PackagingSchool Packaging Materials v2

Packaging Materials
What is the product form?
Fluid Gas Solid

Products containing high amounts of High pressure is usually involved in Solid foods are sometimes contained
moisture require packaging materials that packaging gases. Metal containers in a plastic film primary package and
prevent leaking or saturation. Historically, are used to ensure safety and proper then a paperboard secondary package
metal cans, metal foils, and plastics with containment. Most packaging (e.g., cereal). In applications like
barrier capabilities have been used to plastics are porous, making them cheese, where the product supports
package such products. permeable to gases. the structure, a film with good oxygen
and moisture barriers can be used.
Gas/Fluid Powder/Granule
In aerosol cans, a liquid product is packaged Powdered or granular products are usually contained
with a gas propellant. There are recent designs within a paperboard carton or bag with or without a
that use plastics as the main component in plastic liner (e.g., laundry detergent).
lower pressure aerosol applications.
What is the nature of the product?

CORROSIVE - Glass, Metal, Plastic VOLATILE - Glass, Metal, Plastic
PERISHABLE - Glass, Metal, Plastic TOXIC - Metal, Glass
ASEPTIC - Glass, Metal, Plastic STICKY - Metal, Glass, Plastic, etc.
ODOROUS - Glass, Metal, Plastic FLAMMABLE - Metal
What protection does the product need at each level of packaging?
ASK YOURSELF:
A package that looks great, but doesn’t protect the product,
will always be a “design fail.”2 Some products may only need
general containment during transit, while some food products
will require specific films for a modified atmosphere as Where will the product
protection from harmful microorganisms.3 be transported?
What transportation methods
It is important to look at the different will be used?
materials that work best for each level of
packaging. Knowledge of your product, How long will the product be
materials specifications, and previous in storage/transportation?
research will go a long way, but the only What environmental elements
way to know exactly what protection is will the product endure during
necessary for each level of packaging is transportation and storage?
to run a series of tests that simulate
transportation and storage requirements.
Who is the end user and how will they interact with the package?
CONSIDER:
Consumer packaging often comes down to preference and
convenience.4 A parent may not think twice about a
traditional gable top carton for themselves, but lean toward
a plastic screw cap for their child’s drink. Accessibility & convenience
Consumer storage
Industrial packaging will need
Security (tamper evident,
to be secure and protected
from damage during shipping.
child resistant)
It will also need to display the Critical product information
proper information to ensure Industry standards & regulations
the package reaches the
intended destination.
How will the product be presented to the end user?
ASK YOURSELF:
The packaging material can influence a consumer’s
perception of the product. Ensure you know the marketing
message trying to be conveyed in the product’s branding
and match this to the material. How/where will the product be
displayed?
What is the category competition?
Will the package material impact
shelf space?
How will the package be
marketed/branded?
How will the material impact
printing capabilities?
Will the package be presented on
e-commerce platforms?
What sustainability expectations exist for the packaged product?
CONSIDER:
Sustainable packaging is a growing demand from both
consumers and legislatures. When selecting packaging
materials, consider how important this factor is to the end
user of the product and see if any Extended Producer ESG and GHG emission regulations
Responsibility for Packaging policies exist where Company sustainability goals
the product is sold or distributed.5, 6
Consumer expectations
Re-engineering a structure
Selecting a structure from a
stock source
Sources
1. Verma, N. (2020). Corrosion causes large scale losses during Rust? Corrosion? | Bryair. Bry-Air.
https://www.bryair.com/technical-articles/corrosion-causes-large-scale-losses-during-rust-corr
osion-you-need-controlled-dry-environment/
2. Rundh, B. (2016), "The role of packaging within marketing and value creation", British Food
Journal, Vol. 118 No. 10, pp. 2491-2511. https://doi.org/10.1108/BFJ-10-2015-0390
3. Brooks, C. (n.d.). Beef Packaging. Beef Research. Retrieved October 4, 2022, from
https://www.beefresearch.org/resources/product-quality/fact-sheets/beef-packaging
4. Datalase. (2019). Defining the 5 Ps of Packaging. DataLase.
https://datalase.com/defining-the-5-ps-of-packaging/
5. Coalition, S. P. (n.d.). Extended Producer Responsibility - SPC’s Guide.
https://epr.sustainablepackaging.org/
6. Consumer Goods Association. (2020). Reduce. Reuse. Confuse.
https://consumerbrandsassociation.org/wp-content/uploads/2019/04/ConsumerBrands_Redu
ceReuseConfuse.pdf

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Packaging Materials

What is the product form?

Fluid Gas Solid

What is the nature of the product?

What protection does the product need at each level of packaging?

How will the product be presented to the end user?

What sustainability expectations exist for the packaged product?

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