Sivel
Sivel
Sivel
What is Sampling?
Sampling is the process of selecting a subset of people or social phenomena to be
studied from the larger universe.
The main objective of sampling is to draw inferences about the larger group based
on information obtained from the small group.
The term ‘population’ refers to all those who could be included in the survey. A
variable is any characteristic on which people or groups differ.
The variable is closely associated with the term sampling frame. The sampling frame
lists all units in the population from which the sample will be selected.
The sampling method is less expensive and less time-consuming than the census
technique. It is convenient to administer a sample method as the small sample units
can be easily manageable.
The sampling method is also useful for the intensive and elaborate study of
selected units.
The main assumption behind the sampling technique is that though socio-legal
phenomena are complex, there appears to be a dominant unity in diversity, and it is
possible to draw a representative sample.
However, the choice of the unit should be clear, unambiguous, and definite.
Moreover, the sample unit must be adequate in size to be reliable.
However, to be reliable, the choice of sample units should be made with due care,
and the subject matter under the survey should be homogenous.
The main advantage of the sampling method is that it can facilitate the estimate of
the characteristics of the population in a much shorter time than would be possible
otherwise.
However, the sampling method also has some disadvantages, such as the possibility
of biases in selecting units, leading to false conclusions.
Biasness occurs when the decisions of the researcher about whom to sample are
influenced too much by personal judgments, prospective respondents’ availability,
or his implicit criteria for inclusion.
A biased sample does not represent the population from which the sample was
selected.
The use of sampling methods also requires the knowledge of sampling and the
selection of appropriate samples.
Moreover, if the units under sampling are liable to change, it isn’t easy to
maintain homogeneity.
What is the primary purpose of sampling in research?
Sampling is the process of selecting a subset of people or social phenomena from a
larger universe with the main objective of drawing inferences about the larger
group based on information obtained from the small group.
What is Census?
A census is an investigation or a count of all the population elements. Any part of
the population is a sample. If a sample is selected according to the rules of
probability, it is a probability sample or random sample.
What is a Survey?
A survey is a general term that refers to the collection of data using interviews,
questionnaires, or observations.
Ideally, the two will be the same, but for practical reasons, there will usually be
differences between them.
One reason for the difference is that some of the population in a survey are not
covered, so no information is obtained for them.
Depending on whether the sampling units are finite or infinite, a population may be
finite or infinite.
The population characteristics about which the inferences are made are called
parameters.
For a given sample design, an estimator is a method or formula for estimating the
value of the parameter.
An estimate is the numerical value of the estimator obtained from the sample. Bias
is a term that refers to how far the average value of the estimator lies from the
parameter.
These statistics are the estimates used to infer the population parameters.
Implicit in the concept, the sampling design also includes issues such as the
choice of the sampling frame, determination of the sample size, estimation of
reliability of the estimates, stratification procedure, sample allocation method,
clustering of the sample, etc.
We, however, emphasize that the survey objectives covered under survey design
determine the sample design. In practice, the sample design must be developed as an
integral part of the overall survey design.
Survey design and sample design are thus two interrelated concepts, and one is
complementary to the other.
It is almost always desired that a sample design be evaluated for its perfection,
and a perfect sample design is expected to meet certain criteria, which include,
among others, the criteria of accuracy, reliability, validity, and efficiency.
Importance of Sampling
A sample is taken almost always to provide statistical data on an extensive range
of subjects for both research and administrative purposes.
In an opinion poll, a relatively small number of persons are interviewed, and their
opinions on current issues are solicited in order to discover the attitude of the
community as a whole.
Marketing and advertising agencies conduct countless inquiries to determine
customers’ expectations, attitudes, buying habits, or shopping patterns. This
information is useful to the manufacturers of goods for sales promotion. Since it
is impossible to procure this information from countless customers, it is achieved
through interviewing a part of the customers.
Large lots of manufactured products are accepted or rejected by purchasing
departments in business or government following inspection of a relatively small
number of items drawn from these lots.
At border stations, customs officers enforce the laws by checking the effects of
only a small number of travelers crossing the border.
A department store wishes to examine whether it is losing or gaining customers by
drawing a sample from its list of credit card holders by selecting every tenth
name.
Auditors often judge the extent to which the proper accounting procedures have been
followed by examining a small number of transactions selected from a large number
of such transactions taking place within a specified period of time.
Ministry of Health and Family Welfare might be interested to know the status of
knowledge among the adult population in Dhaka city on the danger of environmental
pollution by interviewing a few selected adults of the city.
Countless measurements of the economy, health, labor force, contraceptive use,
immunization, unemployment, income, export, import, industrial products, and the
like rely on samples rather than on complete enumeration.
Numerous surveys are being conducted to develop, test, and refine hypotheses in
sociology, psychology, demography, political science, anthropology, geography,
economics, education, and public health.
Both local and central governments make considerable use of survey data to be aware
of the various population characteristics for planning and development purposes.
It is now widely agreed that a sample survey is a popular and scientific data
collection method.
Types of Sampling
Probability Sampling
It refers to a sample that has been selected using random selection so that each
unit in the population has a known chance of being selected.
In other words, individual units are chosen from the whole group, not deliberately
but by some mechanical processes.
There are three types of probability sampling methods are (1) Simple Random
Sampling, (2) Stratified Random Sampling and (3) Non-Probability Sampling.
The key steps of devising a simple random sample include defining the population,
deciding on sample size, and selecting the mechanical process.
Generally, in this type of sampling, the units composing a population are assigned
numbers.
Then a set of random numbers is generated and the units having those numbers are
included in the sample. Simple random sampling is free from bias and is generally
more representative.
In other words, under this method, the population is divided into several
subpopulations that are individually more homogenous than the total population.
Then the selection is made from each stratum to constitute a representative sample.
The stratified random sampling ensures that the resulting sample will be
distributed similarly to the population in terms of the stratifying criterion.
The list of elements in the population is usually ordered randomly concerning the
trait to be measured. In this sense, it is also equivalent to simple random
sampling.
For instance, if the list contains 10,000 elements and the researcher wanted a
sample of 1,000, he should select every tenth element for his sample.
Non-Probability Sampling
Non-probability sampling means a sample that has not been selected using a random
method. In this method, units for the sample are selected deliberately by the
researcher.
There are two main types of non-probability sampling are (1) Judgement of Purposive
Sampling and (2) Quota Sampling.
The essence of this method is that the researcher, presumably having sufficient
knowledge about the population and its elements, uses his experience to select a
sample that will be the most useful or representative.
This technique is useful in cases where the whole data is homogeneous, and the
researcher has full knowledge of the various aspects of the problem.
First, people are selected globally: gender, age, class, locality, etc.
For instance, in conducting research, the researcher may need to know what
proportions of the population are male and what proportion are female, what
proportions of each gender fall into various age categories, educational levels,
ethnic groups, etc.
Quota sampling aims to produce a sample that reflects a population in terms of the
relative proportions of people in different categories.
Quota sampling is much quicker and cheaper than proper probability sampling.
Suppose the sample is taken with replacement from a population, finite or infinite.
In that case, the unit drawn is returned to the population, and the number of units
available for future drawing is not affected.
In sampling without replacement, the unit drawn is not returned to the population
in subsequent drawings. Unlike sampling with replacement, the probability of
drawing any remaining unit in successive selections will be increased.
In practice, almost all sampling is done without replacement since there is little
justification for studying the characteristics of the units, which have already
been included in the previous selection.
Example#1
We need to select two of them for an interview. In this particular instance, we say
that we have a population of size 4 (i.e., AM) from which a sample of size 2 (i.e.,
m=2) is to be selected.
Example# 2
Refer to the Example above. If sampling is done with replacement, there will be 16
possible samples, each of size 2. Table 5.2 shows these samples.
How does sampling with replacement differ from sampling without replacement?
In sampling with replacement, a unit drawn is returned to the population for future
drawings, keeping the probability of drawing any unit constant. In sampling without
replacement, once a unit is drawn, it’s not returned, altering the probability for
successive selections.
Following our deep dive into sampling methods; use our total guide on legal
research and research and research methodology concepts.
Muntasir Minhaz
Muntasir runs his own businesses and has a business degree. Founded iEduNote.com
and writes on various business subjects.
iedunote.com/sampling