CHAPTER 1

1. Is communication the vital factor to establish a community or society?

A.True
B.False
2. When did communication appear?
A.When the human being’s society was built
B.When the government was established
C.When the wireless devices were invented
D.When human being knew how to make communication tools

3. Are listening to music, reading books, watching films, studying regarded as

behaviors of the communication process?
A. True
B. False
4. Does the fact that a worker is in charge of working with machinery belong to the
communication process?
A. Yes
B. No
5. Which of the following experts does the idea that communication is the basic
definition of sociology belong to?
A. August Comte
B. Herbert Spencer
C. Émile Durkhiem
D. Charles Cooley
6. Which of the following experts does the opinion that communication is the process
of “transmitting data among function units” belong to?
A. Charles Cooley
B. Hoang Phe and his partners
C. Émile Durkhiem
D. G. Gerbner
7. Which of the following experts does the opinion that communication is “social
interaction through messages” belong to?
A. G. Gerbner
B. Charles Cooley
C. Hoang Phe and his partners
D. Émile Durkhiem
8. Fill in the blank “Communication is the process of transmitting, …… and …………
information, which aims at establishing the relationship among people”.
A Creating – Conveying
B. Receiving - Exchanging
C. Exchanging – Responding to
D. Receiving – Creating
9. Which of the following ideas did C.H.Cooley get from the situation of Henlen Kelley?
A. It is through the communication that we can grow up
B. It is through the communication that people can connect with each other
C. It is through the communication that people learn
D. It is through the communication that people give feedback
10. What are the two types of behavior-based communication?
A. Verbal communication and non-verbal communication
B. Verbal communication and body language
C. Non-verbal communication and written communication
D. Non-verbal communication and body language
11. There are three forms of communication, they are:
A. The masses, group, intrapersonal
B. The masses, group, individual
C. Intrapersonal, group, the masses
D. Interpersonal, group, the masses
12. Is the size of society at the bottom of the Pyramid according to the Pyramid model
of communication levels by McQuail?
A. True
B. False

13. According to the Pyramid model of communication levels by McQuail, which is the
level that has the largest scale of audience?
A. Institution
B. Group
C. Organization
D. Society
14. According to the Pyramid model of communication levels by McQuail, which level
does family belong to?
A. Intrapersonal
B. Interpersonal
C. Intra-group
D. Group or organization
15. According to the Pyramid model of communication levels by McQuail, which level
does neighbourhood belong to?
A. Intrapersonal
B. Interpersonal
C. Intra-group
D. Group or organization
16. What are the two communication channels in the model of communication by
Harold Lasswell?
A. News inventor, Receiver
B. Sender, Receiver
C. News keeper, Broadcaster
D. News editor, Receiver
17. Are current-day KOLs, influencers a means/tool of communication?
A. Yes
B. No
18. Communication is when someone expresses his/her ideas through signs of
language or gesture which means by code that the sender can get. How do we call it?
A. Encoding
B. Decoding
C. Message
D. Noise solving
19. How many types of noise when we receive information?
A. 1
B. 2
C. 3
D. 4
20. After decoding the communication message, the receiver must explain its content
in order to understand it. This explanation depends on which of the following factors:
A. Cultural framework
B. Cultural frame of reference
C. Cognitive framework
D. Legal framework

21. The cultural frame of reference of the receiver includes 2 axes, they are:
A. Cognitive axis, Emotional axis
B. Cognitive axis, Legal axis
C. Emotional axis, Scientific axis
D. Emotional axis, Legal axis
22. When did the terminology “mass communication” appear?
A. At the end of the 1920s
B. At the end of the 1930s
C. At the end of the 1940s
D. At the end of the 1950s
23. In which stages of mass communication is South Korean culture adopted by
Vietnamese people through films, music, service products…?
A. Adoption
B. Propagation
C. Acculturation
D. Integration
24. In which stages of mass communication do the Vietnamese people take some
features of Western culture and practise them?
A. Adoption
B. Propagation
C. Acculturation
D. Integration
25. …. is used to refer to technological tools or channels which we can make use of in
order to disseminate messages widely, rapidly, and continuously to large and diverse
audiences
A. Mass communication
B. Mass media
C. Communication process
D. Media content

26. ... is used to refer to a social process: the process of imparting information to a
large number of audience.
A. Mass communication
B. Media content
C. Communication process
D. Mass media
27. What are Youtube, Facebook, electronic newspaper etc.?
A. Mass communication
B. Media content
C. Communication process
D. Mass media
28. What is the first mass medium which appeared in the eighteen century?
A. Print
B. Broadcast
C. Television
D. Cinema
29. When did television and radio start to become popular?
A. In the 1930s
B. In the 1940s
C. In the 1950s
D. In the 1960s
30. Youtube, Email, Facebook ect. are examples of:
A. Electronic communication
B. New communication
C. Internet-based communication
D. Modern communication
31. Can the word “the masses” define social elements clearly?
A. Yes
B. No
32. “Anonymous individual” is the feature of:
A. The masses
B. Audience
C. Crowd
D. Group
33. … is the system of social relationships which are stably established in the social life
A. Social organization
B. Social group
C. Social institution
D. Public opinion
34. According to the traditional idea, how many social institutions are there?
A. 3 institutions
B. 4 institutions
C. 5 institutions
D. 6 institutions
1. Family
2. Education
3. Economic
4. Religion
5. Goverment
35. Is mass communication a social institution?
A. Yes
B. No
36. What do we call “the opinion of the general public”?
A. Rumor
B. Word-of-mouth information
C. Announcement or Advertisement?
D. Public opinion
37. Which aspects of sociology that aims at clarifying the relation between mass
communication and society?
A. Sociology of public opinion
B. Sociology of idea
C. Sociology of mass communication
D. Sociology of politics
38. What are the three main stages in the model of communication by Roman
Jackopson?
A. Broadcasting, Transmitting, Receiving
B. Inventing, Transmitting, Receiving
C. Broadcasting, Transmitting, Giving feedback
D. Broadcasting, Receiving, Giving feedback
39. What do we call “a society in which people no longer have thought about
supernatural and transcendent order”?
A. Traditional society
B. Communication society
C. New society
D. Secular society

40. What are the three components of mass communication?

A. Media content, Communication general public, Communication activity
B. General public, Media content, Mass media
C. Communication activity, Communication Specialist, General public
D. Communication Specialist, Media content, Communication tools
41. Which is one of the two sociological characteristics of mass media according to
C.Wright Mills in The Power of Ellite?
B. One person can transmit information to a large number of people
A. Only government owns the communication system
C. Communication is every citizen’s right
D. Very few people can transmit information to a large number of people
42. Which is one of the two sociological characteristics of mass media according to
C.Wright Mills in The Power of Ellite?
A. The general public have no way to give their feedback
B. The general public find it easy to give their feedback
C. The general public can interact with each other
A. The general public can interact with each other and give feedback

43. Ms A receives information from Ms B who has got information from Ms C.

However, information obtained by Ms A is very different from that of Ms C. What is
this phenomenon?
A. Information transmission
B. Encryption (Encoding)
C. Noise
D. Information difference

44. The space is concentrated, interactive and organised despite being weak; it focuses
on an event that is happening; the level of shared opinions is high but it doesn’t last
for a long time. All of them are the features of:
A. The masses
B. The general public
C. Crowd
D. Group
45. According to Judith Lazar and sociologists of mass communication, the sociology of
mass communication studies 4 basic branches:
A. The general public, Communication Specialist, Media content, Social impact
B. Public opinion, The general public, Media, Social impact
C. The general public, Media, Social impact, Rumor
D. Communication Specialist, Media content, Social impact, Media
CHAPTER 2. MASS COMMUNICATION

46. The principle “5W+1H” includes:

A. Who? What? When? Where? Why? How
B. Who? What? When? Whom? Why? How
C. Who? What? When? Whose? Why? How
D. Who? Which? When? Whom? Why? How
47. Is Public Relations an area of Communication?
A. Yes
B. No

48. Communication and the public are two parts of society which has a relationship
A. Two-way
B. One-way
C. Having no clear relationship
D. All of them are correct

49. What is the aim of sociology of the public?

A.Inquiring, surveying audience
B.Learning about the perception of Communication
C.Being different in the way of receiving Communication message
D.All of them are correct

50. Is the fact that a girl has watched a film on Netflix for many times the result of
channel hopping?
A.Yes
B.No
51. Communication plays a vitally important role in social institutions?
A.True
B.False
52. Teenagers tremendously enjoy using Facebook, which belongs to:
A.The stage of addiction
B.The stage of saturation
C.The stage of maturity
D.Both A and B are correct
53. Vietnamese people now watch less TV than before, which belongs to:
A.The stage of addiction
D.The stage of saturation
C.The stage of maturity
D.Both A and B are correct
54. The Vietnamese people listen to radio selectively for wanted information, which
belongs to:
A.The stage of addition
B.The stage of saturation
C.The stage of maturity
D.Both A and B are correct
55. What is “channel hopping ”?
A.Being lazy to watch TV
B.Using remote control to scan channels quickly
C.Directing the watcher to receive the mess of information
D.Both B and C are correct

56. What is the media behaviour?

A.It is the way people get access to the mass media
B.It is people’s habit of using mass media
C.It is the way people get away from the influence of media
D.Both a and b are correct

57. According to Denis McQuail, how many types of audience are there based on the
relationship with communication?
A.2
B.3
C.4
D.5

58. What is the audience as target?

A.They are audience that communication purposely targets at
B.They are any audience
C.They are audience who can receive the message of communication
D.They are audience specialising in education

59. What is the audience as participants?

A.They are audiences who consider communication a process of sharing and
participating
B.They are audience that communication purposely targets at
C.They are audience who take part in an entertainment programme
D.They are audience who can receive the message of communication

60. What is the audience as spectators?

A.They are audience that the media mainly aims at attracting attention
B.They are audience who consider Communication a process of sharing and
participating
C.They are audience that Communication purposely targets at
D.They are audience who take part in an entertainment programme

61. People who are watching short ad films in the cinema are:
A.Audience as target
B.Audience as participants
C.Audience as spectators
D.Both A and B are correct

62. Retirees who watch TV every night before bed are:

A.Audience as target
B.Audience as participants
C.Audience as spectators
D.Both A and B are correct

63. People who watch TVC clips in the elevator are:

A.Audience as target
B.Audience as participants
C.Audience as spectators
D.Both A and B are correct

64. According to Erik Neveu, What are the three characteristics of the style of
journalism?
A.Sticking to the event, accurately reflecting the event, being pedagogical
B.Sticking to the event, being honest, being objective
C.Being accurate, being topical, being pedagogical
D.Accurately reflecting the event, Sticking to the event, being objective

65. What is the media content?

A.It is everything that appears in mass media
B.It is images in mass media
C.It is words and sentences in a newspaper
D.It is a story told in a communication product

66. There are two content analysis methods that people usually distinguish between:
A.Empirical content analysis
B.Theoretical content analysis
C.Semiotic content analysis
D.Empirical content analysis, Semiotic content analysis

67. According to Ferdinad de Saussure, sign language includes two aspects:

A.Sound, Expression
B.Image acoustique, Concept (hình ảnh có bối cảnh rộng)
C.Word, sound
D.Image, Word

68. A picture depicted in a newspaper about a group of students who are very happy
entering the school:
A.Concept
B.Image acoustique
C.Word
D.Sound

69. A leaflet that gives some information about a business is:

A.Media content
B.Event information
C.Image
D.Word

70. According to Francis Balle, what are the three stages in the public’s attitude
towards the development of a mass medium
A.The stage of addiction
B.The stage of saturation
C.The stage of maturity
D.All of the are correct

CHAPTER 3: MEDIA AND TECHNOLOGY

1. Which of these theories is most likely to look at the social world on a micro level?
A.Structural functionalism
B.Conflict theory
C.Positivism
D.Symbolic interactionism

2. Who believed that the history of society was one of class struggle?
A. Emile Durkheim
B. Karl Marx
C. Erving Goffmann
D. George Herbert Mead

3. Who coined the phrase symbolic interactionism?

A. Herbert Blumer
B. Max Weber
C. Lester F. Ward
D. W. I. Thomas
4. A symbolic interactionist may compare social interactions to:
A. behaviors
B. conflicts
C. human organs
D. theatrical roles

5. Which research technique would most likely be used by a symbolic interactionist?

A. Surveys
B. Participant observation
C. Quantitative data analysis
D. None of the above

6. Which would a quantitative sociologists use to gather data?

A. A large survey
B. A literature search
C. An in-depth interview
D. A review of television program

7. Jerome is able to use the Internet to select reliable sources for his research paper,
but Charlie just copies large pieces of web pages and pastes them into his paper.
Jerome has _____________ while Charlie does not.
A. a functional perspective
B. the knowledge gap
C. e-readiness
D. a digital divide
8. The ________ can be directly attributed to the digital divide, because differential
ability to access the internet leads directly to a differential ability to use the
knowledge found on the Internet.
A. digital divide
B. knowledge gap
C. feminist perspective
D. e-gap

9. The fact that your cell phone is using outdated technology within a year or two of
purchase is an example of ____________.
A. the conflict perspective
B. conspicuous consumption
C. media
D. planned obsolescence

10. The history of technology began _________.

A. in the early stages of human societies
B. with the invention of the computer
C. during the Renaissance
D. during the nineteenth century

11. When it comes to technology, media, and society, which of the following is true?
A. Media can influence technology, but not society.
B. Technology created media, but society has nothing to do with these.
C. Technology, media, and society are bound and cannot be separated.
D. Society influences media but is not connected to technology.

12. If the U.S. Patent Office were to issue a patent for a new type of tomato that
tastes like a jellybean, it would be issuing a _________ patent?
A. utility patent
B. plant patent
C. design patent
D. The U.S. Patent Office does not issue a patent for plants

13. Which of the following is the primary component of the evolutionary model of
technological change?
A. Technology should not be subject to patenting.
B. Technology and the media evolve together.
C. Technology can be traced back to the early stages of human society.
D. A breakthrough in one form of technology leads to a number of variations, and
technological developments.

14. Which of the following is not a form of new media?

A. The cable television program Dexter
B. Wikipedia
C. Facebook
D. A cooking blog written by Rachael Ray

15. Comic books, Wikipedia, MTV, and a commercial for Coca-Cola are all examples of:
A. media
B. symbolic interaction perspective
C. e-readiness
D. the digital divide

16. The government of __________ blocks citizens’ access to popular new media sites
like Facebook, YouTube, and Twitter.
A. China
B. India
C. Afghanistan
D. Australia

17. Research regarding video game violence suggests that _________.

A. boys who play violent video games become more aggressive, but girls do not
B. girls who play violent video games become more aggressive, but boys do not
C. violent video games have no connection to aggressive behavior
D. violent video games lead to an increase in aggressive thought and behavior

18. When Japanese scientists develop a new vaccine for swine flu and offer that
technology to U.S. pharmaceutical companies, __________ has taken place.
A. media globalization
B. technological diffusion
C. monetizing
D. planned obsolescence

19. In the mid-90s, the U.S. government grew concerned that Microsoft was a
_______________, exercising disproportionate control over the available choices and
prices of computers.
A. monopoly
B. conglomerate
C. oligopoly
D. technological globalization

20. The movie Babel featured an international cast and was filmed on location in
various nations. When it screened in theaters worldwide, it introduced a number of
ideas and philosophies about cross-cultural connections. This might be an example of:
A. technology
B. conglomerating
C. symbolic interaction
D. media globalization

21. Which of the following is not a risk of media globalization?

A. The creation of cultural and ideological biases
B. The creation of local monopolies
C. The risk of cultural imperialism
D. The loss of local culture

22. A parent secretly monitoring the babysitter through the use of GPS, site blocker,
and nanny cam is a good example of:
A. the social construction of reality
B. technophilia
C. a neo-Luddite
D. panoptic surveillance

23. The use of Facebook to create an online persona by only posting images that
match your ideal self exemplifies the_____________ that can occur in forms of new
media.
A. social construction of reality
B. cyberfeminism
C. market segmentation
D. referencing

24. _________ tend to be more pro-technology, while _______ view technology as a

symbol of the coldness of modern life.
A. Luddites; technophiles
B. technophiles; Luddites
C. cyberfeminists; technophiles
D. liberal feminists; conflict theorists

25. When it comes to media and technology, a functionalist would focus on:
A. the symbols created and reproduced by the media
B. the association of technology and technological skill with men
C. the way that various forms of media socialize users
D. the digital divide between the technological haves and have-nots

26. When all media sources report a simplified version of the environmental impact of
hydraulic fracturing, with no effort to convey the hard science and complicated
statistical data behind the story, ___________ is probably occurring.
A. gatekeeping
B. the digital divide
C. technophilia
D. market segmentation