TikTok Creator Marketplace Privacy Policy - Creators

Last updated: December 2020

If you are located in the US, TikTok Inc. is the controller responsible for your personal information. If
you are located in the European Economic Area (“EEA”), Switzerland or the UK (together, the
“European Region”), TikTok Information Technologies UK Limited (“TikTok UK”) and TikTok
Technology Limited (“TikTok Ireland”) as joint-controllers are responsible for your personal
information. If you are located in India, Bytedance (India) Technology Private Limited is the
controller responsible for your personal information. If you are not in the European Region, US, or
India, TikTok Pte. Ltd. (“TikTok Singapore”) is the controller responsible for your personal
information.
We are committed to protecting and respecting your privacy. This policy sets out the basis on which
your personal information will be processed for your participation in the TikTok Creator Marketplace
( “TCM”) which includes your use of the TCM dashboard (the “TCM Dashboard”) and display of
your TikTok profile to Brands on the TCM platform (“TCM Platform”).
This policy does not cover how your personal information is processed on the TikTok app (the
“TikTok App”). To find out more information on how your personal information is processed on the
TikTok App, please see the TikTok App Privacy Policy.
If you have any questions about how we use your personal information, please contact
privacy@tiktok.com.
1. The types of personal information we collect and use
When you sign up to participate in the TCM, we will process the following information which is
obtained from your TikTok profile:
● Your TikTok username and nickname;
● Your profile information;
● Your contact details (email address and phone number);
● Your rate;
● Your age;
● Your gender;
● Your intro;
● Your content labels;
● Your fans profile; and
● Your quotations.

We will also collect information you provide when you create a profile on TCM.

We will also automatically collect and process information generated from your browser or device
when you use the TCM Dashboard, including:

● Your IP address, which allows us to infer the city (and country) in which you are located;
● Browser and device settings; and
● Device ID.

We will also collect information about your activity and browsing history when you use the TikTok
App, including:

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 ● Information on your account based on your use of the TikTok App, for example, if you upload
content to the TikTok App covering fashion, we will tag your account as a “fashion” account;
● Information on the videos you uploaded to the TikTok App including the upload time and the
number of views, likes and shares for the last video you uploaded;
● The public comments on the videos you uploaded (although the name of each commenter
will not be disclosed);
● The number of followers you have or have had; and
● Information on the type of users who have viewed your content such as how old they are
and where they are from.
In addition, as you continue to use the TCM Dashboard, you may generate the following additional
data:

• Brands that you previously interacted with on the TCM Dashboard;

• Relationship between you and your followers (e.g. follow time, aggregated demographics
information about your followers);
• Campaigns with Brands that you previously participated in via TCM; and
• Data regarding the success of prior TCM campaigns, such as the total number of views,
likes, and shares, in addition to any clicks and views of the participating brand’s website and
app pages.
We will process this information for the purposes set out at paragraph 2 (How we use your personal
information and the legal basis for this) below.
2. How we use your personal information and the legal basis for this
We process the personal information set out at paragraph 1 (The types of personal information we
collect and use) because it is necessary for the performance of our contract with you.
We do this so that Brands on the TCM Platform can decide whether to contact you and discuss
whether to work with you on exciting new projects.
We will also use your information to notify you about changes to our service, provide you with user
support (including troubleshooting), enforce our terms and administer the TCM Platform and the
TCM Dashboard.
In order to comply with our legal obligations, we also use your personal information to help us detect
abuse, fraud and illegal activity on the TCM Platform or TCM Dashboard, to comply with legal
obligations or requests, enforce our agreement with you or to protect the rights, property or safety of
us, our users, a third party or the public as permitted by law.
If you are not in the European Region, to the extent that the applicable data protection laws in your
jurisdiction(s) require your consent for processing your personal information, you hereby give your
prior, express and informed consent and authorize us to process your personal information by
accepting this policy.
3. How we share your personal information
As described in paragraph 2 (How we use your personal information and the legal basis for this), we
will share your personal information with Brands that we think might be interested in you so that they
can decide whether to contact you and work with you in the future. To ensure you are as informed
as possible, we will aim to let you know before a brand contacts you and provide you with
background information on the brand so that you have a choice over which advertisers you engage
with.

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We use other companies in our corporate group and third-party service providers (such as cloud
service providers) to help us deliver the service to you.
We will also disclose your information to third parties in the event that we sell or buy any business or
assets (whether a result of liquidation, bankruptcy or otherwise) or if we sell, buy, merge, are
acquired by, or partner with other companies or businesses.

If required by the applicable laws or requested by authorities to the extent permitted by laws, we will
also disclose your personal information to the relevant law enforcement agencies, public authorities
or other organisations.

4. Where we store your personal information

If you are located in the European Region, your personal information will be processed outside of
the European Region. Where we transfer your personal information to countries outside the
European Region, we ensure that the personal information is transferred to countries recognised as
offering an equivalent level of protection or the transfer is made pursuant to standard data
protection clauses adopted by the European Commission. For a copy of these standard data
protection clauses, please contact us at privacy@tiktok.com.
For other jurisdictions besides European Region, your personal information will also be processed
outside your jurisdictions. Where we transfer your personal information to countries outside your
own, we have taken steps to ensure an adequate level of protection of your information irrespective
of where it is located. Without prejudice to this, we will also ensure that the transfer and/or
transmission of your personal information is carried out in accordance with this policy and the
requirements of the applicable laws. Please be informed that if the countries to which we may
transfer your personal information and/or in which our servers are located may be countries that are
not considered as having adequate level of protection by applicable laws in your jurisdiction, you
hereby explicitly consent and authorize us to transfer your personal information by accepting this
policy.
5. Rights for Users in the European Region
We offer you various settings to control and manage the personal information we have about you.
If you are located in the European Region, in accordance with applicable privacy law, you have
the following rights in respect of your personal information that we hold:

• Access Your Data: You can ask us, free of charge, to confirm we process your personal
information and for a copy of your personal information. You can also do this in-app.
• Delete Your Data: You can ask us to delete all or some of your personal information. You
can also do this in-app.
• Change or Correct Data: You can ask us to change or fix your data. You can also make
changes using the in-app controls and settings.
• Portability: You can ask for a copy of personal information you provided in a machine
readable form.
• Object or Restrict Use of Data and Withdraw Consent: You can ask us to stop using some or
all of your data, e.g. if we have no legal right to keep using it. You can ask us to stop
processing your personal information for direct marketing purposes; withdraw your consent
or ask us to stop making any automated individual decisions, including profiling. If you object
to such processing, we ask you to share the reason for your objection in order for us to
examine the processing of your personal information and to balance our legitimate interest in
processing and your objection to this processing.

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Before we can respond to a request to exercise one or more of the rights listed above, you may be
required to verify your identity or your account details.
For information about how to make these requests, you can contact us using the contact information
below, and we will review your request while considering applicable laws.
6. Rights for Users in the United States
If you are located in the United States, please see the TikTok App Privacy Policy to learn more
about your rights in respect of your personal information that we hold (whether collected through
your use of the TikTok App or your participation in TCM) and how to exercise those rights.
7. Rights for Users in the Rest of the World
If you are located in a jurisdiction outside of the European Region and the US, in accordance with
applicable privacy law, you have the following rights in respect of your personal information
that we hold:

• Access Your Data: You can access a copy of your personal information.
• Delete or Change Your Data: You can request rectification or removal of your personal
information.
• Object Use of Data: You have the right to object to processing in certain circumstances.
• Portability: You have the right to data portability where we process your personal
information because it is necessary for the performance of a contract and processing is
carried out by automated means.
• Automatic Decisions: You have the right not to be subject to automated decisions,
including profiling.
• Withdraw Consent: Where processing your personal information is based on consent, you
have the right to withdraw that consent.
• Complaint: You have the right to lodge complaints before the appropriate data protection
regulator.

If you are located in the following jurisdictions, in accordance with applicable privacy law, you
have the following additional rights in respect of your personal information that we hold:

Jurisdictions Additional Rights of User

1. Indonesia • Confidentiality. You can request to treat your personal information as
confidential and process accordingly.

Please contact us at https://www.tiktok.com/legal/report/privacy if you would like to exercise any of

your rights or if you have any questions relating to your personal information.
8. The security of your personal information
We take steps to ensure that your information is treated securely and in accordance with this policy.
Unfortunately, the transmission of information via the internet is not completely secure. Although we
will do our best to protect your personal information, for example, by encryption, we cannot
guarantee the security of your information transmitted via the TCM Platform or TCM Dashboard,
which means any transmission is at your own risk.

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We have appropriate technical and organisational measures to ensure a level of security
appropriate to the risk that may be posed to you and other users. We maintain these technical and
organisational measures and will amend them from time to time to improve the overall security of
our systems.
We will, from time to time, include links to and from the websites of our partner networks,
advertisers and affiliates. If you follow a link to any of these websites, please note that these
websites have their own privacy policies and that we do not accept any responsibility or liability for
these policies. Please check these policies before you submit any information to these websites.
9. How long we keep your personal information
We retain your information for as long as it is necessary to provide you with the service so that we
can fulfil our contractual obligations and rights in relation to the information involved. Where we do
not need your information in order to provide the service to you, we retain it only for so long as we
have a legitimate business purpose in keeping such data. However, there are occasions where we
are likely to keep this data for longer in accordance with our legal obligations or where it is
necessary for the establishment, exercise or defense of legal claims.
After you have terminated your participation in TCM, we store your information in an aggregated
and anonymised format.
10. Changes
We will notify you of any material changes to this policy through a notice provided via the TikTok
App or by other means. The “Last Updated” date at the top of this policy reflects the effective date of
such policy changes.
11. Who we are and how to contact us
If you have questions or complaints regarding this policy, or if you wish to contact Our Data
Protection Officer, you can do so by emailing privacy@tiktok.com or at the following postal address:
For users resident in the United States: TikTok Inc., Attn: TikTok Legal Department, 5800 Bristol
Parkway, Suite 100, Culver City, CA, 90230, United States.
For users resident in the UK: TikTok Information Technologies UK Limited, 125 Kingsway, London
WC2B 6NH, United Kingdom.
For users resident in the European Region (other than the UK): TikTok Technology Limited, 10
Earlsfort Terrace, Dublin, D02 T380, Ireland.
For users resident in India: Bytedance (India) Technology Private Limited, 15th fl, WeWork, C-20,
G-Block, Bandra-Kurla Complex, Bandra (East), Mumbai, Mumbai City, Maharashtra.

For users resident in the rest of the world: TikTok Pte Ltd, 1 Raffles Quay, #26-10, South Tower,
Singapore 048583.
If contacting us does not resolve your complaint, you have the right to complain to your local data
protection supervisory authority.