Scribd Logo
Upload

Welcome to Scribd!

  • 37 views

    RESOLVE Brand Development Proposal

    Uploaded by

    rowland
    The document proposes a brand development proposal for Thompson Limited's new product RESOLVE. It would involve researching competitors, creating a unique selling proposition, and designing branding materials like logos and templates. The goal is to establish RESOLVE as the most reliable management tool. Three brand concepts would be presented and the best direction chosen. Deliverables would include branding materials, newsletters, and online style guides. The proposal outlines the process, investment, management team, and next steps to begin the project.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    RESOLVE Brand Development Proposal

    Uploaded by

    rowland
    37 views13 pages
    The document proposes a brand development proposal for Thompson Limited's new product RESOLVE. It would involve researching competitors, creating a unique selling proposition, and designing branding materials like logos and templates. The goal is to establish RESOLVE as the most reliable management tool. Three brand concepts would be presented and the best direction chosen. Deliverables would include branding materials, newsletters, and online style guides. The proposal outlines the process, investment, management team, and next steps to begin the project.

    Original Description:

    This is a brand guide for an assets Management app

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document proposes a brand development proposal for Thompson Limited's new product RESOLVE. It would involve researching competitors, creating a unique selling proposition, and designing branding materials like logos and templates. The goal is to establish RESOLVE as the most reliable management tool. Three brand concepts would be presented and the best direction chosen. Deliverables would include branding materials, newsletters, and online style guides. The proposal outlines the process, investment, management team, and next steps to begin the project.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    37 views13 pages

    RESOLVE Brand Development Proposal

    Uploaded by

    rowland
    The document proposes a brand development proposal for Thompson Limited's new product RESOLVE. It would involve researching competitors, creating a unique selling proposition, and designing branding materials like logos and templates. The goal is to establish RESOLVE as the most reliable management tool. Three brand concepts would be presented and the best direction chosen. Deliverables would include branding materials, newsletters, and online style guides. The proposal outlines the process, investment, management team, and next steps to begin the project.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 13

    RESOLVE

    BRAND
    DEVELOPMENT
    PROPOSAL

    Your Brand is Our Priority


    ABOUT ACE PHOENIX PR
    We are a high-energy team of professionals,
    creative speakers, and experts in all digital
    INTRODUCTION strategy who work hard to get your business,
    product, and message seen and heard by the
    right people. We create innovative
    communications strategies that deliver honest-
    to-goodness, real-world results. We combine
    social media, PR and digital advertising channel
    to provide comprehensive amplification for your
    brand.
    Page 1
    Prepared by Ace phoenix PR

    PROJECT DETAILS
    CLIENT THOMPSON LIMITED
    SERVICE PROVIDER ACE PHOENIX PR
    PRODUCT NAME RESOLVE
    PRODUCT TYPE MANAGEMENT TOOL
    PROJECT PERIOD PENDING

    Page 2 Resolve | Capital Management for Capital Owners


    "Consistency creates trust.
    You're in an industry that
    requires huge amounts of that
    trust in order to win business.
    The easiest way to create
    consistency is a consistent brand
    experience from start to finish. "
    Rowland
    Consultant
    Ace Phoenix PR

    Page 3
    EXECUTIVE SUMMERY

    This proposal is created for the creation of


    strategic brand development and marketing
    for Thompson Limited’s new product line,
    RESOLVE, gear up, set to be launched soon.
    This document will also serve as a guide in the
    effective implementation of the project.

    Page 4
    SCOPE OF WORK
    Our team will do the following tasks to achieve the best
    brand development strategy for Gearup

    RESEARCH SECURE CREATE DESIGN


    Research similar brands or Secure adequate and Create a unique selling ·Design logos, artworks
    those owned by the necessary tools and proposition that will and templates for the
    competitors for ideas. equipment to create the enable the product to product’s packaging &
    brand that the client desires. stand out amongst its advertising materials.
    competitors.

    Page 5
    OUR GOAL
    The goal is to create and actualize a solid and
    strong long-term brand development strategy for
    the Resolve Brand. We want to formulate a
    strategy that will ensure the growth and
    prosperity of the brand and its stakeholders by
    establishing dominance in the market as the
    most reliable management tool for the real estate
    and education sector.
    From there we'll come up with 3 completely
    different concepts. We'll invite you down to our
    offices and explore each of them with you. At that
    point, we'll decide which direction to go in, make
    any final adjustments and look to have that
    signed off.
    Page 6
    Logos Provocative & Informative
    Industry Newsletters
    Website
    Awards Program
    Email Signatures

    TOOL Signage
    Specialized Industry
    Conference

    DELIVERABLES Presentation Templates Specialized Industry


    Webminers & Lectures

    FOR Business Cards Specialized Hackerthon

    RESOLVE BRAND Business Cards Industry Publication

    Industry Blog
    DEVELOPMENT Letterhead
    Groundbreaking Research
    Brochure Templates
    Project
    Report Templates
    Groundbreaking Research
    High-Profile Interview Series Project

    “YOUR BRAND IS WHAT OTHER PEOPLE SAY ABOUT YOU WHEN YOU’RE NOT IN THE ROOM.”
    Page 7 -JEFF BEZZOS | FOUNDER OF AMAZON.COM
    THE PROCESS AND TIMESCALE
    Step 1. BRAND INTERVIEW Step 2. DESIGN PRESENTATION Step 3. SUPPLY OF FILES

    We need to get to the bottom of Three new brand concepts will be You'll be sent all the different
    who you are, what you stand for, designed. Naturally, there will be logo, artwork & documentation
    and whom you stand beside. a common theme but we try to variants you need for day-to-day
    think outside the box and come use as well as versions that sign-
    Only then can we begin to create up with something that isn't writers and printers will need, a
    a brand that portrays the value obvious. This is often where the role that we can also take instead.
    you offer in a way that resonates best ideas come from.
    with the people who matter: the You'll also be supplied with an
    people you want to do business At our offices, we'll go through online style guide so everyone in
    with. these options and decide which the business uses the correct
    direction to take and any colors, fonts, and styles for
    adjustments. documents.

    Based on the dynamics of the product at hand we are looking at providing you with a long-term service that
    would require us to manage your brand for you & implement a seamless reporting process.

    Page 8
    YOUR INVESTMENT
    OUR GUARANTEE TO YOU
    The Biggest Guarantee in the world!!!
    Like with any business purchase, there's risk attached.
    We want to completely remove that risk from you and place
    it on ourselves

    The purpose of this project is to create and develop a


    RESOLVE as a brand from the incept to its fullest
    HERE’S HOW potential through creating a seamless positivity in its
    IT WORKS conversion rate.
    We will make you this guarantee:
    'YOU WILL HAVE UNLIMITED REVISIONS AND UNLIMITED CHANGES
    UNTIL EVERYONE IS HAPPY. THERE'S NO OPTION FOR YOU NOT TO BE
    DELIGHTED'

    Page 9
    LET'S GET STARTED

    NEXT STEPS
    IF YOU WOULD We'll arrange the initial physical meeting where we'll gather
    LIKE TO JOIN US all the details we need.
    AND BECOME A
    CLIENT THEN WE We’ll discuss terms and conditions.
    WOULD BE
    We'll be in touch with your invoice details and will set up
    DELIGHTED TO
    billing.
    HAVE YOU
    ABOARD. We’ll sign a service agreement/contract and kick off the
    project right away.
    Page 10
    MANAGEMENT TEAM

    ESTHER OMBONGI ELIJAH OENGA WINNIE OMARI

    Managing Director Executive Director Finance Director

    NOEL WANDERA CHARLES OCHIENG DION MARTIN

    Head of Communication Head of Marketing Head of IT


    Page 11
    THANK YOU!!
    JADALA PLACE. 3rd Floor
    Off Ngong Lane, Off Ngong Road, Nairobi.

    +254 710 181 851

    info@acephoenixpr.com
    WELCOME
    www.acephoenixpr.com TO THE
    FUTURE
    Page 12
    OF PR

    You might also like