Take Off Ecom Evil Corporation 2022

andrewem244@gmail.
com
TAKE OFF ECOM METHOD Copyright @ 2021. Dee (diamondhands on BHW). All
rights reserved. No part of this book may be reproduced by any mechanical,
photographic, or electronic process, or in the form of a phonographic recording; nor may
it be stored in a retrieval system, transmitted, or otherwise be copied for public or
private use—other than for “fair use” as brief quotations embodied in articles and
reviews—without prior written permission of the publisher.
This publication is designed to provide accurate and authoritative information regarding

the subject matter covered. It is sold with the understanding that the publisher is not
engaged in rendering legal, accounting, or other professional services. If you require
legal advice or other expert assistance, you should seek the services of a competent
professional.
Disclaimer: The author makes no guarantees to the results you’ll achieve by reading
this book. All business requires risk and hard work. The results and client case studies
presented in this book represent results achieved working directly with the author. Your
results may vary when undertaking any new business venture or marketing strategy.
andrewem244@gmail.com
STEP 1: Intro to dropshipping & eCommerce
1. How to train yourself to be a successful entrepreneur
2. What’s dropshipping?
3. What store should you create?
4. Case study: profit margin, P&L statement
5. 👉 Action Items / Success Check-in
STEP 2: Winning product research
1. Finding products for your store
2. My secret hack to find winning products
3. Case study: How I found my product(s)?
STEP 3: Designing a perfect store (3%+ Conversion Rate Guaranteed)
1. Registering your Shopify store & coming up with a brand name
2. Buying a domain name
3. Designing a logo for your brand
4. Choosing a theme
5. Importing our winning products
6. Writing perfect product description
7. Must-have apps list
8. Case study: My store URL
STEP 4: Your ad creative
1. Video or image ad?
2. Winning video ad recipe
3. Designing image ad
4. Case study: My ad creative I’ve used
STEP 5: Winning Facebook ads process
1. Setting up Business Manager, creating a page & Ad Account
2. TESTING PHASE: testing products
3. TESTING PHASE: analyzing your testing campaigns
4. SCALING PHASE: Initial Scale Phase (1)
5. SCALING PHASE: Initial Scale decision making Phase (2)
6. SCALING PHASE: CBO Scaling Phase 1
8. SCALING PHASE: Lookalikes]
9. Additional resources & considerations
10. Case study: My Facebook Ads stats from testing to scaling
STEP 6: Facebook ads maintenance
1. #1 Rule for maintenance
2. The hidden secret to keeping a winner alive
3. Replication
BONUS STEP 7: Instagram Influencer marketing (affiliates)
1. What’s this?
2. What’s our step by step process?
3. Creating content
4. How to find influencers fast?
5. How influencers will promote your product?
6. How to contact those influencers?
7. Set up an affiliate machine within Shopify (with apps!)
8. Scheduling posts
BONUSES, TEMPLATES, AND SCRIPTS
STEP 1:
INTRO TO DROPSHIPPING &
ECOMMERCE
1. How to train yourself to be a successful entrepreneur
It’s really important to have the right mindset behind everything we’re going to learn in this
eBook. Without the clear to the point mindset and without goals you would just wander
around trying your “luck” by starting your own business, but after the first hurdle you
would throw everything away and that’s it. We don’t want that. That’s not how you’re
going to start your entrepreneurship career in eCommerce.
I was a guy just like that - a guy, who would go over different ideas, tutorials online, free
videos on YouTube, throwing some money on ads, and leaving the whole thing by the first
hurdle. This is the worst mindset and business thinking. Rather - no business thinking
whatsoever.
Once you start with the eBook, and with your first product, you want to move forwards
with this and do not throw it away. You want to keep it consistent because that’s the most
important part in EVERY business. Ecommerce included.
2. What’s dropshipping?
A customer places an order in your online store, and you receive money to your payment
gateway account (PayPal for example).
Then, you have to use your payment card and purchase the item from the supplier, who
will ship it directly to your customer. Your profit will be the difference between the
amount of money a customer paid in your store and the cost of the product you paid the
supplier.
Basically, you are being a middle man and this is the most common business and probably
the simplest (not easiest) to start. Check out this classic illustration from Oberlo:
Walmart is dropshipping. Almost every brand you can think of is dropshippers. The main
difference is that you will not hold any inventory, meaning, you do not need to buy it prior
to selling it.
But why do people buy from us? It’s simple - it’s the way you will advertise and market
your product on Facebook. It’s all about how close your ad is to your audience, and they
just make an impulse purchase. Nonetheless, your ad needs to be good, relatable, straight
to the point. Your product as well goes into play and how important it is for your audience.
Now the product page - this is where they will land and decide to buy or not. The product
page needs to be clear and have different parts done correctly at 100%. It’s not easy, but
it’s simple with our strategies and step by step processes.
3. What store should you create?
There are really 3 types of stores you can find and create: general store, niche store, or
one-product store.
GENERAL store:
● Unlimited products, unlimited markets, and niches. Just like Walmart.
● You do not need to focus on branding a lot or long term customers
● It allows you to rapidly test new products, new ads, new ad creatives, new
approaches to ads, and marketing in general.
● Since there are tons of general stores online, these stores don't have any branding,
which is a big down-side as moving to 2020 branding makes a huge difference.
BRANDED-NICHE store:
● Products have to be somewhat related to each other (pet store, beauty store, home
appliance store, etc.)
● You need a bit more time to create a brand store since your customers will be
looking for a particular product related to your niche.
● It also allows you to test a lot in terms of ads, but you would need to make sure
that your new product is related to your niche.
ONE-PRODUCT store:
- This is a store where we would only sell 1 product only. Just like Blendjet.
- You need to make sure your store and product page is 100% branded in terms of
images, videos, copy, as well as titles, etc.
- You would need to test only 1 product and have your mindset fully geared towards
this product in terms of ads and marketing. This is a huge PRO because it will shift
your mindset towards advertising this product.
- You can change your store domain name and make it a different store in case the
product doesn’t work out.
I would advise creating either a branded-niche store or general store since these are the
easiest in case you’re just getting started.
👉 Here’s everything audio so it might be easier for you to follow along:

https://vimeo.com/513845410
Examples:
General stores:
https://beabosstore.com/
https://www.inspireuplift.com/
https://bluecrate.com/
https://hygoshop.com/
One-product stores:
https://blendjet.com/
https://www.amabrush.com/
https://indestructibleshoes.com/
https://www.teamiblends.com/
https://flexposture.com/
Branded-niche stores:
https://www.mooshesocks.com/
https://www.dogpawty.com/
https://catsoncatnip.co/
ttps://warmlydecor.com/
https://notebooktherapy.com/ h
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4. Case study: store reveal, profit margin, P&L statement
Let's keep this short, shall we? Here're the stats for my store (started the store on October
1st. up until November 11th):
● Store URL: https://bohodise.com
● Revenue: $144,284
● Product price: $23.95
● Products sold: 6138
● Product cost: ~$4.54 = $27,866
● Revenue after product cost (gross margin): $116,418
● Ad costs: $73,449
● Profit: $42,969 (~28% profit margin)
● Profit after transaction fees: $42,109
If you need any sort of help through-out the program, you feel lost, you
don’t know what to do at a specific step, use your purchase visely and
contact me direct at this email: deimantas@takeoffecom.com
I designed this program to be as clear as possible on my whole process,

how I do certain actions, and explain why they work for me. Additionally,
I’m giving you my own store URL that generated quite a lot of money for
me. Nonetheless, everyone is different and every single situation can be
different. For this reason, you’re getting my email address where you can
contact me at any time. Make sure to write your question and if I will see
that we’re exchanging multiple emails per day - I will give you my Telegram
chat contact so we can be a bit faster with replies back & forth.
Also, I know certain questions that a merchant like yourself may ask (I own
my own eCom agency where I help clients scale their ads, and stores, so be
certain that I will be the person who can help you out!
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5. Action items / success check-in
👉 Action item 1: Write down that you’re not going to throw it away after the first hurdle.
You will keep on pushing and won’t go to the next business venture. You need to believe
in yourself. Once you believe in yourself and that you’re going to make your first $10k/m
you will succeed. That’s just how your conscience works. It’s simple yet it requires
consistency. Write it down. Write your thoughts and that YOU ARE GOING TO SUCCEED
with eCommerce.
👉 Action item 2: At this part of the process, you’re not required to create a Shopify store
just yet. We will do this later in the program. For now, please make sure to get yourself
familiar with different kinds of store niches and what they have to offer for you.
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STEP 2:
WINNING PRODUCT RESEARCH
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1. Finding winning products for your store
Product research is THE most important thing to become successful with dropshipping. It
will not be the only thing you need to get good at, but it is very very important. I’m not
going to bore you by talking about how important it is. Let’s get into it!
The simplest method that I tend to use is what I call “The Copycat Method”. This is where
you look online for other ecom stores and try to see what they are doing that is working,
and you copy them. You take their product, their product page copy, etc. This method is
great for beginners who just want to dip their toes in the water because it does not require
any real work, previous experience, knowledge, or anything. You basically just copy other
people. And it works, but only to an extent. You are basically just getting the crumbs from
the people that sold it before you as the market gets more and more “ran through”.
Now, if you want to scale your store to at least 2-2.5x ROAS, I’d recommend to not
completely rip everything off. You can use this “Copycat Method” to only copy the
product from others but completely revamp the marketing, store design, copy of your
product, everything. This is what I tend to do mostly as this works great since you found a
product that others are advertising for profits, but you’re simply making the marketing part
look better,
For example, ROAS is a term used to determine Return On Ad Spend. If you have a ROAS
of 2, it means you’ve spent $1 to make $2. With the copycat method, 2-2.5x ROAS was
common. This means if you are spending $100 a day, you’ll probably be making
$200-$250 per day. If you redo the marketing, store design, and everything (except
product), I am constantly seeing ROAS of 3.5x and up.
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Now, here’re some rules that I tend to follow if I decide to try myself out and search for
products myself on AliExpress:
Rule #1: I don’t really like products that cost below $4. This is mainly because they are
usually cheap gadgety products with no real value, and usually don’t solve a huge
problem. OF COURSE, there are some exceptions. I’ve had plenty of great winners that
cost below $4. My point of this rule is to set the bar that I am looking for REAL products
that solve REAL problems and have REAL value. Not your average knick knack fidget
spinners.
Rule #2: The product MUST solve a problem, or look nice/be desirable. Example of a
problem-solving product: A steam straightener. The problem it solves is it keeps your hair
from burning by ejecting steam as you straighten your hair. Example of something that
looks nice: A nice looking chandelier, that doesn’t do anything except for look really fuckin
cool. This rule is important because you don’t want to just be testing garbage.
Rule #3: Perceived value needs to be at least 2X what it costs. Examples: If the product
costs $50, it should be worth at least $100 to the public eye. If you Google this product,
and you can purchase them all day for $20, chances are it’s not going to sell at $100. This
is important because some products just are not worth what they cost .
2. My secret hack to find winning products
I’ll be straight to the point here. I don’t mess with AliExpress most of the time. I don’t even
mess with scrolling Facebook feed for 5 days. I’m just using https://www.droppoint.site/
($5/m) to find winning products. I’m not affiliated with them, there are no affiliate links
here, and it’s not my service/product. It’s just an awesome and super cheap tool to find
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products to sell, find trending products, as well as find products that were trendy 6
months ago. Go there, buy their service, and you will not have the struggle to find
products. That’s it. This is the way to go in case you are just starting out. And again, do not
forget to revamp your marketing, ads, store design, copy, everything, and just copy the
product itself. Nothing else. You want to have an opportunity to make some juicy profits.
3. Case study: how did I find my winning product?
Let me repeat myself: I found my winning product (and products that I’ve tested with
Facebook Ads) by scrolling through droppoint.site website. Not only the recent products,
but also the 1 year old products that were sold before as I got some ideas that (might)
work for me as well. And after testing 6 products I found my winner - these Arthritis
Compression Gloves:
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If you need any sort of help through-out the program, you feel lost, you
don’t know what to do at a specific step, use your purchase visely and
contact me direct at this email: deimantas@takeoffecom.com
I designed this program to be as clear as possible on my whole process,

how I do certain actions, and explain why they work for me. Additionally,
I’m giving you my own store URL that generated quite a lot of money for
me. Nonetheless, everyone is different and every single situation can be
different. For this reason, you’re getting my email address where you can
contact me at any time. Make sure to write your question and if I will see
that we’re exchanging multiple emails per day - I will give you my Telegram
chat contact so we can be a bit faster with replies back & forth.
👉 Here’s an additional video on how to find winning products via Facebook

News Feed/Search: https://vimeo.com/513851678
👉 Action item: Now it’s the time to put up some work and try your hands on product
research. This is where you have to make sure that you’re spending as much time as you
need to research your products based on my criterias above. Product research part is the
most important part in the whole process in your dropshipping business, so making sure
that you’re taking your time, resources, and following my guidelines is super crucial.
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If it’s really tough for you to stop procrastinating, you can set the timer
(https://www.online-stopwatch.com/countdown-timer/) to 1 hours and within that 1 hour
you’re only going to do product research and nothing else.
Once you found a product, make sure to open up Google Sheets and paste the product
AliExpress link there so once you have your store, you’ll be able to import it right away,
and it won’t get lost. From my experience, make sure to not bookmark it, as you’re going
to lose it and won’t find it when needed.
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STEP 3:
DESIGNING A PERFECT STORE
(3%+ CONVERSION RATE
GUARANTEED)
20
1. Registering your Shopify store & coming up your brand name
To register your Shopify store, go to http://shopify.com/ and enter your email address
there:
Then, just enter your password and whatever store name you’d like. It’s going to act just as
a placeholder though - we’re going to buy a customer domain name that is going to be
visible for your customers (not this name):
21
Finally, fill in your address, country, etc. and that’s it! You have your own Shopify store in
just a matter of minutes.
Now, since we created our store, it’s time to think about our brand name. If you would
start running a general store, your store name is not really that important, but for the niche
and one-product stores it’s a bit more important since it’s going to be used as a
branded-product like name, as well as for the logo itself.
Your name itself shouldn't have any numbers, symbols, etc. that would basically drive
away your customers. Also, in the perfect world scenario, your name should be on a
shorter side, since we are going to mention it in a lot of places, as well as in the Facebook
Ads. You can use a tool like wordoid.com if you’re having trouble coming up with a name.
Also, take a look at other brands and how they’re trying to come up with their brand
names and store names as well.
Avoid terms like: cheap, deals, trends, viral, hot, marketplace, discounts, prices, buy, sale,
etc. in your brand name.
Of course - make sure that domain name is actually available before thinking of brand
name (you can check it on godaddy.com). If it’s not - you can always add a word like
“shop” to it and it would work as well.
2. Buying a domain name
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It’s simple to buy a domain name. You can either do so by going to your store admin
section, click on “Online Store” > “Domains” > “Buy New Domain”:
This method might be a bit more expensive than just buying from godaddy.com since
here you don’t need to connect a 3rd party domain domain from a register (like GoDaddy),
though, really, it’s up to you how you want to buy it.
If you need help on how to buy a domain name via godaddy.com, please follow along
these steps here:
https://help.shopify.com/en/manual/domains/add-a-domain/using-existing-domains/co
nnecting-domains#set-up-your-domain-with-godaddy-google-or-11-ion
os
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3. Designing a logo for your brand
Your store logo is very important since it gives that unconscious feeling on the brand and
what it has to offer for your customers. You will use your logo for some of your product
images throughout the store as well to build your brand even further! Also, your logo will
be seen on Facebook Ads in your video ads or image ads. So, giving the fact that your logo
will be visible in a lot of places, it’s fair to say that if we’re going to fail designing a modern,
minimalistic and relatable logo, we’re missing a chance on potentially converting our
potential customers to customers!
Now, let me get this straight - designing your logo is quite simple and it does not require
you to put hours and hours into this piece of a puzzle in order to create a relatable and
high quality brand of yours!
Here’re some of the steps I’d take in case you’re just getting started:
1. Go to https://canva.com/ and create a free account there.

2. Now find a Logo template on Canva and click on it.
3. In the next page, enter your niche name. Now, if I want to design a logo in fitness
niche, I’d type in “fitness”:
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4. If you’re not able to find any sort of icon/logo there with your term, you can go to
https://www.freepik.com/ and try to find an icon here, which would be absolutely
free as well, and you can use it in Canva alongside a font for your use.
5. All in all, this is what I was able to come up with in a matter of 4 minutes:
Alternatively, if you don’t want to create it yourself, you might just go to

https://www.fiverr.com/ and find a freelancer who’ll be able to create a professional logo
for you for up to $10!
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Additionally, there’s one another free tool created by Shopify 👉
https://hatchful.shopify.com/.
4. Choosing a theme
This one is simple - since we’re just starting out, we will use a free theme. It’s going to be a
Brooklyn theme which is the best theme for your store!
Once we move forward, we might think of a paid theme like Turbo theme, which looks
amazing, professional, but without crappy stuff we don’t need. Please consider this as you
move forward as this Turbo theme will come in handy for sure.
Plus, paid themes reduces the amount of apps to be installed, as well as Turbo theme has
a really high website load speed. For now, we won’t over-complicate ourselves and we
will install a free Brooklyn theme.
And to install it, it’s really simple - just follow along these steps:
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More information on how to install themes in your store can be found here 👉
https://help.shopify.com/en/manual/online-store/legacy/using-themes/adding-themes
5. Importing our winning products
To import products that we’ve found previously is really simple - you can just use Oberlo
app for that which is free, and it allows you to not only import products with one click
from AliExpress, but also automate order fulfilment process, ave automated pricing
updates based on AliExpress supplier, and many more features.
To install Oberlo app in your store, please follow along these steps:
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Once we’ve Oberlo installed, now we need to also add an Oberlo Google Chrome
extension which will allow you to import products with a single click from AliExpress
(yes, you will be required to use Google Chrome browser and not any other browser!).
More info on how to do so here
👉
https://help.oberlo.com/en/articles/948344-using-the-oberlo-chrome-extension-oce
Once you install it, you will be able to see the Oberlo blue icon next to each product
you’ve chosen on AliExpress. Click on this icon and your product will be imported to
Oberlo:
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Once you set everything up in the “Import List” in Oberlo app, please go ahead and import
it in your store:
We will be able to further edit our description, photos, add reviews, etc. in further
chapters!
6. Writing perfect product description
First and foremost - do not reinvent the wheel! Keep it simple!
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Do you remember when I shared with you some existing store examples that are doing
great. Let me remind you those here:
General stores:
https://beabosstore.com/
https://www.inspireuplift.com/
https://bluecrate.com/
https://hygoshop.com/
One-product stores:
https://blendjet.com/
https://www.amabrush.com/
https://indestructibleshoes.com/
https://www.teamiblends.com/
https://flexposture.com/
Branded-niche stores:
https://www.mooshesocks.com/
https://www.dogpawty.com/
https://catsoncatnip.co/
https://notebooktherapy.com/
https://warmlydecor.com/
Go ahead and check how these stores set up their product pages. DO NOT add scarcity
timers, or anything like that. It screams “dropshipping store” and you don’t want that.
We’re here to build an actual brand - a business that customers want to come back!
Here’s a product page that looks great. Take a look at their description, photos, reviews, as
well as a video they have added. Additionally, you might want to consider adding a gif if
the product needs explanation or to show particular features.
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Another amazing example here
👉 https://warmlydecor.com/products/wooden-lantern-nordic-hanging-wall-lamps .
Take a look at their layout: from top to bottom. From product name to reviews.
Plus, please make sure that your store has all necessary pages created that are needed for
your store to succeed: Contact Us, Shipping Policy, Return Policy, Privacy Policy, Terms of
Service, and an Order Tracking page.
7. Must-have apps
Here’s a list of apps that are required to have in any Shopify store!
Tracktor:
● Allows customers to track their orders within your store
● It will reduce emails being sent to you as well as reduce potential chargebacks
● Starts free, price will increase depending on your orders count
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PayPals’ tracking info on auto pilot:
● Automatically adds tracking numbers to each transaction in PayPal
● Will reduce claims as well as you will be more trustworthy to PayPals’ eyes
● It will also help you to prevent funds hold
● Per per transaction (about $.17)
Ali Reviews:
● Must-have app that will allow you to import product reviews
● You want at least 20 reviews for your product. Better if more (we’re importing
around 200 of them to our product pages)
● This app will also allow you to edit reviews from AliExpress, add pictures manually,
edit text.
● If product doesn’t have reviews on AliExpress - grab reviews from Amazon and
manually write them within the app
● From $9/month
Oberlo:
● Automatically fulfil orders
● Use affiliate links, easy order processing, as well as a lot more features that may
come in handy moving forward
● Free
Abandonment Protector:
● A great app that allows you to send abandoned checkout emails + much more)
● Must-have since we want to increase our average order value (AOV) as much as
possible!
Sticky Cart by Uplinkly:
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● Great app to have for your smartphone customers giving them a sticky Add To Cart
button whenever they scroll down.
👉 Here’s a video showing which apps has to be installed in your store:

8. Case study: my store URL
Now for the case study store, if you want to, go ahead to https://bohodise.com/ and
check my store. Check everything: how I set up my pages, wrote my copy, products (as
well as my winning gloves product). Try to not copy everything completely, as you won’t
be able to scale it as fast as I do and compete with me. Have this store as a reference
store, so you can make it even better.
👉 Action item: time to start working on our store. Make sure to complete these steps first:
33
1. Register for a free Shopify trial (don’t need to worry about store name yet as it’s not
going to be seen by your customers)
2. Now - buy a domain name. But before that, please make sure that you thought it
through on what you store is going to be all about. Check out my examples in the
previous lectures.
3. Based on your domain name (your brand name), go to canva.com and design your
custom logo.
4. Install a free Brooklyn theme as it’s going to be enough for us to get started.
5. Remember our products research part? Now it’s time to import our products to our
store. And we are going to do this with the Oberlo app. Check out the 5th section
here on how to do this.
6. Very important part: make sure to set up your product pages and write some great
content/copy for your products. For this part, so you’re not procrastinating, make
sure to check out some examples that I gave to you as you can model your
descriptions this way (by seeing examples next to you).
7. Finally, install all the apps that I’ve written above and make sure to check them out
thoughtfully.
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STEP 4:
YOUR AD CREATIVE
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1. Video ad or image ad? Which is better to have?
Ad itself is the most important factor when running Facebook ads, and by failing to create
amazing video (or image) ads is a recipe for failure, since all your potential customers will
see is your ad creative! It’s actually so important that I spend almost the same amount of
time creating it as finding my products.
Now, what should we choose to create: video ad or image ad?
● Most products that are problem-solving or have specific features, cannot be

explained in a single picture:
○ Passion products can (cat mugs, shirts etc with pets, a specific interest, etc.),
really anything related to jewelry and or clothing is enough to use image ads
for the most part, but it’s not the case for problem solving products.
● Facebook promotes/likes when you use video over pictures, because their users
like videos over pictures, videos tend to drive way more engagement, but of
course it depends on how good your video ad is.
● One more thing is that later in the eBook I will show you how to retarget video
viewers as well as how to create lookalike audiences based on video viewers and
how many percent they have watched of the video. You cannot do that with a
single picture.
Though, lots of people will claim that videos do better, or images do better. But the truth
is, neither does better nor worse. They all work. It just depends on what product you are
selling, and honestly, even with the examples I’m about to mention, it’s hard to tell which
is best, which is why you should test them all out for yourself!
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For example, if you are advertising a pair of shoes, image ads will probably be the best to
test with. Mainly because shoes just look cool. They can be sold via images because the
main selling point is how they look! Whereas something like a drill, you will want to
advertise with a video to show how the drill works and to show the specific problems the
product solves. Again, it's all common sense. As long as you believe that the ad you are
using sells your product effectively, then it is okay. If the product shows traction, you can
always test more!
👉 Here’s a video showing the difference between video ad vs image ad:

2. Winning video ad recipe
It’s really important to dive a bit deeper into the actual winning video ad recipe and
framework, before actually creating video ads themselves, since we want to know exactly,
what parts need to be there, what we should not miss to add as well as have a clear
framework on hand before creating video ads ourselves.
Furthermore, if we don’t have such a framework beforehand, we are risking on creating a

messy video, with unnecessary parts and clips, as well as missing on various steps that
would make our video ad working and delivery great ROAS. At the end of the day, video
ad and ad creative in general is the most important part in your marketing and advertising
campaigns, since this is what your potential customers are going to see before visiting
your store!
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👉 Also, please note that I’m using https://clipchamp.com/ tool to create my own video
ads. Again, I’m not affiliated with them and the link itself will get you straight to that app.
Now, it’s not a free one ($9/m) and if you don't want to spend on it, you can go ahead and
use “Windows Movie Maker” or “iMovie” for that. It’s going to be slower but free.
Without further ado, again, I do not want to waste your time and let’s just dive deep into
those steps and points that will make your video ad amazing.
1st Main Part that your video must have are captions:
● Captions are being used to describe specific part of the video and what’s going on
there in that current frame/part;
● As mentioned above, it needs to be matched with the corresponding video clip so,
you know, it’s not random;
● Also, it needs to be easily visible and people can actually read it;
● Easy fix - white text on black background. That’s it.
○ It needs to flow easily within the video like you are telling a story as well as
you should make sure that it’s authentic and not salesly. In other words - tell
why the product is useful by writing your content beforehand;
2nd Main Part is your actual video content or in other words - what clips we need to use:
● First and foremost, a really important part for your video content is to make sure
that your video clips are showing how actual people are using the product, for
example: if our product is neck massager, we would show people using it, laying
down on it, and how it helps them out. Or, if the product is something like a grass
mower, you’d show a person (men or women) mowing the grass in the garden.
Simple and self-explanatory;
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● Also, video clips should show products features that are essential for the product,
and that the potential customer would relate to;
● Your product video clips needs to resemble your store design as well, so for
example, if you are showing the product in blue, your store needs to have some
blue parts as well;
● Of course, it needs to be high quality;
● Also, your video itself needs to be fast and not slow;
● You also do not want to have any watermarks or logos from other videos or
supplier logos from AlIExpress;
Now, let’s move over to the content part and where and how to get the actual content.
So while testing, you probably don’t want to order the product for yourself since you don’t
know if the product can be a winner or not. So for this, you will need to find the content
for your video online, from sources like:
● YouTube;
● Vimeo;
● AliExpress;
● Facebook;
● Google;
● Amazon;
Though, once you will see that the product is selling well and you are generating orders
pretty easily, you will want to order the product for yourself and film some clips, or find
sellers on Fiverr who will get the product themselves, and film the video.
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Now, finally, I would like to show you on how the video should look like second by
second. I’m following these guidelines everytime I create a new video and you should
follow these steps as well for most success:
Attention Grabber: This is THE most important part of your video. This is where you want
to get them to stop scrolling through their Facebook feed, and check your video ad.
You want to have the number #1 point/solution or feature here, it should be fast and, most
definitely - show results here (positive).
As for your caption, you don’t want to have any caption, or have a caption that agitates the
problem your potential audience might have without having the product.
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Hook: Caption here is very important and you may use one of my hooks provided in the
description of this video. Also, make them feel that they need to actually watch the video
and don’t bounce out of it.
Problem agitator: this is the 3rd part in the video where you would need to remind your
viewers about the problem itself and how important it actually is. And, of course, why it
needs to be solved.
Again, this is where you will show the problem and in the perfect scenario, you’d want to
show the person having this problem. Also, a quick emotional thing would be to use black
and white video so it 2xes your chances on showing how important it is to solve this
problem.
In the caption you’d describe the problem alongside video, basically explaining the
problem and how important it is.
Solution/Benefit: Now is the time to show the viewers, again, the solution and how your
product solves their problem. Obviously, in the video itself you will show the product
itself and how it solves the problem mentioned in the previous clips.
Also, this is where you will show your person smiling, and having only positive emotions
with their face expressions.
In the caption you will describe this solution your product gives to the potential customer,
by pinpointing only positive features it has.
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Finally, you will wrap everything up with the Call To Action, or CTA, where you can write
on the screen to share the video with your friends, mention about any discounts, as well
as let them know how and where they need to click to visit your store to buy it!
As always, some great video ad examples here to replicate:
● https://www.facebook.com/watch/?v=1834111456600365
👉 CHECK THEM ALL AS THESE VIDEO ADS HAVE ALL THE NECESSARY PARTS DONE
CORRECTLY 100%!
3. Designing image ad
As mentioned previously - photo ads can do just perfectly if you are just starting out, and
you’re not sure whether the product works or not. Furthermore, if you want to be fast, you
can only test with photo ads only and move to video ads once you see some traction for
the product!
Designing it is really simple: just select one high-quality photo with your product that
you’ve imported to your store and use it as your ad image! Just please make sure it’s
high-quality, it doesn’t have AliExpress logos, etc. as well as try to make sure that the
photo actually explains what the product does or looks like. If you need more photos to
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explain the product, you may use the Carousel ad in Facebook (when we create ads) to
have multiple photos within the single sponsored post! Simple!
4. Case study: my ad creative I’ve used/created
Here’s the ad creative that I’ve used for Arthritis Compression Gloves that completely
killed it and have almost 4 million views in total!
👉 https://vimeo.com/512829822
Not sure if your ad creative (image or video) is good enough? Don’t hesitate,
and contact me at this email:deimantas@takeoffecom.com
Also, if you feel that you don’t know what to say at a specific time, etc. you
can also contact me via this email and I can consult you, and give you some
additional pointers.
👉 Action item: at this part of the process you already have your store set up, found
winning (hopefully, as we will test them later in the program) products, as well as installed
some apps for our store. Now is the time for the 2nd most important part in the whole
process (after product research) - your ad creative. My rule of thumb - make sure to try to
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research as many examples as possible. This way, you’re not being left with only yourself
and you know what works and what doesn’t by checking other store examples, how
others are using video ads, or image ads. Nonetheless, I have covered the most important
parts for you to keep an eye on, but in case you have any other questions - do let me
know anytime via email (deimantas@takeoffecom.com) and I will get back to you as soon
as possible!
STEP 5:
WINNING FACEBOOK ADS
PROCESS
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1. Setting up Business Manager, creating a page & Ad Account
STEP 1: CREATE A FACEBOOK BUSINESS MANAGER

Facebook Business Manager is the hub for managing all of your Facebook assets and
campaigns. To create a Facebook business manager, visit https://business.facebook.com/
and select Create an Account:
When you’re asked to log in, you will log in under your personal Facebook account. If you
don’t have a personal Facebook account you can create one at 👉
https://www.facebook.com/r.php
STEP 2: ADD A FACEBOOK PAGE TO YOUR BUSINESS MANAGER

When creating a Business Manager, it will prompt you to Add or Create a Page. Your page
will be the face of your business on Facebook.
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If you’re not prompted to create or add a Page during the setup process, follow these
steps:
1. Click the Gear Icon to navigate to Business Manager Settings

2. Under the Accounts dropdown select Pages
3. Click +Add and select Add a Page or Create a New Page
STEP 3: ADD A FACEBOOK AD ACCOUNT TO YOUR BUSINESS MANAGER

Now that your Business Manager is set up, you’ll be able to create an ad account:
1. Click the Gear Icon to navigate to Business Manager Settings

2. Under the Accounts dropdown select Ad Accounts
3. Click +Add and select Create a New Ad Account
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Congrats, you have now set up a Business Manager, Facebook Page, and Ad Account for
your business.
As for the main image for your store page - just add some kind of image that resonates
with your niche. If it’s fitness, you might add a happy women/men face, or workout
session, or just a logo of yours!
2. TESTING PHASE: testing products
The first step is to go into your ads manager and click Create. Usually I select Quick
Creation as it is easier and quicker for me!
Then, what you want to do is to name the campaign. And generally, it’s the name of the
product. FInally, set your optimization to Conversions and click save to draft!
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The next step is to set up the ad set. Here are the rules I follow each and every time 👉
Conversion Event: Purchase Budget: $5-$20/adset
Countries: Worldwide
Country exclusions: africa, india, indonesia, bangladesh, malaysia, pakistan, Philippines,
Afghanistan, mexico
Age: 18-65+
Gender: Male and Female
Turn off expand interests check box
Manual/edit Placements: FB News Feed and IG Feed Only
Conversion window: 7 days click or 1 day view
👉 Here’s a video showing the whole process on how to structure your

adsets (step by step): https://vimeo.com/442660112
👉 Here’s another video explaining the strategy itself (keep in mind that this
might be the most important part in the whole program):
Choosing Interests/Targeting
Choosing interests has always been really easy for me. The more complicated you make
this part, the harder things will be. When it comes to choosing interests, I like to choose
one single interest that is related to the product. It’s that simple.
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Example targeting (interests) for fitness:
● Fitness Trainer
● Physical exercise
● Bodybuilding
● Six Pack
● Health and fitness coach
● Health and fitness
● Fitness & Nutrition
● Etc. etc.
As you can see, the interests are all related back to fitness in some way. Just be confident!
A bad example would be targeting “Baby” for fitness. You can argue that people that are
interested in “Baby” might also be interested in fitness, but why would you target babies
when there are 20-30 great interests directly related to fitness. Maybe down the road you
can try more broad targeting, but in the beginning start with the common sense ones!
Structuring Your Campaign
As per example earlier, you may have noticed that I’ve chosen to create 7 different adsets
(each campaign/product will have 7 adsets to go with it). This is to give a broad enough
scale for Facebook to find the right audience. You can make more if you want but I don’t
recommend making less. And yes, I only put one interest in each ad set. So back to our
example with fitness, each interest will be added to each separate adset.
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3. TESTING PHASE: analyzing your testing campaigns/products
You have to learn how to analyze your initial data Facebook gave to you. You need to
know; When to kill campaigns, when to scale campaigns, what to do when you have a
winner and what to do when your test didn’t go well. I will be breaking down each of
these things in this chapter.
So in the last chapter I covered how I made 7 adsets usually at $5 per day. I let the
campaign run for 2 days, and then analyze how it did. Here are my rules:
👉 I try not to lose more than $80 per product that I test. So if you’re doing $5 budgets,
you let it run for two days. Though, if you have a tight budget, you might even test for one
day only and see what Facebook was able to generate for you.
There’s a couple of situations you will run into while analyzing your test campaigns:
● No sales or bad add to carts/checkouts.

● No sales but good checkout/ATC (Add To Cart).
● Break even or negative by less than $50.
● Profitable.
Let’s go over each of these situations and what I do in these scenarios.
👉 No sales or bad add to carts/checkouts.
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One thing I want to emphasize before everything, and especially when testing, is if a
product doesn’t work, even if you really really really thought it was a winner, DO NOT
hang onto it.
You spent your money - it didn’t work. Just move on. Not every product you test is going
to be a winner, and that is okay. Actually, that’s what you should expect from the get-go.
The first step you can take when this happens is to review everything with your ads and
website. Make sure everything is set up properly and no mistakes were made. If you find
out your website isn’t working, or any other issue, just re-run it and this time make sure
you set it up properly. You kind of need to see pretty good results within the first day,
though, surely, you will get the feeling then to kill the adset or just continue to run it.
👉 No sales but good checkout/ATC.

There are 3 things that causes a lot of checkouts but no sales:
1. Your checkout process has issues (i.e. you’re asking for accounts, shipping info is
incorrect, etc.).
2. You are getting traffic and checkouts from bad countries.
3. The product is just not good.
In situation #1, fix the problem with your checkout process and retest the product.
In situation #2, either retest it with the crappy countries excluded, or just move on from
the product onto the next one.
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And if neither 1 or 2 is a problem, then just move on from the product. Also, don’t let
engagement (comments, likes, shares) to confuse you. Some products might get more
engagement than others, though, no sales. These are not the winners you’re looking for.
👉 Break even or negative by less than $50.

This is a very grey area. Some people would argue this is all you need to be profitable.
With the way I run things, breaking even means it’s not that good. Ideally I look for
products that will be profitable in the first 4-5 days. I don’t like going down the rabbit hole
of “trying to make a product work”.
So what do I do in this situation? I’ll probably move on. YES, I will move on from a break
even product, simply because I know there are products out there that will be profitable
without going through much trouble. Plus, I hate working on super tight margins therefore
I’d rather go to another product and test it rather than risking being break even for the next
20 days.
Though, the campaign as a whole might not be profitable, some adsets in the campaign
might be profitable. Make sure to leave those running when you run your relaunches
(creating new creatives). That’s very important as the sales and traffic will help your new
campaigns optimize.
👉 Profitable.
If you are profitable in the first 3-5 days, there’s a 99% chance that you have a winning
product & winning ads! Now is your time to find ONE strategy to follow, and stick to it.
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What to do: What I like to do when I have a campaign that’s profitable in the first 3 days is
2 things:
👉 On the 3rd day of the campaign running, I’ll turn off 2 bad adsets. I do this to “trim the
fat”. If you leave bad adsets running it will lower your overall ROAS of the campaign.
👉 The next thing I do is start adding ONE new adset with one new interest in it PER DAY.
What I mean is you would want to duplicate your best interest (adset), and upon
duplicating, select a new interest that hasn’t been used before from the suggestions field.
You will want to trim the fat and add one new ad set per day until your campaign hits 20
sales.
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7. SCALING PHASE: Initial Scale Phase (1)
So, you have made 20 sales on your original test campaign. This is the exact time where I
moved into phase 1 of the scaling process. For me, the results of this next step is sort of the
deciding factor of whether or not a product is a true winner.
First thing you want to do is duplicate your best performing adset into a new campaign.
Basically all we are doing here is creating a 2nd test campaign, and we can call it
“Relaunch”. This new campaign is going to have 10 brand new interests that you didn’t use
in the original test campaign.
Usually, the relaunch campaign will pop off at the same level, or often BETTER than the
original campaign.
The follow are the reasons I make a relaunch campaign:
1.) It gives a new life into the product and our testing campaign. Often after getting 1-20
sales campaign starts slowing down if you don’t make any moves. So this new campaign
will (hopefully) successfully relaunches as our main testing campaign.
2.) If you notice, in the first few weeks the best performing adsets are usually the ones that
you first created in the original 7 ad sets in the first test campaign. Recreating a campaign
allows you to get more of those really consistent “First” ad sets.
3.) It gives you a jump in sales, and provides you more context and ideas on new interests
to create in the future.
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A common question I get is: “Why don’t you just create 10 more interests/adsets in the
original test campaign?”. The answer is the same as stated above. Also, I am a firm believer
that the only consistently profitable way to add to a campaign is to create ONE ad set per
day only. This is due to your average success rates and the average ROAS. Essentially, if
you add more than 1 ad set per day in the campaign, you risk fucking up your average
ROAS if your success rate with ad sets isnt good enough.
With this relaunch campaign, follow the same rules for the first 3-5 days that we followed
with the original test campaign. Example: Let it run for 3 days, turn off 2 ad sets per day
and start adding one new ad set per day on the 3rd day.
👉 Once the relaunch campaign has been running for a week or so, go into the next step
of this chapter.
8. SCALING PHASE: Initial Scale decision making Phase (2)
So, your “Relaunch” campaign has been running for a week or 2, and now you’re
wondering what to do next . Well, there’s really 2 things that could have happened at this
point. Either both of your campaigns are doing great, or the campaigns have seemed to
lose their fire and it appears to be dying out. Don’t worry - let me cover each step in the
following paragraphs.
👉 Campaigns are dying out:
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Not a good sign but nothing to worry about too much. What I would do in this situation is
make sure you are turning off bad ad sets every day and you keep up with the campaign.
I see too often people will just leave everything running and wonder why their campaigns
look like shit. It’s because you are not performing any maintenance! Make sure you trim
the fat in your campaigns (killing bad adsets, creating new adsets based on the ones that
are working).
The next thing I would do, is set up retargeting. The reason I am retargeting at this stage is
because in my opinion it’s the easiest way to spark up some profits in a rough time. If you
can get your retargeting campaign to pop off, it will help fuel your other campaigns again
and hopefully revive the whole product.
👉 Campaigns are doing really well, let me scale!

If both your original campaign and the “Relaunch” is doing well, then there’s a high chance
that you have a winner! Usually the next step for me at this stage is to move into CBO’s.
But before we do that, there’s a certain criteria I like to meet before moving into CBO
campaigns.
The criteria is; You need to have at least 5 different ad sets, with a 3+ ROAS, with ideally
10+ sales. Yes, 5 ad sets with 10 or more sales each that have average ROAS of over 3. I
know, you might not have this criteria after a week of running the relaunch and that is OK.
Just continue adding one new ad set per day, and trimming the fat until you meet this
criteria.
If you do meet this criteria, congrats, you can follow the steps in the next chapter!
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So you have 5 ad sets with 10 or more sales each. Now it’s time for your first CBO! This is
by far the easiest way to scale, so cross your fingers that it works! Things can get a whole
lot more complicated if the first CBO doesn’t work. But, if you are patient and wait until
you have 5 ad sets with 10 or more sales, there’s a 99% chance that it will work. That is the
reason I wait to meet that criteria, because the more sales the ad sets have, it increases
the success rate of the CBO from my experience.
Step by step plan 👉

Select both of your interest campaigns created previously, select the top 5 ad sets that
meet the qualifications from each, and duplicate them into a new campaign. I always like
to name the first CBO I make “Top 5 CBO 100”.
Once the campaign is made, schedule the ad sets to midnight (as you should always do),
and on the campaign edit level, turn CBO on and set the budget to $100/day.
There are a few things I’ve noticed with CBO’s that you need to know to analyze them
properly.
1. They are inconsistent for the first 5 days.

2. They could take 2-3 days to become profitable.
3. It’s best to not make any new campaigns while CBO’s are “optimizing” AKA, during
the first 5 days or so.
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With these 3 things in mind, here is how you should analyze your first CBO campaign .
👉 First day:
● If losing more than $50 on the first day, might be worth just turning it off.
● If breaking even or losing less than $50, let it go another day or 2.
● If profitable, let it run.
First off, CBO’s are very up and down. If the CBO is breaking even or losing a little bit of
money on day 1, I will let it run another day because the same thing works vice versa. It
could have a bad day 1, but then a really good day 2. Understanding this about CBO’s is
crucial.
Assuming your CBO is profitable, I recommend to let it run for a full 7 days before moving
into the next step. It seems like a lot, but you really don’t want to mess with the
optimization while the cbo is still in its first 5-7 days of running.
After the first CBO has been running for 7 days, now it is time to make the 2nd CBO.
Now, assuming that the first top 5 CBO is doing good, it is time to duplicate the CBO and
double the budget on it. If you started the first one at $100/day, now this second one is
going to be $200/day.
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Follow the same rules stated with the first CBO with your second CBO. Let it run for 5-7
days before moving to the next step.
11. SCALING PHASE: Lookalikes
I’m going to be completely honest with you, I’m not a HUGE fan of lookalikes ANYMORE.
They used to be the bread and butter of Facebook ads. Nowadays, Facebook is more
driven by optimization rather than data, but that’s a discussion for another time. That is
why I milk the interests before going to lookalikes, the more data and momentum you
have when moving into lookalikes, the better!
How I start testing lookalikes:
Here are the audiences in order that I will test them:
● All website visitors 180

● Add to cart 180
● Initiate checkout 180
● Add payment info 180 (This is a newer audience type)
● Purchase 180
● Video views 3 seconds
● Video views 10 seconds
● Video views 25%
● Video views 50%
● Video views 75%
● Video views 95%
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Yes, these are audiences you target when you create your retargeting campaign, but these
are also the same audiences I use to create lookalikes, and it is also the order that I will
run the lookalikes .
I always start with all website visitors lookalikes because it will usually be the pixel event
audience with the most people in it, plus it works 99% of the time! So it isn’t always best
to start with purchase lookalikes!
The way I structure my lookalike test campaigns:
I make a new campaign for every audience type lookalike. Each campaign will have 10
total ad sets in it, one ad set for each percentage of lookalike. From 0% - 1% to 0% - 10%.
Analyzing/maintaining lookalike campaigns:
For each audience of lookalike, there are only going to be 10 percentages, or 10 audiences.
This means 10 ad sets per campaign. So unlike interests where i’ll add a new ad set every
day to the campaigns, I don’t add anything to lookalike campaigns. The only thing I do is
let it run for 3-4 days, then start turning off the bad ones each day, maybe 1 or 2 at a time.
And then just let the good lookalikes run. It’s that simple!
Scaling horizontally with lookalikes before doing CBO’s with them:
For each lookalike audience type you have, you can make a new campaign. By audience
type I am referring to the custom audience that you made the lookalike with. So all
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website visitors 180 lookalikes will be one campaign, add to cart 180 lookalikes will be
campaign #2, and so on all the way down that list.
I personally recommend going down the list, testing each audience UP TO AT LEAST the
Purchase 180 lookalike audiences before moving into doing CBO’s with lookalikes.
12.Case study: my Facebook ads results from testing to scaling

(day by day)
1. First, you want to launch your initial LAUNCH campaign with at least 7 different adsets at
a $5/day budget. Also, each adset will have its own interest. I started running this
campaign for 2 days (so, in my case, there're 8 assets with $5/day = $80 for two days).
This is how I'm testing the every-single product at the beginning, and checking, whether
it's profitable right off the gate or not.
Here's the "LAUNCH" campaign for my winning product (after running it for about 40
days):
Here are the "LAUNCH" campaign adsets for my winning product:
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2. I saw, that this campaign has had multiple ad sets with purchases already (which is
what you're looking for as well during the first 2 days), so the next step for me was to turn
off 2 bad adsets (no sales, no Add To Carts, bad CTR (Click-Through-Rate), high CPC) and
add 1 new interest from suggestions from adset that was working really great (had
purchasers).
I continued to perform these steps until I got 20 sales.
3. Once got 20 sales:
● Duplicate my BEST performing adset (interest) into a new campaign

● Call that new campaign RELAUNCH
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● Create 10 brand-new adsets (in that new campaign) with interests SIMILAR to our
best performing one.
● Follow the same rules as with the LAUNCH campaign ($5 adsets, and if you want -
have bigger budgets)
Campaign:
Adsets within that campaign:
4. If I have at least 3 adsets with ROAS for 2/2.5 or more:
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● Select both of your interest campaigns created previously (LAUNCH and
RELAUNCH), select the top 5 adsets that meet the qualifications from each, and
duplicate them into a new campaign. I always like to name the first CBO I make
“Top 5 CBO 100”.
● Run this CBO for 7 days
Campaign:
Adsets:
5. After 7 days, now it is time to make the 2nd CBO:
● Now, assuming that the first top 5 CBO is doing good, it is time to duplicate the
CBO and double the budget on it. If you started the first one at $100/day, now this
second one is going to be $200/day.
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● Follow the same rules stated with the first CBO with your second CBO. Let it run for
5-7 days before moving to the next step.
Campaign:
Adsets: (same ones as in the 4th step).
6. After this, I check results and see, how everything works:
● If I see a single interest that is working amazingly, I duplicate it to its own CBO. I.e.
“ARTHRITIS CBO $100”(5th campaign) with 5 identical adsets in there.
Campaign:
Adsets:
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I got one more adset (Health & wellness) that was working tremendously:
Campaign:
Adsets:
7. If all good, now it’s time for Lookalikes:
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● For each custom audience, I create a separate campaign
● I continue on doing exactly the same for each and every adset with the campaign
as per interests (copying into its own CBO campaign, trimming the fat, etc.)
Website Visitors Lookalike campaign:
Website Visitors Lookalike adsets:
----
Add To Cart Lookalike campaign:
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Add To Cart Lookalike adsets: (same setup as for Website Visitors)
----
Purchases Lookalike campaign:
Purchases Lookalike adsets: (same setup as for Website Visitors & Add To Cart)
----
8. In addition to all of this, I have a Retargeting campaign(s) running with all those custom
audiences (this is where I’d test some more ad creatives as well)
Retargeting campaign:
Retargeting adsets:
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9. Finally, after all of this, I like to run an Endgame campaign to No Interest c ampaign with
at least a $500 CBO budget (only start running this after 2000 purchases or more as you
want to season your pixel well before this campaign).
"Endgame" campaign:
"Endgame" adsets:
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If you’d like me to show more stuff from my ads manager - do let me know! Nonetheless, I
keep on running these steps until the product dies out. For me, it was after ~39 days and I
started to see that my ROAS keeps on declining real fast (first I become break even, and
after a couple of days I’m below my profit margin). At this stage you can either start
creating new creatives (user-generated works best!), or just kill the product. You may test
your product with new creatives and see how it goes.
Not sure what to do at a certain step? You got lost somewhere? Need
additional pointers where to look at a specific time of process? Contact me
at this email: deimantas@takeoffecom.com
Please be sure to understand that I will not be able to run ads for you as the
only thing I can do is to consult you and give you pointers.
Also, if you feel that you don’t know what to say at a specific time, etc. you
can also contact me via this email and I can consult you, and give you some
additional pointers.
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Finally, I know certain questions that a merchant like yourself may ask (I
own my own eCom agency where I help clients scale their ads, and stores,
so be certain that I will be the person who can help you out!
👉 Action item: WOW. WHAT. A. PART. Massive information, and a lot for you to grasp
on. This is where I want to encourage you to contact me at deimantas@takeoffecom.com if
some parts are unclear as I do believe that there might be where you get lost if you have
never ran Facebook Ads.
One thing to remember and the logic behind Facebook Ads is that it’s all about testing.
There are times when I find a winner after testing 4 products, there are times when I find
winning products after 2 tests only, or even after the 15th campaign. And as you can
imagine, I would lose a ton of money just by testing. Nonetheless, your winner is going to
make up for every single loss and you will become profitable really quick if you stick to the
rules mentioned in this section. Just understand that you may lose money before you
make money. Just keep your head up, be always in the offensive mode and keep on
pushing.
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STEP 6:
FACEBOOK ADS MAINTENANCE
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1. #1 Rule for maintenance
The #1 rule to maintaining a profitable product AFTER your scaling phase, or even
sometimes DURING your scaling phase, is to keep a close eye on how your existing
campaigns and ad sets are performing. These campaigns and ad sets you made will not
last forever, they will die out! And if you don’t pay attention to your recent performance,
you will lose a lot of money just forgetting about your campaigns.
👉 Put your time frame on the last 7 days. Doing this will show you all of your campaigns
results in the last 7 days. So you may have campaigns that crushed it for the first 3 weeks
of running them, but they might be TERRIBLE in the last 7 days. This is how you identify
which campaigns or ad sets to turn off. But there are rules I have implemented to help you
avoid going “Kill crazy” with your campaigns. Mainly because I’ve seen instances where if
you turn off too many ad sets off inside of a campaign, it can hurt optimization.
#1 The first rule is to not turn off more than 2 ad sets per day PER CAMPAIGN.
#2 The second rule is to not turn off more than 1 campaign per day.
Take these rules how you want them, you don’t need to follow them precisely, but just
know that you don’t want to alter your daily spend by that much at once. The more you
kill, the more risk there is. This is why I recommend doing this 2 times per week in the
maintenance phase. So that you keep up with it and never need to turn off that much at a
time.
2. The hidden secret to keeping a winner alive
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One of the things that will give you an edge and help you maintain a good ROAS for as
long as possible, is to launch new creative types. I wouldn’t do this mid scale of course,
but by this stage in the strategy, you’re most likely not going to be scaling anything. So,
maintaining a winning product after a big scale is mainly about going back to testing. Think
of it like, the product is on life support and you need to keep feeding it or else it will just
die.
What type of new creatives should you test? New video and/or new images. Simple. For
this, refer back to the previous chapters where I’ve covered on how to create ad creatives!
3. Replication
PLEASE do not forget about this . Honestly, everything else in this book becomes 100
times less valuable if you don’t follow this part of the chapter. REPLICATE what you’ve
done. That’s how you will become a master of Facebook ads and marketing in general. Not
doing it once, but finding strategies and systems that work over and over and over again
FOR YOU! Once you have that, it’s no longer a guessing game. You should push to
replicate what you’ve done multiple times.
I hope that you can have the experience of scaling hundreds of stores, and I hope what
you’ve learned in this ebook, serves as a really valuable foundation for you to start your
journey off of.
Also, I have a marketing agency for drop shippers that would rather pay someone
experienced to grow their store for them. So message me if you would like to work with
me!
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BONUS STEP 7:
INSTAGRAM INFLUENCER
MARKETING (AFFILIATES)
75
1. What’s this?
Driving traffic to your store via Google or Facebook ads is getting more expensive; and
Instagram marketing usually takes time to generate serious traffic.
A great alternative source of traffic is affiliate marketing. After all, it’s free because other
people send traffic to you via their own websites.
Essentially, you set up a team that may include existing customers, partners or even
influencers and top bloggers from your industry – and they send their traffic to you.
What do you get? More traffic and more paying customers.
What do they get? Commission every time one of the visitors they send you buys
something.
It’s a classic win-win-win for seller, referrer and buyer. You only need to pay the affiliate if
you sell something, so there is really nothing to lose.
But some Shopify store owners are unaware of the possibilities presented by affiliate
marketing and others don’t know where to start.
It’s actually a pretty simple process:
1. Install a Shopify affiliate tracking app.

2. Locate affiliates who want to join your program – start with existing clients but
extend it with email marketing reach-out programs.
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3. As new customers buy from you, invite them to be affiliates – new customers who
love what you do are often the best source of referrals.
4. Consider joining an affiliate network as a way to connect with more affiliates
(membership is usually free as the network makes commission from the
merchants).
5. Keep affiliates informed about your store through newsletters, etc.
Including existing and new clients in this program creates a kind of “virtuous circle”. Loyal
customers encourage referrals; and by encouraging them to join your affiliate program, it
engages them and secures your existing base, as well as potentially growing it.
So in the next section I’m going to explain step by step on how we’re going to approach
this!
2. What’s our step by step process?
Simple - here’s a list of things that we’ll be doing in the upcoming chapters (step by step):
1. Find your product(s)

2. Create content on that product or products (you won’t be sending an actual
product to the influencer, rather, create content yourself and send it for them to
promote it)
3. Find and contact Instagram influencers who’ll be promoting it for you
4. Set up a Shopify store (if haven’t done already)
5. Schedule posts with influencers
6. Setup affiliate links (easy-easy - there’re Shopify apps for that!)
7. Profit!
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So in the next section I’m going to show you, how to quickly find influencers on Instagram!
3. Creating our content
First step in our process is finding a product, though, if you’ve followed the steps earlier in
this book, you should already have found a product that you want to sell (either via
Facebook Ads or with Instagram influencers).
Now for the content - we’ve talked about this a lot in the earlier sections as well and you
should’ve had a good understanding on how to create great content for your product.
Though, you may as well look into this from other side - if you, for example, want to sell a
womens’ dress, you can also go to Instagram search (explore page) and try to research
some influencers who’re posting a bunch of photos about clothes, and see,what kind of
content is trending there.
Though, I believe the best approach here is to just also ask an influencer himself/herself,
on what kind of content would work best for your feed, and act accordingly. Here’re some
content ideas (for pictures and videos):
1. Combine memes with your product (i.e. go to Memezar, research their content,
what do they post, and try to combine your product with existing memes).
2. If it’s going to be a fashion-related product, try to find short/fast video content on
this product. A lot of suppliers on AliExpress have their videos and models doing
some photoshooting, so try to find it.
3. You can also do a collage of products within a single photo or even a carousel,
where the influencer would ask their followers on Which one is the best/most
useful/’WOW’ etc. (this applies to all products, not only fashion-related). If I’d sell
some kind of useful kitchen gadget, I would try to gather some available content on
how it works, and let the audience (influencers) compare them, which would work
78
best.
These are just a couple of ideas for your content, but the best advice I can give you - go to
Instagram, search for your product-related influencers and pages, and gather all the
content ideas into a single Google Sheet. This will allow you to not forget things and keep
track of everything.
4. How to find influencers FAST
This thing cannot be simpler - just go to related brands’ account on Instagram, and just
click on that arrow icon, which is going to give you an insane amount of influencers to
contact:
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Also, you can additionally try and find some micro-influencers, who might only have up to
5000 followers, but they could be having a high engagement rate (check engagement rate
here: https://phlanx.com/engagement-calculator). You can find them by scrolling through
these general accounts and checking their comments or followers.
Really, that’s the easiest way and actually the fastest. Also, you find influencers and you
add them to your Google Sheet document. This way, we will be able to contact them in
the next chapter.
5. How influencers will promote your product?
Before contacting them, we need to make sure that we understand how those influencers
will post your content, and what the revenue-share is.
So for revenue-share - you may offer them that after each sale, you will give them 40% or
50% of the sale. This is most definitely most enticing and if you’re just starting out - you
want to get your feet wet and offer as much as you can. Remember, we found products
that have a pretty big profit margin, so why not use it?
Now, your influencers, upon promoting your product, in ALL THE CASES should (no -
MUST) refer their followers to THEIR BIO where they will have that link generated for them
(via app, that we will talk just in a second). Got it?
6. How to contact those influencers?
Some influencers will reply back to you, some will not. Some influencers will have their
email in their bio - some are not (just DM them then). Here’s a super simple template I’m
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using and it’s killing for me (~15% reply rate is awesome):
👉
Hi [influencer’s name],
I’m [your name] from [your company]. I’ve been following your Instagram and I’m
consistently impressed with it.
What sticks out to me most is your [name 2–3 positive traits].
I’m looking for brand ambassadors that really fit with our brand. I think you’d make a
fantastic partner!
As an ambassador, you can expect to:
- Get an extra commission for sales (50% from each sale).

- Work with us for a few months to start, then extend if we both love it
- The terms are flexible, so I’d love to hear your thoughts and ideas.
Would you be interested in working with us?
Thanks,
[your name]
Use it, and you’ll kill it with reply rates as well!
7. Set up an affiliate machine within Shopify (with apps!)
Now it’s time to finally set up our affiliate machine! Just go to

https://apps.shopify.com/affiliatly and install this app. It will be free for the first 90 days,
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and after that - $16/month.
It’s super easy to set it up - just open the app, click on “Affiliates”, and add a new affiliate
manually:
Or, you can just refer your affiliate to the contact page if you like for them to sign up. Either
way, it will work!
8. Scheduling posts
Finally, it’s time to schedule everything and for this - I would just ask the influencer to do
the work and post the content at their best time. Send them your content created earlier
and wait for results to pop-in!
Also, additionally, my advice for you would be to have a long-term collaboration with the
influencer so you can work with them this way. Also, you will be sending them their
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money on a monthly basis (as per the app). I mean you can send them weekly, but you
probably want to have some time and money in case of any refunds and whatnot.
👉 Action item: I don’t have a case study with this method by hand (though, I might create
one in the future just for fun), even though I have used it a ton of times before.
Nonetheless, with Facebook Ads everything is faster and I want to be fast with the whole
dropshipping business.
For the action item for this section, make sure to try this method out. Even though it’s a bit
more time consuming and you need to do a lot of manual work, it can still work for you (if
you don’t have any money to run Facebook Ads).
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BONUSES, TEMPLATES, AND
SCRIPTS
84
1. SUPPLIER LIST: Premium list of suppliers from AliExpress and
custom agents
Here’s a list of AliExpress as well as other types of suppliers list that I’m using every single
time when I want to source my products when scaling (if you’re just starting out, using
Oberlo + AliExpress is totally fine).
Some of them are brands on AliExpress, some of them are just folks from Facebook (who
will be able to fulfil your orders by installing an app in your Shopify store, which you can
do yourself), and some of them are actual apps that you can use to source products
cheaply and shipping them relatively fast compared to AliExpress rates.
Once you see 50 orders/day or more, start DMing them and asking if they’d like to have a
deal with you, since you're already generating tons of new orders every single day.
1. https://www.aliexpress.com/store/807774 (clothing; great communications)

2. https://adyce.aliexpress.com/store/1394859 (clothing; great communications)
3. https://www.aliexpress.com/store/4647160 (offers fast shipping; great
communications, as you can connect with them via Skype later on as well)
4. https://www.facebook.com/saishing.ngai/ (private agent; DM him)
5. https://www.facebook.com/profile.php?id=100045921336401 (private agent; DM
him for more info)
6. https://www.facebook.com/sourcingbelle/ (private agent; exceptional
communication)
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7. https://www.facebook.com/sourcinbox/ (app, and it’s really great for fast shipping
and finding interesting products as well)
2. TEMPLATE: Instagram influencer reach-out script
Hi [influencer’s name],
I’m [your name] from [your company]. I’ve been following your Instagram and I’m consistently impressed
with it.
What sticks out to me most is your [name 2–3 positive traits].
I’m looking for brand ambassadors that really fit with our brand. I think you’d make a fantastic partner!
As an ambassador, you can expect to:
- Get an extra commission for sales (50% from each sale).

- Work with us for a few months to start, then extend if we both love it
- The terms are flexible, so I’d love to hear your thoughts and ideas.
Would you be interested in working with us?
Thanks,
[your name]
3. TEMPLATE: Winning Shopify product page template
Here’s a product page template I’m using for every of my stores. I grabbed one random
store (this is not my store) to demonstrate this, but my own case study store
(https://bohodise.com/) has the same aim for the product page, and what parts are
necessary to have. As for your product description, just make sure to check other stores
what they have, but 90% of the time it’s going to be what the product is all about, how it’s
86
going to help the customer, as well as some gifs, photos, videos, on how it works. If your
product is fashion related (i.e. clothing), you don’t need all of this stuff. Just make sure to
have great quality pictures with models wearing those clothes.
87
88
4. GUIDE: How to avoid Advertising Restricted Access
Solution #1 (If you didn't open Ads Manager yet and your Business Manager is brand new)
1.) Sign in to new account
2.) Don't open Ads Manager, don't click on "Create Ads" anywhere or this method won't
work.
3.) Search in google "facebook creative hub" and open 1st link:
4.) Create Mockup with your future ad campaign

5.) When it's done click on "Show in Ads Manager" on the right top corner
6.) Click "Create Ad":
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7.) Follow to Ads Manager, finish Campaign creation and add a Payment method after
publishing ads
And one more time - this method will work only if you're not restricted from advertising
yet.
Solution #2 (If you opened Ads Manager and get a ban already)
1.) Open Account quality: https://www.facebook.com/accountquality
2.) Be sure that your account is restricted and click Request review:
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3.) On the next step Facebook will ask you about Upload photo / Phone number / Email
4.) Add phone number or email and get a code, then enter it to the form
5.) After successful verification Facebook will ask you about the photo ID. You can create
one for free:
● Open this free service - Docgen

● Fill out the form or leave it empty to get random data
● Upload ID photo to Facebook (sometimes you can't upload photo from 1st try, in
this case you need to make photo again and resend it)
● Wait a bit (5 min - 12 hours) and account will be re-activated
TIP: For better security make a photo of the ID to your phone from PC and send it to
yourself on Telegram, then download it from there and upload to Facebook.
PS: Sometimes you won't be able to get the code to your email or phone, because
Facebook just won't send it. Unfortunately, it’s the end for your account.
91
5. GUIDE: Remove Facebook Feedback score
If you want to remove the possibility for Facebook users to EVALUATE your ads in a
NEGATIVE way and therefore keep your ADS always profitable you must follow these
simple steps.
Step #1: Create a brand-new Facebook Page. Yes, you have to create a new page with
zero (0) likes, followers, etc.
Step #2: Once the Facebook page is created, we post some content (posts) and we must
(MUST) launch at least one advertising campaign for POST ENGAGEMENT or I recommend
a campaign for PAGE LIKES.
Step #3: Perfect! Once the first campaign is done, we wait for it to be approved after the
analysis. Once approved, go to this link:
https://business.facebook.com/ads/c ustomer_feedback WE SELECT OUR BM AND OUR
FACEBOOK PAGE .
That’s it!
6. SCRIPT: Copy paste this if your BM got restricted (appeal)
If your Business Manager, or Ads Account got restricted, just go over to your “Account
Status” and appeal the decision (you have 3 times in total). I’ve usd this template over and
over, and over again, and everytime it worked like a charm. I suppose that it worked
92
because it contains a ton of keywords for a bot or manual review to catch. Of course, you
have to make sure that the product you’re advertising is white hat and surely doesn’t have
any issues. Also, another thing - I cannot guarantee that it’s going to work 100% of the
time. It’s a bit of luck (like a casino) thing, but make sure that you’re calm and confident.
Don’t take it to the heart.
Hello Facebook Ads Team,

I understand that my ad account has been deactivated for Policy Violations, and I want to apologize for
any lack of misunderstanding on my part as it is my # 1 Goal to be 100% compliant with Facebook's
advertising policies. I want to make sure my customers and Facebook users get a positive experience at all
times.
My intention is not to mislead or misdirect anyone and I would love help in making sure that doesn't
happen with my ads. That being said, I would like to have a full review of my account in hopes that it can
be reactivated. I understand that Facebook is well within its rights to deactivate any account for policy
violation, and I would appreciate it very much if you could explain to me which policies I have violated so
that I can correct them.
I've taken a look at my ads over and over again, but I can't see which of my ads are in violation. I believe
they are compliant with Facebook's standards.For example: I have a working landing page and my ads do
not show any broken functionality. I have no before and after pictures that might project a negative
self-image. I'm not promoting illegal products or prohibited goods. I'm not making assertions about
personal attributes. I'm not promoting MLM, counterfeit documents, or spyware. I'm not making misleading
claims, referencing controversial content, or using profanity. I'm not using automatic animation or using
techniques to hide the content of my destination pages.
I understand that you cherish your users and want to give them the best user experience, and I do not want
to negatively affect their view of your company.
Please review my account and let me know what I need to do to fix it to be 100% compliant so that I can
avoid any future policy violations. Thank You
7. STEP-BY-STEP: Facebook Ads 2021
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Here are some helpful guides for everyone as the update starts to roll out.
What can you get from this post:

→ an overview of what will happen due to the iOS14 update
→ what you can do to prepare for it
Let’s begin!
💬 What’s with the iOS 14 update?

● Starting in early 2021 Apple will be showing iOS users a popup message allowing
them to opt-out of data tracking “across Apps and Websites owned by other
companies.”
● This includes top marketing platforms we use -- FACEBOOK and INSTAGRAM.
● Essentially, Apple is providing their users with more control over their personal
data.
💬 What are the effects of this update for advertisers?

● Partial reporting - You won’t be able to track conversions attributed to your ads
that happen outside of a 7-day window. This means 28-day click-through, 28-day
view-through, and 7-day view-through attribution windows will not be supported.
You will need to prepare to transition to the new 7-day click-through attribution.
● Conversion window reduction to 7-day click - Re-targeting audiences such as
Viewed Content, Added To Cart, Initiated Checkout, or Purchased will be limited to
the last 7 days (currently up to 180 days).
● Reduction in custom audience sizes - If you’re running Lookalike audiences built
from the above custom audiences, your seed audience will be reduced to the last 7
days. This reduces your audience size and ability to create a lookalike as you need
94
to have a minimum of 100 people in the same country in your seed audience. So if
you don’t have 100 purchases in 7 days you won’t be able to create a Lookalike
audience from that event.
💬 What is the impact of limited data availability on advertisers?

● Metric will be reduced: click rate, CPM, revenue
● Loss of ability to leverage user action data
● Negatively affect efficient and effective advertising which can affect ad budget
● Revision on the client performance incentivization model
💬 Do they have an exact date on when it will happen?

There’s an iOS 14 alert that the system will update by tonight (9th of February) on
Singapore Standard Time (SST).
SO.. HOW CAN I PREPARE?

🚀 Get your Domain Verified. Not sure why Facebook considers this important now but
it’s something they are suggesting and it’s a good idea anyway. Do this with your clients
too!
🚀 Start understanding how many purchases/leads and other events are from iOS devices
using the Breakdown reports. Then, you can see how your reporting might be affected.
🚀 Choose which Conversion Events you will use if you have more than 8. This includes
Add to Cart, Purchase, Lead, Complete Registration, and any custom conversions you
have set up.
🚀 Focus your ad efforts on getting email addresses so that you can rely less on Pixel
optimization for retargeting. Email newsletters/offers are an alternative way to target
95
customers in place of the usual. You can use Lead Generation or Conversion Ads for this
but Lead Generation ads will have an advantage in the future with the Apple update.
🚀 Diversify your marketing channels. Expand your marketing efforts outside Facebook
and Instagram using 1 or 2 additional channels at lower spend.
🚀 Send your clients messages about these steps and work with them on Domain
Verification. Inform them that domain verification can make their shopping experience
stay optimized even if they opt to out of data tracking.
🚀 Don’t measure your success based on Facebook reported ROAS. Instead, look at the
whole view of your MER (Marketing Efficiency Ratio): Revenue/Ad Spend. Also, look into
the percent jump between your full attribution ROAS and your 7-day click ROAS. This will
help you pinpoint what your 7-day click ROAS target should be once these changes are
made.
🚀 Boost your organic following by posting great content. You can never go wrong when
you invest resources to highlight your value propositions and elevate your brand. These
measures will certainly add value to your business. If you can, hire a creative team that
can come up with fresh ideas for your customers to enjoy and engage with. When you
have an organic audience, these leads will be the perfect target for your paid social ads.
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Thanks for reading! I really appreciate that you took
your time and I hope that you learnt a thing or two
how things work in the eCommerce space.
Now, do you have any questions (I hope you do, since

the process itself can be quite confusing if you’re just
getting started)? Contact me at
deimantas@takeoffecom.com as I will try to get back
to you as soon as possible!
97

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This publication is designed to provide accurate and authoritative information regarding

👉 ​Here’s everything audio so it might be easier for you to follow along:

I designed this program to be as clear as possible on my whole process,

2. My secret hack to find winning products

3. Case study: how did I find my winning product?

I designed this program to be as clear as possible on my whole process,

👉 ​Here’s an additional video on how to find winning products via Facebook

6. Action items / success check-in

2. Buying a domain name

1. Go to ​https://canva.com/​ and create a ​free​ account there.

Alternatively, if you don’t want to create it yourself, you might just go to

5. Importing our winning products

6. Writing perfect product description

Sticky Cart by Uplinkly:

👉 ​Here’s a video showing which apps has to be installed in your store:

8. Case study: my store URL

9. Action items / success check-in

Now, what should we choose to create: video ad or image ad?

● Most products that are problem-solving or have specific features, cannot be

👉 ​Here’s a video showing the difference between video ad vs image ad:

2. Winning video ad recipe

Furthermore, if we don’t have such a framework beforehand, we are risking on creating a

As always, some great video ad examples here to replicate:

4. Case study: my ad creative I’ve used/created

5. Action items / success check-in

STEP 1:​ CREATE A FACEBOOK BUSINESS MANAGER

STEP 2​: ADD A FACEBOOK PAGE TO YOUR BUSINESS MANAGER

1. Click the ​Gear Icon​ to navigate to Business Manager Settings

STEP 3:​ ADD A FACEBOOK AD ACCOUNT TO YOUR BUSINESS MANAGER

1. Click the ​Gear Icon​ to navigate to Business Manager Settings

2. TESTING PHASE: testing products

👉 Here’s a video showing the whole process on how to structure your

Structuring Your Campaign

● No sales or bad add to carts/checkouts.

Let’s go over each of these situations and what I do in these scenarios.

👉 No sales or bad add to carts/checkouts.

👉 No sales but good checkout/ATC.

👉 Break even or negative by less than $50.

The follow are the reasons I make a relaunch campaign:

8. SCALING PHASE: Initial Scale decision making Phase (2)

👉 Campaigns are dying out:

👉 Campaigns are doing really well, let me scale!

Step by step plan 👉

1. They are inconsistent for the first 5 days.

10. SCALING PHASE: CBO Scaling Phase 2

11. SCALING PHASE: Lookalikes

How I start testing lookalikes:

Here are the audiences in order that I will test them:

● All website visitors 180

The way I structure my lookalike test campaigns:

Analyzing/maintaining lookalike campaigns:

Scaling horizontally with lookalikes before doing CBO’s with them:

12.Case study: my Facebook ads results from testing to scaling

Here are the ​"LAUNCH"​ campaign ​adsets​ for my winning product:

I continued to perform these steps until ​I got 20 sales​.

3. Once got 20 sales:

● Duplicate my ​BEST performing adset (interest)​ into a ​new campaign

Adsets within that campaign:

👉 Here’s everything audio so it might be easier for you to follow along:

👉 Here’s an additional video on how to find winning products via Facebook

1. Go to https://canva.com/ and create a free account there.

👉 Here’s a video showing which apps has to be installed in your store:

👉 Here’s a video showing the difference between video ad vs image ad:

STEP 1: CREATE A FACEBOOK BUSINESS MANAGER

STEP 2: ADD A FACEBOOK PAGE TO YOUR BUSINESS MANAGER

1. Click the Gear Icon to navigate to Business Manager Settings

STEP 3: ADD A FACEBOOK AD ACCOUNT TO YOUR BUSINESS MANAGER

1. Click the Gear Icon to navigate to Business Manager Settings

Here are the "LAUNCH" campaign adsets for my winning product:

I continued to perform these steps until I got 20 sales.

● Duplicate my BEST performing adset (interest) into a new campaign

4. If I have at least 3 adsets with ROAS for 2/2.5 or more:

5. After 7 days, now it is time to make the 2nd CBO:

Adsets: (same ones as in the 4th step).

Website Visitors Lookalike campaign:

Website Visitors Lookalike adsets:

Add To Cart Lookalike campaign:

What do you get? More traffic and more paying customers.

1. https://www.aliexpress.com/store/807774 (clothing; great communications)

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