Challenges in Knowledge Management Insig
Challenges in Knowledge Management Insig
Challenges in Knowledge Management Insig
ABSTRACT
Current study is undertaken to highlight various problems and challenges faced by oil and gas
(O&G) sector while implementing knowledge management system and adopting knowledge
based initiatives. In this qualitative study detailed literature review has been done to dig out the
deep routed problems and challenges faced by O&G sector regarding knowledge management to
solve a serious problem with the identified domain. By taking deep insights of the sector, present
study found that various system, procedure and cultural based problems exist in O&G sector that
hinder the knowledge management to underpin the O&G sector to become knowledge based
sector.
Keywords: Knowledge, Management, Oil , GAS, Knowledge challenge
INTRODUCTION
According toChong and Besharati (2014), barriers to knowledge building mostly stem out
from the existence of poor organizational culture. Furthermore, barriers to knowledge building
are classified into three categories namely individual (people), organizational, and technological
barriers. In order for KM to be fruitful for the organization, these three barriers should be
integrated in a way they complement each other. None the less, there are numbers of other
barriers and obstacles that every organization needs to address in order to take full advantage of
the KMS.
Take an example of Oil and Gas companies which are operating in knowledge-intensive
area like drilling, geography, and geophysics with most of challenge that affect their access to
highly valued knowledge pools of “one million man-years of experience”. Additionally, there are
some other challenges like: providing performance enhancement in the risky and expensive
offshore mega projects, developing user-populated knowledge bases, reducing capital and
operating overheads, improving utilization and up time, and successful market positioning that
enables firms to compete in global market has becomes a big challenge in O&G Industry (Tucci,
2013). There are also few other challenges in the organizations that, they should learn and bring
up-to-date culture for handling human resource as well as their skills, knowledge and experience
that can be stored in the brains of the people who may work as experts in organizations.
One thing must be kept in minds in order to ensure absolute success of the tenets of
knowledge management that the management of the organization continuously brings a change in
its organizational culture. The incumbent corporate culture does not always support sharing
practices in the organization (Staroňová, 2014). There is a list of complex tasks that Oil and Gas
companies have to deal with, which are considered as knowledge intensive work in the
company(Skalle, Aamodt, & Laumann, 2014). Globalization, outsourcing, new technology, new
partnerships and regulations of the governments have increased the necessity of knowledge
sharing practices for faster and improved work processes (Denicolai, Zucchella, & Strange,
2014).
Many problems have been identified in this field. It is imperative that leaders of various
organizations develop processes and procedures for overcoming barriers to knowledge building,
thus translating these processes to increase productivity, profitability and innovation. This will
further enable the organization to gain competitive advantage in its market niche. Furthermore,
researchers studied the barriers with number of recommendations to overcome these barriers
(Dalkir, 2013). Unfortunately, such process is hindered by the lack of common framework or
general strategy that can be adapted by different organizations.
Therefore, one of the main problems is the lack of universal framework or strategy (Yao,
Yang, Fisher, Ma, & Fang, 2013). The basic objective of the study is to highlight the challenges
and problem faced by the O&G companies to adopt knowledge management activities and
initiatives.
LITERATURE REVIEW
Knowledge Management (KM) starts to rise around 1990. Davenport (2011) defined it as
“the process of capturing, distributing, and effectively using knowledge”. This definition reflects
the basic idea for organizations to organize their information and knowledge in away it can be
reused. Latter in the 90’s Gartner group introduced the following definition.
the culture, aims and structure of the company. So, knowledge management is an essential
strategy of gaining competitive advantage for organizations(Nonaka& Takeuchi, 2011;
Meihami&Meihami, 2014).
The management of knowledge is increasingly a part of technological organizations,
intended to promote the sharing of knowledge with the aim of successfully creating
innovation(Nonaka et al., 2013;Xu& Wang, 2014). This drives the need to study the role of
knowledge management in technological firms like those in the oil and gas industry since they
are rich in tacit knowledge. In addition, research shows that knowledge management is a theme
that is continually a reflection of the competencies and organizational practices
(Selamat&Choudrie, 2004;Paramsothy, Woods & Raman, 2013).
Knowledge Typology
Tacit Knowledge
There are many levels of knowledge in an organization’s resources. The first and most common
is structured knowledge obtainable from instruction books and databases (Selamat&Choudrie,
2004). The most difficult form of knowledge is tacit knowledge, which is the subjective and
transparent knowledge form (Selamat&Choudrie, 2004). Other authors define tacit knowledge as
that information that is informal and personal, with roots in procedures, action, emotions, values,
and commitment (Alwis& Hartman, 2008). This knowledge is unconventional and un-coded, and
is only acquirable through observation, imitation, and sharing of experiences (Kikoski&Kikoski,
2004). The idea of tacit knowledge was brought to the academic field by Rosenberg (1982), who
defined it as that which entails methods, techniques, and designs working in a certain manner and
with certain consequences, which a person cannot explain (Alwis&Hartman, 2008). Tacit
knowledge is important for technological firms, like those in the oil and gas industry since it
encompasses all technical and cognitive expertise of an individual. Therefore, this knowledge
entails all the individual’s talent, education, judgment, and experience.
Different academics and scholars have explored different approaches that firms can use
to vitalize and manage tacit knowledge.Alwis and Hartman (2008) showed that tacit knowledge
activation is through the involvement of individuals in innovative processes within the
organization, along with the stimulation of creativity. In addition, Kikoski and Kikoski (2004)
indicated that the capitalization and activation of tacit knowledge, can occur through group brain
storming activities, which also can provide new and innovative ideas for the organization. These
can occur through social and group work activities, but for difficult-to-acquire tacit knowledge,
in-house learning is required (Nonaka et al., 2000;Xu& Wang, 2014). Learning occurs through
production and innovation processes of an organization, occurring both from the internal and
external environments of the organization.
Explicit Knowledge
organizations are undertaking some systematic processes for the management of knowledge
(KPMG, 1998;Zheng, Yang, & McLean, 2010). Furthermore there were 20% of SMBs within
Europe and North America should have adapted knowledge management capabilities by the end
of 2010 to take harvest in their existence knowledge (Forrester research Inc., 2010)
The majorobjectives of knowledge management has reported in a sample of organizations
are followings: 86 percent of better decision making, 70 percent of reducing costs, 67% of
improving the productivity, 67% in fast response time in major issues,60% in sharing best
practice, creating new/additional business opportunities (58%), increasing profitability (53%),
increasing market share 42 percent, and similarly 42 percent in better staff retention and
increasing share price (23%)(KPMG, 2000).
Some studies have proposed that knowledge management facilitatesorganizations in
improving customer solutions quality;to form some reliable and versatile solutions to same types
of problems, in increasing resolution to problems of customer, ease field service calls in
becoming customer oriented (Davenport and Klahr, 1999). KPMG showed their survey result
that, 86% of firms reported better decision making for taking KM initiatives, 70% described
reduced costs, 67% informed improved productivity and 66% informed faster response time.
Over 50% asserted to experience high and increased profit. Some other benefits were also
observed in various areas for example creation of new business opportunities and the retention of
better staff (KPMG, 1998).
Another one survey found that fewer firms reporting such success like: 50% perceiving
cost/time reduction and productivity increase, 19% process improvement; 18% customer
orientation and satisfaction; 17% better decisions and forecasts; 15% enhancement in the
exchange of information; 13%, quality improvement; 8%, market leadership; and 8%, staff
qualifications and satisfaction. The prime motivation behind the KM initiatives is improving
customer service. Even though, a number of firms reporting benefits from knowledge
management, others suggest that the primary benefit to be obtained from knowledge management
is long-term(Mills & Smith, 2011;Edvardsson& Durst,2013).
The state of knowledge management in the energy sector in general to reveal any future
directions for practice and research. Knowledge is essential for the operations and strategy of
organizations within the oil and gas sector. This knowledge is in various forms, which include
scientific knowledge like petroleum chemistry, management knowledge like the motivation of
engineers to produce new operating practices, and technological knowledge like the efficient
running of generators (Edwards, 2008;Makani& Marche,2012). Knowledge management to this
sector is important since even at basic and simple processes like extraction of value in the supply
chain requires technological and scientific knowledge.
The O&G is one the complex field of business where any change in its production or
production cost can has unexpected consequences on other business. It consist many different
types of activities such as exploration, seismic studies, drilling, crude oil production, refining,
and delivering to the end consumers. It spans across many scientific and engineering fields such
as geology, chemical, reservoir, and petroleum (Dutta, 2013). Oil companies are categorized on
two types based on their location on the end-to-end of the field map. Upstream is the first type
where most of the activities are performed. Upstream companies search for oil using technology
and process, and drill production wells that produce the crude product and deliver it to processing
plant. Downstream companies operate processing plants to refine the crude product and produce
end customer products such fuel jet (for airplane), gas, petrol, diesel, and bitumen. Once these
product are ready for delivery the downstream companies will deliver them end consumers either
in business to customer scenario such a retail filling station or business to business scenario such
as airport or a construction’s company camp (Bhardwaj,2013).
With these types of diversities,O&G companies are faced with many challenges in finding
effective ways tomanage their business in knowledge-intensive areas such as drilling, geology
and geophysics, and to access the most valuable knowledge reservoir as one million man-years of
experience. Additionally, there are some other challenges like: providing performance
enhancement in the risky and expensive offshore megaprojects. Developing user-populated
knowledge bases, for reducing capital and operating overheads, improving utilization and up
time, and successful market positioning to compete in the global market becomes a major
challenge in the Oil and Gas industry. There are other challenges in that they should learn and
bring up-to-date new culture to handle not only human resource but also their knowledge that
arekept in the heads of people who are involved as expertise(Norheim&Fjellheim,2007).
Information in the oil and gas industry is often in the form explicit knowledge or
data. Tacit knowledge exists in the form of expertise and individual knowledge of the engineers,
managers, and oil exploration experts among others (Edwards, 2008). The oil and gas industry
relies on technology or intelligent techniques like fuzzy reasoning, neural computing, and
evolutionary computing to analyze and interpret data (Masoud, Lofti, & Victor, 2004). The role
of using intelligent techniques in data interpretation and analysis is to make breakthroughs in
engineering and science to transform the data obtained into information, and turn information
into useful knowledge (Masoud, Lofti, & Victor, 2004). There are different information
processing approaches in the oil and gas industry, with the most common entailing intelligent
techniques (Carrillo, 2004).
Intelligent techniques are used in various functions of this industry, these are like
risk assessment, uncertainty analysis, data analysis and interpretation, knowledge discovery, data
fusion and mining (Masoud, Lofti, & Victor, 2004). These information-processing techniques use
data from different sources like geological data, well log, three dimension seismic analysis, and
production and management data (Edwards, 2008). The aim of using these techniques for this
industry is for exploration purposes, reduction of risks, increase production, and achieve efficient
production of wells, and extending the life of production wells (Masoud, Lofti, & Victor, 2004;
Carrillo, 2004). Therefore, information processing in this industry mainly uses technology for
various management, scientific, and technological reasons.
The review of literature indicates that knowledge plays an essential role in the
operations and strategy of firms in the oil and gas industry. This section examines the literature
on knowledge management practices within Oil & Gas domain, and explores possible values
added knowledge management examples in the industry. The Oil and Gas industry strives to
create better and innovative ways of carrying out operations through value added knowledge
management (Makani& Marche 2012). Collison and Parcell (2004) in a study found knowledge
management strategies for project teams that made use of innovative aspects of traditional
knowledge management practices like virtual teamwork, and learning achieved greater efficiency
and production. The paper drew from the case study of BP, which successfully made use of
virtual teamwork approach to improve knowledge sharing (Collison&Parcell, 2004).
Consequently, BP was able to improve its expertise globally over its geographically dispersed
branches to have each expertise assist in bearing local problems, like trouble-shooting of
equipment failures (Edwards, 2008). Collison and Parcell (2004) found that BP was able to
achieve such successful results since it adds value to its knowledge management by making use
of an innovative learning strategy. In this organization, learning as a means to transfer knowledge
and share information, was modeled on the theme, “Learning before, Learning during and
Learning after” (Collison&Parcell, 2004). The company makes use of communities of practice, to
create teams that share a common bond under the sharing of expertise and passion. This
introduces the use of communities of practice, as an essential practice in knowledge management
as it encourages the existence of shared communities, teamwork, and information sharing through
group work (Wenger & Snyder, 2000). To Barrow (2001), adding value to the knowledge
management strategy using communities of practice as BP did, entails the creation of different
team-networks to cover major business and management operations.
The review of literature shows that the oil and gas industry has taken advantage of
knowledge management approaches for decades. Consequently, the industry has seen rapid
changes, as knowledge management has assisted the industry to manage mergers, explore the
advances of technology, manage acquisitions, carried out extensive offshore drilling, and
managed environmental issues. Knowledge management plays a major role in making operations
in the oil and gas industry more effective and efficient. However, application of knowledge
management initiatives has not been easy as the industry faces several problems, discussed in
detail in this section.
Studies by Edwards (2008) showed that the industry makes use of knowledge
development and capturing techniques to retain and share information from different sectors like
engineering, exploration, science, and management. However, these functions are hampered by
challenges from new and increasingly pertinent issues in operations like the retention of valuable
knowledge especially during the period when workforce ages. Moreover, knowledge retention
and sharing in the sector is hampered by an increasing and diminishing efficiency in the
communities of practice affected by workforce rates (Pauleen et al., 2007). Moreover, the
industry is facing challenges arising from the fine-tuning of best practices by many companies,
which transfer process with the use of content management systems (Van den Berg &Popescu,
2005). In such fine-tuned environments, it is difficult for the workforce to retain and share
knowledge especially in the communities of practice, which further reduces the downtime in oil
and gas field sites across the world (Leavitt, 2002). Moreover, knowledge retention and sharing
faces challenges from the many mergers and acquisitions that are a common business practice
with the oil and gas sector (Pauleen et al., 2007).
The mergers and acquisitions lead to major turnover rates, growth, and contraction
fluctuations of workforce, and internal deployments making application of basic knowledge
management initiatives a challenge (Leavitt, 2002; Reinmoeller& Van Baardwijk, 2005). Studies
indicate that according to the Society for Petroleum Engineers, the median age for employees is
47. The studies also indicate that the turnover rates continually shift since the attrition rate in the
last decade was at 44 by 2010, among oil engineers. This indicates that in the last two years the
industry has lost approximately 231,000 years of accumulated engineering or specialist
knowledge and experience due to retirement.
Therefore, making the retention and sharing of knowledge difficult for knowledge
management initiatives since, almost half of the workforce in the new decade will be new (Van
den Berg &Popescu, 2005). In addition, the retention and sharing of knowledge is hampered by
the loss of more than sixty percent of employees in the upstream gas and oil companies, along
with their knowledge and skills. Therefore, the largest challenge for the oil and gas industry’s
knowledge management retention and sharing initiatives is the high attrition rates or brain drain
phenomenon.
Knowledge Sharing
Sharma and Singh (2012) concurred with several other authors that organizations’
management lacks adequate time to share knowledge and even identify the respective colleagues
in need of the specific knowledge. Ardichvili, Vaughn and Tim (2003) postulated that personnel
within the organization are often engrossed in their daily duties and have very limited time to
engage in knowledge building. Time constraints acts as a major barrier, inhibiting the generation,
gathering, organizing and sharing of knowledge within the organizational facets. Knowledge is
not useful if not disseminated to the specific sources. Personnel within the organization also lack
sufficient time to identify colleagues who need the specific knowledge.
CONCLUSION
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