A STUDY ON CUSTOMER PERCEPTION TOWARDS ONLINE

TRADING APPS

A Project report submitted in partial fulfilment of the requirement for the award of
Degree of Bachelor of Commerce with Professional Accounting

Submitted by
ABILASH.B

REGISTER NUMBER: 19BCP003

Under the guidance of

Dr. RAVI SHANKAR C

GRD SCHOOL OF COMMERCE AND INTERNATIONAL BUSINESS

Dr. G.R.DAMODARAN COLLEGE OF SCIENCE

(Autonomous, affiliated to the Bharathiar University and recognized by UGC)

Re-accredited at the ‘A’ Grade level by NAAC and ISO 9001:2015 Certified

CIVIL AERODROME POST, AVANASHI ROAD,

COIMBATORE-641 014, TAMILNADU, INDIA

MAY – 2022
 GRD SCHOOL OF COMMERCE AND INTERNATIONAL BUSINESS

Dr. G R DAMODARAN COLLEGE OF SCIENCE

(Autonomous, affiliated to the Bharathiar University and recognized by UGC)

Re-accredited at ‘A’ Grade Level rating by the NAAC and ISO 9001:2008 certified

Coimbatore – 641014

~~~~~~~~~
~~
CERTIFICATE

This is to certify that the project work entitled, “A STUDY ON CUSTOMER PERCEPTION

TOWARDS ONLINE TRADING” submitted to the Bharathiar University, in partial

fulfilment of the requirements for the award of the Degree of Bachelor of Commerce with

Professional Accounting is a record of original research work done by ABILASH.B ,

REGISTER NO :19BCP003, in School of Commerce and International Business at Dr. G. R.

Damodaran College of Science, Coimbatore, affiliated to Bharathiar University, under my

supervision and guidance and the project work has not formed the basis for the award of any

Degree / Diploma / Associate ship / Fellowship or other similar title of any candidate of any

University.

CO-ORDINATOR GUIDE

HEAD OF THE DEPARTMENT / DIRECTOR

Submitted for viva voice examination held on

_ _

Internal Examiner External Examiner

 GRD SCHOOL OF COMMERCE AND INTERNATIONAL BUSINESS

Dr. G R DAMODARAN COLLEGE OF SCIENCE

(Autonomous, affiliated to the Bharathiar University and recognized by UGC)

Re-accredited at ‘A’ Grade Level rating by the NAAC and ISO 9001:2008 certified

Coimbatore – 641014

~~~~~~~~~
~~

DECLARATION

I, ABILASH.B, Register number : 19BCP003 hereby declare that the project work entitled “A

STUDY ON CUSTOMER PERCEPTION TOWARDS ONLINE TRADING APPS”

submitted to GRD School of Commerce and International Business, in partial of the

requirement for Degree of Bachelor of Commerce with Professional Accounting in the

Bharathiar University, is a record of original work done by me under the supervision of Dr.

RAVI SHANKAR C, Associate Professor, School of Commerce and International Business,

Dr. G.R. Damodaran College of Science, and it has not formed the basis for the award of any

Degree / Diploma / Associate ship / fellowship or other similar title to any candidate in any

University.

Place: Coimbatore

Date:

ABILASH.B
 ACKNOWLEDGEMENT

First of all, let me pay obeisance to God almighty for giving me the self-confidence,

courage and patience to complete this valuable project.

I am grateful to Dr. D. PADMANABAN, B.Com., MBA., Ph.D. (Mgmt.).,

FCMI(UK)., Mem. AMA (USA)., MIMA, Chairman and Correspondent, Dr. G.R.

Damodaran College of Science and Dr. T. Santha, M.Sc., PGDCA., M. Phil (Maths).,

M.Phil. (CS)., Ph.D., Principal, of our college for providing me an opportunity to undergo the

research work in this esteemed institution.

I express my gratefulness to Dr. K.K. Ramachandran, M.Com., MBA., MFT.,

PGDFT., Ph.D. (Commerce), Ph.D. (Management), Director/Professor, School of

Commerce and International Business, for his encouragement and support.

I would like to place on record, a deep sense of gratitude to my guide Dr. RAVI

SHANKAR C Associate Professor, School of Commerce and International Business, Dr. G.R.

Damodaran College of Science, Coimbatore for her scholarly guidance and immense help

rendered to me at each and every stage of this project work. Without his valuable suggestions

this piece of work would not have taken this shape.

I am thankful to the management of Dr.G.R. Damodaran College of Science,

Coimbatore for providing necessary facilities to do my research work.

I am also thankful to my faculty members of B. Com Professional Accounting

Department and my friends for their constant encouragement to complete this work

successfully.

It is not possible to thank everyone individually who has helped me and hence I place

a record of my sincere thanks to one and all associated with this study.
Table of content
 TABLE OF CONTENT

Chapter No. Particulars Page Nos.

I INTRODUCTION AND DESIGN OF THE STUDY 1

II REVIEW OF LITERATURE 12

III OVERVIEW OF THE STUDY 16

IV ANALYSIS AND INTERPRETATION 19

V SUMMARY OF FINDINGS, SUGGESTIONS AND 42

CONCLUSION
BIBLIOGRAPHY

ANNEXURE
List of tables
 LIST OF TABLES

Table No. Title of the Tables Page No.

4.1 GENDER OF THE RESPONDENTS 21

4.2 AGE OF THE RESPONDENTS 22

4.3 EDUCATION QUALIFICATION 23

4.4 OCCUPATION OF THE RESPONDENTS 24

4.5 ANNUAL INCOME OF RESPONDENTS 25

4.6 MARITAL STATUS 26

4.7 HOW WOULD YOU CLASSIFY FINANCIAL SITUATION 27

4.8 IN WHICH OF THE FOLLOWING INVESTMENTS, 28

YOU PREFER TO INVEST

4.9 EXPERIENCE IN ONLINE TRADING 29

4.10 HOW DO YOU KNOW ABOUT ONLINE TRADING 30

APPS?
4.11 ARE YOU AWARE OF ANY FOLLOWING INVESTMENT 31
APPS

4.12 IF YOU PREFER TO INVEST, HOW MUCH DO YOU 32

INVEST

4.13 HOW OFTEN DO YOU INVEST 33

4.14 DO THESE ONLINE TRADING APPS MAKES TRADING 34

EASIER

4.15 REASONS DO PREFER ONLINE TRADING APPS 35

4.16 WHAT KIND OF DIFFICULTY DO YOU FACE WHILE 37

USING ONLING TRADING APPS
4.17 HOW WOULD YOU RATE THE CUSTOMER SUPPORT IN 38
ONLINE TRADING APPS
4.18 DO YOU THINK ONLINE TRADING IS RISK 39

4.19 SATISFACTION LEVEL TOWARDS ONLINE 40

TRADING
 CHAPTER-I
INTRODUCTION

1
 CHAPTER-I
INTRODUCTION
An investment is essentially an asset that is created with the intention of allowing money

to grow. The wealth created can be used for a variety of objectives such as meeting shortages in

income, saving up for retirement, or fulfilling certain specific obligations such as repayment of

loans, payment of tuition fees, or purchase of other assets. Investment may generate income for

you in two ways. One, if you invest in a saleable asset, you may earn income by way of profit.

Second, if Investment is made in a return generating plan, then you will earn an income via

accumulation of gains. In this sense, ‘what is investment’ can be understood by saying that

investments are all about putting your savings into assets or objects that become worth more than

their initial worth or those that will help produce an income with time.

Online trading is the act of purchasing and selling financial products on the Internet. The trader

buys and sells using an online trading platform. Online trading may include trading in bonds,

stocks (shares), futures, international currencies, and other financial instruments. Most people

trade online through an online broker. An online broker is a brokerage firm that offers its services

on the Internet. Unlike traditional brokers, the investor does not meet the broker face-to-face or

via the telephone. Everything happens on the web.

According to iForex.com:“Online trading is basically the act of buying and selling financial

products through an online trading platform.” Online trading forms part of E-Commerce, which

stands for Electronic Commerce.

Many online trading platforms provide analysis of stocks, which helps the users to find the

status of the stock market. This also helps them predict the situation of stocks in upcoming

days and shape their decisions. Online platforms attract users through ease of use and

reduced commission fees. Ultimately, having a properly funded account is essential to

execute trades smoothly on a platform.

2
As a booming sector, investment is widely spread through internet, as a result there are n

number of platforms and apps which helps in trading and other investment stuffs. In India

there are certain apps, platforms, regulations etc.

In modern day life internet becomes a part of our life, where we can buy clothes, food,

accessories etc. People become more aware of internet and its uses , they use different apps

for different things, they upload, download stuffs. Moreover, educated people are more

likely to invest in something to gain additional income.

Educated people are eager to invest and ready to face risks as a consequence some of them

faces loss and some of them gain returns. People are much eager but they lack awareness

about the online trading, without proper knowledge about the market and people make

investment and trapped into scam.

In investment sector after land, people are more eager to invest in stocks, bonds, etc but they

do not have proper awareness and knowledge about the stocks and online trading.

As a result, many online trading apps provides awareness about the market and consequences

about risk involved in online trading. As an investor they expect returns in lower time of

period with less risk but online trading market is uncertain which involves more risk factor.

Many young teenagers are attracted towards online trading because they are in need of

immediate money for their living, there is an inflation in many modern-day stuffs like petrol,

food, vegetable, etc. the cost of living is higher compared to other nations, as a result many

people especially teenagers are attracted towards online trading to gain additional inc ome.

Teenagers are not interested in fixed deposit which gives lesser return compared to online

trading, there is gradual decrease in fixed deposit people began to search next best alternative

to dispose their income/savings to gain additional benefits

Online trading made trading easier and more comfortable, back in old days the trading is meant

only for upper-class people. Many people did not aware of online trading and they not shown any
3
interest in investment, but now social media like Facebook, Instagram and other advertisement

platforms like YouTube made awareness for the online trading. In social media influencers plays

an important role in promoting these online trading apps among the people who uses internet.

In modern era, trading is easier and reaches every internet user through effective advertisement

and promotions. People are attracted towards the outer glitter and investing without any prior

knowledge and proper analysis they become victim for scam

There are many online trading apps across the nation, in which there are some reliable and well-

known online trading apps where people trust and downloaded.

In corona period these online trading apps had a great growth, people are in lockdown settled in

their house and they began to search for the money without any work, in this meantime online

trading boom and become popular among common middle-class people. People began to trust

these online trading apps and start investing their savings to gain additional income over their

current income.

Online trading apps are launched in early 2000’s but they become popular in these corona period.

People become more eager to dispose their income. Moreover, online trading also supported their

customers by providing customer support and creating awareness about online trading.

Moreover many online trading apps have their own YouTube channel, Websites, providing

online awareness videos about online trading, about the market. Online trading apps like

GROWW provides various information about shares, mutual fund, IPO, F&O etc.

Online trading apps set up their own customer support to create goodwill about their company.

All online trading apps are regulated under SEBI.

4
LIST OF SOME WELL-KNOWN ONLINE TRADING APPS WITH THEIR
PROFILE

DATE
APP
S.NO OF HEADQUARTERS PRODUCTS KEY PEOPLE
NAME
ORIGIN

STOCKS, FD,
MUTUAL LALIT
1 GROWW 2016 BANGALORE
FUNDS, US KESHRE(CEO)
STOCK

ST. VINCENT
CURRENCY, SOFIA
2 BINAMO 2014 AND
GOLD GABRIEL
GRENADINES

ST. VINCENT
OLYMP CURRENCY, MOHAMMED
3 2014 AND
TRADE GOLD, SHARES MUSTAFA
GRENADINES

SHRINI
STOCKS, IPO, VISWANATH,
4 UPSTOX 2011 MUMBAI MUTUAL RAVI KUMAR,
FUNDS, F&O AND KAVITHA
SUBRAMANIAN

COMMODITIES, NITHIN
ZERODHA CURRENCIES, KAMATH AND
5 2010 BANGALORE
KITE MUTUAL NIKHIL
FUNDS, BONDS KAMATH

MAHÉ, BEAU
IQ DMITRY
6 2013 VALLON, STOCKS, GOLD
OPTION ZARETSKY
SEYCHELLES

5
STATEMENT OF PROBLEM

Online trading is a fairly popular method of transacting in financial products through

online. With wide development of technology, the trading made easier throughout the world and

easily accessible. Which make the apps used for online trading popular? People can buy, sell or

hold the share mutual fund etc. without contacting broker. Online trading apps made the trading

much more effective. So the study is based on how online trading apps reaches its customer and

what is the perspective of the customer towards online trading apps, whether these online trading

apps provides awareness about online trading.. This study makes an attempt to bring out the

customer perception towards online trading apps and to analyze various aspects of online trading

apps

OBJECTIVES OF THE STUDY:

Major objectives of the research work include:

1. To know whether the people are aware of online trading apps.

2. To know the investors perspective about online trading apps

3. To find out how far the reach of online trading apps

4. To know the popular online trading apps used by the customer

5. To study the problems faced by the investors in online trading apps.

6
SCOPE OF STUDY

As an active internet user, everyone is attracted towards online trading app. Because of

immersive growth of online trading in recent years, it has been eager to know about the online

trading apps and their significance, drawbacks, etc. As an investor they analyze the market and

the app which is trustworthy and do trading, so this study makes me to understand the different

aspects of online trading apps. Also the study helps to understand the perception of investors

towards online trading apps. In modern age all the activities are controlled through internet

through effective advertisement and influence. The study also shows that how much people are

aware of online trading apps.

The study clearly explains the effect of online trading in investor and the problems faced by them,

as an investor the study helps me to understand deeply about the online trading apps and its

workings. Online trading apps is modern way to invest in something effective and to safeguard

our future. And the study shows that many respondents accept the online trading app is an

effective and smart way to invest their money, and made online trading as a secondary job

7
RESEARCH DESIGN
A research design is that the arrangement of conditions for collection and

analysis of knowledge during a manner that aims to mix relevance to the research

purpose with economy in procedure. The research problem having been formulated in

clear cut forms; the researcher will be required to prepare a research design. In this

study the descriptive research design used.

DATA COLLECTION

Primary Data

Primary data is collected from the respondents through questionnaire. The

questionnaire consists of various questions focusing of perception of Investing

Youngsters from all over India.

Secondary Data

Secondary data is collected from journals, magazines, articles and from websites.

Due to current pandemic situation most of the data are collected from online.

RESEARCH INSTRUMENT

In this study, the primary data was collected information directly from the

respondents. The research used questionnaire, it become a vital instrument by which

statements can be made about specific groups or people or entire populations.

8
SAMPLE DESIGN

Sample Size: The sample size collected with the help of questionnaire is 100

SAMPLE TECHNIQUE

The sampling method used to collect data is convenience sampling method.

Convenience Sampling Method

Convenience sampling is a specific type of non-probability sampling in which people

are sampled simply because they are “convenient” sources of data for researchers.

Convenience sampling may be a sort of sampling where the primary available primary

data source is going to be used for the research without additional requirements. In

other words, this sampling method involves getting participants wherever you'll find

them and typically wherever is convenient. All subjects are invited to participate.

STATISTICAL TOOLS USED

The Following Are the Tools Used

 Simple Percentage Method

Area of the Study

The study is to be made in Coimbatore, TN, IN

Type of Research

The study is based on descriptive research.

Collection of Data

The primary data is to be collected directly from the users with

questionnaire. The secondary data is to be collected from books, journals,

magazines, and websites.

9
LIMITATION

 The data was collected through questionnaire. The respondents may not be

accurate.

 The study is based on primary data, the respondents chosen are limited and

random.

 Some the respondents were hesitating to provide true information so, it was

difficult to communicate with them.

10
CHAPTER SCHEME

CHAPTER I: Introduction, Statement of problem, Objective of the study, Limitation

of the Study, Chapter Scheme.

CHAPTER II: Review of Literature

CHAPTER III: An Overview of the Study.

CHAPTER IV: Data Analysis and Interpretations.

CHAPTER V: Findings, Suggestions and Conclusion.

11
 CHAPTER II

REVIEW OF LITERATURE

12
 CHAPTER II
REVIEW OF LITERATURE
1.Dr.C.K. Gomathy, Ms. K Hemalatha (2022), in their paper ‘A Study On Evaluation

Of Online Trading’. Online trading is the new concept in the stock market. In India,

online trading is still at its infancy stage. Online trading has made it easy to trade in the

stock market as now people can trade while sitting at their home. Now stock market is

easily accessible by the people. There are some problems while doing the trade through

the internet. Major problem faced by online trader is that the investors are loyal to their

traditional brokers; they rely upon the suggestions given by their brokers. Another major

problem is that some people don't have full knowledge regarding online trading.

Nevertheless, to say that online trading has the bright future as the percentage of the trade

done through online trading is increasing day by day.

2.Mrs. R. Swetha, Mrs. K. Harika (2020), in their paper ‘A Project Report on Online

Trading’. The investor is able to know the risk and returns of the share by using Online

trading. It is useful to each and every investor who wants long and short-term

Investments. Estimating future EPS good result in future. Investor must have a basic idea

about the computer operations. It is very must have a basic idea about the computer

operations. The result of analysis is proving correctly in the matter of price movements. '

. Avoid buying shares of a company with an equity capital of less then Rs. 1crore. Avoid

buying shares of a company with number of shareholders. Investors must show interest in

steady and fast growing shares only. If the investor is confident of EPS moving up and

expect the P/E to Increase as well stick to the shares and be patients.

13
3.Sandeep Sharma, Nilesh Anute, Devyani Ingale (2021), in their paper, ‘A study of

online trading system in India’, Contribution to capital market is very important, it

reduces the gap between capital deficit and capital revenue. So, we should increase the

various way to invest more. Online trading platform plays a vital role in economic

development and hence everyone should encourage the online trading. Slowly more

investors are attracted towards online trading for returns. Tax benefit. The various teaching

programmed should be launched to make aware the client with respect to online trading.

Online exchanges need to always secure, have adequate backup and recovery process. The

basic aim should provide fair and transparent access. The investor should learn about the

development taking place in the market place. Investor should keep in mind before

investing in share market that trading has both positive and negative effects.

4. Rahim A. Problems and Prospects of Online Share Trading Practices in India; Current

developments are essentially converting off line practices to an online equivalent. The

private investor who may have received a stock broker‟s report through the post and

looked up share prices in the morning paper can access the information online with the

current market price being available. The investor who might have made calculations

about trends and valuations by hand can down load the information from the web into a

spreadsheet or a personal finance program that runs on their PC. That same private

investor who usually to rings up a stock broker to buy or sell, a process that might take

some time when the market is busy, can issue that same instruction online for immediate

execution.

14
REFERENCES:

1. International Research Journal of Engineering and Technology (IRJET)

2. The International Journal of Emerging Technologies and Innovative

Research (JETIR)

3. Journal of Management Research and Analysis; Innovative Education and

Scientific Research Foundation (IESRF)

4. International Journal of Marketing, Financial Services & Management Research

(vol-2) http://www.gejournal.net/

15
 CHAPTER-III
OVERIVIEW OF THE STUDY

16
 CHAPTER-III
OVERVIEW OF THE STUDY

Mobile applications have become synonymous with comfort and convenience. People from

all walks of life are increasingly becoming investors since they swept the world of personal

finance. Trading in stocks, bonds, and securities was once reserved for those with the means

to hire a stockbroker and an understanding of the benefits of accumulating wealth.

As more smartphones enter people's pockets and the internet's reach expands, everyone has

become a potential trader. In fact, as stock trading becomes more digitized, it becomes more

accessible and simpler. Here are seven advantages of using an online trading app:

 COST-EFFECTIVENESS: in comparison to a stockbroker, trading through an

app can prevent more cash. The consulting fee or the commission thanks to the

stockbroker in an exceedingly conventional variety of trading is far over the fee

charged by robo advisors.

 CONVENIENCE: Opening a trading account online is an especially easy and

hassle-free process with the trading mobile application. With just a mobile internet

connection, you'll be able to create an account and also keep tabs on your

investments at your own convenience. Online trading apps also help save time and

permit you to hold out your trading activities on the go.

17
 ALWAYS KEEP TABS: Most online trading apps are designed to display all of

your investments and their performance in an exceedingly single interface.

Moreover, you'll buy and sell your shares any time you would like at your

convenience, while also evaluating your profits or losses.

 NO MIDDLEMAN: additionally, to reduced broker fees, the interaction with

brokers is additionally limited with a trading app. Investors can make a choice from

a spread of portfolio suggestions made within the app supported the meticulous

research conducted by the brokerage offering the app.

 FASTER TRANSACTIONS: Not only is placing orders for purchasing and selling

shares quick on trading apps, the payment and collection for such transactions is

additionally prompt. These apps offer various methods of online payments that

facilitate the near-instant transfer of funds between accounts.

 GREATER CONTROL: With the flexibility to trade literally at your fingertips,

you'll buy or sell without having to rely upon the supply of your broker. Investors

can instantly make trades, review all their options and monitor their investments on

their own, without looking ahead to a broker to inform them what their best recourse

is. Since investors can make decisions without external interference, they gain more

control of their investments.

 BETTER UNDERSTANDING: With a more hands-on approach to your

investments, this can be an app to find out exchange. Online trading apps require

you to create crucial decisions on your own without the constant guidance of a

broker, familiarizing you together with your money and therefore the nuts and bolts

of the planet of investment. For budding investors, this might convince be a useful

trajectory of self-learning.

18
 CHAPTER-IV
ANALYSIS AND INTREPRETATION

19
 CHAPTER IV
ANALYSIS AND INTERPRETATION

INTRODUCTION

Data analysis and interpretation is the process of assigning to collect information

and determining the conclusion, significance and implication of findings. Analysis

involves estimating the values of unknown parameters of the population and testing of

hypotheses for drawing inferences.

The statistical tools used in this analysis is:

Simple percentage method:

 Simple Percentage Method

 It refers to a special kind of rates, percentage ae used in making comparison

between two or more series data. A percentage is used to determine

relationship between the series.

20
 ANALYSIS AND INTERPRETATION
TABLE 4.1

GENDER OF THE RESPONDENTS

PERCENTAGE OF
GENDER NO. OF RESPONDENTS
RESPONDENTS

Male 70 70

Female 30 30

Others 0 0

Total 100 100

(Source: primary data)

It is inferred from the above table that, out of the total respondents taken for the

study, 30% of the respondents are female, 70% of the respondents are male and 0% of

them are others

Majority 70% of the respondents are Male.

21
 TABLE 4.2

AGE OF THE RESPONDENTS

AGE NO. OF RESPONDENTS PERCENTAGE OF RESPONDENTS

18-25 88 88

25-35 7 7

35 – 45 3 3

45-50 2 2

Total 100 100

(Source: primary data)

It is inferred from the above table that, out of the total respondents taken for the

study, 88% of the respondents belong to the age group 18-25, below 7% of the

respondents belongs to the age group of 25 - 35 years, 3% of the respondents are belongs

to the age group between 35-45 years, 2% of the respondents are belongs to the age

group of between 45-50 years and above.

Majority 88% of the respondents are of age 18-25.

22
 TABLE 4.3

EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

EDUCATIONAL NO. OF PERCENTAGE OF

QUALIFICATION: REESPONDENT RESPONDENT

School 13 13

UG 74 74

PG 9 9

Professional Course 4 4

Total 100 100

(Source: primary data)

It is inferred from the above table that, out of the total respondents taken from

the Study, 13% of the respondents are in school, 74% of the respondents are

undergraduate, 9% of the respondents are post graduates, 4% of the respondents are

doing professional course and 3% of the respondents are doing another different course.

Majority 74% of the respondents are undergraduate.

23
 TABLE 4.4

OCCUPATION OF THE RESPONDENTS

NO. OF PERCENTAGE OF
OCCUPATION:
REESPONDENT RESPONDENT

Student 76 76

Professional 10 10

Private Sector 12 12

Public Sector 2 2

Total 100 100

(Source: primary data)

It is inferred from the above table that, out of the total respondents taken for the

study, 76 % of the respondents are Students, 10% of the respondents are salary person,

12% of the respondents are businessman and 2%of the respondents are professional.

Majority 76% of the respondents are students.

24
 TABLE 4.5
ANNUAL INCOME OF RESPONDENTS

NO. OF PERCENTAGE OF
INCOME LEVEL ANNUALLY:
REESPONDENT RESPONDENT

Rs.10000-25000 44 44

Rs.25000-35000 11 11

Rs.35000-45000 6 6

Rs.45000-55000 16 16

Nil 12 12

0 11 11

Total 100 100

(Source: primary data)

It is inferred from the above table that, out of the total respondents taken for

the study, 44% of the respondents stated less than 10 000, 11% of the respondents

stated 10 000 - 25 000, 6% of the respondents stated 25 000 – 75 000, 16% of the

respondents stated 75 000 – 3 00 000, 12% of the respondents stated 3 00 000 – 5

00 000 and 11% of the respondents stated more than 5 00 000

Majority 49% of the respondents’ income is 10000-25000.

25
 TABLE 4.6
MARITAL STATUS

NO. OF PERCENTAGE OF
MARRITAL STATUS
REESPONDENT RESPONDENT

Married 87 87

Unmarried 13 13

Total 100 100

(Source: primary data)

It is inferred from the above table that, out of the total respondents taken for the

study, 87% of respondents are unmarried and 13% of respondents are married.

Majority 87% of the respondents are unmarried.

26
 TABLE 4.7
HOW WOULD YOU CLASSIFY YOUR OVERALL FINANCIAL SITUATION?

NO. OF
HOW WOULD YOU CLASSIFY PERCENTAGE OF
REESPONDEN
YOUR OVERALL FINANCIAL RESPONDENT
T
SITUATION?
LITTLE SAVINGS AND A FAIR 44 44
AMOUNT OF DEBT

SIGNIFICANT SAVINGS AND 56 56

LITTLE OR NO DEBT

TOTAL 100 100

(Source: primary data)

It is inferred from the above table that, out of the total respondents taken for the

study, 44% of respondents will solve by little savings and a fair amount of debt,56% of

respondents will solve by significant savings and little or no debt.

Majority 56% of respondents will solve by significant savings and little or no

debt.

27
 TABLE 4.8
IN WHICH OF THE FOLLOWING INVESTMENTS, YOU PREFER TO
INVEST?

IN WHICH OF THE FOLLOWING

NO. OF PERCENTAGE OF
INVESTMENTS, YOU PREFER TO
REESPONDENT RESPONDENT
INVEST?

Shares And Bonds 48 48

Crypto Currency 26 26

Gold 44 44

Land 55 55

Mutual Funds 1 1

Still No Idea 1 1

Gold And Dsp Bonds 1 1

Total 176 100

(Source: primary data)

It is inferred from the above table that, out of the total respondents taken for the

study, 48% of respondents prefer to invest in shares and bonds , 26% of respondents prefer

to invest in cryptocurrency, 44% of respondents prefer to invest in gold, 55% of investors

prefer t invest in land , 1% of respondents prefer to invest in mutual funds and gold and

DSP bonds and some respondent’s do not have any idea about investment.

Majority 55% of the respondents invest in land.

28
 TABLE 4.9

EXPERIENCE IN ONLINE TRADING

NO. OF PERCENTAGE OF
EXPERIENCE IN ONLINE TRADING
REESPONDENT RESPONDENT

No Experience 69 69

1 To 2 Years 23 23

2 To 5 Years 8 8

Total 100 100

(Source: primary data)

It is inferred from the above table that, out of the total respondents taken for the

study, 69% of respondents do not have any experience, 23% of respondents have

experience for 1 to 2 years, 8% of respondents have 2 to 5 years of experience.

Majority 69% of respondents do not have any experience.

29
 TABLE 4.10

HOW DO YOU KNOW ABOUT ONLINE TRADING?

HOW DO YOU KNOW ABOUT ONLINE NO. OF PERCENTAGE OF

TRADING APPS? REESPONDENT RESPONDENT

Friends 42 42

Relatives 6 6

Advertisement 13 13

Social Media 39 39

Total 100 100

(Source: primary data)

It is inferred from the above table that, out of the total respondents taken for the

study, 42% of respondents aware through friends, 63% are through relatives, 13% are

through advertisement, and 39 % through social media.

Majority 42% of the respondents are aware of online trading apps through

friends.

30
 TABLE 4.11
ARE YOU AWARE OF ANY FOLLOWING INVESTMENT APPS?

ARE YOU AWARE OF ANY

NO. OF PERCENTAGE OF
FOLLOWING INVESTMENT
REESPONDENT RESPONDENT
APPS?

Grow 49 22

Binamo 50 23

Olymp Trade 26 12

Upstox 55 25

Zerodha Kite 17 8

Iq Option 14 6

Respective Banks Trading 10 4

Total 221 100

(Source: primary data)

It is inferred from the above table that, out of the total respondents taken for the

study, 22% of the respondents are aware of groww trading app, 23% of the respondents

are aware of binamo trading app, 12% of the respondents are aware of olymp trade app,

25% of the respondents are aware of upstox trading app, 8% of the respondents are aware

of zerodha kite trading app, 6% of the respondents are aware of IQ option trading app, 4%

of the respondents are aware of repective bank trading apps

Majority 25% of the respondents are aware of upstox app.

31
 TABLE 4.12
IF YOU PREFER TO INVEST, HOW MUCH DO YOU INVEST

IF YOU PREFER TO INVEST, HOW NO. OF PERCENTAGE OF

MUCH DO YOU INVEST REESPONDENT RESPONDENT

100-500 23 23

500-1000 30 30

1000-5000 32 32

5000-10000 9 9

10000-50000 3 3

50000 ABOVE 3 3

Total 100 100

(Source: primary data)

It is inferred from the above table that, out of the total respondents taken for the

study,23% of respondents invest 100-50, 30% of respondents invest 500-1000, 32% invest

1000-5000, 9% invest 5000-10000, 3 % invest 10000-50000, and 3% invest 50000 above

Majority 32% of the respondents invest 1000-5000 in online trading app.

32
 TABLE 4.13
HOW OFTEN DO YOU INVEST?

NO. OF PERCENTAGE OF
HOW OFTEN DO YOU INVEST?
REESPONDENT RESPONDENT

Daily Basis 8 8

Weekly 24 24

Monthly 29 29

Occasionally 39 39

Total 100 100

(Source: primary data)

It is inferred from the above table that, out of the total respondents taken for the study, 8%

of respondents invest daily, 24% invest weekly, 29% invest monthly, 39% invest

occasionally

Majority 39% of the respondents invest occasionally.

33
 TABLE 4.14

DO THESE ONLINE TRADING APPS MAKES TRADING EASIER?

DO THESE ONLINE TRADING APPS NO. OF PERCENTAGE OF

MAKES TRADING EASIER? REESPONDENT RESPONDENT

Yes 51 51

No 7 7

Maybe 42 42

Total 100 100

(Source: primary data)

It is inferred from the above table that, out of the total respondents taken for the

study, 51% of respondents agreed that online trading app make trading easier, 7%

responded no, and 42% responded may be.

Majority 51% of the respondents agrees that online trading app made

trading easier.

34
 TABLE 4.15
REASONS DO PREFER ONLINE TRADING APPS

STRONGLY STRONGLY
REASONS AGREE NEUTRAL DISAGREE TOTAL
AGREE DISAGREE

Easy
43 38 18 1 0 100
Accessibility
Provides
18 48 33 1 0 100
Guidelines
Easy
Procedure & 19 40 37 3 1 100
Documentation
Frequent
Update
24 38 32 5 1 100
Received
Through Mail
Time
36 28 33 1 2 100
Flexibility
(Source: primary data)

35
 It is inferred from the above table that, out of the total respondents taken for the

study,

43% of the respondents highly agree the reason the reason for prefer online trading apps

is easy accessibility, 38% agrees, 18% are neutral, and 1% strongly disagrees.

18% of the respondents highly agrees the reason for prefer online trading apps is provides

guidelines, 48% agrees, 33% are neutral, 1% strongly disagrees that online trading apps

provides guidelines.

19% of the respondents highly agrees the reason for preferring online trading apps is easy

procedure and documentation, 40% agrees, 37% are neutral, 3% strongly disagrees, and

1% disagrees.

24% of the respondents highly agrees the reason for prefer online trading apps is frequent

update received through mail, 38% agrees, 32% are neutral, 5% strongly disagrees, 1%

disagrees.

36% of the respondents highly agrees the reason for preferring online trading apps is time

flexibility, 28% agrees, 33% are neutral, 1% strongly disagrees, 2% disagrees the

statement.

Majority 48 % of the respondents prefer online trading apps for providing

guidelines.

36
 TABLE 4.16
WHAT KIND OF DIFFICULTY DO YOU FACE WHILE USING ONLING
TRADING APPS?

WHAT KIND OF DIFFICULTY DO YOU NO. OF PERCENTAGE

FACE WHILE USING ONLING TRADING REESPOND OF
APPS ENT RESPONDENT

Network Crash 60 37

Return Withdrawn Difficulties 29 18

Difficulties In Operating Applications 21 13

Bottleneck Procedures 19 11

High Service Charges 34 21

Total 164 100

(Source: primary data)

It is inferred from the above table that, out of the total respondents taken for the
study,37% of respondent’s faces network crash problem, 18% faces return withdrawn
difficulties, 13% faces difficulties in operating applications, 11% faces bottleneck
procedures, 21% faces high service charges.
Majority 37% of the respondents faces network crash problems in online
trading apps.

37
 TABLE 4.17
HOW WOULD YOU RATE THE CUSTOMER SUPPORT IN ONLINE
TRADING APPS?

HOW WOULD YOU RATE THE NO. OF PERCENTAGE

CUSTOMER SUPPORT IN ONLINE REESPOND OF
TRADING APPS ENT RESPONDENT

Very Good 11 11

Good 56 56

Average 28 28

Poor 5 5

Total 100 100

(Source: primary data)

It is inferred from the above table that, 11% of the respondents reported very good

customer support in online trading apps, 56% reported good, 28% reported average, 5%

reported poor customer support in online trading apps.

Majority 56% of the respondents responded good for customer support in

inline trading apps.

38
 TABLE 4.18

DO YOU THINK ONLINE TRADING IS RISK?

DO YOU THINK ONLINE TRADING IS NO. OF PERCENTAGE OF

RISK REESPONDENT RESPONDENT

Strongly Agree 39 39

Strongly Disagree 15 15

Neither Agree Nor Disagree 46 46

Total 100 100

(Source: primary data)

It is inferred from the above table that, out of the total respondents taken for the

study,

39% of the respondents strongly agree that online trading apps are risk, 15% disagrees,

and 46% neither agree nor disagrees that online trading apps are risk.

Majority 46% of the respondents neither agrees nor disagrees that online

trading apps are risk.

39
 TABLE 4.19
WHAT KIND OF PROBLEM RESPONDENT FACED USING MOBILE
BANKING?

STRONGLY STRONGLY
REASONS AGREE NEUTRAL DISAGREE TOTAL
AGREE DISAGREE

Easy Trading 33 45 21 1 0 100

Service Charge 12 38 43 7 0 100

Flexibility & Timing 19 48 32 1 0 100

Procedure &
15 45 34 4 2 100
Documentation

Market Knowledge 14 46 35 5 0 100

(Source: primary data)

40
 It is inferred from the above table that, out of the total respondents taken for the

study, 33% of the respondents strongly agree that online trading apps are satisfied for easy

trading, 45% agrees, 21% are neutral, and 1% strongly disagrees the statement,

12% of the respondents strongly agree that online trading apps are satisfied by

their service charges, 38% agrees, 43% are neutral, 7% strongly disagrees the statement,

19% of the respondents strongly agree that online trading apps are satisfied by

flexibility and timing, 48% agrees, 32% are neutral, and 4% strongly disagree.

15% of the respondents strongly agree that online trading apps are satisfied by

procedure and documentation, 45% agrees, 34% are neutral, 4% strongly disagree, and

2% of the respondents disagree the statement.

14% of the respondents strongly agree that online trading apps are satisfied by

providing market knowledge to their customer, 46% agrees, 35% are neutral, and 5%

strongly disagrees that online trading apps satisfied by providing market knowledge

Majority 48% of the respondents agrees that online trading apps are

satisfied by flexibility and timing.

41
 CHAPTER-V
SUMMARY OF FINDINGS,
SUGGESTIONS, CONCLUSION

42
 FINDINGS
 Majority (70%) of the respondents are male.

 Majority (88%) of the respondents are age group of 18-25.

 Majority (74%) of the respondents are under graduate.

 Majority (76%) of the respondents are students.

 Majority (49%) of the respondent’s income level is 10000-25000.

 Majority (87%) of the respondents are unmarried.

 Majority (56%) of the respondent’s financial status was, Significant savings and

little or no debt

 Majority (69%) of the respondents have no experience in online trading

 Majority (42%) of the respondents are aware of online trading apps through friends.

 Majority (55%) of the respondent’s responded UPSTOX as the well-known online

trading app.

 Majority (32%) of the respondents invest 100-500 in online trading apps.

 Majority (39%) of the respondents invest occasionally in online trading apps.

 Majority (51%) of the respondents accepted that online trading apps made trading

easier.

 Majority (60%) of the respondents reported network crash is the major problem

faced in online trading apps

 Majority (56%) of the respondents reported customer support is good but not highly

satisfied.

 Majority (46%) of the respondents strongly agrees that online trading apps is highly

risk

43
 SUGGESTIONS
Online trading is a modern way of investing money, where there will be no physical

contact with the broker. Most of the respondents have no experience in online trading this

show that many investors did not aware about the market and did not do proper research

before investing.

So proper research to be done before investing, investors may open demo account where

they practice trading and invest wisely in real trading. This has to be followed for healthy

trading and should consider valuable tips, knowledge, and analytics given by the expert

before trading.

The study shows that many respondents reported network crash during trading so, online

trading apps must sort out the glitch and should find solution for it by enhancing network

maintenance and also should enhance customer support care effectively where the investor

feel secure and comfortable in which their queries can be sort out easily

Feedback must be collected from the customer/investor for further future updates, it helps

them to know how customer feels about their app and how it can be improved in upcoming

days and also, they can know their drawbacks and problems so it can be easily sort out to

maintain goodwill among their customer.

44
 CONCLUSION

Recent years online trading and apps used for it become popular across globe,

especially many youngsters are interested in online trading and ready take the risk of loss

and face the consequence. It is clear that online trading app promoting effectively among

youngsters by providing attractive rewards. As per the research online trading apps doing

their job efficiently and providing information, analytical data, statistics, and market

knowledge to their customer so the customer able to understand the market structure and

invest accordingly in this way it boosts the reputation of the online trading app and

customer began to feel that online trading apps are safer place to invest. Because of

development of online trading apps in recent years, people are more aware of trading

compared to previous years. Due to its rapid growth among people soon these apps will be

updated and even better and user-friendly in upcoming years.

45
BIBLIOGRAPHY

JOURNALS

1.Dr.C.K.Gomathy, Ms.C.K Hemalatha (2022), in their paper ‘A Study On

Evaluation Of Online Trading’ - International Research Journal of Engineering and

Technology (IRJET)

2. Mrs. R. Swetha, Mrs. K. Harika (2020), in their paper ‘A Project Report On

Online Trading- he International Journal of Emerging Technologies and Innovative

Research (JETIR)

3. Sandeep Sharma, Nilesh Anute, Devyani Ingale (2021), on ‘A study of online

trading system in India’- Journal of Management Research and Analysis

4. Rahim A. Problems and Prospects of Online Share Trading Practices in India. Int

J Marketing Financial Serv Manag Res. 2013;2(4):1–6.

LINKS

1. https://www.researchgate.net/publication/358349151_A_STUDY_ON_EVALUATI

ON_OF_ONLINE_TRADING

2. https://www.jetir.org/papers/JETIRED06004.pdf

3. https://www.jmra.in/journal-article-file/14953

4. http://indianresearchjournals.com/pdf/IJMFSMR/2013/April/14.pdf
 CUSTOMERS/INVESTORS PERSPECTIVE ABOUT
ONLINE TRADING APLLICATIONS/PLATFORMS

1. Email

2. NAME

3. GENDER

a) Male
b) Female
c) Others

4. AGE GROUP

a) 18-25

b) 25-35

c) 35-45

d) 45-50 and above

5. EDUCATION QUALIFICATION

a) Higher secondary
b) Professional
c) Under graduation UG
d) Post-graduation PG
e) others

6. OCCUPATION

a) Student
b) Professional
c) Public sector
d) Private sector
e) Other:
7. INCOME LEVEL

a) Rs.10000-25000
b) Rs.25000-35000
c) Rs.35000-45000
d) Rs.45000-55000
e) Other:

8. MARRITAL STATUS

a) Married
b) Unmarried

9. HOW WOULD YOU CLASSIFY YOUR OVERALL FINANCIAL SITUATION?

a) Little savings and a fair amount of debt

b) Significant savings and little or no debt

10. IN WHICH OF THE FOLLOWING INVESTMENTS, YOU PREFER TO INVEST?

a) Shares and Bonds

b) Cryptocurrency
c) Gold
d) Land
e) Other

11. EXPERIENCE IN ONLINE TRADING

a) No experience
b) 1 to 2 years
c) 2 to 5 years
12. HOW DO YOU KNOW ABOUT ONLINE TRADING APP?

a) Friends

b) Family

c) Advertisement

d) Social media

13. ARE YOU AWARE OF ANY FOLLOWING INVESTMENT APPS?

a) Grow
b) Binamo
c) Olymp trade
d) Upstox
e) Zerodha kite
f) IQ Option
g) Respective banks trading apps
h) Other:

14. IF YOU PREFER TO INVEST, HOW MUCH DO YOU INVEST? (MONTHLY)

a) 100-500
b) 500-1000
c) 1000-5000
d) 5000-10000
e) 10000-50000
f) 50000 above

15. HOW OFTEN DO YOU INVEST?

a) Daily Basis
b) Weekly
c) Monthly
d) Occasionally
16. DO THESE ONLINE TRADING APPS MAKES TRADING EASIER?

a) Yes
b) No
c) Maybe

17. REASONS DO PREFER ONLINE TRADING APPS

STRONGLY STRONGLY
REASONS AGREE NEUTRAL DISAGREE
AGREE DISAGREE

Easy
Accessibility
Provides
Guidelines
Easy
procedure &
documentation
Frequent
update
received
through mail
Time
flexibility
18. WHAT KIND OF DIFFICULTY DO YOU FACE WHILE USING ONLING TRADING
APPS

a) Network Crash
b) Return Withdrawn difficulties
c) Operating Applications
Bottleneck Procedures
d) High service charges

19. HOW WOULD YOU RATE THE CUSTOMER SUPPORT IN ONLINE TRADING APPS

a) Very Good
b) Good
c) Average
d) Poor
20. DO YOU THINK ONLINE TRADING IS RISK?

a) Strongly agree
b) Strongly disagree
c) Neither agree nor disagree

21. SATISFACTION LEVEL TOWARDS ONLINE TRADING APP?

STRONGLY STRONGLY
REASONS AGREE NEUTRAL DISAGREE
AGREE DISAGREE

EASY TRADING

SERVICE CHARGE
FLEXIBILITY &
TIMING
PROCEDURE &
DOCUMENTATION
MARKET
KNOWLEDGE

22. SUGGESTION IF ANY