Ss 3
Ss 3
Ss 3
1
Impact of stock evaluation method
Quantity Unit Cost (€) Total cost
Opening
merchandise 100 100
inventory
Merchandise
60 80 Selling price per unit = 95 €
purchased
Available inventory*
Merchandise sold
Ending merchandise
40
inventory
2
Components inventory: FIFO
6
AN OTHER EXPLORATION OF PROFIT
An micro economic approach
Variable vs fixed costs
Variable costs are any costs that a company incurs that are associated with the number of
goods or services it produces. A company's variable costs increase and decrease with its
production volume. When production volume goes up, the variable costs increase. But if
the volume goes down, the variable costs follow suit.
Fixed costs remain regardless of whether goods or services are produced or not. Thus, a
company cannot avoid fixed costs. As such, a company's fixed costs don't vary with the
volume of production. Their mainly related to the structure of the company (overheads,
investments…)
Behavior of variable costs
THEORIE REALITY
Costs
Costs
THEORIE REALITY
Costs
Costs
Volume of activity Volume of activity
Examples of variable and fixed costs
Beta Sales Company
Contribution Format Income Statement
In % of In % of
revenue revenue
In N in N+1
Sales revenue 100% 100%
Explain the evolution
Variable costs 80% 78% of profit ?
Contribution margin 20% 22%
Fixed costs
15% 17%
13
Common-size income statement
All in function of sales revenue
In % of In % of
revenue revenue in Possible explanations of Contribution
In N N+1 Margin performance :
- Decrease in unit COGS (or other
Sales revenue 100% 100% Variable Costs),
Variable costs 80% 78% - Increase in selling price higher than
increase in unit COGS,
Contribution margin 20% 22% - Decrease in unit COGS higher than
decrease in selling price
Fixed costs
15% 17% - Or increase in selling price without
change in unit COGS
Operating profit or EBIT 5% 5%
14
Case study
Macro Hard
Break even point
The lever of activity for which the variable margin matches the fixed
costs is the break even point the volume of activity requiered for a
profit egal to 0.
Global
Rate of contibution margin x Turnover – fixed expenses = 0
Break even point = fixed expenses / rate of contribution margin
Break even point – graphic presentation
Costs structure: case PNG
20
PNG electric: target profit and
commercial goals
Target profit analysis:
We can compute the target income using following
equation
Sales = Variable expenses + Fixed expenses + Profit
$162Q = $126Q + 270,000 + $162,000
$162Q – $126Q = $432,000
$36Q = $432,000
Q = $432, 000 / $36
Q = 12,000 Units
Strategy to manage BE point
Q:
• Analyse the profit of this company
• Express the situation
• What do you think of the risks for this Cie
Profit and risk profil
N N+1 N+2 N+3 N+4
Revenu 1 121 345 1 546 789 2 123 456 2 546 789 3 270 521
Sales volume 11 213 16 453 24 231 29 656 39 467
Variable costs 675 467 990 456 1 450 678 1 864 568 2 585 980
Fixed costs 234 567 323 498 425 698 423 456 423 456
Contribution margin 445 878 556 333 672 778 682 221 684 541
Contribution margin rate 40% 36% 32% 27% 21%
Profit 211 311 232 835 247 080 258 765 261 085
Profit rate 19% 15% 12% 10% 8%
BEP 589 916 899 431 1 343 610 1 580 797 2 023 139
Safety margin 531 429 647 358 779 846 965 992 1 247 382
Safety index 47% 42% 37% 38% 38%
Cost structure evolution and risks
https://www.investopedia.com/terms/o/operati
ngleverage.asp
Operational lever (LO) : exemple
Produit A B
Revenu 100 100
VC 40 60
Contribution margin 60 40
M% 60% 40%
Fixed cost 40 20
Profit 20 20
LO = ……. …..
Profit = 0 Revenu * =
Profit = 40 Revenu * =
Operational lever (LO) : exemple
Produit A B
Revenu 100 100
VC 40 60
Contribution margin 60 40
M% 60% 40%
Fixed cost 40 20
Profit 20 20
LO = 3 2
Profit = 0 Revenu * = 66,67 50
Profit = 40 Revenu * = 133,33 150
Relation strategy / cost structure
Contribution
margin rate
Differencitation
Niche strategy strategy
High
Low High FC
Merci de votre attention.
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