A study on

“EMPLOYEE ENGAGEMENT”
With Reference to
ADANI WILMAR LIMITED, KAKINADA
A synopsis for project work submitted for the partial fulfilment of the
requirement for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
Submitted by
DAKE AJAY
Regd. No. – PG192001043
Under the guidance of
Mrs. DSB PALLAVI
Asst. Professor
Department of Management Studies (MBA)

Gayatri Vidya Parishad College For Degree And Pg Courses (Autonomous)

(Affiliated to Andhra University, Visakhapatnam.)
Accredited by AICTE
Accredited by NAAC
Rushikonda, Visakhapatnam-530045
(2019-2021)
 DECLARATION

I hereby declare that the project work entitled “A Study on Employee Engagement with

reference to ADANI WILMAR LIMITED” submitted by me to the Gayatri Vidya Parishad

College for degree and PG courses (A), Vishakhapatnam, in partial fulfilment of the

requirement for the award of the degree of Master of Business Administration is a record of

bonafide project work carried out by me under the guidance of MRS. DSB. PALLAVI, I

further declare that the work reported in this project has not been submitted and will not be

submitted, either in part or in full, for the award of any other degree or diploma in this

institute or any other institute or university

Place: KAKINADA DAKE AJAY

Date: (PG192001043)
 CERTIFICATE

This is to certify that the project report title “A Study on Employee Engagement

with reference to ADANI WILMAR LIMITED” submitted by DAKE AJAY

(PG192001043) in partial fulfilment for the award of degree of MASTER OF BUSINESS

ADMINISTRATION, Gayatri Vidya Parishad College for degree and PG courses (A),

Vishakhapatnam, is a record of bonafide work carried out by him under my guidance and

supervision.

Place: VISAKHAPATNAM D.S.B. PALLAVI

Date: Assistant Professor

 ACKNOWLEDGEMENT

I here, feel very grateful presenting this project report on “A Study on Employee

Engagement with reference to ADANI WILMAR LIMITED”. It was very nice

experience while working on this project.

I would like to express my sincere gratitude to Prof. S. Rajani, Principal & Director Gayatri

Vidya Parishad College for degree and PG courses (A), Vishakhapatnam. I extend my thanks

to Prof. KS. Bose, Head of the Department-MBA, Gayatri Vidya Parishad College for

degree and PG courses (A) Vishakhapatnam. For having given me this opportunity to do this

project.

I wish to record deep sense of gratitude and indebtedness to DR. V.V.V. SESHAGIRI RAO,

UNIT HR HEAD, and MR.K.RAJESH, HR MANAGER, ADANI WILMAR LIMITED,

KAKINADA, for their most valid suggestions and assistance in completing my report work

successfully for providing all the facilities and guiding me where ever necessary.

I would also like to thank authority of ADANI WILMAR LTD, KAKINADA. for helping

me by giving an opportunity to work with them, and the respondents of their kind co-

operation for filling up the questionnaire by spending their valuable time and giving back on

time, without their support I would never be able to complete my survey successfully.

Finally I would like to express my deep sense of gratitude to my beloved parents without

whose support and encouragement,, I would not have finished this work. I also express my

sincere thanks to friends and well-wishers too who helped me in preparing the project work

and made me to present it within time.

DAKE AJAY
(PG192001043)
 CONTENTS

TITLE PAGE NO.

Chapter 1 :
Introduction
Need of study
Objectives
Methodology of Study
Limitations
Chapter 2 :
Industry profile
Chapter 3 :
Company profile
Chapter 4 :
Conceptual Profile
Chapter 5 :
Data Analysis and Interpretation
Chapter 6 :
Summary
Findings
Suggestions
Conclusion
Bibliography
Annexure
 INTRODUCTION

EMPLOYEE ENGAGEMENT

Organizations have come to realize that in today’s constantly changing business scenario, the
most valuable resource that needs to be leveraged is human resource. This means not just
attracting the best talent and retaining them but keeping them motivated and committed to
achieving the organization goals.
Though Employee Engagement (EE) as a business buzzword has generated research and
steam since the new economy service industries like IT (Information Technology) and ITES
(IT enables services) have taken off, the origins of engagement are as old as mankind itself.
An engaged workforce produces better business results, does not hop jobs and more
importantly is an ambassador of the organization at all points of time. This engagement is
achieved when people consider their organization respects their work, their work contributes
to the organization goals and more importantly their personal aspirations of growth, rewards
and pay are met.

The Hay Group defines engaged performance as “a result that is achieved by stimulating
employees’ enthusiasm for their work and directing it toward organization success. This result
can only be achieved when employers offer an implicit contract to their employees that elicit
specific positive behaviours aligned with organization’s goals.”

Lanphear defines EE as “the bond employees have with their organization ” Lanphear further
espouses that “when employees really care about the business, they are more likely to go the
extra mile.”

Process of Employee Engagement

Since the mantra of success of any organization is the higher involvement, engagement and
dedication of employees towards their jobs and their continuous performance to attain more,
it is necessary to keep their spirits high, motivate them to perform their best always a nd
generate a breed of satisfied and dedicated employees. Employee Engagement is not a
onetime process that can quickly bring results; rather it is an ending process that will go on
till the existence of an organization.
As it is an established fact that there is a clear link between organizational performance and
employee engagement, every organization seeking sustenance and growth in the ever
changing world of work quickly respond to the needs of employees along with designing and
implementing a customized process to increase the levels of employee engagement.
The following are a few basic steps in this process based on the best industry practices.

i. Prepare and Design: The first step in the process is about discovering the specific
requirements of your organization and deciding the priorities. After that a customized design
of carrying the whole process can be designed. It is recommended to seek advice of expert
management consultant in order to increase the chances of getting it done right at the first
attempt.
ii. Employee Engagement Survey: Design the questions of the employee engagement survey
and deploy it with the help of an appropriate media. It can be either in printed form or set
online depending upon the comfort level of the employees and your questionnaire evaluation
process.
iii. Result Analysis: It is the most important step in the entire process. It is time when reports
are to be analyzed to find out what exactly motivates employees to perform their best and
what actually disengages them and finally compels them to leave the organization. The results
and information can then be delivered through presentations.
iv. Action Planning: ‘How to turn the results of the survey in to an action’ is a challenging
question that organizations need to deal with the utmost care. Coaching of line managers as
well as HR professionals is very important in order to tell them how to take appropriate
actions to engage employees. They should also be told about dos and don’ts so that they can
successfully implement the changes.
v. Action Follow-up: Action follow up is necessary in order to find out if the action has been
taken in the right direction or not and if it is producing the desired results.
 NEED FOR THE STUDY

The study will aim at establishing Employee Engagement at Adani Wilmar Limited Kakinada to

finding out the factors affecting Employee Engagement in large corporate organizations. This

will enable them respond to employee issues and challenges that they face in day to day

business.

Organizations will be able to understand the challenges of employee engagement and enable and

enable them to strategize on how to solve employee engagement problems to guarantee

continued existence in this competitive environment. It will also aid investment in Human

resource and information technology with the aim of improving performance.

The study will be important to the management of the organization since the management is

responsible for the day to day running of the company. The issues identified will affect the

actions of the managing either positively or negatively. The management of the various

companies in existence can also use this information when making decision towards improving

the performance of their companies. Human resources department may use the study findings to

better understand the employee engagement in the organization.

 OBJECTIVES

 To study the concept of employee engagement

 To study the industry and company profile of ADANI WILMAR

LIMITED, KAKINADA.
INDUSTRY PROFILE