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    This document is a project report submitted by Mr. Bhavesh Mali of ICLES' Motilal Jhunjhunwala College of Arts, Science & Commerce in Vashi, Navi Mumbai to the University of Mumbai. The project report analyzes the marketing strategy of McDonald's under the guidance of Prof. Kumodini. The report includes a declaration by Mr. Mali that the work is original and an acknowledgement thanking those who provided support and guidance during the project.

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    BHAVESHBB

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    This document is a project report submitted by Mr. Bhavesh Mali of ICLES' Motilal Jhunjhunwala College of Arts, Science & Commerce in Vashi, Navi Mumbai to the University of Mumbai. The project report analyzes the marketing strategy of McDonald's under the guidance of Prof. Kumodini. The report includes a declaration by Mr. Mali that the work is original and an acknowledgement thanking those who provided support and guidance during the project.

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    This document is a project report submitted by Mr. Bhavesh Mali of ICLES' Motilal Jhunjhunwala College of Arts, Science & Commerce in Vashi, Navi Mumbai to the University of Mumbai. The project report analyzes the marketing strategy of McDonald's under the guidance of Prof. Kumodini. The report includes a declaration by Mr. Mali that the work is original and an acknowledgement thanking those who provided support and guidance during the project.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    22 views6 pages

    BHAVESHBB

    Uploaded by

    DREAM SLAYER
    This document is a project report submitted by Mr. Bhavesh Mali of ICLES' Motilal Jhunjhunwala College of Arts, Science & Commerce in Vashi, Navi Mumbai to the University of Mumbai. The project report analyzes the marketing strategy of McDonald's under the guidance of Prof. Kumodini. The report includes a declaration by Mr. Mali that the work is original and an acknowledgement thanking those who provided support and guidance during the project.

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    UNIVERSITY OF MUMBAI

    ICLES’ MOTILAL JHUNJHUNWALA COLLEGE

    OF

    ARTS, SCIENCE & COMMERCE,

    VASHI, NAVI MUMBAI - 400703

    PROJECT REPORT ON

    Marketing strategy of MC DONALD

    SUBMITTED BY

    Mr. BHAVESH MALI

    ROLL NO. 2204150 / TY B.M.S (SEM VI)

    IN PARTIAL FULFILLMENT OF THE REQUIRMENTS FOR

    THE BACHELOR OF MANAGEMENT STUDIES

    ACADEMIC YEAR 2023-24

    UNDER THE GUIDANCE OF

    PROF. KUMODINI
    Ref. No ICLES’MJ-(Sr./Jr.)/2023 -2024 Date:

    This is to certify that

    Mr. BHAVESH MALI of

    BMS Semester VI has undertaken & completed the project work titled

    “MARKETING STRATEGY OF MC DONALD ” During the academic year

    2023 – 2024 under the guidance of Ms. Prof. KUMODINI Submitted on

    to this college in the fulfilment of the curriculum of Bachelor of Management

    Studies, University of Mumbai.


    Coordinator Guide’s Signature External Examiner’s Signature

    DECLARATION

    I Undersigned BHAVESH MALI, declare that the work embodied in this project titled

    MARKETING STRATEGY OF MC DONALDS, forms my own contribution to

    the research work carried out under the guidance of PROF KUMODINI is a result

    of my own research work and has not been previously submitted to any other

    university for any other degree/diploma to this or any other university. Wherever

    references has been made to previous works of others, it has been clearly indicated as

    such and included in the bibliography. I, hereby further declare that all information of

    this document has been obtained and presented in accordance with academic rules and

    ethical conduct.
    ACKNOWLEDGEMENT

    To list who all helped me is difficult because they are so numerous and the depth is so

    enormous. I would like to acknowledge the following as being idealistic channels and

    fresh dimension in the completion of this project. I take this opportunity to thank the

    University of Mumbai for giving me a chance to do this project. I would like to thank

    Principal Dr. Poonam Singh & Vice Principal Dr. Namrata Desai for providing

    the necessary facilities required for completion of this project. I take this opportunity

    to thank our Coordinator Prof. Minu Singh, for her moral support and guidance.

    Lastly I would like to thank each and every person who directly or indirectly help me

    in the completion of the Project, especially my Parents and Pears who supported me

    throughout my Project.

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