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WHAT IS OPPORTUNITY COST?

• Opportunity cost refers to what you have to give up to


buy what you want in terms of other goods or services.
When economists use the word “cost,” we usually
mean opportunity cost.
• When economists refer to the “opportunity cost” of a
resource, they mean the value of the next-highest-
valued alternative use of that resource.
EXAMPLE:
• You spend time and money going to a movie,
you cannot spend that time at home reading a
book, and you can’t spend the money on
something else. If your next-best alternative to
seeing the movie is reading the book, then the
opportunity cost of seeing the movie is the money
spent plus the pleasure you forgo by not reading the
book.
• A student spends three hours and $20 at the
movies the night before an exam. The opportunity
cost is time spent studying and that money to
spend on something else.
• A farmer chooses to plant wheat; the opportunity
cost is planting a different crop, or an alternate use
of the resources (land and farm equipment).
• A commuter takes the train to work instead of
driving. It takes 70 minutes on the train, while
driving takes 40 minutes. The opportunity cost is an
hour spent elsewhere each day.
THE FORMULA
 Opportunity cost is the value of the next best alternative or
option. This value may or may not be measured in money.
Value can also be measured by other means like time or
satisfaction.
 One formula to calculate opportunity costs could be the ratio
of what you are sacrificing to what you are gaining. If we think
about opportunity costs like this, then the formula is very
straight forward.
 What you sacrifice / What you gain
= opportunity costs

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