BACHELOR OF BUSINESS ADMINISTRATION (BBA), HONORS PROGRAMME

(2015-17)

INSTITUTE OF BUSINESS & COMPUTER STUDIES

SIKSHA ‘O’ ANUSANDHAN (DEEMED TO BE UNIVERSITY),

BHUBANESWAR, ODISHA, INDIA

The Institute of Business & Computer Studies, SOA University offers a three-year Graduation
Programme in Business Administration with Honors in four Functional areas of Management. The
Structure of the Course Curriculum is given below.
FIRST SEMESTER
Code TITLE MARKS CREDIT L T P
BBA 101 Fundamentals of Management 100 4 4 1 0
BBA 102 Business Mathematics 100 4 4 1 0
BBA 103 Micro Economics 100 4 4 1 0
BBA 104 Fundamentals of Psychology & 100 4 4 1 0
Sociology
BBA 105 Computers for Management 80 3 3 1 0
BBA 106 Communication Skills 80 3 3 1 0
SESSIONAL
BBA 105L Computers for Management Lab 20 1 0 0 1
BBA 106L Communication Skills Lab 20 1 0 0 1

SECOND SEMESTER
Code TITLE MARKS CREDIT L T P
BBA 201 Organizational Behavior 100 4 4 1 0
BBA 202 Statistics for Management 100 4 4 1 0
BBA 203 Macro Economics 100 4 4 1 0
BBA 204 Financial Accounting 100 4 4 1 0
BBA 205 Basics of Financial Management 100 4 4 1 0
BBA 206 Business Communication 80 3 3 1 0
SESSIONAL
BBA 206L Business Communication Lab 20 1 0 0 1

THIRD SEMESTER
Code TITLE MARKS CREDIT L T P
BBA 301 Cost Accounting 100 4 4 1 0
BBA 302 Human Resource Management 100 4 4 1 0
BBA 303 Business Law 100 4 4 1 0
BBA 304 Principles of Marketing 100 4 4 1 0
BBA 305 Business Environment 100 4 4 1 0
BBA 306 Management Information System 80 3 3 1 0
SESSIONAL
BBA 306L Management Information System Lab 20 1 0 0 1
 L: Lecture, T: Tutorial, P: Practical

FOURTH SEMESTER
Code TITLE MARKS CREDIT L T P
BBA 401 Introduction to Financial Markets 100 4 4 1 0
BBA 402 Production and Operation Management 100 4 4 1 0
BBA 403 Disaster Management 100 4 4 1 0
BBA 404 Indian Ethos and Values 100 4 4 1 0
BBA 405 Marketing Management 100 4 4 1 0
BBA 406 Fundamentals of Business Research 80 3 3 1 0
Methods
SESSIONAL
BBA 406L Business Research Methods Lab 20 1 0 0 1
BBA 407P Summer Internship Project 100 6 0 0 6

FIFTH SEMESTER (Honors)

Code TITLE MARKS CREDIT L T P
BBA 501 Strategic Management 100 4 4 1 0
BBA 502 Operation Research 100 4 4 1 0
BBA 503 Banking Practice and Management 80 3 3 1 0
SESSIONAL
BBA 503L Banking Practice and Management Lab 20 1 0 0 1
First Three Subjects from any One
Group

SIXTH SEMESTER (Honors)

Code TITLE MARKS CREDIT L T P
BBA 601 Entrepreneurship and Small Business 100 4 4 1 0
BBA 602 Enterprise Resource Planning 100 4 4 1 0
BBA 603 Supply Chain Management 100 4 4 1 0
Rest three Subjects (including
concerned labs) from the same Group
BBA 607P Dissertation Project 100 6 0 0 6
 Marketing Group:
Code TITLE MARKS CREDIT L T P
BBM504 Consumer Behavior 100 4 4 1 0
BBM505 Service Marketing 100 4 4 1 0
BBM506 Advertising and Sales Promotion 100 4 4 1 0
BBM604 Selling & Sales Management 100 4 4 1 0
BBM605 Rural Marketing 100 4 4 1 0
BBM606 Retail Marketing 100 4 4 1 0

Accounting & Finance Group:

Code TITLE MARKS CREDIT L T P
BBF504 Management Accounting 100 4 4 1 0
BBF505 Financial Statement Analysis 100 4 4 1 0
BBF506 Auditing 100 4 4 1 0
BBF604 Risk Management & Insurance 100 4 4 1 0
BBF605 Investment Fundamentals 100 4 4 1 0
BBF606 Introduction to Tally 80 3 3 1 0
SESSIONAL
BBF606L Introduction to Tally Lab 20 1 0 0 1

HRM Group:
Code TITLE MARKS CREDIT L T P
BBH504 Manpower Planning 100 4 4 1 0
BBH505 Employee Welfare & Social Securities 100 4 4 1 0
BBH506 Industrial Relations 100 4 4 1 0
BBH604 Labour Legislation 100 4 4 1 0
BBH605 Compensation Management 100 4 4 1 0
BBH606 Learning and Development 100 4 4 1 0

Computers & IT Group:

Code TITLE MARKS CREDIT L T P
BBC504 Computer Networks 100 4 4 1 0
BBC505 E-Commerce 100 4 4 1 0
BBC506 Artificial Intelligence and Expert System 100 4 4 1 0
BBC604 Internet and Web Page Design 80 3 3 1 0
BBC605 Data Base Management System 80 3 3 1 0
BBC606 Introduction to ‘C’ Programming 80 3 3 1 0
SESSIONAL
BBC604L Internet and Web Page Design Lab 20 1 0 0 1
BBC605L Data Base Management System Lab 20 1 0 0 1
BBC606L Introduction to ‘C’ Programming Lab 20 1 0 0 1
Projects and Dissertation Reports:

I. SUMMER INTERNSHIP PROJECT

Each student shall undergo practical training of maximum eight weeks during the vacations after
fourth semester in an approved business / industrial / service organization and submit at least two
copies of the Summer Training Report to the Dean of the Institution within two weeks of the
commencement of the Fifth Semester. The Summer Training Report shall Carry 100 marks. It
shall be evaluated in the form of students’ presentation by an Internal Board of Examiners to be
formed by the Dean of the Institution. This internal Board of Examiners shall comprise of a
minimum of five Internal Faculty Members along with the internal faculty supervisor. The
Internal Supervisor shall award marks out of 50 and all other members will award marks out of
rest 50.

II. FINAL YEAR DISSERTATION PROJECT

During the fifth and sixth semester each student shall undertake a dissertation work to be pursued
by him / her under the supervision of an Internal Supervisor to be appointed by the Dean. Both
the subject and the name of the Supervisor will be approved by the Dean of the Institution. The
Dissertation Report in duplicate along with one soft copy in a CD will be submitted at least four
weeks prior to the commencement of the End Term Examination of the Sixth Semester. This
Report shall carry 100 marks. These shall be evaluated in the form of Viva Voce by an External
Examiner appointed by the University for 50 marks and for the rest of the 50 marks by an
Internal Board of Examiners to be appointed by the Dean of the Institution. This internal Board
of Examiners shall comprise of a minimum of five Internal Faculty Members along with the
internal faculty supervisor.

BBA FIRST YEAR SYLLABUS

Semester-1
BBA 101 FUNDAMENTALS OF MANAGEMENT
Objective:
The course aims at providing fundamental knowledge and exposure to the concepts, theories and
practices in the field of management.

Unit I (8 Hrs.) Basic Concepts and Evolution of Management Thoughts

Management, Managerial roles & skills, Management as a science, art or a profession,

Contributions from classical, neo classical and modern approach.
Unit II (6 Hrs.) Planning, Organizing & Staffing
Nature, scope and objectives of planning; Types of plans; Planning process; Business
forecasting; MBO; Concept, types, process and techniques of decision-making; Bounded
Rationality.

Unit III (6Hrs.) Organizing: Concept, nature, process and significance

Organizing: Concept, nature, process and significance; Principles of an organization; Span of
Control; Departmentation; Types of an organization; Authority-Responsibility; Delegation and
Decentralization; Formal and Informal Organization. Staffing: Concept, Nature and Importance,
Process of Staffing.

Unit IV (12 Hrs.) Directing: Motivation, Leadership & Communication

Nature and Importance of motivation; Types of motivation; Theories of motivation: Maslow,

Herzberg, X, Y and Z; Leadership: meaning and importance; Traits of a leader; Leadership
Styles, Tannenbaum & Schmidt Model and Managerial Grid. Communication: Types, Process,
Barriers and Overcoming barriers.

Unit V (8 Hrs.) Controlling

Nature and Scope of control; Types of Control; Control process; Control techniques: traditional
and modern; Effective Control System.

Suggested Readings:
 Stoner, Freeman and Gilbert Jr.; Management, Prentice Hall of India, New Delhi.
 Prasad L. M, Principles and Practices of Management, Sultan Chand & Sons, New Delhi.
3. Tripathi P.C. and Reddy P.N.; Principles & Pracitices of Management, Tata
McGrawHill.
4. Gupta, C.B.; Management Concepts and Practices, Sultan Chand and Sons, New Delhi.
5. Ghuman K. and Aswathappa K; Management: Concept, Practice and Cases; Tata
McGrawHill.
6. Koontz. O Donnel and Weirich; Management, Tata McGraw Hill Publishing Company,
New Delhi.
7. Chopra R.K.; Principles & Pracitices of Management, Sun India Publication.
 BBA-102 BUSINESS MATHEMATICS
Objective:
This course aims at equipping student with a broad based knowledge of, mathematics with
emphasis on business applications.

Unit I (10 Hrs.) Principle of Counting, Set Theory

Permutations and Combination, Concept of Factorial, Permutation with Restriction, Circular

Permutation and Combination with restriction. Set Theory: Definitions, Properties, Operations,
and Business Applications.

Unit II (8 Hrs.) Matrices and Determinants

Basic concepts of Matrix: Row, column, size, transpose, inverse and rank of a matrix, equality of
matrices, square, diagonal and triangular matrices, Operations on matrices and its properties,
Matrix equations: Solving systems of linear equations by using matrix inversion on method and
Cramer’s rule.

Unit III (8 Hrs.) Functions & Rectangular Coordinates

Basic concepts: domain, image, range, and equality of functions, Operation on functions:
Combination, composition and finding the inverse. Concepts of Coordinates, graph, x‐intercept,
y‐intercept, graphs of the basic algebraic functions, Straight lines (graphs, slope, equation
forms), quadratic functions, Exponential and logarithmic functions: graphs and properties

Unit IV (6 Hrs.) Differential Calculus

Concepts, Rules of differentiation, Chain Rule of differentiation, Derivative of different types of

functions,

Unit V (8 Hrs.) Applications of derivative

Maxima and Minima theory of derivatives, Concavity and convexity of curves, points of
inflexion, Business applications of maxima and minima theory

Suggested Readings

 Thukral,J.K.; Business Mathematics, BVP Publications-latest edition

 Raghavachari, M.; Mathematics for Management, Tata McGraw Hill.
 Vohra N. D; Quantitative Techniques in Management; Tata McGraw Hill.
 Sancheti and Kapoor; Business Mathematics, latest edition; Sultan Chand & Sons
 Soni,R.S.; Business Mathematics, latest edition; Pitamber Publishing House.
 Bhardwaj, R.S.; Mathematics for Economics and Business, Excel Books.
 BBA 103 MICRO ECONOMICS

Objective:
The objective of this subject is to give understanding of the basic concepts and issues in micro
economics and their application in business decisions.

Unit I (6 Hrs.) Introduction and Fundamental concepts

Nature, Scope, Definitions of Micro Economics, Contribution and Application of Micro

Economics to Business. Micro Vs. Macro Economics.

Unit II (6 Hrs.) Consumer Behaviour

Cardinal Utility Approach: Diminishing Marginal Utility, Law of Equi-Marginal Utility. Ordinal
Utility Approach: Indifference Curves, Marginal Rate of Substitution, Budget Line and
Consumer Equilibrium.

Unit III (8 Hrs.) Demand Analysis

Theory of Demand, Law of Demand, Movement along Vs. Shift in Demand Curve, Concept of
Measurement of Elasticity of Demand, Factors affecting Elasticity of Demand

Unit IV (12 Hrs.) Production Function

Meaning and Concept of Production, Factors of Production and production function. Fixed and
Variable Factors. Law of Variable Proportion, Returns to a Scale.

Unit V (8 Hrs.) Cost Function & Market Structures

Cost concepts, Cost Function, Short & Long Run Cost function, Economies and Diseconomies of
Scale. Different types of Market Structures and its Characteristics, Price-Output decision in
perfect competition.

Suggested Readings:

1. Dwivedi, D.N.; Managerial Economics, Vikas Publishing House.

2. Ahuja H. L.; Principles of Microeconomics; S. Chand & Company Ltd.
3. Gupta G. S; Managerial Economics; Tata McGraw Hill.
4. Chaturvedi, D.D. and S. L. Gupta; Business Economics, Brijwasi Publishers.
5. Mehta, P. L.; Managerial Economics, Sultan Chand & Sons.
6. Koutsoyiannis, A.; Modern Micro Economics, Macmillan Press Ltd.
7. Salvator,Dominick,Managerial Economics,McGraw-Hill Book Company
 BBA 104 FUNDAMENTALS OF PSYCHOLOGY AND SOCIOLOGY

Objective: To help students to acquire an appreciation for psychological concepts in general.

Unit I Basic Psychological Processes (8HOURS)
Introduction to psychology, Current psychological perspectives, biological, behaviouristic,
cognitive approach. Methods: Experimental, Introspection, Case Study. State of Consciousness –
Concepts, Biological Rhythms, Waking states of Consciousness, sleep.

Unit II Remembering & Intelligence (8HOURS)

Remembering: Encoding, storage and Retrieval Process, Three Memory Systems: Sensory,
Working & Long Term Memory. Forgetting: Decay, Interference, Retrieval failure, motivated
forgetting & amnesia. Intelligence: Nature, influence of heredity & environment on intelligence.
Creative and artificial intelligence

Unit III Sociological Prospective in Management (8HOURS)

Introduction to sociology, Concept, Inter-relationship of sociology with other discipline:
psychology, political science, economics, management and law. Development of sociology:
economic and social development, development process: Sanskritization, westernization,
industrialization, secularization, modernization, globalization and liberalization. Sociological
theory: August Comte’s Positivism theory, Marxist theory, Social Darwinism theory.

Unit IV Social Deviance and its Impact (8HOURS)

Concept of social deviance causes. Social disorganization: crime and delinquency, while collar
crime, corruption. Family disorganization: broken family, juvenile delinquency, divorce, causes
and consequences of family disorganization, impact on society and corporate.

Unit V Mental Disorders and Social Behavior (8HOURS)

Mood disorder, Anxiety disorder, schizophrenia, personality disorders. Social thought:
attribution, social cognition, prejudice and attitude.

Suggested Readings:
 Baron, R.A. Psychology: The Essential Science, Newyord, Alyn & Bacon.
 Zimbardo, P G & Weber A.L-Psychology, Newyork, Harper Collins College
 Vidya Bhushan & D.R. Sachdeva, An Introduction to Sociology, Himalaya
th
Publication, 44 EditionPublication.
st
 Bhatacharya, D.C., Sociology, Vijaya Publishing House, Kolkata, 1 edition, 2002.
 BBA 105 COMPUTERS FOR MANAGEMENT
Objective:
The objective of this course is to give an introduction to modern computer systems and highlight
the role played by it in managing today’s business.

Unit I (08 Hrs.) Basics of Computer and Evolution

Evolution of computer; Data and Information; Various fields of application of computers;
Concepts of Hardware, Software, Human ware and Firmware; Different Generation of
computers; Types of software (System and Application); Compiler and Interpreter; Generation of
language (Machine Level, Assembly, High Level, 4GL). Data Representation: Different Number
System.

Unit II (08 Hrs.) Input & Output Devices and Memory

Types and characteristics of different input and output devices, Computer Memory: Primary
Memory (ROM and it’s type – PROM, EPROM,EEPROM, RAM) Secondary memory- SASD,
DASD Concept, Magnetic Disks – Floppy disks, Hard disks, Magnetic Tape, Optical disks – CD
ROM and it’s type (CD ROM, CD ROM-R, CD ROM-EO, DVD ROM Flash Memory).

Unit-III ( 12 Hrs.) Programming Overview

Program logic – use of flowcharts, algorithms and pseudo-codes, Steps in Programming
Development, C Language – An Overview ,Data types and Operators in C Language, Input and
output Functions, Array ,Preprocessor Directives.

Unit IV (4 Hrs.) Operating System Concept

Introduction to operating system; Function of OS, Types of operating systems, Booting
Procedure, Start-up sequence.

Unit V (8 Hrs.) Concept of Data Communication and Networking

Networking Concepts, Types of networking (LAN, MAN and WAN), Communication Media,
Mode of Transmission (Simplex, Half Duplex, Full Duplex), Analog and Digital Transmission.
Synchronous and Asynchronous Transmission, Different networking Topologies. Networking
devices-Hub, Switch, Router, Gateway.

Suggested Readings:

1. Leon and Leon; Introduction to Information Technology, Leon Tech World.

2. Sinha, Kr. Pradeep and Preeti Sinha; Foundations of Computing, BPB Publication.
3. Dash Manoranjan & Laha Y ,”Mangerial Computing”, Vrinda Publications New Delhi.
4. Saxena, Computer Applications in Management, Vikas Publication, New Delhi
 B. Ram, Computer Fundamentals, New Age Publications, New Delhi
 Rajaraman, V., C omputer Fundamentals, PHI, New Delhi
 BBA 106 COMMUNICATION SKILLS

Objective: The objectives are to prepare the students to become aware of their communication
potential and sensitive to the challenges that the industry poses and also develop the skills of
effective communication.

Unit – I (8 hrs) Basics of Communication

Concept, Communication Process, Communication Barriers, Communication in Business. Types

of Communication, Methods of Communication – Verbal & Non- verbal, spoken & written.

Unit – II (12 hrs) Language and Communication

Introduction, Language functions – descriptive, expressive and social. Language usage in
different context: to ask for information, help, permission, to inform, enquire, attract, influence,
regulate and entertain, to instruct, command, request, accept, refuse, prohibit, persuade, and
promise. Expressing emotion and attitude. Friendly communication. Bias free and plain English.
Formal and Informal style.

Unit – III (12 hrs) Language Structure

Verb Basics: Regular & Irregular Verbs, Transitive & Intransitive Verbs, Verb Tenses, Subject
Verb Agreement, Voice of Verbs, Mood of Verbs. Pronoun Basics: Multiple antecedents, unclear
antecedents, Gender Neutral Pronouns, Case of Pronouns. Parallel Structure, Modifiers:
Misplaced Modifiers, Dangling Modifiers, Punctuation.

Unit – IV (4 hrs) Professional Skills -I

Oral Presentation Skills: The three steps Oral Presentation Process – Planning Writing &
Completing, Using Visual aids.

Unit –V (4 hrs) Professional Skills -II

Communication in Teams: Types of Teams, Developing a team Strategy, Group Dynamics.
Negotiation Skills. Brainstorming through Oral Case Analysis: Preparation Steps & Presentation
of Oral case Analysis

Suggested Readings:

1. Geoffrey Leech and Jan Svartvik, A communicative Grammar of English, Longman

2. Koneru A; Professional Communication; Tata McGraw Hill.
3. John Sealy, Oxford Guide to Writing and Speaking, OUP.
4. Rizvi M. A; Effective Technical Communication; Tata McGraw Hill.
5. Dona. J. Young, Foundations of Business Communication : An integrative approach,
TMH
6. Swati Samantaray, Business Communication and Communicative English, SCS
7. Bovee, Thill & Schwartzman, Business Communication Today, Pearson Education
8. Penrose, Rasberry & Myers, Business Communication for managers, Thomson South
Western
9. Rao & Das, Communication Skills, Himalaya Publishing House
 Semester-2
BBA 201 ORGANIZATIONAL BEHAVIOUR
Objective:
The course aims to provide an understanding of basic concepts, theories and techniques in the
field of human behaviour at the individual, group and organizational levels in the changing
global scenario.

Unit I (8 Hrs.) Introduction

Concept and nature of Organizational behaviour; Contributing disciplines to the field of OB; OB
Models; Understanding human behaviour; Challenges and Opportunities.

Unit II (6 Hrs.) Individual Behaviour

Biographical Characteristics; Ability; Values; Attitudes-Formation, Theories,

Organisation related attitude, Relationship between attitude and behavior; Learning-
Theories and reinforcement schedules.

Unit III (7 Hrs.)Interpersonal Behaviour

Personality – determinants and traits; Emotions; Perception –Process and errors.

Unit IV (10 Hrs.) Group Behaviour & Team Development

Concept of Group and Group Dynamics; Types of Groups; Formal and Informal Groups;
Stages of Group Development, Group Norms, Group Cohesiveness; Group Think and
Group Shift. Group Decision Making; Inter Group Behaviour; Concept of Team Vs.
Group; Types of teams; Building and managing effective teams.

Unit V (9 Hrs.) Organization Culture and Conflict Management

Organizational Culture: Concept, Functions, Socialization; Creating and sustaining

culture; Managing Conflict: Sources, types, process and resolution of conflict; Managing
Change; Managing across Cultures; Empowerment and Participation.

Suggested Readings:
 Prasad, L.M.; Organizational Behaviour, Sultan Chand & Sons.
 Stephen P., Robbins; Organizational Behaviour; “Prentice Hall of India Pvt. Ltd.”,
New Delhi.
 Luthans, Fred; Organizational Behaviour, Tata McGraw Hill, New Delhi.
 Chabbra,T.N. & Singh,B.P., Organization Behavior,Sultan Chand & Sons.
 Khanka, S.S.; Organizational Behaviour, Sultan Chand and Sons, New Delhi.
6. Joseph, Weiss; Organization Behaviour and Change, Vikas Publishing House.
 BBA-202 STATISTICS FOR MANAGEMENT
Objective:
The objective of this paper is to develop student’s familiarity with the basic concept and tools in
statistics. These techniques assist specially in resolving complex problems which serve as a
valuable guide to the decision makers.

Unit I (9 Hrs.) Descriptive Statistics

Definition, Importance & Limitation of Statistics. Formation of frequency distribution. Date

Series Graphic presentation of frequency distribution: Pie Chart, Bars, Histogram, Ogives.
Measures of central tendency: Mean, Median and Mode; Partition values: quartiles, deciles and
percentiles. Measures of Dispersion: Range, Quartile Deviation, Mean Deviation, Standard
Deviation, Root Mean Square Deviation.

Unit II (9 Hrs.) Correlation Analysis

Concepts & Types of Correlation; Assumptions of correlation analysis; Coefficients of

Correlation; Measurement of correlation- Karl Pearson’s Methods; Spearman’s rank correlation;
Coefficient of Determination, Pitfalls and limitations associated with correlation analysis;
Managerial applications.

Unit III (10 Hrs.) Regression Analysis

Introduction; Need of Regression Analysis in Business Forecasting; Concepts of Simple Linear

Regression; Scatter Plot; Regression Lines, Equations and Coefficients; Concepts of Multiple
Regression Analysis.

Unit IV (7 Hrs.) Probability Theory and Estimation

Basic Concepts of Probability; Rules of Probability; Conditional Probability; Random Variables:

Discrete and Continuous; Probability Distribution: Binomial, Poission, and Normal.
Theory of Estimation and Hypothesis Testing Procedure

Unit V (5 Hrs.) Theory of Estimation and Testing of Hypothesis

Concept of Estimation, point estimate, Interval Estimate Hypothesis: Types, Errors, Test
of significance & procedures.
Suggested Readings:
1. Gupta, S.P. Statistical Methods, Sultan Chand & Sons.
2. Beri G. C., Business Statistics, Tata McGraw Hill
3. Sancheti, D.C. & Kapoor, V.K.; Statistics-Theory, Methods and Applications, , Sultan
Chand & Sons.
 Swain A. K. P. C. , A First Course in Statistics with Applications, Kalyani Publishers
 Levin Richard I. & Rubin David S., Statistics for Management, Prentice-Hall India
 Arulmozhi G. and Muthulakshmi S.; Statistics for Management; Tata McGraw Hill
 BBA 203 MACRO ECONOMICS
Objective:
The objective of this paper is to develop the concepts on Macroeconomic variables, working of
an economy, and how business decisions are affected with the influence of macro variables in
business.

Unit I (6 Hrs.) Concepts of Macro Economics and National Income Determination

Definitions, importance, limitations of macro-economics, macro-economic variables. Circular

flow of income, leakages and injections in circular flow.

Unit II (6 Hrs.) National Income Concepts

National Income: Concepts, definition, methods of measurement, problems in measurement of

national income.

Unit III (10 Hrs) Macro Market Analysis

Theory of full employment and income: classical, modern (Keynesian) approach, consumption
function, relationship between saving and consumption. Investment function, concept of
marginal efficiency of capital and marginal efficiency of investment.

Unit IV (9 hrs) Money Market

Functions and forms of money, Supply of Money, Credit creation by commercial banks, Central
Banking: Functions and credit control, Demand for money: Theories of interest rate.

Unit V (9 Hrs) Inflation & Trade Cycle

Inflation: Meaning, Cost Push Vs Demand Pull Inflation, Sectoral and Structural Inflation,
Causes of Inflation, Policy measures to control inflation. Trade Cycle: Concepts, Phases, Causes,
Effects, Stabilization policies.

Suggested Readings:
1. Dwivedi, D. N.; Macro Economics, Tata McGraw Hill.
2. Mishra, S. K. and V. K. Puri; Modern Macro-Economics Theory, Himalya Publishing
House.
3. Gupta G. S; Macroeconomics: Theory & Applications; Tata McGraw Hill.
4. Edward Shapiro; Macro-Economics Analysis, Tata McGraw Hill.
5. R. Dornbusch and S. Fischer, Macro Economics, 9th Edition, 2010, Tata McGraw Hill,
India
6. Mankiw, Principle of Economics, Thomson
 BBA 204 FINANCIAL ACCOUNTING

Objective: The primary objective of the course is to familiarize the students with the basic
accounting principles and techniques of preparing and presenting the accounts for user of
accounting information.

Unit-I (10 Hrs.) Fundamentals of Accounting, Accounting Principles and Standards

Evolution, Definition, Characteristics, Limitations of Accounting, Book Keeping and
Accounting, Accounting as Science and Art, Users of Accounting Information, Difference
between Management Accounting and Financial Accounting, Accounting Equation.
GAAP, Accounting Concepts, Accounting Conventions, Introduction to Accounting Standards
and IFRS.

Unit-II (6 Hrs.) Accounting Process

Journalizing: Journal, Rules of Debit and Credit, Subsidiary Books, Ledger Posting and Trial
Balance.

Unit-III (10 Hrs.) Final Accounts of Sole Proprietorship with adjustments

Final Accounts meaning, components of financial statements. Final Accounts of sale
proprietorship with adjustment

Unit IV (6 Hrs.) Capital & Revenue Expenditure and Income

Classification of Income, Expenditure, Receipts. Difference between Capital Expenditure &
Capitalized Expenditure, Difference between Capital Expenditure and Revenue Expenditure.

Unit V (8 Hrs.) Depreciation Provisions and Reserves

Concept, Causes, Features of Depreciation Accounting, Objectives of Providing Depreciation,
Fixation of Depreciation Amount, Methods of charging Depreciation, Depreciation Policy, AS-6
(Revised).

Suggested Readings:

1. Maheshwari, S.N. and S. K. Maheshwari; An Introduction to Accountancy, Vikas

Publishing House.
2. Vijayakumar T; Accounting for Management; Tata McGraw Hill.
3. Gupta, R.L. and V.K. Gupta; Financial Accounting: Fundamentasl, Sultan Chand
Publishers.
4. Monga,J.R., An Introduction to Financial Accounting, Mayoor Paperbooks.
5. Bhattacharya, S.K. and J. Dearden; Accounting for Manager – Text and Cases, Vikas
Publishing House.
6. Maheshwari, S.N. and S.K. Maheshwari; Advanced Accountancy, Vikas Publishing
House.
 BBA 205 BASICS OF FINANCIAL MANAGEMENT

Course Objectives:
 To acquaint the students with the concept of finance along with the sources and utilization of
funds.
 To impart knowledge on the capital structure, cost of capital and of the firm.

Module – I Introduction of Business Finance (10 Hrs.)

Scope of Finance, Finance functions, Objectives of Financial Management: Profit versus wealth,
Sources of Finance – Ordinary Shares. Rights Issue of Equity Shares, Debentures, and Preference
Shares, Terms Loans, Retained earnings as an internal source of fund, Time Value of Money. Reasons
for Time Value of Money; Future Value of Single Amount; Future Value of an Annuity, Present Value
of a Single Amount; Present Value of an Annuity; Multi Period Compounding

Module – II Capital Structure and Leverage (8 Hrs.)

Meaning of Capital structure, Features of an appropriate Capital Structures. Meaning of Financial
Leverage, Measures of financial Leverage, Financial leverage and shareholders Return, Operating
Leverage – concept and Implications, Combining financial and operating leverage

Module – III Cost of Capital (6 Hrs.)

Meaning and Significance of cost of capital, the cost of capital and opportunity cost concept.
Determining component cost of capital – cost of equity, Cost of preference shares and cost of Debt
Weighted Average Cost of Capital (WACC) and Investment Evaluation, Floatation Cost,

Module – IV Capital Budgeting (8 Hrs.)

Capital Budgeting – meaning, nature and significance of capital budgeting decision, importing
evaluation techniques – discounted cash flow techniques profitability Index (PI) net present value
(NPV), and internal rate of return (IRR), non discounted cash flow techniques – pay back (PB) method.
Average rate of return (ARR)

Module – V Working Capital Management & Dividend Fundamentals (8 Hrs.)

Concepts of Working Capital; Need for Working Capital; Determinants of Working Capital;
Computation of Working Capital; an Elementary Knowledge of Component of Working Capital
Management: - Cash Management, Receivables Management and Inventory Management.
Dividend Policy Decisions - Introduction, Meaning of Dividend; Forms of Dividends

Suggested Reading:
1. Khan, M. Y. & Jain, P. K., Financial Management, Tata McGraw Hill, New Delhi.
2. Chandra, P., Financial Management, Tata McGraw Hill, New Delhi.
3. Pandey, I. M., Financial Management, Vikas Publishing House
4. James, C. Vanhorne, Financial Management and Policy, Prentice Hall of India Pvt. Ltd., New
Delhi.
5. Chandra Prasanna, Financial Management, Tata McGraw Hill, New Delhi.
 BBA 206 BUSINESS COMMUNICATIONS

Objective: The objectives are to prepare the students to acquire some of the skills needed in handling
day to day managerial situation such as writing letters, paragraphs, reports, organize meetings, prepare
agenda, draft resolution and minutes.

Unit– I (9 hrs) Writing at Work

Preparation of a business report – format, length, structure. Writing a business proposal–structure and
layout. Writing Business Letters – Letter Formats: Block Format, Modified Block Format & Simplified
Format

Unit – II (9 hrs) Writing for Managers

Preparing notes, Paragraph writing & Comprehension, Précis writing, Basic parts of memos, Writing E-
mail messages. Documentation: References, notes and bibliographies.

Unit – III (13 hrs) Job Preparedness

Writing a curriculum vitae (Chronological , functional & Chrono-functional), Writing the Job
application letter – Solicited & Unsolicited application Letter. Group Discussion – GD Mistakes, GD
Preparation, Facing an interview, Types of Interview.

Unit – IV (4 hrs) Corporate Readiness-I

Organizing a meeting, preparing an agenda, chairing a meeting.

Unit –V (5 hrs) Corporate Readiness-II

Drafting resolutions, writing minutes. Media Management – Inviting Media Response, the press release
& Media Interviews.

Suggested Readings:

1. Bovee, Business Communication Today, Pearson Education

2. Sethi A and Adhikari B; Business Communication; Tata McGraw Hill.
3. Dona. J. Young, Foundations of Business Communication: An integrative approach, TMH.
4. Rovi and Rai, Business Communication, Himalaya Publisher.
5. The Chicago Manual of style (part 2 section 15), Prentice Hall of India.
6. Sushil Bahl, Business Communication Today, Sage Publishers.
7. Kitty O Locker & Stephen Kyo Kaczmarek, Business Communication, Tata Mc. Graw – Hill.
 BBA SECOND YEAR SYLLABUS
Semester-3
BBA 301 COST ACCOUNTING
Course Objectives:
 To familiarize students with basic knowledge of Cost Accounting.
 To provide basic knowledge on important Methods and Techniques of costing.
 To enable the students to analyse and evaluate cost data for the purpose of cost ascertainment,
planning, control and decision making.

Module – I Introduction to Cost Accounting (8 Hrs.)

Meaning and Definition, Objectives, Nature and Scope, Advantages, Limitations, Differences between
Cost Accounting and Financial Accounting and Management Accounting.

Elements of cost, classification of cost, Methods of costing, Techniques of costing, Preparation of Cost
Statements (Cost Sheets)

Module – II Accounting for Material Cost (8 Hrs.)

Classification of material cost, Procurement procedures, Stores Procedures, Store Records, Bin Card,
Store Ledger, Issue of Material, Material Control, Techniques of Material Control.

Module – III Accounting for Labour Cost and Oberheads (8 Hrs.)

Labour Cost: Meaning and type, Organisation for Accounting and control of labour cost, Techniques for
controlling labour cost – Assessment of manpower planning, Time keeping and Time booking, Time
study, Motion study, Idle time, overtime Labour Turnover, Methods of wege payment, characteristics of
an ideal wage system.

Overheads: Meaning, Classification, Allocation Apportionment and Absorption of overheads.

Module – IV Methods of Costing (8 Hrs.)

Job costing, Contract costing, Process Costing.

Module – V Techniques of Costing (8 Hrs.)

Marginal Costing: Meaning, contribution analysis, P/V ratio, Break Even Analysis and Profit Volume
Graph.
Standard Costing: definition, Basic concepts of material and labour standards, Variance Analysis.
Budget and Budgetary Control: Definition, Meaning and objectives of Budgetary Control, Types of
Budgets.

Suggested Reading:
1. Khan & Jain, Cost Accounting, Tata McGraw Hill.
2. Jawahar, Cost Accounting, Tata McGraw Hill.
3. Wilson, Cost Accounting, Himalya publications.
4. Gupta, Sharma, Ahuja, Cost Accounting, FK publications
5. Nigam & Jain: Principles & Practices, PHI Learning
6. Bal, swain, Bal, A New Approach to Cost Accounting, S Chand & Co. Ltd. New Delhi
 BBA 302 HUMAN RESOURCE MANAGEMENT

Course Objectives:
 To acquaint the students with the Human Resource Management its different functions in
an organizational context
 To develop the students with human approach with a strong theoretical background that will
be suitable for employees and benefit the organization

Module – I Introduction to HRM (8 Hrs)

Definition and concept of H. R. M. and personnel Management, H.R.M. and Human Resource
Development, Scope of HRM, Importance of H.R.M., Functions of HRM, Role of HR Manager,
Limitations of HRM-Challenges before H. R. M.

Module – II Human Resource Planning & HR Procurement (8 Hrs)

Definition, objectives and importance of Human Resource planning, Process of Human Resource
planning, factors influencing estimation of Human Resources.

Concept of Recruitment: Recruitment policy, Sources of Recruitment, Selection procedure, Promotion

and demotion policy- Transfer policy.

Module – III Training and Development (8 Hrs)

Meaning and Definition of Training, Objectives and Importance of Training, Identification of Training
Needs, Training Methods, Evaluation of Training Programme.

Concept of Management Development: Management Development Process and methods Evaluation of

Management Development Programme,

Module – IV Wage & Salary Administration (8 Hrs)

Definition and Types of Wages, Methods of wage payments, Factors influencing Employee
Remuneration, Determining the level of remuneration: Profit sharing-Fringe Benefits and Employee
services- Wages & Salary Administration.

Module – V Performance Appraisal (8 Hrs)

Concepts and objectives of performance Appraisal, Appraisal Process, Performance Appraisal Methods,
Uses and limitations of Performance Appraisal.

Suggested Reading:
1. Dessler Gary, Human Resource Management, Pearson, Prentice Hall, 10th Edition, 2008, New
Delhi.
2. A.M. Sharma - Personnel and Human Resource Management, Himalaya Publishing House.
3. C. B. Mamoria - Personnel Management, Himalaya Publishing House.
4. Rao, V .S.P, Human Resource Management, Excell Books,2nd Edition,20052005,New Delhi.
 BBA 303 BUSINESS LAW

Course Objectives:
 To offer students a firsthand exposure to the legal aspects of business, so as to enable them to
face the real-life world with a positive mind-set.
 This will also educate and familiarize students with actual legal situations regarding the
following subjects listed below.

Module – I Law of Contract (10 Hours)

Contract Act: Offer and Acceptance, Consideration, Free consent, Legality of object and consideration,
Performance and Discharge of contract.

Module – II Law of Sales (6 Hours)

Sale of Goods Act: Sale and Agreement to sell, Conditions and Warrantees, Transfer of property, Finder
of goods. Performance of contract of sale.

Module – III Negotiable Instruments Act (6 Hours)

Definition and characteristics of Negotiable instrument, Different types of negotiable instruments,
Parties to a negotiable instrument and their capacity, Dishonour of cheques, Discharge of a Negotiable
Instrument.

Module – IV Intellectual Property Rights (6 Hours)

Copyright Act 1957, Patents Act
1970; Consumer Protection Act 1986
Salient features and objectives, Different Consumer redressal Forums, Procedures for disposal of
complaints.

Module – V Company Law (12 Hours)

Definition, Characteristics and Kinds of Companies, Steps in Formation of Company. Memorandum of
Association, Articles of Association and Prospectus.

Suggested Reading:
1. N.D. Kapoor – Business Law, Sultan Chand & Sons
2. K. R. Bhandari – Business Law, Himalaya Publishing House
3. Saravanavel, Sumathi & Samantaray - Business Law, Himalaya Publishing House
4.
5. M. C. Kuchhal & Deepa Prakash – Business Legislation for Management, Vikas Publishing
House.
6. S.S. Gulson- Marcantile Law, Excel Books.
7. A.Pathak - Legal Aspects of Business, Tata-McGraw Hill Co. Ltd
 BBA 304 PRINCIPLES OF MARKETING

Course Objectives:
 To identify the foundation terms and concepts those are commonly used in marketing.
 To identify the essential elements for effective marketing practice.

Module – I Introduction to Marketing (9 Hours)

Definition, Nature, Scope and Importance of Marketing; Market Vs. Marketing; Basic marketing
concepts; Marketing Vs. Selling; Marketing environment; Concept of Marketing Mix; Market
Segmentation, Targeting and Positioning.

Module – II Product Decision (8 Hours)

Product strategy; product innovation and diffusion; Product development; Product lifecycle and product
mix.

Module – III Pricing (4 Hours)

Pricing Decisions: Designing pricing strategies and programmes, pricing techniques.

Module – IV Place Decision (9 Hours)

Types of channels; meaning & importance; channels strategies; designing and managing value network
and marketing channel; managing retailing; Physical distribution; marketing logistics and supply chain
management.

Module – V Promotion Decision (10 Hours)

Advertising: meaning and importance; types; media decisions; promotion mix; Personal Selling: Nature,
importance and process; Direct Marketing; Sales Promotion (push versus pull strategy).

Suggested Readings:
1. Saxena R, Marketing Management, 4th Edition, Tata McGraw Hill, 2009.
2. Varshney R L & Gupta S L; Marketing Management: Text & Cases, Sultan Chand & Sons, 2014
3. Kotler P & Armstrong G; Principles of Marketing Management, Pearson Prentice Hal, 14th
Edition, 2011.
4. Kumar A and Meenakshi N, Marketing Management, 2nd Edition, Vikas Publishing House Pvt.
Ltd., 2011.
5. Lal R, Quelch J. A and Rangan V. K, Marketing Management: Text and Cases, Tata McGraw
Hill, 2005.
 BBA 305 BUSINESS ENVIRONMENT

Course Objectives:
 The basic objective of this course is to familiarize the students with the nature and dimensions of
evolving business environment in India to influence managerial decisions.

Module – I Framework of Business Environment (8 Hrs.)

Meaning of Environment-internal, external, micro and macro environment. Competitive structure of
industries, environmental analysis: Features, Process and limitations of environmental analysis.

Module – II Economic Environment of Business (8 Hrs.)

Nature of Economic Environment. Economic factors-growth strategy, Economic system, Economic
planning in India, nature and structure of the economy. Liberalisation, Privatistaion and Globalisation,
Industrial policy, Fiscal Policy.

Module – III Socio-Cultural, Political and Legal Environment of Business (8 Hrs.)

Nature and impact of culture on business, culture and globalization, social responsibilities of business.
Business and society, social audit.

Political Environment: Elements of Political environment, Government and Business, Economic roles
of government. The constitutional environment, rationale and extent of state intervention.

Legal Environment: Legal environment and business, competition Act, FEMA and Consumer
Protection Act.

Module – IV Technological Environment (8 Hrs.)

Elements of Technological environment, Impact of technology on business, Innovation, technological
leadership and followership, sources of technological dynamics, impact of technology on globalization,
transfer of technology, time lags in technology introduction, status of technology in India. Management
of technology, features and impact of technology.

Unit – V International Environment (8 Hrs.)

Trends in global trade & investment; balance of payments/trade, foreign direct investment and
collaboration. Multinational Corporations (MNCs), International

Economic Institutions: WTO, World Bank, IMF, Foreign Trade Policy.

Suggested Reading:
1. Dr. Francis Cherunilam, Business Environment Text & Cases, Himalaya Publishing House,
2. Mishra, S.K. and Puri V.K., Economic Environment of Business, Himalaya Publishing House,
3. Paul Justice, Business Environment – Text and Cases, TATA McGraw Hill Publishing
4. K. Aswathappa, Essential of Business Environment, Himalaya Publishing House
5. Bedi Suresh, Business Environment, Excel Books, New Delhi.
 BBA 306 MANAGEMENT INFORMATION SYSTEM

Course Objectives:
 To enable the students to trace the growing importance of information system, vital role in decision
making, role of computers in this task and it emphasis on the system, development process &
approaches
 To expose students on the recent development in MIS Systems and to focus on best practices, tools
and models to implement an effective IS management system

Module – I Foundation of Information System in Business (8 Hours)

System Concepts and its components, Information system (IS) and its role in Business Types of
information System, Management information System: Meaning – Definition, Nature & Scope,
Characteristics of MIS, MIS classification and its function.

Module – II Database Management Approach (8 Hours)

Database Management: Fundamental Data Concepts Data Resource Management, Types of Databases,
Database structure-hierarchical, network, relational, object-oriented, and multidimensional models. Data
Warehouses and Data Mining, Traditional File Processing, The Database Management Approach, E-R
Model, DBMS Components and function

Module – III E-Commerce and M-Commerce (8 Hours)

E-commerce – Internet Business Models, Categories of e-commerce, E-payments and its types. M-
Commerce – Concepts and its Application, Digital marketing, Search optimization. Cloud computing

Module – IV Cross Functional System (8 Hours)

Transaction Processing System (TPS) its Types and applications, Decision Support System (DSS) in
business, DSS and its Components, Customer Relation Ship Management, Enterprise resource Planning

Module – V Development of MIS (8 Hours)

System development Life Cycle – Investigation, Analysis, Design, Implementation and maintenance.
Implementation – Planning, Challenges, Evaluation, Stages of Implementation, Process and approaches.
Testing/QA.

Suggested Reading:
1. Laudon & Laudon, “Management Information System”, Prentice Hall of India, New Delhi,2nd
Edition, 2010
2. O’Brien, J,Marakas G & Behl R “Management Information System”, McGraw Hill, New Delhi,
10th Edition,2013
3. Dash, M.R, Laha, J., “ Managerial Computing”, Brinda Publication, New Delhi, 1st Edition,
2010
4. Murdick R G, Ross E J ,”Information System for Modern Management”, New Delhi,3rd Edition,
PHI,2000
5. Jawadekar, “Management Information System”, Tata McGraw Hill, New Delhi,2007
6. Davis G B & Olson M H , “Management Information Systems”, Tata McGraw Hill, New
Delhi,2nd Edition, 2008
7. Murthy C. S. V , Management Information System , Himalaya Publication,3rd Ed, New
Delhi,2010
8. Turban, E ,Jay, A, “DSS and Intelligent System”, Pearson , New Delhi,6th Edition,2002
 BBA 306L MANAGEMENT INFORMATION SYSTEM LAB

1. Design a Database and create required tables. For e.g. Bank, College Database
2. Apply the constraints like Primary Key, Foreign key, NOT NULL to the tables.
3. Write a sql statement for implementing ALTER, UPDATE and DELETE
4. Write the queries to implement the joins
5. Write the query for implementing the following functions: MAX(), MIN(), AVG(), COUNT()
6. Write the query to implement the concept of Integrity constrains
7. Write the query to create the views
8. Perform the following operation for demonstrating the insertion, updation and deletion using the
referential integrity constraints
9. Write the query for creating the users and their role.
10. Implementing security features to the database
 Semester-4

BBA 401 INTRODUCTIONS TO FINANCIAL MARKETS

Course Objectives:
To introduce the economy and the financial system and provide the students various concepts of
financial markets, specifically stock market operations and the derivatives market.

Unit I (7 Hrs) Indian Financial System

Money market and capital market: Meaning, nature and features, capital market & money market
instruments and innovation in financial instruments. Primary capital market scenario in India

Unit II (7 Hrs) Financial Intermediaries

Primary market intermediaries, primary market activities, methods of raising resources from primary
market; secondary market scenario in India, reforms in secondary market, organization and management

Unit III (09 Hrs) Institutional Structure in Indian Financial System

Investment Banks, Merchant Banking: Role & functions, Credit Rating Agencies, SEBI: Objectives &
Functions. Depositories: NSDL & CDSL. Meaning and benefits of mutual funds, types of mutual funds,
OTCEI

Unit IV (09 Hrs) Trading in Stock Market

Listing Procedure, IPOs, Types of traders, Types of Brokers, trading and settlement, BSE & NSE, stock
market index (SENSEX & NIFTY), short sales.

Unit V (08 Hrs) Introduction to Derivative Market

Meaning of Financial Derivatives, Forward & Future contracts, options & swaps, currency derivatives,
commodity derivatives

Suggested Readings:
1. Khan, M. Y., Indian Financial System, Tata McGraw Hill.
2. Bhole, L. M & Mahukud, J., Financial Institutions and Markets, Tata McGraw Hill.
3. Mohan, R., Growth with Financial Stability- Central Banking in an Emerging Market, Oxford
University Press.
4. Mishkin, F. S & Eakins, S. G., Financial Markets and Institutions, Pearson Education.
 BBA 402 PRODUCTION AND OPERATIONS MANAGEMENT

Course Objectives:
• To familiarize the students with the concepts, tools and practices of POM
• To learn about the decisions and processes of operations management in a Manufacturing
industry.

Module – I Introduction to Production & Operations Management (8 Hrs.)

Concept of Production and Operations Management, Objectives, functions, Role and responsibilities of
operation’s managers, Decision making in Production and Operations Management, Types of
production System, Product Planning & Development, Process of New Product Development and
Product Design.

Module – II Plant Location & Plant Layout (9 Hrs.)

Plant Location: Location factors, selection procedures, Methods (Qualitative & Quantitative),
Bridgeman’s Dimensional Analysis; Plant Layout: Concepts, Objectives, Factors affecting plant layout,
Types of plant layout and Systematic layout planning (SLP).

Module – III Work Study & Job Design (8 Hrs.)

Work Study: Concept, objectives, scope and benefits, Methods study procedure, Motion study, Work
Measurement Technique: Direct Time study and Work sampling/Activity sampling Performance rating
and allowances, Job Design.

Module – IV Production Planning and Control (PPC) (7 Hrs.)

Production Planning and Control (PPC): Production planning strategy, main function of PPC,
production control, elements of production control Routing and Scheduling in production, Aggregate
Production Planning.

Module – V Inventory management & Quality Management (8 Hrs.)

Inventory management: Basics, inventory costs, inventory control techniques- ABC analysis & EOQ;
Quality concepts, cost of quality, Statistical Quality Control (SQC).

Suggested Readings:
1. Adam, E. Everett and Ebert, J. Ronal Jr., ‘Production and Operations Management’ Prentice Hall of
th
India, New Delhi 5 Edition, 2005.
rd
2. Chary, S,.N., Production and Operations Management’, Tata McGraw Hill, New Delhi, 3 edition,
2008
3. Aswathappa, K. & Bhat K. S., ‘Production and Operations Management’ Himalaya Publishing
rd
House, New Delhi, 3 Edition, 2011
4. Bedi, Kanishka., ‘Production and Operations Management’ Oxford University Press, New
nd
Delhi, 2 Edition, 2007
 BBA 403 DISASTER MANAGEMENT

Course Objectives:
• To provide an insight to various disaster both natural and man-made and to find the reasons and
remedies.
• To find ways to coordination and employ an integrated all-hazards risk based approach for
mitigation, response, continuity of operations, recovery, and preparedness planning.

Module – I Atmosphere & Hydrosphere (12 Hrs.)

Structure of the atmosphere; Pressure, temperature, precipitation, Cloud classification and formation;
Carioles force; El Nino phenomenon; Western disturbances; Energy model and budget of the earth
Primary differentiation and formation of core, mantle, crust, atmosphere and hydrosphere; magma
generation and formation of igneous rock; weathering; erosion; transportation and deposition of earth’s
material by running water; river meandering and formation of ox-bow lake

Module – II Depletion of Natural Capital (6 Hrs.)

Development as causes of disasters; rapid population growth, environmental pollution; epidemics;
industrial accidents and chemical releases; multipurpose project and resettlement issues; humanitarian
assistance in emergencies

Module – III Floods & Landslides (8 Hrs.)

Flood plains, drainage basins, nature and frequency of flooding, flood hazards, urbanization and
flooding, flood hydrographs, Dams barrages and river diversions, creation of reservoir, influence on
micro-climate, impact on flora and fauna
Landslide analysis, determination of stability and safety factor

Module – IV Earthquakes & Tsunamis (8 Hrs.)

Earthquakes- Preliminary concepts, seismic waves, travel-time and location of epicenter, nature of
destruction, a seismic designing, quake resistant buildings and dams.
Tsunamis – causes and location of tsunamis; disturbance in sea floor and release of energy, travel time
and impact on fragile coastal environment Volcanoes- Causes of volcanism, volcanic materials,
geographic distribution of volcanoes

Module – V Coastal Hazards & Climate Change (6 Hrs.)

Coastal hazards – tropical cyclone, coastal erosion, sea level changes and its impact on coastal areas and
coastal zone management.
Climate change – Emissions and Global warming, impact on sea level in south Asian
region Environmental disruptions and their implications

Suggested Readings:
1. Bose, B. C., Introduction to Disaster Management, Neha Publishers & Distributers, New Delhi.
2. Gupta, Harish K., Disaster Management, Orient Blackswan, India
3. Kapoor, Mukesh, Disaster Management, NIDM Publications, New Delhi
4. John M. Wallace and Peter V. Hobbs, Atmospheric Science: An Introductory Survey,
Academic Press, New York.
 BBA 404 INDIAN ETHOS & VALUES
Course Objectives
 To acquaint the students with the subject along with its relevance to managerial decision making.
 To improve the ability of students to understand and apply the essence of Indian ethos and values in
today’s business scenario.

Module I Indian Ethos and values (8 Hrs)

Principles of Management as per ancient Indian context, quality of work life and work ethics, essential
features of Indian Ethos and insight, Indian Wisdom and Modern Management, Managerial
Effectiveness (Indian Ethos for Management).
Values:- the Wealth of Character, Dharma in the East and integrity in the West, Dharma of
Organisation/Management, Ethical values vs skills, values and quality of work, values and HRD, need
of value based Holism in Indian Management.
Module II Business Ethics (8 Hrs)
Concept, objectives, sources, A model of ethics, types of ethics, need and importance, factors
influencing business ethics, Kohlverg’s Theory, Functions of Ethics, Moral standards, Beliefs and their
Role..
Module III TQM and Management in the future (8 Hrs)
TQM and human values, Three aspects of TQM, HRD interventions in TQM, vtpdd functional self
managed teams.
Value Based holistic management, Social Accountability, Management and Organisation in future,
Trends in Business Environment, Work and Organisational Life, Competitive Advantage.
Module IV Ethical Decision Making (8 Hrs)
Concept, Role of Moral Philosophies in Decision Making, suggestions for ethical Decision making, The
Ethical organization, Ethical issues for Manager, difficulties in decision making, Levels of decision
making.
Module V Ethics in Corporate Social Responsibility (8 Hrs)
Introduction, Four Faces of Social Responsibility concept of CSR, Four stage Continum, Framework of
social Orientations, Thought-Action (T- A) Analysis.
Suggested Readings:
1. Sherlekar S.A: Ethics in Management, Himalaya Publishing House
2. Murthy C.S.V: Business Ethics, Himalaya Publishing House.
 BBA 405 MARKETING MANAGEMENT

Course Objectives:
• To give complete idea about the relationship between marketing and other management
functions.
• To acquaint the students about the concept of marketing skill through internet.

Module – I Marketing Plan (8 Hrs.)

Importance of Marketing Plan; Basic Components of Marketing Plan; Marketing Oriented Strategic
Planning, Stages of Strategic Marketing Plan, Marketing Audit.

Module – II Consumer Behaviour (10 Hrs.)

Scope of Consumer Behaviour, Buying decision process, Factors influencing buying behaviour,
Industrial buying behaviour.

Module – III Sales Management (8 Hrs.)

Types of sales organization, Sales process. Salesmanship, Sales Policy, Recruitment and Managing
Sales force, Sales incentives and negotiation.

Module – IV Digital Marketing (8 Hrs.)

Concept and Applications of Digital Marketing, Understanding Digital Marketing Process, Marketing
products on e - Commerce sites

Module – V Social Media Marketing (6 Hrs.)

Integrating Social media for marketing campaign, Leveraging Search Engine Optimization (SEO) for
Social Media, Using Facebook as a Marketing Tool

Suggested Readings:
th
1. Kotler P & Armstrong G; Principles of Marketing Management, Pearson Prentice Hal, 14
Edition, 2011.
2. Gupta, S.L., Sales & Distributions Management, Excel Books, 2003.
3. Anderson, R. Professional Sales Management, Englewood Cliffs, New Jersey
Prentice Hall Inc. 1992.
4. Richard R. Still, Edward W. Cundiff, Norman A.P. Govoni, Sales Management: Decisions,
Strategies, and Cases; Prentice Hall of India, 1999.
5. Jan Zimmerman and Deborah Ng; Social Media Marketing All-in-One For Dummies, 3rd
Edition, Wiley Publication, 2015
 BBA 406 FUNDAMENTALS OF BUSINESS RESEARCH METHODS

Course Objectives:
• The course aims at equipping students with an understanding of research process, tools and
techniques in order to obtain the findings of the study.
• To familiarise the students with data preparation and analysis through Excel and Report Writing.

Module – I (8 Hrs.)
Research Methodology: An Introduction: Meaning of Research, Objective of Research, Significance
of Research, Types of Research, Research Process, Selecting the Research problem, Necessity of
defining a problem.

Module – II (8 Hrs.)
Research Design: Meaning, Need for research design, features of a good design, Different Research
designs.
Sampling Design: Census and Sample Survey, Steps in Sampling design, Sampling Process, Types of
Sampling – Non probability Sampling Techniques, Probability sampling Techniques.

Module – III (8 Hrs.)

Data Collection: Collection of Primary data, Collection of Secondary data Questionnaire Designing.

Measurement and Scaling Techniques: Measurement in research Measurement Scales – Nominal,

Ordinal, Interval and ratio.

Module – IV (8 Hrs.)
Data Preparation Processing and Analysis of Data: Editing, Coding, Cross Tabulation Statistics in
Research, Practices through Excel (Basic Concepts).

Module – V (8 Hrs.)
Interpretation and Report Writing: Meaning of Interpretation, Techniques of interpretation,
Significance of Report Writing, Different Steps in writing Report, layout of the Research Report.
Guidelines for writing a report, Report Format, Guidelines for evaluating a report.

Suggested Reading:
1. C.R. Kothari: Research Methodology, New Age International Publishers
2. K.V. rao: Research Methodology, sterling Publishers,
3. Srivastava and Rego : Business Research Methodology Tata McGraw Hill
4. Rajinder Nargundhkar : Marketing Research, Tata McGraw Hill
5. Cooper and Schindler, Business Research Methods, Tata McGraw Hill
 BBA 406L BUSINESS RESEARCH METHODS LAB

1) Prepare a report on "How to prepare a Research Proposal”.

2) Develop a Structured Questionnaire
3) Conduct a Email Survey
4) Conduct a Web-based Survey
5) Do data paration in Microsoft Excel
6) Using Excel to clean and prepare Data for Analysis
7) Data preparation and Descriptive Statistics (use ASCII)
8) Use SPSS for data analysis
9) Do Literature Review on a selected Research topic
10) Prepare a PPT on Research Report

BBA THIRD YEAR SYLLABUS

 Semester-5
BBA 501 STRATEGIC MANAGEMENT

Course Objectives:
This course aims to expose students to various perspectives and concepts in the field of
Strategic Management, covering all the functional areas of business decision.

UNIT I (8 HRS.) FUNDAMENTAL CONCEPTS

The Importance of Strategic Management, Schools of thought in Strategic Management,

Dimensions and Levels of Business Strategy.

UNIT II (10 HRS.) COMPETITIVE STRATEGY

M. Porter’s Five Force Model Shaping Competitive Strategy, Generic Strategies and its
Significances, Value Chain Analysis and its Business Applications,

UNIT III (8 HRS.) CORPORATE STRATEGY

Stability, Growth and Retrenchment Strategies, Expansion, Diversification, Business

Portfolio Analysis

UNIT IV (6 HRS.) STRATEGY IMPLEMENTATION

Structure, Systems and People, McKinsey 7 S Framework

UNIT V (8 HRS.) RECENT TREND IN INDIA

Effect of Demonetization, 2016 on Business Strategy, Core Competence for gaining

Competitive Advantages in Indian Industries.

Suggested Readings

1. Kazmi Azahar-Strategic Management and Business Policy, Tata McGraw Hill.

2. Prasad L.M. – Business Policy and Strategy, Sultan Chand & Sons
3. Porter M, Competitive Strategy, Free Press
4. Porter M, Competitive Advantage, Free Press
5. Hamel G. and Prahalad C.K., Competing for future, HBS Press
6. Gupta V, Gollakota K, and Srinivasan R; Business Policy and Strategic
Management: Concepts and Applications, PHI.
 BBA 502 OPERATIONS RESEARCH

Course Objectives:
The objective of this paper is to develop student’s familiarity with the basic concept and
tool of Operations Research in solving real problems in industry and to help in decision
support system.

UNIT- I (5 HRS) INTRODUCTION TO OPERATIONS RESEARCH

Evolution of Operations Research, Operations Research approach and definitions,
Models in Operations Research, Scope of Operations Research in management

UNIT-II (8 HRS) LINEAR PROGRAMMING PROBLEM (LPP)

Concept of LPP Model, assumption in linear programming, Problem Formulation,
Graphical Method, Simplex Method, Duality in Linear Programming

UNIT-III (7 HRS) TRANSPORTATION PROBLEMS

Concepts, Formulation of Transportation Problem, Balanced and Unbalanced Problems,
North -West Corner Rule, Least Cost Cell Method, Vogel’s Approximation Method
(VAM)

UNIT-IV (8 HRS) ASSIGNMENT PROBLEMS

Concepts, Mathematical Formulation of an Assignment Problem, Hungarian Assignment
Method (HAM), Balanced and Unbalanced Assignment Problems, Travelling Salesman
Problem as an Assignment Problem.

UNIT-V (12 HRS) QUEUING THEORY

Concept and terminologies in Queuing system, Characteristics of M/M/I and M/M/C
Queue model, Applications of Queue model for better service to the customers.

DECISION THEORY
Concept and Basic Terminologies, Types of Decision making environment; Decision
making under risk and uncertainty: Maximin Criterion, Minmin Criterion, Minimin loss
criterion, Laplace criterion, Minimax regret criterion, Hurwicz criterion; Decision Tree
analysis.

Suggested Readings
1. Panneersalvam, R., Operations Research, Prentice Hall of India, New Delhi, Fourth
Print, 2010
2. Taha, H. A., Operations Research - An Introduction, PHI, New Delhi, 7th Edition,
2004

3. Sharma Anand., Quantitative Techniques for Decision Making, HPH, New Delhi,
Reprint, 2011
4. Kalavathy S, Operations Research, Second Edition, Vikas Publishing House, 2004
 BBA - 503 BANKING PRACTICES & MANAGEMENT

Course Objectives:
 To analyze the banking system prevailing and its role in the Economic
Development in our country.
 To examine the recent changes made in the Banking services to satisfy the
customers at large.

Module-1: BANKER AND CUSTOMER

(8Hours)
Origin of Banking, Banker, Banking, Customer, the relationship between a Banker and a
Customer; General relationship and special relationship, Rights and duties of a banker,
Deposits; types of Deposits, Negotiable instruments

Module-2: THE BANKING SYSTEM IN INDIA (9

Hours)
Indigenous Bankers, Commercial Banks, Cooperative Banks, Regional Rural banks,
Foreign Banks, Development Banks, Industrial finance Corporation, Industrial
Reconstruction Bank of India, Banking Sector Reforms; Basel Committee Supervision,
RBI & its Functions

Module-3: COMMERCIAL BANKS & ECONOMIC DEVELOPMENT (7

Hours)
Economic development, Role of banks, Economic growth and Indian banks, changing
role of banks since Economic reforms, Emerging banking trends,

Module-4: LOANS AND ADVANCES (7

Hours)
Principles of sound Lending, Secured and Unsecured advances, Modes of Charging
Security; Lien, Pledge, Mortgage, Hypothecation, Unsecured advances; Guarantee,
indemnity
MODULE-5: Credit Creation & ALM of Banks (9
Hours)
Primary Vs. Derivative Deposit, Multiple Creation of Credit, Techniques of Credit
Creation, Limitations of Credit Creations, Balance Sheet of a Bank, NPA Management

Suggested Readings
1. Versheney, P.N., Banking law and practice, S Chand & Sons, 2012
2. Gordon, Natarajan, Banking Theory, Law and Practice, Himalaya Publishing
House, 2008

Semester-6

BBA - 601 ENTREPRENEURSHIP AND SMALL BUSINESS

Course Objectives:
 To offer students a firsthand exposure to the entrepreneurial field to improve
creativity
 To develop the students entrepreneurial ability

MODULE-1 AN OVERVIEW OF ENTREPRENEURSHIP (8

HOURS)

Entrepreneurship, general concept, definition, entrepreneurial culture theory of

entrepreneurship, types of Entrepreneurship, entrepreneurial trade and motivation,
entrepreneur and professional manager.

MODULE-II DEVELOPMENT OF ENTREPRENEURIAL ENVIRONMENT (8

HOURS)
Environmental and Entrepreneurial Development: Entrepreneurial environment, Process
of Entrepreneurial development, Training for Entrepreneurship, Institutions, Producing
aids for an Entrepreneurial development.

MODULE-III ESTABLISHMENT OF SMALL SCALE UNIT (8

HOURS)

Starting a small scale unit- structure and ownership, Establishment of Unit, Project
feasibility, implementation, Tax benefits incentives and concessions

MODULE-IV FINANCIAL ALLOCATION FOR SMALL SCALE INDUSTRY (8

HOURS)

Financial Management of small scale business , financial planning, Long-term finance,

working capital management, cash management recommendation of various authorities ,
Role of various institutions- both financial and non financial institutions

MODULE-V MARKETING STRATEGY DEVELOPMENT (8

HOURS)

Marketing strategy for small scale units- elements in marketing mix segmentation,
product life cycles, Pricing, distribution channels, export promotion.

Suggested Readings

1. Malhotra & Gupta, Management of Small scale Industries, Galgotia Publishing

Company, New Delhi.
2. Desai,Vasant, Management of Small Scale Industries , Himalaya Publishing
House.
3. Desai,Vasant, Dynamics of Entrepreneurial Development &Management , HPH.

BBA - 602 ENTERPRISE RESOURCE PLANNING

UNIT – I OVERVIEW OF BUSINESS FUNCTIONS:

Business function in an organization, material management, scheduling, shop floor
control. Forecasting, accounting & finance, human resources, productivity
management.
UNIT- II TYPICAL BUSINESS PROCESSES:
Core processes, product control, sales order processing, purchase, administrative
process, human resource, finance support processes, marketing, strategic planning,
research & development problems in traditional functional view. Need for integrated
process view, information as a resource, motivation for ERP.

UNIT – III EVOLUTION OF INFORMATION SYSTEM:

EDP (electronic data processing) system, management information systems (MIS),
executive information systems, information needs of organization, ERP as an
integrator of information needs at various levels, decision making involved at the
above level.

UNIT – IV ERP MODELS /FUNCTIONALITY:

Sales order processing, MRP, scheduling, forecasting, maintenance, distribution,
finance, features of each of the models description of data flows across module,
overview of the supporting databases, technologies required for ERP.

UNIT – V IMPLEMENTATION ISSUES:

Pre Implementation issues, financial justification of ERP, evaluation of commercial
software during implementation issues, reengineering of various business process,
education & training, project management, post implementation issues, performance
measurement.

Suggested Readings
1. V.K. Garg & N.K. Venkatkrishnan ; ERP, concepts & practices, PHI.
2. S. Sadagopan : MIS, PHI
3. V. Rajaraman : Analysis & Design of Information Systems, PHI
4. K. M. Hussain & D. hussain; Information systems, Analysis, Design &
Implementation, TMH.
5. MONAK & BRADY : Conceptss in ERP, vikas pub. Thosmson

BBA - 603 SUPPLY CHAIN MANAGEMENT

Course Objectives:
This course aims to incorporate and learn the critical elements of Logistics and
Supply Chain Management processes
UNIT I (8 HRS.) INTRODUCTION

Concept of Supply Chain Management, The Supply Chain Revolution, Generalized

Supply Chain Model, Supply chain and networks, Extended organization, Integrative
management

UNIT II (8 HRS.) LOGISTICS

The Logistics of Business, The Logistical Value Proposition, The Work of Logistics,
Logistical Operating Arrangements

UNIT III (8 HRS.) INFORMATION TECHNOLOGY

FRAMEWORK

Information System Functionality, Comprehensive Information System Integration,

Communication Technology, Rationale for ERP Implementation, ERP System Design,
Supply
Chain Information System Design.

UNIT IV (10 HRS.) TRANSPORTATION AND WAREHOUSING

Transport Functionality, Principles and Participants, Transportation Service -

Transportation Economic and Pricing, Transport Administration.

Strategic Warehousing, Warehousing Operations, Warehouse Decisions

UNIT V (6 HRS.) RELATIONSHIP MANAGEMENT

Development and Management of Internal Logistics Relationships, Development and

Management of Supply Chain Relationships.

Suggested Readings

1. Supply Chain Logistics Management - Bowersox, Closs & Cooper – McGraw-Hill,

2nd Indian ed.
2. World Class Supply Management - Burt, Dobbler, Starling, TMGH, 7th ed.
3. Global operations & Logistics- Philippe - Pierre Dornier, John Wiley & sons Inc,
61 New York, 2002.
4. Designing and Managing the supply chain - David Simchi, Levi & Philip
Kaminski, McGraw-Hill Companies Inc., 2000.
5. Operations Now – Finch, Mc Graw Hill, 3rd ed.
 :

MARKETING GROUP:
BBM-504 CONSUMER BEHAVIOR

Course Objectives:
This paper aims to achieve proficient knowledge about the various disciplines of
contribution in understanding buyer behavior in a wholistic manner

UNIT I (10 HRS.) INTRODUCTION

Consumer Behavior: An Introduction & Key Foundations, Significances of studying

consumer behavior, Key areas of marketing applications of consumer behavior.

UNIT II (8 HRS.) DETERMINANTS OF CONSUMER BEHAVIOR

Determinants of Buyer Behavior: Personal & External, Simple Framework of Buyer

Behavior

UNIT III (6 HRS.) CONSUMER PURCHASING DECISION MAKING

PROCESS

Overview of the Stages in the buying decision process, factors affecting each stage, and
Need recognition.

UNIT IV (8 HRS.) FAMILY INFLUENCES ON BUYER BEHAVIOR

Joint Decision making process, influences, roles of different members, needs perceived
and evaluation rules. Factors affecting the need of the family, family life cycle stage and
size.

UNIT V (8 HRS.) CONSUMER RESEARCH

Various methods and techniques of consumer research, New Developments in the field of
Consumer Research.

Suggested Readings
1. Leon G. Schiffman & Leslie Lazar Kanuk, Consumer Behavior, Pearson / PHI.
Eighth edition.
2. Loudon & Della Bitta, Consumer Behavior, Tata McGraw Hill, Eighth edition
3. Batra S & Kazmi S H H, Consumer Behavior-Text & cases, Excel Books,2 nd
edition
 4. Nair S., Consumer Behaviour and Marketing Research, HPH, 2nd edition
5. Raju M.S. & Xardel Dominique, Consumer Behaviour, Vikas Publications.
6. Jain P. C & Bhatt M, Consumer Behaviour, S. Chand.

BBM-505 SERVICE MARKETING

Course Objectives:
This course aims to learn strategic and multi-disciplinary approach to the management of
service businesses in marketers’ point of view.

UNIT I (8 HRS.) INTRODUCTION

Product to Services—The Challenges, The Services Marketing Mix and Strategy

formulation

UNIT II (6 HRS.) ANALYZING CONSUMER BEHAVIOR IN SERVICE

SECTOR

Customer Expectation Management, Customer Experience Management

UNIT III (8 HRS.) SERVICE QUALITY ANALYSIS

Challenges of Measuring Service Quality, Dimensions of Service Quality, Brief idea

about SERVQUAL instrument

UNIT IV (8 HRS.) CUSTOMER SATISFACTION MEASURES

Concept and Measurement of Customer Satisfaction, Key issues with customer

Satisfaction Managing breakdown of Satisfaction.

UNIT V (10 HRS.) BASIC KNOWLEDGE OF SERVICE INDUSTRIES IN

INDIA

Health Care Sector, Banking & Insurance Sector, Telecommunication & Retail Service
Sector

Suggested Readings
 1. Lovelock, Writz, Chatterjee. - Services Marketing: People, Technology, Strategy,
Pearson Education, New Delhi
2. Rajendra Nargundkar, Services Marketing, Tata Mcgraw Hill
3. Srinivasan P., Services Marketing. PHI
4. Zeithaml, V. A and Bitner, M. J. Services Marketing. New York, McGraw Hill,
5. Bhattarcharjee C., Services Marketing, Excel Books
6. Jha S. M. – Service Marketing, Himalaya Publishing House
7. Andersen A. R. & Kotler P. T., Strategic marketing for Non Profit Organisations,
PHI/Pearson

BBM-506 ADVERTISING AND SALES PROMOTION

Course Objectives:
This course aims to provide an understanding of the basic principles of planning and
execution in Marketing Communications

UNIT I (8 HRS.) INTRODUCTION

Role of Advertisement in Marketing, Evolution and Importance of Advertisement as

Marketing Communication tool. The Crisis of Advertising in India

UNIT II (10HRS.) AD MEDIA PLANNING AND STRATEGY

The Message, the Target and the Media, Media Plan, Media objectives, Developing,
Implementing and Evaluating Media strategies.

UNIT III (6 HRS.) SOCIAL AND ETHICAL ISSUES IN ADVERTISING

Advertising and Society, Truthfulness, Ethical concerns towards Children

UNIT IV (8 HRS.) INTRODUCTION TO SALES PROMOTION

Nature and importance of sales promotion, its role in marketing, Forms of sales
promotions- Consumer oriented sales promotion; trade oriented sales promotion & Sales
force-oriented sales promotion.
UNIT V (8 HRS.) SALES PROMOTION TOOLS
Samples point of purchase, displays & demonstrations, exhibitions & fashion shows,
sales contests & games of chance and skill, lotteries gifts offers, premium and free goods,
price packs, rebates patronage rewards.

Suggested Readings

1. Belch, G E and Belch, M A - Advertising and Promotion, Tata McGrawHill

2. Rathore,B.S., Advertising Management, Himalaya Publication House
3. Batra.R, Myers. John G. Aaker. , David A. - Advertising Management, Prentice
Hall,India,5th edition
4. Rossiter, John R / Percy, Larry - Advertising and Promotion Management,
McGrawHill
5. Chunawalla S A, Sethia K C – Advertising : Theory and Practice, Himalaya
Publication House, Eighth edition

BBM-604 SELLING & SALES MANAGEMENT

Course Objectives:
This course aims to develop skills critical for generating, evaluating and selecting sales
and selling strategies

UNIT I (8 HRS.) INTRODUCTION TO SALESMANSHIP

Nature and importance of Personal Selling and Salesmanship. Cost of Advertising Vs.
Cost of Personal Selling, AIDAS model of selling.

UNIT II (10HRS.) SELLING PROCESS

Prospecting, Pre-approach, Approach Presentation & demonstration, handling objectives,
Closing the sale & post-sale activities.
UNIT III (8 HRS.) INTRODUCTION TO SALES MANAGEMENT
Importance of the Sales force and its Management, Functions of Sales Manager,
Supervisory Styles required for sales force management.

UNIT IV (6 HRS.) SALES ORGANIZATION

Sales force size, Organization of the sales departments: Geographic, Product wise,
Market based.

UNIT V (8 HRS.) MANAGEMENT OF SALES TERRITORY & QUOTA

Consideration in allocation of sales territory, Sales Quota - Objectives, principles of sales
quota, administration of sales quota, uses of sales quota.

Suggested Readings

1. Still, Cundiff & Govoni - Sales Management: Decision Strategies & Cases,
Pearson/PHI.
2. Panda T. & Sahdev S.- Sales and Distribution Management, Oxford University
Press.
3. Havaldar K.K. & Cavale V. M.– Sales and Distribution Management, Tata
McGraw Hill
4. Gupta S.L. - Sales and Distribution management, Excel Books
5. Watuba R., Thomas., Sales Management - Texts and Cases, Business Publication
Inc.

BBM-605 RURAL MARKETING

Course Objectives:
This course aims to utilize the understanding on peculiarities of rural markets, channels
and competition in marketing decision making.
UNIT I (8 HRS.) INTRODUCTION

Definition, Scope of Rural Marketing, Concepts, Components of Rural

Markets, Classification of Rural Markets, Rural versus Urban Markets.

UNIT II (6 HRS.) RURAL MARKETING ENVIRONMENT

Population, Occupation Pattern, Income Generation, Location of Rural

Population, Expenditure Pattern, Literacy Level, Rural Credit Institutions, Rural
Retail Outlets.

UNIT III (8 HRS.) CHARACTERISTICS OF RURAL CONSUMER

Age and Stages of the Life Cycle, Occupation and Income, Personality and
Brand Belief, Information Search and Pre Purchase Evaluation, Rise of
Consumerism. Opinion Leadership Process

UNIT IV (10 HRS.) RURAL MARKETING STRATEGIES

Segmenting, Targeting and Positioning, Product Strategy, New Product Development,

Branding in Rural India

UNIT V (8 HRS.) DISTRIBUTION STRATEGY

Accessing Rural Markets, Coverage Status in Rural Markets, Channels of

Distribution, Evolution of Rural Distribution Systems - Wholesaling, Rural Retail
System, Vans, Rural Mobile Traders.

Suggested Readings

1. Kashyap, Pradeep & Raut Siddhartha, Rural Marketing, Biztantra Publishers,

2008
2. Krishnamacharyulu, C. G. & Ramakrishnan Lalitha, Rural Marketing, Pearson
Education, New Delhi, 2010
3. Mathur, U. C., Rural Marketing, Excel Books, New Delhi, 1st Edition, 2009
4. Velayudhan, Sanal Kumar, Rural Marketing, Response, SAGE Publication, 2 nd
Edition
5. Gopalaswamy, T. P., Rural Marketing Environment, Problems and Strategies,
Vikas Publishing House Pvt. Ltd., New Delhi, 2010
 BBM-606 RETAIL MARKETING

Course Objectives:
This course aims to provide a strategic perspective of the retailing industry with respect
to latest developments in retailing in the Indian context

UNIT I (8 HRS.) INTRODUCTION TO RETAILING IN INDIA

Significance of retail industry, Marketing functions in retailing, New role of retailers,

Indian retail scenario and its future prospects

UNIT II (8 HRS.) RETAIL FORMATS

Concept of retail life cycle, Classification of retail stores, The role of franchising in retail

UNIT III (8 HRS.) UNDERSTANDING THE RETAIL CONSUMERS

The factors influencing retail shopper, Retail consumer decision making process, changes
in the Indian consumer

UNIT IV (8HRS.) STORE LOCATIONS

The importance of store locations, types of locations, steps involving in choosing a

location, how to evaluate a retail location

UNIT V (8 HRS.) RETAIL STORE DESIGN

The relationship between store image and store design, components of exterior and
interior, consideration for selecting layout

Suggested Readings

1. Bermans Barry and Evans Joel, "Retail Management – A Strategic Approach",

PHI private limited, New Delhi
2. Bajaj Chetan, Srivastava Nidhi Varma, Tuli Rajnish, Retail Management,
OXFORD University Press,
3. Nair Suja, Retail Management, Himalaya Publishing House
4. Pradhan Swapna; Retailing Mnagement, McGraw Hill
5. Lamba ,A.J., "The Art of Retailing", Tata McGrawHill, New Delhi
 FINANCE GROUP
BBF 504 MANAGEMENT ACCOUNTING
Course Objectives:
 To aware the students about the usefulness of Management Accounting in the
decision making process.
 To analyze how effective control mechanisms can be established through the use
of Budgets.

Module 1: MANAGEMENT ACCOUNTING CONCEPT (6Hours)

Management Accounting – Meaning, need and characteristics of Management
accounting. Functions of Management accounting, Scope of Management Accounting
and Relation of Management Accounting with Financial Accounting, Tools and
Techniques of Management Accounting,

Module2: MARGINAL COSTING (12

Hours)
Marginal Costing – Concept of Marginal Costing, Scope and Characteristic of Marginal
Costing, Assumptions and Limitations of Marginal Costing, Marginal Costing Vs
Absorption costing, Contribution, Marginal Cost equations, Profit Volume ratio,
Introduction of cost Volume Profit analysis, methods of determination of Break Even
Point, Margin of safety, Angle of Incidence, Assumptions & Limitations of Break even
point, Application of Marginal Costing techniques in Managerial Decision Making.

Module 3: STANDARD COSTING (12

Hours)
Standard Costing – Meaning and need of Standard Costing, Steps involved in Standard
Costing, Standard Cost Vs Estimated cost, Establishing a system of Standard Costing,
Variance Analysis, Classification of Variances, Introduction of Direct Material Variances
and Direct Labor Cost Variances.

Module-4: BUDGETARY CONTROL (6Hours)

Meaning of Budget, Budgeting and Budgetary Control, Characteristics of Budgeting,
Objectives of Budgetary Control, Budgeting Vs Forecasting, Limitation of Budgetary
Control, Types of Budget.

Module-5: COST AUDIT & MANAGEMENT REPORTING (4

Hours)
Cost Audit: Meaning, Objectives, Types, Advantages, Reporting to Management;
Meaning, Objectives, Essentials of good Reporting System, Classification of
Management Reporting

Suggested Readings
1. Management Accounting by S.N. Maheshwari
2. Management Accounting by Grewal & Ramanathan

BBF 505 FINANCIAL STATEMENT ANALYSIS

Course Objectives:
To acquaint the students with procedure of analysis and interpret the financial data. To
firmilarise the students with various types of financial analysis

MODULE-I FINANCIAL STATEMENT ANALYSIS- AN

INTRODUCTION
Financial statements- Meaning, components of financial statements- The income
statement, The Balance sheet, The statement of retained earnings, The statement of
changes in financial position. Objectives of financial statement analysis. Tools of
financial statement analysis. Limitations of financial statement analysis.

MODULE-II COMPARATIVE FINANCIAL STATEMENTS AND COMMON

SIZE STATEMENTS
Comparative financial statements- meaning, types of comparison- Inter firm comparison,
Intra firm comparison and Inter period comparison, Common size statements-Common
size Balance sheet and Common size Income statement, Trend analysis

MODULE-III FINANCIAL RATIO ANALYSIS

Meaning and Importance, Types of ratios, Liquidity or Short-term solvency ratios,
Financial structure or capitalization ratio or long term solvency ratios.

MODULE-IV FINANCIAL RATIO ANALYSIS

Asset management or activity ratios- Asset Turnover Ratio, Inventory Turnover Ratio,
Profitability Ratios- Gross Profit Ratio, Net Profit Ratios, Return Equity, Return on
Assets.

MODULE-V MARKET TEST RATIOS

Earnings per share, Dividend per share, Dividend payout ratios, Price earnings ratios
Suggested Readings:
1. Shashi K. Gupta & R. K. Sharma Management Accounting (Principles &
Practices), Kalyani Publishers 11th Revised Edition
2. S. N. Maheswari , Principles of Management Accounting, Sultan Chand & Sons,
2014 Edition
3. N. Ramachandran and Ram Kumar Kulkarni, Financial Accounting for
Managers . The McGrow-Hill Companies (2012 Edition)
4. Robert S. Kaplan & Anthony A. Atkinson , Advanced Management Accounting
Pentice- Hall of India (P) Ltd. , 3rd Edition.

BBF-506 AUDITING

Course objectives:
 To acquaint the students with the basics of audit of books of account
 To familarise the student, with the principles and practice of auditing

MODULE-I INTRODUCTION TO AUDITING

Origin and evaluation of Auditing, Definition of Auditing, Salient features, Scope of
auditing, Principles of auditing, Objects of auditing, Detection and Prevention of fraud,
Concept of “True and Fair view”, Advantages and Limitations of Auditing, Distinction
between Accounting and Auditing, Auditing Vs. Investigation, Qualities of an Auditor.

MODULE-II ERRORS AND FRAUDS

Meaning and Definition of Errors and Frauds, Types of Errors, Types of Frauds,
Auditor’s duties and responsibilities in respect of fraud. Basic Principles of Audit. Types
of Audits.

MODULE-III AUDITING TECHNIQUES AND INTERNAL CENTRAL

AND AUDIT
Test checking-Meaning and Features, Test checking Vs. Routine Checking, Audit
sampling, Internal Control – Meaning and Definition, Forms of Internal Control, Internal
Audit. Difference between Internal Audit and Statutory Audit, Internal Check,
Distinction between Internal Check and Internal Audit, Distinction between Internal
Check and Internal Control.

MODULE-IVVOUCHING
Vouching-Meaning, Importance of vouching, Objectives of vouching, Audit of income-
sales, Audit of expenditure-purchases, Salary and Wages, Insurance Premium, petty cash
expenses

MODULE-V VERIFICATION OF ASSETS AND LIABILITIES

Meaning of verification, Points to be considered while verification is conducted, Scope of
Verification, Objects of Verification, Verification of Assets, Valuation of Assets,
Distinction between Verification and Valuation, Verification of liabilities.

Suggested Readings:
1. Jha, Aruna, Auditing, Taxmann Publishing (P) Ltd., 1st edition 2016.
2. Meenakumari, S and Nagarajan: Fundamentals of Auditing, A. Ph Publishing
Corporation (2012)
3. Specer and Paglar, Practical Auditing
4. Lankaster J., Principles and Practices of Auditing

BBF-604 RISK MANAGEMENT & INSURANCE

Course objectives:
 To acquaint the students with the basic fundamentals of Risk Management
 To familarise the students with the practical aspects of life insurance and non-life
insurance

MODULE-I INTRODUCTION TO RISK MANAGEMENT (7.5

HOURS)
The concept of Risk, Risk vs. Uncertainty, Types of Risks, Methods of handling risks –
Avoiding, Controlling or Minimising, Accepting, Transferring the risk.
MODULE-II RISK MANAGEMENT AND CONTROL
Risk Management-Meaning, Definition, Objectives of Risk Management, Steps in Risk
Management by Individuals, Risk Taking behavior- Risk Averse, Risk-Neutral, Risk
Taker and Risk Management by corporations.

MODULE-III INTRODUCTION TO INSURANCE

Insurance- Meaning and Definition, Costs and benefits of Insurance, Principles of
insurance, Kinds of insurance, Mechanism of insurance, Types of risk under insurance
coverage.

MODULE-IVLIFE INSURANCE
Introduction to Life Insurance, Basic Procedure for issuing life insurance policy,
Nomination, Assignment, Revivals, Policy Loans, Life insurance plans in India, Types of
Life insurance policies and insurance plans, Claim Settlement procedure.

MODULE-V GENERAL (Non-life Insurance)

Introduction to General Insurance, Fire Insurance, Automobile Insurance, Health
Insurance, Rural Insurance, Crop Insurance, Marine Insurance, Insurance Product
Providers, Role of Insurance Brokers, Reinsurance, Bancassurance.

Suggested Readings:
1. Gupta, P.K., Insurance and Risk Management, Himalaya Publishing House, 2015
2. Mittal, A., Principles of Insurance and Risk Management, S. Chand & Co(P) Ltd., 2014

3. Rajda, GE, Principles of Risk Management and Insurance, 13th Edition, Pearson
Edition, 2016

BBF-605 INVESTMENT FUNDAMENTALS

Course objectives:
  To develop the understanding of the investment fundamentals and build second
knowledge in the investment process
 To finalise the students with various methods of analyzing the basic
characteristics of securities before investment

MODULE-I INVESTMENT – CONCEPTUAL FRAMEWORK

Meaning of Investment, The investment process Risks of investment, Common Errors in
Investment Management Qualities of a smart Investor, Investment Environment.

MODULE-II FUNDAMENTAL ANALYSIS

Steps in Fundamentsl Analysis, Economic Analysis, Industry Analysis, Company
Analysis
.
MODULE-III TECHNICAL ANALYSIS
Tools of Technical Analysis, Charting as a technical tool, Dow Theory, Technical
Indicators, Fundamentsl and Technical Analysis a comparison
.
MODULE-IV EFFICIENT MARKET HYPOTHESIS
Concept of Efficient Market, Random Walk Theory, Forms of Market Efficiency,
Implications of EMH for Security Analysis and Portfolio Management
.
MODULE-V PORTFOLIO MANAGEMENT

The concept of Portfolio and Portfolio Management, The concept of Risk and its Types in
Portfolio Managemetn Measurement of Portfolio risk Optimum Portfolio, Markowitz
Portfolio selection model

Suggested Readings:
1. Donarld E.F, Ronald J.J., Security Analysis and Portfolio Management, Reason
Publication
2. Chandro, P., Investment Analysis and Portfolio Management, TATA Mc. Graw
Hill Publication, 2011 EDn.
3. Sharpe and Alexander, “Investments” Wiley, New Delhi 2010 Edn.
 BBF-606 INTRODUCTION TO TALLY

MODULE-I INTRODUCTION TO TALLY SOFTWARE AND ITS

FEATURES
General Features- Simplicity, Flexibility, Speed, Reliability,
Accounting features- Inventory feature- Tally.ERP 9 , Benefits of Tally accounting
software

MODULE-II COMPANY CREATION IN TALLY

Creating a new company in Tally.ERP 9, Selecting, Deleting, Shutting a company –
altering company details -= Changing data directory – auto selection of company
.
MODULE-III PRE DEFINED ACCOUNTS GROUP IN TALLY.ERP 9
15 Primary groups, 13 sub groups – creation of users defined primary groups – display-
alteration of groups-Ledger Accounts-creations, display, alteration, deletion
.
MODULE-IV TALLY VOUCHERS
Tally vouchers-Meaning, Payment vouchers, Receipt vouchers-entering, deleting
cancelling, printing a voucher-Post dated vouchers, Inventory records through Tally
system.
.
MODULE-V SECURITY CONTROL

Security Control-Meaning, need-creation, Display, Alteration of security-Tally Audit-

features-conduct

Suggested Readings:
1. Computerised Accounting using Tally, ERPQ, Shradha sing, Tally Education Pvt.
Ltd.
2. Computer Accounting with Tally 72, Laxmi Publications.
3. Tally.ERP 9 for GST, Computech Publications Ltd., 4th revised edition 2018.
4. Siplest Book for Learning Tally.ERP 9- Training Guide, BPB Publications, 4th
updated edition 2018
 BBF 606L INTRODUCTION TO TALLY LAB
TALLY IN FINANCIAL ACCOUNTING

Preparation of Trial Balance – Preparation of Profit & Loss account- Balance sheet

Interest – Simple, Compound interest calculation- setting up ledger master – Interest

report – Voucher classes and ledger for interest entry- Bill wise interest calculations

Receivables and Payable management- Meaning- Activating bill wise details-sales

entries, purchases entries, Purchases Returns, Sales returns – Receipt, payment entries-
Display and printing of outstanding printing reminder letters- printing confirmation

Cost, Cost centre, Cost categories- Meaning- creation, display, alteration of cost
categories and cost centers- allocation of transactions to cost centers-voucher entry using
voucher class and cost centre class

Budget-Budgetary Control-Meaning-Creation of Budgets-Group Budgets-Budget

ledgers- Alteration of budgets- deletion of budgets
 HRM GROUP

BBH-504 MAN POWER PLANNING

Course Objectives:
The objectives of this paper is to develop the analytical abilities for understanding the
implications of changes in the man power situation of a company and the availability of
HR within the organization and outside, so as to advise and assist the authorities
concerned in their manpower planning and development activities.

MODULE-I (5 HRS) HUMAN RESOURCE PLANNING AT

MACRO LEVEL-
Concept, importance, objectives of HRP, Factors affecting HRP, Types of HR plan,
Strategic HR initiatives

MODULE-II (6 HRS)
Dimensions of Human Resource Planning Approaches- Social Demand Approach, Rate
of Return Approach and Manpower Requirement Approach.

MODULE-III (10 HRS) HUMAN RESOURCE PLANNING PROCESS-

Methods of Demand Forecasting and supply forecasting at micro level, Managing
Surplus and Shortage, Evaluating Human Resource Planning Effectiveness.

MODULE-IV (9HRS) HUMAN RESOURCE INFORMATION

SYSTEM

Types of information, sources of information, Method of data collection, Procedure of

maintaining HRIS, Human Resource Reporting, and Computerized HRIS.

MODULE-IV (10 HRS) MANPOWER UTILIZATION AND

IMPROVEMENT-
Career planning - Concept, objective, career planning vs. Human Resource Planning,
Career Planning vs. Succession Planning, Process of career planning and career
development; Human Resources Evaluation - Human Resources Audit and Human
Resource Accounting, Succession planning, HR Metrics.

Suggested Readings:
1. Stainer Gareth – Manpower Planning.
2. Paranjpee Vivek – Strategic Human Resource Planning (Allied Publisher).
3. Bhattacharya Deepak – Human Resource Planning Excel Books.
4. Beath Gardan MC – Manpower Planning, Blackwell.
5. Bell D.T. – Planning Corporate Manpower.
6. Patnaik Biswajeet – Human Resources, PHI.
7. Kandula – Managing Human Resources
8. IGNOU Study Materials (MS 21)

BBH-505 EMPLOYEE WELFARE & SOCIAL SECURITY

Course Objective:
The course aims at providing basic knowledge of the concepts and application of
employee welfare and social securities. It analyses the traditional concepts of labour
welfare, its policies and conditions of employee social security needs in the country.

MODULE I EMPLOYEE WELFARE (8 HOURS)

Concept, Definition, Scope, Objectives, Theories, Importance, Principles, Welfare
Provisions (statutory) Voluntary Welfare Measures

MODULE II WORKING CONDITIONS AND BENEFITS (8 HOURS)

Working conditions in the industry: Industrial Safety, industrial health and hygiene,
industrial housing, workers education scheme.

MODULE III INDUSTRIAL SOCIAL WORK AND WELFARE OF

UNORGANISED LABOUR (8 HRS)
Purpose of Social work, Social work practice, Health care social worker, Personnel social
worker, counseling service, unorganized sector, Female labour, Child labour,
Handicapped and disabled, Contract labour, Construction labour, Scheduled Caste /
Tribes and other Backward Classes

MODULE IV SOCIAL SECURITY (8 HOURS)

Definition, Objectives, Social assistance, Social insurance, ILO and social security,
Social security for unorganized workers social security Act 2008.

MODULE V SOCIAL SECURITY IN INDIA (8HOURS)

Employees State Insurance Act 1948, Employee Provident Funds and Miscellaneous
Provisions Act, 1952; The Maternity Benefit Act, 1961; The Payment of Gratuity
Act,1972; Workmen Compensation Act, 1923.

References:
1. A.M. Sharma- Aspects of Labour Welfare and Social Security - Himalaya
Publishing House, Mumbai

BBH 506 INDUSTRIAL RELATIONS

Course Objective: To acquaint students with basic understanding of industrial relations.

MODULE I: INTRODUCTION TO INDUSTRIAL RELATION
(8HOURS)
Concept, Scope, Systems Framework, Theoretical Perspectives, Basic Concepts and
Values, Substance of a sound industrial relations system, Globalisation and Industrial
relations.

MODULE II: TRADE UNION AND COLLECTIVE BARGAINING (8

HOURS)
Trade Union – Concept, theories, Salient features of Trade union Act, 1926, Non-Union
firms, types of trade unions constitution and functions.
Collective Bargaining – Concept, nature, collective bargaining and stake holders,
Negotiation techniques and skills.

MODULE III: WORKERS PARTICIPATION IN MANAGEMENT (8

HOURS)
Concept, Objectives, Forms of participation in India, Works Committees, Joint
Management Councils, Joint Councils, Unit Councils, Plant Councils, Shop councils,
Workers representative on the Board of Management, Workers Participation in share
capital, levels of participation

MODULE IV: INDUSTRIAL DISPUTES (8 HOURS)

Concept, Causes, Strikes – Concepts, forms, effect, methods of settling industrial
disputes.

MODULE V: WAGE POLICY AND LEGISLATION (8 HOURS)

Wage Policy – Concept, Objectives, Wage Regulation Machinery, Growth and
development of Wage Boards.

References:
1. C.S. Venkata Ratnam – Industrial Relations, Oxford University Press, New Delhi.
2. Mamoria, Mamoria & Gankar – Dynamics of Industrial Relations, Himalaya Publishing House,
Mumbai.
 3. P.R.N. Sinha, Indu Bala Sinha, Seema Priyadarshini Shekhar – Industrial Relations, Trade Unions
and Labour Legislations, Pearson, New Delhi

BBH 604 LABOUR LEGISLATION

Course Objectives:
The course is designed to impart knowledge of the contents of the labour laws, to expose
the students to the interpretations, and stimulate thinking on rationale behind the laws and
their enforcement problems.

MODULE-I (10 HRS) INTRODUCTION AND WORKING CONDITIONS

LEGISLATIONS
Need, objectives scope, growth of labour Legislation in India. Legislations on working
conditions: Factories Act, 1948, Mines Act 1952

MODULE-II (5 HRS)

Contract, Labour (Regulation & Abolition) Act, Child Labour (Prohibition & Regulation)
Act-1986, Plantation Labour Act, 1951.

MODULE III (8 HRS) WAGES LEGISLATIONS & EMPLOYMENT

Minimum Wages Act, 1948, Payment of Wages Act, 1936, Payment of Bonus Act 1965,
Equal Remuneration Act, 1976. The Employment Exchange (Compulsory Notification of
Vacancies Act, 1959.

MODULE IV (7 HRS) SOCIAL SECURITY LEGISLATIONS

The Workmen’s Compensation Act, 1923, Employees’ State Insurance Act, 1948, The
Employees Provident Fund Act, 1952 and 1995, Maternity Benefit Act 1961, Payment of
Gratuity Act 1972.

MODULE V (10 HRS) INDUSTRIAL RELATIONS LEGISLATIONS

Indian Trade Union Act 1926, Industrial Employment Standing Order Act 1946,
Industrial Dispute Act 1947.
Suggested Readings:

1. Sinha G.P. and Sinha P.R.N. – Industrial Relations and Labour legislation in India,
Pearson.
2. Kapoor N.D. –Industrial Laws, Sultan Chand.
3. Sharma A.M. – Industrial Jurisprudence & Labour Legislations, Himalaya Publication.
4. Mamoria C.B. – Dynamics of Labour Legislations, Himalaya Publication.
5. Srivastava S.C. – Industrial Relation and Labour Laws, Vikash Publishers.
6. Malhotra O.P. – The law of Industrial Disputs – Vol –I and II,
7. Mallik P.L. – Handbook of Industrial Law, Eastern Book

BBH-605 COMPENSATION MANAGEMENT

Course Objective:
To understand the basics and fundamentals of compensation, rewards and the emerging
trends.

MODULE-I (INTRODUCTION TO COMPENSATION MANAGEMENT)

(8H0URS)
Concept, objectives and nature of compensation, Background, Compensation plans and
policies, Theoretical dimensions.

MODULE-II (COMPENSATION STRUCTURE)

(8H0URS)
Indian practices, Payment by results, Performance linked compensation

MODULE-III (MANAGERIAL REMUNERATION)

(8H0URS)
Elements of managerial remuneration, rewarding a new approach, Age of mega-luck
managers, growing salaries for the top and middle level managers.

MODULE-IV (BENEFITS AND SERVICES)

(8H0URS)
Classification, costing benefits, factors influencing choice of benefit, Social security,
flexible benefits, administration of benefits and services, voluntary retirement scheme.
MODULE-V (NEW COMPENSATION STRATEGY)
(8H0URS)
International compensation: Problems, objective, expatriate’s, compensation
Compensation strategy: New thinking - pay the person, Rewarding excellence,
individualizing the pay system.

Suggested Readings:
1. Singh BD, Compensation and Reward Management, Excel Books, First edition,
2007, New Delhi
2. Singh Shyam Soni, Compensation Management, Excel Books, First edition, 2008,
New Delhi.

BBH-606 LEARNING AND DEVELOPMENT

Course Objective:
To prepare students better understand the importance of training and development in
recent years because of their contributions to the achievement of organizational
objectives.

MODULE-I (INTRODUCTION TO TRAINING & NEEDS ANALYSIS)

(8HRS)
Introduction, Role, relevance & scope of training, objectives, Beneficiaries & problems
of training, Anlysis of Training needs.

MODULE-II (TRAINING DESIGN & PROCESS)

(8HRS)

Considerations while designing a training programme, Factors affecting training design,

constraints in the design, Budgeting for training, Developing objectives, outcomes of
design, Elements of Programme design, Stages in designing a structure, key factors in
designing & development of programme Training implementation & Policy.

MODULE-III (TRAINING METHODS)

(8HRS)

Types of training, on-and off-the-job training, Classification of Training Methods,

Selecting the Best method, Advantages & disadvantages of each method.

MODULE-IV (IMPLEMENTATION AND EVALUATION OF TRAINING)

(8HRS)

Logistical arrangements, Physical arrangements, Implementation of training, Tips for

Trainers for effective implementation, Class room management, Evaluation Rationale,
need, principles, criteria, objectives.

MODULE-V (MANAGEMENT DEVELOPMENT)

(8HRS)

Need and Importance of Management development, Approach to Management

Development, Overview of Managerial job, Management characteristics, Management
Development Implications, Strategies to Develop Technical Managers, Training for
Executive Level Management, Succession Planning.

Suggested Reading:
1. Dr. B. Janakiram, Training & Development, Biztantra, 2007, New Delhi.
2. Dr. R.K. Sahu, Training for Development, Excel Books, 2006, New Delhi.

COMPUTERS & IT GROUP

 BBC-504 COMPUTER NETWORKS
Course Objectives
The students will be exposed different types of media, multiplexing, switched networks,
the Internet, TCP/IP suite, fibre-optic communications and the state-of-art networking
applications.

UNIT -1 BASIC CONCEPTS:

Components of data communication, Computer Network and its types, Topology and its
types , transmission mode. OSI and TCP/IP Models: Layers and their functions,
comparison of models.

UNIT-2 DIGITAL TRANSMISSION:

Interfaces and Modems: DTE-DCE Interface, modems, cable modems. Transmission
Media: Guided and unguided, Attenuation, distortion, noise, throughput, propagation
speed and time, wavelength, Shannon Capacity.

UNIT–3 TELEPHONY
Multiplexing, error detection and correction: Many to one, one to many, WDM, TDM,
FDM, circuit switching, packet switching and message switching. Data Link control
protocols: Line discipline, flow control, error control, synchronous and asynchronous
protocols overview. ISDN: Services, historical outline, subscriber’s access, ISDN,
Layers, and broadband ISDN.

UNIT-4 DEVICES:
Repeaters, bridges, gateways, routers, The Network Layer, Design Issues, Network Layer
Addressing and Routing concepts (Forwarding Function, Filtering Function);Routing
Methods (Static and dynamic routing, Distributed routing, Hierarchical
Routing);Distance Vector Protocol, Link State protocol.
UNIT– V TRANSPORT AND UPPER LAYERS IN OSI MODEL:
Transport layer functions, connection management, Functions of session layers,
Presentation layer, and Application layer.

Suggested Reading:
1.A. S. Tenanbaum, “Computer Networks”; Pearson Education Asia, 4th Ed., 2003.
2. Behrouz A. Forouzan, “Data Communication and Networking”, 2nd edition, Tata Mc
Graw Hill. .
3. D. E. Comer, “Internetworking with TCP/IP”, Pearson Education Asia, 2001.
4. William Stallings, “Data and computer communications”, Pearson education Asia, 7th
Ed., 2002
 BBC-505 E-COMMERCE
Course Objectives
The objectives of the course are to introduce the concept of electronic commerce, and to
understand how electronic commerce is affecting business enterprises, governments,
consumers and people in general.

UNIT - I
E-Commerce concept: Meaning, definition, concept, features, function of E-Commerce,
E-Commerce practice v/s traditional practices, Scope and basic models of E-Commerce,
limitations or E-Commerce.

UNIT II
Electronic Data Interchange: concept of EDI, difference between paper based Business
and EDI Based business, Advantages of EDI, Application areas for EDI, Action plan for
Implementing EDI factors influencing the choice of EDI, Software Concept of Electronic
Signature, Access Control.

UNIT III
Types of E-Commerce: Meaning of B2C, B2B, C2C, and P2P. Applications in B2C, E-
Banking, E- Trading. E-Auction - Introduction and overview of these concepts.
Application of B2B, E-distributor, R2B service provider, benefits of B2B on
Procurement, Just in time delivery. Consumer to consumer and peer-to-peer business
model

UNIT IV
Internet: Concept of Internet, use of Internet, Requirements of Internet, Internet Domain,
Internet server, establishing connectivity on the Internet, Types of Internet provides,
Constituents of Internet Protocol, browsing the internet, tools and service on Internet,
Procedure of Opening E-mail Account on Internet.

UNIT V
Electronic Payment System: Introduction to electronic payment and its types, Security in
E-Commerce, Digital Signature., Cryptography and its types

Suggested Reading:
 1. Bhrat Bhasker, “Electronic Commerce: Framework, Technologies and
Applications”,Tata McGraw-Hill Education, 2006 .
2. Ritendra Goel , “E-Commerce”, New Age International Publishers, 2007
3. Pradhan B B & Dash Manoranjan , “E-Commerce in the Digital Age”, Vrinda
Publisher, New Delhi, 2010
4. Bajaj Kamlesh & Nag Debjani “E-Commerce The Cutting edge of Business”, 2 nd
edition , McGraw Hill Education; 2 edition, 2005

BBC-506 ARTIFICIAL INTELLIGENCE AND EXPERT SYSTEM

UNIT - I GENERAL ISSUES AND OVERVIEW OF AI:

The AI problems; what is an AI technique; Characteristics of AI applications Problem
Solving, Search and Control Strategies General Problem solving; Production systems;
Control strategies: forward and backward chaining Exhaustive searches: Depth first
Breadth first search.

UNIT - II HEURISTIC SEARCH TECHNIQUES:

Hill climbing; Branch and Bound technique; Best first search and A* algorithm;
AND/OR Graphs; Problem reduction and AO* algorithm; Constraint Satisfaction
problems Game Playing Minmax search procedure; Alpha-Beta cutoffs; Additional
Refinements

UNIT - III KNOWLEDGE REPRESENTATION:

First Order Predicate Calculus; Skolemnisation; Resolution Principle and Unification;
Inference Mechanisms Horn’s Clauses; Semantic Networks; Frame Systems and
Value Inheritance; Scripts; Conceptual Dependency AI Programming Languages
Introduction to LISP, Syntax and Numeric Functions; List manipulation functions;
Iteration and Recursion; Property list and Arrays, Introduction to PROLOG.

UNIT - IV NATURAL LANGUAGE PROCESSING PARSING

TECHNIQUES:
Context – free Grammar; Recursive Transition Nets (RTN); Augmented Transition
Nets (ATN); Semantic Analysis, Case and Logic Grammars; Planning Overview – An
 Example Domain: The Blocks Word; Component of Planning Systems; Goal Stack
Planning (linear planning); Non-linear Planning using constraint posting ;
Probabilistic Reasoning and Uncertainty; Probability theory; Bayes Theorem and
Bayesian networks; Certainty Factor.

UNIT - V EXPERT SYSTEMS:

Introduction to Expert Systems, Architecture of Expert Systems; Expert System
Shells; Knowledge Acquisition; Case Studies: MYCIN, Learning, Rote Learning;
Learning by Induction; Explanation based learning.

Suggested Reading:
1. Elaine Rich and Kevin Knight: Artificial Intelligence- Tata McGraw Hill.
2. Dan W.Patterson, Introduction to Artificial Intelligence and Expert Systems-
Prentice Hall of India.
3. Nils J.Nilsson: Principles of Artificial Intelligence- Narosa Publishing house.
4. Artificial Intelligence: A Modern Approach, Stuart Rusell, Peter Norvig, Pearson
Education, 2nd Edition.
5. Artificial Intelligence, Winston, Patrick, Henry, Pearson Education
6. Artificial Intelligenece by Gopal Krishna , Janakiraman
BBC-604 INTERNET AND WEB PAGE DESIGN

UNIT – I OVERVIEW OF COMMUNICATION:

Basic elements of a communication system, Data transmission modes, Data
Transmission speed, Data transmission media, Digital and Analog Transmission,
Network topologies and types , Network Types LAN, WAN and MAN, OSI &
TCP/IP Model.

UNIT- II INTERNET:
Internet: History and Development, Use of Internet, Network, Client and Servers,
Host & Terminals, TCP/IP, World Wide Web, Hypertext, Uniform Resource Locator,
Web Browsers, IP Address, Domain Name, Web Pages organization, Email,
Voicemail.

UNIT – III INTERNET SERVICES:

Internet Services Providers(ISP), Internet Security, Internet Requirements, Modem,
ISDN, ADSL, Broad Band and Dial up connection, Web Search Engines, Optimising
the search , Net Surfing, Internet Services, Intranet.

UNIT – IV WEB APPLICATIONS:

Internet Protocols, Web-Based client/ Server, Internet Security, Selling on the Web,
chatting on the Web, Multimedia delivery, Web Visits, Internet Governance
introduction.
UNIT – V WEB IMPLEMENTATION ISSUES:

Suggested Reading:
1. Alex Leon & Mathews Leon, “Fundamentals of Information Technology”,
Leon Techworld,
2. Chetan Srivastav “Information Technology”,
3. S.V.srinivasa Vallabhan “ Computer Application in Business”, S. Chand &
Sons
4. David Whiteley, “E-Commerce”, Tata McGraw Hill,
5. Ravi Kalakota “ E-commerce”, Pearson Education

Practical:
Practicals based on Internet Surfing, Hands on experience – browsing and exploring
the internet services through WWW. (30 Hours)

BBC-605 DATA BASE MANAGEMENT SYSTEM

Course Objectives
The student should develop skills and understanding in the design methodology for
databases, verifying their structural correctness, implementing databases and applications
software primarily in the relational model

UNIT-1
An overview of database management system, database system Vs file system,
Characteristics of database approach, DBMS architecture, data models, schema and
instances, data independence.

UNIT-2
Entity – Relationship Model: Entities and entity sets, relationships and relationship sets,
mapping constraints, primary keys, entity relationship diagram, reducing E-R diagrams to
tables, generalization and specialization, aggregation.

UNIT-3
Relational Model: The Relational Algebra, View. Relational Commercial Language: SQL
Relational Database Design: Functional dependency, Normal forms ( 1 NF, 2 NF, 3 NF ,
BCNF ) .

UNIT-4
Transaction processing and Concurrency Control: Definition of Transaction, Desirable
ACID properties, overview of serializability, serializable and non serializable
transactions Concurrency Control: Definition of concurrency, lost update, dirty read and
incorrect summary problems due to concurrency

UNIT-5
Introduction to SQL: Overview , Characteristics of SQL. Advantage of SQL, SQL data
types and literals. Types of SQL commands: DDL, DML, DCL. Basic SQL Queries.
Logical operators BETWEEN, IN, AND, OR and NOT Null Values: Disallowing Null
Values, Comparisons Using Null Values Integrity constraints: Primary Key, Not NULL,
Unique, Check, Referential key Introduction to Nested Queries, Correlated Nested
Queries, Set-Comparison Operators, Aggregate Operators: The GROUP BY and
HAVING Clauses.

Suggested Reading:
1. Avi Silberschatz, Henry F. Korth, and S. Sudarshan, “Database System
Concepts”, Publisher: McGraw-Hill Education.
2. Ramez Elmasri, Shamkant B. Navathe ,”Fundamentals of Database
Systems”,2015,7th Edition , Pearson Education India.
3. C. J. Date, “Fundamentals of Database Systems”,Addison-Wesley, 2000.

Practical:
SQL Commands(DDL, DML and DCl statements)

BBC-606 INTRODUCTION TO ‘C’ PROGRAMMING

UNIT - I :
Programming and C fundamentals – character set – Tokens, identifiers and keywords
– data type – constant – variable – expressions

UNIT- II :
Statements – arithmetic operators – relational and logical operators – assignment
operators – comparison operators – bitwise operators – conditional operators – library
functions.
UNIT- III :
Input – Output statement – control statement – while, do-while, for.…nested – loop –
break – continue – switch , go to statement – string functions, arrays – single
dimension – multi dimension – accessing arrays – pointers – pointers and arrays.

UNIT- IV :
Functions – definition – accessing a function – passing argument to a function –
argument data type – function prototype – program structure: storage classes –
automatic external - static variable – multi file programs – library functions –
recursion.

UNIT- V :
Structure and union: definition of structure – processing a structure – user defined
data type (type definition) - structure and pointers – passing structure to a function –
self referential structure – union – files and file handling in brief.

Suggested Reading:
1. Balguruswamy “ Progarmming in ANSI C”
2. B. Gottfried “Theory and problems of programming with C” Tata McGraw Hill
3. Yeshwant Kanetkar “ Let us C”

Practical:
Writing of ‘C’ programmes using various keywords, decision making, loop constructs
& functions. (30 Hours)