Visitor Economy

Workforce and Skills

Interim Action Plan
2023-24

June 2023

Visitor Economy Workforce and Skills Interim Action Plan – 2023-24

Context

Under THRIVE 2030, the national visitor economy strategy, the THRIVE 2030 Workforce and Skills
Technical Working Group (the Working Group) guides the development of a long-term visitor
economy workforce and skills strategy (the long-term strategy).

The Government is developing its framework for building a bigger, better trained and more
productive workforce for Australia, through the development of an Employment White Paper, led
by Treasury. This will be complemented by a review of Australia’s Migration System and a
Strategy: A Migration System for Australia’s Future, led by the Department of Home Affairs. In
light of these key pieces of work, the Working Group agreed to delay the development of the long-
term strategy until after the release of the Employment White Paper (due September 2023) to
ensure the strategy reflects the framework set out in the Employment White Paper.

Noting the criticality of workforce shortages in the visitor economy, in the interim, the Working
Group agreed to develop this Visitor Economy Workforce and Skills Interim Action Plan (Action
Plan) to capture and facilitate immediate action to build workforce capability in the visitor
economy. The Action Plan is intended to be in place for a duration of 12 to 18 months.

This Action Plan is informed by extensive stakeholder consultation, including the Tourism Jobs
Summit led by Minister for Trade and Tourism, Senator the Hon Don Farrell, on 30 August 2022.
Working Group members helped to facilitate the Summit which was attended by 70
representatives from tourism industry associations, unions, business, academia, the Australian
Government and state and territory governments, and produced recommendations which have
been included in the Action Plan.

Themes and actions set out below reflect key priorities in building visitor economy workforce
capability, including the Australian Government’s support for attracting people to work in tourism.
The Action Plan also reflects state and territory government and industry association workforce
and skills strategies and activities, including the Tourism Training Australia/Australian Chamber of
Commerce and Industry (ACCI) Tourism & Hospitality Workforce Development Strategy. 1

Key dependencies

There are key dependencies that have informed the Action Plan and will influence the
development of the long-term strategy.

The release of the Employment White Paper by Treasury, anticipated for September 2023, is
expected to include a framework and policy approaches relevant to building tourism workforce
capability over the long term.

A further dependency is the outcomes of the review of the Migration System and the Migration
Strategy: A Migration System for a more prosperous and secure Australia, which will establish the
core principles on which Australia’s migration system will rest.

1 Tourism and Hospitality Workforce Development Strategy, Tourism Training Australia & Australian Chamber of Commerce and Industry (ACCI) –
Tourism, 2021
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Strategic intent

Throughout the industry consultations undertaken for THRIVE 2030, we heard that workforce
shortages were the greatest barrier to the Australian visitor economy’s recovery. THRIVE 2030
includes the policy priority to “grow a secure and resilient workforce”. The intended impact of the
strategy is to contribute to efforts to ensure that visitor economy businesses have a stable supply
of appropriately skilled workers to deliver high-quality experiences.

This Action Plan focuses on five key themes to address workforce and skills issues. The table
below focuses on the objectives, issues, actions, deliverables and potential measurements which
will contribute to the development of the long-term strategy.

This Action Plan also incorporates and takes forward immediate Australian Government workforce
measures to support the tourism and travel industry to return to its economic powerhouse status.

Themes

The Action Plan has five themes, drawn from those identified at the Tourism Jobs Summit, the
Jobs and Skills Summit and the development of the Employment White Paper. The themes are:

Addressing workforce supply: structural challenges

The visitor economy has historically faced workforce shortages and challenges in attracting and
retaining staff, including due to the seasonal and/or casual nature of many roles. This has led to a
reliance on migrants – including skilled migrant workers and temporary visitors – and short-term,
casual staff to address ongoing workforce shortages. Structural challenges were highlighted and
exacerbated by the COVID-19 pandemic, with higher job losses for part-time tourism jobs
(205,900) than full-time (187,700) at the low point of the pandemic (June 2020) 2.

Addressing workforce supply: domestic workforce

In an environment of “full employment” across the Australian economy, there are opportunities to
build an Australian workforce by increasing participation from underrepresented cohorts including
mature workers, First Nations Australians, people with disability, young workers, and women.
Participation rates for some of these cohorts are lower than the rest of the population. For
example, women experienced greater tourism job losses (232,400) than men (161,200) at the
low point of the pandemic3. Facilitating access to employment domestically from underrepresented
cohorts leads to a more resilient workforce.

Addressing workforce supply: international workforce

Overseas workers, particularly Working Holiday Makers and international students, have
traditionally comprised around 10 per cent4 of the national workforce in the visitor economy. They
are a mobile cohort who fill seasonal roles and gaps in the unskilled and semi-skilled labour
markets, often in regional Australia. They often stay in temporary or short-term accommodation

2 Quarterly Tourism Labour Statistics – December 2022, TRA analysis of ABS data release
3 Quarterly Tourism Labour Statistics – December 2022, TRA summary of ABS data release
4 Reimagining the Visitor Economy – Expert Panel Report – A report from the Hon Martin Ferguson AM, September 2021

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designed specifically for this purpose. Many international students seek roles between study
periods. Ensuring the continuity of this agile workforce is vital for the sustainability of the visitor
economy. The visitor economy also has a range of specialised roles that are hard to fill, for which
the skilled migration program is essential.

Skills improving workforce capability

A key requirement for a world-class workforce is ensuring training and education are aligned to
industry requirements of the future, and having people with the right skills to address visitor
needs as they evolve. This requires relevant and accessible high-quality training – whether formal
training, apprenticeships, micro-credentials and/or work-based training. It also needs
consideration of the varied job roles that comprise the visitor economy, and the different
specialisations, training and skill sets required. Improving workforce capability also helps to
address structural issues. To ensure capability efforts also respond to workforce supply issues,
training should be culturally appropriate and inclusive, including for young workers, mature
workers, people with disability and First Nations Australians.

Career of choice: elevating the visitor economy

In a highly competitive job market, people pursue jobs that offer better job security, more
consistency and increased pay, while international workers are looking to other countries for work
experiences5. To build a more resilient workforce, there is an opportunity to both raise the profile
of what it means to have a career in the visitor economy, whether as a small business owner or in
a global business, and highlight the opportunities these roles present. Changing perceptions of
careers and opportunities will assist to create a more sustainable workforce pipeline. Jobs in the
First Nations tourism sector create more than just employment opportunities: they allow young
people to locate themselves where they can remain connected to kin and culture.

Development of the Action Plan

The opportunities identified in the Action Plan reflect the range of issues that Austrade has
identified from the:

• Tourism Jobs Summit

• Employment White Paper process
• State and territory government tourism workforce activities
• industry measures (including Tourism Training Australia/ACCI Tourism & Hospitality Workforce
Development Strategy)
• discussions with representatives from the Council for Australasian Tourism and Hospitality
Education (CAUTHE) on recent academic research findings on visitor economy workforce
challenges.
The Australian Government Actions list represents funded actions that will address workforce
issues. A selection of relevant state and territory government actions, including links to state and
territory strategies, is also included in this Action Plan.
There will be an opportunity to further contribute to the development of the long-term strategy.

5 Reimagining the Visitor Economy – Expert Panel Report – A report from the Hon Martin Ferguson AM, September 2021
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Addressing Workforce Addressing Workforce Addressing Workforce Skills: Improving Career of Choice: Promoting
Supply: Structural Supply: Domestic Workforce Supply: International Workforce Capability the Visitor Economy
Challenges Workforce
OBJECTIVE
Improve structural challenges faced by The visitor economy has access to a Australia is an attractive The visitor economy is resourced The visitor economy is an attractive
the visitor economy. secure and resilient domestic destination for an international with a modern and well skilled career choice with multiple professional
workforce. workforce. workforce that is resilient and pathways.
adaptable when faced with
changing market forces.
FUTURE OPPORTUNITIES FOR PROGRESS
• Consider structural issues around • Seek opportunities to see how • Promote the Government’s • Encourage employers to • Initiatives that raise the profile of
visitor economy roles including domestic workers could be brought future Migration Strategy, provide further inclusive, the industry that will help attract
wages, job security, working back to the visitor economy, and associated reforms, to accessible and culturally more Australians to either choose
conditions and perceived lack of including the domestic workers attract skilled migrants to appropriate on the job training or return to the visitor economy.
long-term career options. These that moved out of the visitor Australia (led by Home for staff and build business • Clearly communicate the benefits
were also findings in the economy during the pandemic to Affairs). capability to grow capacity and of working in the visitor economy.
Reimagining the Visitor Economy more secure and better paying • Better promote information invest in their business. Ensure Working in the visitor economy
Expert Panel Report. sectors. about the Pacific Australia accessibility of training and provides flexibility, the opportunity
• Consider structural barriers, such • Identify and market the visitor Labour Mobility (PALM) upskilling to those cohorts who to travel, and can contribute to
as the lack of affordable housing economy to underrepresented scheme to businesses. may face disproportionate beneficial outcomes for
particularly in the regions, which cohorts such as older Australians, barriers. communities, First Nations
present issues to achieving a more First Nations Australians, women • Encourage mutual recognition Australians, and lead to increased
secure workforce. and those with disability, as a by states and territories for awareness of issues like
viable employment option. foundational credentials to sustainability. Better promotion of
• Tourism Training Australia/ACCI’s support mobility of workers the benefits could also help with
Tourism & Hospitality Workforce across jurisdictions, especially retention of workers.
Development Strategy has in relation to seasonal • Any measures to promote the
identified that more needs to be hospitality work, and continue visitor economy as a career of
done to encourage to identify opportunities for choice must be underpinned by an
underrepresented cohorts into the addressing cross-border skills adherence to the standards
tourism workforce. challenges for visitor economy expected of employers,
roles. Tourism Training encompassing compliance with
• Improve opportunities for
Australia/ACCI’s Tourism & awards, superannuation
Vocational Education and Training
Hospitality Workforce obligations, and workplace health
(VET) students to complete
Development Strategy has and safety.
tourism qualifications through
identified a skills mismatch as • Work with the states and
working with states and territories
a risk to the productivity territories to develop and
on traineeships and
benefit from investment in strengthen strategies to improve
apprenticeships.
skills development. worker retention, particularly in
regional areas, in conjunction with
industry.

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Addressing Workforce Addressing Workforce Addressing Workforce Skills: Improving Career of Choice: Promoting
Supply: Structural Supply: Domestic Workforce Supply: International Workforce Capability the Visitor Economy
Challenges Workforce
AUSTRALIAN GOVERNMENT ACTIONS UNDERWAY
• Deliver the National Housing • Develop marketing strategies to • Communicate with Working • Twelve-month Skills • Opportunities to promote the
Accord to unlock quality, affordable attract workers to tourism, Holiday Maker (WHM) visa Agreement in 2023 to deliver visitor economy as a career of
housing supply over the medium promoting the $4,000 pension work holders offshore to encourage 180,000 Fee-Free TAFE and choice to school leavers, women,
term, including an aspirational credit and encourage pensioners to them to commence their vocational education places First Nations Australians, older
target of one million new homes to engage with roles in the visitor travel to Australia (delivered from January 2023 (delivered Australians, and people with
be built over 5 years from 2024 economy (until December 2023) by Home Affairs working by DEWR, delivered). disability through the $7.5 million
(delivered by the Australian (delivered by Austrade/the together with Austrade and • Support regions to coordinate Choose Tourism Grant Program and
Government and states and Department of Social Services Tourism Australia). employment and training other marketing
territories, being led by Treasury). (DSS), delivered). • Campaigns to turbocharge the solutions at a local level measures (delivered by
• Establish Jobs and Skills Australia • Deliver Choose Tourism Grants to return of WHMs and identify through the Local Jobs Austrade/state & territory
to provide independent advice on expand workforce attraction and Australia as an attractive Program (delivered by DEWR, governments/Industry, in
current and emerging needs. supply (delivered by Austrade and destination to work (delivered in progress). progress).
Austrade’s role to advocate for states and territories, in progress). by Tourism Australia, in • Support new and existing self-
visitor economy (delivered by Jobs • Tourism Navigators Pilot to address progress). employment and small
and Skills Australia, in progress). barriers for tourism small and • Measures to address business opportunities using
• Deliver a comprehensive update to medium enterprises (SMEs) to international workforce issues the Self-Employment
the Australian and New Zealand hiring people with disability (delivered by Home Affairs), Assistance Program (delivered
Standard Classification of (delivered by DSS with Austrade, in such as: by DEWR, in progress).
Occupations by December 2024. progress). • Increase in permanent • Work with Australian Standing
Over time this will assist in better • Communication to businesses about migration program places Committee on Tourism
identifying visitor economy Government employment support to 190,000 (delivered). (ASCOT) and relevant skills
occupations, skills levels, training (delivered by the Department of • Increase funding for visa agencies to achieve national
products and visa settings Employment and Workplace processing to reduce the consistency of training
(delivered by the Australian Bureau Relations (DEWR), in progress). backlog and improve visa programs and qualifications
of Statistics (ABS), to be started). • Programs tailored to facilitate processing efficiency including the transferability of
• Continue to engage on tourism in employment, including in the visitor (delivered). skills across jurisdictions
APEC, G20 and OECD to monitor economy (delivered by DEWR), • Expand and reform of the (delivered by Austrade/state &
issues, including new initiatives to including: PALM scheme over 4 territory governments, in
address tourism labour and skills • Local Jobs focuses on local years (in progress). progress).
(delivered by the Department of connections and collaborations • Increase caps and age
Foreign Affairs and Trade (DFAT), to meet local labour market limits for selected partner
in progress).
needs, which can include the countries in the WHM
visitor economy (in progress). program (in progress).
• A dedicated Hospitality and • Increase the working hours
Tourism Employer Liaison cap for student visa holders to
Officer to partner with large 48 hours per fortnight for
businesses and industry peaks when the cap is reintroduced
to support new approaches to (up from the pre-COVID cap
recruitment and retention (in of 40 hours per fortnight)
progress). (delivered by Home Affairs, in
• Launch into Work funds progress).
businesses to deliver pre-

Visitor Economy Workforce and Skills Interim Action Plan – 2023-24 5

Addressing Workforce Addressing Workforce Addressing Workforce Skills: Improving Career of Choice: Promoting
Supply: Structural Supply: Domestic Workforce Supply: International Workforce Capability the Visitor Economy
Challenges Workforce
employment projects that • Establish the Pacific
support disadvantaged job Engagement Visa, with 3,000
seekers, particularly women, places available to nationals
into entry-level jobs within from Pacific Island countries
their business (in progress). and Timor-Leste (delivered by
• 20,000 additional university places DFAT/Home Affairs, in
for students from underrepresented progress).
cohorts, gives the opportunity for • From 1 July 2024, removal of
students to take up visitor economy the specified work
courses (delivered by DEWR, in requirement for a second and
progress). third WHM visa for UK
• Provide tailored one-on-one support passport holders under the
for First Nations tourism businesses Australia-UK Free Trade
through the First Nations Tourism Agreement (delivered by
Mentoring Program (delivered by Home Affairs, in progress).
National Indigenous Australians • Bring forward a package of
Agency, in progress). measures to address migrant
• Highlight initiatives that increase worker exploitation (delivered
employment opportunities for First by DEWR and Home Affairs, in
Nations Australians such as the progress).
Indigenous Tourism Fund and the
Indigenous Advancement Strategy
(delivered by the National
Indigenous Australians
Agency/state & territory
governments).

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Addressing Workforce Addressing Workforce Addressing Workforce Skills: Improving Career of Choice:
Supply: Structural Supply: Domestic Workforce Supply: International Workforce Capability Promoting the Visitor
Challenges Workforce Economy

STATE AND TERRITORY GOVERNMENT ACTIONS

• Queensland’s Towards • Queensland’s Towards Tourism • All state and territory • The NSW Visitor Economy • Queensland’s Towards
Tourism 2032 Strategy 2032 Strategy will attract mature governments are aware of the Strategy 2030 is delivering Tourism 2032 Strategy will
includes an action to “Consider workers to the tourism industry, critical importance of migrants to an expanded program of NSW deliver the Gateway to Industry
opportunities to support the connecting them to jobs and the visitor economy workforce, First industry development Schools Program providing
supply of affordable worker promoting the lifestyle benefits particularly in the immediate workshops to help tourism opportunities for school students
accommodation for tourism and working in tourism can offer. term. businesses to develop, to engage in tourism and
hospitality staff and leverage the • State and territory governments promote, and sell in the hospitality industry-related
• The NT Aboriginal Tourism
Housing and Homelessness continue to advocate to the current and future B2B and activities supporting their further
Strategy 2030 identifies building
Action Plan 2021–2025 Australian Government for B2C environment. It also calls education and career choices.
tourism skills and job development
investment towards social and opportunities to attract skilled and for the establishment of “a Queensland will also extend the
for Aboriginal people as a priority
affordable housing” (pg. 23). unskilled migrants more easily to whole-of-government Young Tourism Leaders program
action.
• The Queensland Work in visitor economy jobs. approach to deliver training, to the end of 2025 to encourage
Paradise Tourism and Hospitality • The Western Australian • At the same time, states and mentoring and industry more young people to have a
Jobs website portal connects job Aboriginal Tourism Action Plan territories are actively promoting development programs career in tourism and develop
seekers with potential employers, (2021-2025) is building the their jurisdictions to potential tailored to the needs of the more young people to be
profiles skills in demand and capacity for Aboriginal people to migrants, both nationally and visitor economy workforce” advocates for working in
training opportunities. enter the tourism sector and internationally, through campaigns (pg. 58). tourism, events, and festivals.
• The Tasmanian Government supporting Aboriginal people with such as the NT’s Backpacker • The NT’s Tourism Industry • The NT’s Tourism Industry
has established the Tasmanian an aspiration to start their own Academy, growing the workforce Strategy 2030 calls for Strategy 2030 calls for greater
Tourism and Hospitality Jobs Aboriginal tourism business. ahead of the NT’s 2023 peak tourism businesses to share awareness of tourism-related
• The South Australian Tourism season. training or job share schemes, careers in both schools and the
portal. Funded under the
Workforce Directions Paper whereby businesses share community.
Australian Government’s sets a path to broaden the pool of
Recovery for Regional Tourism staff resources to minimise • Western Australia’s Chef
domestic sourced workers, seasonal effects, or Ambassador Program delivers
Program, an initiative of the $1 including investigating linkages to
billion COVID-19 Relief and collaborate to deliver training a range of educational sessions
programs that provide and apprenticeships. The NT’s and cooking demonstrations by
Recovery Fund, the portal is a employment opportunities for
free, fast, and easy way for Strategy also recommends young chefs, in secondary
disadvantaged groups, and that existing schemes be schools throughout Perth and
Tasmanian tourism and working with operators to
hospitality businesses to connect leveraged to ensure that they Southwest regions. The program
understand the barriers and are suitable for the needs of is designed to inspire the next
with potential new employees. potential for stronger engagement
Employers can load jobs on to tourism. generation of Western Australia's
with disadvantaged groups. • The ACT Tourism Strategy culinary stars while raising
the site and prospective • Jobs Tasmania, the Tasmanian
employees can use their 2023-2030 will identify awareness of the opportunities
Government’s business unit, is opportunities for university and realities of working as a chef
smartphones to access the full establishing the Regional Jobs Hub
position description and apply students to find jobs in and in the hospitality industry.
Network, and other related tourism and ensure tourism The program also includes
directly online. The portal also employment and participation
includes training resources, career pathways are created. professional development
programs which support and The ACT Government will also opportunities for teachers.
employer resources and a connect employers with the
community notice board. work with the vocational • The Western Australian
domestic workforce. sector to promote Tourism and Hospitality
• Victoria is building tourism-
specific digital and business opportunities in tourism and Careers Program will develop,
capabilities and investing in skills hospitality. To support specific inform, and inspire high school
and workforce planning – sector development, the ACT students about career

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Addressing Workforce Addressing Workforce Addressing Workforce Skills: Improving Career of Choice:
Supply: Structural Supply: Domestic Workforce Supply: International Workforce Capability Promoting the Visitor
Challenges Workforce Economy

including through strategic and Government is also delivering opportunities, education and
coordinated collaboration with a series of arts and cultural training pathways into the
industry – through the Visitor capability workshops to the industry. The program will
Economy Recovery and arts sector to uplift capability incorporate in-school
Reform Plan and Experience in storytelling (including presentations, industry career
Victoria 2033. marketing and promotion), guidance and school resources.
• The South Australian Tourism experience development • The Tasmanian Government
Workforce Directions Paper (including partnerships and Employer of Choice Program
calls for an investigation of the collaboration across industry) is a recognition and education
potential for different operators and experience optimisation program that connects,
to co-operate and share workers (customer experience and recognises, and supports
to ensure provision of optimal service quality).
Tasmanian employers to create
hours and to provide broader • The Tasmanian Government
and share work cultures which
experience to the employees. supported the creation of
attract and retain their people by
Visitor Experience Training
(VXT) by providing grant actively promoting a positive
funding to establish the work life balance. Recognition
training organisation to Awards are given annually, with
support the Tasmanian ongoing Employer of Choice
hospitality and tourism events throughout the state
industries. The Tasmanian where winners share their
Government continues to knowledge. Winners go through
provide grants to VXT to re-accreditation to demonstrate
operate and provide their ongoing commitment to the
subsidised short courses to standards.
the industries. • The Victorian Government’s
• Tourism WA has developed Young People in Tourism
the Hospitality Job Connect Pilot Program built upon the
Program, a free 5 day current professional
nationally accredited course development landscape for
providing participants with the students and emerging
basic skills and competencies professionals, delivered insight
to confidently secure a job in into how young people see the
the hospitality industry. It is future of the visitor economy
run regionally with the local and provides an evidence base
TAFE institute. for ongoing development of the
workforce pipeline.

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Addressing Workforce Addressing Workforce Addressing Workforce Skills: Improving Career of Choice:
Supply: Structural Supply: Domestic Workforce Supply: International Workforce Capability Promoting the Visitor
Challenges Workforce Economy

INDUSTRY INITIATIVES
• Improve the capability of the • Establish up to 50 micro-credentials • Establish an initiative for tourism • Establish a workforce skills • Expand Accommodation
Quality Tourism Framework (QTF) to support better employment and hospitality employers to platform that includes training Australia’s ‘The HUB’ online
to support ongoing growth of the practices for tourism operators reimburse WHMs their visa fee, in a range of visitor economy platform to offer bespoke training
tourism industry (delivered by the (delivered by Tourism Training paid under specific conditions, compliance areas including and upskilling of workers in the
Australian Tourism Industry Australia/Victorian Government, attracting WHMs to visitor economy Responsible Service of Alcohol, visitor economy (delivered by
Council (ATIC)/Austrade, in delivered). roles (delivered by ACCI – Tourism, COVID Safe Operations and Accommodation Australia/
progress through funding). • Provide a pathway to accreditation delivered). Safe Food Handling. This work Austrade, in progress).
• Implement a Workforce as a professional tour guide through has the potential to feed into • Liaise with tourism industry
Development Strategy that sets a micro-credential training course mutual recognition (delivered groups to expand the HUB and
out the industry priorities for (delivered by Tour Guides Australia, by ACCI - Tourism, delivered). deliver a whole of industry
workforce development (THRIVE in progress). • Establish ongoing training platform for the visitor economy
2030 Action 3.2, delivered by the • Support people living with disability programs to assist tourism (delivered by Accommodation
Australian Chamber of Commerce with paid employment opportunities operators with becoming trade Australia, in progress).
and Industry – Tourism (ACCI – (delivered by Clubs Australia ready in specific markets and • Develop content on travel,
Tourism) and Tourism Training working closely with government segments, such as the Indian tourism and hospitality careers
Australia, in progress). and in partnership with non- market and the accessible and options (delivered by ACCI –
government entities, in progress). inclusive segment (delivered Tourism, ATEC and DEWR, in
by the Australian Tourism progress).
• Explore opportunities with
Export Council (ATEC),
government for clubs to access and • Continue to look for opportunities
delivered).
create employment pathways for to launch Go With Tourism in
underrepresented cohorts (delivered Australia (delivered by Tourism
by Clubs Australia, in progress). Training Australia and ATEC, in
progress).

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Addressing Workforce Addressing Workforce Addressing Workforce Skills: Improving Career of Choice:
Supply: Structural Supply: Domestic Workforce Supply: International Workforce Capability Promoting the Visitor
Challenges Workforce Economy
OUTCOMES
• Enhanced understanding of the • Tourism and travel industries, • More international visa holders are • More opportunities to enter • The visitor economy is promoted
key structural trends in the particularly small and medium attracted to Australia including the sector through internships as a career of choice, with
Australian labour market, enterprises are more confident WHMs, international students and and industry placements, messaging around the varied job
including change arising from employing people with disability, Pacific Islanders through working accompanied by work roles, professional pathways in
technology, demographics, and First Nations Australians, and with Home Affairs to revise experience opportunities with the industry and perception of
geographically specific other underrepresented cohorts relevant visa settings, as per reputable tourism visitor economy as a career of
change (led by the Australian (led by the Australian announced measures (led by the organisations (led by Industry choice improves (led by the
Government). Government, state & territory Australian Government). and the Australian Australian Government, state &
governments, and Industry). Government). territory governments and
• Increased number of domestic • Tourism and travel employers Industry).
workers helping to meet workforce improve ‘on the job’ training,
needs in the tourism and travel including through micro
industry (led by the Australian credential training (led by the
Government, state & territory Australian Government and
governments, and Industry). state & territory governments
• Improved visitor economy job and Industry).
opportunities and participation • Qualifications and
rates for cohorts such as First competencies related to the
Nations Australians, people with visitor economy are better
disability, young workers, and recognised across state and
women. This also facilitates a territory borders (led by the
more resilient domestic workforce. Australian Government and
state & territory
governments).

POTENTIAL MEASUREMENTS
• Increased number of full-time and • Increased participation from • Increased number of international • Increased tourism sector • Increased number of students,
part-time tourism jobs as underrepresented cohorts, in the visa holders taking up work in the productivity as reported by international and domestic
measured by the ABS Tourism tourism workforce. tourism industry, and monitoring Tourism Research Australia. workers in the tourism industry.
Satellite Account and reported by visa processing times.
Tourism Research Australia
(TRA).

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