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    BRL 001

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    Parshwa Consultancy
    This document provides an exam for a course on retailing. The exam contains 8 questions covering various topics in retailing. Students must attempt any 5 questions. The topics covered include traditional retail formats, methods for setting retail prices, types of store layouts, financial management issues for retailers, factors to consider when selecting technology, business ethics in retailing, franchising models, and short notes on rural retail formats, visual merchandising, private brands, and store locations. The exam is out of a total of 50 marks and students have 2 hours to complete it.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    BRL 001

    Uploaded by

    Parshwa Consultancy
    77 views2 pages
    This document provides an exam for a course on retailing. The exam contains 8 questions covering various topics in retailing. Students must attempt any 5 questions. The topics covered include traditional retail formats, methods for setting retail prices, types of store layouts, financial management issues for retailers, factors to consider when selecting technology, business ethics in retailing, franchising models, and short notes on rural retail formats, visual merchandising, private brands, and store locations. The exam is out of a total of 50 marks and students have 2 hours to complete it.

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    BRL-001

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    This document provides an exam for a course on retailing. The exam contains 8 questions covering various topics in retailing. Students must attempt any 5 questions. The topics covered include traditional retail formats, methods for setting retail prices, types of store layouts, financial management issues for retailers, factors to consider when selecting technology, business ethics in retailing, franchising models, and short notes on rural retail formats, visual merchandising, private brands, and store locations. The exam is out of a total of 50 marks and students have 2 hours to complete it.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    77 views2 pages

    BRL 001

    Uploaded by

    Parshwa Consultancy
    This document provides an exam for a course on retailing. The exam contains 8 questions covering various topics in retailing. Students must attempt any 5 questions. The topics covered include traditional retail formats, methods for setting retail prices, types of store layouts, financial management issues for retailers, factors to consider when selecting technology, business ethics in retailing, franchising models, and short notes on rural retail formats, visual merchandising, private brands, and store locations. The exam is out of a total of 50 marks and students have 2 hours to complete it.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    You are on page 1of 2

    No.

    of Printed Pages : 2 BRL-001


    DIPLOMA IN RETAILING/BBA IN RETAILING
    0"
    Term-End Examination
    O
    December, 2018

    BRL-001 : OVERVIEW OF RETAILING


    Time : 2 hours Maximum Marks : 50
    Note : (i) Attempt any five questions.
    (ii) All questions carry equal marks.

    1. What do you understand by traditional retail 5+5


    format ? Explain chain stores in India.

    2. Discuss any five methods for setting retail prices 10


    with suitable examplcs.

    3. Discuss different types of store layouts. 10

    4. Describe the key issues in the financial 10


    management of a retailing firm.

    5. As the CEO of a retail firm, explain the factors 5+5


    you will keep in mind while selecting appropriate
    technology and also state any five precautions you
    take while handling technology in retailing.

    6. What is business ethics ? Discuss the broad areas 2+8


    of business ethics in retailing.

    BRL-001 1 P.T.O.
    7. What do you understand by franchising ? Discuss 2+8
    the various types of franchising in retailing.

    8. Write short notes on any two of the following : 5+5


    (a) Rural Retail Formats
    (b) Visual Merchandising
    (c) Private brands
    (d) Retail store locations

    BRL-001 2

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