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    S&C - Online Case Study - Topic A

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    aqaiser

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    S&C - Online Case Study - Topic A

    Uploaded by

    aqaiser
    6 views2 pages

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    S&C_Online Case Study_Topic a[419]

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    6 views2 pages

    S&C - Online Case Study - Topic A

    Uploaded by

    aqaiser

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    Copyright © 2020 Accenture. All rights reserved.

    The Situation:
    Imagine that you’re an analyst of Accenture Strategy & Consulting.
    You and your team will kick off a new project soon!
    At week 0, you are asked to develop initial hypothesis and conduct preliminary
    analysis for project kick off preparation.

    Your Project Challenge:

    Project Client is a Chinese Internet giant with multiple business lines incl. gaming, social
    media, E-commerce, and online APPs. Client has benefited from booming economic
    growth over the past decade, while this year seems to be a turning point for client to

    Challenge reconsider its survival and future direction throughout both macro trends and
    industry dynamics.
    Client asked Accenture to help:
    • Synthesize the challenges client’s facing (consider multiple factors)
    • Identify the potential opportunities
    (e.g., market dynamics, internal optimisation, business innovation)
    • Develop 3-year strategy for your client as potential solution
    (consider each year’s target and actions accordingly)

    11
    Copyright © 2020 Accenture. All rights reserved.
    #1: #2: #3: #4:
    Synthesize the Identify the potential Develop 3-year strategy Presentation to client
    challenges client’s opportunities as potential solution
    facing

    What can be seen from Will these challenges What do you expect client Presentation is the key.
    TIPS FROM macro trend and
    industry development?
    evolve? How can we turn
    these challenges into
    to achieve in 3 years? How
    can you breakdown the
    It’s not a report to show
    what you did, it’s more like

    YOUR How does these related


    drivers or root causes
    affect your client?
    opportunities?

    Think about
    overall target and
    following actions by year?
    a story to tell client how
    you think or how you
    tackler their problems.
    PROJECT Think about why client
    – How competitors react
    – How consumers change
    Think about
    – Client’s different Think about how to be

    MANAGER ask consulting firm to


    conduct this analysis,
    – Other factors
    (e.g., new technology
    businesses
    – Any capabilities client
    more eye-catching, how to
    be more interactive, and
    the results need to be: emergence, cross- needs to build or how to be more inspiring
    – Solid industry practice) improve during the session.
    (with reliable sources) – What might be client’s – If there’s a need to
    – Easy to read competitive advantage involve different depts. Don’t forget, format is just
    (good visualization) or internal challenges collaborating together format. Content is always
    – Insightful (e.g., Business Units, HR, the king.
    (with quality To demonstrate multi- Brand & Marketing,
    content/points) factor analysis, some Finance…)
    diagrams with both
    quantitative and qualitative
    support can be easy to
    read and convincing.

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