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Week 1 Assignment Org

The document discusses the Technology Acceptance Model (TAM) and its components and influence on educational settings. TAM aims to explain how users come to accept and use new technology. It focuses on perceived usefulness and perceived ease of use as key factors influencing users' intention to use technology. The document notes that TAM has been applied to understand technology use in education and to help improve teaching and technology integration. It then summarizes a case study that found TAM had a significant impact on the long-term success of educational technology initiatives.

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Siri Reddy
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16 views

Week 1 Assignment Org

The document discusses the Technology Acceptance Model (TAM) and its components and influence on educational settings. TAM aims to explain how users come to accept and use new technology. It focuses on perceived usefulness and perceived ease of use as key factors influencing users' intention to use technology. The document notes that TAM has been applied to understand technology use in education and to help improve teaching and technology integration. It then summarizes a case study that found TAM had a significant impact on the long-term success of educational technology initiatives.

Uploaded by

Siri Reddy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Week 2 Assignment

Sirichandana Nannuri

University of the Cumberlands

Organ Leader & Decision Making

Dr.Babi

11/04/2023
Define TAM and its components.

TAM (Technology Acceptance Model) is a well-known theoretical framework in the fields of

information systems and technology management. The TAM was created by Fred Davis in the

late 1980s to explain and forecast how people accept and adapt new technology or information

systems within an organization. It is largely concerned with the elements that influence users'

intentions to employ a specific technology. TAM2 and TAM3 are versions of the model that

have been developed and extended over the years. (Venkatesh, V., and F. D. Davis, 2000)

The following are the key components of the Technology Acceptance Model (TAM):

Perceived Usefulness (PU): The user's assumption that a certain technology or system would

improve their job performance or make their chores easier and more efficient is referred to as

perceived usefulness. It is an important component in deciding a user's willingness to adopt a

technology. Users are more inclined to embrace and employ technology when they feel it to be

useful. (Venkatesh, V., and F. D. Davis, 2000)

PEOU (Perceived Ease of Use): The user's view of how simple or comfortable it is to utilize the

technology is referred to as perceived ease of use. Users are more likely to accept a technology

that is seen as simple to use. The apparent effort required to utilize a product can be reduced by

its ease of use.

Davis (1989) proposed the initial TAM model, which is based on the two fundamental

components mentioned above. According to the paradigm, perceived utility and perceived ease

of use both directly influence users' attitudes about utilizing technology, which in turn influences

their behavioral intention to use the technology. Venkatesh, V., and F. D. Davis (2000)
TAM has undergone various extensions and revisions throughout the years. The TAM2 model is

a major extension that incorporates new elements and interactions. The following are the

essential components of TAM2:

External Variables: These are elements such as the user's experience, training, and individual

characteristics that might influence perceived ease of use and perceived utility. Venkatesh, V.,

and F. D. Davis (2000)

Attitude: The user's attitude toward using technology is determined by perceived usefulness and

perceived ease of use. A good mindset is related with a stronger intention to use.

Subjective Norm: Subjective norm refers to perceived social pressure to use or not use

technology. It is influenced by external influences and can alter the user's intention to use the

technology.

Behavioral Intention: The intention to utilize technology is a direct effect of the user's attitude

and subjective norm.

Note how TAM is impacting educational settings.

With the rise of remote learning and digital transformation, there has been a noticeable increase

in the use and integration of technology in educational settings. Davis created the Technology

Acceptance Model (TAM) in 1989, and it has proven to be a useful framework for analyzing and

evaluating how technology is used and accepted in a variety of contexts, including education.

According to TAM, a person's inclination to use technology is significantly influenced by their

perception of its perceived usefulness and simplicity of use. Let's see how TAM is affecting

learning environments (Davis, F. D. (1989)).

Understanding User Behavior: The Tech Acceptance Model (TAM) plays a key role in helping us

understand how educators, administrators, and students view and use technology in the
classroom. One can evaluate how users are likely to interact with instructional materials via the

prism of perceived utility and simplicity of use.

Improving Teaching: TAM helps teachers choose and use technology that suits their students'

needs and interests. According to Hernández-Ramos and DeLaat (2012), this comprehension of

user perspectives aids in modifying education and course design to improve learning

effectiveness.

Using TAM, educational environments can pinpoint places where technology integration needs

to be strengthened in order to optimize it. According to the concept, institutions should

concentrate on training, support, or reevaluating technology choices if users believe that a certain

technology is complicated or not very beneficial (Ertmer, Ottenbreit-Leftwich, Sadik, Sendurur,

& Sendurur, 2012).

Give an overview of the case study presented and the findings.

The technology acceptance model influences the use of PC-integrated instruction. The case study

is dependent on the "South African corporate" preparatory requirement.

The investigation was conducted in the context of corporate preparation, and its findings and

outcomes are applicable to several divisions. Tunnels say that the disappointment and massive

misuse of South African "DATA AND COMMUNICATION TECHNOLOGY" sector ventures

are mirrored in the role of Siltek's "ICT" framework in that organization's multimillion cash

mishaps. Tunnels goes on to say that these failures should be attributed to ineffective

"information and technology" authoritative spending and project execution. Nonetheless, creators

such as Igbaria Zinatelli and Al-Gahtani would attribute this to TAM.


Despite the fact that there is sufficient writing on the "effect of TAM" on electronic asset

arranging and flexible chain the board applications, there is little writing on the "impact of

TAM" on PC-integrated instruction-related activities.

The success of computerized advancement is dependent on a variety of factors, including the

availability of current assets, money, individual goal, and so on. The associations realized that

TAM had a significant impact on the long-term success of educational endeavors.

Reference:

Venkatesh, V., & Davis, F. D. (2000). A Theoretical Extension of the Technology Acceptance

Model: Four Longitudinal Field Studies. Management Science, 46(2), 186-204.

https://doi.org/10.1287/mnsc.46.2.186.11926

Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of

Information Technology. MIS Quarterly, 13(3), 319-340.

https://doi.org/10.2307/249008

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