I INTRODUCTION

1.1 PROPOSED NAME OF THE BUSINESS

As the saying goes; fashion has to reflect for who you are, especially when it comes to daily
basis of life. Fashion speaks louder than words, fashion speaks for yourself because it can
make you feel comfortable and it brings out the real you. If you like something, a proper gent
won’t be afraid to make the first move.Ginoongel’s clothing can provide the ways and
wisdom of being a true meaning of gentleman. From the root word “Ginoo” which means a
man with very good manner. Ginoongel will make you feel comfortable about yourself and
make you feel that you’re a bold and confident man. For your gentleman outfit, be your
character, be intelligent, be strong, not only physicaly, but also mentally and especially be in
style.

1.2 ADDRESS OF THE BUSINESS

Tutuban Center Mall, C.M. Recto cor. R Antonio St., Binondo, Manila

1.3 NAME OF THE OWNER

El Rufino II S. Bagsic, “Dressing well is a form of good manners”

1.4 DESCRIPTION OF THE BUSINESS

As tee shirts became popular with the public, these custom shirts are used as a method of
personal expressions in which the users may show their own ways of being a gentleman
through tee shirts. In accordance to this, we are proposing a printing and customizable
designs for tee shirts which will include the quality of the cloth and the various set of colours
to be used that would be complementing the over-all image of the layouts and designs of
each piece. However, there will be a set of designs created in order to give an idea for the
possible choice of selection. It will also include different quotes that define the true meaning
of being a gentleman and characters that has modified to a design of a gentleman outfit
design.
1.5 LOCATION OF THE BUSINESS

Tutuban Night Market is a secure, clean and well-organized marketplace. As evening sets
and regular malls begin to close, this centre transforms into a vast market as vendors take
over the main road network.

II EXECUTIVE SUMMARY

2.1 VISION, MISSION, GOALS, AND OBJECTIVES

Vision
“To come up with a business that will be acknowledge by the public when it comes to
pricing, quality, fashion, and creation of the company’s design.”

Mission
“To come up with a business that will be acknowledge by the public when it comes to
pricing, quality, fashion, and creation of the company’s design.”

Goals
“to maximize profits while maintaining corporate social responsibility.”

Objectives
- Propose a good quality product
- Making a set of creative ideas and design
- Fulfil the satisfaction of the customers

2.2 BUSINESS MODEL

 Teenagers in today's generation because most of them are more likely to wear trendy
clothes or expressing themselves through different designs of tee shirts they are usually
buying – online shops, mall or even trend bazaar. we planned to promote and interact
with the customers directly, because in that way we can accommodate our customers or
buyers at the same time. By this, they will be able to know their different options in
purchasing within the designs we have and also, to be updated with the transaction of
their orders.

2.3 BUSINESS AND PRODUCT POSITION

T-shirts are specially created by the people in the company. The benefit to the company is
that they will know if the product is excellent in quality and were able to meet the
customer’s expectation to it. Also, it will let the company know the certain feedbacks
they need to hear from the customers who purchased the items in order to know in which
part of the management or the product needs to be enhanced.

2.4 WEALH IMPROVEMENT APPROACH

Increasing your productivity is the prime way to improve your wealth and prosperity and
this applies to all types of enterprise. This adjustment is accomplished by lowering the
value of inputs while raising the value of outputs, resulting in an increase in productivity.
If you do it well and sustainably, your investors, employees, market, government, and
environment will thank you. Remember that productivity improvement activities always
cost time, money and resources. You must spend money to make money.

III. ENVIRONMENTAL ANALYSIS

3.1 GLOBAL ANALYSIS

Tshirts are commonly famous nowadays, there are many investors and entrepreneurs are
investing in clothing business. Fashion is one of the most important basis in life, because
fashion sometimes describe who you are and how you feel and interact on that day. There
are businesses that can’t withstand the high expectation and satisfaction of their
 customers. As a future investor in the industry of clothing mighty as well choose good
quality product which includes the comfortability of the fabric used, its thickness in cloth,
absorption to sweat, the choice of shirt colors, the designs and layout and its over-all look
as the printed tee shirts to cope up with satisfaction level of our valued customers.

3.2 SOCIETAL ANALYSIS

POLITICAL

It's critical for us to understand the political forces that affect our firm because they
could lead to a huge failure.

ECONOMICAL

The economic factors of this business is that the economy of Ginoongel greatly affect the
selling of the product. Large populations are very important because if the number of
consumer is higher, the easier it is for the product to be sold.

SOCIO-ECONOMIC

Our business concern is not only with making money, but also with promoting economic
growth and opportunity. Because they are small, the value of small businesses and the
role they play in our economy are often overlooked. However, the impact they make on
our economy is far from insignificant. Prior to that, we must begin at the beginning, with
the clothing's creation and appearance. This initiative could result in a high level of life,
employment, and economic progress for the country.

TECHNOLOGICAL

Choose a good quality product which includes the comfortability of the fabric used, its
thickness in cloth, absorption to sweat, the choice of shirt colors, the designs and layout
and its over-all look as the printed tee shirts. Making a set of creative ideas and designs
that would be more likely to express different outlooks and personalities of the buyers in
 wearing the tee shirts. Fulfil the satisfaction of the customers when it comes to the good
combination of the shirt colors and the choice of designs they would like to use.

LEGAL

One of the most important requirements for doing business in the Philippines is BIR
registration. After all, you can't do business without a tax identification number, or TIN,
which can only be obtained by registering. Every person and business taxpayer in the
country is given a nine-digit number by the agency, which they can use to identify and
trace registrants as well as preserve records of them.

3.3 INDUSTRY ANALYSIS

Clothing and textile designers and manufacturers frequently spend the most on fabric,
production, and materials. When ordering in volume, popular materials like printed lace
can rapidly become pricey, and smaller businesses often have a harder time covering
these prices. These are the companies who take more chances with their designs in the
hopes of standing out from the crowd, but they also take a bigger penalty if their efforts
don't pay off. As a result, it's even more critical for them to be able to get their materials
at wholesale pricing in order to stay on the track of the business.

IV. BUSINESS DESCRITION

4.1 NATURE OF THE ORGANIZATION

MERCHANDISING

Promoting and interacting with customers directly during the product's distribution
because that way we can accommodate our customers or buyers at the same time. They
will be able to learn about their many purchase options within the designs we offer, as
well as stay up to date on the status of their orders.

MANUFACTURING
 The customers will obtain T-shirts with unique design and layouts that are specially
created by the people in the company. Making a collection of innovative concepts and
designs that are more likely to reflect the purchasers' various perspectives and
personalities when they wear the tee shirts.

4.2 VARIOUS PLANTS AND OFFICE EQUIPMENTS

4.3 SIZE OF THE PROPOSE BUSINESS

EMPLOYEE QUANTITY
SALES LADY 2
CASHIER 1

4.4 FUTURE PARTIES WITH WHOM CONTRACTS MAY BE NECESSARY

There are some stalls in the night market that has the same stand of type of business that I
propose; I would like to collab to them be because of the way they promote positiveness
the same way I am doing it, through printed quote in T shirts.

4.5 FUTURE PARTIES WHOM CONTRACTS MAY BE NECESSARY

Blue corner is one of the best quality of fabrics that is supplied here in our country, they
A trusted and well-loved brand for over 30 years. Blue corner could be one of our
 possible most trustable supplier that can maintain the good quality of our product. Epson
prints high quality prints, it can help boost my business because of its high quality print.

4.6 ADMINISTRATIVE OPERATION

EMPLOYEE WORKING HOURS

EMPLOYEE WOKING HOURS

SALES LADY 7-8 HOURS
CASHIER 7-8 HOURS

RAW MATERIAL

MATERIALS PRODUCTION
TSHIRTS 50pcs per week
PRINT 50 shirts per week

V. ORGANIZATIONAL PLAN

5.1 FORM OF BUSINESS ORGANIZATION

SOLE PROPRIETORSHIP

I understand the true meaning of being solo; having your own kind of business is very
overwhelming at the start because of the fact that you have your own kind of business.
Gaining profit on your own, without shareholder is a big achievement for you, but in the
meantime and as time passed by, you need to enlarge your business and expand your
surroundings and connections.
5.2 ORGANIZATIONAL STRUCTURE

OWNER

SALES LADY SALES LADY CASHIER

VI. PRODUCTION PLAN

6.1 PRODUCTION SCHEDULE

no. of units peso sales = no of

2018 to be sold unit price unit price Assumptions
.006% of potential
NOVEMER demand
Plain White T-shirt
S 6 305.88 1835.28
M 6 310.38 1862.28
TOTAL 12 616.26 3697.56

Light Colored T-shirt

S 12 308.58 3702.96
M 12 277.38 3328.56
TOTAL 24 585.96 7031.52
Dark Colored T-shirt
S 6 320.88 1925.28
M 6 326.28 1957.68
TOTAL 12 647.16 3882.96
NOVEMBER TOTAL 48 1849.38 14612.04

.009% of potential
DECEMBER demand
Plain White T-shirt
S 9 285.5 2569.5
M 9 290.5 2614.5
TOTAL 18 576 5184

Light Colored T-shirt

S 18 289.87 5217.66
M 18 294.87 5307.66
TOTAL 36 584.74 10525.32

Dark Colored T-shirt

S 9 301.75 2715.75
M 9 306.75 2760.75
TOTAL 18 608.5 5476.5
DECEMBER TOTAL 72 1769.24 21185.82

EXPLANATION:
In October the total pieces of every sizes of the t shirt will be 48, each unit price have added the
mark up price and the peso sales is the total of units to be sold by each sizes and last the
assumption, there will be a .006% of potential demand. The total in month of October will be
14612.04. In November the total pieces of every sizes of the t shirt will be 72, each unit price
have added the mark up price and the peso sales is the total of units to be sold by each sizes and
last the assumption, there will be a .009% of potential demand. The total in month of November
will be 21185.82.

6.2 PRODUCTION PROCESS

1) Buying fabrics

2) Making designs for the clothes

3) Printing the design to the clothes

6.3 PRODUCTION PLANT AND EQUIPMENT

RAW MATERIALS

MATERIAL DESCRIPTION
T SHIRT 1. A short-sleeved casual top, generally made of
cotton, having the shape of a T when spread out
flat.

PRINTER a machine for printing text or pictures onto

paper, especially one linked to a computer
COMPUTER Is a machine that can be programmed to carry
out sequences of arithmetic or logical operations
automatically.

HANGER Shaped piece of wood, plastic, or metal with a

 hook at the top, from which clothes may be hung
in order to keep them in shape and free of
creases.
CLOTHES RACK A framework for holding or displaying clothes
in a shop.

6.4 PRODUCTION COST

VII. MARKETING PLAN

7.1 PRODUCT

In our business plan, we came up with the idea of a product that is applicable
and commonly used by everyone which is the tee-shirts. First of all, we always
wear clothes as our attire for our daily lives and most of the outfits we are
wearing are casual clothes. In which we prefer to use are tee shirts and that is
why we are proposing this product which also comes together with the printing,
customizable designs, and of course the quality of the cloth and various color of
shirts.
7.2 PLACE

7.3 PRICE

Plain White T- shirt (S)

Unit Cost 214.15
Mark Up Price 42.683
Total 256.98

Plain White T- shirt (M)

Unit Cost 218.15
Mark Up Price 43.63
Total 261.78

Light Colored T-Shirt (S)

Unit Cost 218.27
Mark Up Price 43.65
Total 261.92

Light Colored T-Shirt (M)

Unit Cost 222.27
Mark Up Price 45.45
Total 272.72

Dark Colored T-Shirt (S)

Unit Cost 227.25
Mark Up Price 45.45
Total 272.2

Dark Colored T-Shirt (M)

Unit Cost 231.15
Mark Up Price 46.23
Total 277.38

7.4 PROMOTION

We planned to promote and interact with the customers online and directly, because in
that way we can accommodate our customers or buyers at the same time. By this, they
will be able to know their different options in purchasing within the designs we have and
also, to be updated with the transaction of their orders.

7.5 PEOPLE

Our target market are gents in today's generation because most of them are more likely
to wear trendy clothes or expressing themselves through different designs of tee shirts
they are usually buying – online shops, mall or even trend bazaar.

7.6 PACKAGING