Business in The Global Economy
Business in The Global Economy
Business in The Global Economy
Economy
Chapter 3
Section 3.1 International Business
Basics
Absolute advantage:
Domestic business: when a country can
produce a good or
service at a lower cost
than other countries
International business: (based on available
resources)
Comparative advantage:
a situation in which a
Also called: country specializes in the
production of a good or
Foreign trade
service at which it is
World trade relatively more efficient
Why would the US (make decisions based
choose to engage in on demand of market)
international business?
Section 3.1 International
Business Basics
Imports: Exports:
Climate Language
Terrain Religion
Values
Seaports
Customs
Natural resources
Relationship
Section 3.2: The Global
Marketplace
Environment continued: Environment continued:
Economic Development: Political and Legal
Concerns:
Literacy level
Type of system
Technological
opportunities Stability of government
Agricultural Business policies/laws
dependency
Infrastructure:
transportation,
communication, and
utility systems
Section 3.2: The Global
Marketplace
Trade barriers: Quotas:
Restrict free trade Limit as to quantity of
goods that can be
Formal and informal traded
exist
Reasons for limits:
Formal:
Safety (physical and
Quotas industrial)
Tariffs Regulate supply/prices
Embargoes Express dissatisfaction
Informal:
Culture
Traditions
Religion
Section 3.2: The Global
Marketplace
Tariffs: Embargoes:
Elimination of trade with
Taxes placed on
another country
imported goods
Ex: Cuba
Set to encourage
domestic business Reasons:
How set: Dissatisfaction of
policies/laws
Weight (pound, gallon,
etc.) Safety (physical and
industrial)
Value of product
Prevent sensitive goods
Many believe this should from being sent to
be used in the US on wrong people
imported items. Why?
Section 3.2: The Global
Marketplace
Encouraging International
Trade:
Creates jobs
Fosters economic stability
Develops allies
Ways to encourage:
Free-trade zones
Free-trade agreements
Common markets
Section 3.2: The Global
Marketplace
Free-Trade Zones:
Selected area where products can
be imported duty-free and then
stored, assembled, and/or used in
manufacturing
Usually in seaports/airports
Free-Trade Agreements:
Member countries agree to
remove duties, also called import
taxes, and trade barriers on
products traded among them
Example: NAFTA
http://www.cbp.gov/trade/nafta
Section 3.2: The Global
Marketplace
Common Markets: Examples of common
markets:
Members do away with
duties and other trade EU: European Union
barriers LAIA: Latin American
Allow companies to Integration Association
invest freely in each
Goals:
member’s country
Expand trade
AKA: economic
community Promote regional
economic integration
Have a common,
external duty on
products imported from
non-member countries
End of Section 3.2
Section 3.3: International
Business Organizations
MNC Strategies:
Global strategy: use the
Multinational company
same product and
(MNC): marketing strategy
world-wide
Multinational strategy:
treat each market
Home country: contains differently and appeal to
the parent company their individual needs
Adapt to:
Host country: contains a
Customs
branch of the company
Tastes
Buying habits
Section 3.3: International
Business Organizations
Drawbacks of MNC:
MNC Benefits:
Become dependent on
Variety of products
MNC for jobs in host
available for consumers
country
Competitive prices
MNC dominates in host
Career opportunities country
Foster positive Consumer dependency
relationships between
Influence/control over
countries
political power
Section 3.3: International
Business Organizations
Entering the global market:
Licensing:
Selling the right to use some intangible property (production
process, trademark, brand name) for fee or royalty
Low financial investment, financial return, and risk
Ex: Gerber selling baby food in Japan, characters/emblems on
different products
Franchising:
The right to use a company name or business process in a
specific way (for a fee)
Branch company (franchisee) adopts many attributes of parent
company (franchisor) such as:
Name
Colors
Advertising (meet legal requirements and cultural sensitivity)
Packaging
Section 3.3: International
Business Organizations
Joint Venture:
Agreement between two or
more companies to share a
business project
Share:
Raw materials
Shipping facilities
Management activities
Production facilities
Popular in manufacturing
Ex: Ford and Mazda
Section 3.3: International
Business Organizations
World Trade Organization
(WTO): https://www.wto.org/
Created in 1995 to promote
global trade
Settles disputes and enforces
free trade between members
(over 150)
Goals:
Lower tariffs that discourage free
trade
Eliminate import quotas
Reduce barriers for banks,
insurance, and other financial
companies
Assist poor countries with Photo credit:ww2.cfo.com
economic growth
Section 3.3: International
Business Organizations
International Monetary Fund (IMF):
www.imf.org
Established in 1946 due to growing
economic interdependence between
nations
Over 150 members
Promotes economic cooperation and
maintains system of world trade and
exchange rates
Before IMF:
Photo credit: IMF Org.
Country could change currency value to
attract foreign customers
Impose trade restrictions or lower value
of currency
Possible trade wars
Section 3.3: International
Business Organizations
World Bank: http://www.worldbank.org/
AKA: The International Bank for Reconstruction and Development
(over 180 members)
Established in 1944 to provide loans for rebuilding after WWII
Today: provide economic aid to less-developed countries
Used to build: communication systems, transportation networks, and
energy plants
Two divisions:
International Development Association—loans for developing countries
International Finance Corporation—promotes joint ventures and provides
capital/technical help to private companies in nations with limited resources