A SUMMER INTERNSHIP PROJECT

ON

A study on Public Relations and Communications Intern

Suvidha foundation

Prepared by

ADITYA RAJ SINGH

Enrollment Number: 2021IIMP203

BBA Batch 2021-24

Under the guidance of

Prof. SAREET KUNDEN

ACADEMIC YEAR 2021-24

Submitted To
Shree Chanakya Education Society’s
Indira Institute of Management-BBA, Pune
Affiliated To
An Autonomous Institute affiliate.

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Certificate of completion (College)

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Certificate of completion (Company)

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 Student’s Declaration

I undersigned Aditya Raj Singh a student of Indira Institute of

Management, Pune BBA 5th semester, declare that summer
internship project titled “Public Relations and Communications
Intern” a result of my/our own work and my/our indebtedness to
other work publications, references, if any, have been duly
acknowledged. If I/we are found guilty of copying any other report
or published information and showing as my/our original work, I
understand that I/we shall be liable and punishable by Institute or
University, which may include ‘Fail’ in examination, ‘Repeat study
& re- submission of the report’ or any other punishment that
Institute or University may decide.

Name of student: Adiyta Raj Singh

Enrollment N0: 2021IIMP203
Signature:

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Acknowledgement

I would like to express my sincere gratitude to my internship supervisor, Prof. Sareet Kunden,
for their guidance and mentorship throughout my internship. I am grateful to the entire team
of Suvidha foundation for their support and knowledge sharing. I also thank my colleagues
and fellow interns for their collaboration. I am indebted to my academic institution, Indira
Institute of Management, for providing me with this opportunity. Lastly, I am thankful for the
unwavering support of my friends and family. This internship has been transformative, and I
am confident that the skills and knowledge gained will benefit me in the future.

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 TABLE OF CONTENT

Sr.no Content Page no.

1 Summary 07
2 Introduction 09
3 Industry profile 11
4 Company overview 14
5 Objective & scope 20
6 Research Methodology 23
7 Data analysis 26
8 Findings 30
9 Conclusion & Suggestions 33
10 Annexure 36
11 Bibliography 38

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 EXECUTIVE SUMMARY:

The major goals of the internship are to improve communication skills and add new
personality traits. The need to complete the internship to satisfy the BBA program's
requirements is another consideration. An intern prepares for an internship to get practical
experience in the working world. The goal of this internship is to gain practical experience in
the Public relation sectors for the Suvidha foundation web and product.

I've covered the entire building PUBIC RELATION Tactics, marketing management
procedures, and business practises of Public relation in this study. The marketing manager at
this organisation is also responsible for facility and general marketing efforts, as well as
orientation, training, motivation, performance evaluation, etc. I, by my own, has gone
through the reaction of people while presenting our views in front of them. This internship
has unquestionably sharpened my abilities, increased my persuasiveness while also cultivated
a more patient disposition. The majority of the 60 targeted respondents in the survey that I ran
expressed a strong interest in our proposal. I have tried my level best to give more and more
business to the company and to develop a more skilful personality that can convince people
very easily as we all know that convincing is one of the most important parts of marketing.

During my internship I gained practical knowledge on how a Public relation team works in
the field. The job of a View representer is a job that need patience. Marketing executives aim
to maximise profits and increase the number of customers through developing sales strategies
that match customer requirements and by promoting products, services, or ideas.

Not only that I have also gained insight into the working culture of the organization and
observed how Suvidha Foundation services handles its employees with value and

empowerment to ensure they are motivated to give their best to the organization.
The report starts with the introduction of Public Relation, then introduction to
the company, giving its background, mission, vision, its products and services,
the hierarchy and organogram of the organization. Each chapter contains
detailed discussion of the Marketing functions followed by Organization
Practice at Suvidha foundation Services which basically conveys how NGO

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Works For the welfare of the society then there is the analysis of market with charts. And
further, there is the conclusion followed by references.

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CHAPTER I: INTRODUCTION TO THE TOPIC

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As a passionate and enthusiastic individual with a strong interest in the field of public
relations and communications, I am excited to introduce myself as a Public Relations and
Communications Intern. Driven by a genuine desire to contribute to meaningful causes and
make a positive impact on society, I am eager to leverage my skills and knowledge to support
the important work of NGOs and contribute to their mission of creating a better world.

With a keen understanding of the power of effective communication in shaping public

perception and influencing positive change, I am committed to utilizing my strong writing,
editing, and storytelling abilities to craft compelling narratives that amplify the voices of
NGOs and resonate with their target audiences. I am also proficient in utilizing various social
media platforms and digital marketing tools to engage with diverse communities and foster
meaningful connections.

Furthermore, my ability to conduct thorough research, analyze media trends, and develop
strategic communication plans will enable me to assist NGOs in crafting targeted messaging
that aligns with their overall goals and objectives. I am also a highly collaborative and
adaptable individual, always eager to learn from experienced professionals and contribute my
fresh perspectives to the team.

I am confident that my passion for public relations, my dedication to social impact, and my
eagerness to learn and grow will make me a valuable asset to any NGO. I am excited to
embark on this internship journey and contribute my skills and enthusiasm to support the
important work of NGOs in making a positive difference in the world.

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CHAPTER II: INDUSTRY/ SECTOR PROFILE

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Overview of the Non-Profit Sector in India

The non-profit sector in India is a vast and diverse landscape, encompassing a wide range of
organizations working on various social causes, including education, healthcare, poverty
alleviation, environmental protection, and human rights. These organizations play a crucial
role in addressing the country's developmental challenges and contributing to the overall
well-being of its citizens.

Contribution of the Non-Profit Sector towards GDP

According to a 2021 report by Bain & Company, the non-profit sector in India contributes an
estimated 1.7% to the country's GDP. This contribution is significant, considering that the
sector employs over 31 million people, making it the second-largest employer in India after
agriculture.

Major Players in the Non-Profit Sector

India has a rich and vibrant non-profit sector with numerous organizations working across
various domains. Some of the prominent players in the sector include:

 Pratham: A non-profit organization focused on improving education for

underprivileged children.

 Akshaya Patra: A non-profit organization providing mid-day meals to school children.

 CRY (Child Rights and You): A non-profit organization advocating for children's
rights.

 HelpAge India: A non-profit organization supporting the elderly population.

 Goonj: A non-profit organization working on disaster relief and

community development.

Suvidha Foundation (Suvidha Mahila Mandal)

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Suvidha Foundation, also known as Suvidha Mahila Mandal, is a non-profit organization
based in Pune, India. The organization's primary focus is on providing education and skill
development opportunities to underprivileged children and women. They also engage in
various social initiatives, including food donation drives, awareness campaigns, tree
plantation drives, and healthcare support.

The organization's work aligns with the broader goals of the non-profit sector in India,
contributing to the country's social and economic development. Their efforts in promoting
education, skill development, and social welfare align with the Sustainable Development
Goals (SDGs) set by the United Nations, particularly SDG 4 (Quality Education), SDG 5
(Gender Equality), and SDG 10 (Reduced Inequalities).

In conclusion, the non-profit sector in India plays a crucial role in addressing the country's
developmental challenges and contributing to the overall well-being of its citizens.
Organizations like Suvidha Foundation are making a positive impact by providing education,
skill development, and social welfare initiatives, aligning with the broader goals of the sector
and contributing to the country's progress.

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CHAPTER III: Company Overview

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History

Suvidha Foundation, also known as Suvidha Mahila Mandal, is a non-profit organization

established in 1995 in Nagpur, Maharashtra, India. The organization was founded by a group
of women committed to empowering underprivileged communities through education and
skill development initiatives. Over the years, the organization has expanded its reach and
impact, establishing a strong presence in the non-profit sector.

Mission, Vision, and Values

Mission: To Inspire Students, help them Innovate and let them Integrate to build the next
generation humankind.

To Run Food Donation and Awareness Campaign In Rural Region.

Vision: To build Next Generation Entrepreneur, by providing them a Skill-Based

Education.

To Provide Internship, Training and Workshops and Quality Education All Over The World.

Values:
 Empowerment: Enabling individuals to realize their full potential and contribute
meaningfully to society.
 Inclusivity: Embracing diversity and ensuring equal opportunities for all, irrespective
of gender, caste, or social status.
 Sustainability: Promoting long-term social and environmental impact through
responsible practices and initiatives.

PROGRAMS OF THE COMPANY

STUDENT INTERNSHIP
"Tell me and I forget, teach me and I may remember, involve me and I learn

Benjamin Franklin

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What truly helps us grow is going beyond our comfort zone and expanding us

boundaries of experiences and explorations. Internships are an excellent way to do

so. The integration of real-life application of knowledge with theoretical

understanding in Internships helps us knowing our true calling besides building

industry-relevant skills most effectively. So, what are you waiting for. Apply now

to find your own true calling.

STUDENT MENTORSHIP
"Mentoring is a brain to pick, an ear to listen, and a push in the right direction."

John Crosby

Although mentorship can play a pivotal role in the success of a developer's career.

there is a severe mentorship deficit within the technical industry. This can be

mostly attributed to developers not knowing who to ask or where to start. We must

streamline the process of finding a mentor in the technical industry in order to

promote growth through a developer's career.

A scholarship is an award of financial aid for a student to further their education at

a private elementary or secondary school, or a private or public post-secondary

college, university, or other academic institution. We provide scholarships to

students who have the potential to reach new level of heights and help them reach

them by providing all the help they need.

WORKSHOP
Every student deserves the chance to explore, advance, and succeed in the world of

coding.

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Our objective is very clear towards kids’ development by teaching them programming
languages, block coding, python coding, etc., and opening a new

world of opportunities with fun and creativity for them. We provide free coding

workshops for Grade 1 12 students, and we help teachers get to grip on

programming to. We teach the fundamentals of coding and real-world

programming skills with practical to kids. In our workshop, we teach all the basic

concepts of app, game, and website development to kids

WOMEN EMPOWERMENT
In this era technology is booming at par and this is what has inspired us to take

education to next level by providing classes with a perfect blend of face to face

interaction of student and teacher through online platform. And the best part is, not

to leave anyone behind, We are providing many skill building classes for all the

girls who want to learn and unlearn. Especially those who can't afford education.

so, the classes such as coding and many more will be provided free of cost.

What We Do?
Causes for a Sustainable Future

 Healthy Food

By focusing on healthy food donations, our NGO aims to improve the well-being and
quality of life for individuals and communities in need.

 Social Awareness

We provide resources, conduct awareness campaigns, and facilitate access to hygiene

facilities, aiming to create a healthier environment and prevent the spread of diseases.

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  Tree Plantation

Through community engagement and active participation, we successfully planted

thousands of trees, fostering a greener and healthier ecosystem for future generations.

 Health Care

We believe that access to healthcare is a fundamental right, and we work tirelessly to

ensure that healthcare services are accessible, affordable, and of high quality for those
in need.

 Primary Education

By collaborating with local communities and educators, we aim to empower children

with the knowledge and skills they need for a brighter future.

 Social Care

Our programs encompass a range of support services, including counseling,

vocational training, and advocacy, with the goal of empowering individuals

Management

Suvidha Foundation is led by a dedicated team of professionals and volunteers who share a
passion for social impact. The organization's management structure comprises:

 Board of Directors: Oversees the organization's overall governance and strategic

direction.
 Executive Committee: Manages the day-to-day operations and implements the
organization's programs and initiatives.
 Volunteers: Play a crucial role in supporting the organization's activities and
extending its reach.

Registered Address and Branches

Suvidha Mahila Mandal, Walni Ward No. 1, Jai Bhole Nagar, Walni, Saoner
Nagpur, Maharashtra 441102

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Composition of the Board

Suvidha Foundation's Board of Directors comprises individuals with diverse expertise and
experience in the fields of education, social work, business management, and philanthropy.
The Board provides strategic guidance and ensures the organization's adherence to its mission
and values.

Major Customers

Suvidha Foundation's primary beneficiaries are underprivileged children and women from
marginalized communities. The organization also collaborates with various stakeholders,
including government agencies, corporate partners, and other non-profit organizations, to
amplify its impact.

Financial Performance

Suvidha Foundation relies on donations, grants, and partnerships to fund its operations and
programs. The organization maintains financial transparency and accountability, ensuring
that resources are utilized effectively to achieve its mission.

Achievements

Suvidha Foundation has a track record of notable achievements, including:

 Providing education and skill development opportunities to thousands of

underprivileged children and women.

 Conducting food donation drives, awareness campaigns, and healthcare initiatives.

 Planting thousands of trees to promote environmental sustainability.

Functional Overview

Suvidha Foundation operates through various functional areas:

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  Education: Providing quality education to underprivileged children, including access
to primary and secondary education, vocational training, and digital literacy
programs.
 Skill Development: Empowering women with skills training in areas such as tailoring,
handicrafts, and entrepreneurship, enabling them to gain financial independence.
 Social Welfare: Implementing initiatives to address social issues such as malnutrition,
healthcare access, and environmental awareness.
Products

Suvidha Foundation offers a range of products and services aligned with its mission,
including:

 Educational programs for underprivileged children.

 Skill development courses for women.

 Social welfare initiatives addressing community needs.

Overview of Different Departments

Suvidha Foundation's organizational structure comprises various departments:

 Education Department: Oversees the implementation of educational programs and

initiatives.
 Skill Development Department: Manages skill training programs for women.
 Social Welfare Department: Implements social welfare initiatives and community
outreach programs.

Business Segment

Suvidha Foundation operates in the non-profit sector, focusing on education, skill

development, and social welfare. The organization generates income through donations,
grants, and partnerships. Its asset size and profitability are primarily determined by the
effectiveness of its fundraising efforts and the efficient utilization of resources to achieve its
mission.

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Suvidha Foundation's commitment to empowering underprivileged communities through
education, skill development, and social welfare initiatives has made a significant impact on
the lives of many individuals. The organization's dedication to its mission and values,
coupled with its effective management and collaborative approach, positions it as a valuable
contributor to India's social development landscape.

COMPANY’S PARTNER

CodeKaroYaaro

CodeKaroYaaro is an online coding school presenting specially designed courses for kids
from 6 to 15 years of age. Gone are the days when one out of a few fifty people
knew about computers. Nowadays, everything is no less than a rat race and technology has
become one of the prerequisites to move ahead in life. It is
hight i m e t o e d u c a t e a n d f a m i l i a r i z e k i d s w i t h t h e c o n c e p t s t h a t d
r i v e t h e l a t e s t technology. You must have undoubtedly heard how
programming initiates
newi n n o v a t i o n s i n t h e t e c h n i c a l d o m a i n . W h a t b e t t e r w a y f
o r o u r c h i l d r e n t o understand why and how the technology around them operates
than by learning to code and adapting to the technology around them.

Objective
CodeKaroYaaro is to encourage kids to learn computer fundamentals through codingto
develop their problem solving and critical thinking ability. Today, coding
has become an extremely useful skill to possess. A child who learns how to code willhave
an advantage in terms of employment opportunities available to them in thefuture,
no matter which industry they decide to enter. Just like learning a language,or to play a
musical instrument, children need motivation. We are here to developcuriosity among kids
for coding. Usually seeing results along the way is enough tocultivate this, and this is
what happens when children learn to code. This is
why programming is being taught in schools but what about those who don't get thisopportun
ity. Well in that case you should allow us to help you.

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CHAPTER VI: OBJECTIVES AND SCOPE OF PROJECT

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Objectives:

 Gain experience in the public relations and communications

field. This includes learning about the different aspects of PR, such as media
relations, social media management, event planning, and crisis communications.
Interns may also have the opportunity to learn about specific PR tools and
technologies, such as content management systems and social media analytics tools.

 Develop skills in writing, editing, and research. Public relations

interns often need to write press releases, social media posts, blog articles, and other
communications materials. They also need to be able to research topics and gather

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 information for their work. In addition to developing their writing and research skills,
interns may also have the opportunity to develop their design and editing skills, as
they may be asked to create graphics, edit videos, or proofread content.

 Build relationships with key stakeholders. Public relations is all

about building relationships with the media, customers, employees, and other
stakeholders. Interns can learn how to develop and maintain these relationships
through their work on their project. For example, interns may be asked to interact with
media representatives on social media, or they may be involved in planning and
executing events that bring together different stakeholders.

 Contribute to the organization's public relations and

communications efforts. Interns can play a valuable role in helping
organizations achieve their PR goals. This could involve assisting with media
relations, social media management, event planning, or other tasks. For example,
interns may be asked to write and distribute press releases, create and manage social
media content, or assist with event planning and logistics.

Scopes:

 Developing and implementing a social media campaign. This

could involve creating social media content, managing social media accounts, and
engaging with followers. Interns may also be asked to track and analyse the results of
the campaign to determine its effectiveness.

 Writing and distributing press releases. This involves writing press

releases about new products or services, events, or other news announcements. Interns
may also be responsible for pitching stories to journalists and building relationships
with media representatives.

 Helping to plan and execute events. This could involve tasks such as
developing event concepts, creating marketing materials, and coordinating with
vendors. Interns may also be responsible for managing event logistics and ensuring
that everything runs smoothly on the day of the event.

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 Assisting with media relations. This could involve tasks such as pitching
stories to journalists, scheduling interviews, and responding to media inquiries.
Interns may also be responsible for developing and maintaining media lists, and
tracking media coverage of the organization.

 Conducting research and writing reports. This could involve

researching industry trends, writing reports on public relations campaigns, or creating
other content to support the organization's PR efforts. Interns may also be asked to
compile data and create presentations to share their findings with the organization's
leadership team.

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 CHAPTER VII: RESEARCH METHODOLOGY

The organization's current public relations and communications strategies may not be
effectively reaching target audiences, resulting in limited brand awareness, engagement, and
stakeholder relationships.

Research Objectives
1. Assess the effectiveness of the organization's current communication strategies.
2. Identify target audience preferences and media consumption habits.
3. Evaluate the organization's brand perception among stakeholders.
4. Analyze the impact of communication efforts on organizational goals.

Research Design

A mixed-methods approach will be employed, combining quantitative and qualitative data

collection methods.

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Data Sources
Primary Sources:
1. Online surveys distributed to target audiences.
2. Focus group discussions with stakeholders.
3. Interviews with key informants from the organization.

Secondary Sources:
1. Media coverage analysis.
2. Social media analytics reports.
3. Internal communication records.

Data Collection Instruments

1. Questionnaire: A structured questionnaire will be designed to gather
quantitative data on target audience demographics, media preferences, and
perceptions of the organization.

2. Comparative Parameters: A set of comparative parameters will be

established to evaluate the organization's communication performance against
industry benchmarks and competitor analysis.

Sampling Design
Sample Size: A representative sample of 60 individuals from the target audience will be
selected for the survey.

Sampling Method: A stratified random sampling method will be used to ensure

representation from various demographic groups within the target audience.
Sampling Unit: The sampling unit will be individuals who fall within the organization's
defined target audience criteria.

Limitations of the Project

1. Time constraints may limit the depth of data collection and analysis.
2. The sample size may not fully represent the entire target population.
3. The accuracy of self-reported data in surveys may be subject to bias.
4. Access to certain internal communication records may be restricted.

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CHAPTER VIII: DATA ANALYSIS

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Impediments in Empowerment 4.6.1 Violence against women and girls (VAWG) is one of the
most widespread, persistent and devastating human rights violations in the world and remains
largely unreported due to the impunity, silence, stigma and shame surrounding it. In general
terms, it manifests itself in physical, sexual and psychological forms, encompassing: •
Intimate partner violence (battering, psychological abuse, marital rape, femicide); • Sexual
violence and harassment (rape, forced sexual acts, unwanted sexual advances, child sexual
abuse, forced marriage, street harassment, stalking, cyberharassment); • Human trafficking
(slavery, sexual exploitation); • Female genital mutilation; and • Child marriage.

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2019-21 but it is still quite high.

On examination of the data for the years 2016 to 2021 it can be observed that three major
crimes viz. Cruelty by Husband and Relatives, Assault on women with intent to outrage her
modesty and Kidnapping & Abduction constituted more than 70% of the total crime
committed against women with the rate of Cruelty by Husband and Relatives faced by
women in their own house accounting for one-third of all crimes. The data shows that
compromising the safety of women starts from home itself. The policy makers can address
this issue by enforcing the existing laws and spreading awareness on their provisions among
both men and women. It may also be noted that the above analysis and interpretation is on the
basis of FIRs registered (gathered by NCRB) and the number could be on a higher side if the
unregistered cases are also taken in to account.

Data on distribution of rape victims by age-group show that (Table 6.3) majority of the rape
victims are in the age group of 18-30 years. The probable reason behind the high numbers in
this specific age group may be that the females in this age group are coming under “labour
force” category requiring travel between workplace and home. Further, late working hours
and site work place could also be a reason. However, the fact is that such conditions should
not be a burden or barrier to women in their fundamental right to “work and earn”. Various

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measures have already been taken by the government viz. an act to prevent sexual harassment
at work place, women help line etc. Still, more needs to be done in the area of gender
sensitisation. Lower percent in the less than 16 years age group could also be due to non-
reporting in the fear of social-stigma

In India, suicide is an emergency and serious public health issue. Physical and mental illness,
disturbed interpersonal relationships and economic difficulties could be the major reasons for
suicide. From 2004 onwards, a mixed trend was observed in suicide rate in India. The highest
ever suicide rate of 12 per lakh population was recorded in 2021. From 2004 to 2011, the
ratio of male to female suicide incidence remained constant at 1.8 but from 2012 onwards, it
started rising and reached at 2.6 in 2021. Women and girls with disabilities face systemic
marginalization and attitudinal and environmental barriers that lead to their lower economic
and social status; increased risk of violence and abuse, including sexual violence;
discrimination as well as harmful genderbased discriminatory practices; and barriers to access
education, health care, including sexual and reproductive health, information and services,
and justice as well as civic and political participation. This hinders their participation on an
equal basis with others. For addressing their problems through focussed policies and
programmes, there is need to have a robust system of data collection mechanism on disability.
Compared to health, education, employment etc, data on disability is very scarce.
Administrative records like the disability certificate etc have partial coverage. Disability
questions are included in the population census but we have had no census after 2011. The

31
Ministry of Statistics and Programme Implementation conducted a Survey of Persons with
Disabilities during July 2018 to December 2018 as a part of 76th round of National Sample
Survey (NSS). In NSS 76th round survey, for classification of disabilities, all the specified
disabilities as stated in The Rights of Persons with Disabilities Act, 2016 were considered. As
per this survey, percentage of differently abled person was 1.9% for females and 2.4%for
males.

CHAPTER IX: FINDINGS

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1. Target Audience Preferences and Media Consumption Habits

A comprehensive analysis of the target audience's media consumption patterns and

preferences is crucial for tailoring communication strategies effectively. The research may
reveal that the organization's target audience primarily consumes information through social
media platforms, online news sources, and mobile applications. This insight would indicate a
need to focus communication efforts on these channels, utilizing engaging content formats
such as infographics, videos, and interactive elements. Additionally, understanding the
specific social media platforms and online communities frequented by the target audience
would enable targeted outreach and engagement.

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2. Brand Perception Among Stakeholders

Stakeholders, including donors, partners, and community members, play a vital role in an
organization's success. Assessing their perception of the organization's brand and reputation
is essential for identifying areas of improvement. The research may uncover that stakeholders
have a limited understanding of the organization's mission, values, and impact. This finding
would suggest a need for clearer messaging and storytelling that effectively conveys the
organization's purpose and the positive impact it has on the community. Emphasizing success
stories, testimonials, and quantifiable results can enhance stakeholder understanding and
engagement.

3. Effectiveness of Current Communication Strategies

Evaluating the effectiveness of the organization's existing communication strategies is

paramount for identifying gaps and opportunities for improvement. The research may identify
a lack of engagement with specific target groups, such as younger generations or diverse
communities. This insight would prompt the development of targeted communication
strategies tailored to these audiences, utilizing relevant messaging and appropriate
communication channels. Additionally, the research may reveal ineffective use of certain
media channels, indicating a need for reallocation of resources and a focus on

channels that resonate with the target audience.

4. Impact of Communication on Organizational Goals

Understanding the correlation between effective communication and the achievement of

organizational goals is essential for demonstrating the value of public relations and
communications efforts. The research may demonstrate that increased donor support, greater
community involvement, and enhanced brand recognition are directly linked to effective
communication strategies. This finding would reinforce the importance of investing in
strategic communication initiatives and utilizing data-driven approaches to measure the
impact of communication on organizational outcomes.

34
Based on these comprehensive findings, the Public Relations and Communications Intern can
develop a set of actionable recommendations for improving the organization's
communication strategies and enhancing its overall impact. These recommendations should
address the identified gaps, leverage insights into target audience preferences, and prioritize
strategies that align with organizational goals. By implementing these recommendations, the
organization can strengthen its public image, build stronger relationships with stakeholders,
and ultimately achieve its mission more effectively.

35
 CHAPTER X: CONCLUSIONS & SUGGESTIONS

Conclusions

• The organization's current communication strategies may not be effectively reaching all
target audiences, resulting in limited brand awareness and engagement. This conclusion is
based on the findings that stakeholders have a limited understanding of the organization's
mission, values, and impact, and that there is a lack of engagement with specific target
groups, such as younger generations or diverse communities.

• Target audience preferences and media consumption habits indicate a need to focus on
digital platforms, social media engagement, and mobile-friendly content. This conclusion is

36
based on the findings that the organization's target audience primarily consumes information
through social media platforms, online news sources, and mobile applications.

• Stakeholder perception of the organization's brand and reputation may require clearer
messaging and storytelling to effectively convey the organization's impact. This conclusion is
based on the findings that stakeholders have a limited understanding of the organization's
mission, values, and impact.

• Effective communication strategies can directly contribute to achieving organizational

goals, such as increased donor support, greater community involvement, and enhanced brand
recognition. This conclusion is based on the findings that increased donor support, greater
community involvement, and enhanced brand recognition are directly linked to effective
communication strategies.

Suggestions

• Develop targeted communication strategies tailored to specific audience segments, utilizing

relevant messaging and appropriate communication channels. This suggestion is based on the
finding that there is a lack of engagement with specific target groups, such as younger
generations or diverse communities.

• Prioritize digital platforms, social media engagement, and mobile-friendly content to align
with target audience preferences. This suggestion is based on the finding that the
organization's target audience primarily consumes information through social media
platforms, online news sources, and mobile applications.

• Strengthen storytelling and messaging to effectively convey the organization's mission,

values, and impact on the community. This suggestion is based on the finding that
stakeholders have a limited understanding of the organization's mission, values, and impact.

• Utilize data-driven approaches to measure the impact of communication strategies on

organizational goals and make informed decisions. This suggestion is based on the finding
that increased donor support, greater community involvement, and enhanced brand
recognition are directly linked to effective communication strategies.

37
• Regularly review and update communication strategies to adapt to changing media
landscapes, audience preferences, and organizational priorities. This suggestion is based on
the understanding that communication strategies need to be constantly evolving to remain
effective.

By implementing these suggestions, the organization can strengthen its public image, build
stronger relationships with stakeholders, and ultimately achieve its mission more effectively.

38
 CHAPTER XI: Annexure

1) Do you discourage your sister/female cousin to dress up fashionably if she wants?

2) Boys should be allowed to get more opportunities and resources for education than girls.
3) What level of education would you like your daughter(s) to achieve?
4) At what age would you like your daughter(s) to get married?

5) What can NGOs do for women?

6) What is the role of NGO in protection of human rights of women?

7) What are the major challenges faced by NGOs?

8) What is the main purpose of NGO?

9) What is the change that is wanted? What would success look like?
10) What do you think is the most significant barrier to female empowerment?

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CHAPTER XII: Bibliography

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REFERENCES

 https://www.suvidhafoundationedutech.org/

 https://www.linkedin.com/company/suvidha-foundation/?
originalSubdomain=in

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