Sotero 07activity MIS
Sotero 07activity MIS
Sotero 07activity MIS
BSBA
Reference: https://www.youtube.com/watch?v=0h0lO46ACfA
1. How do the concepts/aspects/components from this particular topic improve upon a
management information system?
The components from this topic can improve the management information
system. There are 4 components in this topic, Internal Reports System, Marketing
Research System, Marketing Intelligence System, and Marketing Decision Support.
Internal Reports System Assembles data and information from the internal records based
on finances, sales and operations and also from customer and product databases.
Marketing Research System Reads the market external based on competitor's pricing and
promotion strategies, customer taste, market trends. Marketing Intelligence System
examines the market and the constant changes occurring. And lastly Marketing Decision
Support Evaluates the data instead of just acquiring it. So, management information may
be improved due to its interactive software-based methods, which aid in making
decisions. Using the acquired data, this may aid in issue solving and decision-making.