1MCM1 Computer Fundamentals and Operating System

UNIT-I Introduction to computer, Computer generations , Basic functional

units of Computer , Software, Hardware , Types of memory , Input /
Output devices.

UNIT –II Algorithm , Flowcharts , Looping, Data processing concepts ,

Number system , BCD representation, Classification of software ,
Types of Operating system , Computer Applications.

UNIT –III DOS: - Internal and External commands .

Windows Operating System: - Windows environment: (My computer,
Network Neighborhood, Control Panel) , Windows explorer .
Windows NT.

UNIT –IV Introduction to Unix, Unix file system, Working with files and
directories, Permissions, Basic commands, Utilities, Using vi editor.

UNIT –V User management in Unix , mail and other commands , Introduction

to shell programming.
Introduction to Linux operating system : operating system and Linux ,
History of Linux , Gnome and KDE desktop.

References :
Computer fundamentals B.Ram PHI
Fundamentals of Computers V. Rajaraman TMH
Unix Concept and Application Das TMH
PC Software made simple Taxali TMH
The Complete reference Richard Peterson TMH
Red Hat Linux
 1MCM2 Programming Methodology

UNIT-I Introduction: Executing a C program Constant, variables and Data

Types: Character set, C tokens, Keywords and identifiers, Constant,
Variables, Data Types, Declaration of Variables, Assigning values to
Variables, Defining symbolic constants, Operators and Expression: -
Introduction, Arithmetic operator, Relational Operator , Logical
Operator, Assignment Operator, Increment and decrement Operator,
Conditional operator, Bitwise Operators, special operators, Arithmetic
expressions, Evaluation expression, precedence of arithmetic
operators, Some computational problems, Type conversion in
expressions, Operator precedence and associativity, Mathematical
functions. Managing Input Output Operators: - Introduction, Reading
a character, Writing a character, Formatted input, Formatted Output.

UNIT –II Decision Making and Branching: - Introduction, Decision making

with IF statement, Simple If statement, IF… ELSE statement, Nesting
of IF….ELSE statements, ELSE.. IF ladder, The switch statement,
conditional Operator, The GOTO statement. Decision Making and
Looping: - Introduction, WHILE statement, DO statement, The FOR
statement, jumps in loops.

UNIT –III Arrays: - Introduction, One-Dimensional arrays, Two-Dimensional

arrays, Initializing two-dimensional arrays, and Multidimensional
arrays. Handling of Character Strings: -Introduction, Declaring and
initializing string variables, Reading string from terminal, Writing
string to screen, Arithmetic operations on characters, Putting string
together, Comparison of two strings, String Handling functions, Table
of strings.

UNIT –IV User defined Functions: - Introduction, Need for user-defined

functions, A multifunction program, The form of C functions, Return
values and their types, Calling a function, Category of functions, No
argument and No return values, Argument but no return values,
Arguments with return values, Handling of non-integer functions,
Nesting of functions, Recursion, Function with Arrays, The Scope and
lifetime of variables in functions. ANSI C functions. Structures and
Unions: Introduction, Structure initialization, Comparison of
structure variables, Arrays of structures, Arrays within structures,
Structures within structures, Structures and functions, Unions, Size of
structure.

UNIT –V Pointers: - Introduction, Understanding pointers, Accessing the

address of a variable, Declaring and initializing pointers, Accessing a
variable through its pointer, Pointer expressions, Pointer increments
and scale factor , Pointers and arrays, Pointers and Character strings,
Pointers and functions, Pointer and structures, Points on pointer. File
Management in C: - Introduction, Defining and opening a file, closing
a file, Input/output operations on files, Error handling during I/O
operations.
References :

• “Programming in C” E. Balagurusamy Tata McGraw-

Hill
• “Programming in C” By Kanetkar

1MCM3 Object Oriented Programming

UNIT-I Features of OOPS, C++ fundamentals, Keywords, Variables, Built in

data types, loops and decisions, Constants, functions, Structures, array
and string handling, basic C++ programs.

UNIT –II Objects and classes, polymorphism, Virtual functions, Dynamic

memory allocation, Deallocation.

UNIT –III Inheritance: Deriving Classes, levels of inheritance, constructors in

inheritance, public and private inheritance.

UNIT –IV Stream and Exception Handling C++ Stream, std stream I/O,
manipulator, file handling, concept of exception handling, and
common error in C++ programming.

UNIT –V Pointers: Basic pointer concepts, pointer variable, declaring and using
pointer, pointer arithmetic, Pointers to array and arrays to pointers,
pointers to object and pointer to function++ programs using pointer

References:
C++ the complete reference Shild (TMH)
Object Oriented Programming in Turbo C++ Robert Lafore Galgotia
OOP’S with C++ 3 ed Balagurusamy (TMH)
Mastering C++ K.R.Venugopal & Rajkumar
 1MCM4 BUSINESS DATA COMMUNICATION -I

UNIT-I Introduction: Introduction to Data Communication, Components of

Communication Network, Future trends in Communication and
Networking.
Network Application: Introduction, Groupware, The Information
Superhighway, Accessing and using the Internet.
Fundamentals of Data Communications and Networking, Telephone
Communication Hardware, Voice Communication Network,
Switches (Voice and Data), PBX (Switchboard) Cellular Technology,
Facsimile (FAX) Machine, Special purpose devices.

UNIT –II Data Communication Hardware : Network Architectures, hosts,

Clients, Circuits, Special purpose communication devices.
Data Transmission : Digital Transmission of digital data, Anolog
Transmission of digital data, Modem, digital Transmission of Analog
data.

UNIT –III Open System Interconnection (OSI) Model: Media Access Control,
Error Control in Network, Data Link Protocols, Network Topology,
Network Routing, Network Standard , Network Protocols.

UNIT –IV Local Area Networks: Introduction, LAN Components, Ethernet,

Token Ring, Others types of Plan, Improving LAN performance,
selecting a LAN.

UNIT –V Metropolitan Area Networks: Introduction, Telephone Networks,

Dialed Circuit Services, Dedicated circuit Services, Switched Circuit
Services, Packet Switched Networks, Improving MAN/WAN
services.

References :
Jerry Fizgerald & Alan Dennis “ Business Data Communications and
Networking 5th ed ” Wiley.
 1MCM5 System Analysis and Design

UNIT- I System development life cycle: Goals, System, Computer based

business system, personal traits of system analyst, system life
cycle, Working with technology.

UNIT- II Modeling tools for system analyst: Role of data in Business,

Modeling with DFD,DFDS with case, Structured Methodology:
Need ,relevant case technology, other specification tools.

UNIT- III Preliminary System analyst: Fact finding and interview,

working with people, Detailed Analysis: Review and assigment,
Working with people and technology.

UNIT- IV Prototyping and 4gls:3gls,4gls, Object Oriented Analysis

,working with people and technology. System Design:
Guidelines for output design, Formatting and design report,
data entry process, Input design and data collection.

UNIT- V File design, Database design, overview of Implementation,

Scheduling and assigning tasks, Testing, Training, System
maintenance, and Management issues

References:
• “System Analysis and Design” Edwards Tata McGraw-Hill
• “System Analysis and Design” Written Tata McGraw-Hill
• J.F Gerald “System Analysis and Design”Tata McGraw-Hill
• Kendall &Bacon” System Analysis and Design”
• Rajaraman “Analysis & Design and Information System”
 BBA SEM-- II
2MCM1 Principles of Management

UNIT-I Definition, Management process, Role and skills of manager, levels of

Management, Management and Administration, Types, Meaning of
decision making.

UNIT –II Nature of Planning, Importance type of plan, Limitation of planning,

Difference between planning, and decision making, Strategic planning
in India.

UNIT –III Meaning process, Span of Management, Principle of organizing,

Departmentation, Organization structures, Informal organization,
benefits of informal organization, Disadvantages of informal
organization.

UNIT –IV Staffing, Importance and need, Recruitment, Selection, Placement and
orientation, staff authority, Differences between authority and power.
Motivation: Concept, financial incentives, Importance of Motivation.

UNIT –V Communication, Leadership, Controlling, Essentials of good control

system, Basic control process.

References :

P.C. Tripathi, P. N. Reddy “Principles of Management”

K. Gupta, J. K. Sharma “Management of System” Macmillan.
 2MCM2 Advance Data Base Management System

UNIT- I Introduction to Oracle relational database and it’s architecture,

File System Vs. DBMS, Relational Model, Data independency,
Structure and advantages of DBMS .

UNIT- II Oracle Database storage structure :( table spaces, segments,

Extents, Data blocks), Normalization.
Database Objects (Data types, Tables, synonyms, Indexes,
Views, Sequence, Clusters, and Snapshots).

UNIT- III Structure Query Language:

Operators, Conditions, Commands, Functions, Joins and
Unions, Sub queries.

UNIT- IV PL/SQL: PL/SQL Blocks, PL/SQL Architecture, PL/SQL and

SQL*PLUS Variables, Constants, Characters, Data types,
Conditions, Loops, Error handling in PL/SQL, Triggers,
Procedures, Functions, Packages, Cursors.

UNIT- V Import and Exports, Database Constraints: Basics, Creating &

modifying Constraints, Keys and other Constraints, Oracle
Users, Different types of privileges, Roles.

References:
1. Oracle 8i Complete Reference Koch(TMH)
2. Oracle 8 Bible Carol Mccullough-Dieter(IDG)
3. Introduction to SQL Ivan Bayross
4. Introduction to SQL Sharma.
 2MCM3 Java Programming

UNIT- I Introduction to java, Java Development tools, java

application , anatomy of the Application program, java
applets, anatomy of the Applet program, Applications
versus applets.Java Building Elements: Identifiers,
Variables, Constants, numerical Data types, Numeric
Literals, shortcut Operators, Numeric type Conversion,
Character data Type, Boolean Data Type, Operator
Precedence, Programming Errors, Programming style and
Documentation, separate Classes.

UNIT- II Control Structures: Using if Statements, Using Switch

Statement, Using loop Structure, Using the keywords
break and continue Methods: Creating a Method , Calling
a Method, Overloading Method, creating Method in
Separate classes, Method Abstraction, debugging,
recursion, Recursion versus Iteration.

UNIT- III Objects and Classes, Passing Objects to Methods,

Instance Variable and Class Variables, instance Method
and Class Method, The Scope of Variable, Packages, java
API. Arrays and Strings: Declaration & Creation of
Array, Initialization & Processing, Sorting & Searching
Arrays, Arrays of Objects, Multidimensional Arrays
Strings:- String class, String buffer class, string tokenizer
class, Command line arguments.

UNIT- IV Inheritance:- Super classes, Subclass, using Super , this

Keyword, Object class, Final & abstract modifiers,
Casting Object, Number class, Processing Date and
Time, Interfaces, Graphics Programming: AWT Class
Hierarchy, Frames, Event-Driven Programming, Layout
managers, Panels, repaint, update, paint Method,
canvases, Color Class ,font and Font Metrics, Classes,
Ovals, Arcs, polygons.

UNIT- V Creating User interfaces: Button, Label, Text Field, Text

Area, Choice, List, Checkbox, Checkbox group, Dialog,
Menu, Multiple Windows, Applet Class, Keyboard
Events, Card Layout, Grid Bag Layout Manager,
Exception Handling: Type, Classes. Multithreading:
Thread class, Runnable interface, States, Priority,
Groups, and Synchronization. I/O Stream classes, Input
Stream and Reader, Output Stream and Writer, Array,
Filter, Data, Print, Buffered Stream, Parsing Text Files,
Random Access Files, Interactive I/O Networking:
Client/Server computing, Multiple Clients, Applet
Clients, Retrieving files from web server.
References:
1. P. Naughtan :Java Hand Book(TMH)
2. Y. Daniel Liang :Java Programming(PH)
3. E. Balgurusamy :Programming with Java
 2MCM4 Software Engineering (Paper-I)

UNIT-I Product: Evolving role of Software, Software Characteristics,

Software applications, Software myths. Process: Software Process,
Process Models, Linear Sequential Model, Prototyping Model,
RAD model, Evolutionary software models, Component based
development, formal methods model, fourth generation techniques,
Process technology, Product and Process.

UNIT –II Project Management: Management Spectrum, People, Product ,

Process, Project, W5HH principle, Software Process and Project
metrics: Measures-Metrics-Indicators, Metrics in the process and
Project domains, Software Measurement , Metrics for software
Quality , Integrating metrics within the software engineering process,
Statistical quality control, metrics for small organizations,
establishing a software metrics program.

UNIT –III Software Project Planning: Objectives, Software scope, Resources,

software project estimation, Decomposition techniques, Empirical
estimation models, Make/Buy decision, automated estimation tools.
Risk Analysis and Management: Reactive versus Proactive Risk
Strategies, Software risk, risk identification, risk Projection, risk
refinement , risk mitigation, Monitoring Management, Safety Risk
and Hazards, RMMM Plan.

UNIT –IV Project Scheduling and Tracking: Basic Concepts, Relationship

Between People and effort, Defining a task set for the software
Project, Selecting software engineering task, Refinement of major
task, Defining a task network, Scheduling , Earned value network,
Error Tracking, Project Plan. Software Quality Assurance: Quality
Concept, Quality Movement, Software Quality Assurance, Software
Reviews, Formal Technical Reviews, Formal Approaches to SQA,
Statistical Quality Assurance, Software Reliability, Mistake Profing
for Software, ISO 9000 Quality Standards, SQA Plan.

UNIT –V Software Configuration Management: introduction: SCM Process,

Identification of objects in the software configuration, Version
Control, Change Control, and Configuration audit, Status Reporting,
SCM Standards. System Engineering: Computer based System,
System Engineering Hierarchy, Business process engineering, Product
Engineering, Requirement Engineering System Modeling.

Text Books:
Roger S. Pressman, “ Software Engineering” McGraw Hill, 5th
Edition.
James Peter,”Software Engineering an Engineering Approach”, John
Wiley
Ian Somerville,” Software Engineering”, Pearson Education.
 2MCM5 Operation Research Techniques

UNIT-I Introduction: Nature and significance, Features, Classification,

Advantages, Linear Programming: Application and Model
Formulation, Graphical Method, Simplex method, Duality in linear
programming.

UNIT –II Integer Linear Programming, Transportation, Assignment, Decision

theory, Games theory.

UNIT –III Deterministic Inventory Control Models, Probabilistic Inventory

control model, sequencing problem: Introduction to sequencing
problems, Two-machine, N-hob, three machine sequencing problem.

UNIT –IV Introduction to PERT & CPM: Introduction, Difference between

PERT and CPM, Phases of project Management, PERT/CPM
network, Critical path analysis, Project Scheduling, Project Time
Cost, Trade off, Updating Resource allocation.

UNIT –V Simulations, Simplex method, revised simplex method, Dual Simplex

method, Dynamic Programming.

References :

J.K. Sharma “Operation Research” Macmillan.

Billy E. Gillett “Introduction to OR”.
 MCM SEM-- III

3MCM1 Management Information Systems

UNIT-I Introduction to MIS concept of MIS, Definition, Needs, Functions,

Objectives Characteristics, role of MIS, Components of Information
system, Conversion of manual to computer based information system,
Integration managerial levels and functional areas by MIS, Elements
and technology of MIS.

UNIT –II Organization of MIS: Subsystem of MIS, Physical structure of

organizational MIS, Conceptual structure of organizational MIS,
Establishing MIS.

UNIT-III Information system concepts and control, business as a system,

business as a information system, Principle functional system of
business information sources. Information system classification,
Strategic information system, concept, benefits, Components of
strategic information, planning, planning data system, marketing
planning, financial planning, project planning.

UNIT –IV Operation database system, introduction grouping of operation by

functions, marketing data system, purchasing data system, inventory
file, customer and sales order file, production control file, financial
control data system, personal information system.

UNIT –V Management of Information Systems, Implementation and evaluation

of MIS. Information System Planning, Information System as an
Enable, Case studies.

Books :
Tim Hannagan “Management Concepts and Practices”
“Management Information System” D. P. Goyal.

References :
Tripathi & Reddy “Principles of Management”
 3MCM2 ADVANCE JAVA PROGRAMMING

UNIT-I Java Networking Model: URL Class, Java TCP Socket Classes and
Introduction to Socket programming in Java. Creating TCP
Client/Server application. Overview of UDP Sockets and Classes,
Java-Net package, Multicast Sockets.

UNIT –II Java Database Connectivity(JDBC):Overview, JDBC-ODBC Bridge,

Java SQL package and related classes, Architecture of a JDBC
application, Creating Client/Server applications JDBC for oracle and
Access database.

UNIT-III Remote Method Invocation (RMI): Objects Serialization in java,

Concept of Remote Objects, Architecture of RMI application, Java
RMI Package and classes/interfaces, Client/Server application using
RMI. Combining RMI and JDBC, RMI application.

UNIT –IV Servlets: Introduction, Life Cycle of Servlet, JSDK, Simple Servlet,
Servlet API, Javax, Servlet package, Reading servlet and
Initialization parameters, javax.servlet.http package. Using cookies,
session tracking, Client/Server applications using servlets, RMI
Servlet, RMI- JDBC Servlet.

UNIT –V Java Beans: Concepts in Components model, Basic of designing a

java Beans, Beans properties, Method and events exposure, creating
and using java Bean properties, Using events for Communication ,
Introspection.

Books :
• Steven Holzner “JAVA2 Swing, Servlet, JDBC and Java Beans Programming”
Dreamtech Press
• H.Schidt and P.Naughtan “JAVA2 Complete Reference 4th ED.” Tata Mc Graw
hill.
• J.L. Weber “Using JAVA2Platform” Prentice Hall.
3MCM3 VISUAL COMPUTING

UNIT I Features of VB, Properties, Controls & Objects ,Placing

controls on a form, Setting Properties, Tool Box controls,
Writing code for simple VB program, Properties of different
objects and their application in VB, Decision Making
Statement, Branching, Looping Statement, Handling Mouse,
Developing Menus.
UNIT II Graphics Programming in VB : Using Objects , Line, Shape,
Image, Timer and more other objects used for graphics. Writing
Graphics program from simple to Advanced.
UNIT III Handling Files: Sequential, Random and Binary. Multiple
Document Interface, OLE control, Active-x Component
Development, Sending key strokes.
UNIT IV Introduction to Object Oriented Programming in VB, Working
with Collection, API, OCX. Databases Access Objects, Data
entry form with bound controls, Creating Reports in VB,
Programs.
UNIT V Database programs with DFD, Data bound List Boxes, Grids
and sub Forms, Error Handling in VB, RDO, ADO, Concept of
Connecting VB with Oracle.

References:
1. “Mastering VB6 “By Evangelos Petroutsos Wiley India Pvt
Ltd.
2. “VB2005 Programming” Black Book By Steven Holzner
Dream Teach
3. “ Complete reference Visual Basic “ By Noel Jerke
Tata McGraw Hill
4. “Programming Microsoft Visual basic” By Francesco
Balena WP Publishers Pvt Ltd
3MCM4 BUSINESS DATA COMMUNICATION II

UNIT-I Introduction, TCP/IP Layering, Client / Server Model, Link

Layer, IP, ARP, RARP.

UNIT-II Internet Control: Control message protocol, Ring Program, IP

Routing, Dynamic Routing Protocol.

UNIT-III UDP (User Datagram Protocol), Broadcasting and

Multicasting, IGMP, DNS, Trivial File Transfer Protocol.

UNIT-IV BOOTP, TCP, TCP connection establishment and

Termination, TCP Interactive Data Flow, TCP Bulk Data
Flow.

UNIT-V Simple Network Management Protocol (SNMP), Telnet and

Rlogin, FTP, SMTP, NFS, Finger Protocol, Who is Protocol.

REFERENCES

1. W. Richard Stevens : TCP/IP Illustrated Volume 1

2. William Stallings : Network Security Essentials Pearson Education
3. Andrew S. Tanenbaum : Computer Networks, PHI(5E)
4. Dauglas E. Colmev : Internetworking with TCP/IP PHI
 3MCM5 Software Engineering (Paper II)

UNIT-I Design concept and principle: Software Design and engineering, The
design process, Design Principle, Design Concepts, effective Modular
design, Design Heuristic for effective Modularity, Design Model, Design
Documentation.
Architectural Design: Software Architecture, Data design, Analyzing
alternative Architectural Design, Mapping requirements into a Software
architecture, Transform Mapping, Transaction mapping.

UNIT-II User interface Design: The Golden Rule, user Interface Design, Task
Analysis and Modeling, interface Design Activities, Implementation
Tolls, design Evaluation.
Component-Level Design: Structured programming, Comparison of
design Notation.

UNIT-III Software Testing Technique: Software testing Fundamentals, Test case

design, white Box Testing, Basis Path Testing, Control structure testing,
Black Box Testing, testing for Specialized Environments, Architectures
and Applications. Software Testing Strategies: A strategic approach to
software Testing, Strategic Issues, unit Testing, Integration Testing,
Validation Testing, system testing, the art of debugging.

UNIT-IV object-Oriented Concepts and Principles: The Object-oriented Paradigm,

Object –Oriented Concepts, Identifying the Elements of an Object Model,
Management Object Oriented Software Projects. Object –oriented
Analysis: object oriented Analysis, Domain Analysis, Generic
Components of the OO Analysis Model, The OOA Process, The Object
Relationship Model. Object Oriented Design: design for Object-Oriented
Systems, The System Design Process, The Object Design Process, Design
Pattern, Object Oriented Programming.

UNIT-V Object –Oriented Testing: Broadening the View of Testing, testing OOA
and OOD models, Object Oriented Testing strategies, Test Case Design
for OO software, Testing Methods Applicable at the Class Level,
Interclass Test Case Design. Technical Metrics for Object-Oriented
System:Distinguishing Characteristics of object Oriented Metrics, Metrics
for the OO Design Model, Class –Oriented Metrics, Operation-Oriented
metrics, Metrics for Object-Oriented Testing, metrics for Object-oriented
projects. Client/Server Software Engineering:Structure of Client/Server
system, software Engineering for c/S System, Anal;ysis Modeling Issues,
design for C/S System, Testing Issues.

Text Books:
• Roger S. Pressman, "Software Engineering', McGraw Hill, Fifth
Edition.
• James Peter, "Software Engineering An Engineering Approach", John
Wiley
• Ian Somerville, "Software Engineering', Pearson Education.
References:
• W.S. Jawadekar, “Software Engineering”, TMH.
• Pankaj Jalote, "An Integrated Approach To Software Engineering”,
Narosa.
• R. Mall, "Fundamentals of Software Engineering", Prentice Hall of
India
• Behferooz & F. J. Hudson, "Software Engineering Fundamentals",
Oxford
University Press.
 • S. L. Pfleeger, "Software Engineering Theory and Practice",
Pearson Education

MCM SEM--IV

4MCM1 Internet Technology

UNIT-I Introduction to ASP: What is Active Server Pages, The Active Server
Pages Model, What is an .asp File, What Active Pages can do, The process
of Serving an Active Server Page, Using Scripting Languages, Setting the
primary Scripting Langue, Including Other Files. Understanding Objects:
Built-in Objects, Active Server Pages Objects, Request Object, Response
Object, Properties of the Response Object, Methods of the Response
Object, Session Object, The global.asa File.

UNIT-II Understanding Components: The Advertisement Rotator Component, The

Text Stream Component, Properties of the TextStream Object. Working
with Users: The InputBox Function, MsgBox Function, Using HTML
Forms, Using ActiveX Controls.

UNIT-III Working with HTML Forms: Retrieving Form Data, Using Text Boxes
and Text Areas. Cookies: Working with Cookies, Application of Cookies,
Drawbacks of using Cookies, Web Browser Compatibility Issues,
Addressing the drawbacks of using Cookies, Using Cookies in ASP
Applications, An ASP application that uses Cookies.

UNIT-IV Working with Files and The Files System: Copying, Moving and Deleting
Files, Detecting whether a File Exist, Retrieving the Attributes of Files,
File Attribute Numeric Values, Working with drives and Folders. Working
with Connections and Data Sources: Creating connections with OLE db
and Odbc, Connecting to Microsoft sql Server, Connecting to a Microsoft
Access Database.

UNIT-V About The Connection Object: Considering Performance and Data

Protection, Constatnt Description, Executing a SQL statements with the
connection object, Advanced methods and Properties of the Connection
Object, Understanding session and connection pooling, Working with
Recordsets, Retrieving the Recordset, Recordset Cursor and Locking
Types, Understand ADO Cursor, Advanced Methods and Properties of the
Returned in a Recordset, Paging Through a Recordset. Working with
Command Object: Creating Stored procedures, Executing Stored
Procedures with the Connection Object, Executing Stored Procedure with
the Command Object.

Text Books:
• Ivan Bayross “Practical ASP” BPB Publications
References:
• Christoph Wille & Christian Koller “Teach Yourself Active Server
Pages 24 Hours” Techmedia.

• Microsoft Corporation “Web Application with Microsoft Visual

InterDev 6.0
 4MCM2 ELECTRONIC COMMERCE

UNIT I History Of E-Commerce :emergence of the Internet, emergence of the

world wide web, The Milestone, Advantages of E-Commerce,
disadvantages of E-Commerce, Online extension of a BAM model,
Transaction to E-Commerce in india, Some Pioneering Indian Case
Studies, E-Transition Challenges for Indian Corporates, The Information
Technology Act2000. Business Model for E-Commerce :E-Business
Model Based on Relationship of Transaction Parties, E-Business Model
Based on the Relationship.

UNIT II Enabling Technologies Of The WWW: Internet Client-Server

Applications, Networks and Internets, Software Agents, Internet Standards
and Specifications Internet Service Provider(ISPs), Broadband
Technologies. E-Marketing: Traditional Marketing, Identifying Web
Presence Goals, Browsing Behavior Model, Online Marketing, E-
Advertising, Internet Marketing Trends, Target market, E-Branding,
Marketing Strategies.

UNIT III E-Security: Security On the Net,E-business Risk Management Issues. E-

payment Systems: Digital Payment Requirements, Digital Token-based ,
Classification of New Payment Systems, Properties of Electronic Cash(E-
Cash), Cheque Payment Systems on the Internet, Risk and E-payment
Systems, Designing E-Payment System, Digital Signature.

UNIT IV E-Customer Relationship Management: Customer Relationship

Management, Typical Buisness Touch Points. E-Supply Chain
Management:E- Supply Chain, E-Strategy: Information and Strategy, the
Virtual value Chain, Seven Dimensions of E-Commerce Strategy, Value
Chain and E-Strategy, Plannimng the E-Commerce Project, Strategies for
website Development.

UNIT V Mobile Commerce:Growth of Mobile Commerce, success Stories of

Mobile Commerce, Wireless Applications, Technologies for Mobile
Commerce, Origins of WAP, WAP Programming Model, Wireless
Technologies, intelligent Web Design: Requirements of Intelligent Web
Sites, Setting Web Site Goals and Objective.
Text Book:
P. T. Joseph, S. J. “E-Commerce: An Indian Perspective” Prentice Hall

P. T. Joseph, S. J. “E-Commerce: A Managerial Perspective” Prentice Hall

References:
D.Minoli & E.Minoli “Web Commerce Technology Handbook” Tata
McGraw-Hill.

K.N.Agarwala &P.A.Agarwala” WAP the Net” Macmillan India Ltd

4MCM3 ELECTIVE ( DATA WAREHOUSING AND
MINING,ERP)

UNIT I Data Mining: Introduction, Information and production factor.

Data mining Vs query tools. Data mining in Marketing. Self
learning computer system, Concept learning ,Data mining and
the data warehouse.

UNIT II Knowledge Discovery process, Data Selection, Cleaning,

Enrichment, Coding, Preliminary analysis of the data set using
traditional query tools , Visualization techniques ,OLAP tools ,
Decision Trees, Neural Networks, Genetic Algorithms, KDD (
Knowledge Discover in Databases) environment.

UNIT III Data warehouse architecture , System process, Process

architecture, Design, Database Schema, Partitioning strategy,
Aggregations, Data Marting, Meta Data, System and Data
warehouse process managers.

UNIT IV Hardware and Operational design of data warehouse, Hardware

architecture, Physical Layout, Security, Backup and recovery,
service level agreement , operating the data warehouse.

UNIT V Planning, Tuning and Testing: Capacity planning, Tuning the

data warehouse, Testing the data warehouse, Data warehouse
features.

Text books:
1. Data Warehouse OLAP & Data Mining By S.Nagabhushana
2. Data Warehousing BPB Publication.
3. Data Mining By Pieter Adriaans and Dolf Zantinge
pearson
4. Data Mining Techniques Second edition By Michael J
A.Berry and Gordon S. Linoff
5. Mastering Data Mining “The Art & Science of Customer
Relationship Management” By Michael J A.Berry and
Gordon S. Linoff