20s
were wider and sometimes tapered, with pockets, centre
creaseline, and either a cuff or plain hem (Vintage Dancer,
n.d.).

PAGE 11
COM PA R ISO N : 1920 ’ S TO NOW
Compared to the 1920’s, men’s forecasted colours for the AW/23/24 season is a
spectrum. It is no longer dull or very conservative, instead, it allows for men to choose
from a variety of colours to clothe themselves with. Giving them more expressive
freedoms in how they dress. Even if it were not for more masculine dressing, men
now have more options for clothing because of cloth dyeing technology today.

AW23/24 1920’s

Gem tones, pastels, pink shades and violets are all forecasted to be a part men’s
fashion very soon according to WGSN. Even ombré colour gradients are making their
way into menswear. However, there are still those who believe these ‘feminine’ colours
emasculate men, which is not the case. Menswear in the 1920’s even had some pastel
colours to choose from. Compared to now, a step forward in menswear is to give these
men more variety in their colour options aside from their blacks, white, and greys.
Allowing for such colours to be worn empowers men to break the gendered colour
barrier and look good while doing so. (Zagor, 2022)

PAGE 12
COM PA R ISO N : 1920 ’ S TO NOW

Since many suits now are still premade and ready-

to-wear, the art of tailoring is making a subtle return to
those who seek out the service. Bespoke suiting, tailor-
made garments are making a comeback. Compare it to
before when most suits were tailor-made to fit like a glove,
the return of tailored suits will allow for more stylish and
flattering fits.

In terms of fabrication, suiting materials are more

accessible, however, the tiers of quality will vary depending
A/W 1920-1921 Tailoring and Swatch Book
on price. The more widespread production and textile Edward Rose & Co tailors, Chicago, IL
business overall produces several thousands of fabrics to
choose from for any garment. In terms of suiting however,
fabrics have become standardized and more common
due to the mass production of ready-made suits. With it,
has come the production of textiles with sustainability in
mind. Made from recycled materials such as polyesters and
cotton, and fair-trade materials with certification for being
cruelty-free, suiting fabrics are now made with the future
in mind. The sustainability issue for us now would not
have been an issue in the 1920’s, as at that time, economic
growth and political change were at the forefront of
people’s lives.

(Left to Right) OAMC wool blazer and Hugo Boss suit jacket. Taken at
Richmond Centre

PAGE 13
TARG ET M A RK ET PR O FIL E
Demographic

-Age: Men 35-45

-Location: Vancouver BC
-Lives alone/ with a pet
-Full Time worker
-Salary Range: $70,000-$100,000/year

Specific target market model detailed below*

Psychographics Values Shops at

Theodore doesn’t buy clothing often, He buys his casual clothes
which is why when he does shop, from:
Hobbies/Lifestyle:
he is willing to spend a bit more for -Lululemon
-Business meetings
pieces he wants. -Nike
-Meeting clients at cafés
Below is Theodore’s personal ranking -BOSS
-Reading novels
of what he prioritizes in clothing. -Patagonia
-Reading business reports about the
(From most to least important):
latest financial trends
-Quality/ Longevity (each piece is an He buys his suits and suiting
investment) from:
“Meet Theodore Lamb” Relationship Status -Brand name -Hugo Boss
-Durability -Ralph Lauren
-Dating a woman called Theodora -Fit/style *He aspires to one day
Biography
Wolf -Comfort/Care own a Brioni suit jacket
-She is a veterinarian -Sustainability *Has recently bought a
-Age: 35 -She is a pescetarian -Trends Brunello Cucinelli blazer
-Sex: Male -She owns a calico cat named *He also plans on
-Salary: $85,000/year Gordina Preferences ordering a silk tie from the
-Consultant at Deloitte -She has been with Theodore since -Enjoys “omakase” on special House of Bijan fairly soon
-He owns his own apartment in they were both 19
downtown Vancouver occasions at his favourite sushi
-Grew up in East Vancouver restaurant (Masayoshi)
Transportation
-He has a tuxedo cat named -Enjoys classical music and EDM Fashion Inspiration
Gordon -Enjoys fruity cocktails over hard
-Public Transit (Canada Line) to get liquor -Magazines
-Is currently planning on renting a
to work downtown and avoid traffic -Likes KFC (Korean Fried Chicken not -Social Media
townhouse soon
-Owns an audi for personal use (will the American one) -Movies (James Bond films)
sometimes drive it to meet clients) -Goes in for a weekly massages every -His father, Theo Lamb, and
-Ride shares (depending on sobriety) Saturday (paid for by company) mother Doré
PAGE 14
TH E M E B OA RD

PAGE 15
M OO DBOAR D

PAGE 16
D E S I G N BR IEF AND SU STAIN ABILI TY

In line with modern-day aspirations for a sustainable future and expectations, the
collection of menswear that will be designed for the AW23/24 season will utilize fabrics
that have been sourced ethically and sustainably. This means acquiring materials such as
wool with the Responsible Wool Standard (RWS) certification to ensure the material has
been sourced cruelty-free. Additionally, to ensure the circularity of synthetic materials,
recycled polyesters and buttons made from recycled plastics will be used to help keep
some additional waste out of landfills.
The overall style and theme of this collection is inspired by the 1920’s, where
the excesses of wealth have begun to shine through with more lavish clothing and
accessories. The ‘three-piece suit’ is one of the styles that will be brought back into this
collection, as well as more ornate tie patterns to help emulate the aesthetic. To bring a
more ‘modern’ twist to the collection, the trending colours of the AW23/24 menswear
season will be intertwined with the 1920’s pinstripes and plaids. Additionally, the wools,
tweeds, and corduroys of the 1920’s will be brought back, except, in a more sustainable
fashion.

PAGE 17
REF E R E N C ES
Images
[15th July 1925: A group of young men from the Special English Speaking Union pose by a fountain in Trafalgar Square, London] (1925). https://vintagedancer.
com/1920s/1920s-mens-fashion-the-suit/
[Actors Rudolph Valentino, WS Hart, Douglas Fairbanks 1925]. (1925). https://vintagedancer.com/1920s/1920s-mens-fashion-the-suit/
[Jack Buchanan 1925 wearing oxford bags with navy sport coat]. (1925). https://vintagedancer.com/1920s/1920s-mens-fashion-the-suit/
[“Oxford Bags” at their widest]. (1932). https://www.flickr.com/photos/trevira/4068533448/

Mood and Theme Board

Demirci, F. N. (2021). Facade of old building with ornamental details. photograph.
alleksana. (2020). Papers on Gold Tray. photograph.
Altameemi, H. (2020). Classic decorative vase near stairway. photograph.
Avans, M. (2020). Arc de Triomphe Monument. photograph, Sankt-Peterburg, Russia.
Cottonbro. (2020). Yellow Roses in Clear Glass Vase on Brown Wooden Table. photograph.
furkanfdemir. (2020). Stylish man entering old stone building. photograph.
Hasanbekava, D. (2021). Serious formal man reading book on couch. photograph.
Izonin, V. (2021). Well-Dressed Men Leaning on Railing. photograph.
Lioncat, O. (2021). Narrow street with old buildings. photograph.
Lobo, K. (2021). Polished retro car with shiny chrome details parked on street. photograph.
MAKHASETTE. (2020). Well dressed businessman with smart watch. photograph.
Nosrati, A. (2023, March 1). Elegant man in a suit walking by a sports car · Free Stock Photo. Pexels. Retrieved March 6, 2023, from https://www.pexels.com/photo/
elegant-man-in-a-suit-walking-by-a-sports-car-15654407/
Orlova, M. (2020). Stylish black businessman near old city building. photograph.
Spiske, M. (2016, May 26). Free stock photo of Antique, automobile, automotive, Buick, car, car ... Pexels. Retrieved March 6, 2023, from https://www.pexels.com/
photo/car-vehicle-vintage-classic-103286/
Vintage table surrounding by old decorations. (2021). photograph.
Vragova, A. (2021). Elegant young businessman in formal outfit standing in house. photograph.
Yodia, R. (2023). Light city fashion man. photograph.

Research
1920s mens suit and Sportcoat history. Vintage Dancer. (2013, July 18). Retrieved March 6, 2023, from https://vintagedancer.com/1920s/1920s-mens-fashion-the-suit/
1920s mens suit sale | vintage peaky gangster suits in Australia. (n.d.). Retrieved March 7, 2023, from https://www.angeljackets.com/ca/categories/1920s-Mens-Suit/
Ajimal, N., & Cortesi, E. Textile Sourcing Guide: Men’s A/W 23/24. WGSN. https://www.wgsn.com/fashion/article/62fca64493857ed0ef299d4c
Bennett, J. (n.d.). Men’s Fashion. Hancock Historical Museum. Retrieved March 6, 2023, from https://hancockhistoricalmuseum.org/i-love-the-1920s/mens-fashion/
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