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In the project I think that there are some areas in which I could improve the priject. There are several
approaches (techniques) which can be implemented for this; with focus groups, surveys, field tests,
interviews or observation - you can gain information about your target market. Wednesday 19 Aug
2015 Since September 2012, GCSE Business Studies (4130 - Full course and 4131 Short course) has
been taught as a linear subject. He could also think about placing it further away from residential
areas and nearer to industrial areas, where is supplies could get in easier without disturbing local
residents. A other very good method would be adverting on local transport, as they will be seen by
people in the local area. This point leads to the most important goal of promotion which is to
encourage and persuade teenage girls to buy the magazine. Use of product A product can be used by
domestic home users or business. I have realised that every bit of the product needs to be researched
and customer views need to be listened to, so that the product can reach its maximum goal of high
consumer sales, which lead to a high revenue. Change prices- This can make the product more
popular if the price is lowered. Research can be conducted with minimal costs and adequate
information can be acquired with ease. Advantages u Very good to target a certain group u Are
relatively cheap u Can include coupons for the reader u May be kept around for a long time by the
reader Disadvantages u May not be read Cinemas This type of adverting can be very affective. This
page provides teachers and students with information regarding controlled assessments for: GCSE
Business Studies Units 3 and 14; GCSE Applied. I also will be able to interact with the consumers
themselves and hear their own suggestions. There are three types of price: Y Low price- To attract
lots of customers, you will have a price lower then your competition. You must also take into account
the number of people watching, as this will effect the cost. Public liabilities This insurance is very
important, if a customer is injured in shop because it is your fault, or a employees then you have
cover from being sued. Monthly Harrow Council magazines are a good opportunity for Errol to make
his garage’s presence known. This does not always involve face to face selling, it could selling over
the television. The train station helps all businesses for access in particular the coffee shop which will
heavily benefit from the passing commuters. This also means that the advertising campaign will be
different for each group. Our customer service team will review your report and will be in touch.
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reviews Not the right resource. Valuable time needs to be spent deciding on an effective
advertisement which might involve getting a celebrity to endorse the magazine, increasing the costs.
A bank loan may be set up quite quickly, in a sole trader business the borrower may have to use there
home as security, and interest must be paid on the loan. He was confident that he had enough skill
and experience to build a company just as successful as Mr Turner’s, and perhaps surpass it. These
may help market sales generally, as thy may have been the let down for the magazine i.e. the reason
people were not buying it. I went on the AQA website but it turns out you can choose your own
project Business studies coursework is really easy, its a safe way to get. The only problem that I have
seen is that my yearly profits for the first year would be quite low. This is because sometimes
customers will like the prestige of having your product first, before anyone else. I will also use
leaflets as this would mean that I could put in coupons for the reader. I realise that the advertisement
would only run for a total of three weeks therefore it may not be worth spending extra money on it.
What is the role of the wholesaler The wholesaler is very useful to the local shop keeper and the large
manufacture. Most people would interpret this in the correct way. Hopefully, they will reply to my
letter, giving me ideas on how they decide to promote their magazine and where they decide to
distribute it. Employees are protected from: Discrimination Poor working conditions Wage
protection Discrimination The laws prevent there from being unfair discrimination at work. The firm
may also provide facilities that the local community can make use of. If they stay in place for a long
time, many people can see them repeatedly so that the message is reinforced continually. I think this
is because nowadays, a great deal more people are becoming accustomed to using computers on a
daily basis. The interviewer is able to help the interviewee if any question is misunderstood.
Designing a questionnaire would require simple, clear questions which should not contain any build
which could be misunderstood. It is only a 40 minute drive from London and it is also close to
Guildford, Leatherhead and Epsom. These types of business normally survive longer, as they are
able to adapt to what the customer wants. Many celebrities and popstars endorse Cosmogirl by
appearing on the front covers of the monthly magazine. For example, the fast food burger chain,
McDonalds has a very good corporate image due to its uniform and service; however recent
concerns on the nutritional content of the food have caused its image to become tarnished. This
course is perfect for anyone looking to gain a GCSE in Business after leaving school or for students
that are home schooled. Write a review Update existing review Submit review Cancel It's good to
leave some feedback. Motor vehicle- If you own a motor vehicle then you must have third party
insurance, which covers the death and injury of other people in a crash. This meant that It was hard
for me evalute all of methods, fairly. A small manufacture will need 60% to 70% of the floor space
for production, 20% for storage and 10% to 15% for offices. Therefore I believe the best sample size
would be 100, as I would then be able to get results from 20 girls in each year group making it much
more accurate. GCSE Business Studies Examples of question titles you might choose: “What is the
most important factor in generating repeat business in the business you. AQA Business Studies
COURSEWORK - Help! - The Student Room. With an old people's home in the village and the vast
amount of commuters passing by en route to the train station, this idea could generate a very healthy
amount of revenue. 3. School supply shop- Within a 5 mile radius of East Horsley is 17 schools both
private and state. The factors which affect a businesses location have changed in relative importance
in recent years; for example, the quality of modern-day transport and communications means that it is
less important nowadays for a firm to be based either near the source of its raw materials or very
close to the market for its finished products. However, it is important that the right celebrity is
picked. The gift can come in to ways, either in the packet its self or by collecting coupons.
Cosmogirl also attracts customers by giving away promotional items such as bags, make-up and
posters. AQA GCSE Business Controlled Assessment 2017 Social Enterprise. Example business
studies questionnaire - Document in GCSE. However, Mr Turner desired to retire to Scotland with
his family, as he fell ill from old age. This resource hasn't been reviewed yet To ensure quality for our
reviews, only customers who have purchased this resource can review it Report this resource to let us
know if it violates our terms and conditions.
Horsley's growth rate in the last 5 years has been 15.1% meaning it is a dynamic local economy and
housing market. Even though more people have access to a television, this media is not suitable for
my business. However I was also sent a media pack which I did not feel had anything to do with my
coursework. GCSE Business learning resources for adults, children, parents and teachers organised
by topic. Trade unions, if the worker is part of a trade union then they may sometimes get a higher
salary. In my research I found out Horsley is occupied my many families so a school supply shop
could be very successful as of course the children need their uniform. A market is where the sellers
meet the buyers to exchange money for a product of service. Competitions This is where the product
that is brought will being running the competition To enter the competition you need to get a form by
buying the product, the prizes that can be won normally cost a lot. Write a review Update existing
review Submit review Cancel It's good to leave some feedback. A market segment is a type of genre
which divides the whole market. This means that he must attain 100% customer satisfaction. There is
a main disadvantage of desk research which is that the information may not be updated regularly
which means that it cannot be entirely relied upon. It is important that none of the parts are forgotten,
as then this could lead to the decline of sales rather than the increase. This also means that the
advertising campaign will be different for each group. Because many are situated where they will be
seen by motorists and passengers on public transport, who will only see them briefly, they have to
communicate their message very quickly. Region People in different areas of the country will buy
different products. A bank loan may be set up quite quickly, in a sole trader business the borrower
may have to use there home as security, and interest must be paid on the loan. This is because there is
now way that it is possible for me to predict all of the costs. The location of my business site is
useful for my short listed ideas. Then I will cater for the group that the majority of people fit into.
The train station helps all businesses for access in particular the coffee shop which will heavily benefit
from the passing commuters. This promotional price would only take place for the first edition i.e. it
will run for three weeks. This method is only really used when products are individual and expensive
such as new windows for a house, which would cost a large sum of money, since they have to match
the attributes and measurements of the house. We are not planning to develop new GCSE Business
and Communication Systems or GCSE Applied Business Studies (Double Award) qualifications
under. Therefore reading the points of the square is rather confusing. Our customer service team will
review your report and will be in touch. ?0.00 4.60 11 reviews Download Save for later ?0.00 4.60
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l0vaduck 4.15 91 reviews Not the right resource. Profits loss (Figures in red are estimates) It would
be hard for me to create a break even point as I do not have enough information to make a good
prediction. Even though there would only be a 10p difference, consumers would definitely think that
they were saving money and be encouraged to buy Cosmogirl instead. Although, it could cost the
Cosmogirl company a lot of money to pay the celebrities to have interviews and appear on their front
cover. There is competition from a shop in Fetcham and Cobham but I think there would be more
than a sufficient demand Task 6: Explain factors that affect the location of a business.
This is because the advert will be heard by the whole of London, buy I am only at the moment
targeting at the Harrow area. Wednesday 19 Aug 2015 Since September 2012, GCSE Business
Studies (4130 - Full course and 4131 Short course) has been taught as a linear subject. There are
many ways in-which a business can forecast, they are: Pasts figures from previous years could be
used to make a prediction or find a trend. Even though there would only be a 10p difference,
consumers would definitely think that they were saving money and be encouraged to buy Cosmogirl
instead. Advertising agencies Advertise is a very expensive business, to make sure that the money is
well spent they will hire a company to do it right. Instead I will let the credit be taken of by a third
party, but hopefully the opportunity of credit would bring in extra sales. GCSE Business learning
resources for adults, children, parents and teachers organised by topic. By promoting the product,
consumers are informed and made aware about the Cosmogirl magazine. Business studies
Coursework - Study of a small established local business piece of work is one of many that can be
found in our GCSE Case Studies section. This also means that the advertising campaign will be
different for each group. It is not just the advertising that is important, which is what I used to think
before. Business studies Coursework - Study of a small established local. As Errol only needs to
attract customers in the area of Harrow, he is able to control the area of distribution with leaflets.
This course will prepare you for your examinations that can be taken at an Edexcel centre in the UK
or internationally. Endorsements are also classified under public relations. Price discrimination is
when the product is sold at different prices to different people. This means that in order to live in
Horsley, one has to be of a high wealth. Rather than spending time looking through the index for a
service (which is categorised and may not contain the words you are looking for), you are able to
query the directory with any word, and related matches will be displayed in order of relevance to
your query. Control over advertising In a advert you can not put just put anything in it, there are
certain rules they are: There is a code of practice in side the advertising industry that you must obey.
This would be: opening times, services available, and special offers. Business cards provide the
potential customer with crucial information such as the contact details, and the address of the garage.
I believe this is a very effective method of promotion and has the advantage of promoting two
companies at the same time. It is important that none of the parts are forgotten, as then this could
lead to the decline of sales rather than the increase. Radio would be a better option but as I only
have one shop, it is not a good method to use at this time. Questions When buying from a shop,
what is important to you? (You may tick more the one) Shop has a good reputation 15 Good after
sales service 20 Home delivery 20 Home installation 16 Convenience 20 Extended guarantee 45
Other 20 Never undersold guarantee 30 Would pay extra for these service. I think this is a good idea
as they are maintaining a price that is not higher than other teenage magazines; therefore I think the
current price is quite appropriate. This method of promotion is mainly used to promoted food items,
perfumes, drinks, and shampoo's. To decide I will carry out research into what markets are not
catered for by the large companies, I will then cater for this market. Write a review Update existing
review Submit review Cancel It's good to leave some feedback. For accessories I will supply bags
that carry my logo and shop names along with other information.
Consumers would only do this for products such as laptops and DVD players. We have over 10,000
books in stock, including 400 Art; 800 Sport; 900 Foreign. Edexcel GCSE Business - Hagley
Catholic High School. For the first year the aim of my business will also be to become a well
established business, and to remain open (not be forced to close due to lack of business). If they stay
in place for a long time, many people can see them repeatedly so that the message is reinforced
continually. GCSE Business learning resources for adults, children, parents and teachers organised by
topic. Gillian McKeith is the presenter on the show “You Are What You Eat”. This means that it is
shown during popular times so that many people get a chance to see the advertisement. They save
storage space for the manufacture, as the large quantities of goods are stored by the wholesaler not
the manufacture, saving them space. Postage would also save a lot of time and mean that Cosmogirl
would have to employ fewer drivers to transport the magazine to its destination. Depicting all his
findings in charts (e.g. pie charts) makes things much easier much easier to understand at the first
glance. This means that he must pay more money for his advert to be more prominent, i.e. be
highlighted, in a bold box, with bigger font and his company logo, etc. The reason I have done this is
because it is a much clearer way of presenting the results of my questionnaire, and it also enables me
to try and analyse the results and spot any obvious patterns. This type of distribution needs to be
efficient and cheap to run. The train station helps all businesses for access in particular the coffee
shop which will heavily benefit from the passing commuters. The reason that I will not be offering
interest free credit is that this would loose me a lot of money. This will also depend on the results of
my questionnaire. The sports shop would do well as Horsley is a centre point of many sports clubs
and teams. Task 8: Undertake detailed market research to see if my short-listed business ideas will be
successful in my location. Channel 4 of distribution This is when the product is sold through agents
some times in different countries. As a sole trader I do not have to make my business accounts
available to any one except the inland revenue. As the information has already been collected, it is
easy and cheap to use. I will also make sure to have constant communication with the employees to
see to there needs and any suggestions that they might have for the business or any problems that
need to be resolved, this way I will be able to keep my employees happy. The samples can also be
given out when you buy other products. These are listened to by teenagers therefore they are the best
ones to advertise on, simply because many more teenage girls will hear it. If the ASA ends up on
Errol’s back, he would create a bad image of himself, and again, he would lose customers. Many
publishers also offer the option to have advertisements appear with a white background to make
them stand out more. This also means that the advertising campaign will be different for each group.
He simply has to drive to and from work or to any other location in Harrow, and potential customers
will be able to know of the garage’s presence in their local area. Horsley is near to places like
Guildford and Leatherhead which both contain a large shopping complex and many high street
shops. I believe this is a very effective method of promotion and has the advantage of promoting two
companies at the same time.
Errol set the issue straight with his family, and discussed loans with his Bank Manager. I will also
use closed questions to narrow down certain factors and also make the questionnaire time efficient
so that the customers do not get bored while filling in the questionnaire. Are there any advantages or
disadvantages to a bank loan. The fact that the company can advertise on national television and on
popular radio stations shows that they must be receiving a lot of profit, which they can invest in
good advertising. The government will do this by offering incentives of building in a certain area.
This is when Errol decided to found his own company. See other similar resources ?2.00 (no rating)
0 reviews BUY NOW Save for later Not quite what you were looking for. For example, most
leading supermarkets have reward cards which customers collect points on and are rewarded with
cash or coupons. For instance, saying a USB pen drive has 1GB memory capacity when it only
actually has 128mb is illegal, since this breaches the act in that the good is described as something
that is not. Radio would be a better option but as I only have one shop, it is not a good method to
use at this time. This is because most magazines have a website, which readers can log onto for
competitions and more information. The samples can also be given out when you buy other products.
Customer loyalty cards are better suited for shops and supermarkets which are frequently used by
customers. My market- The market that I aiming at is the senior administrative workers in group C,
that earn around ?15000-?25000. The time at which your advert is shown effects who see it. Faded
business cards printed from Economical printers on children’s drawing card would not set an ideal
image to potential customers for Errol. This information will help me advise Errol with his marketing
plan. Also to brake even, but provide a high quality service to the public. Valuable time needs to be
spent deciding on an effective advertisement which might involve getting a celebrity to endorse the
magazine, increasing the costs. The reason that I am using a questionnaire is that it allows to gather
very detailed information. Horsley has approximately has 3 people per square kilometre. In Horsley
there is an excellent level of unemployment at only 1.3%. Most jobs in Horsley are found in the Real
Estate and Wholesale. Short term contract- This is where I would higher staff only for a short
amount of time, like 6 months then I after the 6 months I can dismiss them, or renew the contract.
As I said, if formatting of the leaflet is unfitting, potential customers would be lost and the leaflet
would surely be thrown away. Therefore reading the points of the square is rather confusing. He
could learn from the mistakes and flaws of Mr Turner’s business by studying the customer
satisfaction surveys, and promotional techniques and campaigns. Media and non-media marketing
communications are used for a preset limited time to increase consumer demand, stimulate market
demand or improve product availability. There are only two kinds of insurance that a business must
have by law they are: Employers liability- If a business has any employees then it must take out
employers liability insurance this covers the employees death, injury, or illness caused by a accident
at work because of employer. There are six main ways of pricing your products: Cost plus pricing-
This is where the company will figure out how much a job costs, and then add on a certain
percentage, this is sometimes called a mark up. The way that I did my action plan I think is quite
good, as I have organised it in a logically fashion.
Penetration price- This is a company will bring out a new product and sell it very cheap, so that it
gets in to market very quickly. Although not an entry requirement, this course is particularly suitable
for students who have studied GCSE Business Studies as this specification builds on the. This is
because it would be impractical to give out free samples, competitions will take a lot of time to set up
and run, and gifts are not of any use as you normally only buy one of the product, normally. It
includes methods of direct promotion like direct mailing, exhibitions and trade fairs and sales
promotions. What is marketing Marketing is not advertising, it is actually finding out who wants to
buy your product. This is one of the factors that would lead to costs rising for Errol. Newspapers
allow him to reach a huge number of people in a given geographic area, and he has the flexibility in
deciding the ad size and placement within the newspaper. A example of a promotion is buy on get
one free for a certain time. A mail shoot I think would be a good method as I can target a specific
group, and it is very cheap, but this will also depend on my research. This also gives the employee
the chance to a contract of employment. What other types of insurance are there for business. This
promotional price would only take place for the first edition i.e. it will run for three weeks. If they do
not meet their qualities and description of use, the consumers may go to the ASA and again, Errol
may face bad publicity in the area and dispel potential customers before the business is up and
running. As magazines are normally aimed at specific groups, the adverts also do the same. Media
and non-media marketing communications are used for a preset limited time to increase consumer
demand, stimulate market demand or improve product availability. This basically means that if your
shops sells computer parts, then you advertise in a computer magazine. Loss of profits If there is a
disaster and the business can not open, then you will be covered for the profits that are lost. I think
this is because nowadays, a great deal more people are becoming accustomed to using computers on
a daily basis. Planning restrictions What are planning restrictions. In addition, newspapers are only
read once (if at all, in the case of free newspapers), so the adverts may not be noticed. Rent is
obviously an important factor but first the company has to consider the new premises, whether the
building is correct type or it is large enough. Thus, if they are conducting street interviews, they are
able to pick whoever they want as long as they meet the age criteria (between 20 and 30). Our
customer service team will review your report and will be in touch. ?2.00 (no rating) 0 reviews BUY
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This aspect shows that Cosmogirl has already made successful decisions and therefore promoted its
product using all three factors of the Promotion aspect. Panels may also be asked to give views on
new products e.g. before an advertisement is presented to the general public, it may be viewed by a
consumer panel who would put forward their opinions first. The trade description act, which means
you can must describe as truthfully to the best of you knowledge. A newspaper can be local national,
the difference is that a national paper is available all other the country while a local is aimed at the
local area. They have lots of choice of products as if they were to buy from a manufacture they
might to be tied to there line of products. Desk research has the advantage of being very accessible
which means a lot of data can be gathered. It does not include the cost of sitting the GCSE
examination which is booked with the school or exam centre where this is sat.