After School Program Business Plan
After School Program Business Plan
BUSINESS
PLAN
Inspiring Minds, Beyond the Bell
Executive Summary 6
Market opportunity 7
Services Offered 7
Management team 8
John Doe 8
Jane Doe 8
Alice Brown 8
Robert Brown 8
Financial Highlights 9
Units Sold v/s Revenue 9
Company Overview 10
Ownership 11
Business Owners 11
Mission statement 12
Business history 12
Future goals 12
Market Analysis 13
Target Market 14
Competitive analysis 15
Academic Excellence Hub 15
WhizKidz Clubhouse 16
Market trends 16
Regulatory environment 17
Services 19
Help with Homework 19
Tutoring 20
Extracurricular Activities 21
Enrichment Activities 21
Pricing Strategy 26
Marketing strategies 27
Online 27
Offline 27
Sales strategies 28
Customer retention 28
Operations Plan 29
Hiring Plan 30
Operational Process 30
Curriculum 31
Management Team 32
Key managers 33
John Doe 33
Jane Doe 34
Alice Brown 34
Organizational structure 35
Organization chart 35
Compensation plan 35
Board of advisors 36
Robert Brown 36
Financial Plan 37
Balance sheet 43
Break-even Analysis 45
Financing needs 47
Appendix 49
Executive Summary
Market opportunity
Describe the target market in brief, and explain the demographics, geographic location, and
psychographic attributes of your customer. Explain how your after-school program business
meets its needs. Clearly describe the market that your business will serve.
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Services Offered
List the services your after-school program will provide in brief, such as homework assistance,
enrichment activities, and snacks.
Name all the key members of your management team with their duties, responsibilities, and
qualifications.
Management team
JOHN DOE
Founder & CEO - john.doe@example.com
JANE DOE
Program Director - jane.doe@example.com
ALICE BROWN
Operations Manager - alice.brown@example.com
ROBERT BROWN
Community Outreach Coordinator
Drawing from his experience in [Public Relations], Robert connects with schools
and communities to increase our program's outreach.
Provide a summary of your financial projections for the company’s initial years of operation.
Include any capital or investment requirements, startup costs, projected revenues, and profits.
10.00k
5.00k
0
Year 1 Year 2 Year 3
After giving a brief about your business plan, end your summary with a call to action, for
example; inviting potential investors or readers to the next meeting if they are interested in your
business.
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Company Overview
Provide all the basic information about your business in this section like:
• The name of the after-school program and the type of program you will be operating. For
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an instance, you might run one of the following kinds:
◦ Home-based childcare:
Start writing here..
This type is basically operated from your home itself and has a few caregivers.
Ownership
◦ Child care center:
It has multiple staff and serves as many children because it is operated typically
from a commercial
After-schoolbuilding.
Help tip program business plan
Add a mission statement that sums up the objectives and core principles of your business. This
statement needs to be memorable, clear, and brief.
❜
Business history
Include an outline of the after-school program’s history and how it came to be in its current
position.
Future goals
It’s crucial to convey your aspirations and your vision. Include the vision of where you see your
business in the near future and if you have any plans of opening a new franchise of your
business in the same city in the future.
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Market Analysis
Finally, discuss the insights gained from your market research. Highlight the needs and
preferences of your potential clients, and explain how your products or services meet those
Target Market
specific demands.
This will set a strong foundation for the rest of your market analysis, demonstrating that you
Help Tip After-school
have a clear understanding
program business plan
of your target audience and their needs.
Identify your target market and define your ideal customer. Know more about your customers
and which services they prefer: enrichment activities, parental involvement, or homework help.
Provide an overview of the after-school program providers industry. It will include market size,
trends, growth potential, and regulatory considerations.
5M
Available Market
Total children aged 5-14 in the state.
Served Market
Children in the city using after-school
programs.
500k
Target Market
School-age children near our facility
seeking holistic development.
50k
Identify and analyze all other after-school programs in the local market, including direct and
indirect competitors. Evaluate their strengths and weaknesses, and explain how your business
can offer qualitative services.
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Competitive analysis
Market trends
Analyze current and emerging trends in your industry, such as changes in technology or
customer preference like STEM education, online learning, or anything else.
Describe any regulations or licensing requirements that affect the after-school program, such
as safety codes, state regulations, zoning requirements, or anything else.
Conclude the introduction by signposting readers to the deeper exploration of your offerings in
the following sections. This approach ensures that readers understand the context,
Help tip
significance, and scope of what your business brings to the table.
Give a thorough explanation of the after-school program services provided in this section. The
particular activities that will be offered, such as:
Our homework
Describe each service: For each service, provide a detailedassistance program
description of whatisittailored
entails, to
thehelp
time required, and the qualifications of thestudents understand
professionals and
who will complete
provide their daily school
the service.
assignments.
Qualifications of Professionals:
Tutoring
Price: [$40 - $60] per session
Tutoring sessions are designed to provide individualized
instruction to students who need additional help in
specific subjects. These sessions aim to clarify doubts,
reinforce concepts, and boost the child's confidence in
the subject.
Specifications
Time Required:
Qualifications of Professionals:
for example, specialized music lessons may be priced
higher)
Specifications
Time Required:
Qualifications of Professionals:
Enrichment Activities
Price: [$30 - $50] per session
These sessions, including [robotics workshops, creative
writing, and STEM projects], are designed to provide
students with additional skills and knowledge beyond
their regular curriculum, ensuring a holistic educational
experience.
Time Required:
Qualifications of Professionals:
Recognizing the myriad challenges children face, we
offer counseling sessions that cater to their emotional
and social well-being, ensuring that they can navigate
challenges confidently.
Specifications
Time Required:
Qualifications of Professionals:
Time Required:
Qualifications of Professionals:
Give a succinct description of your staff’s credentials, mentioning both their training and
pertinent work experience. Additionally, give details about the program’s facilities, along with
any tools or materials that will be required.
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Here are some key points to include in your marketing To unlock help try Upmetrics!
plan:
• Marketing strategies.
To create an effective introduction for your "Sales and Marketing Strategies" chapter, start by
setting the stage within• your
Salesspecific
strategies.
industry or market.
• Customer retention.
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Emphasize the competitive nature of your field and the importance of both quality services and
strategic marketing in this context.
Start writing here..
Clearly state the objectives of your sales and marketing strategies, which should include
maximizing outreach, fostering engagement, and achieving sustained growth.
Unique Selling
Additionally, Proposition
mention (USP)or approaches you will employ, whether traditional
the specific techniques
or modern, to establish your brand as the preferred choice for your target audience. This
introduction provides a clear overview and prepares readers for the detailed strategies that
Help tip
follow. After-school program business plan
Clearly define your after-school program’s unique selling proposition, such as your services,
trained staff, flexible timing, safety regulations, an ideal setting, and reasonable costs.
Pricing Strategy
Develop a pricing strategy that is competitive and affordable, yet profitable. Consider offering
promotions, discounts, or packages for your services and facilities to attract new customers.
Develop a marketing strategy that includes a mix of online and offline marketing tactics.
Consider social media, email marketing, content marketing, brochures, print marketing, and
events.
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Marketing strategies
Online
Content Marketing
Offline
Events
Explain your sales strategy, including giving prospective clients a free trial or discount, giving
them a tour of your facility, or providing them with extra services.
Sales strategies
Value-Added Services
Help tip
Describe how your after-school business will retain customers and build loyalty, such as
through loyalty programs, special events, or personalized service.
Customer retention
Personalized Service
Operations Plan
Make it clear that operational excellence is crucial for fulfilling your commitments to customers
and
Start ensuring
writing optimal outcomes.
here..
Then, briefly outline what readers can expect in this chapter, mentioning key areas you'll cover
such as staffing, operational processes, and facilities.
Hiring Plan
This introduction sets the stage by highlighting the significance of operational planning and
piques the reader's interest in the detailed insights to come.
Help tip After-school program business plan
Tell the staffing requirements of your after-school program business, including the number of
employees needed as a tutor, cooks, or customer service representative along with their
qualifications, and the duties they will perform.
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Operational Process
Outline the processes and procedures that you will use to run your after-school program
business.
Outline the activities like; the class timetable, and any special events or field trips that will be
provided for the after-school program.
Management Team
Conclude by emphasizing the team's experience and how it positions your program as a leader
in your industry.
Key managers
This introduction will set the stage for readers to understand the significance and capabilities
of your management team, creating a positive impression as they delve into the details of each
Help tip and
team member's role
After-school program business plan
contributions in the subsequent sections.
Describe the key members of your management team, their roles, and their responsibilities.
It should include the owners, senior management, and people who will be involved in the
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management of your business, including their education, professional background, and any
relevant experience in the same industry.
Start writing here..
JOHN DOE
CEO & Co-founder - john.doe@example.com
As the Founder & CEO, John steers the ship, setting the overarching vision,
strategy, and direction for [Bright Futures After-School Program].
As the COO, she ensures that day-to-day operations run seamlessly, from
staffing to compliance, always with an eye for innovation and efficiency.
ALICE BROWN
Director of Curriculum Development - alice.brown@example.com
Alice leads the charge in ensuring that the curriculum at [Bright Futures After-
School Program] is both comprehensive and adaptive.
Describe the organizational structure of the management team, including reporting lines and
how decisions will be made.
Organization chart
John Doe
CEO
Alice Brown
Robert Smith Jane Doe Director of Curriculum
CFO COO Development
Compensation plan
Describe your compensation plan for the management team and staff, including salaries,
bonuses, and other benefits.
If you have a board of advisors for your business, then mention them along with their roles and
experience.
Board of advisors
ROBERT BROWN
Advisor 1
A luminary in the education sector, Robert has [20 years] of experience and has
served on the boards of [notable educational institutions]. He advises on
strategy and partnerships.
Financial Plan
This introduction will help your readers understand the significance of the financial plan and its alignment with your mission and goals, setting
the stage for a deeper exploration of your financial strategy.
Help tip
Create a projected profit & loss statement that describes the expected revenue, cost of products sold, and operational costs. Your business’s
anticipated net profit or loss should be computed and included.
Revenue $0 $0 $0 $0 $0
Cost Of Sales $0 $0 $0 $0 $0
General Costs $0 $0 $0 $0 $0
Gross Margin $0 $0 $0 $0 $0
Operating Expense $0 $0 $0 $0 $0
Payroll Expense
$0 $0 $0 $0 $0
(Indirect Labor)
General Expense $0 $0 $0 $0 $0
Bad Debt $0 $0 $0 $0 $0
Amortization of Current
$0 $0 $0 $0 $0
Assets
EBITDA $0 $0 $0 $0 $0
Additional Expense $0 $0 $0 $0 $0
Long Term
$0 $0 $0 $0 $0
Depreciation
EBIT $0 $0 $0 $0 $0
Interest Expenses $0 $0 $0 $0 $0
EBT $0 $0 $0 $0 $0
Total Expense $0 $0 $0 $0 $0
Net Income $0 $0 $0 $0 $0
Retained Earning
$0 $0 $0 $0 $0
Opening
Owner's Distribution $0 $0 $0 $0 $0
Retained Earning
$0 $0 $0 $0 $0
Closing
Help tip
Estimate your cash inflows and outflows for the first few years of operation. It should include cash receipts from clients, payments to vendors,
loan payments, and any other cash inflows and outflows.
Cash Received $0 $0 $0 $0 $0
Cash Paid $0 $0 $0 $0 $0
Interest $0 $0 $0 $0 $0
Sales Tax $0 $0 $0 $0 $0
Income Tax $0 $0 $0 $0 $0
Assets Sell $0 $0 $0 $0 $0
Assets Purchase $0 $0 $0 $0 $0
Amount Received $0 $0 $0 $0 $0
Loan Received $0 $0 $0 $0 $0
Common Stock
Preferred Stock $0 $0 $0 $0 $0
Owner's Contribution $0 $0 $0 $0 $0
Amount Paid $0 $0 $0 $0 $0
Loan Capital $0 $0 $0 $0 $0
Summary
Starting Cash $0 $0 $0 $0 $0
Cash In $0 $0 $0 $0 $0
Cash Out $0 $0 $0 $0 $0
Change in Cash $0 $0 $0 $0 $0
Ending Cash $0 $0 $0 $0 $0
Help tip
Prepare a projected balance sheet, which shows the assets, liabilities, and equity of the business.
Balance sheet
Assets $0 $0 $0 $0 $0
Current Assets $0 $0 $0 $0 $0
Cash $0 $0 $0 $0 $0
Accounts Receivable $0 $0 $0 $0 $0
Inventory $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0
Liabilities $0 $0 $0 $0 $0
Current Liabilities $0 $0 $0 $0 $0
Accounts Payable $0 $0 $0 $0 $0
Equity $0 $0 $0 $0 $0
Paid-in Capital $0 $0 $0 $0 $0
Common Stock $0 $0 $0 $0 $0
Preferred Stock $0 $0 $0 $0 $0
Owner's Contribution $0 $0 $0 $0 $0
Retained Earnings $0 $0 $0 $0 $0
Check $0 $0 $0 $0 $0
Determine the point at which your after-school program will break even, or generate enough revenue to cover its operating costs. This will help
you understand how much revenue you need to generate to make a profit.
Break-even Analysis
Starting Revenue $0 $0 $0 $0 $0
Net Revenue $0 $0 $0 $0 $0
Closing Revenue $0 $0 $0 $0 $0
Starting Expense $0 $0 $0 $0 $0
Net Expense $0 $0 $0 $0 $0
Closing Expense $0 $0 $0 $0 $0
Is Break Even? 0 0 0 0 0
Days Required 0 0 0 0 0
Estimate how much financing you will need to start and operate your after-school program business. It should include both short-term and long-
term financing needs, such as loans or investment capital.
Appendix
• Include a table of contents for the appendix section to make it easy for
readers to find specific information.
• Include financial statements such as income statements, balance
sheets, and cash flow statements. These should be up-to-date and
show your financial projections for at least the first three years of your
business.
• Provide market research data, such as statistics on the size of the
printing industry, consumer demographics, and trends in the industry.
• Include any legal documents such as permits, licenses, and contracts.
• Provide any additional documentation related to your business plans,
such as marketing materials, product brochures, and operational
procedures.
• Use clear headings and labels for each section of the appendix so that
readers can easily find the information they need.
Remember, the appendix section of your business plan should only include
relevant and important information that supports the main content of your
plan.
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