Final Business Plan

Submitted To

Dr. Muhammad Haroon

Submitted By

Abbas Ali (13487)

Raja Atif Salam (13465)
Jawad Munir (13492)
Course
E-Business
Submission Date
02-June-2022
MBA 7th Semester (Morning)

DEPARTMENT OF MANAGEMENT SCIENCES

NATIONAL UNIVERSITY OF MODERN LANGUAGES ISLAMABAD

Contents
Acknowledgement ........................................................................................................................................ 1
Abstract ......................................................................................................................................................... 2
Business Idea ................................................................................................................................................ 2
Name of Company ........................................................................................................................................ 2
Name of Owner ............................................................................................................................................. 2
Business type ................................................................................................................................................ 2
Vision ............................................................................................................................................................ 2
Mission.......................................................................................................................................................... 2
Goal ............................................................................................................................................................... 2
Target Areas .................................................................................................................................................. 2
Physical Existence ........................................................................................................................................ 3
Place .............................................................................................................................................................. 3
Virtual Presence: ........................................................................................................................................... 3
Who Do We Serve ........................................................................................................................................ 3
What Will Make Us Different....................................................................................................................... 3
Business Model ............................................................................................................................................. 3
Good customer experiences .......................................................................................................................... 4
Bad customer experiences............................................................................................................................. 4
Market Analysis ............................................................................................................................................ 4
Target Market................................................................................................................................................ 4
Demographics ........................................................................................................................................... 4
Geographic ................................................................................................................................................ 4
Psychographic ........................................................................................................................................... 5
Business Model ............................................................................................................................................. 5
Key Resources .............................................................................................................................................. 5
Staff ........................................................................................................................................................... 5
Tour Guiders ............................................................................................................................................. 5
Key Channel.................................................................................................................................................. 5
Customer Segment ........................................................................................................................................ 6
Services ......................................................................................................................................................... 6
Cost ............................................................................................................................................................... 7
Marketing ...................................................................................................................................................... 7
Digital Media Marketing Tools For Business ............................................................................................... 8
Website ......................................................................................................................................................... 8
Email Marketing ........................................................................................................................................... 8
Google Ads ................................................................................................................................................... 9
Mobile Application ....................................................................................................................................... 9
Instagram .................................................................................................................................................... 10
Facebook ..................................................................................................................................................... 10
Google My Business ................................................................................................................................... 11
YouTube ..................................................................................................................................................... 12
WhatsApp ................................................................................................................................................... 12
Twitter ......................................................................................................................................................... 13
Cost of Digital Media Marketing Tools ...................................................................................................... 13
Revenue Stream .......................................................................................................................................... 14
Strength ................................................................................................................................................... 14
Weaknesses ............................................................................................................................................. 15
Opportunity ............................................................................................................................................. 15
Threat ...................................................................................................................................................... 16
PESTLE Analysis ....................................................................................................................................... 17
Political Factor ........................................................................................................................................ 17
Economic Factors.................................................................................................................................... 17
Social Factors .......................................................................................................................................... 17
Technological Factors ............................................................................................................................. 18
Environmental Factors ............................................................................................................................ 18
Legal Factors........................................................................................................................................... 18
Finance ........................................................................................................................................................ 19
Break Even Point ........................................................................................................................................ 19
Conclusion .................................................................................................................................................. 19
 Pak Kashmir Tour & Travel

Acknowledgement

Allah is almighty he enables me to prepare the marketing planning with the help of teacher a
class fellow and some close friend. I thank to the writer of the book because I collected the
material from book

We are very grateful to Allah Almighty, who blessed us with success and made us able to walk
on the road of achievements. We are very thankful to Allah for all the blessings and for all the
resources that he provided us to achieve our goals and to chase our dreams. Our heart fills with
pleasure and gratefulness when we acknowledge all the blessings that are provided to us by the
Grace of Allah.

Secondly, we would like to appreciate the efforts of our parents that made it possible for us to
accomplish the Business Plan. The resources, time and energy that they utilize on us so that we
will be able to follow our desired path is acknowledgeable. Furthermore, we convey our heartily
wishes to our supervisor Dr. Muhammad Haroon, who helped us a lot in completing our business
plan. He was one of them who made it possible for us to complete this project efficiently.

At the end, I consider all those persons and elements of the nature that took place in order to help
us accomplish our degree by the grace of Allah.

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Abstract

This is the E-business plan of tours and wants to target people who want to live health life. We
will target families, university students, companies and school kids of Pakistan and Kashmir.

Business Idea

Our business idea is to target those people who are willing to explore different places. It includes
families, university students, companies and school kids so we develop an online system that will
help in searching for best tours destination and provide online booking services.

Name of Company

The name of the company is “Pak Kashmir Tour & Travel”.

Name of Owner

 Jawad Munir
 Abbas Ali
 Raja Atif Salam

Business type

It is a partnership business.

Vision

Our vision is to be innovative leader and creative in the travelling and become the best global
tourism company.

Mission

To provide excellent quality, services and friendly environment and help travelers.

Goal

Fist we start from low level, target Kashmir, Rawalpindi and Islamabad after that we will target
different areas of country than expand our business and target customer of different countries and
expand our business internationally.

Target Areas

We will target Bagh, Ganga Choti, Peer Chanasi. Neelum Valley, Naran Kaghan, Toolipeer,
Banjoosa Lake, Karatapar Lake, Nakar Nali, Sudhan Gali, Tatta Pani,Neel Farry, Haji Peer, Tatta
Pani, Shaadra,

2
Physical Existence

The location of our office will be in Islamabad.

Place

Our services will be available on website, social media.

Virtual Presence:
Website

https://rajaatif191.wixsite.com/pak-kashmir-tour-and

It will be a transactional website and informational.

Mobile Application

Social media

 Instagram
 Facebook
Https://www.facebook.com/102029279202909/posts/103398889065948/?flite=scwspnss
 YouTube

Who Do We Serve

The main aim is to target the people who want to explore the world it includes families,
university students, companies and school kids.

What Will Make Us Different

We will select a unique places and different services that other tourism companies are not
providing.

Business Model

It’s a “Hybrid Business Model” Because we will have some physical existence while 80% of the
business will be online due to the country’s position. Our priority will be providing online
services to the customer also offline.

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Good customer experiences

As we are doing online business right now so

 Our website will be clear, easy wording and user friendly.

 We will also launch our app so it can be easily used on mobile.
 Handle problems immediately.
 Valuing customer feedback.
 Remembering and appreciating repeat customers.

Bad customer experiences

 Putting customer on hold for too long.

 Asking customer to repeat.
 Late from tour due to any issue.

Market Analysis

We analyze the market and find the market gap exists and it will not only help people to explore
different places but also it will be beneficial for their health.

Target Market

We are doing the diet food business online so our target market include those customer who are
overweight, wants to loss their weight and who wants to live a healthy lifestyle, who wants to eat
healthy and right food. We will target the working men and women who have not enough time to
prepare their meals at home.

We have segment our market along four key characteristics:

Demographics

Our customers are men and women who want to explore different places and want to live a
healthy life. Working people and student around the age of 15 to 50 years. People in this area are
from middle and upper class.

Geographic

At initial stage we are covering the area of Kashmir, Rawalpindi and Islamabad because people
here are educated and want to travel.

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Psychographic

As now a day everyone is fed up with busy routine and people are more busy. They need break
from routine work and ant to travel in that places where they will feel fresh. So by understanding
the psychology of customers, we are offering such a services that will fulfill the need or
expectation of the customers by delivering quality services of tourism.

Business Model

Key Resources

Staff

In the initial stage we have require some qualified peoples. Who have the knowledge and
expertise about the tourism for example we need a person for have well known about the
medicine. Because during the trip in any uncertain condition or any accidental condition the can
first aid the tourist.

We have also required receptionist and 3 people for the office purpose. After we will hire 2 IT
export how will run our app and website.

Tour Guiders

For tour we have required the tour guides how will guide the tourist. We will contract the guider
from the different places who have well known about the places and have expertise about the
tour guidance. Tour guiders on day trips or longer visits give them information and insights that
help them make the most of the experience. They will entertain visitors to their region and to
help them to interpret the sights that they are visiting. They will help tourists to have a positive
experience and take care of guests as good as they can. They will show groups round attractions
such as historic monuments, cultural centers and beauty spots, and provide them with
background information to help them make the most of their visit. They will help day-trippers or
on walking tours, or support tourists on longer visits that involve overnight stays, perhaps to
rural or remote locations

Key Channel

 Website (Transactional or Informational)

 YouTube(V Logs)
 Facebook
 Instagram

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  Social Media
 Print Media
 Broachers

Customer Segment

We will target the different segments. We will target Family tourist which is driven by the
increasing importance placed on promoting family togetherness, keeping family bonds alive and
creating family memories. We will offer adventure tourism as well in which tourist do some
adventures activities like as skydiving, hill climbing. Mostly young age tourist likes to do
adventure tourism. So the young people are also added in our segmentation adventure tourism
gains much of its excitement by allowing the tourists to step outside their comfort zone. Adding
more we also target companies for tour so office employees where tourists can get information
on interesting things to see and do in the local area, help with finding somewhere to stay, and
advice on travel. We will also target college and universities so that they can visits and hands-on
learning opportunities of nature and explore the different places. It will be a tool for learning and
success with fun and excitement built in. more on several students don't get to experience the
typical field trip locations with their families. So we will give students the chance to experience
new venues.

 Family Tourist
 Adventure Tourist
 Office Tourist
 Educational Tourist

Services

We are offering tour to family people who are adventurist. For that we will arrange adventure
like hiking, paragliding, snow cricket, ice skating, boating and people who like to like to stay on
tree pod for that tourist we will arrange night stay on tree pods. That will be the life time
memories for the tourist. Adventures will help tourist maintain a healthy physique, which is
important in preventing a lot of diseases. People who like to play cricket we will arrange snow
cricket so they can get experience of cricket on snow. More on we will arrange the hiking for the
tourist so that they can get experience of people hilly areas that how they live there life in such
conditions. People will like to spend their time in nature in order to relax from their stressful
daily life. From the adventurist point we will arrange the boating for the tourist. Being in nature
can boost your mood and improve mental health. Spending quality time in the great outdoors
will reduces stress, calms anxiety, and can lead to a lower risk of depression of tourist. We will
also provide transportation which will pick the tourist from the specific pick up point. We will
accommodate our tourist in resorts, hotels

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  Organize Tours
o Family Tourist
o Adventure Tourist
o Business Tourist
o Educational Tourist
 Transportation
 Tree Pod
 Residence
 Sports & Adventure
o Ice Skating
o Snow Cricket
o Hiking
o Boating

Cost

While incorporating our truism company we have to pay different type of cost like registration
cost administration cost. The registration is approximately 18000. To run the office we have to
pay salaries. In the initial stage we will pay the round of 35000 to each which will be almost
250000. For our office we will take building on rent. The rental cost is almost 800000. While
organizing trip we have to pay transportation cost and hoteling cost which will be according to
location because these to costs fluctuate from place to place.

 Registration Cost
 Administration Cost
 Transportation Cost
 Building Cost
 Hoteling Cost

Marketing

For marketing our product we will use different tools like:

 We will use social media as a tool to advertise our products.

 We will build our own website where we give all our information.
 On the other hand we built our Facebook page and Instagram pages and upload
photos and give description of our products.
 We will also give ads in Google, YouTube channels and in magazines.
 We will arrange events in which we will provide awareness about our product and
emphasize on sales.
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Digital Media Marketing Tools For Business

Website

Internet marketing in the tourism industry can help you connect with your clients, show them the
visual appeal of your destination, and possibly get more exposure than you would with
traditional print advertising. We will use transactional and informational website. Use both
natural and paid search to promote your destination, and you are sure to see results

Benefits

 We can add multiple tour details

 Upload Destination details with HD images
 Details of particular tour
 Tour booking service
 Travel operators can share any notice

Why we use this?

We will use website because people can easily reach to the website, make order and payment.

Email Marketing

In tourism business we can use email tool for contact their customers and every person who
connect our business e.g., supplier and customers. Through email and we can inform our
customers and send every information through social medial.

Benefits

 cheap - sending email costs the same regardless of distance and the number of people you
send it to
 fast - an email should reach its recipient in minutes, or at the most within a few hours
 convenient - your message will be stored until the recipient is ready to read it, and you
can easily send the same message to a large number of people
 Record- you can keep a record of messages and replies, including details of when a
message was received

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Why we use this?

We will use this to inform the costumer about upcoming tours and share important information.

Google Ads

Through Google ads we can advertise our business and through proper company website we can
engage our customers and feedback page which is fill from our customers after using our
product.

Benefits

 Google’s massive reach

 Capabilities that allow for a range of targeting
 Maintain full control of your campaigns at all times
 Get quicker results than with Search Engine Optimization

Why we use this?

We will use this because Google’s have massive reach and anyone will open Google they will
see the advertisement of our company.

Mobile Application

We will develop app for advertisement of our company. According to a survey by Travel
port, the majority of mobile users prefer to use apps for travel arrangements rather than the
mobile web page. The increase in demand for mobile apps for tourism industry has also
improved the relationship between the mobile app industry and the travel and tourism sector.

Benefits

 Easy and fast booking

 Real photos and videos of destinations
 Use of modern technologies
 Allow you to book travel packages across different destinations

Why we use this?

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We will use this because now a day everyone is using android phone and use different apps and
that are easy to use

Instagram

Tour companies can capitalize on this trend by motivating consumers to use branded hash tags or
specific hash tags that are relevant to a current promotion or event. Posts with this hash tag feed
into website’s guest gallery of user-generated content, where visitors can also book a hotel room
directly via a link. A simple hash tag is effective because it allows users to easily discovering
related content through a search filter. The key is to first encouraging tourists to post stories,
photos and videos of their visit to the SM channels then, leverage its value by sharing across the
digital network. Tourist-generated content provides independents with fresh, authentic voices
that help separate them from competitors and strengthen their identity among other tourists. You
can also take photos of appetizers, meals, and desserts to post on your account and encourage
customers to take their own photos and post on their social media.

Benefits

 Enables especially young people

 More powerful way of attracting new travelers
 Almost Free

Why we use this?

Instagram is a free and very powerful social media marketing tool. Almost age group of 15 to 45
is available on Instagram.

Facebook

An ideal tool to interact with its customers, promote its brand and services. Ideally, it should also
be a traffic provider for the company's website. Of course, the website should be regularly
enriched in order to provide Facebook with sufficient material. In addition, the statistical analysis
tools, through Facebook Insights, developed by the platform can be used to monitor the
dynamism of the page and posts. Anyone can create a Facebook page for free, but it’s up to you
to get the most out of it. Create a page that’s visually pleasing and engage with your friends,
family, and customers.

Benefits

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  Facebook for Networking.
 Facebook for Dating.
 Facebook for Business.
 Facebook Video Chatting.
 Facebook for Image and Video Hosting.
 Facebook for News & Information.

Why we use this?

As almost young people are using Facebook age group from 15 to 50 so we can easily attract
customers

Google My Business

The Google My Business platform is used to bring together all of your business information
online…in one place for easy and quick access. I’ve noticed that using this tactic helps to
increase your company’s visibility in search results, maps, locations, and even reviews.

One of the best aspects of Google My Business is the Monthly Insights stats it provides you. It
gives you a snapshot of not only where customers view your business on Google, but how they
search for your business. I’ve found this to be a very helpful marketing tool.

Benefits

 GMB Allows You to Appear in Maps and Google Local Pack Listings.
 It's Highly Visible.
 GMB Allows People to Leave Reviews of Your Business.
 GMB Provides Insights That Give You Helpful Information.
 It's Free and Easy to Use.

Why we use this?

It's Free and Easy to Use and it Allows People to Leave Reviews of Your Business

11
YouTube

We will use YouTube for the advertisement the Tourism Marketing can be enhanced with the
help of YouTube that drives the attention of the consumers towards the tourism brand, the
already made trip visitors. Hence the tour organizations can make use of launching the most
engaging videos by featuring the real customers. One video is equal to word of mouth from the
million influencers. The video is much effective in elaborating the brands with no bounces in
their journey.

Benefits

 Trip Planning
 Trip Inspiration
 Decision of booking
 Video is most powerful

Why we use this?

Before booking the ticket for a particular trip, people are keeping an eye on the YouTube videos
of the already made trip visitors. Hence the tour organizations can make use of launching the
most engaging videos by featuring the real customers.

WhatsApp

Start conversations on WhatsApp to connect with your audience and turn them into customers.
That’s basically what WhatsApp marketing does. We can use WhatsApp business for the
marketing. You just need to let people know that you’re available to chat. This will bring in leads
for your business. In the chat conversation, you have the opportunity to turn these leads into
customers

 Convenient Two-Way Communications.

 Improved Customer Care.
 Brand-Verified Conversations.
 Global Reach.
 Automatically Initiate More Conversations.
 Added Security with Customer Messaging Opt-in.
 Save Time with Quick Replies.

Why we use this?

12
Almost every person is using WhatsApp so we can easily reach to the customer.

Twitter

A Twitter Ads account is how you can set up, run, and analyze Promoted Ad campaigns on
Twitter. You must sign up for a Twitter Ads account at ads.twitter.com, after which you'll have a
Twitter Ads account in addition to your organic account. Your Twitter Ads account is linked to
the handle you create it from.

 U Pay for Performance. When you promote tweets on Twitter, you only pay when you've
achieved your marketing objective. ...
 Keyword Targeting.
 Tweet Engager Targeting.
 Tailored Audiences.
 Low Cost per Click.

Why we use this?

We will use this because it has Low Cost per Click and almost young generation is using twitter.

Cost of Digital Media Marketing Tools

Sr. Marketing Tool Cost in R.S

No
1 Website 120,000
2 Facebook 10,000
3 Instagram 8,000
4 E Mail 0
5 Mobile Application 700,000
6 Google Add 20,000
7 Google My Business 0
8 YouTube 50,000
9 WhatsApp 0
10 Twitter 20,000

13
Revenue Stream

These are the main source of revenue we will earn revenue from tours and earn money to provide
different services.

The cost of Tour will be

One-day Tour Package R.S 3000-50000

3-day Tour Package R.S 5,000- 8,000

5-day Tour Package R.S 9,000- 13,000

7-day Tour Package R.S 15,000-20,000

SWOT Analysis

Strength

Cultural Heritage

Cultural heritage and historical places are the main centers of attention for many tourists in
Pakistan. We will offer different cultural and historical places tours to our customers. The history
and archeology students are also our target customers.

Local Festivals

The other thing that comes along with cultural heritage is the local festivals. They’re different in
different parts of the Pakistan. We will offer special package to our customers to enjoy these
festivals. Some festivals are so unique that attract tourist to have a real-life experience of those
festivals.

Safe Environment

We will provide safe and sound environment to our customers during their tours. During
paragliding, hiking and in other games safety of our customer will be our first priority. It gives
the impression of a safe environment. The safety of the environment attracts our customers to
enjoying our facilities.

Accommodation Facilities

We will provide accommodation facilities to our customers. We will offer different types of
room for different classes. We offer tree pods hotel and resorts in most convenience places.

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Diverse Culture

In our country people speak different languages, they have different area culture. Every region
has some special festivals and heritage. We will offer different offers for different areas to
explore local culture.

Activities

We will offer different types of activities to our customers during our tour like hiking, ice
scatting, paragliding, boating and different indoor and outdoor games.

Weaknesses

Less Management Skill

We are all new in tourism business so we have no experience and less management skills to
manage the business activities.

Lack of Innovation

The technological development and progress that we see in different fields like transport, hotels,
and luxury are all moving in a different direction. Due to lack of financial we are not able to use
modern and latest technology in our business.

High Turnover Rate

The employees’ turnover rate is very high in our business. Because of the work pressure is very
high during the season, and pay is very low. Employees are always looking for a better
opportunity. Whenever they find it, they leave their job immediately.

Seasonal Staff

hire We cannot hire our employees permanently. We must need seasonal staff to serve our
customers in different seasons. The employees’ satisfaction level is very low in this field.

Opportunity

Personalized Service with Unique Experience

Most of the hotels, restaurants, travel companies and other businesses offer a collective service
and treat everyone the same way but we will different services and packages for different people
classes. We will offer some special and unique services to the tourist in our areas.

New Products and services

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A new product or service always has growth potential. We can add some new services and
products in our business to acquire more customers. In future we can organize and serve
international tourist. We can offer luxury hotels and restaurants to our customers. If it can attract
the attention of customers, then it would sell in the market.

Environment-Friendly Place

People have become very cautious about the environment in recent years. We will organize our
tours in those areas which are environment friendly. If we establish a place free from plastic and
zero carbon emission. Such steps would help us to attract environmentally friendly customers.

Online Marketing

If we adopt online marketing techniques to target our customers, it would help us to reach more
potential customers. We can increase the sale and productivity if your message reaches more
people.

Threat

Environmental Issues

Tourism industry has been polluting the environment. Global warming is biggest threat for our
business people like visit these places which are have normal temperature.

Limited Finances

The global economy has been going through a period of economic recession. In our country
many people have lost their jobs due to the pandemic and bad economic situation. Their finances
are limited and tourism is a luxury to them that they can’t afford.

Highly Competitive

The tourism industry has become very competitive. Many small businesses have jumped into it
and they offer low-quality service at high prices. In future many people plan to start tourism
business with luxury facilities.

Economic and political situation

In Pakistan we are facing bad political and economic situation right now. People are not
believing in investing their funds in tourism business and other industries. So risk factor is very
high in tourism business.

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PESTLE Analysis

Tourism has seen a boom in recent times. This has a lot to do with the rising economic
capabilities of the middle class. Human behavior has also changed towards being more
extravagant through traveling. But there are many factors that affect the tourism industry
globally and there are threats to it as well. Tourism is one of the primary aspects that promote
intercultural harmony. This is also a strong addition to any country’s economy.

In this, we present an analysis of the political, economic, social, technological, legal, and
environmental factors that affect the tourism industry. This analysis will allow you to better
understand the future of this industry and the aspects that it needs to deal with on an immediate
basis.

Political Factor

In Pakistan due to political instability investors are not investing in tourism sector. Every
government makes policy to promote the tourism in country but due to lack of poor political
situation government have not enough time to implement these policies. Most of the
governments across the world have their borders open for citizens of other countries. Tourists
can visit most of the world if they can afford it, and this has really provided a major boost to the
tourism industry. Certain countries don’t even require a visa to travel to them, allowing for an
even further tourist-friendly atmosphere. Countries that are under civil wars are often tourist
unfriendly. Certain governments allow for pro-tourist regulations, such as paying for objects
purchased in a foreign country or visa fee waiver, etc. Such regulations also provide an
additional boost to the tourist psyche and economic capability as well.

Economic Factors

As the global economy grows, the income levels of those who were previously unable to afford
international tourism are now able to do so. In Pakistan people love to travel and explore new
places. People are very busy in daily life they want get-together and want to spend some time
with friends and families. Since living expenses are growing slower than purchase power,
people are able to afford luxuries such as tourism. Such economic growth is expected to remain
and the tourism industry will only be provided with benefits from it.Companies which are
currently involve in transportation providing modern transport to the tourists in Pakistan. Modern
facilities are changing the way people travel. They have presented economic models that are
more consumer-friendly, and thus is making tourism more accessible to people.

Social Factors

Tourism has become a trend for the younger generation, and social media has a lot to do with
this. While tourism was most considered as a form of wanderlust or bonding experience, it is
now a means to express social class and purchasing power through social media. This factor
produces a peer pressure that has recently provided a boost towards the tourism industry.The
world has become more racially conscious and this has helped people from rather marginal
cultures to be able to travel more freely. There are still areas where certain races are looked down
upon but as governments modernize, more of the world will become accessible to such races.

17
People are becoming more aware of other cultures in the world and thus they want to visit those
places and experience those cultures as well. People in India are learning Spanish and traveling
to South America and people in Russia and learning Chinese to travel to China.

Technological Factors

The transport industry has received a major upgrade in recent times due to the new and improved
forms of transport services. In Pakistan government pay special attention to build new roads and
infrastructure to promote tourism industry. More airplanes are now available for consumers to
access. Moreover, there are also cheaper options available which provide further access to
middle-class travelers. Airports have also become more advanced and air tickets can be
purchased in a click. People can now get to know about places across the world through their
smart devices. Travel blogs help people get the information to make the necessary journey which
they otherwise wouldn’t be able to make. Technology is helping people get from one place to
another with as much ease as possible. This has really improved the conditions of the tourism
industry.

Environmental Factors

The rising tourism levels across the world have also led to a massive increment in pollution
levels from airplanes, ships, and other vehicles. Many climate change activists are supporting the
concept of reduction in tourism to deal with the issue. The transportation industry is currently
under heavy fire from critiques regarding usage of options that heavily pollute the environment.
Humans are a negligent lot, and they tend to carry their litter with them wherever they go.
Pollution caused by the rise in tourism is destroying many beaches and coral reefs. As the
number of tourists across the world increases governments are expected to take up strict action to
regulate pollution levels caused by humans visiting tourist spots. In Pakistan government
promote tourism but due to the lack of modern facilities and unawareness about the
environmental Pollution people spread pollution on most visited place.

Legal Factors

In Pakistan people can travel from one place to another place without any restrictions. Pakistani
government providing massive facilities to the foreigners. No special documents require visiting
the Pakistan’s beautiful places and rich heritage. Everyone can come and enjoy the beautiful
Pakistan. And since most of the world borders are open to tourists, governments readily provide
tourist Visas since it boosts the economy as well. Other legal processes concerning tourism have
also become more hassle-free for consumers to take advantage of. Many banks now provide
loans for tourism purposes. These loans are highly helpful to the everyday person in being able
to tour nationally and internationally.

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Finance

Investor
we have investor who will invest in our business and some investment by owner.
SRARTUP EXPENSES
Item RS
Furniture 60,000
Computer & Software 120,000
Registration Cost 18000
Advertisement Expense(Include all marketing tools) 928,000
Office Expense 100,000
Miscellaneous 70,000
Tree pot 500,000
Total Startup Expense 17,96,000

MONTHLY EXPENSES
Rent 80.,000
Salaries 250,000
Electricity Bill 20,000
Internet Bill 30000
Total Monthly Expenses 353,000

Break Even Point

We will recover investment in almost 1.5 year then we will earn profit.

Conclusion

In today’s society people are moving toward healthy life style and to make them fit. Our aim not
only to provide healthy life but also give awareness to people about travelling and happiness. So
in future our aim is to start a tourism company and also make our brand image and also provide
the best travel long services and organize best tours

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