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    Willys-Overland #4

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    jesssamuel
    1) The document tells the story of how John N. Willys transformed the Overland automobile company into a hugely successful business within just two years. 2) Willys took over the struggling Overland company in 1907 after its creator ran into financial difficulties, and rapidly expanded production to meet soaring demand for the high-quality yet affordable cars. 3) By 1910, Overland was producing over 4,000 cars per day across multiple factories and sales that year exceeded $24 million, despite little advertising other than word-of-mouth from satisfied customers.

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    Willys-Overland #4

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    jesssamuel
    14 views4 pages
    1) The document tells the story of how John N. Willys transformed the Overland automobile company into a hugely successful business within just two years. 2) Willys took over the struggling Overland company in 1907 after its creator ran into financial difficulties, and rapidly expanded production to meet soaring demand for the high-quality yet affordable cars. 3) By 1910, Overland was producing over 4,000 cars per day across multiple factories and sales that year exceeded $24 million, despite little advertising other than word-of-mouth from satisfied customers.

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    1) The document tells the story of how John N. Willys transformed the Overland automobile company into a hugely successful business within just two years. 2) Willys took over the struggling Overland company in 1907 after its creator ran into financial difficulties, and rapidly expanded production to meet soaring demand for the high-quality yet affordable cars. 3) By 1910, Overland was producing over 4,000 cars per day across multiple factories and sales that year exceeded $24 million, despite little advertising other than word-of-mouth from satisfied customers.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    14 views4 pages

    Willys-Overland #4

    Uploaded by

    jesssamuel
    1) The document tells the story of how John N. Willys transformed the Overland automobile company into a hugely successful business within just two years. 2) Willys took over the struggling Overland company in 1907 after its creator ran into financial difficulties, and rapidly expanded production to meet soaring demand for the high-quality yet affordable cars. 3) By 1910, Overland was producing over 4,000 cars per day across multiple factories and sales that year exceeded $24 million, despite little advertising other than word-of-mouth from satisfied customers.

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    You are on page 1of 4

    A Wonderful Business Story

    We have told in a book—which we ask you to send for—one of the


    greatest business stores ever old. A story of how John N. Willys stepped in
    two years to the topmost place in motordom. Or how Overland automobiles
    rose in 24 months to this year’s sale of $24,000,000. How a factory has grown
    like magic to a payroll of 4,000 ment—to a daily output of 30 carloads of
    automobiles. And how a large part of the demand of the country has been
    centered around one remarkable car.

    The Discovery

    Here is an outline of the story—just enough to make you want it all.

    Two years ago, Mr. John N. Willys was a dealer in automobiles. There came to him one
    day a remarkable car—evidently the creation of a mechanical genius. The simplest, sturdiest,
    smoothest-running car that anyone around there had seen.

    The name of the car was the Overland. And the price—then $1,250—was as amazing as
    the car itself.

    The sale of this car spread like wildfire. Each car sold brought a call for twenty others
    like it. Old and new motor car owners came by the score to deposit advance money—attracted
    by the Overland’s matchless simplicity.

    But the cars did not come. And when Mr. Willys went to the makers he found them on
    the verge of receivership.

    The genius which had created this marvelous car could not finance the making, in the
    face of the 1907 panic.

    The New Start

    Mr. Willys in some way met the overdue pay roll—took over the plant—and contrived to
    fill his customers’ orders.

    Then the cry came for more cars from every place where an Overland had been sold. As
    the new cars went out the demand became overwhelming. The factory capacity was outgrown in
    short order. Then tents were erected.

    Another factory was acquired, then another; but the demand soon outgrew all three.
    During the next fiscal year these factories sent out 4,075 Overland cars. Yet the demand
    was not half supplied.

    Dealers fairly fought for preference. Buyers paid premiums. None could be content with
    a lesser car when he once saw the Overland.

    All this without advertising. About the only advertising the car ever had was what users
    told others.

    The Pope-Toledo Plant

    Mr. Willys’ next step was to buy the Pope-Toledo factory—one of the greatest
    automobile plants in the country. This gave him four well-equipped factories—just 16 months
    from his start.

    But the Toledo plant wasn’t sufficient. So he gave his builders just 40 days to complete
    and addition larger than the original factory.

    Then he equipped these buildings with the most modern machinery—with every
    conceivable help and convenience—so that cars could be built here for less than anywhere else.

    Now 4,000 men work on Overland cars. The output is valued at $140,000 per day. The
    contracts from dealers for this season’s delivery call for 20,000 cars.

    Now this man has acquired 23 acres around his Toledo plant. And his purpose is to see—
    from this time on—that those who want Overlands get them.

    Marvelous Sales

    Dealers had ordered 16,000 of the 1910 Overland models before the first car was
    delivered. That means that each Overland sold the previous year had sold four others like it.

    And without any advertising.

    This year’s Overland sales will exceed $24,000,000. Yet the Overland is but two years
    old.

    The $1,000 Overland

    This year an Overland—better than last year’s $1,250 car—is being sold for $1,000.
    That is because the tremendous production has cut the cost 20 per cent.

    A 25 horse-power car, capable of 50 miles an hour, for $1,000, complete with lamps and
    magneto. Never did a maker give nearly so much for the money.
    There are higher-powered Overlands for $1,250--$1,400--$1,500. They are just as cheap
    in comparison as the $1,000 model.

    The Overlands are unique in simplicity. They operate by pedal control. A ten-year-old
    child can master the car in a moment.

    They are made in the same factory, and by the same men as made the Pope-Toledo—a
    $4,250 car. The reason for the price lies in the production of 125 cars per day.

    Get the Whole Story

    Send me this coupon to get the whole story, told in a fascinating book. Learn how the car
    which in two years captures so large a share of the whole trade of the country. See what has
    done this—what there is in the Overland to make it the most desired car in existence. Please cut
    out this coupon now.

    F. A. Barker, Sales Manager.

    The Willys-Overland Company

    Toledo, Ohio

    Please send me the book:

    _____________________________________________________

    _____________________________________________________
    27

    The Overland
    Two of the many
    Overland Models

    All prices include


    Magneto and full
    lamp equipment

    Members of Association
    Licensed Automobile Man-
    ufacturers, Licensed Under
    Selden Patent.

    Overland Model 38—Price $1,000. 25 h. p.— Overland Model 41—Price $1,400. 40 h. p.—
    102-inch wheel base. Made also with single 112-inch wheel base—5 pasengers. Five lamps
    rumble seat, double rumble seat and Toy and Magneto included.
    Tonneau at slightly additional cost.

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