We start the engine

for our customer.

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NOVUS SPECIAL EDITION MAXIMUS
Basic Product Line-up New Offering for the Present & Future

NOVUS SE Line-up MAXIMUS Line-up

Classification HCV Classification MCV HCV
Drive Type 4X2 6X4 8X4 10X4 Drive Type 4X2 4X2 6X4 8X4 10X4

Twin steer Twin steer

Rear 3-axle
Rear 3-axle
CARGO
CARGO

Twin steer
Twin steer

Rear 3-axle
DUMP
DUMP

MIXER

6X4
MIXER (Chassis)

4X2 6X2

TRACTOR TRACTOR

10 DESIGN YOUR DAEWOO DESIGN YOUR DAEWOO 11

 Truck Manufacturing Process
A truck’s journey to customers

1. The first process is to build bodies of the cabins for the MAXEN, KUXEN, the CEN and NOVUS. It is the process to assemble a completed cab, a frame and key aggregates such as engines. 4.
Body Shop 30 welding robots build 80% of the super rigid Tata Daewoo cabins with 3,000 times of welding. The LD shop consists of 5 trim lines and 13 chassis lines. The main MCV/HCV assembly shop is comprised of Assembly
Cabins are transferred by an overhead conveyor to the paint shop, when the welding is done. 23 trim lines and 18 chassis lines where highly-skilled operators assemble vehicles carefully and thoroughly. Shop

It is the final process to assemble the upper structure like dumps or mixers, depending on 5.
2. Next is the process of cab coating with paint. vehicle models, then a quality inspection is conducted subsequently. Final Shop
Paint shop This is a total of 36 processes, and especially the fullly dipping ED coating prevents vehicles from being rusted. Completely assembled vehicles go through precision tests including water leak and braking and final quality
We use incineration equipment to purify contaminated air and separate polluted water with special treatment. inspections. We perform a waterproofing test which sprays drizzle-like water on normal vehicles for five
minutes and on other high-dome vehicles for 20 minutes.
The painted cab is transported to the assembly shop by a floor conveyor.

The training center provides a training room where customers receive training and experience 6.
3. This process is to assemble and complete the frame. vehicle components in person as well as a simulator space where they can test the model cab, Training
Frame Shop We produce different variants of vehicles efficiently by consistently updating information necessary to identical to an actual vehicle. and Delivery
manufacture frames. After test driving and washing, the vehicles are delivered to customers along with delivery packages. Center

10 11
 Lineup
The commercial vehicle specialized company creates MAXEN & KUXEN offer excellent performance that enables to carry anything and anywhere to meet customers’
the best business partners. demand. With scientific engineering and dynamic style for highly efficient driving, the engine and powertrain for
excellent output and convenience, and the latest connected car service, MAXEN & KUXEN put customers first all
the time to be a business partner for customers.

Powerful performance The best Korean multi-purpose medium duty truck

MAXEN is equipped with the latest technologies, excellent output, transmission with convenience Easy operation through narrow roads with compact cabin design
and latest safety features to offer best-ever performance to customers. and its layout that satisfies various needs of customers on special vehicle units in rear body.

14 15
 Lineup
The commercial vehicle specialized company creates
the best business partners.

Stronger performance and more practical features Enhanced performance and safety achieved
for better convenience based on extensive experiences in the field
With the application of highly efficient transmission that has strong output and longer durability, NOVUS with its durability and reasonable price can be the best business partner
the burden of customers would reduce while offering more loading capacity and longer operating for customers that helps achieve high profits against costs.
range. As such, ‘the CEN’, the truck for your life, will take responsibility for your business.

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 Product USP
Powertrains & aggregates carefully selected based on rigorous standards

Engine XENLINK
Tata Daewoo’s XENLINK on mobile devices allows easy and convenient remote
control of a vehicle. It offers efficient transport solutions to better manage vehicle
operation and consumables.

REMOTE START SMART DIAGNOSIS VEHICLE CONTROL

FPT Cursor Series FPT ED70 HDI DX12 HDI DL06

Digital dashboard

Transmission

ZF Traxon 12AMT ZF Powerline 8AT ZF Ecosplit 16MT EATON 9MT

Durability & Ride Comfort

CSP Side Gate ISRI Driver Seat
· Composite materials with · Applying Germany’s high-end
high stiffness ISRI seating system to offer
· High corrosion resistance the highest level of comfort and
· High resilience coziness
· Easy maintenance
Full digital cluster(12.3-inch) 8-inch Navigation dedicated to Smart start button
· Approx. 53% more lightweight commercial vehicles
Full LCD Instrument Cluster with better Smart button for easy start
than a wooden gate
visibility and futuristic design. Enables the driver to plan the most optimum
Easy to check the vehicle conditions routes depending on the vehicle height
Offering much better visual experience for and weight good for safe driving and better
the driver fuel efficiency

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 Safety system
We consider various driving conditions that customers would encounter.

Emergency Braking System

(AEB : Advanced Emergency Braking)
· The system alerts a driver about a risk of colliding with a vehicle
in front, and applies braking so that the driver can take action to
avoid the collision or the impact from a collision
· Advanced safety system applied in 3 phases (1st phase : alert
collision / 2nd phase : light braking / 3rd phase : emergency braking)
· AEB function can be cut-off with off switch application according
to freight types

Active Cruise Control

(ACC : Advanced Cruise Control) Corner View Monitoring System ZF Intarder brake
· The system helps maintain a constant speed of the vehicle and · Always-on, or the camera activates when making a lane change · Braking force generated by hydraulic driving device in trans-
senses the vehicle ahead to keep a constant distance according to turn signal to display blind spots on the 8-inch AVN mission
· Distance between vehicles can be set in 5 phases depending on
road conditions

Vehicle Posture Control System

(ESC : Electronic Stability Control)
· The system is adopted from WABCO, the leading manufacturer of
brake parts in Germany
· It detects any signs of slippage and overturn while driving and helps
stabilize the vehicle posture to improve driving stability

Pupil Recognition Drowsiness Prevention Warning System Tire Pressure Monitoring System
(DSM : Driver State Monitoring) (TPMS)
· The system tracks the movement of driver’s pupil to warn · The system shows tire pressure status on an instrument panel
Lane Departure Warning System
about drowsiness and non-gaze of the vehicle in the front allowing accident prevention and enhanced fuel efficiency
(LDW : Lane Departure Warning)
· The system uses a front camera that senses lane markers and
helps drivers avoid crashes caused by unintended lane changes

Forward Collision Warning System

(FCW : Forward Collision Warning)
· The system recognizes and analyzes the vehicle ahead in real time to
warn of the risk of collision caused by drowsiness and carelessness
4Bag Air Suspension Cab Suspension
· It enhances cargo stability and riding comfort · Optimal tunning on 4-point full floating air suspension helps
· It adopts a drum brake system to secure economic efficiency reduce impact substantially by preventing excessive movement
(disc brakes available for some models) of cabin so that riding comfort and driving stability are enhanced

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 Company history
2009 2012-13 2017 2020
The life of Tata Daewoo with customers Awarded the Best Design 2012 German Design Award New construction and Launch of New Light Duty
Grand Prize The design that combines inner relocation of Incheon Direct Truck “the CEN”
strength and outer beauty, we Service Center “the CEN” reduces burden of
Opened Customer Center & were honored to win the 2012 customers by carrying more and
Incheon Direct Service Center German Design Award. driving longer. “the CEN” is your
2004 life and business partner.
Launch of Tata Daewoo
With the global
2010
automaker Tata Motors, Launched Tata Daewoo
we have entered the Sales Company 2019
era of Tata Daewoo,
a commercial vehicle Integration of Tata
company. Daewoo Sales Co., Ltd.
& Seoul Office Announced new slogan, Truck
$ 300 million export
for Your Life
Tower award CSR activities Opening of Busan
‘Truck for Your Life, we run by the
From Novus to Prima, 22,500 hours Direct Service Center voice of customers.‘ We promise to
the company has 2016 get closer to customers with new
Patent
achieved a $300 million slogan.
2007 2011 Export Tower through Achieved application
Obtained IOS / TS 16949 Opened the Training overseas expansion KRW 29 patents,
certification, for the Center with excellent 1 trillion including
first time in Korean (Second floor at the
performance and in sales hill-road anti-
various lineups. revenue slip system
automobile industry. Delivery Center)

1995 2005 2008 2010 2015 2019

Next-generation Novus 5-ton cargo released EURO 4 Novus PRIMA medium cargo released EURO 6 PRIMA, Novus released 2019 New PRIMA released
truck released Through continuous research released EURO 5 released The launch of the Euro 6 model The 2019 new PRIMA released,
Tata Daewoo’s and development, a 5-ton Euro 4 Novus was equipped with a cutting-edge which can significantly
history began with medium-sized cargo was released to meet eco-friendly engine wrote a improve safety specifications
announcing the launch released and still much loved even more enhanced new history in the domestic and keep drivers safe under 2022
of the Next-generation until now. emissions regulations,
2009 commercial vehicle industry. any circumstances.
Truck as well as with and now it became an Expansion of the “XEN”
PRIMA released
opening the era of eco-friendly lineup with the launch of
After five years of research and
the Gunsan plant, development, Tata Daewoo MAXEN & KUXEN in 2022
which has the latest launched the premium truck Tata Daewoo‘s new challenge!
production facilities. With a powerful European engine,
“PRIMA”
new design, and advanced future
technology, our MAXEN and
2017 KUXEN will become your best
business partner.
2017 New PRIMA released
2004 Reputation continues as a
EURO 3 NOVUS released professional truck maker with 2017
New PRIMA with optimized driving
With the launch of NOVUS,
performance and dynamic design.
which applies Euro 3
emission regulations,
this truck was created to
consider the environment.

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 Always, we drive for your life.

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