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    BRL 003

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    Parshwa Consultancy
    This document is an exam for a retail management course consisting of 8 questions worth a total of 50 marks. Students must answer 5 questions, with each question worth either 5, 8, or 10 marks. The questions cover topics like employee and customer behavior, communication barriers, active listening, control processes, leadership traits, group decision making, organizational structure types, and retail planning/accounting concepts.

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    BRL 003

    Uploaded by

    Parshwa Consultancy
    39 views2 pages
    This document is an exam for a retail management course consisting of 8 questions worth a total of 50 marks. Students must answer 5 questions, with each question worth either 5, 8, or 10 marks. The questions cover topics like employee and customer behavior, communication barriers, active listening, control processes, leadership traits, group decision making, organizational structure types, and retail planning/accounting concepts.

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    BRL-003

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    This document is an exam for a retail management course consisting of 8 questions worth a total of 50 marks. Students must answer 5 questions, with each question worth either 5, 8, or 10 marks. The questions cover topics like employee and customer behavior, communication barriers, active listening, control processes, leadership traits, group decision making, organizational structure types, and retail planning/accounting concepts.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    39 views2 pages

    BRL 003

    Uploaded by

    Parshwa Consultancy
    This document is an exam for a retail management course consisting of 8 questions worth a total of 50 marks. Students must answer 5 questions, with each question worth either 5, 8, or 10 marks. The questions cover topics like employee and customer behavior, communication barriers, active listening, control processes, leadership traits, group decision making, organizational structure types, and retail planning/accounting concepts.

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    © All Rights Reserved
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    You are on page 1of 2

    No.

    of Printed Pages : 2 BRL-003


    BBA RETAILING / DIR
    Term-End Examination
    00
    O December, 2018
    O
    SRL-003 : RETAIL MANAGEMENT
    PERSPECTIVES AND COMMUNICATION

    Time : 2 hours Maximum Marks : 50

    Note : (i) Answer any five questions.


    (ii) All questions carry equal marks.

    1. Describe briefly the determinants of Employee 10


    Behaviour and Customer Behaviour at service
    encounter.

    2. Discuss the barriers and hurdles in the 10


    communication process with suitable example.

    3. Explain the basic steps of an active listening 5 + 5


    process. Briefly discuss the essentials to become a
    good listener.

    4. "The control process is a continuous flow between 10


    measuring, comparing and action". Comment on
    the statement and discuss the steps in the control
    process.

    5. Discuss the essential traits and functions of a 5+5


    leader in a retail organisation.

    6. Discuss the advantages and disadvantages of 5 + 5


    group decision making process. How you
    overcome the barriers to effective decision
    making ?

    BRL-003 1 P.T.O.
    7. Explain centralised and decentral ised structureof 8+2
    an organisation. Which structure do you think is
    better for a retail organisation ? Give reason.

    8. Write short notes on any two of the following : 5+5


    (a) Types of plan
    (b) Ethical responsibility of a retailer
    (c) Objectives of financial accounting
    (d) Balance Sheet

    BRL-003 2

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