Sip Report

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A Study on Fundamental Analysis
INTRODUCTION
Fundamental analysis is the cornerstone of investing. In fact, some would say that you aren't
really investing if you aren't performing fundamental analysis. Because the subject is so
broad, however, it's tough to know where to start. There are an endless number of investment
strategies that are very different from each other, yet almost all use the fundamentals.
The biggest part of fundamental analysis involves delving into the financial statements. Also
known as quantitative analysis, this involves looking at revenue, expenses, assets, liabilities
and all the other financial aspects of a company. Fundamental analysts look at this
information to gain insight on a company's future performance. A good part of this tutorial
will be spent learning about the balance sheet, income statement, cash flow statement and
how they all fit together.
MEANING
In this section we are going to review the basics of fundamental analysis, examine how it can
be broken down into quantitative and qualitative factors, introduce the subject of intrinsic
value and conclude with some of the downfalls of using this technique.
The Very Basics
When talking about stocks, fundamental analysis is a technique that attempts to determine a
security's value by focusing on underlying factors that affect a company's actual business and
its future prospects. On a broader scope, you can perform fundamental analysis on industries
or the economy as a whole. The term simply refers to the analysis of the economic well-being
of a financial entity as opposed to only its price movements.
Note: The term fundamental analysis is used most often in the context of stocks, but you can
perform fundamental analysis on any security, from a bond to a derivative. As long as you
look at the economic fundamentals, you are doing fundamental analysis. For the purpose of
this tutorial, fundamental analysis always is referred to in the context of stocks.
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Fundamental Analysis: What Is It?
The Very Basics
When talking about stocks, fundamental analysis is a technique that attempts to determine a
security's value by focusing on underlying factors that affect a company's actual business and
its future prospects. On a broader scope, you can perform fundamental analysis on industries
or the economy as a whole. The term simply refers to the analysis of the economic well-being
of a financial entity as opposed to only its price movements.
Fundamental analysis serves to answer questions, such as:
• Is the company's revenue growing?
• Is it actually making a profit?
• Is it in a strong-enough position to beat out its competitors in the future?
• Is it able to repay its debts?
• Is management trying to "cook the books"?
Of course, these are very involved questions, and there are literally hundreds of others you
might have about a company. It all really boils down to one question: Is the company's stock
a good investment? Think of fundamental analysis as a toolbox to help you answer this
question.
Note: The term fundamental analysis is used most often in the context of stocks, but you can
perform fundamental analysis on any security, from a bond to a derivative. As long as you
look at the economic fundamentals, you are doing fundamental analysis.
Fundamentals: Quantitative and Qualitative
You could define fundamental analysis as "researching the fundamentals", but that doesn't
tell you a whole lot unless you know what fundamentals are. As we mentioned in the
introduction, the big problem with defining fundamentals is that it can include anything
related to the economic well-being of a company. Obvious items include things like revenue
and profit, but fundamentals also include everything from a company's market share to the
quality of its management.
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The various fundamental factors can be grouped into two categories: quantitative and
qualitative. The financial meaning of these terms isn't all that different from their regular
definitions. Here is how the MSN Encarta dictionary defines the terms:
• Quantitative – capable of being measured or expressed in numerical terms.
• Qualitative – related to or based on the quality or character of something, often as

opposed to its size or quantity.
In our context, quantitative fundamentals are numeric, measurable characteristics about a

business. It's easy to see how the biggest source of quantitative data is the financial
statements. You can measure revenue, profit, assets and more with great precision.
Turning to qualitative fundamentals, these are the less tangible factors surrounding a business
- things such as the quality of a company's board members and key executives, its brand-
name recognition, patents or proprietary technology.
Quantitative Meets Qualitative
Neither qualitative nor quantitative analysis is inherently better than the other. Instead, many
analysts consider qualitative factors in conjunction with the hard, quantitative factors. Take
the Coca-Cola Company, for example. When examining its stock, an analyst might look at
the stock's annual dividend payout, earnings per share, P/E ratio and many other quantitative
factors. However, no analysis of Coca-Cola would be complete without taking into account
its brand recognition. Anybody can start a company that sells sugar and water, but few
companies on earth are recognized by billions of people.
For example, let's say that a company's stock was trading at $20. After doing extensive
homework on the company, you determine that it really is worth $25. In other words, you
determine the intrinsic value of the firm to be $25. This is clearly relevant because an
investor wants to buy stocks that are trading at prices significantly below their estimated
intrinsic value.
This leads us to one of the second major assumptions of fundamental analysis: in the long
run, the stock market will reflect the fundamentals. There is no point in buying a stock based
on intrinsic value if the price never reflected that value. Nobody knows how long "the long
run" really is. It could be days or years.
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This is what fundamental analysis is all about. By focusing on a particular business, an

investor can estimate the intrinsic value of a firm and thus find opportunities where he or she
can buy at a discount. If all goes well, the investment will pay off over time as the market
catches up to the fundamentals.
The big unknowns are:
1) You don't know if your estimate of intrinsic value is correct; and
2) You don't know how long it will take for the intrinsic value to be reflected in the
marketplace.
Criticisms of Fundamental Analysis
The biggest criticisms of fundamental analysis come primarily from two groups: proponents
of technical analysis and believers of the "efficient market hypothesis".
Put simply, technical analysts base their investments (or, more precisely, their trades) solely
on the price and volume movements of securities. Using charts and a number of other tools,
they trade on momentum, not caring about the fundamentals. While it is possible to use both
techniques in combination, one of the basic tenets of technical analysis is that the market
discounts everything. Accordingly, all news about a company already is priced into a stock,
and therefore a stock's price movements give more insight than the underlying fundamental
factors of the business itself.
Followers of the efficient market hypothesis, however, are usually in disagreement with both
fundamental and technical analysts. The efficient market hypothesis contends that it is
essentially impossible to produce market-beating returns in the long run, through either
fundamental or technical analysis. The rationale for this argument is that, since the market
efficiently prices all stocks on an ongoing basis, any opportunities for excess returns derived
from fundamental (or technical) analysis would be almost immediately whittled away by the
market's many participants, making it impossible for anyone to meaningfully outperform the
market over the long term.
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The Concept of Intrinsic Value
Before we get any further, we have to address the subject of intrinsic value. One of the
primary assumptions of fundamental analysis is that the price on the stock market does not
fully reflect a stock's "real" value. After all, why would you be doing price analysis if the
stock market were always correct? In financial jargon, this true value is known as the
intrinsic value.
Fundamental Analysis: Qualitative Factors - The Company
Fundamental analysis seeks to determine the intrinsic value of a company's stock. But since
qualitative factors, by definition, represent aspects of a company's business that are difficult
or impossible to quantify, incorporating that kind of information into a pricing evaluation can
be quite difficult. On the flip side, as we've demonstrated, you can't ignore the less tangible
characteristics of a company.
In this section we are going to highlight some of the company-specific qualitative factors that
you should be aware of.
Business Model
Even before an investor looks at a company's financial statements or does any research, one
of the most important questions that should be asked is: What exactly does the company do?
This is referred to as a company's business model – it's how a company makes money. You
can get a good overview of a company's business model by checking out its website or
reading the first part of its 10-K filing. Sometimes business models are easy to understand.
Take McDonalds, for instance, which sells hamburgers, fries, soft drinks, salads and
whatever other new special they are promoting at the time. It's a simple model, easy enough
for anybody to understand. Other times, you'd be surprised how complicated it can get.
Boston Chicken Inc. is a prime example of this. Back in the early '90s its stock was the
darling of Wall Street. At one point the company's CEO bragged that they were the "first new
fast-food restaurant to reach $1 billion in sales since 1969". The problem is, they didn't make
money by selling chicken. Rather, they made their money from royalty fees and high-interest
loans to franchisees. Boston Chicken was really nothing more than a big franchisor. On top of
this, management was aggressive with how it recognized its revenue. As soon as it was
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revealed that all the franchisees were losing money, the house of cards collapsed and the
company went bankrupt.
At the very least, you should understand the business model of any company you invest in.
The "Oracle of Omaha", Warren Buffett, rarely invests in tech stocks because most of the
time he doesn't understand them. This is not to say the technology sector is bad, but it's not
Buffett's area of expertise; he doesn't feel comfortable investing in this area. Similarly, unless
you understand a company's business model, you don't know what the drivers are for future
growth, and you leave yourself vulnerable to being blindsided like shareholders of Boston
Chicken were.
Competitive Advantage
Another business consideration for investors is competitive advantage. A company's long-

term success is driven largely by its ability to maintain a competitive advantage - and keep it.
Powerful competitive advantages, such as Coca Cola's brand name and Microsoft's
domination of the personal computer operating system, create a moat around a business
allowing it to keep competitors at bay and enjoy growth and profits. When a company can
achieve competitive advantage, its shareholders can be well rewarded for decades
Harvard Business School professor Michael Porter distinguishes between strategic

positioning and operational effectiveness. Operational effectiveness means a company is
better than rivals at similar activities while competitive advantage means a company is
performing better than rivals by doing different activities or performing similar activities in
different ways. Investors should know that few companies are able to compete successfully
for long if they are doing the same things as their competitors.
Professor Porter argues that, in general, sustainable competitive advantage gained by:
• A unique competitive position
• Clear tradeoffs and choices vis-à-vis competitors
• Activities tailored to the company's strategy
• A high degree of fit across activities (it is the activity system, not the parts that ensure
sustainability)
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Management
Just as an army needs a general to lead it to victory, a company relies upon management to
steer it towards financial success. Some believe that management is the most important aspect
for investing in a company. It makes sense - even the best business model is doomed if the
leaders of the company fail to properly execute the plan.
So how does an average investor go about evaluating the management of a company?
This is one of the areas in which individuals are truly at a disadvantage compared to
professional investors. You can't set up a meeting with management if you want to invest a
few thousand dollars. On the other hand, if you are a fund manager interested in investing
millions of dollars, there is a good chance you can schedule a face-to-face meeting with the
upper brass of the firm.
Every public company has a corporate information section on its website. Usually there will
be a quick biography on each executive with their employment history, educational
background and any applicable achievements. Don't expect to find anything useful here. Let's
be honest: We're looking for dirt, and no company is going to put negative information on its
corporate website.
Instead, here are a few ways for you to get a feel for management:
1. Conference Calls
The Chief Executive Officer (CEO) and Chief Financial Officer (CFO) host quarterly
conference calls. (Sometimes you'll get other executives as well.) The first portion of the call
is management basically reading off the financial results. What is really interesting is the
question-and-answer portion of the call. This is when the line is open for analysts to call in
and ask management direct questions. Answers here can be revealing about the company, but
more importantly, listen for candor. Do they avoid questions, like politicians, or do they
provide forthright answers?
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2. Management Discussion and Analysis (MD&A)
The Management Discussion and Analysis is found at the beginning of the annual report
(discussed in more detail later in this tutorial). In theory, the MD&A is supposed to be frank
commentary on the management's outlook. Sometimes the content is worthwhile, other times
its boilerplate. One tip is to compare what management said in past years with what they are
saying now. Is it the same material rehashed? Have strategies actually been implemented? If
possible, sit down and read the last five years of MD&as; it can be illuminating.
3. Ownership and Insider Sales
Just about any large company will compensate executives with a combination of cash,
restricted stock and options. While there are problems with stock options (See Putting
Management under the Microscope), it is a positive sign that members of management are
also shareholders. The ideal situation is when the founder of the company is still in charge.
Examples include Bill Gates (in the '80s and '90s), Michael Dell and Warren Buffett. When
you know that a majority of management's wealth is in the stock, you can have confidence
that they will do the right thing. As well, it's worth checking out if management has been
selling its stock. This has to be filed with the Securities and Exchange Commission (SEC), so
it's publicly available information. Talk is cheap - think twice if you see management
unloading all of its shares while saying something else in the media.
4. Past Performance
Another good way to get a feel for management capability is to check and see how executives
have done at other companies in the past. You can normally find biographies of top
executives on company web sites. Identify the companies they worked at in the past and do a
search on those companies and their performance.
Corporate Governance
Corporate governance describes the policies in place within an organization denoting the
relationships and responsibilities between management, directors and stakeholders. These
policies are defined and determined in the company charter and its bylaws, along with
corporate laws and regulations. The purpose of corporate governance policies is to ensure
that
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proper checks and balances are in place, making it more difficult for anyone to conduct
unethical and illegal activities.
Good corporate governance is a situation in which a company complies with all of its
governance policies and applicable government regulations (such as the Sarbanes-Oxley Act
of 2002) in order to look out for the interests of the company's investors and other
stakeholders.
Although, there are companies and organizations (such as Standard & Poor's) that attempt to
quantitatively assess companies on how well their corporate governance policies serve
stakeholders, most of these reports are quite expensive for the average investor to purchase.
Fortunately, corporate governance policies typically cover a few general areas: structure of
the board of directors, stakeholder rights and financial and information transparency. With a
little research and the right questions in mind, investors can get a good idea about a
company's corporate governance.
Financial and Information Transparency
This aspect of governance relates to the quality and timeliness of a company's financial
disclosures and operational happenings. Sufficient transparency implies that a company's
financial releases are written in a manner that stakeholders can follow what management is
doing and therefore have a clear understanding of the company's current financial situation.
Stakeholder Rights
This aspect of corporate governance examines the extent that a company's policies are
benefiting stakeholder interests, notably shareholder interests. Ultimately, as owners of the
company, shareholders should have some access to the board of directors if they have
concerns or want something addressed. Therefore companies with good governance give
shareholders a certain amount of ownership voting rights to call meetings to discuss pressing
issues with the board. Another relevant area for good governance, in terms of ownership
rights, is whether or not a company possesses large amounts of takeover defenses (such as the
Macaroni Defense or the Poison Pill) or other measures that make it difficult for changes in
management, directors and ownership to occur.
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Structure of the Board of Directors
The board of directors is composed of representatives from the company and representatives
from outside of the company. The combination of inside and outside director‘s attempts to
provide an independent assessment of management's performance, making sure that the
interests of shareholders are represented.
The key word when looking at the board of directors is independence. The board of directors
is responsible for protecting shareholder interests and ensuring that the upper management of
the company is doing the same. The board possesses the right to hire and fire members of the
board on behalf of the shareholders. A board filled with insiders will often not serve as
objective critics of management and will defend their actions as good and beneficial,
regardless of the circumstances.
Information on the board of directors of a publicly traded company (such as biographies of

individual board members and compensation-related info) can be found in the DEF 14A
proxy statement.
We've now gone over the business model, management and corporate governance. These
three areas are all important to consider when analyzing any company. We will now move on
to looking at qualitative factors in the environment in which the company operates.
Fundamental Analysis: Qualitative Factors - The Industry
Each industry has differences in terms of its customer base, market share among firms,
industry-wide growth, competition, regulation and business cycles. Learning about how the
industry works will give an investor a deeper understanding of a company's financial health.
Customers
Some companies serve only a handful of customers, while others serve millions. In general,
it's a red flag (a negative) if a business relies on a small number of customers for a large
portion of its sales because the loss of each customer could dramatically affect revenues. For
example, think of a military supplier who has 100% of its sales with the U.S government.
One change in government policy could potentially wipe out all of its sales. For this reason,
companies will always disclose in their 10-K if any one customer accounts for a majority of
revenues.
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Market Share
Understanding a company's present market share can tell volumes about the company's
business. The fact that a company possesses an 85% market share tells you that it is the
largest player in its market by far. Furthermore, this could also suggest that the company
possesses some sort of "economic moat," in other words, a competitive barrier serving to
protect its current and future earnings, along with its market share. Market share is important
because of economies of scale. When the firm is bigger than the rest of its rivals, it is in a
better position to absorb the high fixed costs of a capital-intensive industry.
Industry Growth
One way of examining a company's growth potential is to first examine whether the amount
of customers in the overall market will grow. This is crucial because without new customers,
a company has to steal market share in order to grow.
In some markets, there is zero or negative growth, a factor demanding careful consideration.
For example, a manufacturing company dedicated solely to creating audio compact cassettes
might have been very successful in the '70s, '80s and early '90s. However, that same company
would probably have a rough time now due to the advent of newer technologies, such as CDs
and MP3s. The current market for audio compact cassettes is only a fraction of what it was
during the peak of its popularity.
Competition
Simply looking at the number of competitors goes a long way in understanding the
competitive landscape for a company. Industries that have limited barriers to entry and a
large number of competing firms create a difficult operating environment for firms.
One of the biggest risks within a highly competitive industry is pricing power. This refers to
the ability of a supplier to increase prices and pass those costs on to customers. Companies
operating in industries with few alternatives have the ability to pass on costs to their
customers. A great example of this is Wal-Mart. They are so dominant in the retailing
business, that Wal-Mart practically sets the price for any of the suppliers wanting to do
business with them. If you want to sell to Wal-Mart, you have little, if any, pricing power.
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Regulation
Certain industries are heavily regulated due to the importance or severity of the industry's
products and/or services. As important as some of these regulations are to the public, they can
drastically affect the attractiveness of a company for investment purposes.
In industries where one or two companies represent the entire industry for a region (such as
utility companies), governments usually specify how much profit each company can make. In
these instances, while there is the potential for sizable profits, they are limited due to
regulation.
In other industries, regulation can play a less direct role in affecting industry pricing. For
example, the drug industry is one of most regulated industries. And for good reason - no one
wants an ineffective drug that causes deaths to reach the market. As a result, the U.S. Food
and Drug Administration (FDA) require that new drugs must pass a series of clinical trials
before they can be sold and distributed to the general public. However, the consequence of all
this testing is that it usually takes several years and millions of dollars before a drug is
approved. Keep in mind that all these costs are above and beyond the millions that the drug
company has spent on research and development.
All in all, investors should always be on the lookout for regulations that could potentially
have a material impact upon a business' bottom line. Investors should keep these regulatory
costs in mind as they assess the potential risks and rewards of investing.
Fundamental Analysis: Introduction to Financial Statements
The massive amount of numbers in a company's financial statements can be bewildering and
intimidating to many investors. On the other hand, if you know how to analyze them, the
financial statements are a gold mine of information.
Financial statements are the medium by which a company discloses information concerning
its financial performance. Followers of fundamental analysis use the quantitative information
gleaned from financial statements to make investment decisions. Before we jump into the
specifics of the three most important financial statements - income statements, balance sheets
and cash flow statements - we will briefly introduce each financial statement's specific
function, along with where they can be found.
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The Major Statements
1. The Balance Sheet
The balance sheet represents a record of a company's assets, liabilities and equity at a
particular point in time. The balance sheet is named by the fact that a business's financial
structure balances in the following manner:
Assets = Liabilities + Shareholders' Equity
Assets represent the resources that the business owns or controls at a given point in time. This
includes items such as cash, inventory, machinery and buildings. The other side of the
equation represents the total value of the financing the company has used to acquire those
assets. Financing comes as a result of liabilities or equity. Liabilities represent debt (which of
course must be paid back), while equity represents the total value of money that the owners
have contributed to the business - including retained earnings, which is the profit made in
previous years.
2. The Income Statement
While the balance sheet takes a snapshot approach in examining a business, the income
statement measures a company's performance over a specific time frame. Technically, you
could have a balance sheet for a month or even a day, but you'll only see public companies
report quarterly and annually.
3. Statement of Cash Flows
The statement of cash flows represents a record of a business' cash inflows and outflows over
a period of time. Typically, a statement of cash flows focuses on the following cash-related
activities:
• Operating Cash Flow (OCF): Cash generated from day-to-day business operations
• Cash from investing (CFI): Cash used for investing in assets, as well as the proceeds
from the sale of other businesses, equipment or long-term assets
• Cash from financing (CFF): Cash paid or received from the issuing and borrowing of
funds
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The cash flow statement is important because it's very difficult for a business to manipulate
its cash situation. There is plenty that aggressive accountants can do to manipulate earnings,
but it's tough to fake cash in the bank. For this reason some investors use the cash flow
statement as a more conservative measure of a company's performance.
10-K and 10-Q
Now that you have an understanding of what the three financial statements represent, let's
discuss where an investor can go about finding them. In India, the Securities and Exchange
board of India (SEBI) requires all companies that are publicly traded on a major exchange to
submit periodic filings detailing their financial activities, including the financial statements
mentioned above.
Some other pieces of information that are also required are an auditor's report, management
discussion and analysis (MD&A) and a relatively detailed description of the company's
operations and prospects for the upcoming year.
All of this information can be found in the business' annual 10-K and quarterly 10-Q filings,
which are released by the company's management and can be found on the internet or in
physical form.
The 10-K is an annual filing that discloses a business's performance over the course of the
fiscal year. In addition to finding a business's financial statements for the most recent year,
investors also have access to the business's historical financial measures, along with
information detailing the operations of the business. This includes a lot of information, such
as the number of employees, biographies of upper management, risks, future plans for
growth, etc.
Businesses also release an annual report, which some people also refer to as the 10-K. The
annual report is essentially the 10-K released in a fancier marketing format. It will include
much of the same information, but not all, that you can find in the 10-K. The 10-K really is
boring - it's just pages and pages of numbers, text and legalese. But just because it's boring
doesn't mean it isn't useful. There is a lot of good information in a 10-K, and it's required
reading for any serious investor.
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You can think of the 10-Q filing as a smaller version of a 10-K. It reports the company's
performance after each fiscal quarter. Each year three 10-Q filings are released - one for each
of the first three quarters. (Note: There is no 10-Q for the fourth quarter, because the 10-K
filing is released during that time). Unlike the 10-K filing, 10-Q filings are not required to be
audited. Here's a tip if you have trouble remembering which is which: think "Q" for quarter.
Fundamental Analysis: Other Important Sections Found in Financial

Filings
The financial statements are not the only parts found in a business's annual and quarterly SEC
filings. Here are some other noteworthy sections:
Management Discussion and Analysis (MD&A)
As a preface to the financial statements, a company's management will typically spend a few
pages talking about the recent year (or quarter) and provide background on the company.
This is referred to as the management discussion and analysis (MD&A). In addition to
providing investors a clearer picture of what the company does, the MD&A also points out
some key areas in which the company has performed well.
Don't expect the letter from management to delve into all the juicy details affecting the
company's performance. The management's analysis is at their discretion, so understand they
probably aren't going to be disclosing any negatives.
The Auditor's Report
The auditors' job is to express an opinion on whether the financial statements are reasonably
accurate and provide adequate disclosure. This is the purpose behind the auditor's report,
which is sometimes called the "report of independent accountants".
By law, every public company that trades stocks or bonds on an exchange must have its
annual reports audited by a certified public accountants firm. An auditor's report is meant to
scrutinize the company and identify anything that might undermine the integrity of the
financial statements.
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The Notes to the Financial Statements
Just as the MD&A serves an introduction to the financial statements, the notes to the financial
statements (sometimes called footnotes) tie up any loose ends and complete the overall
picture. If the income statement, balance sheet and statement of cash flows are the heart of
the financial statements, then the footnotes are the arteries that keep everything connected.
Therefore, if you aren't reading the footnotes, you're missing out on a lot of information.
The footnotes list important information that could not be included in the actual ledgers. For
example, they list relevant things like outstanding leases, the maturity dates of outstanding
debt and details on compensation plans, such as stock options, etc.
Generally speaking there are two types of footnotes:
Accounting Methods - This type of footnote identifies and explains the major accounting
policies of the business that the company feels that you should be aware of. This is especially
important if a company has changed accounting policies. It may be that a firm is practicing
"cookie jar accounting" and is changing policies only to take advantage of current conditions
in order to hide poor performance.
Disclosure - The second type of footnote provides additional disclosure that simply could not
be put in the financial statements. The financial statements in an annual report are supposed
to be clean and easy to follow. To maintain this cleanliness, other calculations are left for the
footnotes. For example, details of long-term debt - such as maturity dates and the interest
rates at which debt was issued - can give you a better idea of how borrowing costs are laid
out. Other areas of disclosure include everything from pension plan liabilities for existing
employees to details about ominous legal proceedings involving the company.
The majority of investors and analysts read the balance sheet, income statement and cash
flow statement but, for whatever reason, the footnotes are often ignored. What sets informed
investors apart is digging deeper and looking for information that others typically wouldn't.
No matter how boring it might be, read the fine print - it will make you a better investor.
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Fundamental Analysis: The Income Statement
The income statement is basically the first financial statement you will come across in an
annual report
It also contains the numbers most often discussed when a company announces its results-
numbers such as revenue, earnings and earnings per share. Basically, the income statement
shows how much money the company generated (revenue), how much it spent (expenses) and
the difference between the two (profit) over a certain time period.
When it comes to analyzing fundamentals, the income statement lets investors know how
well the company's business is performing - or, basically, whether or not the company is
making money. Generally speaking, companies ought to be able to bring in more money than
they spend or they don't stay in business for long. Those companies with low expenses
relative to revenue - or high profits relative to revenue - signal strong fundamentals to
investors.
Revenue as an investor signal
Revenue, also commonly known as sales, is generally the most straightforward part of the
income statement. Often, there is just a single number that represents all the money a
company brought in during a specific time period, although big companies sometimes break
down revenue by business segment or geography.
The best way for a company to improve profitability is by increasing sales revenue. For
instance, Starbucks Coffee has aggressive long-term sales growth goals that include a
distribution system of 20,000 stores worldwide. Consistent sales growth has been a strong
driver of Starbucks' profitability.
The best revenue are those that continue year in and year out. Temporary increases, such as
those that might result from a short-term promotion, are less valuable and should garner a
lower price-to-earnings multiple for a company.
What are the Expenses?
There are many kinds of expenses, but the two most common are the cost of goods sold
(COGS) and selling, general and administrative expenses (SG&A). Cost of goods sold is the
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expense most directly involved in creating revenue. It represents the costs of producing or
purchasing the goods or services sold by the company. For example, if Wal-Mart pays a
supplier $4 for a box of soap, which it sells to customers for $5. When it is sold, Wal-Mart's
cost of goods sold for the box of soap would be $4.
Next, costs involved in operating the business are SG&A. This category includes marketing,
salaries, utility bills, technology expenses and other general costs associated with running a
business. SG&A also includes depreciation and amortization. Companies must include the
cost of replacing worn out assets. Remember, some corporate expenses, such as research and
development (R&D) at technology companies, are crucial to future growth and should not be
cut, even though doing so may make for a better-looking earnings report. Finally, there are
financial costs, notably taxes and interest payments, which need to be considered.
Profits = Revenue - Expenses
Profit, most simply put, is equal to total revenue minus total expenses. However, there are
several commonly used profit subcategories that tell investors how the company is
performing. Gross profit is calculated as revenue minus cost of sales. Returning to Wal-Mart
again, the gross profit from the sale of the soap would have been $1 ($5 sales price less $4
cost of goods sold = $1 gross profit).
Companies with high gross margins will have a lot of money left over to spend on other
business operations, such as R&D or marketing. So be on the lookout for downward trends in
the gross margin rate over time. This is a telltale sign of future problems facing the bottom
line. When cost of goods sold rises rapidly, they are likely to lower gross profit margins -
unless, of course, the company can pass these costs onto customers in the form of higher
prices.
Operating profit is equal to revenues minus the cost of sales and SG&A. This number
represents the profit a company made from its actual operations, and excludes certain
expenses and revenues that may not be related to its central operations. High operating
margins can mean the company has effective control of costs, or that sales are increasing
faster than operating costs. Operating profit also gives investors an opportunity to do profit-
margin comparisons between companies that do not issue a separate disclosure of their cost
of goods sold figures (which are needed to do gross margin analysis). Operating profit
Page 19
measures how much cash the business throws off, and some consider it a more reliable
measure of profitability since it is harder to manipulate with accounting tricks than net
earnings.
Net income generally represents the company's profit after all expenses, including financial
expenses, have been paid. This number is often called the "bottom line" and is generally the
figure people refer to when they use the word "profit" or "earnings".
When a company has a high profit margin, it usually means that it also has one or more
advantages over its competition. Companies with high net profit margins have a bigger
cushion to protect themselves during the hard times. Companies with low profit margins can
get wiped out in a downturn. And companies with profit margins reflecting a competitive
advantage are able to improve their market share during the hard times - leaving them even
better positioned when things improve again.
Conclusion
You can gain valuable insights about a company by examining its income statement.
Increasing sales offers the first sign of strong fundamentals. Rising margins indicate
increasing efficiency and profitability. It's also a good idea to determine whether the
company is performing in line with industry peers and competitors. Look for significant
changes in revenues, costs of goods sold and SG&A to get a sense of the company's profit
fundamentals.
Fundamental Analysis: The Balance Sheet
Investors often overlook the balance sheet. Assets and liabilities aren't nearly as sexy as
revenue and earnings. While earnings are important, they don't tell the whole story. The
balance sheet highlights the financial condition of a company and is an integral part of the
financial statements.
The Snapshot of Health
The balance sheet, also known as the statement of financial condition, offers a snapshot of a
company's health. It tells you how much a company owns (its assets), and how much it owes
(its liabilities). The difference between what it owns and what it owes is its equity, also
commonly called "net assets" or "shareholders equity".
Page 20
Page 21
The balance sheet tells investors a lot about a company's fundamentals: how much debt the
company has, how much it needs to collect from customers (and how fast it does so), how
much cash and equivalents it possesses and what kinds of funds the company has generated
over time.
The Balance Sheet's Main Three
Assets, liability and equity are the three main components of the balance sheet. Carefully
analyzed, they can tell investors a lot about a company's fundamentals.
Assets
There are two main types of assets: current assets and non-current assets. Current assets are
likely to be used up or converted into cash within one business cycle - usually treated as
twelve months. Three very important current asset items found on the balance sheet are: cash,
inventories and accounts receivables.
Investors normally are attracted to companies with plenty of cash on their balance sheets.
After all, cash offers protection against tough times, and it also gives companies more options
for future growth. Growing cash reserves often signal strong company performance. Indeed,
it shows that cash is accumulating so quickly that management doesn't have time to figure out
how to make use of it. A dwindling cash pile could be a sign of trouble. That said, if loads of
cash are more or less a permanent feature of the company's balance sheet, investors need to
ask why the money is not being put to use. Cash could be there because management has run
out of investment opportunities or is too short-sighted to know what to do with the money.
Inventories are finished products that haven't yet sold. As an investor, you want to know if a
company has too much money tied up in its inventory. Companies have limited funds
available to invest in inventory. To generate the cash to pay bills and return a profit, they
must sell the merchandise they have purchased from suppliers. Inventory turnover (cost of
goods sold divided by average inventory) measures how quickly the company is moving
merchandise through the warehouse to customers. If inventory grows faster than sales, it is
almost always a sign of deteriorating fundamentals.
Page 22
Receivables are outstanding (uncollected bills). Analyzing the speed at which a company
collects what it's owed can tell you a lot about its financial efficiency. If a company's
collection period is growing longer, it could mean problems ahead. The company may be
letting customers stretch their credit in order to recognize greater top-line sales and that can
spell trouble later on, especially if customers face a cash crunch. Getting money right away is
preferable to waiting for it - since some of what is owed may never get paid. The quicker a
company gets its customers to make payments, the sooner it has cash to pay for salaries,
merchandise, equipment, loans, and best of all, dividends and growth opportunities.
Non-current assets are defined as anything not classified as a current asset. This includes
items that are fixed assets, such as property, plant and equipment (PP&E). Unless the
company is in financial distress and is liquidating assets, investors need not pay too much
attention to fixed assets. Since companies are often unable to sell their fixed assets within any
reasonable amount of time they are carried on the balance sheet at cost regardless of their
actual value. As a result, it's is possible for companies to grossly inflate this number, leaving
investors with questionable and hard-to-compare asset figures.
Liabilities
There are current liabilities and non-current liabilities. Current liabilities are obligations the
firm must pay within a year, such as payments owing to suppliers. Non-current liabilities,
meanwhile, represent what the company owes in a year or more time. Typically, non-current
liabilities represent bank and bondholder debt.
You usually want to see a manageable amount of debt. When debt levels are falling, that's a
good sign. Generally speaking, if a company has more assets than liabilities, then it is in
decent condition. By contrast, a company with a large amount of liabilities relative to assets
ought to be examined with more diligence. Having too much debt relative to cash flows
required to pay for interest and debt repayments is one way a company can go bankrupt.
Look at the quick ratio. Subtract inventory from current assets and then divide by current
liabilities. If the ratio is 1 or higher, it says that the company has enough cash and liquid
assets to cover its short-term debt obligations.
Page 23
Quick Ratio = Current Assets - Inventories
Current Liabilities
Equity
Equity represents what shareholders own, so it is often called shareholder's equity. As

described above, equity is equal to total assets minus total liabilities.
Equity = Total Assets – Total Liabilities
The two important equity items are paid-in capital and retained earnings. Paid-in capital is the
amount of money shareholders paid for their shares when the stock was first offered to the
public. It basically represents how much money the firm received when it sold its shares. In
other words, retained earnings are a tally of the money the company has chosen to reinvest in
the business rather than pay to shareholders. Investors should look closely at how a company
puts retained capital to use and how a company generates a return on it.
Most of the information about debt can be found on the balance sheet - but some assets and
debt obligations are not disclosed there. For starters, companies often possess hard-to-
measure intangible assets. Corporate intellectual property (items such as patents, trademarks,
copyrights and business methodologies), goodwill and brand recognition are all common
assets in today's marketplace. But they are not listed on company's balance sheets.
There is also off-balance sheet debt to be aware of. This is form of financing in which large
capital expenditures are kept off of a company's balance sheet through various classification
methods. Companies will often use off-balance-sheet financing to keep the debt levels low.
(To continue reading about the balance sheet, see Reading The Balance Sheet, Testing
Balance Sheet Strength and Breaking Down The Balance Sheet.)
Fundamental Analysis: The Cash Flow Statement
The cash flow statement shows how much cash comes in and goes out of the company over
the quarter or the year. At first glance, that sounds a lot like the income statement in that it
records financial performance over a specified period. But there is a big difference between
the two.
Page 24
What distinguishes the two is accrual accounting, which is found on the income statement.
Accrual accounting requires companies to record revenues and expenses when transactions
occur, not when cash is exchanged. At the same time, the income statement, on the other
hand, often includes non-cash revenues or expenses, which the statement of cash flows does
not include.
Just because the income statement shows net income of $10 does not means that cash on the
balance sheet will increase by $10. Whereas when the bottom of the cash flow statement
reads $10 net cash inflow, that's exactly what it means. The company has $10 more in cash
than at the end of the last financial period. You may want to think of net cash from operations
as the company's "true" cash profit.
Because it shows how much actual cash a company has generated, the statement of cash
flows is critical to understanding a company's fundamentals. It shows how the company is
able to pay for its operations and future growth.
Indeed, one of the most important features you should look for in a potential investment is the
company's ability to produce cash. Just because a company shows a profit on the income
statement doesn't mean it cannot get into trouble later because of insufficient cash flows. A
close examination of the cash flow statement can give investors a better sense of how the
company will fare.
Three Sections of the Cash Flow Statement
Companies produce and consume cash in different ways, so the cash flow statement is
divided into three sections: cash flows from operations, financing and investing. Basically,
the sections on operations and financing show how the company gets its cash, while the
investing section shows how the company spends its cash. (To continue learning about cash
flow, see The Essentials Of Cash Flow, Operating Cash Flow: Better Than Net Income? and
What Is A Cash Flow Statement?)
1. Cash Flows from Operating Activities
This section shows how much cash comes from sales of the company's goods and services,
less the amount of cash needed to make and sell those goods and services. Investors tend to
prefer companies that produce a net positive cash flow from operating activities. High growth
Page 25
companies, such as technology firms, tend to show negative cash flow from operations in
their formative years. At the same time, changes in cash flow from operations typically offer
a preview of changes in net future income. Normally it's a good sign when it goes up. Watch
out for a widening gap between a company's reported earnings and its cash flow from
operating activities. If net income is much higher than cash flow, the company may be
speeding or slowing its booking of income or costs.
2. Cash Flows from Investing Activities
This section largely reflects the amount of cash the company has spent on capital
expenditures, such as new equipment or anything else that needed to keep the business going.
It also includes acquisitions of other businesses and monetary investments such as money
market funds.
You want to see a company re-invest capital in its business by at least the rate of depreciation
expenses each year. If it doesn't re-invest, it might show artificially high cash inflows in the
current year which may not be sustainable.
3. Cash Flow From Financing Activities
This section describes the goings-on of cash associated with outside financing activities.
Typical sources of cash inflow would be cash raised by selling stock and bonds or by bank
borrowings. Likewise, paying back a bank loan would show up as a use of cash flow, as
would dividend payments and common stock repurchases.
Cash Flow Statement Considerations:
Savvy investors are attracted to companies that produce plenty of free cash flow (FCF). Free
cash flow signals a company's ability to pay debt, pay dividends, buy back stock and
facilitate the growth of business. Free cash flow, which is essentially the excess cash
produced by the company, can be returned to shareholders or invested in new growth
opportunities without hurting the existing operations.
Fundamental Analysis: A Brief Introduction to Valuation
While the concept behind discounted cash flow analysis is simple, its practical application
can be a different matter. The premise of the discounted cash flow method is that the current
Page 26
value of a company is simply the present value of its future cash flows that are attributable to
shareholders. Its calculation is as follows:
For simplicity's sake, if we know that a company will generate $1 per share in cash flow for
shareholders every year into the future; we can calculate what this type of cash flow is worth
today. This value is then compared to the current value of the company to determine whether
the company is a good investment, based on it being undervalued or overvalued.
There are several different techniques within the discounted cash flow realm of valuation,
essentially differing on what type of cash flow is used in the analysis. The dividend discount
model focuses on the dividends the company pays to shareholders, while the cash flow model
looks at the cash that can be paid to shareholders after all expenses, reinvestments and debt
repayments have been made. But conceptually they are the same, as it is the present value of
these streams that are taken into consideration.
As we mentioned before, the difficulty lies in the implementation of the model as there are a
considerable amount of estimates and assumptions that go into the model. As you can
imagine, forecasting the revenue and expenses for a firm five or 10 years into the future can
be considerably difficult. Nevertheless, DCF is a valuable tool used by both analysts and
everyday investors to estimate a company's value.
Ratio Valuation
Financial ratios are mathematical calculations using figures mainly from the financial
statements, and they are used to gain an idea of a company's valuation and financial
performance. Some of the most well-known valuation ratios are price-to-earnings and price-
to-book. Each valuation ratio uses different measures in its calculations. For example, price-
to-book compares the price per share to the company's book value.
The calculations produced by the valuation ratios are used to gain some understanding of the
company's value. The ratios are compared on an absolute basis, in which there are threshold
values. For example, in price-to-book, companies trading below '1' are considered
undervalued. Valuation ratios are also compared to the historical values of the ratio for the
company, along with comparisons to competitors and the overall market itself.
Page 27
Fundamental Analysis: Conclusion
Whenever you're thinking of investing in a company it is vital that you understand what it
does, its market and the industry in which it operates. You should never blindly invest in a
company.
One of the most important areas for any investor to look at when researching a company is
the financial statements. It is essential to understand the purpose of each part of these
statements and how to interpret them.
Summary of what we discussed:
 Financial reports are required by law and are published both quarterly and annually.
 Management discussion and analysis (MD&A) gives investors a better understanding
of what the company does and usually points out some key areas where it performed
well.
 Audited financial reports have much more credibility than unaudited ones.
 The balance sheet lists the assets, liabilities and shareholders' equity.
 For all balance sheets: Assets = Liabilities + Shareholders' Equity. The two sides must
always equal each other (or balance each other).
 The income statement includes figures such as revenue, expenses, earnings and
earnings per share.
 For a company, the top line is revenue while the bottom line is net income.
 The income statement takes into account some non-cash items, such as depreciation.
 The cash flow statement strips away all non-cash items and tells you how much actual
money the company generated.
 The cash flow statement is divided into three parts: cash from operations, financing
and investing.
 Always read the notes to the financial statements. They provide more in-depth
information on a wide range of figures reported in the three financial statements.
Page 28
Fundamental Analysis Tools: These are the most popular tools of fundamental
analysis. They focus on earnings, growth, and value in the market.
1. Earnings per Share – EPS

2. Price to Earnings Ratio – P/E
3. Projected Earnings Growth – PEG
4. Price to Sales – P/S
5. Price to Book – P/B
6. Dividend Payout Ratio
7. Dividend Yield
8. Book Value
9. Return on Equity
Page 29
RESEARCH DESIGN
DEFINITION:
A detailed outline of how an investigation will take place. A research design will typically
include how data is to be collected, what instruments will be employed, how the instruments
will be used and the intended means for analyzing data collected.
TITLE:
―A STUDY ON FUNDAMENTAL ANALYSIS WITH RESPECT TO MOTILAL
OSWAL
STATEMENT OF PROBLEM:
The study is undertaken for understanding how fundamental analysis is done and the various
tools which are used for fundamental analysis. Forecasting with the help of those tools. This
study is aims to exploration of the topic ―FUNDAMENTAL ANALYSIS”.
OBJECTIVES:
 To do technical and fundamental analysis of chosen securities
 To study the various theories of fundamental analysis
 Understand the performance of stocks of TCS
 Understanding and analyzing the factors that affect the movement of stock prices in
the Indian Stock Markets
SCOPE:
 Knowing the company‘s revenue growth.
 Understanding the company‘s position to beat out its competitors in future.
 Its ability to repay its debts.
 Whether the company is a good investment and making good profits.
LIMITATIONS:
 The study was confined only to one particular sector.
 The study was more confined with secondary data.
 The study assumes no changes in the tax rates in the country.
Page 30
 The study was done for a short period of time, which might not hold true over a long
period of time.
 As the scope is defined by the researcher it restricts the number of variables which
Influence the industry
METHODOLOGY OF STUDY:
TITLE OF STUDY
The research has been based on secondary data analysis. The study has been exploratory as it
aims at examining the secondary data for analyzing the previous researches that have been
done in the area of technical and fundamental analysis of stocks. The knowledge thus gained
from this preliminary study forms the basis for the further detailed Descriptive research. In
the exploratory study, the various technical indicators that are important for analyzing stock
were actually identified and important ones short listed.
SAMPLE DESIGN
The sample of the stocks for the purpose of collecting secondary data has been selected on
the basis of Random Sampling. The stocks are chosen in an unbiased manner and each stock
is chosen independent of the other stocks chosen.
SAMPLE SIZE
The sample size for the number of stocks is taken as 10 for technical analysis and 4 for
fundamental analysis of stocks as fundamental analysis is very exhaustive and requires
detailed study.
Page 31
COMPANY PROFILE
INCEPTION
Motilal Oswal Securities Ltd. (MOSL) was founded in 1987 as a small sub-broking unit, with
just two people running the show. Focus on customer-first attitude, ethical and transparent
business practices, respect for professionalism, research-based value investing and
implementation of cutting-edge technology have enabled us to blossom into an over 1500
member team.
Today we are a well-diversified financial services firm offering a range of financial products
and services such as Private Wealth Management, Retail Broking and Distribution,
Institutional Broking, Asset Management, Investment Banking, Private Equity, Commodity
Broking, Currency Broking and Principal Strategies.
We have a diversified client base that includes retail customers (including High Net worth
Individuals), mutual funds, foreign institutional investors, financial institutions and corporate
clients. We are headquartered in Mumbai and as of December 31, 2013, had a network spread
over 519 cities and towns comprising 1546 Business Locations operated by our Business
Partners and us. As on December 31st, 2013, we had 792,858 registered customers.
Research is the solid foundation on which Motilal Oswal Securities‘ advice is based. Almost
10% of revenue is invested on equity research and we hire and train the best resources to
become our advisors. At present we have an expert team of Research Analysts researching
25+ sectors and commodities. From a fundamental, technical and derivatives research
perspective, Motilal Oswal`s research reports have received wide coverage in the media. Our
consistent efforts towards quality equity research have reflected in an increase in the ratings
and rankings across various categories in the Asia Money Brokers Poll over the years.
Our unique Wealth Creation Study, authored by Mr. Raamdeo Agrawal, Joint Managing
Director, is now in its 17th year. Investors keenly await this annual study for the wealth of
information it has on the companies that created wealth during the preceding five years.
Page 32
CORE PURPOSE AND VALUES:
BUSINESSES:
Page 33
Products & Services
With an array of products and services to choose from, we have everything you need to cater to your
financial and wealth management needs.
Equity & Derivatives Private Wealth

Management
Power your investment
decisions with knowledge
and insight rather than mere We help you achieve the key
speculation. Get access to objectives of wealth
our advice and analytics management - growth,
backed by thorough preservation and
market transmission of wealth, by
research, make use of our balancing three critical
cutting-edge factors: Your Individuality,
integrated trading the financial environment
platform to invest in and the Advisory Solutions
Equities, IPOs, F&O, that you can choose from.
mutual funds and stock
SIPs. Use My Motilal
Oswal to track and manage
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Loan Against Shares

Investment
Looking to liquidate your
Banking
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Here’s a better way to fund Avail of a host of facilities in
your interim capital needs. the investment banking
Use MOFSL’s Loan space including raising
Against Shares facility to public issues in the domestic
unlock your share’s and international capital
liquidity potential without markets, private equity
having to sell them. You syndication,
can now raise funds and at structured finance
the same time enjoy all the syndication, mergers and
corporate benefits acquisition advisory as well
accrued on your securities. as financial restructuring
advisory. Know how we
aspire to be a globally
respected investment
banking entity by providing
our clientele everything they
need to build, create and
develop their business.
Commodities Portfolio
Management
Trade in commodities with
India’s leading commodity Services
trading
Portfolio management
Page 34
company. Motilal Oswal

service provides
Commodities Broker Pvt
professional management of
Ltd. (MOCBPL), our
your investments to create
wholly owned subsidiary,
wealth. Investment solutions
offers commodity trading
provided by PMS cater to
facilities and related
Individuals or Institutions
products and services on all
entities with high net worth.
major commodity
exchanges such as the
MCX, NCDEX, and
NSEL. With over 20,000
registered customers
serviced through 700 sub
brokers, get to choose from
a range of product offerings
including
commodities broking
services, hedging
solutions, and arbitrage
strategies.
Insurance Mutual Fund

There’s a lot more to
Right from India’s first
insurance than merely
fundamentally weighted
saving tax. Know how
ETF to the country’s first US
insurance can literally be a
Equity ETF or even the first
life saver and used as tool to
Gold ETF that allows
optimize your risk cover,
investors to convert ETF
retirement
units to physical gold, know
planning, wealth creation
about Motilal Oswal Asset
and much more.
Management Company’s
revolutionary product
offerings.
Depository Private Equity

Services
Spotting tomorrow’s
With over 150,000 account opportunities today.
holders and cumulative Motilal Oswal Private
holdings of over Rs. 3400 Equity (MOPE) unlocks the
crores, Motilal Oswal power of potential by
Depository Services seeking out high value
(MODES) is the second opportunities that deliver
biggest extraordinary results in the
depository participant in future. Find out how a
CDSL in terms of the combination of knowledge
number of accounts. Know and entrepreneurial
how MODES can help you instincts can uncover hidden
trade and invest smartly in investment
the equity markets. opportunities.
Page 35
Currencies
Get experts to formulate tailor-made hedging strategies for you & your business. Engage with our currencies team on a day
to day basis to pre- emptively manage risks fromcurrency fluctuations. Make use of ourone-stop-shop solution to take care
of all yourcurrency management needs.
BOARD OF DIRECTORS
CMD & CEO Motilal Oswal
Joint Managing Director Raamdeo Agrawal
Navin.Agarwal
Director Balkumar.Agarwal Vivek
Paranjpe
Company Secretary Samrat Sanyal
Director Praveen Tripathi
SHARE HOLDING PATTERN
Page 36
Category 31 Dec 2013 30 Sep 2013
Promoter & Promoter Group 73.82 73.75
Indian 73.82 73.75

Foreign 0.00 0.00
Public Shareholding 26.18 26.25
Institutions 12.31 11.02
Non-Instituions 13.87 15.23
ADR's/GDR's & Others 0.00 0.00
Total: 100 100
AWARDS
13- Investment Banking

Dec- team won M&A
2013 Atlas awards held
on December 13,
2013 at Grand
Hyatt,
Mumbai.M&A
Boutique Firm of
the year. Best
Mid-Market deal of
the year
Page 37
13- Motilal Oswal

Sep- 2013 Securities bagged
the Best
Performing Equity Broker (National) Award at CNBC TV18 Financial Advisor Awards
2013 held in
Mumbai.
24- Our Analyst Mr.

Jul- Jinesh Gandhi won
2013 the Best Market
Analyst Award for
the categories
Equity- Auto at
‘India`s Best Market
Analyst Awards
2013` organized by
Zee Business on
July 24, 2013.
Page 38
5- Motilal Oswal Institutional Equities ranked as Best Domestic Brokerage for Events, Conferences, Roa
Dec- 2013
14- Motilal Oswal

Feb- Securities Ltd won
2013 ‘Quality Excellence
Award for Best
Customer Service
Result’
‘award at the
National Quality
Excellence Awards
2013 held in
Mumbai on 14th
February 2013
MotilalOswal Foundation
Our Vision
To provide opportunities for children and their families to move from poverty and
dependence to self-reliance. At Motilal Oswal Financial Services Limited our motto is
`Knowledge First` and we believe that education can bring prosperity and equality in the
society.
MotilalOswal Foundation
We are committed to giving back to society and have thereby established the Motilal Oswal
Foundation in 2012 as a non-profit trust to support our social initiatives. The Foundation is
headed by Mrs. SunitaAgrawal and Dr. Pratiksha Oswal. Education and healthcare are the
key focus areas of MotilalOswal Foundation.
Page 39
Volunteering Motilal Oswal Foundation (GyanDaan)
Motilal Oswal Foundation has recently started an associate volunteering program called
―GyanDaan‖ in Mumbai. GyanDaan has initiated a learning program at a school
serving children from the underprivileged section of society. The main objectives of the
program are enhancing the quality of education at the school, building confidence,
developing intellectual curiosity and improving the ability of students to communicate in
English. We work with a dedicated set of volunteers from various departments of our
company.
LATEST NEWS :
 MotilalOswal AMC launches paperless online (24X7) investment platform for

investors
Mumbai 25-Feb-2014
In an endeavor towards making investment in mutual fund schemes more convenient, Motilal
Oswal Asset Management Company Limited (MotilalOswal AMC) has introduced a
completely paperless and 24X7 online investment platform on www.motilaloswal.com/Asset-
Management. With this facility, even first-time investor can invest in the schemes of
MotilalOswal Mutual Fund but only if he/she is KYC complaint. Now investors can avoid the
hassles of paperwork such as filling in long application form, signing the form, visiting the
collection centers and waiting to submit the form or couriering the form. Distributors or
Advisors can also guide their investors to avail of this online facility once the investments
have been planned by them with the investor; logistical hurdles of filling physical forms and
delivering them are completely avoided. First time investors can go online, register and
purchase units of Schemes of MotilalOswal Mutual Fund within a few easy steps at their
leisure using Net Banking facility. These features make investing in the mutual fund schemes
of MOAMC products completely hassle-free, convenient and paperless.
Page 40
Page 41
DATA ANALYSIS AND INTERPRETATION
ECONOMIC OVERVIEW
1. The global economy was on the path of recovery after the waning of the COVID-19 pandemic
until the Russia-Ukraine conflict broke out in February 2022. The conflict led to disruption in global
supply chains, financial tightening, and a spike in the prices of critical commodities. The impact of these
disruptions was witnessed in multiple leading indicators of global economic activity, such as global
composite PMI entering the contractionary zone, capital outflow from most of the EMEs to traditionally
safe havens, currency depreciation, and widening of current account deficit (CAD), among others. The
global GDP projections for 2022 were revised downwards by the IMF. Though inflationary pressures
have begun to ease, the impact of monetary tightening is slowing economic activity, especially in the
advanced
economies. In its latest April update on World Economic Outlook (WEO), the IMF forecasted global
growth to fall from 3.4 per cent in 2022 to 2.8 per cent in 2023, then rebound to 3 per cent in 2024.
2. Amidst these global spillovers, India’s economy has sustained its growth momentum in FY23 on
account of its strong macroeconomic fundamentals and the prompt policy action by the Government and
the RBI. India’s real GDP expanded by 7.2 per cent in FY23, the highest among major economies. The
latest estimate of real GDP turned out to be higher than the second advance estimate released in February
2023. The higher annual growth was driven mainly by better-than-expected growth in the fourth quarter
of the fiscal year.
Trends in Annual GDP Growth (YoY) Annual GDP Growth in 2022 (YoY)
Real GDP Growth (RHS) 7.2
170 12 5.3
9.1
Per cent
160 8 4.1
6.5 7.2
3.1 3
Per cent
150 3.9 4 2.9 2.6

Per cent
2.1 2.1 1.9

Crore ₹ Lakh
140 0
Crore
1.1
Per cent
130 -4
-5.8
₹ Lakh
120 -8
2nd RE 1st RE PE Emerging Market Advanced Economies

Economies
Source: Bloomberg, MoSPI.
Note: 2022 is FY23 in India’s case
Page 42
3. The performance of GDP growth in Q4 of FY23 was broad-based and addressed all concerns about the
recovery of consumption and investment demand to the pre-pandemic growth trajectory. Enabled by the
release of pent-up demand, real Private Final Consumption Expenditure (PFCE) has surpassed the pre-
pandemic trend trajectory. Similarly, a large step- up in public sector capex over the last three years and a
favourable credit situation in the country have contributed to real Gross Fixed Capital Formation (GFCF),
also surpassing the pre-pandemic trend trajectory.
4. However, the faster growth in post-pandemic economic activity in the Indian economy and high import
prices have kept the import demand elevated. As a result, the negative net exports in real terms have
shown a sharp post-pandemic downward trend trajectory as compared to a slightly upward pre-pandemic
trend trajectory. This has prevented the post-pandemic real GDP trend line from crossing the pre-
pandemic trend trajectory, although it is very near to doing so. Given the decline in prices of India’s
import basket and a sustained surge in service exports, the net exports gap is expected to become smaller
sooner than earlier expected. This will enable real GDP to surpass its pre-pandemic trend trajectory in the
near future.
Trends in quarterly GDP Growth (YoY) GDP growth in the quarter ending Mar-
23 was highest across major economies
Real GDP Growth Rate (RHS) 6.1
50 20 5
4.5
3.7
40
1.6 1.3
30 10 0.8
0.2
20 -0.5
10 0
Emerging Market Advanced Economies

Economies
Source: Bloomberg, MoSPI.
Note: 2022 is FY23 in India’s case
Page 43
On an annual basis, private consumption (PFCE) as a proportion of GDP (at Constant Prices) for FY23 reached the
highest in 17 years, and the gross fixed capital formation (GFCF) (at Constant Prices) recorded the highest
proportion of GDP in 10 years. However, the quarterly data shows a moderation in the share of private consumption
in GDP for Q4 of FY23. Its share in GDP declined from 61.6 per cent in Q3 of FY23 to 55 per cent in Q4 of FY23,
partly because capital formation growth spurted in the fourth quarter.
Share of demand-side components in quarterly GDP at Constant Prices

Gross Fixed Capital Formation Exports of goods and services
Private Consumption (RHS)
40 70
60
30
50
20
40
10 30
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2020-21 2021-22 2022-23
Source: MoSPI
Gross Fixed Capital Formation (GFCF) has been a major growth driver in Q4 of FY23, with its share in GDP at a
10-year high of 35.3 per cent. This has been propelled by the crowding-in of private sector investment by a
significant ramp-up in public sector investment over the years. The share of total exports in GDP moderated to 22.8
per cent in Q4 of FY23, compared to 24.4 per cent in Q1 of FY23, as synchronised monetary tightening by major
economies led to a decline in consumer spending in advanced nations and moderation in international trade.
On its own, privation consumption is showing strong enough growth, as evidenced by several high- frequency
indicators. Some of these HFIs include personal loan growth, which continues to be impressive, notwithstanding the
environment of higher interest rates. Increased spending by credit cards in Q4 of FY23 can be attributed to a surge in e-
commerce and point-of-sale transactions
Page 44
Page 45
Page 46
The operating models of it providers will have to evolve to be able to serve the changing
needs of the end–users. Because of the inter–linkage between it and the growth of the
economy, the end–users and it providers will have to collectively en– sure effective leverage
of it in India. The Government will play an important role both as a buyer and a facilitator in
enabling it adoption.
Company overview
Tata Consultancy Services Limited (TCS) is an Indian multinational information

technology (IT) services, business process and consulting company headquartered in
Mumbai, Maharashtra. TCS operates in 46 countries and has 199 branches across the world.
It is a subsidiary of the Tata Group and is listed on the Bombay Stock Exchange and
the National Stock Exchange of India. TCS is the largest Indian company by market
capitalization and is the largest India-based IT services company by 2013 revenues. TCS is
ranked 40th overall in the Forbes World's Most Innovative Companies ranking, making it
both the highest-ranked IT services company and the top Indian company. TCS is a leader in
the global marketplace and among the top 10 firms in the world. It has proven its success
over the 40 years
Tata Consultancy Services is an IT services, consulting and business solutions

organization that delivers real results to global businesses, ensuring a level of
certainty that no other firm can match. TCS offers a consulting-led integrated
portfolio of IT and IT-enabled services delivered through its unique Global Network
Delivery Model™ (GNDM™), recognized as the benchmark of excellence in
software development.
Lineage: TCS is part of the Tata group, one of India‘s largest industrial conglomerates
and most respected brands.
History: TCS was established in 1968 as a division of Tata Sons Limited. TCS Ltd.
got incorporated as a separate entity on January 19, 1995.
Page 47
Mission:
To help customers achieve their business objectives by providing innovative, best-in-class consulting, IT solu
To make it a joy for all stakeholders to work with us.
Values:
 Leading change Integrity

 Respect for the individual Excellence
 Learning and sharing


Industries Serviced:
 Banking, Financial Services

 Insurance
 Retail and Consumer Packaged Goods
 Telecom
 Media and Information Services
 High Tech
Full Services Portfolio:
 Application Development and Maintenance

 Business Intelligence
 Enterprise Solutions
 Assurance Services
 Engineering and Industrial Services
 IT Infrastructure Services
 Business Process Services
 Consulting
 Asset-leveraged Solutions
Page 48
PRESS RELEASES:
TCS ranked as the #1 Employer in Europe by Top Employers Institute

London | Mumbai, March 21, 2014: Tata Consultancy Services(BSE: 532540, NSE: TCS),
a leading IT services, consulting and business solutions organization, today, announced that it
has been named as the Top Employer in Europe by the Top Employers Institute for
the second consecutive year. TCS was ranked first among the 20 companies that were eligible
for the award. The company was recognized as an exceptional performer across six core
Human Resources (HR) areas: Primary conditions, secondary benefits, working conditions,
training, career development and company culture.
TCS ranked #1 manufacturing industry IT service provider in Europe
London | Mumbai, February 24, 2014: Tata Consultancy Services (BSE: 532540, NSE:
RESEARCH & DEVELOPMENT (R&D)
TCS), a leading IT services, consulting and business solutions organization, has been
ranked top for overall capabilities in EMEA for manufacturing-specific outsourcing
Specific areas in which R&D was carried out by the Company
services. The study, conducted by leading analyst firm IDC, praised TCS for its ability to
The Company conducts R&D initiatives with the aim of promoting invention as well as
provide holistic support for large and diverse IT initiatives.
innovation. TCS R&D has three research area councils viz., Software, Systems and
Application. Researchers in each area are exploring new technology ideas relevant to TCS
The report recognized TCS‘ proven track record to design and implement systems for some
of the region‘s leading companies. TCS partners with manufacturers from a range of
industries to help transform their existing business models and implement technology
solutions. These solutions improve operations by reducing operational expenditure, utilizing
existing capacity optimally, improving operating efficiencies across the value chain and
improving the time-to-market for new product releases. Each solution is tailored to the
partner company, ensuring each business can meet its objectives within the usual safety and
regulatory parameters.
Page 49
customers. (R&D) investment in TCS continues to be along three segments and time
horizons:
 Derivative innovation: Improving the current offerings to the customers. .
 Disruptive innovation: Enabling radical changes to the customers‘ work methods
and business models.
 Platform innovation: Preparing the customers for the near term future
TCS tools continued to improve quality and efficiency of service delivery. These tools form
part of TCS‘ derivative innovations. This suite of products automate IT service processes
such as application design and development, software assurance, application support and
maintenance, performance testing and monitoring, test data management, enterprise data
management. As for platform innovations, the Company has progressed with the ‗Enterprise
Information Fusion‘ platform and has been working on subjects such as currency risk models,
robotic surveillance, domain knowledge repositories, machine learning applications, crowd
sourcing platforms and building energy management systems. Several pilot projects are being
run using the ‗Intelligent management Infrastructure System‘, capable of creating radical
changes in infrastructure. The Company is also working on genomics and disease markers,
nanofluids, data discovery and human systems. TCS Co-Innovation Network (COINTM)
continues to connect cutting edge research and technology research with customers. There are
currently 10 academic alliances and 22 emerging technology partners. The Company‘s
research scholar programme now sponsors 111 PhD researchers from 31 institutions across
the length and breadth of the country. TCS researchers worked on 450 papers that were
presented at national and international conferences and in top tier journals. In the financial
year 2012-13, the Company filed 425 patents and 9 patents were granted. On a cumulative
basis, out of 1,280 patents filed, 81 have been granted.
Benefits derived
Intellectual assets created by R&D teams were deployed internally and for customer projects
creating substantial savings. The Company held 77 innovation events including ‗innovation
days‘ with customers and ‗innovation forums‘ (a congregation of COINTM partners,
academic researchers and key customers). During the financial year 2012-13, TCS
Innovations won 10 awards including the Medici Innovation Hall of Fame, Thomson Reuters
India Innovation Awards 2012 and the Asian CIO Leadership Awards 2012. Many senior
Page 50
researchers from TCS won awards and accolades. Several media news items and interviews
with research leaders focused on TCS research.
Awards and achievements

During the year, the Company received various awards and recognitions,
Some of which are given below:
 Awarded Company of the Year by Business Standard
 Ranked as India‘s Most Valuable Company in BT 500 from Business Today
 Ranked No. 1 in India by Institutional Investors 2012 All-Asia Executive Team

rankings
 Selected as Best Managed Board in India by Aon Hewitt - Mint Study 2012
 ICAI Gold Shield for Excellence in Financial Reporting (2011-12), third time in
succession Global
 Rated as one of the world‘s greenest companies by Newsweek Magazine
 Listed in Forbes Asia‘s Fab 50
 Awarded Best Performing Consultancy Brand in Europe
 Recognized as leading IT Services and Outsourcing Firm in China
 Top honors at the Asian CIO Leadership Awards in Dubai
 Top Software Company at Quest Forum India Quality Award 2012
 Three recognitions in UKs Business in the Community‘s (BITC) Awards for

Excellence 2012
Page 51
 Caring Company Award 2012 for CSR activities in Hong Kong
Plans:
STRATEGY
The Company‘s strategy for long-term profitable growth is based on continuously scaling its
core IT services business, while investing in new customers, services, markets and industries.
The Company‘s strategy of strengthening the current business and investing in the future
revolves around
(1) Customer centricity
(2) Full services portfolio
(3) Global network delivery model (GNDMTM)
(4) Non-linear business models and
(5) Experience certainty.
1) Customer centricity:
Building deep and long lasting customer relationships is the key to the Company‘s long term
success. The Company has undertaken several initiatives to be customer centric, including
creation of a domain-centric organization structure and building deep domain knowledge and
technology skills across industries.
2) Staying relevant:
TCS is helping enterprises to standardize, rationalize and transform their business operations
to become operationally efficient and remain cost competitive in the market place. The
Company is working closely with its customers, helping them to gain deeper insights into
their customers‘ needs and enabling them to realign their offerings accordingly.
Page 52
Share holding pattern Table - 1
FINANCIAL HIGHLIGHTS Table - 2
Page 53
PERCENTAGE CHANGE IN THE FINANCIAL HIGHLIGHTS:
Table - 3
Tata Consultancy Services Limited reported earnings results for the second quarter and six months ended
September 30, 2023. For the second quarter, the company reported sales was INR 596,920 million compared to
INR 553,090 million a year ago. Revenue was INR 606,980 million compared to INR 562,740 million a year ago.
Net income was INR 113,420 million compared to INR 104,310 million a year ago. Basic earnings per share from
continuing operations was INR 31 compared to INR 28.51 a year ago. Diluted earnings per share from continuing
operations was INR 31 compared to INR 28.51 a year ago.For the six months, sales was INR 1,190,730 million
compared to INR 1,080,670 million a year ago. Revenue was INR 1,214,760 million compared to INR 1,098,210
million a year ago. Net income was INR 224,160 million compared to INR 199,090 million a year ago. Basic
earnings per share from continuing operations was INR 61.26 compared to INR 54.41 a year ago. Diluted earnings
per share from continuing operations was INR 61.26 compared to INR 54.41 a year ago.
Page 54
GRAPHICAL REPRESENTATION OF % CHANGE IN OPERATING PROFIT 4.1.
Interpretation:
The country's largest software company Tata Consultancy Services (TCS) on Wednesday said its net profit
increased 8.7 per cent year-on-year to ₹11,342 crore in the September 2023 quarter. Its revenue from
operations rose 7.9 per cent year-on-year to ₹59,692 crore in the reporting quarter from ₹55,309 crore a year
ago, the company said.
The company's operating profit during the reporting quarter grew 9.1 per cent to ₹14,483 crore while
operating margins widened by 25 bps to 24.3 per cent, the city-headquartered company told reporters here .
Page 55
TABULER REPRESENTATION OF PBT 4.2
ROFITABILITY RATIOS MAR MAR MAR MAR MAR

2023 2022 2021 2020 2019
PBDIT Margin (%) 29.58 33.51 33.61 34.60 34.57
PBIT Margin (%) 27.51 31.31 31.37 32.54 33.18
PBT Margin (%) 27.15 31.01 30.08 31.97 33.04
Net Profit Margin (%) 20.54 23.81 22.77 25.33 24.40
Return on Networth / Equity (%) 52.46 49.48 41.39 44.72 38.10
Return on Capital Employed (%) 65.07 60.23 52.75 52.79 50.71
Return on Assets (%) 32.63 31.49 28.30 31.68 30.21
Total Debt/Equity (X) 0.00 0.00 0.00 0.00 0.00
Asset Turnover Ratio (%) 1.58 1.39 1.27 125.08 123.78
Interpretation:
Profit Before Tax of TCS has grown by 10.10 % Compared to previous Financial Year.
Profit Before Tax of TCS trending up for at least three Years.
Profit Before Tax with value of 41563.00 Cr was lowest in Year Mar-19 in last Five Years.
Latest Profit Before Tax with value of 56907.00 Cr is Greater than Average Profit Before Tax of 47233.00 Cr in last five years.
Page 56
Page 57
GRAPHICAL REPRESENTATION OF DIVIDENDS 4.4
Interpretation:
DPR for Tata Consultancy Services Ltd. indicates that the company is reinvesting less money back into its
business, and paying out its earnings as dividends. PR Ratio of TCS rose handsomely by 182.34 % this year.
PR Ratio with value of 98.63 was highest in Year Mar-20 in last Five Years.DPR Ratio with value of 32.04
was lowest in Year Mar-19 in last Five Years. Latest DPR Ratio with value of 98.10 is Greater than Average
DPR of 59.40 in last five years.
Page 58
GRAPHICAL REPRESENTATION OF REVENUE: 4.5
GRAPHICAL REPRESENTATION OF % CHANGE IN REVENUE:
4.5.a
Interpretation:
Above graphs represent the revenue generated by TCS over the past five years and the %
change occurred during each year. Revenue is calculated by multiplying the price at which
the goods or services are sold with the number of units.
Page 59
GRAPHICAL REPRESENTATION OF NET WORTH 4.6
Net worth
45,000
40,00038,646
35,000
29,579
30,000
24,505
25,000
20,000
18,467 Net worth
15,700
15,000
10,000
5,000
0
Mar '13Mar '12Mar '11Mar '10Mar '09
GRAPHICAL REPRESENTATION OF % CHANGE IN NET WORTH 4.6.a
Net worth(%)
30
25 24.64
23.46
20
17.15
15 14.98
Net worth
10
0
2012-20132011-20122011-20102010-2009
Page 60
A Study On Fundamental Analysis
The above graphs represent the net worth of TCS. net worth is the amount by which the
assets exceed the liabilities. A consistent net worth indicates the good health of the company,
which is what the graphs above represent. The net worth of TCS has increased 2.5 times in
the past five years. Every alternative year there has been increase in the net worth. These
graphs indicate that TCS is a very good company to invest in, and any investor should surely
have it in the portfolio.
Page 61
GRAPHICAL REPRESENTATION OF DIVIDEND PAYOUT RATIO 4.8
Interpretation:
DPR for Tata Consultancy Services Ltd. indicates that the company is reinvesting less money back into its business, and paying out its earnings as dividends.
DPR Ratio of TCS rose handsomely by 182.34 % this year.
DPR Ratio with value of 98.63 was highest in Year Mar-20 in last Five Years.
DPR Ratio with value of 32.04 was lowest in Year Mar-19 in last Five Years.
Latest DPR Ratio with value of 98.10 is Greater than Average DPR of 59.40 in last five years.
Page 62
GRAPHICAL REPRESENTATION OF BOOK VALUE 4.9
Interpretation:
Above graphs indicate the book value of TCS. The book value in 2007-2019 was
significantly lower when compared to the upcoming years. TCS has had a consistent book
value over the four years ranging between 21%-24%. These values could at times be
negligible because book value does not give an accurate measure of the assets, the reason
being the failing of considering the intangible assets.
Page 63
Earnings per share (EPS): Table – 4
INTERPRETATION:
According to Tata Consultancy Services’ latest financial reports the company's current EPS (TTM)
is $1.48. In 2022 the company made an earnings per share (EPS) of $1.39 an increase over its 2021
EPS that were of $1.37.
EPS = Net income – dividends on preferred stock

Average outstanding shares
D - Sum of dividends over a period (usually 1 year)

SD - Special, one time dividends
S - Shares outstanding for the period
Page 64
FINANCIAL RATIOS Table - 5
KEY FINANCIAL RATIOS OF MAR 23 MAR 22 MAR 21 MAR 20 MAR 19

TATA CONSULTANCY
SERVICES (in Rs. Cr.)
PER SHARE RATIOS
Basic EPS (Rs.) 106.88 103.24 82.78 88.64 79.34
Diluted EPS (Rs.) 106.88 103.24 82.78 88.64 79.34
Cash EPS (Rs.) 117.61 113.96 91.93 95.90 84.75
Book Value 203.66 210.86 202.15 198.31 210.39

[ExclRevalReserve]/Share (Rs.)
Book Value 203.66 210.86 202.15 198.31 210.39

[InclRevalReserve]/Share (Rs.)
Dividend / Share(Rs.) 115.00 43.00 38.00 73.00 30.00
Revenue from Operations/Share 520.09 438.09 367.47 350.15 328.45

(Rs.)
PBDIT/Share (Rs.) 153.89 146.81 123.54 121.16 113.58
PBIT/Share (Rs.) 143.13 137.18 115.29 113.96 109.00
PBT/Share (Rs.) 141.23 135.86 110.55 111.98 108.55
Net Profit/Share (Rs.) 106.85 104.34 83.68 88.69 80.17
PROFITABILITY RATIOS
PBDIT Margin (%) 29.58 33.51 33.61 34.60 34.57
PBIT Margin (%) 27.51 31.31 31.37 32.54 33.18
PBT Margin (%) 27.15 31.01 30.08 31.97 33.04
Page 65
Net Profit Margin (%) 20.54 23.81 22.77 25.33 24.40
Return on Networth / Equity (%) 52.46 49.48 41.39 44.72 38.10
Return on Capital Employed (%) 65.07 60.23 52.75 52.79 50.71
Return on Assets (%) 32.63 31.49 28.30 31.68 30.21
Total Debt/Equity (X) 0.00 0.00 0.00 0.00 0.00
Asset Turnover Ratio (%) 1.58 1.39 1.27 125.08 123.78
LIQUIDITY RATIOS
Current Ratio (X) 2.36 2.49 2.92 3.30 4.18
Quick Ratio (X) 2.36 2.48 2.92 3.30 4.18
Inventory Turnover Ratio (X) 0.00 0.00 0.00 26,261.20 12,317.00
Dividend Payout Ratio (NP) (%) 105.73 34.87 35.04 95.89 33.54
Dividend Payout Ratio (CP) (%) 96.05 31.92 31.89 88.69 31.73
Earnings Retention Ratio (%) -5.73 65.13 64.96 4.11 66.46
Cash Earnings Retention Ratio 3.95 68.08 68.11 11.31 68.27

(%)
VALUATION RATIOS
Enterprise Value (Cr.) 1,168,779.80 1,354,708.8 1,172,570.0 678,819.75 741,250.0

0 0 0
EV/Net Operating Revenue (X) 6.14 8.45 8.62 5.17 6.02
EV/EBITDA (X) 20.75 25.21 25.65 14.94 17.40
MarketCap/Net Operating 6.16 8.53 8.65 5.21 6.09

Revenue (X)
Retention Ratios (%) -5.73 65.12 64.95 4.10 66.45
Price/BV (X) 15.74 17.73 15.72 9.19 9.51
Page 66
Price/Net Operating Revenue 6.16 8.53 8.65 5.21 6.09
Earnings Yield 0.03 0.03 0.03 0.05 0.04
Page 67
Page 68
Page 69
Peer comparison among the top IT companies:

Table - 7
Name Last Price Market Cap. Sales Net Profit Total Assets
(Rs. cr.) Turnover
TCS 3,497.65 1,279,808.10 190,354.00 39,106.00 74,538.00
Infosys 1,455.65 604,158.16 124,014.00 23,268.00 67,745.00
HCL Tech 1,336.40 362,654.20 46,276.00 11,459.00 41,295.00
Wipro 406.40 212,236.80 67,753.40 9,176.70 67,943.00
LTIMindtree 5,585.10 165,271.91 31,975.50 4,248.20 15,999.10
Tech Mahindra 1,212.30 118,322.23 42,657.30 3,777.50 25,203.90
Mindtree 3,433.85 56,643.29 10,525.30 1,652.80 5,473.40
Persistent 6,428.75 49,453.16 5,117.55 791.13 3,942.01
MphasiS 2,350.00 44,316.55 9,424.64 1,413.87 5,110.10
KPIT Tech 1,481.70 40,619.89 1,516.43 280.16 1,384.33
COFORGE LTD. 5,742.05 35,376.30 4,230.50 732.50 2,953.50
Oracle Fin Serv 4,032.40 34,927.74 4,255.58 1,772.51 6,005.42
Info Drive Soft 332.80 21,805.33 21.67 0.22 169.14
Cyient 1,924.90 21,314.69 2,227.90 354.80 2,702.90
Sonata 1,326.95 18,605.49 920.86 220.37 554.22
Birlasoft 629.90 17,357.21 2,417.24 200.36 1,220.94
GRAPHICAL REPRESENTATION OF % MARKET CAPITATIZATION 4.14
Market Cap %
4.86
11.23
TCS
Infosys Wipro HCL Tech
47.07 Tech Mahindra
15.43
21.41
Page 70
Interpretation:
According to the above chart, it represents that the market capitalization of TCS is
comparatively higher than the other top IT companies. This chart tells us that TCS is able to
acquire a lot more capital and could conduct big projects.
GRAPHICAL REPRESENTATION OF % OF NET PROFIT 4.15
Net Profit %
2.04
11.61
TCS
Infosys Wipro HCL Tech
40.07
Tech Mahindra
17.71
28.57
Interpretation:
The above chart represents the net profit made by the top five IT companies. Among which
TCS has a net profit of 12786Crs which is a 40.07% more than the other companies which
are compared in the chart. This is a good sign for an investor who wants to invest in TCS
Page 71
Graphical representation of % of sales turnover 4.16
Sales Turnover %
4.37
9.12
TCS
35.29 Infosys Wipro HCL Tech
Tech Mahindra
24.42
26.79
Interpretation:
The sales turnover of TCS is 35.29 % among the top IT companies. This means with the
variety of services provided by TCS, an investor prefers it over other companies from this
sector
Page 72
GRAPHICAL REPRESENTATION OF COMPARISON OF THE PERFORMANCE

OF TCS AGAINST NIFTY 50 4.17
Page 73
Interpretation:
The above graph is a comparison of the performance of TCS against NIFTY 50 The
performance of TCS till 1st August was comparatively lower when compared to NIFTY 50.
After August TCS has been an over performer, performing better than the NIFTY50 Investor
would certainly consider this graph and would want to invest in the shares of TCS
Expected growth of TCS by MOSL’s research report:
Acquires French IT Services firm ALTI; Synergy seen from access to marquee
clientele; 1.4% accretion to revenues and negligible impact on EPS
‐ TCS announced the acquisition of ALTI, a French IT Services firm providing services
around Enterprise Solutions, Assurance and CRM, for a total consideration of EUR75m.
ALTI SA reported EUR126m revenues in CY12 and has grown revenues at a CAGR of 15%
over the last 5 years. The company has a large number of marquee clients across industries
such as BFSI, Services, Utilities – examples include Allianz, BNP Paribas, HSBC, Mercedes
Benz, L‘Oreal, SAP etc.
‐ The acquisition gives TCS access to blue‐chip French and European clients. France is the
third largest IT Services market in Europe, estimated to be EUR30b. We believe that
acquisition synergies in the long run could come from ANTI‘s marquee clientele. TCS‘
breadth of offerings and scale of operations lends potential to expand its wallet share
significantly in this group, than ALTI‘s current scale at each.
Impact on Financials:
‐ 1,200 employees in ALTI contributed towards EUR126m revenues in CY12. Assuming a
high utilization rate at onsite, in the range of 90‐95%, we get billing rate in the ballpark of
USD75‐80/hour, which is comparable to onsite rates for top Indian vendors.
‐ Given a revenue base of EUR126m in CY12 and 5‐year revenue CAGR of 14.5%, the
acquisition adds ~1.4% to FY13 revenue base and changes our FY14E /FY15E USD revenue
estimates by 1.1%/1.0%
Page 74
‐ Also, given the consideration amount of EUR75m, even if we assume that TCS paid 12x
trailing earnings in CY12, we arrive at a PAT margin of 5%. Assuming TCS paid 10x CY12,
we arrive at a PAT margin of 6%. After factoring in the post tax yield forgone on cash,
accretion to EPS is negligible.
Valuation and View:

‐ TCS trades at 19x FY14E and 17.3x FY15E EPS. We expect the company to grow its USD
revenues at a CAGR of 14.6% over FY13‐15 and EPS at a CAGR of 10.2% during this
period.
‐ While we expect TCS to continue leading the pack in terms of growth and execution, at 19x
FY14, we see the outperformance priced into the stock, making it difficult to surprise the
street. Maintain Neutral.
Event:
‐ TCS announced the acquisition of ALTI, a French IT Services firm providing services
around Enterprise Solutions, Assurance and CRM.
‐ The company signed a definitive agreement for acquisition of 100% acquisition shares in
Alti SA, for an all cash consideration of EUR75m.
About ALTI SA:

‐ ALTI SA is a technology services firm specializing in IT solutions like EAS, Testing and
CRM.
‐ It is a privately held company owned by its management and two private equity funds –
CM‐CIC LBO Partners and IDI.
‐ The company grew its revenues to EUR126m in CY12 from EUR64m in CY07, and
employs 1,200 people based out of France, Belgium and Switzerland.
‐ The company is regarded as one of the top 5 System Integrators of Enterprise Solutions.
‐ ALTI‘s clientele includes the following:
o Insurance: Allianz, Ageas, Axa, BNP Paribas Cardif, Generali
o Banking: Amundi, HSBC, Axa Bank, Banque de France, Credit Agricole, Societe
Generale
Page 75
o Industry/Services: Mercedes Benz, L‘Oreal, Alcatel Lucent, Sanofi Aventis, Air France,
SAP, Sodexo, Orange
o Public Sector/Utilities: Ministry of Justice, Ministry of Finance, UNESCO, Ville de Paris,
SUEZ Environment.
Rationale:
‐ Primarily, the acquisition gives TCS access to blue‐chip French and European clients across
multiple verticals like BFSI, Manufacturing and Utilities
‐ France is the third largest IT Services market in Europe, estimated to be EUR30b+
(~USD40b+), after UK and Germany, and the acquisition is expected to help TCS accelerate
growth in France with an expanded set of Services.
Our View:
‐ We believe that the benefits from ANTI‘s marquee clientele could be a significant synergy
from the acquisition. TCS‘ breadth of offerings and scale of operations lends potential to
expand its wallet share significantly in this group,
than ALTI‘s current scale at each.
‐ The trend of Continental Europe gradually opening up to outsourcing and off shoring has
been increasingly visible in the last few quarters, as a result of which expanding reach in the
geography has been a key imperative for the industry.
TCS‘ acquisition of ALTI follows Infosys‘ acquisition of Lodestone in 2QFY13, which was
based out of Zurich and had 83% of revenues from Europe. Continued increase in the
outsourcing trend out of Europe could be a key growth driver for the industry, and hence, we
do not think that this is the last of the transactions undertaken in the region.
Page 76
FINDINGS AND CONCLUSIONS
FINDINGS:
1) In the Economic Analysis we can see that economic is booming after 2 and current
position shows that this is the good time to invest after the recession because GDP growth
rate is increasing. And overall economy is growing.
2) The growth of real GDP has generally shown declining trend since the first quarter of
2011-2012. GDP growth in India during 2011-12 and 2012-13 is in sync with trends in
similar emerging economies.
3) The labour productivity in India in 2011 was US$ 9,310, compared to US$ 69,900 in UK
and US$ 96,000 in the United States.
4) In the analysis of TCS we can see that EPS is increasing yoy. And dividend is also
increasing so investor can invest in the company but on other side we company‘s intrinsic
value is less than the current price it shows that the share price is overvalued and investor
should sell the share. But if investor want to invest in the company for long term than he can
have a good profit because company growing rapidly in terms of profit and net sales and its
EPS & DPS are increasing over the years.
5) There has been in an increase in all the financial aspects of TCS. It tells us that it is a very
good investment to be made.
6) TCS has been a over performer when it is compared with the market index SENSEX.
7) The revenue of TCS has grown over the years. Some of the graphs in the data given in
chapter 4 suggest that TCS is making profit and is able to repay its debts. Some graphs also
suggest that it is strong enough to beat out its competitors in the future.
Page 77
CONCLUSION:
Fundamental analysis holds that no investment decision should be without processing and
analyzing all relevant information. Its strength lies in the fact that the information analyzed is
real as opposed to hunches or assumptions. On the other hand, while fundamental analysis
deals with tangible facts, it does not tend to ignore the fact that human beings do not always
act rationally. Market prices do sometimes deviate from fundamentals. Prices rise or fall due
to insider trading, speculation, rumor, and a host of other factors.
The above report says that our economic is growing after the recession and it is the good time
for the one who want to invest. and according to the industry analysis investor can invest in
the banks but he/she should be careful for the investment
All the findings during this project tell us that TCS is would be a good investment and an
investor should certainly have it in the portfolio of investment.
Page 78
SUGGESTIONS
The analysis carried out at on the TCS, their profit and loss account, balance sheet and ratios. I
shall suggest the investors to invest in TCS than the other IT companies as a value investment.
 Strong increase in profit year-on-year basis.

 Increasing EPS indicate good earnings.
 Increase in sharing profit with shareholders in form of dividend.
 TCS is expanding its footholds on international level also; its
 Insurance and asset management business are also performing well.
 TCS is the one of largest companies in the IT industry.
 The net worth of TCS is high.
 When compared with SENSEX , TCS has been a over performer
Page 79
ANNEXURES
BALANCE SHEET OF TATA MAR MAR MAR MAR MAR

CONSULTANCY SERVICES (in Rs. 23 22 21 20 19
Cr.)
12 12 12 12 12
mths mths mths mths mths
EQUITIES AND LIABILITIES
SHAREHOLDER'S FUNDS
Equity Share Capital 366.00 366.00 370.00 375.00 375.00
TOTAL SHARE CAPITAL 366.00 366.00 370.00 375.00 375.00
Reserves and Surplus 74,172 76,807 74,424 73,993 78,523

.00 .00 .00 .00 .00
TOTAL RESERVES AND SURPLUS 74,172 76,807 74,424 73,993 78,523

.00 .00 .00 .00 .00
TOTAL SHAREHOLDERS FUNDS 74,538 77,173 74,794 74,368 78,898

.00 .00 .00 .00 .00
NON-CURRENT LIABILITIES
Long Term Borrowings 0.00 0.00 0.00 0.00 0.00
Deferred Tax Liabilities [Net] 190.00 129.00 365.00 347.00 339.00
Other Long Term Liabilities 5,775. 6,060. 5,697. 6,234. 1,367.

00 00 00 00 00
Long Term Provisions 0.00 0.00 0.00 0.00 0.00
TOTAL NON-CURRENT LIABILITIES 5,965. 6,189. 6,062. 6,581. 1,706.

00 00 00 00 00
CURRENT LIABILITIES
Page 80
Short Term Borrowings 0.00 0.00 0.00 0.00 0.00
Trade Payables 13,768 10,082 7,962. 8,734. 7,692.

.00 .00 00 00 00
Other Current Liabilities 25,277 26,442 19,213 15,057 11,030

.00 .00 .00 .00 .00
Short Term Provisions 279.00 1,377. 1,350. 235.00 174.00

00 00
TOTAL CURRENT LIABILITIES 39,324 37,901 28,525 24,026 18,896

.00 .00 .00 .00 .00
TOTAL CAPITAL AND LIABILITIES 119,82 121,26 109,38 104,97 99,500

7.00 3.00 1.00 5.00 .00
ASSETS
NON-CURRENT ASSETS
Tangible Assets 14,881 15,506 15,697 15,883 9,522.

.00 .00 .00 .00 00
Intangible Assets 809.00 1,018. 362.00 239.00 139.00

00
Capital Work-In-Progress 1,103. 1,146. 861.00 781.00 834.00

00 00
Other Assets 0.00 0.00 0.00 0.00 0.00
FIXED ASSETS 16,793 17,670 16,920 16,903 10,495

.00 .00 .00 .00 .00
Non-Current Investments 2,405. 2,405. 2,405. 2,189. 2,189.

00 00 00 00 00
Deferred Tax Assets [Net] 2,464. 2,779. 3,160. 2,219. 2,097.

00 00 00 00 00
Long Term Loans And Advances 3.00 8.00 2.00 2.00 2.00
Other Non-Current Assets 5,378. 4,209. 3,734. 4,468. 5,685.

00 00 00 00 00
TOTAL NON-CURRENT ASSETS 27,043 27,071 26,221 25,781 20,468
Page 81
.00 .00 .00 .00 .00
CURRENT ASSETS
Current Investments 35,738 29,262 28,324 25,686 28,280

.00 .00 .00 .00 .00
Inventories 27.00 19.00 7.00 5.00 10.00
Trade Receivables 42,798 29,852 25,222 28,660 24,029

.00 .00 .00 .00 .00
Cash And Cash Equivalents 4,543. 13,692 3,142. 4,824. 8,900.

00 .00 00 00 00
Short Term Loans And Advances 332.00 5,653. 10,486 7,270. 7,018.
00 .00 00 00
OtherCurrentAssets 9,346. 15,714 15,979 12,749 10,795

00 .00 .00 .00 .00
TOTAL CURRENT ASSETS 92,784 94,192 83,160 79,194 79,032

.00 .00 .00 .00 .00
TOTAL ASSETS 119,82 121,26 109,38 104,97 99,500

7.00 3.00 1.00 5.00 .00
OTHER ADDITIONAL INFORMATION
CONTINGENT LIABILITIES,
COMMITMENTS
Contingent Liabilities 2,170. 2,050. 1,609. 1,869. 4,721.

00 00 00 00 00
CIF VALUE OF IMPORTS
Raw Materials 0.00 0.00 0.00 0.00 447.00
Stores, Spares And Loose Tools 144.00 216.00 241.00 569.00 0.00
Trade/Other Goods 144.00 216.00 241.00 569.00 0.00
Capital Goods 0.00 0.00 0.00 0.00 0.00
EXPENDITURE IN FOREIGN
EXCHANGE
Page 82
Expenditure In Foreign Currency 75,786 63,689 54,800 51,748 49,336
.00 .00 .00 .00 .00
REMITTANCES IN FOREIGN
CURRENCIES FOR DIVIDENDS
Dividend Remittance In Foreign -- -- -- -- --

Currency
EARNINGS IN FOREIGN EXCHANGE
FOB Value Of Goods -- -- -- -- --
Other Earnings 183,41 155,24 130,72 128,50 119,49

2.00 0.00 0.00 1.00 9.00
BONUS DETAILS
Bonus Equity Share Capital 334.35 334.35 338.01 342.58 342.58
NON-CURRENT INVESTMENTS
Non-Current Investments Quoted -- -- -- -- --

Market Value
Non-Current Investments Unquoted 2,405. 2,405. 2,405. 2,189. 2,189.

Book Value 00 00 00 00 00
CURRENT INVESTMENTS
Current Investments Quoted Market 35,736 29,263 28,324 25,686 28,218

Value .00 .00 .00 .00 .00
Current Investments Unquoted Book -- -- -- -- 2,252.

Value 00
Page 83
Page 84
Page 85
BIBLIOGRAPHY
Websites:
1) www.tcs.com
2) www.rbi.org.in
3) www.moneycontrol.com
4) www.equitymaster.com
5) www.nseindia.com
6) http://www.business-standard.com/india/index2.php
7) http://economictimes.indiatimes.com/
8) http://en.wikipedia.org/wiki/Magnetic_ink_character_recognition
9) http://finance.indiabizclub.com/info/indian_banking_industry
10) http://finance.indiamart.com/investment_in_india/banking_in_india.html
11) www.ibef. com
12) www.ministryoffinanace.co.in
13) www.investopedia.com
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A Study on Fundamental Analysis

The Very Basics

Fundamental Analysis: What Is It?

The Very Basics

Fundamental analysis serves to answer questions, such as:

• Is the company's revenue growing?

• Is it actually making a profit?

• Is it in a strong-enough position to beat out its competitors in the future?

• Is it able to repay its debts?

• Is management trying to "cook the books"?

Fundamentals: Quantitative and Qualitative

• Quantitative – capable of being measured or expressed in numerical terms.

• Qualitative – related to or based on the quality or character of something, often as

In our context, quantitative fundamentals are numeric, measurable characteristics about a

Quantitative Meets Qualitative

This is what fundamental analysis is all about. By focusing on a particular business, an

The big unknowns are:

1) You don't know if your estimate of intrinsic value is correct; and

Criticisms of Fundamental Analysis

The Concept of Intrinsic Value

Fundamental Analysis: Qualitative Factors - The Company

Another business consideration for investors is competitive advantage. A company's long-

Harvard Business School professor Michael Porter distinguishes between strategic

• A unique competitive position

• Clear tradeoffs and choices vis-à-vis competitors

• Activities tailored to the company's strategy

So how does an average investor go about evaluating the management of a company?

2. Management Discussion and Analysis (MD&A)

3. Ownership and Insider Sales

Financial and Information Transparency

Structure of the Board of Directors

Information on the board of directors of a publicly traded company (such as biographies of

Fundamental Analysis: Qualitative Factors - The Industry

Fundamental Analysis: Introduction to Financial Statements

The Major Statements

1. The Balance Sheet

Assets = Liabilities + Shareholders' Equity

2. The Income Statement

3. Statement of Cash Flows

10-K and 10-Q

Fundamental Analysis: Other Important Sections Found in Financial

Management Discussion and Analysis (MD&A)

The Auditor's Report

The Notes to the Financial Statements

Generally speaking there are two types of footnotes:

Fundamental Analysis: The Income Statement

Revenue as an investor signal

What are the Expenses?

Profits = Revenue - Expenses

Fundamental Analysis: The Balance Sheet

The Snapshot of Health

The Balance Sheet's Main Three

Quick Ratio = Current Assets - Inventories

Equity represents what shareholders own, so it is often called shareholder's equity. As

Equity = Total Assets – Total Liabilities

Fundamental Analysis: The Cash Flow Statement

Three Sections of the Cash Flow Statement

1. Cash Flows from Operating Activities

2. Cash Flows from Investing Activities