Bethelhem Alemu
Bethelhem Alemu
Bethelhem Alemu
HAWASSA UNIVERSITY
DEPARTMENT OF MANAGEMENT
ID NO: 0160/13
NOVEMBER, 2023
HAWASSA, ETHIOPIA
Acknowledgement
First of all I would like to thank my almighty GOD for his protection and help me at every step of
my life and success in my work.
Secondly I would like to express my deepest gratitude to my advisor for his valuable comments,
suggestion and criticism that guide me in doing the research.
Also I would like to thank the manager of cooperative bank of Oromia at Yirgalem branch, for
his greater support for giving all information needed during the study and the employee of the
bank for their support to fill questionnaires.
Finally I would like to thank my beloved family for their valuable moral until the study has been
finished.
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Abstract
The research paper will be to observe and explain the factors that are affecting the effectiveness
of implementation process for the digital transformation in bank, particularly the Cooperative
Bank of Oromia. The digitization process which has become a critical factor for the past few
years, it has also began to spread a lot more with higher technological strategy and with so
many available ways in order for it to be useful for various customer segments.
In the process of achieving digital transformation there are a lot of factors that are considered a
barrier in the transforming process among them in this study we are going to see some factors
that are main and have a lot of effects on the implementation of digital transformation process.
So in order to achieve that objectives of the study it will be using descriptive research design
both primary and secondary data. We will also be using qualitative and quantitative approach.
The primary data for this study will be calculated through structured questionnaire and
interviews while the secondary data will be gathered from different written and documented
sources and will be analyzed using excel.
Key Terms; digital transformation, technology, digital services, Strategy, bank, innovation
Table of Contents
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CHAPTER ONE..............................................................................................................................................1
1. INTRODUCTION...................................................................................................................................1
1.1 Background of the Study..............................................................................................................1
1.2 Background of the organization...................................................................................................1
1.3 Statement of the problem...........................................................................................................2
1.4 Objectives of the study................................................................................................................3
1.4.1 General Objective................................................................................................................3
1.4.2 Specific objectives................................................................................................................3
1.5 Research Questions.....................................................................................................................3
1.6 Significance of study....................................................................................................................3
1.7 Scope and Limitation of the Study...............................................................................................4
1.8 Organization of the Study............................................................................................................4
2 CHAPTER TWO.....................................................................................................................................5
2.1 LITERATURE REVIEW....................................................................................................................5
2.1.1 Introduction.........................................................................................................................5
2.2 Challenges in digital transformation............................................................................................6
2.3 Factors affecting digital transformation.......................................................................................6
2.3.1 STRATEGY.............................................................................................................................6
2.3.2 TECHNOLOGY.......................................................................................................................7
2.3.3 CUSTOMER...........................................................................................................................9
2.3.4 PEOPLE...............................................................................................................................10
2.3.5 CULTURE............................................................................................................................10
2.3.6 ORGANIZATION..................................................................................................................11
3 CHAPTER THREE.................................................................................................................................12
RESEARCH METHODOLOGY.......................................................................................................................12
3.1 Introduction...............................................................................................................................12
3.2 Research Design.........................................................................................................................12
3.3 Data Types and Sources.............................................................................................................13
3.3.1 Primary Data Sources.........................................................................................................13
3.3.2 Secondary Data Sources.....................................................................................................13
3.4 Population and Sample plan......................................................................................................13
3.4.1 Population..........................................................................................................................13
3.4.2 Sampling Frame.................................................................................................................13
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3.4.3 Sample size and sampling techniques................................................................................14
A) Sampling Technique............................................................................................................14
B) Sample Size...........................................................................................................................14
3.5 Methods of Data Collection.......................................................................................................14
A) Questionnaires Survey.........................................................................................................14
B) Key Informant Interview.....................................................................................................14
3.6 Methods of Data Analysis..........................................................................................................14
A) Descriptive Analysis.............................................................................................................14
B) Quantitative Analysis..........................................................................................................15
3.7 Work Plan and Budget Breakdown............................................................................................16
3.7.1 Work plan /Time schedules...............................................................................................16
3.7.2 Budget Breakdown Schedule............................................................................................17
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Acronym:
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CHAPTER ONE
1. INTRODUCTION
Thus, digital transformation is the base that enables the achievement of the above stated strategic
pillars. This is because digital transformation will bring service excellence which in turn helps to
get operational excellence that is required to provide convenient service for the customer. The
presence of convenient service help to bring customer experience that is used to retain customers
or have loyal customers. If the customers are retained or loyal to the business, it is definite that
businesses of the bank will sustainability grow and the market share in the industry increase
which in effect means the vision of the bank to be the leading private bank can be realized. So
my study will focus on factors affecting the digital transformation effort of the bank which is the
base or main strategic pillar for the realization of vision of the bank in general and successful
execution of the existing corporate strategy of the Bank in particular (Annual Report of the
Cooperative Bank of Oromia for fiscal year 2022/23)
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authorized capital of 300 million. It started operation on March 08, 2005, with paid up share
capital of 112 million. Its head quarter is located in Addis Ababa, Africa Avenue, flamingo area.
It is a private Bank that has a vision “To be the leading private Bank in Ethiopia by 2025” and
with a mission stated as “ we root our foundation in communities to provide Banking solutions
that create greater customer experience with emphasis to cooperatives and agro based business
through proper use of human resource and up to date technologies to maximize stake holders
value”. The core values of the Bank can be listed as integrity, customer satisfaction, team work,
cost consciousness, learning organization and concern for communities.( Ekaterina V. Koroleva
(&) and Tatiana Kudryavtsevab)
As of June 30, 2023, the Cooperative Bank of Oromia is one of the fast growing Bank and has
above 8,990,000 account holders, 593 branches, 111.61 billion asset, 11.31 billion total capital,
and 96.77 billion deposit.
Banks like Cooperative Bank of Oromia play an important function in the Economy of any
country. They are the main intermediaries between those with excess money and those
individuals and business entities with viable projects but requiring money for their investment.
Banks have at least the following functions: lending money, depositing money, transfer money
locally or globally, and working as paying agent.
Digital transformation refers to an enterprise business model that applies new or existing digital
technologies and products or services into digital variants to offer a tangible product to their
customers. Cooperative bank of Oromia believe that their digital transformation will provide
more opportunities for the community. This digital transformation process is affected by various
factors such as strategy, technology, Customer, culture, people, and organization. Knowing
the impact of those factors and proactively working on them will help for the effective
implementation of the digital transformation. Failure to assess and identify the impact of the
stated factors can critically harm the effectiveness of the digital transformation process. So any
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company engaged in digital transformation should assess the impact of these factors. The study
will also assess the extent of impact of factors affecting the digital transformation. Moreover the
study will assess and give recommendations for the effective implementation of digital
transformation process of the Cooperative Bank of Oromia at Yirgalem branch.
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major strategic pillar of the bank. The study will assess the level of effectiveness of the factors
affecting the digital transformation of the Cooperative Bank of Oromia and draws and
recommend lessons that contributed towards effective realization of digital transformation of the
bank.
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2 CHAPTER TWO
2.1.1 Introduction
It is indicated in many literature that digital transformation refers to a type of strategy that
changes an enterprise business model which ultimately provides the customer with variants of
tangible product by taking advantage of new or existing digital technologies.
It is also depicted that digital transformation is an enterprise business model that applies new or
existing digital technologies and products or services into digital variants to offer a tangible
product to their customers.
Enterprise digital transformation strategies should include the application of digital technologies
to enterprise processes, products and assets to enhance customer value, uncover new
magnetization opportunities, improve efficiency and manage risk across the enterprise.
Solution of digital transformations are designed to some companies time, money, material,
resource and potential, because across almost everywhere and every demographic customers
prefer digital platforms. Ultimately technology is a preferable tool for people to use, and digital
transformation is about improving the tools and then making sure the customers can use these
new tools effectively.
Digital transformation is not just about using technologies to make a business tackle specific
customer needs, its about creating an inter connected Eco system where the work that’s done
company-wide is transformed for the better even though achieving this is a very daunting task
for the in house IT teams whose resources are consumed by tasks aimed at business continuity or
are simply unskilled to take such an undertaking that affects not just the business bottom-line but
the whole culture (Journal of Business Administration Research Vol. 8, No. 2; 2019)
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2.2 Challenges in digital transformation
- Absence of digital skill set
- Presence of a non-digital organization culture
- Limitations of the agile transformation approach
- Hard to let go legacy architecture
To solve these problems and apply digital transformations in business firms have now started out
inclining towards digital transformation.
To provide enhanced, advanced and more digitally backed experiences the ultimate goal of every
digital transformation, enterprises outsource business digitization projects.
As we tried to see there are a lot of factors affect the implementation of digital transformation in
this study we are going to see and briefly explain the main 6 factors affecting digital
transformation.
Strategy comes first from defining the problems, understanding the customer, the market place
and resource that can be leveraged to create our competitive advantage. strategy sets the
direction to travel. The firm needs strategy to follow and that allows for the experimentation and
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data gathering involved in the testing ideas and assumptions to make those strategic decision
(Hassanien, E., Internet of Things, Smart Computing and Technology: A Roadmap Ahead,
Springer Nature Switzerland AG, 2020)
For digital transformation strategy is detailed road map of the methods you plant to adopt in
order to digitally transform your business seamlessly and easily tackle any challenges that the
firm faces in its path towards the transformation.
Forming an effective digital transformation, strategy requires precision, expertise and disruption
of traditional ways to run business. A basic strategy along with the fitting technologies can help
with the digitization business since transformation requires the correct guidance , change agile
leaders, purposeful change maker man power, forward looking vision and risk takers and
experiments. (Hassanien, E., Internet of Things, Smart Computing and Technology: A Roadmap
Ahead, Springer Nature Switzerland AG, 2020)
2.3.2 TECHNOLOGY
Technology refers to :-
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Digitization of core IT system
Technologies allow organizations to easily adopt business processes and drive higher levels of
innovation for business leaders. The link between technology and digital transformation is
undoubtedly strong, because digital transformation is driven by technology, therefore to digitally
transform a firm needs to adopt new technology. In order to move products, processes and
services we build e commerce websites, we move documents and storage to cloud we build apps,
platforms and make everything faster and more accessible.
Technology is known in helping to create valuable efficiency, create efficiency and for the
technology adoption the responsibility for these falls on the shoulders of the marketing and its
departments. The marketing and IT departments go off and redesign websites, work on social
media profiles, buy new systems and maybe even create an app or new platform and these
requires a significant investment.
Nowadays technological advancements have without question changed and shaped the world we
live in. But the technology itself isn’t driver of change it will only provide the means by which
tasks can be carried out and gives us new capability, so technology is tool.
In this context the digital revolution is powered by, technology computer processing , artificial
intelligence , machine learning robotic. Technology is changing how people communicate inside
the firm and also outside the firm with customers. Technology gives a firm that allows the firm
to get the job done as a tool , so we can call it a delivery agent, it provides a solution to a
problem , defining the problem and understanding the context and desires around the problem is
the successful technology designs and implementation when it comes to creating digital business.
Technology is one of the change blocks that must be addressed to bring the desired changes
technologies gives as the means.
Since technology has fueled value creation through business transformation. Emerging
technologies for digital transformation have become significant point in the context of modern
digital process. Here are some of most important that play a significant role in digital
transformation. Some are:-
ARTIFICAL INTELEGENCE ( AI )
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AI has become widely used application for many business areas. AI applications are being
developed by an increasing number of enterprises cutting prices and making AI more accessible
to broader variety of business because of its emphasis on creating intelligent machines capable of
addressing some issues.
CLOUD COMPUTING
Many organizations deliberately or inadvertently are implying cloud technology today and those
enterprises who have implemented cloud based solutions in their offices are enjoying the rewards
enables the organization to access their data and apps from any location at any time and on a
variety of devices while remaining cost effective.
BIG DATA
Its advantage is what a company can do with it not how much data it has. Enterprises imply
analytical tools to analyze data from a variety of sources in order to make better decision.
2.3.3 CUSTOMER
To meet customer demands, business must face digital transformation that can be able to deliver
a consistent experience across all channels. A customer experiencing digital customer helps to to
increase the revenue of a company so it is necessary to create awareness among customers of an
enterprise.in order for a company to do so the firm needs to:-
Customer adoption is so important because customer retention can increase company revenue by
25%-95% and customer adoption is just the other side of the customer retention coin, to increase
customer adoption, focus on providing excellent customer service through the customer success
team. By acting on customer feedback, addressing gaps in customer experience and closing the
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loop with customers when issues arise. Product and operation teams have the chance to make
their offerings more valuable to customers and increase loyalty.
2.3.4 PEOPLE
Involving employees early in the project helps the leadership get insights for the ground, which
will enable them to shape a beneficial digital transformation strategy. Employees can not only
conceive possibilities arising from digital technologies, but also put them into use and learn from
interactions to adapt their behavior and find new ways of using new technologies through their
daily practices.
2.3.5 CULTURE
Refers to freedom to experiment forward culture which have strong commitment from
management. Digital culture is a work place shaped and influenced by tools and technologies .in
companies with advanced digital cultures, most employees use digital tech to collaborate
innovate and offer customers access to products, services and support.
Culture either be the important enabler or a blocker for any kind of innovation or transformation
since an organization culture affects the decision and actions taken by its employees at every
level.
The goal of culture transformation is to preserve those aspects of the culture that made a
company strong and at the same time to alter any habits that are impending strategic change.
- Impact
- Speed
- Openness and
- Autonomy
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2.3.6 ORGANIZATION
An Organization refers to partnerships and ecosystems and organizational agility and cross
functional collaboration with corporate venturing example (innovation labs or digital
factories). As this digitally enabled world rapidly emerges the disruptive influence of the more
agile and innovative competitors who are quite simply easier to do business with.
When companies decide to craft the new e commerce strategy it will have an impact on
internal operations.in fact it’s the key to success when it comes to successfully transitioning to
more efficient digital business. Digital transformation is all about organizational change and
about changing the way the organization does business in order to bitterly compete in the digital
era.( Reddi, S.K.: Disruptive innovation in banking sectors. Int. J. Sci. Res. Manage. 4(2) (2016))
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3 CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Introduction
The research will employ different alternative approaches that incorporate different methods and
techniques in the collection and analysis of data. From the methods that the research will deploy
mixed research methods which incorporate quantitative and qualitative methods of data analysis.
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3.3.2 Secondary Data Sources
All necessary secondary data will be collected from written document, reports, different books
and journals. Additionally, the different published and unpublished useful data will be used by
browsing the internet websites.
B) Sample Size
To gather information about the internal control system of the Cooperative Bank of Oromia will
be about 50 respondents will be selected out of the 150 target population. The sample comprises
33.33% of the population.
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3.5 Methods of Data Collection
In order to accomplish the objectives of the study, the data will be collected through various data
collection instruments. These are questionnaires, key informant interview and Observations will
be applied.
A)Questionnaires Survey
The researcher will prepare a set of questionnaires and an interview schedule for primary data
collection. After setting the questionnaire, a formal pilot test will carried out on 25 randomly
selected respondents to check the ease with which respondents react to the questionnaires and to
test the relevance and clarity of questionnaires.
B) Key Informant Interview
Key informant interviews involve interviewing of knowledgeable individuals who were likely to
provide the required information, ideas and insights on a particular subject. In the study 25 key
informants will be selected and interviewed from the banks’ Senior Management, IT and System
Auditors, and IT Officers, digital officers, and Customer Service officers. This will be done
purposefully due to the informants give adequate information.
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affecting digital transformation as the independent variables ensures effectiveness of digital
transformation.
A) Dependent Variables: Factors affecting digital transformation (strategy, technology,
Customer, culture people, organization)
B) Independent Variable:
1. STRATEGY Refers to the existence of a formulated digital strategy:
Documentation and communication of strategy
Availability of sufficient resource
Exploration and evaluation of new trends ( strategic foresight)
2. Technology concept in digital transformation that involves;
Exploitation of new technology
Leveraging modern architecture
Digitization of core IT systems
IT security
3. Customer concept in digital transformation that involves;
Hybrid client interaction channels
Customer insight/analytic
Customer experience
Customer involvement in product development
4. Culture concept in digital transformation that involves;
Freedom to experiment forward culture
Strong commitment from management
Strong digital leaders
5. PEOPLE concept in digital transformation that Involves;
Employees early in the project helps the leadership get insights.
Employees conceive possibilities arising from digital technologies and put
them into use and learn from interactions to adapt their behavior
Find new ways of using new technologies through their daily practices.
Education and development of new skills
Flexible working arrangement
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6. ORGANIZATION concept in digital transformation that Involves;
Partnerships and ecosystems
Organizational agility
Cross functional collaboration
Corporate venturing eg (innovation labs or digital factories
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3.7.2 Budget Breakdown Schedule
No. Activity Cost in Birr
1 Stationary Material 1500.00
2 Transport fee 1600.00
3 Telephone 450
4 Type-Setting & Binding 1200.00
5 Photocopy and Print 200
6 Contingency (15%)
Total
NB: The budget will be covered by student researcher.
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Reference
Annual Report of the Cooperative Bank of Oromia for fiscal year 2022/23.
Ekaterina V. Koroleva (&) and Tatiana Kudryavtseva, Factors Influencing Digital Bank
Performance St. Petersburg Polytechnic University, Russia plotnikova_ev@spbstu.ru
Hanen Khanchel, Journal of Business Administration Research Vol. 8, No. 2; 2019 The Impact
of Digital Transformation on Banking 1 Institute of Advanced Business Studies, Carthage,
Tunisia http://jbar.sciedupress.com
Hassanien, E., Internet of Things, Smart Computing and Technology: A Roadmap Ahead,
Springer Nature Switzerland AG, 2020
Kothari, C.R.(1985), Research Methodology- Methods and Techniques, New Delhi Wiley
Eastern Limited.
McWaters, J. R. (2015). The Future of Financial Services: How Disruptive innovations are
reshaping the way financial services are structured, provisioned and Consumed. World
Economic Forum, 2015, 125
Reddi, S.K.: Disruptive innovation in banking sectors. Int. J. Sci. Res. Manage. 4(2) (2016)
Rion van Dyk , Factors Influencing the Intended Adoption of Digital Transformation: A South
African Case Study Department of Information Systems, University of Cape Town ,South Africa
Speculand Robin, World’ Best bank, A strategic Guide to Digital Transformation, Economy
Express Printing and Graphics Sdn Bhd, Malaysia,2021
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