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    Tugas Praktek Mandiri Sesi 4

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    Wie Liana
    1) The meeting discusses Samsung's new Galaxy A51 and A71 cell phone products and their marketing strategy. 2) Ms. Liana presents the marketing strategy which includes market research, collaboration with local distributors, advertisements in various media, and leveraging Samsung's brand image. 3) Staff 2 proposes an additional strategy of using brochures, banner advertisements near traffic lights to promote the products in a more cost effective way. Ms. Liana and Mr. Lee agree this could be an effective addition to the strategy.

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    Tugas Praktek Mandiri Sesi 4

    Uploaded by

    Wie Liana
    18 views3 pages
    1) The meeting discusses Samsung's new Galaxy A51 and A71 cell phone products and their marketing strategy. 2) Ms. Liana presents the marketing strategy which includes market research, collaboration with local distributors, advertisements in various media, and leveraging Samsung's brand image. 3) Staff 2 proposes an additional strategy of using brochures, banner advertisements near traffic lights to promote the products in a more cost effective way. Ms. Liana and Mr. Lee agree this could be an effective addition to the strategy.

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    1) The meeting discusses Samsung's new Galaxy A51 and A71 cell phone products and their marketing strategy. 2) Ms. Liana presents the marketing strategy which includes market research, collaboration with local distributors, advertisements in various media, and leveraging Samsung's brand image. 3) Staff 2 proposes an additional strategy of using brochures, banner advertisements near traffic lights to promote the products in a more cost effective way. Ms. Liana and Mr. Lee agree this could be an effective addition to the strategy.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    18 views3 pages

    Tugas Praktek Mandiri Sesi 4

    Uploaded by

    Wie Liana
    1) The meeting discusses Samsung's new Galaxy A51 and A71 cell phone products and their marketing strategy. 2) Ms. Liana presents the marketing strategy which includes market research, collaboration with local distributors, advertisements in various media, and leveraging Samsung's brand image. 3) Staff 2 proposes an additional strategy of using brochures, banner advertisements near traffic lights to promote the products in a more cost effective way. Ms. Liana and Mr. Lee agree this could be an effective addition to the strategy.

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    TUGAS PRAKTEK MANDIRI

    SESI IV
    ENGLISH FOR BUSINESS
    Nama : Wie Liana

    Umur : 47 th

    Domisili : Jl. Moch Toha RT.004/ 003 No. 28 Tangerang

    Moderator : Ladies and gentlemen, thank you for coming today. Welcome to our weekly meeting.
    Here with us, Mr. Lee {our chairman}, Ms. Liana {our marketing manager}, Mr. Ken {our sales manager}
    and staff of marketing division. Now, let us listen to Mr. Lee remarks to open our meeting today. To Mr.
    Lee, time is yours.

    Mr. Lee : Thank you moderator. Well, Our weekly meeting today becomes extra ordinary because
    we are going to discuss about our new products planning. Our marketing manager will give a brief
    presentation. To Ms. Liana, time is yours.

    Ms. Liana : Thank you for the opportunity, sir. As most of you know, our company will planning
    new products. The Samsung Galaxy A51 and Samsung Galaxy A71 are new types of cell phone. We have
    been working on this product for several years. The marketing strategy we will use are:

    a. Market Research
    Samsung applies a market research strategy in the innovation process for each of its products.
    The Samsung Galaxy A51 and Samsung Galaxy A71 are specifically aimed at gamers. There are 3
    features that are often mentioned by Samsung when marketing the Samsung Galaxy A51 and
    Samsung Galaxy A71, namely HD+ screen quality, long battery life, and anti-lag when playing
    games.

    Samsung Galaxy A51 specs:


    Body: Glass front (Gorilla Glass 3), polycarbonate back and frame.
    Screen: 6.5-inch Super AMOLED, 20:9, FHD+ (1080x2400px), 405ppi.
    Rear camera: Primary: 48MP, 1/2" sensor size, 0.8µm pixel size, 26mm equiv. focal length, f/2.0
    aperture. Ultra wide angle: 12MP, 1.12µm, 13mm, f/2.2. Macro: 5MP, 25mm, f/2.4. Depth
    sensor: 5MP, 1/5", 1.12µm, f/2.2. LED flash; 2160p@30fps video recording.
    Front camera: 32MP, 1/2.8", 0.8µm, 26mm, f/2.2. 1080p@30fps video recording.
    Chipset: Exynos 9611: octa-core CPU (4x2.3 GHz Cortex-A73 & 4x1.7 GHz Cortex-A53), Mali-G72
    MP3 GPU.
    Memory: 4/64GB, 4/128GB, or 6/128GB versions, UFS 2.0; dedicated microSD slot for up to 1TB
    expansion.
    OS: Android 10; Samsung One UI 2.0.
    Battery: 4,000mAh, 15W charging.
    Connectivity: Dual SIM (4G), Bluetooth 5.0, Wi-Fi a/b/g/n/ac, USB-C; 3.5mm audio jack.
    Misc: Under-display fingerprint reader, single bottom-firing loudspeaker.
    Samsung Galaxy A71 specs
    Body: Glass front (Gorilla Glass 3), polycarbonate back and frame.
    Screen: 6.7-inch Super AMOLED, 20:9, FHD+ (1080x2400px), 393ppi.
    Rear camera: Primary: 64MP, 1/1.7" sensor size, 0.8µm pixel size, 26mm equiv. focal length, f/1.8
    aperture. Ultra-wide angle: 12MP, 1.12µm, 13mm, f/2.2. Macro: 5MP, 25mm, f/2.4. Depth
    sensor: 5MP, 1/5", 1.12µm, f/2.2. LED flash; 2160p@30fps video recording.
    Front camera: 32MP, 1/2.8", 0.8µm, 26mm, f/2.0. 1080p@30fps video recording.
    Chipset: Snapdragon 730: octa-core CPU (2x2.2 GHz Kryo 470 Gold & 6x1.8 GHz Kryo 470 Silver),
    Adreno 618 GPU.
    Memory: 6/128GB or 8/128GB versions, UFS 2.1; dedicated microSD slot for up to 1TB
    expansion.
    OS: Android 10; Samsung One UI 2.0.
    Battery: 4,500mAh, 25W charging.
    Connectivity: Dual SIM (4G), Bluetooth 5.0, Wi-Fi a/b/g/n/ac, USB-C; 3.5mm audio jack.
    Misc: Under-display fingerprint reader, single bottom-firing loudspeaker.

    b. Collaboration with local distributors


    In Indonesia, Samsung collaborates with one of the local distributors, namely PT. Erafone Artha
    Retailindo.
    Local distributors who have collaborated with Samsung will also indirectly participate in
    promoting Samsung products, moreover Erafone is one of the largest electronics distributors in
    Indonesia which has a fairly wide market reach.
    The three features mentioned by Samsung are indeed features that every gamer needs, this
    proves that Samsung has conducted market research and tried to meet consumer needs through
    these two products.

    c. Advertisements in various media


    Not only is Samsung aggressively advertising on television, but Samsung is also aggressively
    promoting it on social media and several other digital platforms.

    d. Brand Image Power


    It cannot be denied that Samsung's brand image makes it a little easier for Samsung to promote.
    Samsung has gained public trust in its products, especially those who have experience using
    Samsung products before.

    Mr. Ken : I think that those ideas of marketing strategy are good. How about the others? Anyone
    has different opinion?

    Staff 1 : I agree with it.

    Staff 2 : I’m afraid I can’t agree with you. I think giving brochures is also an effective way. How

    about making banner or advertisement board near traffic light? I think it can save more fund and energy
    for our publisher

    Mr. Ken : Staff 2, that’s a great idea.

    Ms. Liana : I think so. That will be perfect if we combine it.


    Mr. Lee : Well, we are already in one voice, so that it is clear for the marketing strategy. Now, I
    give the time back to moderator.

    Moderator : Ladies and gentlemen, it is the end of our weekly meeting today. Thank you for your
    participation and see you in the next weekly meeting.

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