Jamil Mencias - M1 SESSION 4 CASE STUDY

REPUBLIC OF THE PHILIPPINES
BICOL UNIVERSITY
LEGAZPI CITY
Name: JAMIL A. MENCIAS

College: BU College of Engineering
Course: BS ME 3B
School Year: 2022 – 2023 1st Semester
Subject: Entrep Mind
Teacher: Prof. Rene jelly
M1 SESSION 4 CASE STUDY Entrepreneurial

Mind
We now know the behaviors important to entrepreneurial success. Now, let’s analyze this
case:
THE CASE OF EDEN
Eden is in the carpentry business and produces wardrobes and chairs. Eden was formerly
employed in a big furniture manufacturing company. To get business knowledge, she joined a
bookkeeping course. Eden’s business has grown a lot within the past two years. She has recently
set herself the goal: “double the size of the business within another two years”.
To reach her goal, she went to a larger furniture sales company in her neighborhood and
offered her products. After being rejected first, she made another try and offered chairs of a
special design she had seen on Pinterest. Finally, she got a contract. In addition, Eden sends out
an employee once a month to distribute flyers announcing special offers. She also rents a van
every second Saturday for delivery service. Moreover, she regularly meets people in the
carpentry business to exchange on problems and new designs.
Instruction: Identify self-starting behavior and its consequences.

What self-starting behavior did Eden
show? What are the consequences?
She may create her own ideas and designs

She begins to do something to herself. She by starting an activity on herself. She
began her own firm after working for a doesn't wait for instructions from others or
furniture company, and she even enrolled seek for their consent. She has the ability to
in a bookkeeping course to learn more start her own business and carry out her
about running a business. own ideas.
For her business, she sets objectives. She Eden having goals allows her to focus on
didn't just stop at starting her own what she should do in order to manage her
company; she also set a target to double its business well. She is able to easily lay out
size in the following two years. She her plans because her focus is inline with
continually sets new objectives. the goals she has for her business.
She is versatile or attempts to make her

designs more versatile. She attempts to
learn more about what designs will catch Because she is willing to learn, she never
the eye of bigger firms in order to land a runs out of ideas on what she will design.
contract rather than sticking to what she She managed to secure a contract because
thinks is good. She continued even if she of her willingness to learn and try new
had been turned down. She keeps picking things.
up new techniques that are similar to those
she has seen in Europe.
She advertises her business by sending an
employee to distribute flyers and rents a
van for delivery.
She can reach more individuals and raise

awareness of her company. She is also able
to effectively market her company, which
might provide her an edge over rival
businesses because it is more enticing and
increases customer satisfaction.
She regularly meets people in the She is able to expand her knowledge
carpentry business to exchange on about the carpentry business, build
problems and new designs. connections with other companies and
clients, and gain trust from the
consumers in the carpentry business.
THE CASE OF MARTHA
What reactive behavior did Martha What are the consequences?

show?
She doesn't do anything to hone her abilities.
She is unable to pick up fresh ideas and

concepts that are crucial for her company. She
is therefore unable to come up with ideas or
recognize the wants of customers.
Martha started her carpentry business 10 years ago. She had acquired her business
knowledge during her time as delivery driver for one of the furniture manufacturers in town. So
far, she has not taken part in training. Since she has no ideas for new designs, she sticks to the
same designs for many years now. Her workshop is located in a suburb of the city so that access
is one of her biggest problems. She has no own vehicle which forces her to sell her products at
the roadside. She thinks that gaining access to her customers would be necessary but until now
she has not tried anything new.
Instruction: Identify reactive behavior and its consequences.
She only sticks to old routines like old

designs and such. She doesn’t create new
designs for her business. If she continues on not being adaptive to new
trends, her business will soon become
obsolete. People will not avail her business
anymore because her design is just constant.
As time goes by, consumers will always look
for something new.
Her problems will remain as a problem. There
will be no improvement. Since the location of
her business, she doesn’t think of spicing
things up in order for the consumers to go to
her business. Without proper steps, she will
She doesn't discuss issues she encounters in
soon lose customers resulting in profit loss.
her business. She doesn't take the initiative to
tackle the issues in her company; instead, she
continues to do what she has been doing for
years. She criticizes the issues facing her
company but does little to improve them.
She thinks of what she needs to boost her She won't be able to identify the wants of the
business but doesn’t do it. Her ideas only clients because she doesn't make an effort to
remain as thoughts and are not laid into get to know them. To create a beneficial
action. exchange of commodities with customers, it's
critical in marketing to understand their
requirements and goals. Martha won't be able
to market her products to customers since she
doesn't understand their needs.

Jamil Mencias - M1 SESSION 4 CASE STUDY

Uploaded by

Copyright:

Available Formats

Jamil Mencias - M1 SESSION 4 CASE STUDY

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Jamil Mencias - M1 SESSION 4 CASE STUDY

Uploaded by

Copyright:

Available Formats

REPUBLIC OF THE PHILIPPINES

Name: JAMIL A. MENCIAS

M1 SESSION 4 CASE STUDY Entrepreneurial

THE CASE OF EDEN

Instruction: Identify self-starting behavior and its consequences.

She may create her own ideas and designs

She is versatile or attempts to make her

She can reach more individuals and raise

THE CASE OF MARTHA

What reactive behavior did Martha What are the consequences?

She is unable to pick up fresh ideas and

Instruction: Identify reactive behavior and its consequences.

She only sticks to old routines like old

You might also like