FSREVISEDgroup 3

ASIA PACIFIC COLLEGE OF ADVANCED STUDIES
A.H. Banzon St., Ibayo, City of Balanga, 2110 Bataan

COLLEGE OF BUSINESS AND ACCOUNTANCY
A FEASIBILITY STUDY OF THE FIRST FRUITS AND

VEGETABLES SNACK CART IN THE
CITY OF BALANGA, BATAAN
“FRUGGIES SNACK CART”
A Feasibility Study Presented to the Faculty of

The College of Business and Accountancy in
Asia Pacific College of Advanced Studies
In Partial Fulfillment of the Requirements for the Course

Bachelor of Science in Business Administration
Major in Marketing Management
CHRISTINE JOY MENDIOLA

DEEJAY LHYN GATDULA
JADE TRISHA BALDERIA
KEITH RAZON
May 2021
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APPROVAL SHEET
This bachelors’ feasibility study entitled: A FEASIBILITY STUDY OF

THE FIRST FRUITS AND VEGETABLES SNACK CART IN THE CITY OF
BALANGA, BATAAN, prepared and submitted by Christine Joy Mendiola, Deejay
Lhyn Gatdula, Jade Trisha Balderia and Keith Razon, in partial fulfillment of the
requirements for the degree of Bachelor of Science in Business Administration major in
Marketing Management for the academic year 2020 – 2022, has been examined and is
recommended for acceptance and approval for oral defense.
CARLA ISABEL LUCERO

Instructor
THESIS REVIEW PANEL

Approved in partial fulfillment of the requirement in ____________ for
the degree of Bachelor of Science in Business Administration major in Marketing
Management with a grade of __________.
Alisha Lorraine Guanlao Trisha Louise Cortez Necereeh Jane Julaton

Panel Panel Panel
Accepted and approved in partial fulfillment of the requirements for the

Degree of Bachelor of Science in Business Administration major in Marketing
Management.
JOSEPH ROMMEL TALLORIN

Dean College of Business and Accountancy
Date of Final Defense: December 12, 2020
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ACKNOWLEDGEMENT
The researchers wish to extend her deepest thanks and appreciation to the
following people whose immense support for the completion of this research is worth
recognizing for.
Mr. Joseph Rommel M. Tallorin, the Dean of the College of Business and
Accountancy for the tremendous support.
Mrs. Carla Isabel Lucero, the adviser for the support, constructive
criticisms, and worthy comments for substantiating and making the content of this paper
truly valuable.
To the entire respondents, for extending their help by answering the
research questionnaire of the study.
To the parents, other family members, and relatives, for their undying
support, love, inspiration, and encouragement have given for the completion of this study.
Lastly, to The God Almighty for being the source of wisdom, love, and
courage for the researchers to be able to complete their study.
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EXECUTIVE SUMMARY
Title of the Research: A FEASIBILITY STUDY OF THE FIRST FRUITS

AND VEGETABLES SNACK CART IN THE CITY
OF BALANGA, BATAAN
Authors: CHRISTINE JOY MENDIOLA,

DEEJAY LYHN GATDULA,
JADE TRISHA BALDERIA;
KEITH RAZON
Degree: Bachelor of Science in Business Administration
Major: Marketing Management
Date of Completion: May 2021
This descriptive study attempted to determine to know if the proposed
business “Fruggies Snack Cart” in Balanga City, Bataan is viable or not.
The marketing aspect covers the general business condition and the
tabulation of results. It also discusses how the target market affects the demand,
promotion, pricing strategy and competition in the market. Meeting the needs and wants
of the target market are the primary objective of the business to provide a quality service.
The technical aspect of the project comprises the activities of the business
and the description of the dishes that will be served. It also states the machineries and
equipment used in production. The location and plant layout and structures are also
presented for the purpose of identifying the business operation.
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Management aspect discusses about the entire organization arrangement of
the business. It suggests a clear and thorough identification of the duties and
responsibilities, flow of authority and manpower level requirement. It also contains the
vision, mission and objectives of the business, organizational chart and the qualifications
of the people involved in the formation of the business.
Financial aspect shows whether the future industry will remain profitable
or not through the existence of competitors and unfavorable economic condition, the
researchers projected a three-year financial statement. This also includes financial
assumptions, sources of funds, balance sheet, income statement, and cash flow statement
and the financial analysis.
The socio-economic aspect shows the contribution of the study to the
government and to the society. This area proves that the proposed project was established
not only for profit purposes, but also to provide a healthy lifestyle to people. Nowadays,
it is important that small entrepreneurs should realize the worth innovating and starting a
business that would largely contribute to the socio-economic development of the
economy.
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TABLE OF CONTENTS
TITLE PAGE
Title Page…………………………………………………………….. 1
Approval Page……………………………………………………….. 2
Acknowledgement…………………………………………………… 3
Executive Summary……..………………………………………….. 4-5
Table of Contents………………………………………………........ 6-10
List of Tables……………………………………………………........ 10-12
List of Figures……………………………………………………........ 12-13
CHAPTER 1: BUSINESS CONCEPT
Overview of the Business Concept……………………….. 14
Business Name……….…………………………………….. 15
Business Offerings………….………………………………. 15
Unique Quality…..…………….…………………………….. 16
Business Structure...………….…………………………….. 16
Location………………….……..……………………………. 16
Business Feasibility Study Objectives..…………………... 17
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TABLE OF CONTENTS
TITLE PAGE
CHAPTER 2: SITUATION ANALYSIS
Related Studies………………………………..……………. 19
Industry Review……………………………………..……… 20
Key Driver and Key Barriers………..……………………… 21-22
Target Market…………………………..…………………… 23
Competition……………………………..…………………… 23-24
SWOT Matrix…………………………..…………………… 24-25
CHAPTER 3: BUSINESS VIABILITY
Marketing Aspect…………………………………………………. 27
Description and outlook of the Industry…………………... 27
Size of the Industry………………………………………... 28
Target Market……………………………………………… 28
Market Segmentation……………………………………… 29
Analysis of the Customer Environment…………………… 31-32
Demand……………………………………………………. 32-35
Demand and Supply Analysis……………………………… 36
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TABLE OF CONTENTS
TITLE PAGE
Competition Analysis……………………………………… 37
The Product………………………………………………… 38
Detailed Product…………………………………………… 39
Packaging………………………………………………….. 39
Marketing Strategy…………………………………………. 40
In-Store Sampling…………………………………. 41
Exposition/Trade Fair……………………………... 42
Social Media………………………………………. 42
Price……………………………………………….. 43
Management and Personal Aspect………………………………... 44
Vision and Mission of the Business………………………. 44
Business Logo……………………………………………… 45
Forms of Ownership………………………………………. 45-46
Organizational Chart………………………………………. 46
Job Analysis……………………………………………….. 47-50
Organizational Policies and Procedure……………………. 50-51
Production and Operations Aspect………………………………… 52
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TABLE OF CONTENTS
TITLE PAGE
General Business Condition……………………………….. 52
Operational Activity………………………………………… 52
Production Process…………………………………………. 52-54
Product Descriptions ………………………………………. 54
Apple Fries…………………………………............ 54
Dragon Fruit Smoothie………………………….. 55
Cucumber Lime Smoothie……………………… 55
Materials and Equipment……………………….. 56-59
Projected Location……………………………… 60
Food Cart Design/Layout……………………….. 60
Legal Aspect….………………………………………………….. 61- 62
CHAPTER 4: BUSINESS SCHEDULE
GANT Chart of Business Activity……..………………………….. 63-64
Budget Summary…………………………………………………... 65-78
Socio Economic…………………………………………………… 79
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TABLE OF CONTENTS
TITLE PAGE
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS
Conclusion……..…………………………………………………….. 80
Recommendations…………………………………………………... 80
References……………………...…………………………………..……….. 81
Appendices
Appendix A - Survey Questionnaire………………….……………… 82-83
Appendix B - Legal Requirements Forms…………………………… 84-91
Appendix C - Curriculum Vitae……………………………………… 92-97
List of Tables
Table Page
1- Analysis of customer Environment………………………………. 31-32
2- Apple Fries Procedure……………………………………………. 53
3- Smoothie Procedure……………………………………………….. 54
4- General Equipment and Supplies………………………………….. 57
5- Kitchen Equipment and Supplies…………………………………. 58
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List of Tables
Table Page
6- List of Equipment………………………………………………. 59
7- Pricelist………………………………………………………… 65
8- Capital Contribution…………………………………………… 66
9- Purchase of Raw Materials…………………………………….. 67
10- Rent…………………………………………………………….. 68
11- Utilities…………………………………………………………. 68
12- Salaries and Wages……………………………………………… 68
13- Supplies………………………………………………………… 69
14- Packaging ………………………………………………………. 70
15- Business Permits and License Fee……………………………… 70
16- Transportation Cost…………………………………………….. 71
17- Advertising Expense……………………………………………. 71
18- Office Furniture and Fixtures…………………………………… 71
19- Equipment……………………………………………………… 72
20- Projected Statement of Comprehensive Income………………… 73
21- Projected Statement of Cash Flows……………………………… 74
22- Projected Statement of Financial Position……………………….. 75
23- Projected Statement of Changes in Partner’s Equity…………….. 76
24- Liquidity Ratio………………………………………………….. 76
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List of Tables
Table Page
25- Profitability Ratio…………………………………………….. 77
26- Solvency Ratio……………………………………………….. 78
27- Payback Period……………………………………………….. 78
List of Figure
Figure Page
1- Gender ………………………………………………………………. 29
2- Age…………………………………………………………………… 30
3- Occupation…………………………………………………………… 30
4- Results of Survey based on their preference………………………… 32
5- Results of Survey ………………………………………………….. 33
6- Results of Survey based on preference……………………………… 34
7- Results of Survey based on preference……………………………… 34
8- Results of Survey based on market acceptance……………………... 35
9- Results of Survey based on purchasing power of customer………… 36
10- Product (Apple Fries)…………………………………………….. … 38
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List of Figure
Figure Page
11- Smoothies Product…………………………………………………… 38
12- Packaging for Drinks………………………………………………… 39
13- Packaging for fries……………………………………………………. 40
14- Packaging(Paper Bag)……………………………………………….... 40
15- Flyers………………………………………………………..………. 41
16- Facebook Page………………………………………………………… 43
17- Business Logo………………………………………………………… 45
18- Organizational Chart………………………………………………….. 46
19- Employee Uniform………………………………………………….. 51
20- Main Products……………………………………………………..... 55
21- Store Location……………………………………………………….. 60
22- Food Cart layout……………………………………………………. 60
23- Gantt Chart…………………………………………………………. 64
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CHAPTER 1
BUSINESS CONCEPT
This chapter contains what business concept does this feasibility study is,
the name of the business, what it offers to the market, its unique quality and business
structure. It also includes the proposed location of where it will be operated and the
objectives of this study.
Overview of Business Concept
This feasibility study aims to provide information regarding investment
opportunity for setting-up a mini food cart with focus on product differentiation i.e.,
providing a unique product like our product fruits and vegetables snacks which are not
offered by other food cart in the area. Our product will offer numerous health benefits
that are good for the body and will cater the ever-increasing demand for a healthy food
and beverage choice. This is a fruits and vegetables snack cart which is unique and
affordable to the customer which consists of healthy ingredients like fruits and vegetables
that can give satisfaction to the customer. The business will be first established in the city
of Balanga province of Bataan.
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Business Name
The business name is one of the most important things that are needed in
the enterprise. FRUGGIES SNACK CART is the primary name of the business. Fruggies
snack cart is a locally food cart that will be known for its quality and amazingly prepared
snack and beverage. FRUGGIES originated from the two combined words which are the
main and important ingredients of our products which are the fruits and vegetables.
SNACKS, because we will offer lot of different type and varieties of food. We create this
kind of name in our business because it’s easy to memorize or to familiarize by the
customers its unique name including our tagline which is “Healthy Treats in every Sip
and Bite” it’s our way to attract them and it could be a trademark for quality products.
Business offering
Compared to current snack carts offerings in the market, FRUGGIES
SNACKS exceeds customers’ expectations through wide offerings that consist of
different lines and varieties of healthy snacks and drinks made with quality and healthy
ingredients at a low cost price that every consumer can avail.
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Unique Quality
People nowadays are health conscious they would probably choose a
healthy nutritional content product over artificially made foods. We would like to
promote our products that have a unique quality which are made of organic ingredients
that contain many good and healthy benefits for the body. Our snacks will provide our
customers with an almost endless amount of healthy alternatives to other snacks and
drinks in the market.
Business Structure
The fruits and vegetables snack cart will be operated by 4 persons as a
partner. Fruits and vegetables snack cart was a partnership business accounted as limited
partnership and owned by the following persons: Ms. Jade Trisha Balderia, Ms. Keith M.
Razon, Ms. Deejay Lhyn M. Gatdula and Ms. Christine Joy Mendiola. The business
started with the estimated capital amounted to 200,000 having an equal contribution from
the owners.
Location
The proposed business location for the first Fruits and Vegetables Snack
Cart will be inside the SM Bataan. We will not place our store at roadside locations as we
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promote healthy beverage and we don’t want our product to be exposed on different
toxins and smoke coming from the vehicles. We will operate on a safe and clean
environment. This is the perfect location to serve the target market that become more
conscious about their health and preferred a healthy snack and beverage or smoothies.
Business Feasibility Study Objectives
This study aims to know if putting up a food and vegetable snack cart in
Balanga City, Bataan is attainable and can be good strategic way to sell snack foods. It
also seeks to gather information if consumers would have the preference to buy in this
type of business. The following are the research objectives of the feasibility study:
 To know if putting up a fruit and vegetable snack cart in Balanga City,
Bataan is feasible and effective,
 To find out if the business will be able to generate profit and can be
successful,
 To be able to recognize the market potential of the business and see if the
customers will be patronized the business offerings,
 To create a unique, innovative and healthy product that will differentiate
our fruit and vegetables snacks from other snacks,
 Increase fruit and vegetable consumption through healthy eating;
 To be able to understand the business’ SWOT analysis.
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CHAPTER 2
SITUATION ANALYSIS
This chapter aims to provide a comprehensive, holistic, and practical
framework for the essential business process of marketing planning. It is targeted toward
students of marketing and business practitioners - marketers and non-marketers alike -
and draws together elements of theoretical concepts, strategic thinking processes, latest
research findings, and marketing applications in a straightforward, logical manner.
Demanding and savvy customers, along with a turbulent global business environment,
require marketers to be highly sensitive to the environmental trends and capable of
identifying the latest marketing opportunities and threats at an early stage. The successful
use of processes and activities of marketing planning is crucial for organizations that aim
to prosper over the long term. Through this text you will conduct an in depth analysis of
your current situation; develop a deep understanding of your target markets; set realistic,
measurable, and timely marketing objectives; develop a series of marketing strategies
based on four key elements of marketing; and ensure that you have considered efficient
implementation and control mechanisms.
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Related Studies
Based on the article “Food Carts: The Ultimate Small Business to Start in
the Philippines” (2015), the food cart industry is described as today’s top small business
to enter in the Philippines. This is due to the reasons of the easy set-up and requirements
needed in order to start this kind of business and its good way for entrepreneurs who want
to test the ‘business waters’.
The market trend in the country also shows that engaging in the food cart
industry is one of the top options of entrepreneurs (Gelo, 2015). Food carts having the
history of being usually in the local streets has already evolved over time. With the stiff
competition in this industry, new marketing strategies were introduced, and one of this is
incorporating mobile with food carts to allow traveling form one place to another.
According to Flores and Koski (2015), the term food cart is used to describe mobile food
trucks and stationary carts (often called trailers) that generally remain in one location for
an extended period of time and may be one of several carts, trailers, or trucks used to
form a food cart pod. According to Malabaguio (2014), to start a mobile food cart
business, one can start on a low capital ranging from Php 30,000 to a maximum of Php
300,000. It all depends if it is a franchise or owned, and the vehicle to use. For the past
years, the low capital outlay has attracted entrepreneurs to try this business. Considering
the aesthetic designs it also offers, mobile food carts has also become an expression of art
and unique creativity, in which technology is also incorporated for it not to be left behind.
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Industry Review
Food cart industry is a business where you can start on low capital ranging
from P30,000 to a maximum of P300,000. But it could be a little lower though,
depending on how you will put it up — by franchise or on your own. Some companies
offer food cart franchise for as low as P10,000 per package that includes, the cart,
product, uniform for the crew and training. Over the last few years, food service carts
have sprouted all over the country from public terminals, malls, sidewalks, church,
schools, markets etc. Today, there are about 800 different food cart formats available in
the market–pizza, waffle, street foods, beverages, rice toppings, baked goodies, rice in a
box, hotdog and a lot more. Industry estimates that more than P1 billion in sales are
turned over every year from the food cart businesses. With this amount, no doubt that
Food Cart is the hot business in the market. This number alone shows that Filipino people
have truly cultivated a keen interest in this type of business (Malabaguio, 2014). This is
due to the fact that people are looking for the easiest way to satisfy their hunger in a
convenient and affordable.
The proponents of the study come up with an idea to introduce “Fruggies
Snack Cart” in the market that is health-friendly snack cart. The snack cart that will offer
snacks not only cares for your health but also satisfies your cravings.
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Key Driver
Fruggies Snack Cart is a business offering healthy benefits to your health.
Each product is made with high-quality and organic ingredients. Nowadays we are
experiencing pandemic and lots of people became conscious to their health, that’s why
most of them wants to have some healthy alternatives for their foods and snacks.
According to our survey about 77.3% of respondents are conscious to their
health and about 73.5% find fruit and vegetable snacks as an alternative for junk foods.
With this kind of thing, the role of healthy snacks has evolved for consumers.
Convenience has been the key drivers for increased healthy snack consumption.
Fruggies Snack Cart: Key Driving Factors
 Consumers that find fruit and vegetable snacks as an alternative for junk
foods can support the rise of business in the market.
 Convenience of healthy ready-to-eat options
 Access to attractive options
 Evolving taste buds
Key Barriers
A big organization or business is more secure compare to the small type of
business. A new recipe will attract potential customers and some people who are willing
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to try new food menu. The problem is how to keep it in the market and constantly excite
the people. Building a strong brand will create confidence to consumers but most of them
are loyal to the existing brand. In that case new brand would have to spend more money
on advertising to create its own brand loyalty.
To sustain a business, a constant market research has to be done by
understanding consumer behaviors and their demands. Without deliberately interrupt the
potential customer, the process should be simple and will not take a lot of time. The
capital requirement is solely depended to the sized of business. A person who doesn’t
have knowledge of running a business specifically in food will probably fail. In food
business, the risk is huge as there should be responsible for taking health and safety for
the food offering as well as hygiene. Owners need to make sure that every customer has
the safe food to eat.
Since it is a food business potential customer may encounter a lot of perks.
Loyalty card is one of the examples; it is used to record the stamp for every purchase of
food product. When the customer reached a specific number of stamp they will get a free
product from the business. This kind of perks is a tactic to attract customer return and buy
product. Potential customer will constantly comeback because they will feel that they are
gaining more benefit from buying a same product in a place rather than the other shops.
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Target Market
Fruggies Snack Cart wants to distress the purchasing influence of most of
the Filipinos as it is offering an affordable price and addressing health and wellness
trends in our product offerings. The target market of Fruggies Snack Cart are parents
because they can influence the children to consume and choose Fruggies Snack as a tasty
snack treat and most especially the people within a healthy lifestyle. This confirms a big
scope of market Fruggies snack will cater. In terms of location or area coverage, the
target market will be the SM Balanga City, Bataan that soon to be open. It is the best
place to operate the business because it is near at school and terminals.
Competition
Businesses exist in a competitive environment. Food Cart are in fierce
competition with each other to provide the best possible value for money high quality and
appetizing snacks, and to offer the most suitable range of products for their customers.
Some consumers today are aware of their health but some are not specially
kids nowadays that most of them are not into eating fruits and vegetables. And as
concerned individuals, we offer snacks that are benevolent in use and consist of dietary
from the vegetables that store our daily nutritional needs the Fruggies snacks. Within a
market businesses are faced by direct competitors. These are firms that produce the same
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or very similar goods. Regarding to our consideration about our competition, we consider
small snack cart because it will threat in our business. However, most products are
differentiated in some way.
Nowadays, shakes and fries are big hit in the market so our competitors
are Fruitas and Potato corner. They already established their brand image to the minds of
the consumers. They also offer different kinds and flavors of shakes and fries with a
competitive price.
SWOT Matrix
 Strength
 It can be purchased by everyone with reasonable price.
 Fruggies snacks positioned itself as healthy product of snack.
 Every product is made with high quality and organic.
 Weakness
 The product or our Menu can be change; some of our products will be
seasonal, since our main ingredients are fruits and veggies.
 A Fruggies snack is not yet well-known brand since it is new to the
market.
 Opportunity
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 Innovating snacks for health-conscious people.
 Can attract visitors to try for new taste and variant of snacks.
 Increasing of people’s health consciousness.
 Seasonal and non-seasonal products can enjoy year-round.
 The introduction of new snacks grabs the people’s attention.
 Threat
 Rise in the cost of raw materials.
 Growing competition from other brand.
 Supplies of fruits and vegetables are risky especially when some fortuitous
event happens.
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CHAPTER 3
BUSINESS VIABILITY
This chapter will help to know the every aspect of the business like
management and personnel aspect, production and operation aspect, legal aspect, and
especially the marketing aspect. The marketing aspects will cover the following: General
Business Condition, Tabulation of Results, Target Market, Demand, Product, Promotion,
Marketing strategy, Pricing Strategy, Promotion and Packaging.
For the business to prosper, it should be given time and effort. The
proponent of this business must have the desired creativity so as to be able to provide
quality service to its customers. The fulfillment of the needs and wants of its customers or
target market must be the key objective of the recommended business.
In every project, feasibility marketing aspect is well-thought-out the most
important since it requires inconspicuous analysis of the business total demand and
supply.
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MARKETING ASPECT
Marketing aspect is the business activity that presents the product of the
business to the target potential customer like to make them want to buy the product that
the business offering. It composed of analysis of market and competition of the business.
To provide reliable information on the marketing side of the business and to make a
strategic planning of the marketing strategies that will be used by the business.
Description and Outlook of the Industry
As experienced in the recent years, demand for fruits and vegetables snack
is continually increasing due factors which include convenience affordability and
changing lifestyle. The trend of health and wellness shift the demand to go upward
because a lot of people choose to go to healthy lifestyle.
Our group would want to introduce “Fruggies Snacks” in the market
because our group envisioned putting up stores highlighting fruits and vegetables in every
product for we can create fries and smoothies and in turn will array as one of the most
excellent food product.
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Size of the Industry
According to the 2020 census, it has a population of 104,956 people. This
was based on the information gathered from the Philippine Statistics Authority 2020. The
future years used the 1.68 growth rate to determine the projection on the future demands.
Target Market
Fruggies Snack Cart wants to distress the purchasing influence of most of
the Filipinos as it is offering an affordable price and addressing health and wellness
trends in our product offerings. The target market of Fruggies Snack Cart is the parents
because they can influence the children to consume and choose Fruggies Snack as a tasty
snack treat and most especially the people within a healthy lifestyle. This confirms a big
scope of market Fruggies snack will cater. In terms of location or area coverage, the
target market will be the SM Balanga City, Bataan that soon to be open. It is the best
place to operate the business because it is near at school and terminals.
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Market Segmentation
Fruggies Snacks considers all types of people in all ages what places they
came from and no matter what their gender and religion either who have high or low
income can be our target market that can be one of our potential buyers for the benefits of
our potential customers we extend our time and effort to differentiate and understand
their needs, wants and their preferences in order to meet the satisfaction of our innovated
product.
The researchers conducted a survey to 400 respondents in terms of gender,
age, and their occupation which is divided by the population in Balanga City using the
Sloven’s formula.
Figure 1
Gender
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Figure 2
Age
Figure 3
Occupation
30
Analysis of the Customer Environment
There are groups of customers for our Fruggies Snack Cart and the needs
are different from segment to segment. It is primarily focused on segment including Kids,
Adult, Health Conscious, and the Youth market.
Below is the illustrated table for analysis of the customer environment:
Segment Benefits Demographics Behavior Psychographics
Nutrition Nutrition Professional
alternative
Adults Health 25-50 drinkers On the go
Price Taste drinkers Parents
Health Diet and Health Dieters
Conscious
Health Nutrition 18+ Drinkers Health
Conscious
Controls Long life Professionals
cholesterol oriented
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levels
Best for diets
Youth Trendy Taste 14-18 Taste drinkers Not a child yet
not an adult
Table 1
Analysis of Customer Environment
Demand
The results of the survey conducted by the proponents to 400 respondents
are illustrated to the following:
A. Where do you usually eat when you’re not at home?
Figure 4
Result of Survey based on their preference
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The results shows that out of 400 respondents, 30.5% or 122 of the
respondents said that they are usually eat in a food cart when they are away
from home while 57.8% or 231 of the respondents said that they usually eat in
fast food and 11.8% or 47 only in Restaurant.
B. How often do you eat in food cart?
Figure 5
Result of Survey
The result shows that out of 400 respondents the highest
percentage is 38.5% which eat almost once a week and the least number is 9%
of the respondents don’t eat in food cart.
C. Do you like to eat junk foods?
Figure 6
Result of Survey based on preference
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Most of the respondents like to eat unhealthy snacks to ease their
hunger and their cravings
D. Are you conscious about your health?
Figure 7
Result of Survey based on preference
Most of our respondents are health conscious while others are not
and not sure about it.
E. Are you willing to buy apple fries and healthy smoothies?
Figure 8
Result of Survey based on market acceptance
The result shows that the respondents are more likely to buy our
product and consider it as a substitute to unhealthy snacks and beverage

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F. How much do you usually spend for your snacks?
The results show that out of 400 respondents, 160 is the highest
number of respondents which spend less than P100 for their foods and drinks
while 36 is the least number of respondents which spend more than 150
pesos. It reflects that the price we have to set should be within the purchasing
power of the customers and is affordable to customers.
Figure 9
Result of Survey based on purchasing power of customer
.
YEAR POPULATION MARKET AVERAGE PAST
ACCEPTANCE ANNUAL DEMAND
RATE CONSUMPTION
FREQUENCY
2020 104956 73.5% 11 848,569.26
Table 1.2
Past Demand
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YEAR TARGET MARKET ANNUAL ANNUAL

MARKET ACCEPTANCE AVERAGE PROJECTED
RATE CONSUMPTION DEMAND
FREQUENCY
2021 106719 73.5% 11 862,823
2022 108512 73.5% 11 877,320
2023 110335 73.5% 11 892,058
2024 112189 73.5% 11 907,048
Table 1.3
Projected Demand
Demand and Supply Analysis
Since the business targets the SM Balanga City, Bataan. The demand
projection made for the service offered was all considered carefully. In evaluating market
opportunities, the researchers need to consider the market’s total demand to identify what
will be the customers’ response to the proposed business. On the other hand, the
population in Balanga City is increasing as time goes by, in this case the demand of the
proposed business will also increase. Supply and demand is fundamental concept of all
economic insights and the foundation of the majority of modern economics. The basic
theory states that the market mechanism of supply and demand will result in an
equilibrium price for a goods or services such that there will be equilibrium between the
cost of the good to society as well as the benefits if the good to consumer.
36
Competition Analysis
Businesses exist in a competitive environment. Food Cart are in fierce
competition with each other to provide the best possible value for money high quality and
appetizing snacks, and to offer the most suitable range of products for their customers.
Competition typical Snack Cart is commonly offered in streets. They are really
noteworthy about their profit and customer satisfaction, but not into making the
community health wise. The fact that the value of its snacks is affordable yet it consists
of what our body need is somewhat deceiving ourselves.
Some consumers today are aware of their health but some are not specially
kids nowadays that most of them are not into eating fruits and vegetables. And as
concerned individuals, we offer snacks that are benevolent in use and consist of dietary
from the vegetables that store our daily nutritional needs the Fruggies Snacks. Within a
market business are faced by direct competitors. These are firms that produce the same or
very similar goods. Fruitas and Potato Corner are classified as the direct competitors
because they also target the same market and almost same products offered. With regards
to our consideration about our competition, we consider small snack cart businesses as a
threat in our business because they also target the same market and offers snacks and
beverages. Jollibee, Greenwich, Mc Donald’s, KFC, and other small cart are classified as
indirect competitors. However, most products are differentiated in some way.
37
The Product
The proposed business will offer healthy snack such as apple fries and
smoothies with a flavor of Dragon Fruit, Watermelon, Pineapple, Strawberry and
Cucumber Lemonade. These healthy snacks have healthy benefits to our body.
Apple Fries
Figure 10: Product
Watermelon
Dragon Fruit Pineapple
Figure 11: Smoothies Product
38
Detailed Product
The product of Fruggies Snack is made by frying the fruit in a vegetable
oil or coconut oil to make it healthier like healthy chips such as apple fries with cinnamon
and sugar seasoning and have a dip of chocolate, caramel. As an additive to the snack is a
healthy drink to make it completely healthy, the proponents chose the smoothies with
healthy flavor such as dragon fruit, cucumber lime, mango, watermelon and a seasonal
flavor like avocado and strawberry.
Packaging
Packaging plays in Fruggies Snack Cart are an important role as a medium
in the marketing mix, in promotional campaigns, as a pricing criterion, in defining the
character of new products, as a setter of trends and as an instrument to create brand
identity and shelf impact in all product groups.
Figure 12: Packaging for drinks 39

Figure 13 Figure 14
Packaging for Fries Packaging (Paper Bag)
Marketing Strategy
Fruggies Snack Cart is a first mover in the market by being the first to
introduce the product which is apple fries in the city of Balanga. Being first typically
enables a business to establish strong brand recognition and customer loyalty before
competitors enter the arena. Other advantages include additional time to perfect its
product or service and setting the market price for the new item.
To reach the target customer group, we use a mix of the following
marketing methods: social media, exposition/trade fair and in-store sampling. Expect to
continue to increase media impressions as they strive to build deeper relationships with
their customers. We believe marketing represents an opportunity to create additional
competitive advantage and brand awareness.
40
In- store Sampling
We will be conducting sampling program at SM Bataan and at the same
time, giving away fliers and encouraging them to visit and try to buy the product at the
store located at the food court.
Collect and Earn
We will be giving away a free medium smoothie to our valued customers
when they will have purchased all of our smoothie varieties, all they have to do is to
collect the stickers that they will get from our store in every purchase of our smoothies.
Figure 15: Flyers

41
Exposition/ Trade fair
We will join trade fairs to increase awareness of the existence of our
business. This would also give us the chance to showcase the goodness of our product.
We will have free taste of our product and we will also sell our product if people would
love to buy.
We can also use the “Viral Marketing” strategy that uses existing social
networks to promote a product. Its name refers to how consumers spread information
about a product or brand with other people in their social network, much in the same way
that a virus spreads from one person to another. It can be delivered by word of mouth or
enhanced by the network effects of the internet and mobile networks. This strategy is
very beneficial to the proposed business, because it will spread the name of the brand to
people that are not reached by the business’ other marketing programs, thus this kind of
marketing will get free advertisements from people.
Social Media
Integration to social media can create dynamic, measurable ways to
engage the community and drive bottom-line results. We will create fan pages on
websites, such as Facebook, to start marketing our product online. Often post interesting
information about our product, entertaining stories, comments to continually draw
42
interest from consumers. Place ads on Facebook to attract even more consumers to our
fan page. We could also have fun games, surveys, contests and customer testimonials.
Figure 16
Facebook Page
Price
The prices of the Fruggies Snacks will be dependent on how the market
price of the main ingredients is. Any change of the price of the Fruggies Snack products
will be taken into consideration to the factor that measures the consumers' capability to
purchase the product.
Our product is competitively priced and is very affordable for consumers
to buy. Taking into account the extreme health benefits our product can offer, we are very
sure that their money will be worth spending on consuming our product and making it as
a staple on their healthy diet.
43
MANAGEMENT AND PERSONAL ASPECT
The Management and Personal Aspect is one of the important aspects in
establishing a business. To achieve this, management must be able to plan all activities to
become productive and competitive in the industry through human resource, financial
capability, and new technologies. This includes a study of officers and key personnel,
basic consideration informing the organization and organizational chart. It also contains
the vision, mission, objective of the business and business logo.
The main objective of this plan is to determine the option effectiveness of
the organization set-up. House rules as well as the organizational structure, job
description, job analysis and job specification which guides the business to have a better
knowledge in the management.
Vision and Mission
Vision: To be recognize and respected as the most successful food cart
business in the industry.
Mission: To supply organic snacks to make sure people can enjoy treats
and drinks in a healthier way.
44
Business Logo
Figure 17
Business Logo
The Business name “Fruggies Snack Cart” is originated from the two
combined words which are the main and important ingredients of our products which are
the fruits and vegetables. Snack, because we offer a lot of different types and varieties of
food that we will offer. We create this kind of name in our business because it’s easy to
memorize or to familiarize by the customers its unique name including our tagline which
is “Healthy Treats in every Sip and Bite” it’s our way to attract them and it could be a
trademark for quality products.
Form of Ownership
The business will adopt partnership as a type of business for there are
legal requirements for its formation. It is to be registered by Security Exchange
Commission (SEC) for the contract called articles of co-partnership. The general partners
45
are: Ms. Jade Trisha Balderia, Ms. Keith M. Razon, Ms. Deejay Lhyn M. Gatdula and
Ms. Christine Joy Mendiola. By the Contract of partnership, two or more person will bind
themselves to contribute money equally (necessary for operation, time, knowledge and
skills) and industry with the intension of dividing the profits among themselves.
Organizational Chart
The organizational chart is a graphical formation in which display the
important details in the organization structure including the major functions and their
respective relationship among positions according to authority and responsibility.
Store Manager
Cashier Production Staff
Figure 18
Organizational Chart
46
Job Analysis
The job analysis is a procedure to identify the content of a job in terms of
the activities it involves in addition to the attributes or requirements necessary to perform
those activities. Job analysis provides information to organizations that helps them
determine which employees are best fit for specific jobs. The job analysis is performed
by enumerating all positions needed for the business to operate:
Job Title: Store Manager
Job Descriptions: Responsible for the overall supervision of all other
subordinates, for all the management functions like planning, organizing,
controlling and directing
Reports to: Owner
Job Qualifications:
 College graduate of as 4-year Management degree,
 At least 2 years of managerial experience,
 With pleasing personality,
 Highly intelligent and very good in decision making,
 Hardworking and good in handling people;
 Good communicative skills
Duties: The duties of a store manager are:
 Investigate and resolve complaints regarding food quality, service, or
accommodations,
47
 Arrange for equipment maintenance and repairs, and coordinate a variety
of services such as waste removal and pest control,
 Record the number, type, and cost of items sold in order to determine
which items may be unpopular or less profitable,
 Review menus and analyze recipes in order to determine labor and
overhead costs, and assign prices to menu items;
 Organize and direct worker training programs, resolve personnel
problems, hire new staff, and evaluate employee performance.
Job Title: Kitchen/ Production Staff
Job Descriptions: Performs a wide range of duties involved with preparing
and/or serving foods and beverages in one or more of a variety of food service
environments.
Reports to: Manager
Job Qualifications:
 At least high school graduate,
 At least 1 year of experience directly related to the duties and
responsibilities specified,
 Male or Female,
 Good communication skills
Duties: The duties of a Kitchen or Production Staff are:
48
 Sets up food service, kitchen, or salad area facilities, equipment and
utensils, under detailed instruction and, in accordance with specific area
needs; checks food temperatures and/or prepares areas for daily
operations; may operate cooking or bakery equipment as assigned.
 Minimizes the wastage of raw materials in production
 Follows prescribed procedures in setting up hot and cold food lines
 May clean, wash and maintain work areas, including floors, facilities,
pots, pans, service ware, utensils, and equipment; collects and places
garbage and trash in designated containers; as appropriate to the area of
operation
Job Title: Counter/ Cashier
Job Descriptions: Performs the seven key steps in every transactions with the
customers
Reports to: Manager
Job Qualifications:
 At least high school graduate,
 At least 1 year of experience directly related to the duties and
responsibilities specified,
 Male or Female,
 Good communication skills
 Hardworking and with high level of work discipline
49
 Fast in accomplishing task and can do multitasking
Duties: The duties of a Cashier are:
 Handles money/sales properly
 Eliminate loss of the store by accurately receiving payment and giving of
change
Organizational Policies and Procedures
Company Policies and Procedures are essential part of any given
organization. The success of every business depends on how policies are created and
implemented. Discipline is the primary concern of the organization for the attainment of
the productivity and efficiency that will lead to the smooth operation of the business and
to the organizational and personal growth. All of the employees and the general partners
are expected to behave ethically at all times.
Company/Organizational Policies
The following are the company/organization policy implemented by the
management:
 Follow safety provision to avoid accidents.
 Employees are mandatory to turn off all the machines and equipment
after using.
50
 Maintaining the cleanliness of the store is a must. Before the opening, the
staff on duty must clean and set up all the necessary things. During the
working hours and closing the store.
 Proper sanitation and attire of staff. Safety handling to the supplies and
proper cooking of food is strictly maintain until serving the product to
customer.
 Client shall be the first priority.
 Maintain uniqueness and great quality of the products.
 Absent without leave (or AWOL) is subject to appropriate
sanction/penalty unless provided with a valid reason.
 The salaries and wages of every employee must be in accordance with the
prevailing laws, such as the current minimum wages for the province and
also receive benefits mandated by the law like SSS, PhilHealth and Pag-
IBIG.
Employee Uniform
Figure 19
Employee Uniform
51
PRODUCTION AND OPERATIONS ASPECT
General Business Condition
All products and ingredients thereof shall be stored, handled, transported
and kept so as to protect them from spoilage, contamination, disease and
unwholesomeness. Boxes and other permanent receptacle or containers for the storing,
receiving or handling of products shall be so placed and constructed as to be beyond the
reach of contamination from streets, alleys and sidewalks and from animals and shall be
kept clean and sanitary. There shall not be used in bakery products or in the ingredients
thereof any ingredient or material, including water, which is spoiled or contaminated or
which may render the product unwholesome, unfit for food or injurious to health.
Operational Activity
The office hours of Fruggies Snack will be from 9:00 am until 7:00 pm
from Monday to Sunday. Employees are also given 1- hour lunch break and a 20 minutes
coffee break in the morning and afternoon.
Production Process
Apple Fries Procedure
Ingredients:
52
Vegetable Oil for Frying Apples, Cornstarch, Sugar, Cinnamon, Caramel
Sauce
Step by Step Procedure:
• Peel and core the apples. Cut them into strips the approximate shape of
French fries
A
• In a mixing bowl, add the corn starch. Toss the apple slices in the starch
making sure to cover every piece thoroughly.
B
• Place the apples in a mesh strainer and toss/shake them (either over the
same bowl or over the sink) to get rid of the excess starch until only a thin
C coating is left.
• Put the oil on a frying pan and begin heating the oil. cook the apple for 3
to 3.5 minutes, until the edges become a golden brown.
D
• Remove the slices to a bowl lined with paper towels and allow them to sit
for about 30 seconds.
E
• Mix the cinnamon and sugar together in a bowl and toss the fried apple
with some of the mixture.
F
• Put the apple fries to the pouch and add Caramel Sauce or your choice for
dip.
G
Table 2
Apple Fries Procedure
53
Smoothies Step-by-Step Procedure
• Gather all necessary raw materials needed in the

A mixing process.
• Preparation of tools and equipment needed in the

B mixing process.
• Grind the ice

C
• Combine the different ingredients.

D
• Lastly, put the finished product into necessary

E packaging and serve.
Table 3
Smoothies Procedure
Product Description
Apple Fries
The apple fries are made up of apple slices that are fried and dusted with
cinnamon sugar. While these apple fries are incredible on their own, they are even better
when you add caramel for dipping.
54
Dragon Fruit Smoothie
Dragon Fruit Shake is made from pure, fresh and naturally grown dragon
fruits. We do not use artificial sweetener but rather an all- natural sugar substitute. It has
a delicious, creamy, delightful taste. Each cup of our shake offers a lot of health benefits
for our customers at an affordable price thus, making their money worth spending on.
Cucumber Lime Smoothie
Cucumber Lime Smoothie made with cucumber, lime juice, and honey.
Deliciously tart and refreshing, it's a low-calorie drink you'll love year-round.
Figure 20
Main Products
55
Product Costing and Pricing
Apple Fries
a.) Direct Cost
Raw materials per 80 grams packet of apple fries (small)
Ingredients and packaging Php 25.35
Raw materials per 114 grams packet of apple fries (medium)
Raw materials per 150 grams packet of apple fries (Large)
b.) Product pricing @50% mark-up
Selling price=[(cost of the item)]/100-markup)]x100
Small Medium Large
= [(Php 25.35)]/100- [(Php 33.8)]/100- [(Php 45.75)]/100-

50)]x100 50)]x100 50)]x100
=(Php 25.35/50)x100 =(Php 33.8/50)x100 =(Php 45.75/50)x100
=Php 50.57 =Php 67.6 =Php 91.5
Selling price Php Selling price Php Selling price Php
55.00 70.00 95.00
56
Dragonfruit Smoothies
a.) Cost
Raw materials per 12 oz. cup (small)
Raw materials per 16 oz. cup (medium)
Raw materials per 22 oz. cup (large)
b.) Product pricing @ 50% mark-up

Formula: Selling price=[(cost of the item)]/(100 – markup)]x 100
Small Medium Large

=[(Php 21.98)]/(100-50 =[(Php 31.03)]/(100- =[(Php 44.08)]/(100-50
mark up)] x 100 50markup)]x100 mark up)] x 100
=(Php 21.98/50 markup) =(Php 31.03/50 mark =(Php 44.08/50 markup)
x 100 up)x 100 x 100
= Php 43.96 = Php 62.06 = Php 88.16
Selling price Selling price Selling price
Php 45.00 Php 65.00 Php 90.00
57
Cucumber Lime Smoothies
a.) Cost
Raw materials per 12 oz. Cup small
Ingredients and packaging Php.20.25
Raw materials per 16 oz. Cup (medium)
Raw materials per 22 oz. Cup (large)
b.) Product pricing @ 50% mark-up

Formula: Selling price=[(cost of the item)]/(100 – markup)]x 100
Small pMedium Large

=[(Php 20.25)]/(100-50 =[(Php 29.55]/(100- =[(Php 47.45)]/(100-50
mark up)] x 100 50markup)]x100 mark up)] x 100
=(Php 20.25/50 markup) =(Php 29.55/50 mark =(Php 47.45/50 markup)
x 100 up)x 100 x 100
= Php 40.5 = Php 59.1 = Php 94.9
Selling price Selling price Selling price
Php 45.00 Php 60.00 Php 95.00
58
Materials and Equipment
Materials Quantity Unit Unit Price
1 Box Php 55.00
Ballpen
20 Pieces Php 7.00
Receipt
1 Set Php 219.00
Time card
2 Pieces Php 61.00
Record Book
59
1 Piece Php 518.00
Cash storage
1 Piece Php 105.00
Calculator
2 Pieces Php 245.00
Scissor
Table 4
General equipment and Supplies
Materials Quantity Unit Unit Price
1 Piece Php 195.00
Multifunctional slicer
60
1 Piece Php 199
Knife(stainless steel)
1 Piece Php 46.00
Measuring cups and spoons
1 Piece Php 87.00
Chopping board
2 Piece Php 108.00
Stainless steel bowl
1 Piece Php 108.00
Spatula
1 Piece Php 37.00
Tong
Table 5
Kitchen Equipment and Supplies
61
Equipment Quantity Unit Unit Price
2 Piece Php 639.00
Blender
1 Piece Php 99.00
Kitchen scale
1 Piece Php
1290.00
Cooler (45 liters)
1 Piece Php
7398.00
Refrigerator (3.0cu)
1 Piece Php
2203.00
Fryer
Table 8
Equipment
62
Projected Location
The proposed business location for the first Fruits and Vegetables Snack
Cart will be inside the SM Bataan.
Figure 21
Store Location
Food Cart Design/Layout
Figure 22
Food cart Layout
63
LEGAL ASPECT
This aspect explains how the business will be legalize or operate in a legal
way. It will also explain the legal requirement needed to register the business.
Fruggies Snack will register with the Department of Trade and Industry
(DTI) for the registration of their business name. Also, the Mayor’s business permit is
needed for getting the license to operate with in the vicinity of the city and payment of
the local business taxes. In addition, BIR registration is needed, for getting TIN number,
official receipts and invoices, registering the books of accounts, and paying the national
internal revenue taxes (Income tax, VAT or Percentage Tax, Withholding Taxes, etc.).
The business will also be registered to SSS as an employer and for remitting the
employees’ contribution together with the employer’s share.
Requirements for Registering the Business
In order to operate legally in the city and a legit business, the following is
the documents needed to ensure all the legalities needed of the business.
These documents are crucial for the business to be legal.
 Sanitary Permit
 Fire Safety Evaluation Clearance
 Municipal Permits/ Mayor’s Permit
 Bureau of Internal Revenue (BIR)
64
 Security and Exchange Commission (SEC)
 Department of Trade and Industry
 Filling the articles of partnership - this document which when
approved vests its legal existence. Its contents includes; name and
purpose of the business, capitalization; and also the name of the
name and addresses of the partners; address of the principal office;
and affidavit of the treasurer. By laws, this refers to the body of
rules and regulations that govern the internal Management of the
organization.
 Social Security system (SSS) - for coverage of personnel, and with
the ministry of labor in accordance with the labor code
 PhilHealth
 Pag-IBIG
65
CHAPTER 4
BUSINESS SCHEDULE
This chapter discusses the financial aspects of the study, in order for a
business plan to understand it needs money to start. To determine whether the future
industry will remain profitable through the existence of competitors and unfavorable
economic condition, the researchers have to project a three-year financial statement. This
chapter includes the source of funds, balance sheet, income statement, cost of goods sold
and cost of sales.
The table below is the project timetable of the business. It starts from
conducting feasibility study of the researchers of the project, followed by putting up
equity, then processing of legal requirements and the lease of contracts. And after that,
canvassing and acquiring of equipment to be followed by hiring and training of
employees. Next is canvassing and purchasing of raw materials and preparing of all the
operation materials. And then we proceed to the promotional campaign and then opening
of the business. Lastly, the normal operation will start.
66
Task YEAR 2020 YEAR 2021 YEAR 2022
September OctoberNovember December January February March April May June July August September October November December January February
Conducting Feasibility Study
Putting up Equity
Processing of Legal Rqmts.
Processing of Lease of Contract
Promotional Campaign
Canvassing of Equipment
Canvassing of Raw materials
Aquiring of Equipment
Hiring and Training of Employee
Preparation of all Operation Mat.
Purchasing of Raw materials
Opening
Normal Operation
Figure 23
Gantt chart
67
Source of Funds
The source of funds for the Fruggies Snack Cart will be with the own cash of each
partner.
BUDGET SUMMARY
Financial Assumptions
1. Selling Price of Fruggies Snack are the following:
Fruggies Snack Cart Price List
Variety Price
Small- Php 55.00
Apple Fries Medium- Php 70.00
Large- Php 95.00
Small- Php 45.00
Dragon Fruit Smoothies Medium- Php 65.00
Large- Php 90.00
Small- Php 45.00
Cucumber Lime Smoothies Medium- Php 60.00
Large- Php 95.00
Table7
Pricelist
2. Sales demand increases 10% per year.
68
3. Raw Materials increases 10% per year
4. Utilities Expense increases 10% per year as it is a variable cost
5. Depreciation expense is computed in a straight-line basis with an estimated useful
life.
6. Salaries increases by 5% every year
7. Advertising Expense increases by 5% per year
8. Income Tax for the current year is payable on April 15 of the subsequent year.
9. 50% of net income will be distributed after 3 years
Initial Capital Requirements
The partners agreed to contribute an equal sharing of capital in amount of
₱ 300,000 each in cash.
INITIAL CAPITAL REQUIREMENTS
Partners Ratio Invested Amount
Christine Joy Mendiola 25% 300,000
Deejay Lhyn Gatdula 25% 300,000
Jade Trisha Balderia 25% 300,000
Keith Razon 25% 300,000
TOTAL 100% 1,200,000
Table 8
Capital Contribution
69
Purchased of Raw Materials
Item Quantity per production Unit price Amount
Monthly Yearly
Dragonfruit 600 pieces 7200 pieces Php 35.00 Php 252,000.00
Milk 6 pieces(1,000 ml) 72 pieces Php 95.00 Php 6,840.00
Condensed 30 pieces (560 360 pieces Php 60.00 Php 21,600.00
Milk grams)
Cucumber 320 pieces 3,840 pieces Php 20.00 Php 76,800.00
Lime 5 kilos 60 kilos Php 70.00 Php 4,200.00
Sugar 12 kilos 144 kilos Php 50.00 Php 7,200.00
Ice cubes 95 kilos 1,140 kilos Php 5.00 Php 5,700.00
Apple 2 box(10kilos per 24 box Php 1,350.00 Php 32,400.00
box)
Cornstarch 25 kilos 300 kilos Php 50.00 Php 15,000.00
Cinnamon 25 kilos 300 kilos Php 250.00 Php 75,000.00
powder
Vegetable 4 gallons 48 gallons Php 900.00 Php 43,200.00
oil
Total Php 2,885.00 Php 539,940.00
Table 9
Purchase of Raw Materials
70
RENT EXPENSE
Monthly Annual Cost
35,000 420,000
Table 10
Rent
UTILITIES EXPENSE
Service Provider Monthly Annual Cost
Electricity 3560 42,720
Water 1000 12,000
Total 54,720
Table 11
Utilities
SALARIES AND WAGES EXPENSE
Position Cost Per Month Cost Per Annual
Store Manager 12,500 150,000
Production Staff 9,875 118,500
Cashier 9,875 118,500
Total 32,250 387,000
Table 12
Salaries and Wages
71
SUPPLIES EXPENSE
ITEM QUANTITY PRICE ANNUAL COST
Record Book 2 61.00 122
Ballpen 2 boxes 55.00 110
Official Receipt 20 28.00 560
Time Card 2 set 219.00 438
Cash Storage 1 518.00 518.00
Calculator 2 105.00 105.00
Scissor 2 245.00 490.00
Stapler 2 32.00 64.00
Staple Wire 10 7.00 70.00
Hand Soap 3 102.00 306.00
Hand Sanitizers 3 243.00 729.00
Trash Can 1 168.00 168.00
Total 3,680.00
Table 13
Supplies
72
PACKAGING
ITEM QUANTITY PRICE MONTHLY ANNUAL COST
Paper Bag 150 .6 2,250 27,000
Plastic Carrier 150 1.1 4,125 49,500
Total 76,500
Table 14
Packaging
Expenses Amount
BIR Registration and 615.00

other Fees
SEC Registration Fee 1,080.00
Mayor’s Permit 520.00
Sanitary Permit Fee 90.00
Garbage Fee 1,200.00
Fire Inspection Fee 650.00
Business Plate 200.00
Notary Business Permit 145.00

Form
TOTAL: ₱ 4,500.00
Table 15
Business Permits and Licenses Fee
73
TRANSPORTATION COST
Monthly Annual Cost
4,200 50,400
Table 16
Transportation Cost
ADVERTISING EXPENSE
Cost No. of Months Annual Cost
Free Taste 1500 Introduction of the 1500

Product
Flyers 250 12 3000
Total 4,500
Table 17
Advertising Expense
OFFICE FURNITURES AND FIXTURES
ITEM QUANTITY PRICE AMOUNT ESTIMATED DEPRECIATION

USEFUL LIFE EXPENSE
Chair 2 300 600 3 200
Snack 1 35,000 35, 000 9 3,888.89
Cart
Total 35,600 11,866.67
Table 18
Office Furniture and Fixtures
74
EQUIPMENT
ITEM QTY PRICE AMOUNT ESTIMATED DEPRECIATION

USEFUL EXPENSE
LIFE
Multifunctional 2 195 390 3 130
Slicer
Knife 2 199 398 5 79.6
Measuring Cups 2 46 92 3 30.67

Chopping Board 2 87 174 3 58
Stainless Steel 3 54 162 3 54
Bowl
Spatula 3 108 324 3 108
Tong 2 37 74 4 18.5
Blender 3 639 1917 5 383.4
Kitchen Scale 2 99 198 3 66
Cooler 1 1290 1290 4 322.5
Refrigerator 1 7398 7398 10 739.8
Fryer 1 2203 2203 10 220.3
Total 14,620 2,214.37
Table 19
Equipment
75
PRE-OPERATING EXPENSE
Capital Expenditures Amount
Purchasing of Inventories ₱ 539,940.00
Rent Expense ₱ 420,000.00
Salaries Expense ₱ 32,250.00
Utilities Expense ₱ 54,720.00
Transportation Expense ₱ 50,400.00
Permit and Licenses Fee ₱ 4,500.00
Purchase of Equipment ₱ 50,220.00
Advertising Expense ₱ 4,500.00
Supplies Expense ₱ 3,680.00
TOTAL ₱ 1,160,210.00
Figure 24
Pre-Operating Expense
76
FRUGGIES SNACK CART

Projected Income Statement
Comparative Analysis
2022 2023 2024

Sales ₱ 2,079,000.00 ₱ 2,286,900.00 ₱ 2,515,590.00
Inventory, Beg ₱ - ₱ 53,994.00 ₱ 59,393.40
Purchases ₱ 539,940.00 ₱ 593,934.00 ₱ 653,327.40
Inventory, end ₱ 53,994.00 ₱ 59,393.40 ₱ 65,332.74
Less: Cost of Goods Sold ₱ 485,946.00 ₱ 588,534.60 ₱ 647,388.06
Gross Income ₱ 1,593,054.00 ₱ 1,698,365.40 ₱ 1,868,201.94
Less: Operating Expense

Rent Expense ₱ 420,000.00 ₱ 420,000.00 ₱ 420,000.00
Salaries Expense ₱ 387,000.00 ₱ 406,350.00 ₱ 426,667.50
Utilities Expense ₱ 54,720.00 ₱ 60,192.00 ₱ 66,211.20
Transportation Expense ₱ 50,400.00 ₱ 50,400.00 ₱ 50,400.00
Permit and Licenses Fee ₱ 4,500.00 ₱ 4,500.00 ₱ 4,500.00
Depreciation Expense ₱ 14,081.04 ₱ 14,081.04 ₱ 14,081.04
Advertising Expense ₱ 4,500.00 ₱ 4,725.00 ₱ 4,961.25
Supplies Expense ₱ 3,680.00 ₱ 3,680.00 ₱ 3,680.00
Total Operational Expense ₱ 938,881.04 ₱ 963,928.04 ₱ 990,500.99
Income Before Tax ₱ 654,172.96 ₱ 734,437.36 ₱ 877,700.95
Less: Income Tax (30%) ₱ 196,251.89 ₱ 220,331.21 ₱ 263,310.29
Net Income ₱ 457,921.07 ₱ 514,106.15 ₱ 614,390.67
Table 20
Projected Statement of Comprehensive Income
77
FRUGGIES SNACK CART

Projected Statement of Cash Flow
2022 2023 2024
Cash Flow from Operating Activities
Cash Sales ₱ 2,079,000.00 ₱ 2,286,900.00 ₱ 2,515,590.00
Purchase of Inventories -₱ 539,940.00-₱ 593,934.00 -₱ 653,327.40
Payment of Supplies -₱ 3,680.00-₱ 3,680.00 -₱ 3,680.00
Payment of Permits and License Fee -₱ 4,500.00-₱ 4,500.00 -₱ 4,500.00
Payment of Utilities -₱ 54,720.00-₱ 60,192.00 -₱ 66,211.20
Payment of Rent -₱ 420,000.00-₱ 420,000.00 -₱ 420,000.00
Payment of Salaries -₱ 387,000.00-₱ 406,350.00 -₱ 426,667.50
Payment of Income Tax -₱ 196,251.89 -₱ 220,331.21
Payment to Advertising -₱ 4,500.00 -₱ 4,725.00 -₱ 4,961.25
Transportation Expense -₱ 50,400.00 -₱ 50,400.00 -₱ 50,400.00
Net Cash Provided by Operating Expense ₱ 614,260.00 ₱ 546,867.11 ₱ 665,511.44
Cash Flow from Investing Activities

Purchase of Equipment -₱ 14,620.00 ₱ - ₱ -
Purchased of Furniture and Fixtures -₱ 35,600.00 ₱ - ₱ -
Net Cash Flow used for Investing Activities -₱ 50,220.00 ₱ - ₱ -
Cash Flow from Financing Activities

Investment of Partners ₱ 1,200,000.00 ₱ - ₱ -
Withdrawal of Partners ₱ - ₱ - -₱ 307,195.33
Net Cash Flow from Financing Activities ₱ 1,200,000.00 ₱ - -₱ 307,195.33
Net Cash Flow ₱ 1,764,040.00 ₱ 546,867.11 ₱ 358,316.11

Cash Balance, Beg. ₱ - ₱ 1,764,040.00 ₱ 2,310,907.11
Cash Balance, End. ₱ 1,764,040.00 ₱ 2,310,907.11 ₱ 2,669,223.22
Table 21
Projected Statement of Cash Flow
78
FRUGGIES SNACK CART

Projected Statement of Financial Position
2022 2023 2024

ASSETS
Current Assets
Cash ₱ 1,764,040.00 ₱ 2,310,907.11 ₱ 2,669,223.22
Inventory ₱ 53,994.00 ₱ 59,393.40 ₱ 65,332.74
Total Current Assets ₱ 1,818,034.00 ₱ 2,370,300.51 ₱ 2,734,555.96
Non-Current Assets
Furnitures & Fixtures,net ₱ 23,733.33 ₱ 11,866.67 ₱ -
Equipment,net ₱ 12,405.63 ₱ 10,191.26 ₱ 7,976.89
Total Non-Current Assets ₱ 36,138.96 ₱ 22,057.93 ₱ 7,976.89
Total Assets ₱ 1,854,172.96 ₱ 2,392,358.44 ₱ 2,742,532.85
LIABILITIES & EQUITY

Current Liabilities
Income Tax Payable ₱ 196,251.89 ₱ 220,331.21 ₱ 263,310.29
Total Current Liabilites ₱ 196,251.89 ₱ 220,331.21 ₱ 263,310.29
Partner's Equity
Balderia's Equity ₱ 414,480.27 ₱ 543,006.81 ₱ 619,805.64
Gatdula's Equity ₱ 414,480.27 ₱ 543,006.81 ₱ 619,805.64
Mendiola's Equit ₱ 414,480.27 ₱ 543,006.81 ₱ 619,805.64
Razon's Equity ₱ 414,480.27 ₱ 543,006.81 ₱ 619,805.64
₱ 1,854,172.96 ₱ 2,392,358.43 ₱ 2,742,532.84
Table 22
Projected Statement of Financial Position
79
FRUGGIES SNACK CART

Projected Statement of Changes in owner's Equity
2021 2022 2023
Balance, Beg ₱ - ₱ 1,657,921.07 ₱ 2,172,027.22
Add: Investment ₱ 1,200,000.00 ₱ - ₱ -
Net Income from Operation ₱ 457,921.07 ₱ 514,106.15 ₱ 614,390.67
Total ₱ 1,657,921.07 ₱ 2,172,027.22 ₱ 2,786,417.89
Less: Withdrawals ₱ - ₱ - -₱ 307,195.33
Balance, End ₱ 1,657,921.07 ₱ 2,172,027.22 ₱ 2,479,222.56
Table 23
Projected Statement of Changes in Partner’s Equity
LIQUIDITY RATIO
CURRENT RATIO
2022 2023 2024
Current Assets ₱ 1,818,034.00 ₱ 2,370,300.51 ₱ 2,734,555.96
Divided by Current Liabilities ₱ 196,251.89 ₱ 220,331.21 ₱ 263,310.29
Current Ratio 9.263778395 10.75789732 10.3852987
WORKING CAPITAL
2022 2023 2024
Current Assets ₱ 1,818,034.00 ₱ 2,370,300.51 ₱ 2,734,555.96
less Current Liabilities ₱ 196,251.89 ₱ 220,331.21 ₱ 263,310.29
Working Capital ₱ 1,621,782.11 ₱ 2,149,969.30 ₱ 2,471,245.68
QUICK RATIO
2022 2023 2024
Quick Asset ₱ 1,764,040.00 ₱ 2,310,907.11 ₱ 2,669,223.22
divided by Current Liabilities ₱ 196,251.89 ₱ 220,331.21 ₱ 263,310.29
Quick Ratio 8.988652379 10.48833315 10.13717797
INVENTORY TURNOVER
COGS ₱ 485,946.00 ₱ 588,534.60 ₱ 647,388.06

divided by Average Inventory ₱ 53,994.00 ₱ 59,393.40 ₱ 65,332.74
Inventory Turnover 9 9.909090909 9.909090909
Table 24
Liquidity Ratio
80
PROFITABILITY RATIOS
GROSS PROFIT
2022 2023 2024
Gross profit ₱ 1,593,054.00 ₱ 1,698,365.40 ₱ 1,868,201.94
divided by Net Sales ₱ 2,079,000.00 ₱ 2,286,900.00 ₱ 2,515,590.00
Gross Profit 0.76625974 0.742649613 0.742649613
PROFIT MARGIN
2022 2023 2024
Net Income ₱ 457,921.07 ₱ 514,106.15 ₱ 614,390.67
divided by Net Sales ₱ 2,079,000.00 ₱ 2,286,900.00 ₱ 2,515,590.00
Profit Margin 0.220260256 0.224804824 0.244233228
Return on total assets

2022 2023 2024
Net Income ₱ 457,921.07 ₱ 514,106.15 ₱ 614,390.67
divided by Average total Assets 463543.24 598089.6105 685633.2129
Return on Total Assets 0.987871319 0.859580476 0.896092333
RETURN ON EQUITY
2022 2023 2024
Net Income ₱ 457,921.07 ₱ 514,106.15 ₱ 614,390.67
divided by Average Partners Equity ₱ 414,480.27 ₱ 543,006.81 ₱ 619,805.64
Return on Equity 1.104807894 0.946776627 0.991263432
ASSET TURNOVER
2022 2023 2024
Net Sales ₱ 2,079,000.00 ₱ 2,286,900.00 ₱ 2,515,590.00
divided by Average Total Assets 463543.24 598089.6105 685633.2129
Asset Turnover 4.485018485 3.823674513 3.669002541
Table 25
Profitability Ratio
81
SOLVENCY RATIOS
Debt to Total Assets Ratio
2022 2023 2024
Total Liabilities ₱ 196,251.89 ₱ 220,331.21 ₱ 263,310.29
divided by Average Assets 463543.24 598089.6105 685633.2129
Debt to Total Assets Ratio 0.423373423 0.368391633 0.384039571
DEBT EQUITY RATIO

2022 2023 2024
Total Liabilities ₱ 196,251.89 ₱ 220,331.21 ₱ 263,310.29
divided by Average Partners Equity ₱ 414,480.27 ₱ 543,006.81 ₱ 619,805.64
Debt Equity Ratio 0.473489097 0.405761411 0.424827185
Table 26
Solvency Ratio
PAYBACK PERIOD
Partner's Initial Investment ₱ 1,200,000.00
YEAR NET CASH FLOW Counted Years

0 -₱ 1,200,000.00 0
1 ₱ 614,260.00 1
2 ₱ 546,867.11 1
3 ₱ 38,872.89 0.36
TOTAL
(2 year and 4 months)
Table 27
Payback Period
82
SOCIO- ECONOMIC
This includes the socio-economic benefits if the proposed project. The
proposed project aims to help our localities and farmers of the country and to give
healthy lifestyle to the people. Nowadays it is important that small entrepreneurs should
realize the worth innovating and starting a business that would largely contribute to the
socio-economic development of the country.
Contribution to Income and Employment
The main goal of a certain business is to have high income especially in
the part of the owner. The business should generate pleasantly relationship between the
manager and employees to attain the main goal of the business which is to have an
income. At workers and employees in the business need income to support their own
needs and also for their services rendered in the business. Building up business is a great
opportunity for an employed people to have jobs. It will also be their opportunity of
having another source of income.
Tax Contribution
This business is expected to give a great contribution to the government in
the form of taxes. The tax payment from the business would help the localities as well as
the economy in its future project especially for people that will benefit. This would help
the people to more sprightly.
83
CHAPTER 5
CONCLUSION AND RECCOMENDATIONS
Recommendation
After bearing in mind the significant factors in the study that we conducted such
factors like the marketing, financial, technical and management and socioeconomic
study. It is therefore recommended that FRUGGIES SNACK CART will be pursued and
the business establishes at SM Balanga City Bataan.
Conclusion
Based on the research and study that we conducted, we therefore conclude that
our business is feasible and viable in the market.
84
REFERENCES
 https://www.slideshare.net/bryanoculam/feasibility-study-veggie-bread
 https://www.dinneratthezoo.com/apple-fries/
 https://www.kawalingpinoy.com/cucumber-lime-smoothie/
 https://www.academia.edu/4768721/FEASIBILITY_STUDY
 https://www.academia.edu/8514531/Feasib_Feasibility_Study_2
 Viral marketing - Wikipedia
 www.businessdictionary.com
 www.marketing91.com
85
APPENDIX A
Research Questionnaire
The following is a data collection for academic purposes. The data
collected will be treated with confidentiality and will only be used for this study entitled
“Fruggies Snack Cart”. In this connection, we would like to request you to be one of our
respondents in our research. We hope you can help us by answering the question.
I. Demographic Data
Name (optional):
Gender: Female/Male
Age: 18 and below/ 19-29 years old/ 30-39 years old/ 40-49 years old/ 50 and above
Occupation: Students/ Professional/ others
II. Direction: Answer the ff. questions by putting a check on the space provided
that correspond your answer.
1. Where do you usually eat when you’re not at home?
[ ] Restaurant [ ] Fastfood [ ] food cart
86
2. How do you often eat in Food cart?
[ ] Daily [ ] Monthly
[ ] Once a Week [ ] Not at all
[ ] Twice a Week
3. Do you like to eat junkfood?
[ ] Yes [ ] No
4. Are you willing to eat fruit and vegetable snacks?
[ ] Yes [ ] No
5. Are you conscious about your health?
[ ] Yes [ ] No
6. How much do you usually spend for your foods and drinks?
[ ] Less than Php 50 [ ] Php 151 – 200
[ ] Php 51 – 100 [ ] Php 201 and above
[ ] Php 101 – 150
7. Are you willing to buy apple fries and healthy smoothies?
[ ] Yes [ ] No [ ] Maybe
87
APPENDIX B
Legal Requirements Forms
88
89
90
91
92
93
94
95
APPENDIX C
Curriculum Vitae
DEEJAY LHYN M. GATDULA

Phone: 0908 – 396 - 7528
Email: djlhyn@gmail.com
Address: 690 Porto Del Sol , Balon Anito , Mariveles , Bataan
CAREER OBJECTIVE
Seeking a challenging opportunity where I will be utilized my strong organizational skills and
ability to work well with people, which allow me to grow personally and professionally.
EDUCATIONAL BACKGROUND
Tertiary : Bachelor of Science in Business Administration

Ibayo St. Balanga City , Bataan
( SY. 2019-Present)
BATAAN PENINSULA STATE UNIVERSITY –

Balanga Campus
Balanga City , Bataan
( SY. 2015 – 2019 )
Secondary : Mariveles National High School – Poblacion

San Carlos , Poblacion Mariveles , Bataan
( SY. 2012 – 2015 )
Primary : Balon Elementary School

Balon Anito , Mariveles Bataan
( SY. 2007 – 2012 )
PERSONAL SKILLS
 Excellent written and verbal communication skills
 Highly organized and efficient
 Maintaining a clean and safe work environment 96
 Ability to work independently or as part of a team
Keith Miranda Razon

#295 Maligaya 1 Kataasan Dinalupihan, Bataaan
Email Address: rznkth13@gmail.com
Contact No: 09496296700
Professional Goal:
To work independently that would be able to utilized my skills and acquaint
myself with the new techniques and information that would aid my growth.
Skills:
 Communicate clearly and positively with coworkers and management.
 Handle currency and credit transactions quickly and accurately.
 Perform under pressure and can adapt quickly.
 Follow instructions and can do multitasking activities.
Educational Attainment
Tertiary: Asia Pacific College of Advanced Studies
Course: Bachelor of Science in Business Administration
Major: Marketing Management
Secondary: Pagalanggang National High School
Pagalanggang Dinalupihan, Bataan
Year Graduated: SY 2014-2015
Primary: San Ramon Elementary School
San Ramon Dinalupihan Bataan
Year Graduated: SY 2011-2012
97
Jade Trisha F. Balderia

Contact No: 09663547774
Email Address: trishajade.balderia@gmail.com
Santana Subd., Mabatang Abucay, Bataaan
CAREER OBJECTIVES
To be a part of your well-known company to utilize and consistently upgrade the
knowledge and skills I have and to be part of your team.
SKILLS
 Responsible, dedicated and hardworking individual.
 Ability to organize, prioritize and work under extreme work pressure, heavy
workloads and deadlines.
 Exceptionally versatile and adoptable individual.
 Productive worker with solid work who exerts optimal effort on successfully
completing
EDUCATIONAL BACKGROUND
Tertiary : Bachelor of Science in Business Administration
Ibayo St. Balanga City, Bataan
(SY. 2019-Present)
BATAAN PENINSULA STATE UNIVERSITY

– Balanga Campus
Balanga City, Bataan
(SY. 2015 – 2019)
Secondary : Bonifacio Camacho National High School

Calaylayan, Abucay, Bataan
(SY. 2012 – 2015)
Primary : Mabatang Elementary School

Mabatang, Abucay, Bataan
(SY. 2007 – 2012)
98
Christine Joy Z. Mendiola

#50 Rose St. Villa Angeles
Orion, Bataan PH 2102
0945-268-3162
christinemendiola74@gmail.com
Objective: To obtain a challenging and fulfilling position for the enhancement and utilization of my
skills and knowledge in a goal-oriented company.
Educational Background
College Tomas Del Rosario College

Capitol Drive, San Jose Balanga City, Bataan
Bachelor of Science in Accountancy
2015-2016
Asia Pacific College of Advance Studies

Ibayo, Balanga City, Bataan
Bachelor of Science in Accountancy
2016-2018

Ibayo, Balanga City, Bataan
Bachelor of Science in Business Administration
2019-Present
Secondary St. Michael the Archangel Academy

San Vicente, Orion, Bataan
2009-2013
Primary St. Michael the Archangel Academy

San Vicente, Orion, Bataan
2003-2009
SKILLS
 Literate in Microsoft Office (MS Word, MS PowerPoint, MS Excel)
 Good in Writing and Communication Skills
 Good interpersonal relation skills
 Ability to write effective financial business reports
 Good team player and ability to handle multiple task
99
SEMINARS ATTENDED:
 “Student Entrepreneurship”
UCC Convention Center Pilar, Bataan
 “Cooperative Code”
MGE Sports Center, APCAS Campus Balanga, Bataan
 Career Mapping & Management Seminar

Hotel Supreme, Baguio City
 “Breakthrough to Leadership Excellence”

MPH Room APCAS Balanga City, Bataan
WORKING EXPERIENCE:
 Process Associate
Citibank USA
Genpact Bataan Branch
March, 2018 – September, 2018
 Customer Service Representative

UPS Canada
Alorica Philippines
October, 2018 – August, 2019
PERSONAL BACKGROUND
Age : 24 years old

Date of Birth : September 15, 1996
Place of Birth : Balanga City, Bataan
Civil Status : Single
Citizenship : Filipino
Religion : Roman Catholic
Father’s Name : Armando H. Mendiola
Occupation : Electrician
Mother’s Name : Cynthia Z. Mendiola
Occupation : Barangay Treasurer
Language/s Spoken : Filipino and English
100
CHARACTER REFERENCES
Mr. Jeffrey Triguero

Department Chairman - BSA
Tomas del Rosario College
Mr. Joseph Tallorin

BSA Dean
Ms. Karren M. Vargas

Citibank Unit Manager
Genpact Bataan Branch
Ms. Christina Joy Llena

UPS Canada Team Manager
Alorica Philippines
Christine Joy Z. Mendiola

Applicant
101

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ASIA PACIFIC COLLEGE OF ADVANCED STUDIES

A.H. Banzon St., Ibayo, City of Balanga, 2110 Bataan

A FEASIBILITY STUDY OF THE FIRST FRUITS AND

A Feasibility Study Presented to the Faculty of

In Partial Fulfillment of the Requirements for the Course

CHRISTINE JOY MENDIOLA

This bachelors’ feasibility study entitled: A FEASIBILITY STUDY OF

CARLA ISABEL LUCERO

THESIS REVIEW PANEL

Alisha Lorraine Guanlao Trisha Louise Cortez Necereeh Jane Julaton

Accepted and approved in partial fulfillment of the requirements for the

JOSEPH ROMMEL TALLORIN

Date of Final Defense: December 12, 2020

Accountancy for the tremendous support.

To the entire respondents, for extending their help by answering the

research questionnaire of the study.

courage for the researchers to be able to complete their study.

Title of the Research: A FEASIBILITY STUDY OF THE FIRST FRUITS

Authors: CHRISTINE JOY MENDIOLA,

Degree: Bachelor of Science in Business Administration

Major: Marketing Management

Date of Completion: May 2021

This descriptive study attempted to determine to know if the proposed

business “Fruggies Snack Cart” in Balanga City, Bataan is viable or not.

presented for the purpose of identifying the business operation.

Management aspect discusses about the entire organization arrangement of

of the people involved in the formation of the business.

researchers projected a three-year financial statement. This also includes financial

and the financial analysis.

The socio-economic aspect shows the contribution of the study to the

business that would largely contribute to the socio-economic development of the

Executive Summary……..………………………………………….. 4-5

Table of Contents………………………………………………........ 6-10

List of Tables……………………………………………………........ 10-12

List of Figures……………………………………………………........ 12-13

CHAPTER 1: BUSINESS CONCEPT

Overview of the Business Concept……………………….. 14

Business Feasibility Study Objectives..…………………... 17

CHAPTER 2: SITUATION ANALYSIS

Key Driver and Key Barriers………..……………………… 21-22

SWOT Matrix…………………………..…………………… 24-25

CHAPTER 3: BUSINESS VIABILITY

Description and outlook of the Industry…………………... 27

Size of the Industry………………………………………... 28

Analysis of the Customer Environment…………………… 31-32

Demand and Supply Analysis……………………………… 36

CHAPTER 3: BUSINESS VIABILITY

Management and Personal Aspect………………………………... 44

Vision and Mission of the Business………………………. 44

Forms of Ownership………………………………………. 45-46

Job Analysis……………………………………………….. 47-50

Organizational Policies and Procedure……………………. 50-51

Production and Operations Aspect………………………………… 52

CHAPTER 3: BUSINESS VIABILITY

General Business Condition……………………………….. 52

Production Process…………………………………………. 52-54

Product Descriptions ………………………………………. 54

Dragon Fruit Smoothie………………………….. 55

Cucumber Lime Smoothie……………………… 55