Brand

Manual
June 2022
hi there,
welcome to TIVA Creative
about
This brand manual was created to guide and help you use our brand elements, as it
outlines the general rules when using TIVA Creative’s brand assets and showcasing her
content. Consistent use of these assets helps people easily recognize references to TIVA
Creative and maintains the brand uniformity and consistency across all touch points.

Who is this manual for?

This guide is for anyone who wants to use TIVA Creative’s brand assets in:
-marketing or advertising
-partnerships
-digital product designs
-print purposes
-other designs

It will briefly cover guidelines for the primary assets approved for use and available.
brand
logo
Logo Signature
The combination of the TIVA Creative logo and tag line
makes up our complete signature.

Inspire, Teach & Support

logo

Inspire, Teach & Support

tagline

Inspire, Teach & Support

logo signature
Logo lockup
The logo lockup also means
the arrangement of the logo
icon and wordmark.

Our logo must be applied con-

sistently to all our marketing &
social materials for global
visual recognition.

tiva creative
horizontal logo vertical logo

Any logo lockup not according to this specified above shouldn’t be used.
Logo icon
The logo icon is the brand mark
alone withiut the wordmark
(brand name)

brand mark Round social media Square social media

(logo icon) display picture display picture
clear space
the clear space is the required
distance between the logo and
the edge of a canvas or other
logos (incase of partnerships)

brand mark horizontal logo vertical logo

(logo icon)
one color version
one color refers to the black and white version
of the logo.

This should be used when the logo in its origi-

nal color conflicts wth the background on
which it’s placed.

It can also be used in print designs

For one color & print purposes, the logo

(either icon or full logo) should be all white
on black background
tiva creative

For one color & print purposes, the logo

should be all black
(either icon or full logo)
on white background
tiva creative
the dont’s of the logo
the logo icon or full logo
should never be used in any of
the listed forms below.

do not put the logo inside any shape

general dos & don’ts

do’s don’ts
Follow guidelines found in this guide Don’t modify the design or color of our
assets by stylizing, warping, or modifying
Use the cleat space guide to leave enough their color or shape. (If you are unable to use
space around the logo assets for them to the correct color due to technical limitations,
be clear and uncluttered. you may revert to black and white).

Use the brand assets at a legible size. Don’t use any icons or images to represent
the company other than what is found in
To ensure accurate and consistent use, this manual.
never alter, rotate, embellish or attempt
to recreate TIVA Creative’s brand assets.
brand
personality
brand personality
Our brand personality defines
who we are, how we relate with
ourselves and our customers.

To fulfil our corporate brand vision, we must remain and always keep in mind who we are:

we teach:
We work with our clients to help them learn and understand innovative and digital ways
to soar their businesses.

we inspire:
we work with our clients to develop the ability to do creatively and digitally carry out their
businesses activities, soaring their business..

we support:
we provide assistance to businesses’ digital operations, enabling teams to perfoem opti-
mally and efficiently with digital tools..
our
color
venetian red rich black white
Hex - #c90d0d Hex - #000000 Hex - #ffffff
RGB - 201 , 13 , 13 RGB - 0 , 0 , 0 RGB - 255 , 255 , 255
CMYK - 0 , 94 , 94 , 21 CMYK - 0 , 0 , 0 , 100 CMYK - 0 , 0 , 0 , 0
Pantone - 20-0061 TPM Pantone - 20-0198 TPM Pantone - P 179-1 C
our
typograpgy
Primary Font

Mark Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Hairline | Regular | Medium | Medium Italics | Bold | Bold Italics | Heavy | Heavy Italics | Black

Secondary Font

Lusitana
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Regular | Bold
stationery
 Business Card without QR code Business Card with QR code

3.5 in
0.45 in

0.45 in
2 in

1.21 in 1.21 in

Front Front
Safe area 270° curve
for print from the logo icon

Individual Name
Title/Designation Individual Name
Title/Designation

Phone Number 1
Phone Number 1
Address
Official Email
Official Website

Back Back

Medium / Font size 8

Regular / Font size 7

Bold / Font size 12

 Letterhead paper

tiva creative
270° curve
from the logo icon

Opacity at 15

Phone Number 1
Phone Number 1
Address
Social Media
Official Website Social Handles | Official Website

front Back
 Month XX, 20XX

John Sample
1234 Main Street
Minneapolis, MN 55405

Dear Mr. Sample,

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viverra, erat ut egestas vulputate

Sincerely,
The sender’s Name

Phone Number 1
Phone Number 1
Address
Social Media
Official Website
 Envelope
safe area/
distance from edge

Phone Number 1 | Phone Number 1

Address | Official Website
 Social Media
with full logo

social media handles website social media handles | website

Left aligned, top left placement for the logo bottom center placement
bottom left placement for social handles for both logo, social handles & website
right aligned bottom left placement for the website
 Social Media
with logo icon

social media handles website social media handles | website

Left aligned top left placement for the logo Left aligned, bottom left placement for the logo
bottom left placement (aligned with the logo) for social handles bottom right placement for social handles & website
bottom right placement for the website
Thank You