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    SMM Vs DM

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    Abdul Latif Sahito
    Digital marketing encompasses a broader range of online marketing efforts, including social media marketing as well as other channels like websites, email, search engines, display advertising, and more. Social media marketing focuses specifically on platforms like Facebook, Twitter, Instagram, LinkedIn, and others. While social media marketing targets specific social media platforms and emphasizes visual content and engagement, digital marketing spans multiple online channels, content types, and metrics depending on the strategy and goals.

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    SMM Vs DM

    Uploaded by

    Abdul Latif Sahito
    11 views8 pages
    Digital marketing encompasses a broader range of online marketing efforts, including social media marketing as well as other channels like websites, email, search engines, display advertising, and more. Social media marketing focuses specifically on platforms like Facebook, Twitter, Instagram, LinkedIn, and others. While social media marketing targets specific social media platforms and emphasizes visual content and engagement, digital marketing spans multiple online channels, content types, and metrics depending on the strategy and goals.

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    Digital marketing encompasses a broader range of online marketing efforts, including social media marketing as well as other channels like websites, email, search engines, display advertising, and more. Social media marketing focuses specifically on platforms like Facebook, Twitter, Instagram, LinkedIn, and others. While social media marketing targets specific social media platforms and emphasizes visual content and engagement, digital marketing spans multiple online channels, content types, and metrics depending on the strategy and goals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    11 views8 pages

    SMM Vs DM

    Uploaded by

    Abdul Latif Sahito
    Digital marketing encompasses a broader range of online marketing efforts, including social media marketing as well as other channels like websites, email, search engines, display advertising, and more. Social media marketing focuses specifically on platforms like Facebook, Twitter, Instagram, LinkedIn, and others. While social media marketing targets specific social media platforms and emphasizes visual content and engagement, digital marketing spans multiple online channels, content types, and metrics depending on the strategy and goals.

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    01

    Breakdown

    DIGITAL MARKETING VS.


    SOCIAL MEDIA MARKETING
    WHAT'S THE DIFFERENCE?

    @orchonly
    02

    01
    Scope

    SOCIAL MEDIA MARKETING:


    specifically focuses on marketing efforts
    carried out on social media platforms like
    Facebook, Twitter, Instagram, LinkedIn, and
    others.

    DIGITAL MARKETING:
    term encompassing all marketing efforts
    conducted in the digital space, which
    includes not only social media but also other
    online channels like websites, email, search
    engines (SEO and PPC), content marketing,
    affiliate marketing, and more.

    @orchonly
    03

    02
    Channels

    SOCIAL MEDIA MARKETING:


    limited to social media platforms

    DIGITAL MARKETING:
    spans a wide range of online channels,
    including websites, email, search engines,
    social media, display advertising, and more.

    @orchonly
    04

    03
    Goals

    SOCIAL MEDIA MARKETING:


    building brand awareness, engagement,
    and community on social media platforms.

    DIGITAL MARKETING:
    lead generation, sales, website traffic,
    brand awareness, and customer retention.

    @orchonly
    05

    04
    Content Focus

    SOCIAL MEDIA MARKETING:


    heavily emphasizes content creation
    tailored to specific social media platforms.
    Visual content, such as images and videos,
    often plays a significant role.

    DIGITAL MARKETING:
    encompasses a broader range of content
    types, including website content, blog posts,
    email newsletters, whitepapers, and
    multimedia content.

    @orchonly
    06

    05
    Audience Targeting

    SOCIAL MEDIA MARKETING:


    allows for precise targeting based on
    demographic, psychographic, and
    behavioral factors available on social
    media platforms

    DIGITAL MARKETING:
    offers targeted advertising but can extend
    to broader strategies like SEO (where you
    optimize to reach users through search
    queries) and email marketing.

    @orchonly
    07

    06
    Metrics

    SOCIAL MEDIA MARKETING:


    KPIs for social media campaigns include
    engagement metrics likes, comments,
    shares, reach and impressions, click-
    through rates (CTR), and conversion rates

    DIGITAL MARKETING:
    KPIs depends on the specific channel and
    objective. For instance, paid search
    campaigns measure success through click-
    through rates (CTR) and conversion rates.
    Content marketing campaigns may assess
    success based on website traffic,
    engagement, and lead generation.
    @orchonly
    08

    FOLLOW FOR
    THE NEXT CONTENT
    UPDATE
    Use this as a handy reference when
    discussing digital and social media
    marketing strategies. Feel free to share it
    with anyone looking to distinguish between
    these essential facets of the digital
    marketing landscape. 🚀
    @orchonly

    Like and Save for


    comment later

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